Document 123

Chapter 1 Company Profiles
1.1 AmgloKemlite Laboratories
1.1.1 Business Overview
AmgloKemlite Laboratories was founded in 1935 and is headquartered in the U.S. The company
manufactures xenon flash-lamps, which include circular, linear, helical and U-bend flash-lamps.
It also provides DC pulsed laser lamps, krypton arc laser lamps, trigger transformers, intense
pulsed light, halogen, sealed beam PAR, high intensity discharge/metal halide and specialty
PAR lamps for general lighting. The products are used in photographic, stage, warning light,
stroboscopic, aircraft, reprographic, tower, airport runway, laser, machine vision, medical
applications in the U.S. and the international market. It has operations in Bensenville, Illinois,
Largo, Florida. International operation facilities in Juarez, Mexico, Shenzhen, China.
http://amglo.com/about_amglo.html
1.1.2 Financial Data
2014 2015 2016
Revenue NA NA NA
Net Sales (Segment) NA NA NA

Income before income
NA NA NA
taxes
Research, development
and engineering NA NA NA
expenses
Note: AmgloKemlite is privately held and does not report its financials
Fiber Optics Market Size, Competitive Market Share & Forecast, 2017 - 2024
1.1.3 Product Landscape
Product/Service Application/Feature
 Offers four types of Xenon flashlamps,
linear, circular, helical, U-bend.
 Produces a variety of designs from 1-2
watts to 1800 watts.
 Uses borosilicate, quartz and UV
blocking cerium-doped quartz for
Xenon Flashlamps
manufacturing xenon lamps.
http://amglo.com/xenon_flashlamps.html  Manufactures its own proprietary
cathodes which are pressed, sintered
and processed in its own facility.
 Maintains a tight production tolerance in
order to provide rapid engineering
prototypes for customers.
 High power laser for welding
applications.
 Item class A to J
 Bore diameter range (mm) 5 to 10
 Arc Length range (mm) 75 to 300
 Body Length range (mm) 137 to 355
 Overall Length range (mm) 175 to 405
 Recommended Trigger Pulse (KV)
DC Pulsed Laser Lamps
range 16 to 20
http://amglo.com/dc_pulsed_laser.html  Operating volts (min) range 500 to 1500
 Operating volts (max) range 2000 to
5000
 Avg. max power watts range 2300 to
18000
 Impedance range (Ohms-amps) 16 to
48
Krypton Arc Laser Lamps  Work by gas discharge and are used in
http://amglo.com/krypton_arc_laser.html welding and cutting
 Item class A to M
 Bore diameter range (mm) 4 to 6
 Arc Length range (mm) 50 to 280
 Body Length range (mm) 140 to 347
 Overall Length range (mm) 154 to 502
©Global Market Insights. All Rights Reserved. Page | 2

 Design current (Amps) range 20 to 45

 Corresponding design voltage (max)
range 86 to A.C.
 Avg. max power watts range 2200 to
10200
 Impedance range (Ohms-amps) 2.87 to
14.5
 Designed for cosmetic / aesthetic
applications
 Lamps use a filter to optimize a
Intense Pulse Light particular wavelength that can range
http://amglo.com/ipltm_intense_pulsed_light.html from 400 to 1400 nanometers.
 Lamp operates in burst modes that
comprise multiple trains of pulses
ranging from 3 to 50ms.
 It is used to produce a high voltage
pulse of short duration to ignite the
lamp.
Trigger Transformers  Provides 2 types of external
http://amglo.com/trigger_transformers.html transformers.
 Small in size and are cost effective.
 Also provides series transformers which

are large in size.
 Company manufactures its own
filaments.
 Coil designs are computer generated
and high quality tungsten is used.
Halogen Lamps  Lamp pumping and back filling are
http://amglo.com/halogen_lamps.html monitored using computer to assure
minimal levels of contaminant.
 Product is burst tested in order to
accelerate life and quality.
HID / Metal Halide Lamps  Offers greater lumens per watt than
http://amglo.com/hid_lamps_metal_halide_lamps.ht tungsten halogen lamps.
ml  Have a shorter lifetime.
 Customization available for color
rendering and temperature

