Statistics for Data Analysis @NikB 6/13/2014

Overview
Data Analysis and
Business Intelligence
Nikesh Bajaj
nikesh.14730@lpu.co.in
Asst. Prof., ECE Dept.
Lovely Professional University
Introduction to Data Analysis
Business Intelligence
Overview of
Statistics
Database Management
SQL Server and Queries
Software Tools to be used
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Introduction Data Analysis

Data Analysis What?
Business Intelligence Where?
Where it is used? How?
What Organizations expect from you?
What we are going to cover in Training?

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Business Intelligence Data Analysis and Business

How Business uses Data Analysis? Lots of Data is Available
What they care about? your job is to make sense of it
What they want? Clean and Organize your data
How they do it? Visualize it (Excel/SAS/R)
Draw the Conclusion
Predict the future by experimenting and testing
Hypothesis
Display the finding with clear visualization

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Statistics for Data Analysis @NikB 6/13/2014

Examples Case Study Examples Case Study

Recommending products to costumers Sales of a product
eBay, Facebook, Flipkart, etc.
Area, Effect of Adds, Sales Rep.
Daily Sales and costumers profiling Cutting pricing on Advertisements
Reliance, Best Price, Big Bazar, Easy Day
Complete Case
Predicting Loan Defaulter Impact of campaign on Sale
ICICI, Kotak Mahindra
Increment and Decrement in Sale
Launching a New product Market Research - Surveys
Cost, Quality, Quantity, Label, Area, Class
Adds,

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Business Intelligence Conclusion

Product developer researching viability of What is Data Analysis?
new product Business Intelligence?
Marketing Manager gauging effectiveness
of a campaign
Salesmen presenting data to client

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Course Structure Course Structure

Statistics: Computation and Interpretation Case Studies
Excel Project Work with Given Data
Data Analysis
Using SAS, Excel and R*
Dashboard Designing
using Excel/ VBA
Database
SQL, Server and Query, DBMS etc
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Statistics for Data Analysis @NikB 6/13/2014

References Software Tools

Microsoft Excel
SAS * (More in Demand)
SQL/DBMS
R (Freeware, used in Academics)
XL miner/
DMExpress/Informatica (used in CTS)
Book: First Head Statistics ORelley Microsoft BI
http://www.statistics.com/ OLAP, Tableau, Spotfire, Qlikview

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Overview
DBMS Lets See things
SQL as Data Analyst
DATA Mining
Statistics

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Your first day at Job as Data Analyst

What you see?
You are sent a report to review and
draw you analysis for sale to increase

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Statistics for Data Analysis @NikB 6/13/2014

Data Analyst Data Analyst

Good Data Analyst always want to see the Data
first Define your problem first
Data Analysis covers lots of skills and activities
But Good Data analysis always go through basic
process and think carefully about the problem
Data analysis is all about breaking problem
and data into smaller pieces
Analysis and draw your conclusion

Finally put everything back and

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recommend or make a decision By Nikesh Bajaj

Statistics & Data Visualization

Data Analysis Charts and Graphs

Nikesh Bajaj Nikesh Bajaj

nikesh.14730@lpu.co.in nikesh.14730@lpu.co.in
Asst. Prof., ECE Dept. Asst. Prof., ECE Dept.
Lovely Professional University Lovely Professional University

Statistics: Everywhere Why Statistics?

To know whats really going on
Statistics are numbers that
summarize raw facts and Youll be able to make objective decision,
figures in some meaning full make accurate prediction
way
??:
Can be lie or misleading
Without it you can be fooled
With it, you are in strong position
You are much better equipped

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Statistics for Data Analysis @NikB 6/13/2014

Example Statistics
What you can say about this?? What would you do first with any given
data??
Plots and Visualize it

??? Whats going on?

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So
?? Choose right chart for your Data
Which one?
Bar Graph
Pie Chart
?

Continues Plot
Discrete
Histogram

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When frequency is given Costumer Satisfaction

Games of different

Pie Chart
Relative Frequency Pie-Chart Not useful
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Statistics for Data Analysis @NikB 6/13/2014

When Pie chart is used Bar Chart- Horizontal

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Bar Chart - Vertical Bar Chart

Greater degree of Precession
When category are roughly of same size

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Problem Key Points

Percentage or
Frequency

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Statistics for Data Analysis @NikB 6/13/2014

??? Segmented Bar Chart

Dealing with Multiple set of Data

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Another Kind of Chart Exercise

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Another Problem: New Game Data: Category Vs Number

Org. is testing new game with group of Category or Numerical or
volunteers, Here is data Qualitative Data Quantitative Data

What chart you would use?

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Statistics for Data Analysis @NikB 6/13/2014

Histogram
Histogram Plot it

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Plot Histogram Questions

# of people spend Hours on game Recognize and Interpret

HW

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Conclude Statistics
Pie-Chart Descriptive Statistics
Bar Graph Percentage or Inferential Statistics
Vertical Frequency plot
Horizontal
Segmented Categorical or
other numerical data
Histogram

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