Songkick vs. Ticketmaster - Exhibit 7

Case 2:15-cv-09814-DSF-AGR Document 470-7 Filed 10/16/17 Page 1 of 61 Page ID
#:59781
EXHIBIT 7
DOCUMENT PROPOSED TO BE
FILED UNDER SEAL IN ITS ENTIRETY
REDACTED VERSION NOT AVAILABLE

#:59782
#:59783
LIVE nnTion
Ticketmaster Artist Services Strategy

June 23, 2014
HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106870

#:59784
Contents
Overview and Strategy
0Presale Ticketing: Beating Crowdsurge

© Fan Clubs: Creating a Winning Strategy
0 VIP and Fan Clubs: Coordinated Attack
ZEESHAN

#:59785
Artist Services Landscape (2013) and Opportunities

(all tickets in 000's)
Tix On Tix Off
PRE SALE ONLY
Platform Platform
TM Artist Services AOI Opportunity

680
Tickets Today 300
Take Crowdsurge
Crowdsurge $0.7M 10" tickets back on
platform
LN/MT Fan Club 75 80* $5.6M $4.9M

pi, New business &
improved margins
Other Providers 380 525 15.5M* ► Take presale fix
$2.1M back on platform
0 VIP Tickets Sell more VIP for

LN clients by
LN: SLO/VIP Nation 101 TBD ► running fan clubs
VIP Only Providers 94 $23M
$3.0M 1111. Work w/VIPN &
Fan Club Providers 61 $13M SLO to win
business by
leveraging fan
clubs
* FC subscription revenue from Matt 950K + 4.7M = 5.6M

#:59786
Presale Ticketing: Beating Crowdsurge
Key Areas of Opportunity

AFfigT Alois CReNDSURGE
Low Fees o •
Artist Rebates
o • TM360
Artist/Manager
reporting tool in
progress
Allocation Unlimited 8%
Marketing Services
0 I. Provide artists with
customer emails
from presale
S1401.110.-
Live Ticket Sales Reporting o • I- Grow market
Customer Data/Emails
o • presence and biz
Business Dev/Sales Staff 1 10 - 15 dev team
elll•Capallity 0 No CapalUit:
OTHER:
- White Label Ticketing Pages - TM has artist branded TM pages; CS has white label
- Full Tour Coverage - Need to expand operational assistance
- Team 11 vs 100

#:59787
an Clubs: Winning Strategy

General Industry Challenges
• Low-margin, "Artist Take All" business: many players, commoditized offerings
• Few artists can support paid fan club: mainly superstars, arena/stadium acts
• Small sizes: average size is —30k, hard to unlock potential as a marketing vehicle
, Nowanimum
3-pronged winning strategy that leverages LN/TM's strengths
imaster Customer Data Advanced Fan Engagement Features Free Fan Club Option
► Inject fan club databases with lo• Unified dashboard & 110. Offer fan club platform with
historical ticket purchaser data database of users containing presale ticketing even to
(customer & audit data) purchase history (tix, merch, artists who don't want to
fan club), and rich chargefans
► Anonymize to protect our demographic info
business & comply with venue For artists who want full fan
contracts (house in TM to comply ► CRM connected to email club support from TMAS;
with DOJ consent decree) platform: easily define and ability to pay for costs out of
message to segments other revenue streams (ex
VIP)
ZEESHAN

#:59788
VIP and Fan Clubs: Joint Attack

Fan Clubs drive VIP sales Strategy
INSIGHT
but underleveraged by LN
10- All LN VIP clients should have a Fan Club
Artist/Tour (Free or Paid) run by TMAS
Mug: 110 Paid clubs: Full customization & support

(2013) • Cost deducted from FC revenues
Madonna Pi- Free clubs: No customization or support.
(2plz). Option to upgrade to full support
I. Only 7% of VIPN/SLO clients have TM fan clubs • Cost deducted from VIP revenue
10. 2013 sell-through on VIP Packages is 68%
Top Fan Club providers make

money from VIP Strategy
Fan Club
Provider 10. Winning new Fan Club business requires
Artist Arena • $433.1 offering VIP solution
SparkArt $3.6M ► TMAS and VIP Nation/SLO need to pitch
OrOund(trI) $4M joint Fan Club and VIP solution
Music One Live $0.4M
SLO — Managed 22 artists VIP in 2013

VIP Nation — Managed 49 artists' VIP in 2013
5 artist Fan Clubs w/ SF & VIP w/ SLONIPN:

Maroon 5
Sting
U2
Madonna
Nickelback

#:59789
New TM Artist Services Suite
Artist Service
No Yes
all==.1 No
Unlimited Unlimited Unlimited Unlimited
1m360 Artist Tool Yes Yes Yes Yes
Yes Yes Yes

Yes Yes Yes Yes
Anonymous Ticket Data Yes Yes Yes
No Yes
No Yes Yes
No, templates Yes Yes
No yes Yes
Costs Deducted From Am Club
One expanded/unified account management team selling all products