requirements.
 Are used at stage / studio and
architectural PAR
 Used at airport, aircraft, architectural,
locomotive, specialty PAR for general
Sealed Beam PAR Lamps
lighting.
http://amglo.com/sealed_beam_par_lamps.html
 Enhanced designs to increase
durability.
 Utilized in specialized areas of general
lighting that require high lumen
Specialty Halogen Lamps for General Lighting
performance.
http://amglo.com/specialty_halogen_lamps.html
 Lamps are CSA approved and meet
EPAC92 require for US distribution.
1.1.4 Strategic Outlook
NA
1.1.5 SWOT Analysis
Strength Weakness
 Heavy focus on Product  Less no. of recyclable products.
development
 Strong product portfolio
 The only company in the world to
offer wide variety of airport lights
 Offers wide customization options
Opportunities Threats
 Vast global market  Changes in cost of raw materials
 Diversification into LED Lamps
such as borosilicate, tungsten, etc.
 Changing government regulations
pertaining to e-waste.

1.2 Bajaj Group

The Bajaj group was founded in 1926 and is headquartered in India. The Bajaj group is an
Indian conglomerate and consists of 36 companies. It owns Bajaj Electricals Ltd., it is engaged
in engineering and projects, power distribution, illumination and consumer durables business.
Bajaj Electricals was incorporated on 14 July 1938 as Radio Lamp Works Limited as a public
company and on 1 October 1960 the company was renamed to Bajaj Electrical Limited. It is a
listed company in the Bombay stock exchange. Its business segments consist of lighting,
consumer durables, engineering and projects. The lighting segment includes manufacturing of
lamps, tubes and luminaries. It offers ceiling, table, pedestal, wall, industrial fans and lighting
solutions such as LED based lamps, torches, lanterns. Bajaj Electricals exports its products into
the parts of APAC and MEA region. The company size is around 5000 employees during the
year 2016.
http://bajajelectricals.com/history.aspx
2014 2015 2016
Sales USD 628.17 Million USD 662.43 Million USD 718.37 Million
Sales (Lighting
USD 147.91 Million USD 140.11 Million USD 164.15 Million
Segment)
Income (Loss) before
USD (9.26 Million) USD (32.31 Million) USD 238.39 Million
income taxes
USD 18.69 Million USD 66.32 Million USD 42.44 Million
expenses
Note: R&D expenses taken from page 34/164 of Annual report 2015-16, page 22/139 of Annual report 2014-15,page 21/113 of
Annual report 2013-14. Sales and IBT figures taken from page 101 and page 95 of Annual reports 2015-16 and 2014-15, Segment
sales taken from page 117 of annual report 2014-15 and page 126 of annual report 2015-16.
http://bajajelectricals.com/download/financials/annual-report-fy-2015-16.pdf
http://bajajelectricals.com/download/financials/annual-report-2014-15.pdf
http://bajajelectricals.com/download/financials/Bajaj-annual-report-2014.pdf

Bajaj Smart Glow Torches  Portable and Durable Torches
https://shop.bajajelectricals.com/Lighting-c-  With lessened battery consumption
39.aspx  Longer beam range

 Portable Lanterns
Bajaj Lanterns
 Re-Chargeable batteries
https://shop.bajajelectricals.com/Lighting-c-39.aspx
 AC powered lanterns are also available
 Office lightings
 Retail lightings
Conventional Luminaries
 Industrial lightings
http://bajajelectricals.com/conventional-luminaires-c-  Hazardous area lightings
3.aspx  Cleanroom lightings
 Roadways lightings
 Landscape and Induction lightings
 Crystalline photovoltaic modules
Solar Lighting Solutions ranging from 3Wp to 300Wp.

 Both Mono-crystalline and
http://bajajelectricals.com/solaron.aspx
Polycrystalline modules available.
 Inbuilt protective module structure
 In September 2015, OnAds Communications was appointed as the sole creative partner of Bajaj
Electricals. OnAds was working with Bajaj Electricals since last three years and this relationship
has evolved into a long term partnership. This partnership is to boost Bajaj Electricals advertising
campaigns
http://brandequity.economictimes.indiatimes.com/news/advertising/bajaj-electricals-
consolidates-its-creative-biz-with-onads/48958689
 In FY2014-15, the company diluted its holdings in the associate company by selling
18,60,000 equity shares of Hind Lamps Ltd. and 16,25,000 equity shares of Starlite
Lighting Ltd. The said companies are ceased to be the associates of the company.
http://bajajelectricals.com/download/financials/annual-report-2014-15.pdf (Page 11)
 In the year 2013, supply chain management was identified as a function to develop core
competencies and bring competitive edge to the business. By 2015-16 the company
integrated EPC with the SCM to create strategic tie-ups with suppliers for consistent
quality and supply schedules and started using e-sourcing tool for aggregation of

demand, price discovery and systematizing procurement of direct and indirect material
and services.
http://bajajelectricals.com/download/financials/annual-report-fy-2015-16.pdf (Page 18)
1.2.5 SWOT Analysis
Strength Weakness
 Large regional presence  Less penetration in the international
 Has a strong brand value
market
 Has a large loyal customer base
 Vast global market  Changes in export regulations.
 Diversification into relevant market  Changing government regulations
 Changes in technology
 Intense competition
 Maturing products, or services.
1.3 Chicago Miniature Lighting

