Correct method of writing of Festo
Even now, some considerable
time after the introduction of our
Corporate Design, the word
Festo is still written in capitals in
various manuscripts, letters and
publications.
Previously, this was permissible
and accepted, but as things
stand today, it is incorrect. Festo
written in capital letters leads to
a presentation in logo charac-
ters, so to speak a semi logo,
which is not desirable. This
method of writing is only permis-
sible in the sense of a brand
logo, which is the only exception!
To clear any misunderstandings:
Incorrect method of writing:
FESTO
Correct method of writing:
Festo
There is no reason for using cap-
ital letters: The brand name
Festo is a made-up word (it is the
combination of the names of the
two founders, Mr. Fezer and Mr.
Stoll) and can therefore not be
confused with any other word.
Joined words in conjunction with
Festo must be avoided at all cost.
Hence the Festo-owned car
pool is incorrect, the correct
version being:
the Festo car pool.
Also unacceptable is for instance
Festos strengths, instead you
should write the strengths of
Festo, or instead of Festos
employees use the employees
of Festo.
If this is not possible, the follow-
ing method of writing is to be
used:
The Festo companies, i.e. no
hyphenation to link words.
Similarly, the same also applies
for the logo of Messrs. Beck.
We would ask you to observe the
above and put it into practice
with immediate effect.
If in any doubt, please contact
Franz Schumacher (Extension
-2684) or Otmar Eisenberg
(Extension -2051) KG-GD.