Retail • Tourism • Hospitality

September ‘10

Saint John’s
newest attraction
at Reversing Rapids
Saint John
Adventures’
Zip Line
 Saint John Board of Trade
Chair’s Message
J. Michael Murphy, Chair of the Saint John
Board of Trade
Over the past few years we have
witnessed growth in Saint John’s Retail,
Tourism and Hospitality sectors. This
growth has been tremendous and these
sectors are contributing to the vibrancy,
diversity, and entrepreneurial success of
Saint John. From new boutiques to well
established specialty stores to Canada-
wide retailers, Saint John is well on its
way to becoming a retail destination! With
a rapidly growing cruise industry and new
adventures like the zip-line and the
potential for our region to become North
America’s first Geopark, the Saint John
region is becoming a tourist destination
where people of all ages can stay
comfortably and enjoy culinary delights.
While Retail, Hospitality and Tourism
are the focus for this issue, I would like
to take the opportunity to highlight sectors
that have also seen success and
demonstrate the overall positive growth
Saint John has seen and continues to see
as we enter the 3rd quarter of 2010.
Currents • September 2010
In the Energy sector we have seen great
change from the potential sale of NB
Power to the new, proposed changes in
the regulatory system. In both instances
the Saint John Board of Trade has been
present, most recently with a submission
on the proposed regulatory system changes
2
which can be viewed on our website. We
have also participated in the Department
of Energy’s Ignition Summit and the
Atlantica Centre for Energy’s dialogue
sessions.
Infrastructure has seen the water system
report outlining a schedule for refurbishing
the city’s water system presented and
accepted by Common Council. The Saint
John Board of Trade will continue to
support the changes necessary to ensure
our members and the community have
access to safe, reliable water at a fiscally
responsible pace.
This month sees the inaugural class of
the new Dalhousie medical education
program at Tucker Park begin their
educational studies. The potential future
growth of the Knowledge Cluster and
investment in Research and Development
is great. We as a Board of Trade will
continue to work with the institutions and
like minded groups to support this sector
and the synergies that surround it.
In the Transportation sector work has
commenced on the Harbour Bridge, and
the twinning of Route 1 from Saint John
to St. Stephen. Work has continued to
progress on the One Mile Highway
Interchange and the Welsford Bypass.
People travel for many reasons using
various modes of transport. Our airport
and port, in addition to our roads, are
growing and we will continue to support
them as they are both crucial to attracting
business and investment in our region.
Last month the airport released its
Strategic Plan and included in this issue
of Currents, we have a brief synopsis on
the economic impact of the airport on our
City and region.
Growth and success in energy,
infrastructure, education, and
transportation will help draw new people
to Saint John. It is the Retail, Tourism and
Hospitality sectors that will ensure they
enjoy their stay and return if not as new
Saint Johners, then as frequent visitors!
September ‘10 • Volume 7 No. 3
Currents is published 4 times a year for members of
the Saint John Board of Trade and Greater Saint John’s
business community. Average circulation is 5,000 per
issue including distribution to all Board of Trade
members and to all business addresses in Greater
Saint John. Opinions expressed in this publication
are not necessarily the view of the Saint John Board
of Trade. Suggestions and comments are welcome.
The Board of Trade cannot be held responsible
for any errors or omissions that may occur in this
publication. Currents reserves the right to edit
any material submitted.
SAINT JOHN BOARD OF TRADE BOARD OF DIRECTORS
EXECUTIVE
J. Michael Murphy, Chairperson
BMO Bank of Montreal
John Warrington, 1st Vice-Chair
Lorneville Mechanical Contractors Ltd.
Patrick Sohy, 2nd Vice-Chair
Avant-Garde Construction and Management Inc.
Marilyn Singh, Secretary
Vision Coaching
Deanna Graves, Treasurer
Moosehead Breweries Limited
Kathryn Craig, Immediate Past Chair
Fundy Linen Service Inc.
Mike Walton, Member-at-large
Lantic Inc.
Larry Hachey, Member-at-large
Hachey4Capital Inc.
DIRECTORS
Christine Fagan, Worksafe NB
Kevin Hocquard, Stantec Consulting Ltd.
Kelli Lester, Irving Oil Operations GP
Andy Lodge, Barry Spalding
Chris MacDonald, J.D. Irving Limited
Mel Norton, Lawson Creamer
Dr. Chris O’Brien, Saint John Medical Society
Eric Poirier, Bell Aliant
Claire Ryan, Fusion
Dr. Ruth Shaw, University of New Brunswick - Saint
John
Al Soppitt, Saint John Port Authority
Gerry Verner, Brunswick News
STAFF
Imelda Gilman, President
Carole Cunningham, Office & Events Coordinator
Michelle MacDonald, Administrative Assistant
Erinor Jacob, Policy & Research Officer
Jennifer Tupper, Marketing & Sales Officer
CONTACT
Please address editorial enquiries to:
Saint John Board of Trade
PO Box 6037, 40 King St.
Saint John, NB E2L 4R5
Tel: (506) 634-8111 Fax: (506) 632-2008
E-mail: igilman@sjboardoftrade.com
Visit our website at www.sjboardoftrade.com
PRODUCTION
Editor: Imelda Gilman
Advertising Sales: Jennifer Tupper (506) 634-4159 or
email jtupper@sjboardoftrade.com
Graphic Design & Production: Morrison Marketing
Printing: Transcontinental
Mail Preparation: United Catena Training Centre
Mailed under Canada Post Publications Mail
Sales Agreement No. 40010390
 Artist’s
rendition of
Retail • Tourism • Hospitality
Harbourfront
Residences
now under
construction Saint John Waterfront
on the
waterfront
Development