Chicago Miniature Lighting was founded in 1910 and is headquartered in United States. It
provides miniature and LED lighting solutions for multimarket and automotive applications. As of
May 22, 2014. Chicago Miniature Lighting operates as a subsidiary of AGM Automotive
Incorporated. The company offers various products such as light systems, ambient lighting,
instrument panels, exterior lighting systems, wire harnesses, standard socket and lamp
assemblies, indicator lamps, passenger airbag, light pipes, pinspot lights, indication lights. LED
based offerings includes LED circuit board indicators, LED modules, panel mount indicators,
incandescent lamps, light pipes, neon lamp, lamp sockets and lenses, light engines and discrete
LED. It also offers illumination products and sells its products through distributors and
representatives in the US, Canada and worldwide.
http://www.chml.com/ (Official Website Not Opening)

http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=113027016

2014 2015 2016
Revenue NA NA NA
Net Sales (Optical
NA NA NA
Communications)
NA NA NA
taxes
expenses
Note: Chicago Miniature Lighting is privately held and does not report its financials
NA
NA
1.3.5 SWOT Analysis
NA
1.4 Ajanta Manufacturing Pvt. Ltd. (OREVA Group)

Ajanta Quartz was founded in 1971 and is headquartered in India, it started with manufacturing
clocks under the brand Ajanta and later diversified into lighting & ceramic products under brand
OREVA. OREVA brand is controlled by Ajanta Manufacturing Private Limited. The company
produces LED TVs, LED products, CFL lights, electrical products, home appliances, vitrified
tiles, clocks, e-bike, calculators, telephones, digital displays. Ajanta Manufacturing Pvt. Ltd.
(OREVA) has an employee strength of 6000 employees
http://www.oreva.com/oreva/company-profile/

2014 2015 2016
Revenue NA NA NA
Net Sales (Lighting) NA NA NA

NA NA NA
taxes
expenses
Note: OREVA is privately held and does not report its financials
 Wide range of power saving CFL Lights
 Decorative Disks
 Industrial and Commercial Use CFL
CFL Lights Variants
http://www.oreva.com/product-category/cfl-  Light Fixtures
 Non Retrofit Tube lights
light/
 Street Lights
 Power saver tube lights
 Twister shaped, lotus shaped CFL bulbs

 Wire casings
 Cables
 Distribution box
Electrical Products
 Electrical accessories
http://www.oreva.com/product-  Communication module
category/electrical-products/  MCBs and MCCBs
 Isolators
 Insulated tapes
 Non Modular sockets

 In October 2014, OREVA Group officially entered the LED Lighting segment. It had
already invested USD 3.8 Million and further had plans to invest about USD 7.7 Million in
the LED segment. This was a strategic expansion move in order to meet with the rising
LED lighting market

http://www.business-standard.com/article/companies/oreva-group-to-invest-rs-50-cr-to-
manufacture-led-lights-114100801242_1.html
1.4.5 SWOT Analysis
Strength Weakness
 India's leading CFL  Has no presence in the
manufacturer luminaries segment
 Has a strong distribution network
consisting of 150 depots and
more than 25000 A grade retail
outlets.
 Global leader in wall clock
segment
 Diversification into relevant  Changing government
market regulations pertaining to e-
 Changes in technology
waste.
 Changes in raw material prices.
1.5 Osram Licht AG

Osram Licht AG (OSRAM GROUP) was founded in 1919 and is headquartered in
Germany. It was formed by the merger of lighting businesses of Auergesellschaft,
Siemens & Halske and AEG. It is listed on the stock exchanges in Frankfurt and Munich.
The Osram group owns following brands OSRAM which is group's main brand, OSRAM
opto semiconductor, Sylvania, Sylvania lighting solutions, Siteco,Traxon and ClayPaky.
Osram offers a variety of high-tech applications based on semiconductor technology
such as infrared, laser lighting, smart and connected lighting solutions in buildings and
cities. The company's lighting solutions covers various industrial segments such as
automotive, healthcare, info and entertainment, commercial and industrial space. The
company has regional presence in Europe, MEA, APAC and North America region.
OSRAM Group has an employee strength of about 34,000 employees as per its annual
report for the year 2015-16.