#:59790
Questions/Approvals needed
TM Fan data: Provide list of email addresses of

presale purchasers to artists who do presales only
(currently we give them pre-registration info, not actual purchasers)
TM360 Artist tool: show real time ticket sales for

full tours/shows
(but no revenue, holds, breakdown by category, etc.)
TM Data: Input anonymized Ticketmaster data

into fan club databases
ZEESHAN

#:59791
Detail:
Presale Ticketing /
Crowdsurge

#:59792
Understanding and combating the Crowdsurge threat
TICKET THREAT BUSINESS MODEL THREAT WAYS TO COMBAT
► Meaningful, but not ► Continual violation of TM's ► Enforce Pan Club poli
alarming # of tickets Fan Club policy
pulled off-platform ► Competitive commercial
► Attempting to test/break offering where possible
► Evidence of strong 2014 TM's venue relationships
growth based on level of ► Competitive tools &
artists CS is going after ► Crowdsurge goal is to technology
turn US into an allocation
► YOY Growth: market - a la Europe ► Larger/better-resourced
► -I65K in 2013 sales force
► -60K in 2012 ► Far off, but seems to be
e challenges to develop competitive al:Want
ZEESHAN

#:59793
Crowdsurge Platform: Sales Reporting Tool (A

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HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY TM00106880

#:59794
Crowdsurge Platform: Sales Reporting Tool (B)
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#:59795
TM New Reporting Tool for Artists: TM360 Artist Mobile App

(in progress, target late Q3/early Q4)
Key Features
o- Real time ticket counts for

CSZEMEMESCOMUNE=3
Backstreet Boys 4- Backstreet Boys
managers & artists
. .
Backstreet Boys Backstreet Boys
• Aggregate tour level
41 • Woriel TOW UMW. AnfnI014,1L-100M
Mec 19. ..A6111 flarSt.Csrar. • Show by show level
Tour infortradion lbtei Distributed
Tne1 !Mb We ► Restricted view — not

62%
showing revenue or comps
o
3,230
N. Provided to managers &
Derno.slranhic artists who do presales or
fan clubs with TM
Saab:Urn! Sop
r- High level, actionable data
MM
for managers and artists
(Le. How many tickets they
need to sell daily for a sell
out)
JARED
Talking points for Zeeshan:
Agents are already providing our data to the manager, this removes the middle man while also providing a much needed
solution for managers and artists.
All of this in a mobile app that can be accessed anywhere they have cell service.

#:59796
Crowdsurge Platform: Data Export

CURRENT STATE: Crowdsurge allows artists to export the email addresses of presale ticket purchasers
• Ticketmaster is now providing optional presale registration pages which give artists registrants' emails
— but not actual purchaser emails
PROPOSAL: TM should provide email addresses of all presale purchasers (manually, and no audit data)
• While giving up very little incremental information, this will make our offering superior to CS's — CS
limited to 8%, we are not.
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#:59797

#:59798
2 Phases of Fan Club Strategy
Consolidation and upgrade:

PHASE 1 ► Consolidate our 4 current platforms into 1 in SF
► Upgrade "Mission" platform to get to market
parity
Timeframe: Beta by early July
3-Pronged winning strategy:

PHASE 2 ► Leverage TM's data advantage, get approvals
► Build advanced fan engagement features
11+- Define free vs. paid offerings
Timeframe: complete by end 2014

#:59799
Phase 1: Upgrade "Mission" Platform (A)

• Migrate all non-SF-hosted websites to SF platform, centralize development and reduce
legacy code debt from Ultrastar, Musictoday platforms.
• Working to re-architect UX and create Fan Club Dashboard Timing: 6/30
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GINSBURG
Consolidating 5 in-house fan club platforms into 1
"X" platform based in SF
Upgrade features: etc etc
Blah blah

#:59800
Phase 1: Upgrade "Mission" Platform (B)

• New media and tour date management, API integration with Google Analytics and
WhatCounts (email provider)
• Facebook Connect SSO to draw out social graph of Connected users
34.044, .41
wa.woier
GINSBURG
Consolidating 5 in-house fan club platforms into 1
"X" platform based in SF
Upgrade features: etc etc
Blah blah

#:59801
"Mission" Fan Club Platform 2.0: with Advanced Fan Engagement Features
Website/Mobile Platform
with full content management system to power artist.com
Unified dashboard &

database of users
Registration to support containing:
free or paid fan club Presale ticket access • Purchase history across
community membership (driving registration categories (bcirets, znerch, an
and data capture club)
• Demographic info
• Social media info
CRM: ability to segment users by various attributes and combinations (ex.

geography, previous purchase type) and send messages/emails to defined segments
(ex. users in Dallas who bought VIP tickets on last tour)
Can work with or without a paid fan club
tformi rather an enhancement of the "Mission" fan club platfo
ZEESHAN

#:59802
Leveraging Ticketmaster's Data Advantage (I)

Ticketmaster can gain a dominant competitive edge by injecting the fan club
database of each artist with:
Previous ticket Teaser

Other data
purchaser data LiveAnalytics data
• Customer information • Richer demographic & • TM Resale

(contact info, location, etc.) interest data
• Ticketweb (potentially)
• Audit data (how many • 8-10 attributes; if
tickets purchased, which clients want more, refer
shows, etc.) them to LA for upsell
Combined with Fan Engagement features is a game changer, allowing us to:
Win new business

From artists with 'without fan clubs (subscription revenue + bring tickets back onto platform.)
Increase margins in our fan clubs (raise splits from 75/25 to 50/50)
3. Upsell/market other products/services more effectively to fans (ex.VIP, merch
ZEESHAN

#:59803
Leveraging Ticketmaster's Data Advantage (II): Approach
APPROACH: Comply with: (b) Allow fan clubs to reap