There isn’t a magic solution to the
economic development strategy for cities,
or for the particular issues faced by a
small-medium sized city in the middle of
urban density and economic challenges.
What is important to remember is the
need to stay focused on the basics, which
are education, health, recreation and
quality of life. At every level, increasing
the value-added in everything we do,
lifestyle amenities, infrastructure and
making the city a beautiful, enjoyable,
surprisingly pleasant experience will
determine our growth rate.
The urban economist Richard Florida
advocates the importance of being a
progressive, open, enjoyable city is to be
able to attract a diversity of employers
and key workers as well as offering a
livable environment that spurs creativity,
pride and investment. As a result, every
city now wants to be a centre of progress,
promoting the connection between a
vigorous arts and cultural life while
encouraging economic and community
health. The competition for being unique
and progressive is getting intense.
How can a city differentiate itself? The
most successful city of the 21st century
will be much more than sidewalk
cappuccinos and film festivals. It will be
a centre driven by city government and
private enterprise, through consultation,
that most imaginatively, efficiently and
effectively provides needed services,
infrastructure and a “lifestyle”.
Essentially, it is about focusing on the
basics;
Flexibility - the ability to see things
differently and act accordingly
Innovation - the ability to apply an
original solution to a long-standing
problem
Big picture thinking - understanding
the difference between strategic versus
tactical approaches
Leadership - the ability to set direction
for the whole
Saint John Waterfront Development
(SJWD) wants to be a part of the overall
design and progress of the City of Saint
John. With the support of city government
and armed with public input SJWD is
moving forward with actions that can and
will make Saint John a great City. Some
of the recent actions include;
Coast Guard Site - We are in the final
stages of land acquisition regarding the
Canadian Coast Guard site. As well,
negotiations are ongoing with the
Hardman Group Ltd. in relation to a
development agreement.
Reversing Rapids Master Plan -
SJWD received final approval from
Common Council in June 2010 and we
are now proceeding with finalizing
development plans for project
commencement in 2011.
Partridge Island - Initial development
plans have been presented to several
community groups with very favorable
response. Development of the island will
be determined over the next 12 months
with continued public input and
consultation.
Boardwalk Refurbishment - Phase II
is proceeding with numerous
improvements to the boardwalk lighting,
courtyard and surrounding area
landscaping and boardwalk related
amenities including benches, bicycle
racks, plank replacement, lighthouses
repainted and more.
Harbour Passage - Although Harbour
Bridge construction continues, the much
utilized Passage walkway is now open
from Market Square Boardwalk to Fort
LaTour. It may be a short walk (1.2km)
but it is packed with several viewpoints,
informative signage and beautiful rest
areas.
Stonehammer - The excitement is
building. The Stonehammer team and the
City of Saint John are preparing for a
“site” evaluation by two international
representatives from the Global Geopark
Network regarding a UNESCO supported
designation. Dr. Patrick McKeever
(Ireland) and Ms. Claudia Eckhardt
(Germany) will be in the Saint John region
in late August/September for a 4 day visit.
When successful, this will be the first
Geopark designation in North America.
On behalf of the Regional Development
Corporation, Saint John Waterfront
Development is the governing body for
the Stonehammer Geological Project until
such time as the Global Geopark Network
designation is awarded and the
organization implements its own
governance model.
Submitted by Kent McIntyre, General Manager,
Saint John Waterfront Development
Currents • September 2010