https://www.osram.com/corporate/home/business-segments/index.jsp
http://www.osram-group.com/en/our-company/our-strategy
2014 2015 2016
Revenue USD 5.48 Billion USD 3.80 USD USD 4.01 Billion
Revenue (Lamps) USD 4.32 Billion USD 5.12 Billion USD 3.21 Billion
USD 298 Million USD 255 Million USD 747 Million
taxes
and engineering USD 353 Million USD 367 Million USD 356 Million
expenses
Note: Page 80 of Annual report 2016 and page 157 of Annual report 2015. Segment Revenue given on page 164 of annual report
2015 and page 87 of annual report 2016. http://www.osram-group.com/~/media/Files/O/Osram/documents/en/publications/annual-
reports/2016/osram-annual-report-2016-en.pdf , http://www.osram-group.com/~/media/Files/O/Osram/documents/en/fiscal-year-
2015/osram-annual-report-screen.pdf
 Car lighting, Motorcycle lighting, Truck
lighting.
Automotive Lighting
 Variants available include Halogen
lamps, Xenon lamps, signal lamps.
 Indoor luminaries
 Outdoor luminaries
 Light management and control services
offered under the brands Siteco and
Professional Lighting Solutions Traxon
 Lighting solutions service which
includes customization, energy audits,
light planning support, commissioning,
financing, operation services
Under the brand Siteco and Traxon  High performance indoor and outdoor

lighting
 Commercial and office lighting
 Dynamic lighting via the brand Traxon
 Theater lighting
 Concert Stage lights including strobe
Stage and Entertainment lighting under the lights.

 TV and Studio Light solutions
brand ClayPaky  Architainment light solutions
 ADB lighting for theaters and TV
Studios
https://www.osram.com/corporate/home/products/index.jsp
 In October 2014, OSRAM successfully completed the acquisition of Clay Paky a leading
provider of entertainment lighting solutions. This expansion enabled OSRAM to deliver
lighting solutions for entertainment , stage, theatre and studio applications.
 In October 2014, Osram and Toyoda Gosei extended their patent usage agreement
which allows the companies to use each other's patents for laser technologies and
specific LED technologies.
https://www.osram.com/osram_com/press/press-releases/_trade_press/2014/osram-
and-toyoda-gosei-extend-their-usage-agreement/index.jsp
 In November 2015, OSRAM opened an application centre for aftermarket products in

Shanghai. This brings Osram closer to business curtomers in the Asian region. It also
helps to deal with requests from customers in Asia more quickly.
https://www.osram.com/osram_com/press/press-
releases/_general_interest_press/2015/osram-opens-application-center-in-
shanghai/index.jsp
 In October 2016, OSRAM completed the acquisition of Novità Technologies, a US based
manufacturer of automotive modules. This move helped Osram in pushing forward its
strategy of technology and innovation. Novità Technologies is very well positioned in the
U.S. and its acquisition helps Osram to increase its specialty lighting business.
http://www.osram-group.com/en/media/press-releases/pr-2016/05-10-2016
1.5.5 SWOT Analysis
Strength Weakness

 Global presence  Has no presence in the aircraft,

 Has a strong brand portfolio and aviation segment
vast product portfolio
 Holds several design patents
 Strong strategic partnerships
 Diversification into relevant  Changing government
market regulations pertaining to e-
 Can build upon its CSR activities
waste.
to venture deep into emerging  Changes in raw material prices.
 Volatile overseas market can
markets
affect the stability of operations
1.6 MaxLite

MaxLite was founded in 1993 and is headquartered in United States. The company's product
portfolio includes outdoor lightings, indoor lightings, lamps, engines and modules, specialty
lightings, non-LED lamps such as CFLs. Its products have wide industrial applications in the
sectors such as retail, hospitality, office space, schools and universities, recreation & public
venues, civil service buildings, residential, healthcare. It also provides various services such as
facility audits, lighting layouts, ROI calculations, utility rebate assistance, lifetime product
support. MaxLite operates in the North America region.
http://www.maxlite.com/history
2014 2015 2016
Revenue NA NA NA
Net Sales (Lighting) NA NA NA