• Consent decree (TM benefit from this data
can't share audit data without giving away the
with LN Touring) whole house
• Ticketrnaster venue
contracts (ex. no MSG,
MLB, AEG, Feld)
SOLUTION:
Anonymous Data: Artists managers will not be able to see last name or contact
information,af consumers conn front TM klata that are noa-paid Fan CInk m r
. -4-
Non-exportable nut message -able Cannot be exported but
artists/managers can send email messages to these fans through our CRM platform,
they fit into selected segments
Example: Email to an artists' previous ticket

purchasers in Dallas, promoting VIP will be sent to:
(a) Registered Fan Club Members - Client can see full info
(b) Non-Fan Club members - Client cannot see full info
ZEESHAN

#:59804
Phase 2: Advanced Fan Engagement Features (A)

- Infuse Fan Club customer data with ticket purchase data, Live Analytics data (teaser), and Online Merch
data to create rich profiles for high affinity fans
- Top level views for purchase history by product type, including rank within each type
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Add in screenshot from GINSBURG

#:59805
Phase 2: Advanced Fan Engagement Features (B)

• Multi-conditional query tool to reach different segments across the artist fan base
• API hooks into Email Service Provider for integrated messaging capabilities without allowing for full
data ex • ort
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#:59806
Evolve Artist Website Fan Club Business Into Two Tier Paradigm
THE MODEL
Artists can choose between free or paid FREE PAID
for their fans.
scwso
Website DestgraDev Custom
DESIGN & DEVELOPMENT Live Analytics teaser Inducted
Free Clubs get templated sites. TM Data Included

Paid Clubs get engineering/design resources
Witaketing Included
for customization
Producer Included
DATA
Customer service Included
All clubs get TM anonymized data.
Paid Fan Clubs get Live Analytics teaser data
BACK OFFICE SUPPORT "Paid" Fan Clubs will get the full suite of
services with all costs offset by Membership
Paid clubs staffed with Producer, Customer Revenues.
Support, and multi-channel marketing resources.
Free Clubs can access some of these tools to "Free" Fan Clubs can upgrade to paid-level
independently manage their programs. services, costs will be deducted from other
artist royalty streams (VIP,Touring,lVierch).
TALKING POINT: Using Ticketrnaster data, we separate ourselves from all other competitors in the space. We'll work
with internal data partners to build an unparalleled, multi-dimensional view of an artist's high affinity fan base.

#:59807

#:59808
2013 VIP Market: $36M/$88M gross revenue in play

$36M+ VIP market opportunity for TM/LN ground (ctrl)
Future Beat
SLO, VIP Nation & AEG account for $52M+ Artist Ar uta
/
0% 10% 20% SO% 40% 80% 10% 80% 80% 100%
#SLO im CID Entertainment RAE°

* VIP Nation InArtist Arena a Ground Cil
IN Future Beat • On The List Presents Adventures in Wonderland (Golden Ticket)
N Spark Art *Music One Live so. PAID Inc.
Live Nation/LN To g NDre.amer Media Music City Networks
* PreKindle
Major Fan Club providers compete in the lucrative VIP space making up the long tail
Nite;sLi,.)'.8, IsiatienL arl:it-break:Iowa at. appendii.VP Na on number doesnoi account fOr• Other dam told oftplettorrnaarlier rninnyee
11 of these partners have also dabbled in the FC business

14 total partners (not including SLONIPN)
NOTE: Basically want to show the market opportunity beyond those (those meaning VIPN & SLO?). Will be a little
redundant to the slide showing fan club companies and their VIP sales but we can harmonize at a later stage.

#:59809

#:59810
Streamlined Artist Services infrastructure by 2015
2013 2015
Fan Clubs / SF
Platform Intrastar "Mission" Inatior
Fan
Engagement
Ticketmarler Ticketmaster
Transaction
(Prosale/VIP lix)
Ticketmaster
Will also benefit VIP business
Turn Tickets Today box to Yellow

#:59811
2013 Market for presale tickets

TM venue On Platform TM venue Off
tickets (protected) (0 Platform tickets 04 Non-TM venue tickets,,
PRESALE
r TM Artist Services 605,764
1 Ticketstoday 2,520 381,291 163,410
ONLY
.crowdwurge 2,992 165,0Co 110,000
Presale Total 611,276 546,291 273,410
r Artist Arena 163,672 52,642 54,079

SparlcArt 134,983 92,251 56,809
Live Nation (FC) 74,760 18,690
ground (ctrl) 67,459 112,658 45,029
Music One Live 8,600 2,150
FAN BubbleUp 81,552 20,388
CLUB Music City Networks 51,956 12,989
TurnUp Group 46,514 11,629
Official Community 27,530 6,883
Top Spin 3,717 929
Other 6,851 55,367 15,555
MiM
liiliTetal 449,474 524,187 245,128
GRAND TOTAL 1,060,750 1,070,478 518,538
Make notes on slide - w/ assumptions

Crowdsurge based on estimates
TicketsToday based on actuals
Assuming 20% of total tickets are sold at non-TM venues.
Highlight crowdsurge off plat number