Photos of the Saint John Waterfront

3
 Retail • Tourism • Hospitality Board of Trade
members enjoyed
a great meal,
networking and
Saint John Destination excellent
entertainment
at the Big Splash
Marketing Inc. on June 18

As the inaugural chair of Saint John
Destination Marketing Inc., and on behalf
of the newly appointed board of directors,
I am very pleased and excited to be
providing this update on the upcoming
and much anticipated launch of the newly
created Destination Marketing
Organization.
The development of this new model of
destination marketing has been lead jointly
by the City of Saint John and the Saint
John Hotel Association for the past several
years. This industry-municipal partnership
model was designed to improve the city’s
tourism promotion services and
specifically place Saint John in a more
competitive position in the tourism
industry in Atlantic Canada.
More recently, the organization has
taken its first major step forward with the
Currents • September 2010
appointment of the 11 member Board of
Directors and the hiring of its inaugural
Executive Director, Ross Jefferson.
Throughout this past summer, the primary
focus of the Board of Directors has been
on the establishment of the foundational
aspects of the organization, from
governance and incorporation, to the
organizational bylaws and the basic
organizational and administrative setup
of the corporation. With the initial five
year funding contracts now being finalized
with both of the founding members, the
City of Saint John and Saint John Hotel
Association we will be immediately hiring
our new staff and officially launching our
operations.
With this launch, our new organization
will officially take over all of the
destination marketing services from the
City of Saint John including the staffing
and management of the city’s five tourist
information bureaus. Our primary
objectives will include efforts to increase
the overall visitation to Saint John in key
tourism markets, to extend the average
visitor’s length of stay in the region, to
promote and encourage repeat visitation,
and to create an image of Saint John as a
year round tourism destination.
We have a great deal of work planned
ahead and we are eager to get started. We
are also looking forward to soliciting input
and support from all of our industry
members and with the City of Saint John
on this very important work.
Submitted by
Tammy LeBlanc
Chair, Saint John Destination Marketing Inc.