NA NA NA
taxes

expenses
Note: MaxLite is privately held and does not report its financials
 Linear Fluorescent Tube lights
 Spiral CFLs
 Covered CFLs
 High output CFLs
Non LED lamps  Indoor lamps and fixtures
 Ballasts
 Outdoor lamps fixtures
 Low power consumption
 products have energy star ratings

 Hazardous location lamps and fixtures
Specialty lamps
 Horticulture lamps
 Outdoor flood lights, lanterns, area
lights, canopy and parking garage
Indoor and Outdoor lights, security lights, bollards.
 Indoor light fixtures, panels, high bays.
lamp ready fixtures, retrofit kits.
http://www.maxlite.com/products
 In October 2014, MaxLite expanded its US operations with the opening of a new LEED-
certified facility today. The facility increase MaxLite's product assembly and testing
capabilities and features company's first full showroom on the west coast.
http://www.prnewswire.com/news-releases/maxlite-opens-new-facility-in-anaheim-
280806942.html
 In June 2016, MaxLite partnered with US department of energy as the innovation partner
in its zero energy ready homes (ZERH) program. The ZERH label helps consumers
identify a home which utilizes small renewable energy system which could offset most of
all of its annual energy.
http://www.maxlite.com/news-and-events

1.6.5 SWOT Analysis
Strength Weakness
 Strong trade partnerships.  Availability of substitute products
 Strong tie ups with government  Doesn't have a strong footprint
agencies. in Industrial lighting , aviation,
 Holds multiple patents
entertainment and automotive
 Excellent product warranty and
segment.
quality
 Vast global market  Changes in raw material prices.
 Diversification and expansion  Changing government policies
 Can go for mergers and
acquisitions  Rising competition
 Change in import regulations
which can affect production of
products which uses imported
raw materials.

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Chapter 1 Company Profiles

1.1 AmgloKemlite Laboratories

1.1.1 Business Overview

1.1.2 Financial Data

2014 2015 2016

Net Sales (Segment) NA NA NA

1.1.3 Product Landscape

©Global Market Insights. All Rights Reserved. Page | 2

 Design current (Amps) range 20 to 45

 Also provides series transformers which

©Global Market Insights. All Rights Reserved. Page | 3

1.1.4 Strategic Outlook

1.1.5 SWOT Analysis

©Global Market Insights. All Rights Reserved. Page | 4

1.2 Bajaj Group

1.2.1 Business Overview

1.2.2 Financial Data

2014 2015 2016

©Global Market Insights. All Rights Reserved. Page | 5

1.2.3 Product Landscape

39.aspx  Longer beam range

Solar Lighting Solutions ranging from 3Wp to 300Wp.

1.2.4 Strategic Outlook

©Global Market Insights. All Rights Reserved. Page | 6

1.2.5 SWOT Analysis

1.3 Chicago Miniature Lighting

1.3.1 Business Overview

http://www.chml.com/ (Official Website Not Opening)

©Global Market Insights. All Rights Reserved. Page | 7

1.3.2 Financial Data

2014 2015 2016

1.3.3 Product Landscape

1.3.4 Strategic Outlook

1.3.5 SWOT Analysis

1.4 Ajanta Manufacturing Pvt. Ltd. (OREVA Group)

1.4.1 Business Overview

©Global Market Insights. All Rights Reserved. Page | 8

1.4.2 Financial Data

2014 2015 2016

Net Sales (Lighting) NA NA NA

1.4.3 Product Landscape

 Twister shaped, lotus shaped CFL bulbs

1.4.4 Strategic Outlook

©Global Market Insights. All Rights Reserved. Page | 9

1.4.5 SWOT Analysis

1.5 Osram Licht AG

1.5.1 Business Overview

©Global Market Insights. All Rights Reserved. Page | 10

1.5.2 Financial Data

2014 2015 2016

1.5.3 Product Landscape

©Global Market Insights. All Rights Reserved. Page | 11

Stage and Entertainment lighting under the lights.

 In November 2015, OSRAM opened an application centre for aftermarket products in

1.5.5 SWOT Analysis

©Global Market Insights. All Rights Reserved. Page | 12

 Global presence  Has no presence in the aircraft,

1.6.1 Business Overview

1.6.2 Financial Data

2014 2015 2016

Net Sales (Lighting) NA NA NA

©Global Market Insights. All Rights Reserved. Page | 13

1.6.3 Product Landscape