And the FC total number
On platform numbers sourced from "protected and non" on master spreadsheet. Input "protected" tickets, not total. (from
GS)
Slide 4 (I know it's in progress so you may already be addressing some of this)
- let me know if you need an intro to Stephen Mead for crowdsurge info
- can we go deeper than the top 4 FC providers?
- Is there overlap between the above and the below charts? I want them to add up - i.e. the first cell - TMAS on
platform should not include the fan club numbers below
total number of tix being sold in the presale marketplace, how much is in our control vs how much is still out there for
capture

#:59812
Wants by artist or by company number of tickets sold by year (on TM and off TM)
From the google doc the SF team has - need to calculate/estimate
Ticketstoday - 500K - see spreadsheet
TMAS - on platform # tickets

- # of tickets off platform (lost tickets potential)

#:59813
2012 Market for presale tickets

.1M vefiue on Nor-TtA
-Platf3rm (11,:.-.Kc#7; TM venue, Off Off olotfeprrn
prcit.Qc ed.i; Pi alirta:tickets cke t5
?RESALE ONLY TM Artist Services 425,866
Ticketstoday 3,776 389,052 166,736
Crowdsurge 75,000 75,000
Presa)e Oniy TOTAL 429,642 464,052 24.1,736
FAN CLUBS Live Nation (FC) 33,379 33,345

Artist Arena 30,455 85,366 53,955
SparkArt 125,831 7,753 33,396
ground (ctrl) 45,300 176,222 55,381
Music One Live 27,601 6,900
Music City Networks 50,405 4,001 41,102
BubbleUp 26,873 6,718
Official Community 43,928 10,982
Top Spin 20,287 5,072
TurnUp Group 18,212 4,553
Other 1! ,174 218,077 54,813
Fan Club TOTAL 514,145 710,719 306,216
GRAND TOTAL I I 943,787 1,174,771 547,952
Move to back up
On platform numbers sourced from "protected and non" on master spreadsheet. Input "protected" tickets, not total. (from
GS)
Slide 4 (I know it's in progress so you may already be addressing some of this)
- let me know if you need an intro to Stephen Mead for crowdsurge info
- can we go deeper than the top 4 FC providers?
- Is there overlap between the above and the below charts? I want them to add up - i.e. the first cell - TMAS on
platform should not include the fan club numbers below
total number of fix being sold in the presale marketplace, how much is in our control vs how much is still out there for
capture
Wants by artist or by company number of tickets sold by year (on TM and off TM)
From the google doc the SF team has - need to calculate/estimate
Ticketstoday - 500K - see spreadsheet
TMAS - on platform # tickets

- # of tickets off platform (lost tickets potential)

#:59814

#:59815
Current Fan Club Roster / Economics

Competitive Market with no Competitive Advantage yields Low Margins
• Even with loaded costs, U2's 50/50 Net Profit share drives Fan Club group Contribution Margin at 21%
• Our competitors offset marketing and development costs w/ revenues from presale ticket fees and VIP
packages - not as dependent on Pan Club revenues as a means for cost recovery.
Presale Tickets
MeMbers Profits: to Sold
In-CPCIe
Ticketroaster TicketsToday
Kenny Chesney 40,000 $1,000,000 35% $310,000 80,000
Toby Keith 5,000 $150,000 35% $32,000 6,000
Tim McGraw 12,000 $250,000 $4/per 45,000 30,000
Trans-Siberian Orch N/A N/A N/A N/A 80,000
Maroon 5 12,000 $660,000 12.5% $53,000 77,000
Sting 5,000 $220,000 45% $51,000 11,000
Bob Seger 15,000 $450,000 15% $45,000 21,000
SUBTOTAL' 88,000 $ 2430,000 $ $36,000 109,000 196,000
All Rights Artists (ARA)

U2 120,000 $5,800,000 50% $1,392,000 120,000
Madonna 80,000 $1,850,000 50% $666,000 84,000
NiCkelback 16,040 $420,000 :50% :1126,000 28,000
Ail SUBTOTAL 216,000 $8, 070 000 $2,184,000 232,000
RAN.P:M! .. 0 000 1 00 ?20 t00341000'`

NOTE: Par.. ~ac s Fn nrn1 "F resale sent.
•only. Eke P..0 DC, g clubs suc".,.1 88 Et***;
GINSBURG: Change green to $ (not %)
Clean up; add our margin, rev share, etc.; separate out U2

#:59816
Fan Club Market Opportunity Our 25 Targets

Est. Subscription Presa le Tickets Ticket Revenue
Artist
Total Opportunity Members Revenue (TM) ($4/ticket)
• $16.5M+ Taylor Swift 50,000 932,000,000 90,000 $380,000
Coldplay 30,000 $1,200,000 90,000 $360,000
subscription revenue
Glenn Beck 20,000 $500,000 80,000 $240,000
• $2.4M + Garth Brooks 20,000 $800,000 80,000 $240,000
ticket revenue Lady Gaga 20,000 $700,000 80,000 $240,000
Rihanna 18,000 $720,000 54,000 $216,000
Take That 15,006 5600 000 45,000 $180,000
Arlene Grande 12,000 $420,000 36,000 $144,000
Florida Georgia Line l 0;000 $250,000 30,000 $120,000
Lorde 10,000 $350,000 30,000 $120,000
Bruno Mars . . • 10,000 $350,000 30,900 $120,000
Alicia Keys 8,000 $280,000 24,000 $96,000
Adele 8,000 $320,000 24,000 $96,000
Black Keys 8,000 $320,000 24,000 $96,000
TOTAL $8,810,000 327,000* $1,308,000*
- Bon jovi 50,000 $2,000,000 90,000 $360,000

