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  • Brand Personality Brand Trust: H1 H4a H4b

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    Mughal Asif
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    This document discusses how brand personality, brand trust, and brand identification can influence brand attractiveness and prestige. Specifically, it suggests that a brand's personality and a consumer's trust in and identification with the brand may impact how attractive and prestigious the brand is perceived to be. The document also notes that a consumer's knowledge about a brand could impact their identification with and perceptions of that brand.

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    Project management

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    Project management

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    This document discusses how brand personality, brand trust, and brand identification can influence brand attractiveness and prestige. Specifically, it suggests that a brand's personality and a consumer's trust in and identification with the brand may impact how attractive and prestigious the brand is perceived to be. The document also notes that a consumer's knowledge about a brand could impact their identification with and perceptions of that brand.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    1 Ansichten1 Seite

    Brand Personality Brand Trust: H1 H4a H4b

    Hochgeladen von

    Mughal Asif
    This document discusses how brand personality, brand trust, and brand identification can influence brand attractiveness and prestige. Specifically, it suggests that a brand's personality and a consumer's trust in and identification with the brand may impact how attractive and prestigious the brand is perceived to be. The document also notes that a consumer's knowledge about a brand could impact their identification with and perceptions of that brand.

    Copyright:

    © All Rights Reserved
    Als DOCX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    H1

    H4a
    Brand Personality
    H4b Brand Trust

    H5a

    H2
    Brand Identification
    Brand Knowledge

    H5b

    Brand Attractiveness
    H6a
    Brand Prestige
    H6b

    H3

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