4
 Retail • Tourism • Hospitality
Member Prof ile:
Chipman Hill Suites Keep The
Chipman Hill Suites was conceived
Momentum Going
in 1994 by Susan Fullerton when she
purchased two derelict buildings at
In this issue of Currents you will learn We have seen tremendous growth in
9 and 5 Chipman Hill at a property
some interesting facts about some of the retail development and our hospitality
tax sale. These buildings had survived
the Great Saint John Fire of 1877, retailers and restaurants in our great City. industry in the last few years, but we must
and had narrowly escaped the Hopefully what you learn will result in keep the momentum going. Retail Forum
wrecker’s ball just over a century you visiting one of these stores or members are hearing stories about more
later. They had been vacant for restaurants and making a purchase, shoppers being seen in our City from out
decades. perhaps for the very first time. This is how of town, but we need more of them. And
They were restored and made into you, and indeed all of us, can have a we need more of our local citizens in our
corporate accommodation. The positive impact on our City. stores and restaurants.
response from the business More consumer spending in Saint John When we have a choice to buy locally,
community was extremely positive, will definitely help local retailers grow out of town or on-line think of the positive
and from these small beginnings, their businesses and create more impact it would have if that purchase was
more buildings and suites were added employment, and it will also attract new made locally.
and today, Chipman Hill Suites offers stores to our community. You have no
110 suites in 12 historic uptown Submitted by Daryl Wilson
doubt heard the saying that “a crowd will Chair, Retail Forum
buildings. The most recent and attract a crowd;” well “viable retail will
certainly most visible project is the attract more retail!”
former Pratt residence at the corner
of Chipman Hill and Union Streets.
There are sixteen suites in this
sprawling brick building, and tours
are available by chance or by
appointment. It is renting now.
All of the Chipman Hill Suites
have a minimum of a fully equipped
kitchenette, and many have a full
kitchen with dishwasher. Each suite
has a private ensuite bathroom, and
includes maid service (daily or
weekly), all utilities, expanded cable
TV, wireless high speed internet and
paper and soap products. There is
onsite laundry in each building with
soap provided. All the Chipman Hill
Suites buildings are totally non-
smoking. Rentals are available daily,
weekly and monthly.
For further information visit
www.chimpanhill.com.
Currents • September 2010

5
 Retail • Tourism • Hospitality

Did you know…?

Alley Gria - Did you know that
Alley Gria is the only 100% Tapas
Bar in the Maritimes and has a
menu of over 50 Tapas?
Alternatives (The Bike Guyz) -
Daryl Wilson, Owner of
Alternatives, is pleased to announce
that Alternatives is now the
exclusive dealer in Southern New
Brunswick for Valor Gas and
Electric Fireplaces. Valor provides
a wide selection of fireplaces, but
of interest to citizens in our historic
city will be the gas and electric
fireplaces for heritage homes with
coal fireplaces.
Atlantic Persian Rugs - Our
handmade rugs are made in our
workshop and we import them
directly to Canada. We cut-out all
the middlemen so we have the
lowest prices of handmade rugs in
Canada. We already supply other
stores as well.
Bay Ferries - Bay Ferries Limited Colour Center - Did you
and NFL Ferries is pleased to know.....that Colour Center moved
launch Maritime Travel Saver, a to its new location in January of
program designed to allow travelers this year. They are now located at
to receive exclusive savings on 20 Plaza Avenue, Unit 2; across
accommodations, golf, from the West Side Co-op on
events/activities, restaurants, and Fairville Blvd.
more. How it Works: The
Maritime Travel Saver program is
a FREE marketing program that
allows Maritime tourism partners
to upload and share great
promotions and packages with our
passengers.
Bowlarama - Did you know
bowling is the #1 participating sport Confucius Cultural Exchange
in North America? Bowlarama Ltd - Confucius Cultural Exchange
West offers corporate rates and is Ltd. has a tradition to serve the
currently booking for Christmas customers during their first visit
Parties. good quality Chinese tea in the
Chinese Art Gallery. We show them
hospitality in a Chinese way. We
have the tea art show for visitors
Bustin’s Fine Furniture Ltd -
to enjoy and relax.
Have been open since 1905 and we
make house calls! Our certified
Home Décor Consultant will be
happy to come to your home to
give friendly, free advice on fabrics,
style, and colour choices.