Justin Beiber 60,000 S2,000,000 80,000 $240,000
Luke Bryan 20,000 $500,000 60,000 $240,000
Carrie Underwood 20,000 $500,000 60,000 $240,000
Jason Aldean 16,000 $450,000 46,000 $180,000
Zac Brown Band 16,000 $600,000 45,000 $180,000
Tom Petty 16,000 $600,000 48,000 $180,000
Keith Urban 10,000 $300,000 30,000 $120,000
Lady Antebellum 10,000 $300,000 30,000 5120,000
Eric Church 10,000 $300,000 30,000 5120,000
" Rascal Flatts 10,000 $350,000 30,000 $120,000
TotaL S7,900,000 285,000* $1,140,000*
'Ticket count Ucktit Novenae amounted fat' in'toltali Tonal ftliPlat5 new PrOnine irkats &revenue only
Attistsm blue keep presaletiCKetSertbalitOrrtt
REMOVED:
Rolling Stones
Springsteen
Beyonce
Bieber, Swift, Bon Jovi presale ticket estimate brought down based on `actuals' from AS Pipeline
Updated to provide realistic list of the top targets - nothing is out of reach per discussion w/ Matt/Arman - no need for 2nd
slide.

#:59817
Fan Club Competitors all sell VIP
2013/2012 Avg. 0 Estimated FC 2013-2012 Avg.

Tint Club/VIP:Provider 2013-2012 Avg.
Plat Prosaic, Membership Off Plat Presale
VIP Revenue
Tickets Revenue Ticket Revenue
Artist Arena 147,064 $4,321,250 $207,012 $5,094,402
SparkArt 130,407 $3,608,180 $150,006 $473,391
Ground (ctrl) 56,380 $4,016,390 $433,320 $2,131,279
Music City Networks 25,201 $2,163,590 $248,936 $9,353
Music One Live 18,101 $362,010 N/A $849,490
*Club providers compete in the lucrative VIP space and:make most of their
revenue there
FC Mertt,t0OP nue: Estimat*d *01 Osumpti cid that average Mem berrhip is $40 /year_
Off platform presale ticket revenue:Estimated with assumption that iStoyid6r ei collect $3/ticket sold into
(Chart showing companies with fan club tickets, est FC ticketing fees and membership margin and VIP $)
take tickets divide by 2 = # of FC members. FC members pay around $30 - $40 per year. New column for est. off platform
ticket revenue (@ $3/ticket in fees collected?).
Look at the competing companies —
NOTES:
Avg. Presale tickets based on tickets protected. Ranked by # of tickets protected
AEG and LN Touring "presale" tickets removed as not true fan club providers
Want to show ticking on platform, what is off platform and VIP

Top 10 companies - FC rev vs VIP rev by company/artist

#:59818
SLO &VIP Nation 2013 - Ave Sell through < 80%

SLO - 2013
Cher SLOOngoing 12,000 10,259 $3,424,193 $441,721 85%

rake SLOOngoing 8,000 5,826 $1,937,739 $249,988 73%
!Lady Gaga - 2014 SW Ongoing 15,000 11,829 $3,812,068 $475,598 79%
(Paul Simon & Sting SLOOngoing 3,200 2,429 $1,376,344 $177,548 76%
Ix-Barry Manilow SLOOngoing 744 $184,941 $23,857 N/A
pc-PINK Ongoing 12,904 64,468,352 $578,417 N/A
!Allman Brothers SLO Completed 3,000 2,755 $815,676 $105,222 ' 92%
illboard Music AwardsSLO Completed 100 100 $60,000 $7,740 100%
ob Dylan SLO 1 Completed 3,000 2,335 I $470,903 $60,746 78%
Graham Nash 51,0 Completed 100 34 $5,335 $688 34%
ohn Legend SLO j Completed 3,600 1,624 $428,906 $55,329 45%
!josh Groben SLO Completed 2,500 2,216 I $853,203 $84,263 89%
Kaskade SLO Completed 600 439 I $156,079 $20,134 73%
Lady Gaga - Roseland SLO Completed 2,500 2,243 $671,839 $86,667 90%
Lionel Richie SLO I Completed 2,400 1,983 $707,163 $90,708 83%
Paul McCartney SLO Completed 5,000 4,841 1 $3,906,847 $451,614 I 93%
Santana SLO Completed 110 104 $28,300 $3,651 95%
Snoop Doqg SLO I Completed 50 13 $4,520 $583 26%
e Rollin• Stones SLO Com.leted 7 500 7 954 $9 825 890 $1 034,074 106%
pc-Crosby, Stills and Nash
SLO Completed 450 $90,617 $11,690 N/A
bc-Jackson Browne SLO Completed 364 $66,512 $8,580 N/A
Ic-Lad G a SLO Com.leted 0 $0 0 N/A
TOTAL 21,246 $33,091,422 $3,966,800 77%
VIP Nation - 2013 onl on • latform tours
Arcade Fire VIP Nation Ongoing 6,000 2,569 $646,787 683,436 43%
II Divo VIP Nation Ongoing 3,000 1,755 6638,365 $82,349 59%
Kings of Leon VIP Nation Ongoing I 3,000 2,571 $741,180 $95,612 86%
• Miley Cyrus VIP Nation Ongoing 10,000 8,649 $2,826,649 $364,638 86%
'One Direction VIP Nation Ongoing 15,000 13,667 $3,885,365 $501,212 81%
„Robin Thicke VIP Nation Ongoing 150 72 $25,033 $3,229 48%
Selena Gomez VIP Nation Ongoing 250 191 $63,321 $8,168 76%
The Sing-Off VIP Nation Ongoing ' 1,200 620 $85,905 $11,082 52%
TOTAL 30,094 $8,912,605 $1,149,226 68%
:.81.01014d 5eeeit st rho ir oal t36, Os or,1104,W far sale at Etertni altar Irri-on Tory inne1n tin yTYdAge thro tigninni ation agcle
""""', Ileiii:3i.e047eakeies nirtna in prlor .ie:santinien over in 2,313 • • •

