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  • MDEC Eusahawan Kursus Online Marketing 24 July 2017 PDF

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    AkmalIslam
    132 Ansichten3 Seiten
    The document discusses online marketing strategies for entrepreneurs. It covers setting up social media profiles and groups for promotion, segmentation strategies, the marketing mix of product, price, place and promotion. It also discusses soft selling techniques like providing testimonials and free services to generate interest without direct sales pitches, as well as copywriting structures like AIDA (Attention, Interest, Desire, Action) and the 4 U's formula (Urgent, Unique, Useful, Ultra-Specific). The overall summary is that the document provides guidance on digital marketing strategies and tools for entrepreneurs to effectively promote and sell their business online.

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    The document discusses online marketing strategies for entrepreneurs. It covers setting up social media profiles and groups for promotion, segmentation strategies, the marketing mix of product, price, place and promotion. It also discusses soft selling techniques like providing testimonials and free services to generate interest without direct sales pitches, as well as copywriting structures like AIDA (Attention, Interest, Desire, Action) and the 4 U's formula (Urgent, Unique, Useful, Ultra-Specific). The overall summary is that the document provides guidance on digital marketing strategies and tools for entrepreneurs to effectively promote and sell their business online.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    132 Ansichten3 Seiten

    MDEC Eusahawan Kursus Online Marketing 24 July 2017 PDF

    Hochgeladen von

    AkmalIslam
    The document discusses online marketing strategies for entrepreneurs. It covers setting up social media profiles and groups for promotion, segmentation strategies, the marketing mix of product, price, place and promotion. It also discusses soft selling techniques like providing testimonials and free services to generate interest without direct sales pitches, as well as copywriting structures like AIDA (Attention, Interest, Desire, Action) and the 4 U's formula (Urgent, Unique, Useful, Ultra-Specific). The overall summary is that the document provides guidance on digital marketing strategies and tools for entrepreneurs to effectively promote and sell their business online.

    Copyright:

    © All Rights Reserved
    Als PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 3

    MDEC eUsahawan Kursus Online Marketing

    Tarikh : 24 July 2017

    Tempat : Pusat Latihan Pertanian,Jabatan Pertanian Kedah

    Nota Catatan
    *Mindset Usahawan Perlu Strategik*
    Perlu ada impian bisnes boleh Diwarisi

    Bisnes mempunyai Legasi atau Empayar

    *Senario Perniagaan Pre & Post Digital*


    Perniagaan Dulu (Promosi = Belian ) Perniagaan Sekarang (Informasi Percuma + Feedback = Belian)
    Cara kita Berkomunikasi untuk MENJUAL & MEMBELI telah berubah.

    *Aliran Validasi IDEA

    IDEA Kita Penuhi Kehendak Mampu Milik Komunikasi Kepada Pengguna

    IDEA Kita Segmentasi Produk Bisnes Dihasilkan Komunikasi Kepada Pengguna

    Part 1 Marketing Tools


    Facebook

    -Profile Info

    -Create Page Add send message button

    -Profile picture for page

    -Fb page cover design using Canva

    Whatsapp

    -create groupcreate invite link untuk promosi dan diskaunforward link pd org
    Part 2 Marketing

    *3P Dalam Marketing*


    Pengguna > Prospek > Pelanggan

    30 Juta 1% 10% dari 1%

    *SEGMENTASI*

    Geografi Lokasi

    Demografi Umur/Jantina

    Sosio-ekonomi Pendidikan / Pendapatan

    *4P MARKETING MIX*


    -Product (USP-Unique Selling Point,Penjenamaan,Packaging)

    Contoh :- Petronas Kelajuan,SHELL Lebih Kilometer,Dato Vida QuPuteh,Barulah Putih

    -Price (Kenalpasti Kos)

    -Place (Kaedah Pengedaran)

    -Promotion (Kaedah Promosi)

    BINA TRUST
    SALE MARKETING

    Supaya orang BELI Supaya orang NAMPAK


    1.Strategi PROMOSI 1.Strategi EBOOK FREE

    2. DISKAUN , BELI 1 PERCUMA 1 2. Beri SERVIS,PRODUK PERCUMA

    SOFT SELLING

    marketing tapi x suruh beli


    Contoh:- Testimoni,tester,free service,teaser
    HARD SELLING

    suruh beli on the spot

    STRUKTUR COPYWRITING

    AWARENESS, INTEREST , DESIRE , ACTION (AIDA)

    A
    I
    D
    A

    4 US Formula
    1.URGENT

    2.UNIQUE

    3.USEFUL

    4.ULTRA-SPECIFIC

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