Cherry Brook Zoo - Cherry Brook

Zoo Inc. is the 1st. nationally
accredited zoo in Atlantic Canada
and works in international species
survival programs with endangered
animal species.
DayTripping - Did you know that
DayTripping provides companies
with an outdoor experience for
corporate and team building events?

Did you know the Saint John

Currents • September 2010

Board of Trade offers a preferred

pricing program for members
through TD Merchant Services?
Contact Jennifer Tupper at 634-4159
or jtupper@sjboardoftrade.com for
more information.

6

Element 5 - Did you know that
Element5 is the only Spa with a
Skin Remodeling Machine? The
skin remodeling system is a brand
new technology offered by
Element5, which works to combat
the causes and not merely the
symptoms of aging. This system
diminishes dermal density and
muscle atrophy, the two conditions
at the root of facial structural aging.
(We recommend a series of 12
sessions over 6 weeks for best &
permanent results).
Homeport Bed & Breakfast -
Homeport Historic B&B c 1858
was the first accommodation
property to be awarded the Canada
Select Five Star rating with no
exemptions required to the very
strict guidelines. Homeport had
the highest rating in Canada of any
accommodation property with a
mark of 5.49.
Imperial Theatre - Direct
economic spin-off from Imperial
Theatre represents an annual
injection of $3.6 million into the
local economy.
Retail • Tourism • Hospitality
Did you know…?
Just Play - Did you know.... at Just Saint John Ale House - Support
Play, Saint John’s Indoor local foods, local cheeses and staff
Playground and Cafe, adults can pick and pickle the vegetables used!
play too? Shoot some hoops, dance We are the only place on the board
on the LED game floor or race walk with an apprenticeship
down the slide with the kids! program.
Mediterranean Restaurant -
Opened in 1971 by recent
immigrants (Theodore Likourgiotis,
Mike Feggos and George Flogeras)
who brought their heart, their soul
and their passion for life to this
country in hopes for a better home
and their hard work and extensive
experience from the tavernas in Saint John Arts Centre - The Saint
Greece, Montreal and Saint John. John Arts Centre is one of the
region's best kept secrets. A venue
that showcases talent from visual
art, literary readings, live
Moosehead Country Store - You
performances and workshops that
can find a wide assortment of top
appeal to a variety of ages, it is the
quality Moosehead Branded
only community based arts centre
merchandise on our site.
in the Greater Saint John
Moosehead merchandise has
Municipality.
become know around the world.
The popularity has resulted in
numerous appearances in feature
films, television and print Stylin’ Mama Baby and Tot - Did
publications. you know that we are the only
certified stroller repair depot this
side of Toronto? That is right - if
you buy a stroller from us, we can
Opera Bistro - Axel and Margret
fix it in house for you, as we have
Begner have partnered with
certified staff on hand!
Hemming House Pictures, Craig
Allen Agency, Gail Bremner
Associates and Lisa Hrublak to
Urban Deli - Did you know we
produce SmartEat.TV the social
offer catering/take-out and our
network where east means best-the
menu accommodates celiacs and
best ingredients, kitchens and
vegetarians?
stories. Join them on their tour of
the Maritimes, as they explore the
Currents • September 2010
places and flavours the locals love!
Shop A Member First!
7
 Retail • Tourism • Hospitality
Saint John Airport Inc -
Our Airport. Our future.
In the fall of 2009, the Saint John
Airport Inc Board of Directors with the
support of its management team and an
outside consultant (InterVistas) initiated
the development of a 2010-2015 Strategic
Plan. This effort has now been completed
with a rollout to stakeholders initiated in
July and continuing into September.
The plan aims to leverage our local
strengths to promote growth at the Airport
and within the region that it serves from
Sussex, the KV, via Saint John and Grand
Bay-Westfield, all the way to St Stephen
and the Fundy Isles. As such, we wish to
take advantage of being:
• home to major corporations
• an energy hub/cluster
• multimodal transportation hub (ie marine,
rail, road, and air)
• in close proximity to the US border and
market
• a prime location for land development
The Strategic Plan is aimed at growth
and consists of a 4 Pillar Approach :
Pillar #1 - Broadening Air Service
The enhancement of air service options
through an integrated community sales
pitch, story, and focused approach. In
essence, the Airport cannot do this on its
own and needs to involve community
stakeholders and leaders. Air carriers are
seeking profitable routes and as a
community we need to convince them that
Saint John can provide these. We must
also work in partnership with other airports
to seek out new routes and ensure their
success. Achieving successful outcomes
will only be possible by mobilizing local
enthusiasm and support via a community
based “Air Service Development
Committee” that will be put in place to
Currents • September 2010
assist with this initiative (Anyone
interested?)
Pillar #2 - Diversification of Revenue
Stream
There is also an opportunity to take
advantage of our location to establish new
revenue streams and make us less
8
dependent on passenger and air carrier
fees. The physical location of the Airport,
and its proximity to the highway and
industrial park systems, make it a prime
connection point, link and development
opportunity, with the right vision. To kick
start this effort, the SJAI is investing in a
Business Development Director to identify
and develop these diversification
opportunities and work with key
stakeholders to make them a reality.
Pillar # 3 - Driving Community
Ownership
Also identified as an opportunity and
challenge is the need to further develop
the regional community’s “sense of
ownership” of the airport. This can
translate into increased ridership through
the Airport as well as an enhanced sense
of achievement as services grow and new
routes are implemented. Routes can only
be successful if the airlines view them as
profitable and to be profitable require
strong community support. Unique
destinations can also help attract
passengers from the surrounding area. The
SJAI is investing in a new Director of
Marketing and Communications to focus
on developing our brand, and enhancing
the regional support of the airport, as well
as its sense of ownership and community
engagement.
Pillar # 4 - Enhancing Facilities and
Infrastructure
To ensure long term growth, the
necessary infrastructure needs to be in
place to support air related and other
airport based activities. As such, the
infrastructure needs to complement the
growth plans and long term vision for the
airport. The SJAI wishes to ensure that
any development can also provide a “sense
of place” and consistent message to the
airport users and traveling public. This is
necessary to ensure the success of the
other strategic pillars and as such, the
intent is to invest in a combination of
growth and operational infrastructure that
support the end goals.
In summary, the status quo is no longer
an option. If the Saint John Airport
wishes to guarantee long term growth and
increased air service, it is necessary to
focus on achieving the strategic plan
initiatives, ensuring a viable future where
the regional community is engaged and
committed to this same success. The
airport trying to do it alone limits our
success. Rather an aligned and focused
effort with community and stakeholder
support is the only solution. Your
participation in this new direction is not
only solicited but necessary.
Don’t let the flight leave without
you…now is the time to get your boarding
pass!
Bernard F LeBlanc | President & CEO
Saint John Airport Inc bleblanc@sjairport.ca
 Retail • Tourism • Hospitality

Freespots Important Part

With technology and the web now fully
embeded in most of our daily lives, recent
research has shown that customers now
find access to free wi-fi in a cafe or
restaurant as important as a clean
washroom and friendly service. A recent
study by American Airlines showed that
for the business traveler (and the traveler
in general, really), Wi-Fi is so important
that some 47% of frequent travelers
responded that Wi-Fi was the "most
important airport amenity, outscoring basic
travels needs such as food by nearly 30
percentage points."
of Hospitality Industry
Freespots is the Wi-Fi Strategy for the
Saint John Community that encourages
the growth of wi-fi hotspots throughout
the city. By encouraging businesses and
property owners to invest in this relatively
low cost service, the community benefits
by creating an attractive business,
hospitality and tourism environment that
enables citizens and visitors to access the
web in any of the participating
establishments. Since the program’s
inception more than 50 local businesses
have registered to become a Freespot to
the delight of their customers throughout
the community.
Becoming a Freespot is easy! Any
business is eligible as long as they provide
barrier-free wireless access to the internet
in their establishment. There are no fees
to participate and businesses can proudly
display the Freespots sticker in their
window.
To register your business as a Freespot
or to learn more about the program please
visit www.freespots.ca
Submitted by Craig Allen, Craig Allen Agency

Saint John Board

of Trade Members
in the Retail,
Tourism or
Hospitality
industries who
currently of fer
Freespots include:
• Church Street Steakhouse &
Churchills Pub

• Grannan’s Seafood Restaurant

• Lily’s Café

• Opera Bistro

• Pizza Hut

• Red Whale Coffee Company

• Saint John Ale House

Currents • September 2010

• Saint John Free Public Library

• TriStar Mercedes-Benz

• Urban Deli

• Vito’s Rothesay Ave

9
 Board News
Business Immigrant
Mentorship Program
The Business Immigrant Mentorship
Program offers immigrant entrepreneurs
in the Saint John Community the
opportunity to meet with, learn from, and
engage in dialogue with established local
business people. The program is made
possible by the support and funding of
the Government of New Brunswick’s
Population Growth Secretariat in
partnership with Enterprise Saint John.
Additional community partners include
the Saint John Board of Trade, the Saint
John Multicultural and Newcomers
Resource Centre, and the Saint John
YMCA Settlement Services.
The program follows the principles of
a mentor-mentee relationship. An
experienced member of the local
business/professional community (mentor)
will be matched with an immigrant
entrepreneur (mentee). Business
immigrants will benefit greatly by the
interactions and lasting bonds formed with
people already solidly established in the
business community. They will learn the
processes involved with setting up a
business, be introduced to a professional
network, and how best to integrate into
the local business community. To be
Big Splash Thank You
Thank you to sponsors, event partners,
volunteers, and events attendees, you have
all helped make our Fifth Annual Big
Splash on the Waterfront a huge success!
This is our primary fundraising event to
ensure we can continue to provide our
members with the level of service and
representation they deserve.
Presenting Sponsor: Irving Oil
Currents • September 2010
Event Sponsor: Revolution Strategy
Food Island Sponsors: Atlantic Lottery;
Commercial Properties Ltd; Enbridge Gas
Entertainment Sponsor: Bell Aliant
Media Sponsor: CHSJ Country 94/97.3
The Wave, and Telegraph Journal
Associate Sponsors: Irving Energy, J.D.
10
accepted into the program, immigrants
must either currently be involved with a
business or have a developed business
plan and be in the final stages prior to
business launch.
Mentors will also benefit from
establishing relationships with newcomers.
They will gain professional insight and
knowledge of best practices from the
mentees with whom they are matched.
The program provides orientation and
training for mentors and mentees. The
time demands are reasonable and flexible,
amounting, on average, to only one hour
per week over the six month program
duration.
The Program offers one-on-one
mentoring, orientation and training and
some group and networking activities for
immigrant entrepreneurs in the Saint John
area who are ready to start or grow a
business. The program is being run in two
cohorts, the first from July to December
2010 and the second from September
2010-February 2011.
For more information or to participate
in the program visit
www.enterprisesj.com/mentorship.
Board of Trade members
enjoy the buffet at the 2010
Big Splash on the Waterfront
Irving, Limited, Tim Maloney
Lorneville Mechanical, emceed the
2010 Big
Plasticraft, Saint John Splash on
Port Authority, UNBSJ the
Waterfront
Splash Supporters: featuring
Advocate Printing, Julian Austen
Avant-Garde
Construction, FCS Flooring & Concrete
Solutions, Fundy Linen Service Inc.,
Global Convention Services Ltd., Harbour
Station, Key Industries, Moosehead
Breweries
Volunteers: Rowan Anderson, Revolution
Strategy; Rohan Bhandari, RBC Royal
Bank; Christine Evans, Key Industries;
Linda Jarvis, Saint John Kiwanis Club;
In April 2009, the Saint John
Learning Exchange and Vibrant
Communities Saint John partnered
with employers, government, and
educational institutions to support
an innovative training approach
based on employer-specific
essential skills. A year and a half
later, 13 employers have
participated - seven of which have
kept their new employees - and 19
individuals have gone through the
program.
The program, funded by the
Department of Post-Secondary
Education, Training and Labour,
builds on the skills of individuals
through short-term workplace
essential skills training, delivered
by the Saint John Learning
Exchange. Employers benefit from
reductions in the cost and risk of
bringing on new employees, as
well as increased productivity.
For more information or to learn
how you can participate, contact
Belinda Allen at (506) 643-2302
or belinda.allen@gnb.ca
Don LeBlanc,
Century 21 River-Valley Realty Ltd; Kelli
Lester, Irving Oil Operations GP; Greg
McConnachie, Avant-Garde Construction
And Management Inc.; Kevin Perry, Shred
Guard; Sue Ellen Richards, Advocate
Printing; Paula Small, Saint John Port
Authority; Patrick Sohy, Avant-Garde
Construction And Management Inc.; and
Student Intern Brandi Cooper.
 Board News
Board of Trade
members attended
a luncheon with
Premier Graham
on June 3rd at the
Continued...
Delta Brunswick

Upcoming Events Shop A Member First!

September
Sept 9 - Business Connections - Saint John Board of Trade members have
Hosted by Munro Group -Industrial the opportunity to participate in and benefit All discounts, incentives, special offers and
Electronics, Lighting Design Centre, from our Member-to-Member Benefit benefits are listed on our website. All
Computer Sales & Service, 5:00 - 7:00 Program. This program was created to member organizations (and all full time
pm, Munro Group (61 Marsh Street). provide members with an opportunity to employees within those organizations) have
Week of September 13 - 17 - Election foster and grow their business-to-business been issued a Member-to-Member Benefit
and business-to-consumer relationships with Program Card. Simply present that card at
Events - Keep checking our website
fellow Board members by offering them a any of the participating organizations and
for more information.
unique discount, incentive, special offer or you receive the benefit!
Sept 15 - Brown Bag Seminar - benefit. The Member-to-Member Benefit If you would like to submit a special offer,
Recruiting and Retaining Top Program is discount, incentive, or benefit to be posted
Performers - in conjunction with the the first on this page, or for more information, please
Fundy Group, 12:00 noon, Business place contact Jennifer Tupper, Marketing & Sales
Resource Centre Boardroom, 2nd members Officer, at (506) 634-4159 or
Floor. should look jtupper@sjboardoftrade.com; or visit
when in www.sjboardoftrade.com.
October need of professional services.
Oct 5 - Business Tool Box
Oct 14 - Business Connections -
Hosted by Enbridge Gas.
Oct 18 - 22 - Small Business Week
Oct 20 - Robin Sharma "Lead
Without a Title - The New Way to
Win In Business", 8:00 am, Saint
JohnTrade & Convention Centre.
Oct 29 - Public-Private Partnership
Information Luncheon and
Workshop - in partnership with P3
Canada to be held at the Trade and
Convention Centre.
November
Nov 3 - Take Our Kids To Work
Luncheon featuring Jaime Korab,
2006 Olympic Gold Medalist in
Curling sponsored by Bell Aliant.
Nov 17 - Brown Bag Seminar -
Systematic Selling - in conjunction
with the Fundy Group, 12:00 noon,
Business Resource Centre Boardroom,
2nd Floor.
Nov 18 - Business Connections -
Hosted by Post SecondaryTraining &
Currents • September 2010

Labour.
Nov 24 - 26th Annual Outstanding
Business Achievement Awards
Dinner
For more information on upcoming
events visit www.sjboardoftrade.com.

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