#:59819

#:59820
Ticketmaster's Artist Services Offerings
Key Players &

Strategy Offer 2013 Clients Competitors
n Standalone Presale • Presale services for artists with

or without Fan Clubs
35 artists - paid Fan
Club (i)
• Crowdsurge
• Ticketstoday
Ticketing
• Ability to bundle merch, music
and FC memberships with 65 artists - no Fan Club
presale tickets (ti
• Ability to sell up to 100% of 10+ Fan Club
inventory companies
• Operation of paid Fan Club

O Paid Fan Club with • Manage content, community • 13 artists Artist Arena, Sparkart,
Presale Ticketing and presale ticketing Ground Control,
• Provide tech platform, website MusicOne Live,
and FC service support IdeaDen, Official
Community
Identify, engage and • N/A • N/A

O (PROPOSED) •
communicate with top fans
Advanced Fan • Support website + CRM +
Engagement Features ESP + Database
+ TM Data + Free Tier • Can be used with a free
+ Presale Ticketing paid Fan Chib
Currently only using sample set of Top 100 2013 TMAS tours to get the breakdown of FC vs no FC.
12/13 Combo - Top 100 Artists the breakdown is FC = 41, No FC = 59
Fan Club companies:

Ground (ctrl)
Official Community
MCN
TopSpin
Artist Arena
TumUp Group
SparkArt
BubbleUp
music one live
IdeaDen
PAID Inc
PreKindle (??)
Current client list w/ Presale ticketing - MT + LN = 13

AC/DC
Bob Seger
Madonna

#:59821
Mariah Carey
Maroon 5
Nickelback
Slayer
Sting
U2
Kenny Chesney
Tim McGraw
Toby Keith
Trans-Siberian Orchestra
Challenges
- Competition ramping up in the space
- Losing service fee dollars, tickets going off system
- Can't compete in technology/software area
- Lack of inter company alignment

#:59822
Crowdsurge Platform: White Label Ticket Pages
Artist Website CS Ticketing Page
• Artist's 1JRL
• No TM footer
• Consistent look & feel

#:59823
TM Artist-Branded Ticketing Registration pages via CANDY (A)
Pickets
tivik istt's.111401/3
t vIrW
VG Theruhat
**4
O6
OLGA/GINS — can we get a better screenshot?

#:59824
TM Artist-Branded Ticketing Registration pages via CANDY (B)
raworoggr
...?•Ws:),.
:,t1f, ,
emP4541114: OW. W04.4efrWel, eatftSr,NrAl
tfii•Zwt W.ui ctione

. itr4Mits4141,,gm 1",,.tst,3
first mane
Terms Ind CANUthintr,

a etle a We,,*inr wavy, aq is
,,roxt.os
OLGA/GINS — can we get a better screenshot?

#:59825
TMAS Artist-Branded Web Pages on TM Platform
VIP PAEBACES AVAILABLE

NORTH TOUR
qoavoNivre lailliMiavamt Ws V
110at: 4.14:410 yogrernmAnotttelmt.....v...
;WA f 44e :V 11,1 V:v3V PIA fx....0!. 1.1m4 61./.atilt "or aidattolge)st
amen: v4...
01,4 0. 1.Iveavvvvvl Be es
ItroOtauf !ma,.
5*.ret, fur 115futis n.ose batVie•P 4 exanoove VIP pa.1 - ages!

;of f.N.4.2 se awl. cnio4r.so ear,. 44,iota,
,:aost srY)....aosiv* pawn, ',mown ;VAAL vP
Kr.$ 'OP ?:Kin.* WI".. wed*/ desvatti ibi.conti itta
r..,:41.1M111 snow: S. pm:r 0.mbbso) aai
DOW*.
Set,,Itosatfix: Strati

#:59826
Top 100 NA Tours in 2013/2012 - Fan Club Activity
Top 100 Artists

2013/2012 Fan Club Provider Breakdown
7 of 64 12
10
had Fan Clubs
in the past y ... -`•,- ..' . .
No Fan
Fan Clubs will always be core priority for Country, Pop and Legacy Rock artists
•
Data includes To:Ipiti.4iftistior.1011/201.3 ivite tickets en Tti ;platform — does not incittcleartisu. who have t Worked #01
. ,4 o .pressleoffe
CURRENT: Data pulled from TM top 100 artists for 2013/2012 — combined. Includes artists that keep tickets on platform
and those who pull tickets
Background:
Previous iterations of this slide used Pollstar data - Top 50 — which have paid FC's and which artists don't have paid FCs
anymore

