Corning Incorporated

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.

Corning Incorporated
Corning is one of the leading providers of specialty glass and ceramics.
The company is focused on display technologies, telecommunications,
environmental technologies and life sciences. The company primarily operates in
Asia Pacific and North America. It is headquartered in Corning, New York and
employs 24,800 people.

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 Corning Incorporated

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths Weaknesses
Strong industry Legal proceedings
recognition Dependence on few
Diversified product customers
portfolio and balanced
revenue streams
Focus on R&D
Strong growth in
revenue and profits
External Opportunities Threats
Expanding global LCD Intense competition
display market Environmental
Positive outlook for regulations
global integrated Economic
telecommunications slowdown in the US
market and Europe
Increasing demand for
digital technology

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