#:59827
Fan Clubs sell VIP: Kenny Chesney 2013 Case Study

• Long standing relationship (10+ years) with Chesney's fan community
• High affinity fans learned that Chesney's Fan Club offers first access to premium experiences
1.3 :HIGHLIGHT,.
• Paid subscriptions more than doubled during active touring period
• 15,000 39,000+ subscribers
• $375,000 $975,000+ membership fees
• Email list increased +27% to over 200,000 subscribers
20% of VIP Packages sold were to Kenny Chesney Fan Club members
• Fan Club VIP packages sold out in 5 days
• Nearly 50% ($309,981) of VIP revenue sold
Nearly 50% of of VIP Revenue ($309,981)

Long standing relationship (10+ years) with Chesney's fan community
High affinity fans learned that Chesney's Fan Club offers first access to premium experiences
Premium concert experiences that include exclusive travel packages, premium seat locations and highly sought-after
"Sandbar" field tickets.

#:59828
Artist Ticketing: Competitive Share

Tour Tickets
( Pre-sale Market Share Competitor Share of Pre-sale
Rank (on TM system) (for Top 50 Tours)
MT Competitor None
Ten Club
Official Community
Turstip Group
Music City Networks
Bubbleatp
Top 1-10 Crowdssrge
Top SO 2.5M
TM / MT
22%
All Tours 10M 45%
While LN services 72% of the top 50 tours, there are an additional 6M tickets
available to serve with artist ticketing
•brood ea10te TM titaWl3 sold bar 20 13.29JA
Asked Todd Phillips if they have backup for this slide

#:59829
Artist Services: Current State

2014 Budgeted AOI
Fan
Engagement
Merch
Ticketmas
ter
Reporting &
Fan Data
80% of the profits are in Artist Ticketing

#:59830
Artist Ticketing: To win, TM must provide basic fan

engagement tools, better reporting and fan data
Description Cost
Fan Clubs ► Consolidate fan engagement

Fan and invest in SF platform $0.4M
Artist Websites (3 months)
Engagement Pre-sale Alierosttes
► Decoupling fan engagement

solutions and offering fan data
allows us to push TM.com for
Ticketing .5 transactions $O
► Merch can be bundled with

L ticket with or without
Musictoday
► Consolidating transactions onto

TM allows us to leverage
$0.5M
Jetson Reporting (6 months dev
Reporting existing TM reporting portal
on Jetson)
► Provide fan data

#:59831
Artist Ticketing: SF Artist Website platform enhancements

Current Platform Fan Engagement Competitive
Capabilities Enhancements Platform
* Create and host ticketing ► Overhaul Content ► Competitive platform tha

micro sites, artist websites, Management System user facilitates artist-to-fan
and fan clubs interface presales at scale
* User registration with I Integrate social data into 10- Power Ticket master
tiered access for dynamic dashboard metrics Artist Services offering
messaging, display media, and augment the value
and content O. Implement scalahtlity for proposition of keeping
turnkey program creation artist tickets on the TM
!I* Single sign-on with and speed to market system
Facebook, artist e-
commerce store, and artist IP, Enhance pre-sale lottery I* Build long-term value for I
community capabilities through use of artists through revenue
data / analytics to rater out growth and data insights
111. Ability to distribute brokers
tickets and access codes Ito Work with all Live Nation
via lotteries 10- Deploy Architecture for stakeholders to increase
future enhancements sale of artist-branded
* Content management of around fan intelligence and products and services
news, blogs, music, video, deeper engagement through ate artist-branded
discography, and contests channels

#:59832
Artist Ticketing: Investment will lead to AOI growth with

an IRR of 174%
All units in M 2013 2014 2015 2016 2017
Tickets (baseline) 2.4 2.5 2.4 2.3 2.2
Incremental Tickets 0.1 0.3 0.5 0.8
Total Tickets 2.4 2.6 2.7 2.8 3.0
Incremental Costs ($0.04) ($0.1) ($0.2) ($0.2)
Total A01 $5.3 $5.0 $5.3 $5.8 $6.3
IRR 174%

#:59833
Current Functionality
Competitive Space (1
/) Under Development
7e- ticketmaster:'\ + Limited Functionality
Key Features Otcketstoday CReNDSURGE ground(ctrl)

Artist Allocation 100% 10%-50% 8% 8% 8%
80MM Users Database
Reserved Seating Capabilities
Client Tools (Reporting, Data) (V)

Fan Engagement /Ancillary
Services )
Branding /White Label
Mobile Purchase (I)

Paperless / Digital Transfer
Fee Flexibility
Merch/Digitial Bundling
Single Use Promotion Codes
Immediate Refunds
Lottery / Auctions
U2 DMB Paul McCartney Boyz II Men Bon Jovi
Madonna Phish Arcade Fire Big Time Rush Janet Jackson
Top Clients Keith Urban Kenny Chesney The Lumineers America's Most The Killers
\\:
J:istin Bieber
Jason Aldean
TSO
Zac Brown Ba/
Wanted Festival
Guns N' Roses
ticketmaster 48

#:59834
Artist Ticketing/Fan Club - Gap Analysis

cgga; On?............ CRMWDSURGE ground(ctrl) sixv•kc...10.
Intangibles
Artist Allocation 100% 10%-50% 8% 8% 8% 8%
80MM Users Database
• •
•
Fan Data
0 3I
Lottery/Auctions
• • •
Product
Paperless / Digital Transfer • 0I
•
0 0 0
Merch I Digital Bundling
Client Tools / Reporting •

•
11
•
Vr.,1
'40
•
• • •
Reserved Seating
• o o
Fee Flexibility
o • • • • •
Mobile Responsive
• 0I ao 3 o o
Fan Club Features
Microsites
1 z1 • •
Dynamic Flexible Design
O Gil 1 S a • •
Promotion Code Distribution
• 1 • •
Fan Engagement/Social Media O 1 • • •
tkketmasters
8 Current Functionality
Under Development
C, Limited Functionality
49
HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY TM00106921

#:59835
rowdsurge Checkout/Basket
S. Sal."14.°' '<WO*" CS14,DD
. •
onkiciiiiiapomeiore • . • .. Conway blin..Ret
Your ••r tw..1•0 J1'.c••5'is4. Ld State..
willviaqvA Oluit,
SCR Ork,,C01100'VIM Oaf 121.00
ticketmaster. 53

#:59836
Crowdsurge Artist Platform: Home Page
CRMWDSURGE
TOURS E\c'ENTS MER.OH DATA t-gE:FATCH STORES &VAL aCgakiNG.$
Tours Mats Murgs
Ali Tours
Feist- North American Tour 2011
Foist -2011 UK & European Tour
.?)6,14 A:: :Ves: NSW-Ma
ticketmaster.

#:59837
Crowdsurge Artist Platform: View by Show (B)

Hansard cfl
34434)
Awn* Awn Vines Dwane
Off 3als I Contact Vanua
• Gann Siam nano a BM

XPI ilataxia !ssv) ,zn9 • Dispusilkm Remet Cod 22.12k)
VP,
asemk 1.2 Net 21):44 ki44 2212

• avnkAmGG ia petr2:L444 2
4
xd Sun 6 )
Zan usav tee OGe ot,L,14 14p .44 at In.oat, W040440 Your manes 1144.44c a range 44M the ,one select,
ticketmaster

#:59838
Crowdsurge Artist Platform: Social Integration
TOURS EVENTS STORES DATA SOCIAL mgcars Emoggicii.
Social Dastiegarz
DRsht>oerd
........
facebwk
Pig StilnithIlt2 NCR
Otc4tV.: .1".0
tkketmaster.

#:59839
Fan Engagement Platform: Future Evolution
mobile
Loyalty
Merch (e-commerce
Merch (in-venue)
Sponsorships

#:59840
Produced in Native Format

#:59841
•„ _. A B
1
2 5%
3 4%
4 3%
5 3%
6 2%
7 1%
8 1%
Sheen Page 1 of 1 002.2_2014.06.17_TM00106927

Songkick vs. Ticketmaster - Exhibit 7

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Case 2:15-cv-09814-DSF-AGR Document 470-7 Filed 10/16/17 Page 1 of 61 Page ID

REDACTED VERSION NOT AVAILABLE

Ticketmaster Artist Services Strategy

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106870

Overview and Strategy

0Presale Ticketing: Beating Crowdsurge

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106871

Artist Services Landscape (2013) and Opportunities

TM Artist Services AOI Opportunity

LN/MT Fan Club 75 80* $5.6M $4.9M

0 VIP Tickets Sell more VIP for

* FC subscription revenue from Matt 950K + 4.7M = 5.6M

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106872

Presale Ticketing: Beating Crowdsurge

Key Areas of Opportunity

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106873

an Clubs: Winning Strategy

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106874

VIP and Fan Clubs: Joint Attack

Mug: 110 Paid clubs: Full customization & support

Top Fan Club providers make

SLO — Managed 22 artists VIP in 2013

5 artist Fan Clubs w/ SF & VIP w/ SLONIPN:

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106875

New TM Artist Services Suite

1m360 Artist Tool Yes Yes Yes Yes

Yes Yes Yes

Anonymous Ticket Data Yes Yes Yes

No, templates Yes Yes

Costs Deducted From Am Club

One expanded/unified account management team selling all products

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106876

TM Fan data: Provide list of email addresses of

TM360 Artist tool: show real time ticket sales for

TM Data: Input anonymized Ticketmaster data

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106877

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106878

Understanding and combating the Crowdsurge threat

TICKET THREAT BUSINESS MODEL THREAT WAYS TO COMBAT

e challenges to develop competitive al:Want

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106879

Crowdsurge Platform: Sales Reporting Tool (A

- NuTh Arn.elis:arl Tout nil

/Si Mid/ 114 .it

Se • :SLY use •S Let

HIGHLY CONFIDENTIAL - ATTORNEYS EYES ONLY TM00106880

Crowdsurge Platform: Sales Reporting Tool (B)

Glen Hansard Tickets: 34041

Ticket deseriplion Fats Wu* Sold Allocated

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106881

TM New Reporting Tool for Artists: TM360 Artist Mobile App

o- Real time ticket counts for

Tne1 !Mb We ► Restricted view — not

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106882

Crowdsurge Platform: Data Export

TOURS EVENTS MERCH DATA USPATI;ii STORE$ 64.1CAINCiS

Data nient Oinpusinin

ACIRCA 3.14bDA% in:: . .. AMY

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106883

HIGHLY CONFIDENTIAL - ATTORNEYS' EYES ONLY TM00106884

2 Phases of Fan Club Strategy

Consolidation and upgrade:

Timeframe: Beta by early July

3-Pronged winning strategy: