Mondelez Oreo Relatorio-Trimestral Q1 20160430v04-1

Cliente: Oreo
Período Analisado: 05/01 a 30/03/2016

Campanha: Look a Like Q1
Plataforma: Facebook, Twitter e Youtube - Reamp
Overview
Investimento View
Consumido do planejado: Consumido do planejado:
92%
Planejado Realizado Planejado
R$ 684,852.47 R$ 631,078.91 1,411,211
Tempo da Campanha CPView

Consumido do planejado:
1 Planejado
0 R$ 0.21
0 Resultado:
%
Consideração
- Análises
- A estratégia de uso de vídeos no Twitter,
Youtube e Facebbok gerou efeito muito positiv
com 21MM de views em três meses a um
CPV médio de apenas R$ 0,02;
- Facebook entregou mais de 12MM de
views em Look a Like (57% do total) com CPV
de apenas
R$ 0,01, o que rentabilizou significativamente
média geral do trimestre.
92% 8%
Look a Like
Investimento Visualizações
9
8
%
R$ 149,600.00 R$ 149,598.44 1,411,211
CPV
Planejado
R$ 0.21
Plan vs. Real:
Always On
Investimento Engajamento

R$ 187,751.81 R$ 182,346.78 666,772
CPE
Planejado
R$ 0.58
Plan vs. Real:
Receitas
Investimento Engajamento

R$ 46,200.00 R$ 17,381.41 236,667
CPE
Planejado
R$ 1.13
Plan vs. Real:
Institucional
Investimento Cliques
9
90% 5
%
R$ 151,007.40 R$ 136,201.50 19,808
CPC
Impressões Planejado
Consumido do planejado: R$ 7.62
Plan vs. Real:
53
%
CTR
### ### 0.06%
CPM relação em p.p.:
Planejado Realizado
R$ 4.24 R$ 7.24
Resultado: 71%
Legenda
Bom
Atenção
Ajustar
Engajamento
lanejado: Consumido do planejado: 7
149 4
6% 2
%
Realizado Planejado Realizado
21,111,184 2,314,650 17,169,893
CPE
Realizado Planejado Realizado
R$ 0.02 R$ 0.23 R$ 0.03
-89% Plan vs. Real: -87.5%
Análises
so de vídeos no Twitter, - A atratividade do conteúdo nãofoi boa apenas
k gerou efeito muito positivo nos views dos vídeos, de forma geral tivemos
ws em três meses a um resultados surpreendentes em engajamento,
enas R$ 0,02; com CPE muito mais rentável do que o
gou mais de 12MM de previsto;
ke (57% do total) com CPV - O Facebook também foi o principal veículo
nesta métrica, com CPE a 1% do que era
abilizou significativamente a esperado;
mestre. - Twitter não teve a performance esperada e
terá ajuste nas segmentações para as
próximas campanhas.
lanejado: 1
4 Análises
9 - Além do volume significativo de views no
6
Facebook, a retenção até o final também
%
foi boa, com Taxa de 13% de views completos
Realizado em relação aos iniciados, 3p.p. acima da média
15,380,111 para filmes de 30seg;
- Porém o grande destaque em retenção foi o
Youtube com 28% de views completos em
Realizado relação aos iniciados, 15,3p.p. acima da
média do trimestre, e 13p.p. acima da média
do veículos, mostrando aceitação do vídeo
para as sgmentações utilizadas.
em relação aos iniciados, 3p.p. acima da média
para filmes de 30seg;
- Porém o grande destaque em retenção foi o
Youtube com 28% de views completos em
relação aos iniciados, 15,3p.p. acima da
R$ 0.02 média do trimestre, e 13p.p. acima da média
do veículos, mostrando aceitação do vídeo
-91.0% para as sgmentações utilizadas.
lanejado:
Análises
- Em Always On também tivemos uso de filmes,
ao contrário do que era inicialmente previsto;
Realizado - Para esta campanha o destaque foi o Twitter,
4,763,032 com CPV de R$ 0,02 vs. R$ 0,04 do
Facebook;
- No total foram 5,7MM de views realizados
na campanha;
Realizado
- A retenção até o final dos filmes ficaram em
R$ 0.07
média 3p.p. abaixo de LookALike, de 11% para
-87.8% 14%, possívelmente pelo secundagem.
lanejado:
Análises
- Tivemos apenas 2 posts de Instagram entre
março e abril, por isso a grande diferença no
Realizado planejado x realizado.
64,213
Realizado
R$ 3.20
182.6%
lanejado:
9
Análises
5 - Por conta do atraso na entrada de algumas
% veiculações, não foi possível consumir o
Realizado investimento plenejado em display;
- A veicução entregue apresentou boa
18,752
entrega em volume de cliques, assim
percebemos potencial de entrega nas próximas
campanhas.
veiculações, não foi possível consumir o
investimento plenejado em display;
- A veicução entregue apresentou boa
entrega em volume de cliques, assim
percebemos potencial de entrega nas próximas
campanhas.
Realizado
R$ 7.26
-4.7%
Realizado
0.10%
0,04
Investimento Total
Real R$ 191,397.40
Performance por Post
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
24/02_Look a Like - Pais [Interesses] - Mobile
24/02_Look a Like - Pa i s [Interes s es ] - Mobil e 24/02_Look a Li ke - Pai s [Da dos Dem
Desempenho por post

Data de Data de
Post
Ativação Término
2/24/2016 3/31/2016
24/02_Look a Like -
Pais [Dados
24/02_Look a Like - Demograficos] -
Oreo - Desktop Mobile 24/02_Look a Like - Pais
24/02_Look
[Interesses]
a Like
- Desktop
- Oreo
24/02_Look
- Mobile a Like - Pais [Dados
2/24/2016
2/24/2016
2/24/2016
2/24/2016
2/24/2016
3/31/2016
3/31/2016
3/31/2016
3/31/2016
3/31/2016
24/02_Look a Like -
Oreo - Desktop
2/24/2016
3/31/2016
Alcance Impressões Engajamentos no Post
9,522,915 94,619,220 15,203,867
24/02_Look a Li ke - Pa i s [Da dos Demograficos ] - Mobi l e 24/02_Look a Like - Oreo - Mobil e
Tipo Investimento Alcance Impressões
Video - Post
R$ 41,799.68 9,062,462 35,651,254
Mobile
Video - Post
R$ 41,798.97 3,417,783 15,439,704
Mobile
Video - Post
R$ 41,799.88 2,125,419 16,104,729
Mobile
Video - Post
R$ 8,249.98 2,248,256 6,589,160
Desktop
Video - Post
R$ 41,798.97 3,471,783 15,439,704
Mobile
Video - Post
R$ 8,249.93 892,463 2,507,417
Desktop
Video - Post
R$ 7,700.00 657,144 2,887,252
Desktop
Taxa de Engajamento Frequência
159.66% 9.94
- Oreo - Mobi le Enga ja

24/02_Look a mentos
Like - Paino Post
s [Interess es ] Investimento
- Des ktop
24/02_Look a Li ke - Pa is [Da dos Demogr
Engajamentos no Taxa de
Curtidas Comentários
Post Engajamento
5,486,608 60.54% 0 0
2,890,749 84.58% 0 0
2,006,383 94.40% 0 0
1,070,929 47.63% 0 0
2,890,749 83.26% 0 0
467,611 52.40% 0 0
390,838 59.48% 0 0
CPC CPM
R$ 0.10 R$ 2.02
4/02_Look a Li ke - Pa is [Da dos Demograficos ] - Mobi l e 24/02_Look a Li ke - Oreo - Desktop 2
Visualizações
Compartilhamentos Cliques Únicos Website Clique
de Imagem
0 508,849 0 25
0 129,336 0 13
0 211,587 0 10
0 13,042 0 969
0 129,336 0 13
0 1,696 0 159
0 12,366 0 406
Cliques Únicos CPE Curtidas
410,251 R$ 0.01 0
Learning
XXXXXXXXXXXXXXXXXXX
R$45,000.00
XXXXXX.
R$40,000.00
XXXXXXXXXXXXXXXXXXX
R$35,000.00
XXXXXX.
R$30,000.00
R$25,000.00 XXXXXXXXXXXXXXXXXXX
R$20,000.00 XXXXXX.
R$15,000.00
XXXXXXXXXXXXXXXXXXX
R$10,000.00
XXXXXX.
R$5,000.00
R$0.00
24/02_Look a Li ke - Oreo - Des ktop
Visualizações Visualizações de
Visualizações de Vídeo Visualizações de Vídeo 75%
de Vídeo 25% Vídeo 50%
5,460,699 2,494,497 1,788,318 1,550,464

2,882,929 1,138,921 655,945 477,730
1,964,666 821,425 545,422 459,845
1,065,698 516,996 382,621 333,500
3,349,234 1,138,921 655,945 477,730
466,305 203,836 131,779 101,855

381,994 178,344 124,720 105,772
Comentários Compartilhamentos Website Clique
0 0 0
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Visualizações de
Curtidas na Página Custo por 1.000 Impressões
Vídeo 100%
775,970 17,071 R$ 1.17

265,577 1,873 R$ 2.71
259,307 259,307 R$ 2.60
210,467 2,613 R$ 1.25
265,577 1,873 R$ 2.71
70,944 116 R$ 3.29

73,476 1,985 R$ 2.67
Visualizações de Imagem Visualizações de Vídeo CPE
1,189 15,189,531 R$ 0.08
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
Custo por
Custo por Engajamento no Post Custo por Curtida
comentário
R$ 0.01 - -
R$ 0.01 - -
R$ 0.02 - -
R$ 0.01 - -
R$ 0.01 - -
R$ 0.02 - -
R$ 0.02 - -
CTR %
3.97%
XXX
XXX
XXX
XXX
Custo por Custo por

Custo por Custo por Website
Visuaçozção de Visualização
compartilhamento Clique
Imagem de Vídeo
- - R$ 219,464.32 R$ 0.01
- - R$ 222,365.31 R$ 0.01
- - R$ 200,638.30 R$ 0.02
- - R$ 1,105.19 R$ 0.01
- - R$ 222,365.31 R$ 0.01
- - R$ 2,940.95 R$ 0.02
- - R$ 962.66 R$ 0.02
Custo por
Curtida na
Página
R$ 2.45
R$ 22.32
R$ 0.16
R$ 3.16
R$ 22.32
R$ 71.12
R$ 3.88
Investimento Total
Real R$ 7,705.40
60,000
50,000
40,000
30,000
20,000
10,000
0
24/03_Fra ppucci no_Seg2
Desempenho por post

Data de Data de
Post
Ativação Término
24/03_Frappuccino_Seg2
3/24/2016 3/31/2016
24/03_Flan_Seg3
2/24/2016 2/24/2016
24/03_Torta de Morango_Seg5
2/24/2016 2/24/2016
24/03_Pipoca_Seg4
2/24/2016 2/25/2016
24/03_Wafe_Seg1
2/24/2016 2/24/2016
24/03_Fudge_Seg6
2/24/2016 2/24/2016
2,787,890 3,366,814 55,997
24/03_Fl a n_Seg3 24/03_Torta de Morango_Seg5
Video - Post
R$ 7,700.00 2,785,682 3,362,741
Mobile
Video - Post
R$ 1.84 696 703
Mobile
Video - Post
R$ 1.60 982 994
Mobile
Video - Post
R$ 1.07 778 786
Desktop
Video - Post
R$ 0.90 779 793
Mobile
Video - Post
R$ 0.00 794 797
Desktop
2.01% 1.21
24/03_Torta de Morango_Seg5 Engajamentos no Post Investimento 24/03_Pi poca _Seg4
Post Engajamento
55,987 2.01% 49,569 427

3 0.43% 0 0
3 0.31% 0 0
2 0.26% 0 0
2 0.26% 0 0
0 0.00% 0 0
CPC CPM
R$ 1.08 R$ 2.29
a _Seg4 24/03_Waffle_Seg1
Visualizações
Compartilhamentos Cliques Únicos Link Clicks
de Imagem
0 5,583 5,991 0
0 3 3 0
0 6 3 0
0 3 2 0
0 0 2 0
0 1 0 0
5,599 R$ 0.14 49,569
R$9,000.00
R$8,000.00
R$7,000.00
R$6,000.00
R$5,000.00
R$4,000.00
R$3,000.00
R$2,000.00
R$1,000.00
R$0.00
24/03_Fudge_Seg6
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
427 0 0
Visualizações de
Vídeo 100%
0 0 R$ 2.29
0 0 R$ 2.61
0 0 R$ 1.60
0 0 R$ 1.36
0 0 R$ 1.14
0 0 R$ 0.00
0 0 R$ 2.27
Custo por
comentário
R$ 0.14 R$ 0.16 R$ 18.03

R$ 0.61 - -
R$ 0.53 - -
R$ 0.53 - -
R$ 0.45 - -
- - -
CTR %
0.19%
Custo por Custo por

Imagem de Vídeo
- R$ 1.29 - -
- R$ 0.61 - -
- R$ 0.53 - -
- R$ 0.53 - -
- R$ 0.45 - -
- - - -
Custo por
Curtida na
Página
-
-
-
Investimento
Real R$ 38,392.86
Performance por Tweet
160,000 150,638
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
[Lov] Look a Li ke - Oreo
Desempenho por Tweet

Data de
Tweet Grupo de Anúncio
Ativação
[Lov] Look a Like - Oreo
[Lov] Look a Like - PaisSchin_Pretinho_Básico_"Happy
[Palavras-Chave] [Lov] Look
Hour"_04/03
a Like - Pais[Lov]
[Seguidores]
Look a Like - Oreo
[Lov] Look-a-Like | Oreo

[Lov]
| MAR
Look-a-Like
16 (T755564)
| Oreo
[Lov]
| Fev
Look-a-Like
16 (T755562)
| Oreo
[Lov]
| Fev
Look-a-Like
16 (T755562)
| Oreo
[Lov]
| Fev
Look-a-Like
16 (T755562)
| Oreo | Fev 16
2/19/2016
2/19/2016
2/19/2016
2/19/2016
07/03;2016
[Lov] Look a Like - Pais[Lov]
[Palavras-Chave]
Look a Like - Pais[Lov]
[Palavras-Chave]
Look a Like - Pais [Seguido
[Lov] Look-a-Like | Oreo

[Lov]
| MAR
Look-a-Like
16 (T755564)
| Oreo
[Lov]
- SEG
| MAR
Look-a-Like
2 16 (T755564)
| Oreo
- SEG
| MAR
11
07/03;2016
07/03;2016
07/03;2016
Impressões Cliques Engajamentos com mídia
3,619,004 4,453 14,395
78,069
[Lov] Look a Li ke - Pa i s [Segui dores ]
Data de Término Tipo Investimento Impressões

2/29/2016 Vídeo - Tweet R$ 10,883.00 785,291
2/29/2016 Vídeo - Tweet R$ 10,005.33 412,779
2/29/2016 Vídeo - Tweet R$ 6,172.00 206,874
2/29/2016 Vídeo - Tweet R$ 11,332.53 580,957
3/31/2016 Vídeo - Tweet R$ 10,299.30 117,870

3/31/2016 Vídeo - Tweet R$ 10,299.30 81,342
3/31/2016 Vídeo - Tweet R$ 10,959.30 104,057
3/31/2016 Vídeo - Tweet R$ 10,343.30 113,561

Chamada de ação Retweets
0 363
37,804
Segui dores ] Vi s ual i zações de Vídeo Investimento Schi n_Pretinho_Bá s i co_"Ha ppy Hour"_04/03
Engajamentos Chamada de
Cliques Retweets
com mídia Ação
1,754 5,999 0 118
960 2,701 0 87
457 1,364 0 47
1,282 4,331 0 111
592 974 0 25
361 638 0 24
372 653 0 12
442 895 0 20
Respostas Seguidores
74 100
107,423
37,804
nho_Bá s i co_"Ha ppy Hour"_04/03 [Lov] Look a Li ke - Pai s [Pa l avras -C
Taxa de interação do Visitas ao

Respostas Seguidores
Tweet Site
21 32 1.01% 0
23 35 0.92% 0
13 11 0.91% 0
17 22 0.99% 0
5 11 1.36% 0
4 10 1.27% 0
1 6 1.00% 0
4 12 1.21% 0
Taxa de interação do Tweet Visitas ao Site
0.12% 0
R$12,000.00
R$10,000.00
107,423
R$8,000.00
R$6,000.00
R$4,000.00
R$2,000.00
R$0.00
[Lov] Look a Li ke - Pai s [Pa l avras -Chave]
Eventos
Inicializações de
Compras Personalizado
vídeo
s
0 0 583,479
0 0 168,582
0 0 134,493
0 0 395,229
0 0 118,695
0 0 67,405
0 0 84,694
0 0 98,189
Compras Eventos Personalizados Iniciações de vídeo
0 0 1,281,783
Vídeo 25% Reproduzido Vídeo 50% reproduzido Vídeo 75% reproduzido

110,922 48,349 31,177
61,920 26,624 16,411
29,331 13,142 8,531
83,160 35,776 24,456
24,088 10,907 7,198

17,959 7,857 4,681
21,071 9,132 5,521
22,137 9,934 6,186

Vídeo 25% Reproduzido Vídeo 50% Reproduzido
285,333 123,891
Conclusões do vídeo Visualizações de Vídeo

21,617 150,638
11,294 78,069
6,037 37,804
15,504 107,423
5,261 31,343
3,169 21,496
3,786 24,621
4,369 28,103
Vídeo 75% Reproduzido Conclusões do Vídeo
80,575 54,452
Custo Por Exibição

R$ 0.07
R$ 0.13
R$ 0.16
R$ 0.11
R$ 0.33
R$ 0.48
R$ 0.45
R$ 0.37
Visualizações de Vídeo Custo Por Exibição
373,934 R$ 0.10
Custo Total
Real R$ 100,134.36
Planejado -
Realizado (%) -
Custo x Visualizações
8000
7000
6000
5000
4000
3000
2000
1000
Desempenho por anúncio
Anúncio Grupo de Anúncio Tipo

[Oreo] Look a Like Q1 - True View
Video - GDN
Custo Total Impressões Visualizações
100,134.36 5,172,102 1,406,445
- - - -
- - - -
Taxa de
Custo Total Impressões Visualizações
Visualizações
### 5,172,102 1,406,445 27.19%
Taxa de Visualização Cliques CTR%
27.19% 12,975 0.25%
- - -
- - -
Custo Total Visualizações
Cliques CTR% CPC C.P.M.

12,975 0.25% R$ 7.72 R$ 19.36
CPC C.P.M. CPE
R$ 7.72 R$ 19.36 R$ 10.41
Vídeo reproduzido Vídeo reproduzido

CPE
até 25% até 50%
R$ 10.41 60.60% 43.36%
Vídeo reproduzido até 100% CPV
27.88% R$ 0.07
120000
100000
80000
60000
40000
20000
Vídeo
reproduzido Vídeo reproduzido até 100% CPV
até 75%
38.08% 27.88% R$ 0.07
Investimento Total
Real R$ 152,485.98
Evolução Diária
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0 16 01
6
0 16 0 16 0 16 0 16 01
6
0 16 01
6
/2 / 2 /2 /2 /2 /2 / 2 /2 / 2
29 3 1
2/
2
2/
4
2/
6
2/
8 1 0 12 14 1 6
1/ 1/ 2/ 2/ 2/ 2/
Evolução Mensal
Mês Número do Mês Investmento Alcance
Janeiro 1 R$ 10,000.00 2,619,987

Fevereiro 2 R$ 51,999.66 12,815,401
Março 3 R$ 56,827.76 11,371,987
Evolução Diária
Dia Dia da Semana Investmento Alcance
1/29/2016 Segunda-Feira R$ 10,000.00 2,619,987
2/4/2016 Quinta-Feira R$ 5,999.68 1,839,039
2/5/2016 Sexta-Feira R$ 44.86 63,904
2/6/2016 Domingo R$ 1,011.93 1,196,777
2/7/2016 Segunda-Feira R$ 1,768.94 1,989,074
2/8/2016 Terça-Feira R$ 1,809.24 1,887,209
2/9/2016 Quarta-Feira R$ 1,865.03 1,837,995
2/11/2016 Quinta-Feira R$ 388.93 232,762
2/12/2016 Sexta-Feira R$ 2,195.92 998,876
2/13/2016 Sábado R$ 2,208.40 1,013,996
2/14/2016 Domingo R$ 2,206.75 1,022,952
2/15/2016 Segunda-feira R$ 497.08 851,313
2/16/2016 Terça-Feira R$ 2,147.69 2,014,163
2/17/2016 Quarta-Feira R$ 2,523.72 1,827,733
2/18/2016 Quinta-Feira R$ 1,831.51 1,251,387
2/19/2016 Domingo R$ 721.64 317,462
2/20/2016 Segunda-Feira R$ 5,778.36 1,522,530
2/21/2016 Terça-Feira R$ 1,763.70 1,845,735
2/22/2016 Quarta-Feira R$ 2,472.83 1,865,636
2/23/2016 Quinta-Feira R$ 2,263.47 1,209,324
2/24/2016 Sexta-Feira R$ 1,091.33 728,760
2/25/2016 Sábado R$ 5,840.71 3,006,372
2/26/2016 Domingo R$ 5,567.94 3,050,042
2/27/2016 Sábado R$ 585.80 257,466
2/28/2016 Segunda-Feira R$ 5,778.36 1,522,530

2/29/2016 Terça-Feira R$ 1,763.70 1,845,735
3/1/2016 Quarta-Feira R$ 2,472.83 1,865,636
3/2/2016 Quinta-Feira R$ 2,263.47 1,209,324
3/3/2016 Sexta-Feira R$ 1,091.33 728,760
3/4/2016 Sábado R$ 5,840.71 3,006,372
3/5/2016 Domingo R$ 585.80 259,770
3/6/2016 Sábado R$ 883.57 580,724
3/7/2016 Segunda-feira R$ 893.95 666,598
3/8/2016 Terça-Feira R$ 933.10 560,232
3/9/2016 Quarta-Feira R$ 962.26 480,751
3/10/2016 Quinta-Feira R$ 741.98 370,147
3/12/2016 Segunda-Feira R$ 7,244.72 2,406,377
3/13/2016 Terça-Feira R$ 3,623.75 1,648,810
3/15/2016 Quinta-Feira R$ 131.53 72,565
3/19/2016 Sábado R$ 1,251.90 484,977
3/20/2016 Segunda-Feira R$ 4,748.10 2,266,715
3/24/2016 Sexta-Feira R$ 711.85 387,789
3/25/2016 Sábado R$ 5,299.74 2,786,230
3/26/2016 Domingo R$ 5,371.91 2,445,268
3/27/2016 Sábado R$ 5,799.50 3,240,634
3/28/2016 Sexta-Feira R$ 705.46 529,741
3/29/2016 Sábado R$ 3,790.74 1,579,199
3/30/2016 Domingo R$ 6,811.87 2,175,895
3/31/2016 Sábado R$ 6,336.03 1,999,096

Alcance Impressões Engajamentos no
29,292,393 73,125,062 5,970,949
0 16 01
6
01
6
01
6
01
6
0 16 01
6
0 16 0 16 0 16 0 16 0 16 0 16
2 /2 / 2
6 / 2 / 2 / 2 /2 / 2 /2 /2 /2 /2 /2 /2
14 1 1 8 20 22 24 26 28 3/
1
3/
3
3/
5
3/
7
2/ 2/ 2/ 2/ 2/ 2/ 2/ 2/
Alcance Engajamento no Post Investmento
Engajamento no Taxa de
Impressões Frequência Curtidas
Post Engajamento
3,355,425 1.28 152,978 5.84% 130,397

32,734,548 2.55 3,486,651 27.21% 283,350
26,163,963 1.46 606,652 5.33% -
Engajamento no Taxa de
Impressões Frequência Curtidas
Post Engajamento
3,355,425 1.28 152,978 5.84% 130,397
1,885,313 1.03 87,144 4.74% 70,472
64,397 1.01 7,320 11.45% 86
1,251,646 1.05 128,257 10.72% 1,567
2,051,520 1.03 206,431 10.38% 2,615
1,968,732 1.04 199,244 10.56% 2,164
1,939,192 1.06 206,004 11.21% 1,680
233,162 1.00 9,102 3.91% 7,641
1,032,675 1.03 43,174 4.32% 35,123
1,033,031 1.02 33,489 3.30% 26,386
1,050,546 1.03 33,264 3.25% 23,360
868,247 1.02 108,348 12.73% 952
2,093,600 1.04 287,850 14.29% 3,999
1,870,402 1.02 270,930 14.82% 2,746
1,265,945 1.01 184,113 14.71% 1,609
327,910 1.03 11,625 3.66% 9,856
1,537,721 1.01 82,273 5.40% 73,539
1,894,015 1.03 236,380 12.81% 1,822
1,940,756 1.04 236,220 12.66% 1,689
1,255,197 1.04 166,317 13.75% 1,766
746,302 1.02 94,138 12.92% 1,262
3,231,293 1.07 454,675 15.12% 5,378
3,192,946 1.05 400,343 13.13% 4,638
265,842 1.03 454,675 176.60% 4,638
1,537,721 1.01 82,273 5.40% 73,539

1,894,015 1.03 236,380 12.81% 1,822
1,940,756 1.04 236,220 12.66% 1,689
1,255,197 1.04 166,317 13.75% 1,766
746,302 1.02 94,138 12.92% 1,262
3,231,293 1.07 454,675 15.12% 5,378
265,842 1.02 1,873 0.72% 0
605,086 1.04 4,078 0.70% 0
675,102 1.01 4,664 0.70% 0
592,064 1.06 3,899 0.70% 0
501,164 1.04 3,066 0.64% 0
380,009 1.03 2,360 0.64% 0
2,478,457 1.03 163,991 6.81% 0
1,737,140 1.05 267,199 16.21% 0
73,055 1.01 479 0.66% 0
486,476 1.00 2,882 0.59% 0
2,364,793 1.04 13,470 0.59% 0
387,789 1.00 4,700 1.21% 0
3,029,868 1.09 39,097 1.40% 0
2,586,357 1.06 26,594 1.09% 0
3,379,869 1.04 28,877 0.89% 0
533,060 1.01 2,764 0.52% 0
1,702,657 1.08 10,951 0.69% 0
2,293,891 1.05 14,801 0.68% 0
2,091,284 1.05 10,907 0.55% 0

gajamentos no Post Taxa de Engajamento
5,970,949 20.4%
01
6
0 16 0 16 0 16 01
6
0 16 01
6
0 16 01
6
0 16 01
6
01
6
0 16
5 /2 7/2 9 /2 1 / 2 /2 / 2 /2 / 2 /2 / 2 / 2 /2
3/ 3/ 3/ 1 13 15 17 1 9 21 23 2 5 27 2
3/ 3/ 3/ 3/ 3/ 3/ 3/ 3/ 3/ 3/
st Investmento
622 577 1
4,817 2,730 2,351
- - 16,799
622 577 1
2,665 1,168 0
2 3 0
31 28 0
47 51 0
44 53 0
42 32 0
38 28 147
153 140 837
129 141 686
114 123 680
63 18 0
175 104 0
160 80 0
122 51 0
71 33 0
289 237 0
61 34 0
39 33 0
30 20 0
65 21 0
249 153 0
228 179 0
228 179 0
289 237 0
61 34 0
39 33 0
30 20 0
65 21 0
249 153 0
0 0 1,835
0 0 0
0 0 0
0 0 0
0 0 0
0 0 0
0 0 514
0 0 0
0 0 0
0 0 0
0 0 1
0 0 594
0 0 3,701
0 0 3,399
0 0 3,367
0 0 324
0 0 1,466
0 0 1,986
0 0 1,448
Frequência CPC CPM
2.50 R$ 0.10 R$ 2.09
Evolução Mensal
R$ 12,000.00
14,000,000
R$ 10,000.00
12,000,000
R$ 8,000.00
10,000,000
R$ 6,000.00
8,000,000
R$ 4,000.00 6,000,000
R$ 2,000.00 4,000,000
2,000,000
R$ 0.00
6 6 16 6 16
01 0 01 0
5 / 2
7 /2 / 2
1 /2 0
2 2 29 3
3/ 3/ 3/ 3/ Janeiro
Visualizações de Visualizações Curtidas na

Custo por 1.000 Impressões
Imagem de Vídeo Página
21,381 0 12,254 R$ 2.98

43,752 3,149,651 44,120 R$ 1.59
163,383 421,461 77,505 R$ 2.17
Visualizações de Visualizações Curtidas na

Custo por 1.000 Impressões
Imagem de Vídeo Página
21,381 0 12,254 R$ 2.98
12,839 0 8,991 R$ 3.18
3 7,226 14 R$ 0.70
12 126,619 411 R$ 0.81
27 203,691 716 R$ 0.86
21 196,962 699 R$ 0.92
25 204,225 655 R$ 0.96
1,248 0 642 R$ 1.67
6,921 0 5,258 R$ 2.13
6,147 0 4,110 R$ 2.14
5,987 0 3,611 R$ 2.10
20 107,295 535 R$ 0.57
73 283,499 1,742 R$ 1.03
70 267,874 1,562 R$ 1.35
52 182,279 1,067 R$ 1.45
1,664 0 958 R$ 2.20
8,208 0 8,208 R$ 3.76
38 234,425 1,216 R$ 0.93
38 234,421 1,313 R$ 1.27
51 164,450 947 R$ 1.80
34 92,766 384 R$ 1.46
154 448,741 1,777 R$ 1.81
120 395,178 1,708 R$ 1.74
120 395,178 1,708 R$ 2.20
8,208 0 8,208 R$ 3.76

38 234,425 1,216 R$ 0.93
38 234,421 1,313 R$ 1.27
51 164,450 947 R$ 1.80
34 92,766 384 R$ 1.46
154 448,741 1,777 R$ 1.81
1,835 0 1,266 R$ 2.20
4,000 0 3,454 R$ 1.46
4,584 0 4,333 R$ 1.32
3,839 0 4,252 R$ 1.58
3,005 0 4,918 R$ 1.92
2,301 0 3,578 R$ 1.95
8,962 154,303 2,458 R$ 2.92
9 267,158 367 R$ 2.09
459 0 903 R$ 1.80
2,802 0 1,385 R$ 2.57
13,193 0 7,119 R$ 2.01
3,852 0 1,005 R$ 1.84
33,836 0 8,621 R$ 1.75
22,410 0 6,817 R$ 2.08
24,895 0 6,829 R$ 1.72
2,394 0 722 R$ 1.32
9,260 0 4,046 R$ 2.23
12,517 0 7,665 R$ 2.97
9,230 0 7,767 R$ 3.03

CPM CPE Curtidas
R$ 2.09 R$ 0.03 500,841
Custo por Engajamento

Custo por Curtida Custo por comentário
no Post
R$ 0.00 R$ 0.00 R$ 0.00

R$ 0.01 R$ 0.18 R$ 10.80
R$ 0.09 - -
Custo por Engajamento

Custo por Curtida Custo por comentário
no Post
R$ 0.07 R$ 0.08 R$ 16.08
R$ 0.07 R$ 0.09 R$ 2.25
R$ 0.01 R$ 0.52 R$ 22.43
R$ 0.01 R$ 0.65 R$ 32.64
R$ 0.01 R$ 0.68 R$ 37.64
R$ 0.01 R$ 0.84 R$ 41.12
R$ 0.01 R$ 1.11 R$ 44.41
R$ 0.04 R$ 0.05 R$ 10.24
R$ 0.05 R$ 0.06 R$ 14.35
R$ 0.07 R$ 0.08 R$ 17.12
R$ 0.07 R$ 0.09 R$ 19.36
R$ 0.00 R$ 0.52 R$ 7.89
R$ 0.01 R$ 0.54 R$ 12.27
R$ 0.01 R$ 0.92 R$ 15.77
R$ 0.01 R$ 1.14 R$ 15.01
R$ 0.06 R$ 0.07 R$ 10.16
R$ 0.07 R$ 0.08 R$ 19.99
R$ 0.01 R$ 0.97 R$ 28.91
R$ 0.01 R$ 1.46 R$ 63.41
R$ 0.01 R$ 1.28 R$ 75.45
R$ 0.01 R$ 0.86 R$ 16.79
R$ 0.01 R$ 1.09 R$ 23.46
R$ 0.01 R$ 1.20 R$ 24.42
R$ 0.00 R$ 0.13 R$ 2.57
R$ 0.07 R$ 0.08 R$ 19.99

R$ 0.01 R$ 0.97 R$ 28.91
R$ 0.01 R$ 1.46 R$ 63.41
R$ 0.01 R$ 1.28 R$ 75.45
R$ 0.01 R$ 0.86 R$ 16.79
R$ 0.01 R$ 1.09 R$ 23.46
R$ 0.31 - -
R$ 0.22 - -
R$ 0.19 - -
R$ 0.24 - -
R$ 0.31 - -
R$ 0.31 - -
R$ 0.04 - -
R$ 0.01 - -
R$ 0.27 - -
R$ 0.43 - -
R$ 0.35 - -
R$ 0.15 - -
R$ 0.14 - -
R$ 0.20 - -
R$ 0.20 - -
R$ 0.26 - -
R$ 0.35 - -
R$ 0.46 - -
R$ 0.58 - -
6,400 3,499 1
Fevereiro
Alcance Engajamento no Post Investmento
Custo por Custo por Visuaçozção de

Custo por Website Clique
compartilhamento Imagem
R$ 0.00 R$ 0.00 R$ 0.00

R$ 19.05 R$ 22.12 R$ 1.19
- R$ 3.38 R$ 0.35
Custo por Custo por Visuaçozção de

Custo por Website Clique
compartilhamento Imagem
R$ 17.33 R$ 10,000.00 R$ 0.47
R$ 5.14 - R$ 0.47
R$ 14.95 - R$ 14.95
R$ 36.14 - R$ 84.33
R$ 34.69 - R$ 65.52
R$ 34.14 - R$ 86.15
R$ 58.28 - R$ 74.60
R$ 13.89 R$ 2.65 R$ 0.31
R$ 15.69 R$ 2.62 R$ 0.32
R$ 15.66 R$ 3.22 R$ 0.36
R$ 17.94 R$ 3.25 R$ 0.37
R$ 27.62 - R$ 24.85
R$ 20.65 - R$ 29.42
R$ 31.55 - R$ 36.05
R$ 35.91 - R$ 35.22
R$ 21.87 - R$ 0.43
R$ 24.38 - R$ 0.70
R$ 51.87 - R$ 46.41
R$ 74.93 - R$ 65.07
R$ 113.17 - R$ 44.38
R$ 51.97 - R$ 32.10
R$ 38.17 - R$ 37.93
R$ 31.11 - R$ 46.40
R$ 3.27 - R$ 4.88
R$ 24.38 - R$ 0.70
R$ 51.87 - R$ 46.41
R$ 74.93 - R$ 65.07
R$ 113.17 - R$ 44.38
R$ 51.97 - R$ 32.10
R$ 38.17 - R$ 37.93
- R$ 0.32 R$ 0.32
- - R$ 0.22
- - R$ 0.20
- - R$ 0.24
- - R$ 0.32
- - R$ 0.32
- R$ 14.09 R$ 0.81
- - R$ 402.64
- - R$ 0.29
- - R$ 0.45
- R$ 4,748.10 R$ 0.36
- R$ 1.20 R$ 0.18
- R$ 1.43 R$ 0.16
- R$ 1.58 R$ 0.24
- R$ 1.72 R$ 0.23
- R$ 2.18 R$ 0.29
- R$ 2.59 R$ 0.41
- R$ 3.43 R$ 0.54
- R$ 4.38 R$ 0.69
Visualizações de Imagem Vizualizações de Vídeo
23,245 5,141,093
R$60,000.00
R$50,000.00
R$40,000.00
R$30,000.00
R$20,000.00
R$10,000.00
R$0.00
Março
Custo por Visualização de Vídeo Custo por Curtida na Página
- R$ 0.00
R$ 0.02 R$ 1.18
R$ 0.13 R$ 0.73
Custo por Visualização de Vídeo Custo por Curtida na Página
- R$ 0.82
- R$ 0.67
R$ 0.01 R$ 3.20
R$ 0.01 R$ 2.46
R$ 0.01 R$ 2.47
R$ 0.01 R$ 2.59
R$ 0.01 R$ 2.85
- R$ 0.61
- R$ 0.42
- R$ 0.54
- R$ 0.61
R$ 0.00 R$ 0.93
R$ 0.01 R$ 1.23
R$ 0.01 R$ 1.62
R$ 0.01 R$ 1.72
- R$ 0.75
- R$ 0.70
R$ 0.01 R$ 1.45
R$ 0.01 R$ 1.88
R$ 0.01 R$ 2.39
R$ 0.01 R$ 2.84
R$ 0.01 R$ 3.29
R$ 0.01 R$ 3.26
R$ 0.00 R$ 0.34
- R$ 0.70
R$ 0.01 R$ 1.45
R$ 0.01 R$ 1.88
R$ 0.01 R$ 2.39
R$ 0.01 R$ 2.84
R$ 0.01 R$ 3.29
- R$ 0.46
- R$ 0.26
- R$ 0.21
- R$ 0.22
- R$ 0.20
- R$ 0.21
R$ 0.05 R$ 2.95
R$ 0.01 R$ 9.87
- R$ 0.15
- R$ 0.90
- R$ 0.67
- R$ 0.71
- R$ 0.61
- R$ 0.79
- R$ 0.85
- R$ 0.98
- R$ 0.94
- R$ 0.89
- R$ 0.82
Curtidas na Página Ações
2,971 ###
R$60,000.00
R$50,000.00
R$40,000.00
R$30,000.00
R$20,000.00
R$10,000.00
R$0.00
Março
Ações
165,302
3,530,915
684,457
Investimento Total
Real R$ 130,710.16

500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
Desempenho por post

Data de Data de
Post
Ativação Término
29/01_Piscina - Seg 2 - Mobile
1/29/2016 1/31/2016
04/02_Carnaval - Seg
15/02_Voltas
2 - Mobileas Aulas 2 - Seg
29/01_Piscina
1 - Mobile - Seg 1 -29/01_Piscina
Desktop - Seg 2 - 29/01_Piscina
Desktop - Seg 1 - Mobile
2/5/2016
2/15/2016
1/29/2016
1/29/2016
1/29/2016
/2016
2/20/2016
1/31/2016
1/31/2016
1/31/2016
26/02_Oscar - Seg
15/02_Voltas
2 - Mobile as Aulas 2 - Seg
04/02_Carnaval
2 - Mobile - Seg
23/02_Voltas
1 - Mobileas Aulas 4 - Seg
26/02_Oscar
1 - Mobile - Seg 1 - Mobile
2/5/2016
2/26/2016
2/15/2016
2/23/2016
2/26/2016
3/1/2016
2/9/2016
3/1/2016
2/18/2016
2/25/2016
19/02_Voltas as Aulas15/02_Voltas
3 - Seg 1 - Mobile
as Aulas 211/02_Voltas
- Seg 1 - Desktop
as Aulas 1 - Seg
26/02_Oscar
1 - Mobile - Seg
23/02_Voltas
3 - Mobile as Aulas 4 - Seg 2 - Mobile
2/21/2016
2/15/2016
2/11/2016
2/26/2016
2/23/2016
3/1/2016
2/27/2016
2/20/2016
2/28/2016
2/27/2016
11/02_Voltas as Aulas 1 - Seg
26/02_Oscar
2 - Mobile - Seg
23/02_Voltas
2- Desktop as Aulas 4 - Seg
26/02_Oscar
1 - Desktop- Seg03/02_Milkshake
1 - Desktop Bob's - Bob's - Mobile
2/4/2016
2/11/2016
2/26/2016
2/23/2016
2/26/2016
2/29/2016
2/29/2016
2/26/2016
2/29/2016
2/14/2016
04/02_Carnaval - Seg 1 -26/02_Oscar
Desktop - Seg03/02_Milkshake
3- Desktop Bob's - Seg
04/02_Carnaval
1 - Mobile - Seg
19/02_Voltas
2- Desktopas Aulas 3 - Seg 2 - Mobile
2/5/2016
2/4/2016
2/5/2016
2/26/2016
2/21/2016
2/4/2016
2/10/2016
2/29/2016
2/10/2016
2/24/2016
11/02_Voltas as Aulas 19/02_Voltas
1 - Seg 2- Desktop
3 - Seg 1 - Desktop
- Seg 1 - Desktop
4 - Seg 2- Desktop
as Aulas 2 - Seg 2- Desktop
2/11/2016
2/21/2016
2/11/2016
2/23/2016
2/15/2016
3/1/2016
3/1/2016
2/23/2016
2/26/2016
2/25/2016
28/03_Xícara - Mobile28/03_Xícara 19/02_Voltas
- Desktop as Aulas 3
03/02_Milkshake
- Seg 2- Desktop
Bob's03/02_Milkshake
- Seg 1 - DesktopBob's - Bob's - Desktop
2/4/2016
2/4/2016
3/28/2016
3/28/2016
2/21/2016
3/1/2016
3/1/2016
3/30/2016
3/30/2016
2/26/2016
18/03_Sorriso - Seg 2 - 18/03_Sorriso
Desktop - Seg 1 18/03_Sorriso
- Mobile - Seg 1 - Desktop
24/03_Páscoa - Mobile24/03_Páscoa - Desktop
3/19/2016
3/19/2016
3/19/2016
3/24/2016
3/24/2016
3/20/2016
3/20/2016
3/20/2016
3/26/2016
3/26/2016
12/03_lolla vídeo - Seg12/03_lolla
1 - Desktopvídeo - Seg 12/03_lolla
2 - Desktopvídeo - Seg12/03_lolla
2 - Mobile vídeo - Seg 118/03_Sorriso
- Mobile - Seg 2 - Mobile
3/12/2016
3/12/2016
3/12/2016
3/12/2016
3/19/2016
3/13/2016
3/13/2016
3/13/2016
3/13/2016
3/20/2016
05/03_Rafting - Seg 2 - Mobile
12/03_lolla - Seg 2 - Mobile
12/03_lolla - Seg 1 - Mobile
12/03_lolla - Seg 1 - Desktop
12/03_lolla - Seg 2 - Desktop
3/5/2016
3/12/2016
3/12/2016
3/12/2016
3/12/2016
3/10/2016
3/12/2016
3/12/2016
3/12/2016
3/12/2016
05/03_Rafting - Seg 1 - 05/03_Rafting
Desktop - Seg 105/03_Rafting
- Mobile - Seg 2 - Desktop
3/5/2016
3/5/2016
3/5/2016
3/10/2016
3/10/2016
3/10/2016
29,292,393 62,253,936 4,246,281
Post Imagem -
R$ 4,000.00 1,303,493 1,482,061
Mobile
Post Imagem -
R$ 4,000.00 1,300,182 1,461,253
Mobile
Post Imagem -
R$ 1,000.00 197,692 218,538
Desktop
Post Imagem -
R$ 1,000.00 176,805 193,573
Desktop
Post Video -
R$ 3,000.00 1,924,136 3,075,687
Mobile
Post Video -
R$ 2,600.00 2,314,369 3,428,885
Mobile
Post Video -
R$ 3,333.33 1,857,387 2,692,521
Mobile
Post Video -
R$ 2,800.00 1,862,587 2,645,212
Mobile
Post Video -
R$ 2,600.00 1,747,500 2,953,244
Mobile
Post Video -
R$ 2,600.00 1,429,427 1,910,126
Mobile
Post Video -
R$ 3,333.33 1,386,386 1,790,250
Mobile
Post Video -
R$ 2,500.00 1,308,573 1,693,000
Mobile
Post Video -
R$ 3,333.33 966,355 1,448,409
Mobile
Post Imagem -
R$ 2,800.00 1,245,455 1,720,544
Mobile
Post Video -
R$ 1,000.00 564,252 789,385
Desktop
Post Imagem -
R$ 2,800.00 943,903 1,000,368
Mobile
Post Video -
R$ 2,400.00 639,235 660,017
Mobile
Post Video -
R$ 833.33 395,002 503,365
Desktop
Post Video -
R$ 900.00 451,315 553,668
Desktop
Post Video -
R$ 833.33 359,491 409,670
Desktop
Post Video -
R$ 2,800.00 875,883 1,102,086
Mobile
Post Video -
R$ 2,500.00 601,520 601,520
Mobile
Post Video -
R$ 650.00 373,175 472,612
Desktop
Post Video -
R$ 2,400.00 975,434 996,558
Mobile
Post Video -
R$ 833.33 241,850 326,326
Desktop
Post Video -
R$ 650.00 335,850 420,746
Desktop
Post Video -
R$ 400.00 273,632 322,996
Desktop
Post Video -
R$ 300.00 182,458 198,088
Desktop
Post Video -
R$ 700.00 234,568 303,970
Desktop
Post Video -
R$ 900.00 190,722 195,469
Desktop
Post Video -
R$ 700.00 179,151 222,814
Desktop
Post Video -
R$ 599.68 80,122 80,240
Desktop
Post Video -
R$ 600.00 145,067 148,498
Desktop
Post Video -
R$ 300.00 67,621 68,274
Desktop
Post Imagem -
R$ 4,367.60 797,940 991,490
Desktop
Post Imagem -
R$ 13,276.50 3,776,092 5,629,402
Mobile
Post Imagem -
R$ 10,000.00 971,895 1,516,483
Desktop
Post Imagem -
R$ 7,183.00 4,877,277 7,867,400
Mobile
Post Imagem -
R$ 600.00 121,919 129,231
Desktop
Post Imagem -
R$ 2,400.00 1,184,117 1,376,640
Mobile
Post Imagem -
R$ 600.00 141,500 147,313
Desktop
Post Imagem -
R$ 2,400.00 1,077,555 1,198,085
Mobile
Post Video -
R$ 1,977.40 868,455 1,032,075
Mobile
Post Video -
R$ 2,565.40 968,393 1,090,534
Mobile
Post Video -
R$ 480.00 273,051 305,583
Desktop
Post Video -
R$ 480.00 245,436 274,242
Desktop
Post Imagem -
R$ 479.14 101,308 102,801
Desktop
Post Imagem -
R$ 343.73 68,336 69,596
Desktop
Post Imagem -
R$ 1,977.40 640,514 649,301
Mobile
Post Imagem -
R$ 2,565.40 668,269 691,465
Mobile
Post Imagem -
R$ 2,759.49 1,303,886 1,671,401
Mobile
Post Imagem -
R$ 171.03 38,040 41,693
Desktop
Post Imagem -
R$ 2,027.96 1,058,202 1,326,810
Mobile
Post Imagem -
R$ 173.71 45,502 52,418
Desktop
14.50% 2.13
Enga ja me ntos no Post Inve stime nto
Post Engajamento
73,601 5.65% 62,937 273

68,635 5.28% 57,898 208
5,537 2.80% 4,913 79
5,205 2.94% 4,649 62
469,479 24.40% 6,243 214
392,141 16.94% 3,295 78

371,651 20.01% 5,398 133
358,460 19.25% 3,200 49
298,338 17.07% 4,119 54
294,357 20.59% 1,941 179
257,994 18.61% 2,188 106

224,595 17.16% 1,313 41
197,468 20.43% 2,011 146
67,944 5.46% 54,335 171
65,532 11.61% 992 84
58,054 6.15% 51,550 151

51,532 8.06% 44,850 1,235
51,234 12.97% 950 55
42,894 9.50% 661 29
42,704 11.88% 375 54
40,911 4.67% 33,293 144

30,504 5.07% 26,992 139
29,903 8.01% 235 17
29,497 3.02% 20,824 1,085
28,115 11.62% 356 48
26,874 8.00% 463 17

21,873 7.99% 130 43
12,968 7.11% 103 11
6,168 2.63% 4,791 63
4,020 2.11% 3,689 41
4,006 2.24% 3,091 56

3,360 4.19% 2,751 171
2,755 1.90% 2,047 174
1,320 1.95% 1,164 29
2,649 0.33%
36,774 0.97%
11,137 1.15% 2
88,131 1.81%
323 0.26%
8,130 0.69%
367 0.26%
7,532 0.70% 1
142,381 16.39%
204,628 21.13%
40,837 14.96%
33,682 13.72%
178 0.18% 1
121 0.18% 1
3,958 0.62%
5,405 0.81%
11,921 0.91%
129 0.34%
8,277 0.78%
92 0.20%
CPC CPM
R$ 0.10 R$ 2.10
Visualizações
Compartilhamentos Cliques Únicos Link Clicks
de Imagem
284 75,325 0 10,107

195 74,940 0 0
60 6,079 0 0
38 5,368 0 456
136 55,572 2
85 28,107
86 43,251
30 38,284
51 28,425
69 22,532 14
66 23,264 6
37 17,325 4
108 15,962 8
168 75,974 1,297 11,973
37 4,895 141
134 62,060 1 6,218

416 51,892 5,031
36 3,356 128
17 3,240 98
19 4,326 119
152 42,747 534 6,788

85 31,613 3,288
15 1,402 39
599 31,268 6,989
38 1,860 47
16 1,714 49
11 1,938 58
3 979 25
56 6,454 359 899
35 4,223 255
56 3,797 160 643

50 3,054 388
103 2,839 431
16 1,310 111
176 4,525 1,276 1,197
622 58,371 3,948 32,204

74 10,516 11,061
3,138 120,648 84,993
30 598 293
164 15,145 7,966
23 615 344
139 12,026 7,392
15 7,474
33 9,732
90 9
1 87 9
24 305 27 126
9 226 19 92
48 5,581 205 3,705
112 7,377 263 5,030
271 26,163 11,650

21 219 108
99 19,025 8,178
5 267 87
410,251 R$ 0.03 139,935
R$14,000.00
R$12,000.00
R$10,000.00
R$8,000.00
R$6,000.00
R$4,000.00
R$2,000.00
R$0.00
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
462,884 238,161 160,613 137,271
388,683 313,041 131,098 74,719

366,034 188,011 103,834 67,077
355,181 251,900 169,304 136,570
294,114 241,210 110,901 64,179
292,154 123,312 72,419 59,076
255,628 115,280 60,947 39,218

223,200 143,429 84,783 66,226
195,195 85,402 43,362 28,137
64,278 40,690 30,561 26,846

50,065 29,046 18,114 13,112
42,089 33,290 25,352 21,883
42,137 21,857 13,533 9,820

29,597 25,177 14,261 9,572
27,626 14,004 8,594 6,444
26,329 23,060 13,846 9,233

21,631 11,725 8,287 7,165
12,826 9,330 6,563 5,601

142,366 99,153 53,008 30,342
204,595 145,311 75,970 42,012
40,828 28,271 15,163 9,652
33,672 23,784 13,501 8,985

914 798 0
Visualizações de
Vídeo 100%
0 4,174 R$ 2.70
0 6,834 R$ 2.74
0 541 R$ 4.58
0 705 R$ 5.17
78,028 3,501 R$ 0.98
46,055 743 R$ 0.76

40,036 2,290 R$ 1.24
89,670 2,456 R$ 1.06
38,090 1,434 R$ 0.88
33,215 646 R$ 1.36
24,143 484 R$ 1.86

43,551 484 R$ 1.48
16,730 513 R$ 2.30
10,450 R$ 1.63
20,548 693 R$ 1.27
4,961 R$ 2.80
2,549 R$ 3.64
8,840 376 R$ 1.66
16,786 485 R$ 1.63
6,640 105 R$ 2.03
1,859 R$ 2.54
1,097 R$ 4.16
7,331 101 R$ 1.38
5,463 R$ 2.41
4,507 101 R$ 2.55
6,857 217 R$ 1.54

5,402 66 R$ 1.24
4,221 51 R$ 1.51
1,071 R$ 2.30
597 R$ 4.60
241 R$ 3.14
265 R$ 7.47
714 R$ 4.04
107 R$ 4.39
2,217 R$ 4.41
17,983 R$ 2.36
852 R$ 6.59
22,420 R$ 0.91
307 R$ 4.64
5,217 R$ 1.74
258 R$ 4.07
2,722 R$ 2.00
16,364 258 R$ 1.92
21,832 223 R$ 2.35
5,795 28 R$ 1.57
5,374 40 R$ 1.75
125 R$ 4.66
115 R$ 4.94
1,005 R$ 3.05
1,031 R$ 3.71
12,743 R$ 1.65
100 R$ 4.10
9,679 R$ 1.53
182 R$ 3.31
10,565 3,571,112 R$ 0.50
Custo por
comentário
R$ 0.05 R$ 0.06 R$ 14.65

R$ 0.06 R$ 0.07 R$ 19.23
R$ 0.18 R$ 0.20 R$ 12.66
R$ 0.19 R$ 0.22 R$ 16.13
R$ 0.01 R$ 0.48 R$ 14.02
R$ 0.01 R$ 0.79 R$ 33.33

R$ 0.01 R$ 0.62 R$ 25.06
R$ 0.01 R$ 0.88 R$ 57.14
R$ 0.01 R$ 0.63 R$ 48.15
R$ 0.01 R$ 1.34 R$ 14.53
R$ 0.01 R$ 1.52 R$ 31.45

R$ 0.01 R$ 1.90 R$ 60.98
R$ 0.02 R$ 1.66 R$ 22.83
R$ 0.04 R$ 0.05 R$ 16.37
R$ 0.02 R$ 1.01 R$ 11.90
R$ 0.05 R$ 0.05 R$ 18.54

R$ 0.05 R$ 0.05 R$ 1.94
R$ 0.02 R$ 0.88 R$ 15.15
R$ 0.02 R$ 1.36 R$ 31.03
R$ 0.02 R$ 2.22 R$ 15.43
R$ 0.07 R$ 0.08 R$ 19.44

R$ 0.08 R$ 0.09 R$ 17.99
R$ 0.02 R$ 2.77 R$ 38.24
R$ 0.08 R$ 0.12 R$ 2.21
R$ 0.03 R$ 2.34 R$ 17.36
R$ 0.02 R$ 1.40 R$ 38.24

R$ 0.02 R$ 3.08 R$ 9.30
R$ 0.02 R$ 2.91 R$ 27.27
R$ 0.11 R$ 0.15 R$ 11.11
R$ 0.22 R$ 0.24 R$ 21.95
R$ 0.17 R$ 0.23 R$ 12.50

R$ 0.18 R$ 0.22 R$ 3.51
R$ 0.22 R$ 0.29 R$ 3.45
R$ 0.23 R$ 0.26 R$ 10.34
R$ 1.65 - -
R$ 0.36 - -
R$ 0.90 - R$ 5,000.00
R$ 0.08 - -
R$ 1.86 - -
R$ 0.30 - -
R$ 1.63 - -
R$ 0.32 R$ 2,400.00 -
R$ 0.01 - -
R$ 0.01 - -
R$ 0.01 - -
R$ 0.01 - -
R$ 2.69 - R$ 479.14
R$ 2.84 - R$ 343.73
R$ 0.50 - -
R$ 0.47 - -
R$ 0.23 - -
R$ 1.33 - -
R$ 0.25 - -
R$ 1.89 - -
CTR %
3.97%
Custo por Custo por

Imagem de Vídeo
R$ 14.08 - R$ 7.28 -
R$ 20.51 - - -
R$ 16.67 - - -
R$ 26.32 - R$ 11.41 -
R$ 22.06 - R$ 234,739.50 R$ 0.01
R$ 30.59 - - R$ 0.01
R$ 38.76 - - R$ 0.01
R$ 93.33 - - R$ 0.01
R$ 50.98 - - R$ 0.01
R$ 37.68 - R$ 21,025.50 R$ 0.01
R$ 50.51 - R$ 42,999.00 R$ 0.01

R$ 67.57 - R$ 56,148.75 R$ 0.01
R$ 30.86 - R$ 24,683.50 R$ 0.02
R$ 16.67 R$ 2.16 R$ 5.67 -
R$ 27.03 - R$ 464.77 R$ 0.02
R$ 20.90 R$ 2,800.00 R$ 9.34 -

R$ 5.77 - R$ 10.24 -
R$ 23.15 - R$ 400.27 R$ 0.02
R$ 52.94 - R$ 437.69 R$ 0.02
R$ 43.86 - R$ 358.86 R$ 0.02
R$ 18.42 R$ 5.24 R$ 6.03 -

R$ 29.41 - R$ 9.28 -
R$ 43.33 - R$ 766.74 R$ 0.02
R$ 4.01 - R$ 4.22 -
R$ 21.93 - R$ 598.19 R$ 0.03
R$ 40.63 - R$ 548.45 R$ 0.02

R$ 36.36 - R$ 377.12 R$ 0.02
R$ 100.00 - R$ 518.72 R$ 0.02
R$ 12.50 R$ 1.95 R$ 6.86 -
R$ 25.71 - R$ 15.76 -
R$ 12.50 R$ 4.38 R$ 6.23 -

R$ 11.99 - R$ 8.66 -
R$ 5.83 - R$ 6.39 -
R$ 18.75 - R$ 11.89 -
R$ 24.82 R$ 3.42 R$ 2.21 -
R$ 21.34 R$ 3.36 R$ 1.14 -

R$ 135.14 R$ 0.90 - -
R$ 2.29 - R$ 1.04 -
R$ 20.00 - R$ 1.10 -
R$ 14.63 - R$ 1.02 -
R$ 26.09 - R$ 1.07 -
R$ 17.27 - R$ 1.02 -
R$ 131.83 - - R$ 0.01
R$ 77.74 - - R$ 0.01
- - R$ 4,537.44 R$ 0.01
R$ 480.00 - R$ 3,742.44 R$ 0.01

R$ 19.96 R$ 17.75 R$ 1.41 -
R$ 38.19 R$ 18.09 R$ 1.32 -
R$ 41.20 R$ 9.65 R$ 1.07 -
R$ 22.91 R$ 9.75 R$ 1.07 -
R$ 10.18 - R$ 1.02 -
R$ 8.14 - R$ 1.19 -
R$ 20.48 - R$ 1.01 -
R$ 34.74 - R$ 1.06 -
Custo por
Curtida na
Página
R$ 0.96
R$ 0.59
R$ 1.85
R$ 1.42
R$ 0.86
R$ 3.50
R$ 1.46
R$ 1.14
R$ 1.81
R$ 4.02
R$ 6.89
R$ 5.17
R$ 6.50
R$ 0.27
R$ 1.44
R$ 0.56
R$ 0.94
R$ 2.22
R$ 1.86
R$ 7.94
R$ 1.51
R$ 2.28
R$ 6.44
R$ 0.44
R$ 8.25
R$ 3.00
R$ 6.06
R$ 5.88
R$ 0.65
R$ 1.51
R$ 2.90
R$ 2.26
R$ 0.84
R$ 2.80
R$ 1.97
R$ 0.74
R$ 11.74
R$ 0.32
R$ 1.95
R$ 0.46
R$ 2.33
R$ 0.88
R$ 7.66
R$ 11.50
R$ 17.14
R$ 12.00
R$ 3.83
R$ 2.99
R$ 1.97
R$ 2.49
R$ 0.22
R$ 1.71
R$ 0.21
R$ 0.95
Custo
Real Total R$ 59,952.58
UOL R$ 56,911.26
Yahoo! R$ 88,405.01
Performance por Segmentação UOL
Cliques x CTR %
900 850
800
700
614
600
500
400
300
200
200 169
100
0
Nacional (-) NE (-) Sul Sul NE Nacional II (-) NE (-) Sul
Cliques CTR
Destaques: Segmentações UOL
Segmentações Veículo
Nacional (-) NE (-) Sul UOL
Sul UOL
NE UOL
Nacional II (-) NE (-) Sul UOL
Sul II UOL
NE II UOL
Destaques: Formato Yahoo!
Formato Veículo
Arroba Yahoo!
Halfpage Yahoo!
Sky Yahoo!
superbanner Yahoo!
SuperBanner Yahoo!
Impressões Cliques CTR
18,809,175 2,665 0.10%
5,371,997 2,665 0.05%
13,437,178 16,087 0.12%
Performance por Formato
CTR %
10,000
850 0.07% 9,259
9,000
0.06% 8,000
7,000
0.05%
6,000
509
0.04%
5,000
0.03% 4,000
323
3,000
0.02%
2,000
0.01% 1,000
0
0.00% Arroba
ional II (-) NE (-) Sul Sul II NE II
CTR
Campanha Tipo Impressões Cliques CTR

Look a Like
Display 1,335,158 614 0.05%
Q1
Look a Like
Display 406,647 169 0.04%
Q1
Look a Like
Display 403,986 200 0.05%
Q1
Look a Like
Display 1,472,842 850 0.06%
Q1
Look a Like
Display 877,204 323 0.04%
Q1
Look a Like
Display 876,160 509 0.06%
Q1
Campanha Tipo Impressões Cliques CTR%
Look a Like
Display 7,522,833 9,259 0.12%
Q1
Look a Like
Display 818,167 796 0.10%
Q1
Look a Like
Display 1,242,458 1,132 0.09%
Q1
Look a Like
Display 2,201,515 2,549 0.12%
Q1
Look a Like
Display 1,652,205 2,351 0.14%
Q1
CTR CPC C.P.M
0.10% R$ 3.20 R$ 3.19
0.05% R$ 21.36 R$ 10.59
0.12% R$ 5.50 R$ 6.58
Formato Yahoo!
Cliques x CTR %
0.16%
0.14%
0.12%
0.10%
0.08%
0.06%
2,549 2,351
0.04%
1,132
796 0.02%
0.00%
Halfpage Sky superbanner SuperBanner
Cliques CTR%
0.16%
0.14%
0.12%
0.10%
0.08%
0.06%
0.04%
0.02%
0.00%
r
Período Analisado: 05/01 a 30/03/2016
Comparativo entre entregas
Inves.
Campanha Site Inves. Plan. %
Real.
LookALike Facebook R$ 149,600.00 ### 100%
LookALike Twitter R$ 61,600.00 R$ 74,928.88 122%
LookALike Youtube R$ 88,693.26 R$ 70,621.90 80%
Always Facebook R$ 117,351.81 R$ 130,710.16 111%
Always Twitter R$ 70,400.00 R$ 51,636.62 73%
Receitas Instagram R$ 32,560.00 R$ 15,405.20 47%
Receitas Twitter R$ 13,640.00 R$ 1,976.21 14%
Institucional Uol R$ 62,602.39 R$ 56,911.26 91%
Institucional Yahoo! R$ 88,405.01 R$ 79,290.24 90%
Total R$ 286,710.24 R$ 217,080.18 76%
Por campanha
LookALike R$ 299,893.26 ### 98%
Always R$ 0.00 R$ 0.00 #DIV/0!
Receitas R$ 0.00 R$ 0.00 #DIV/0!

Institucional R$ 0.00 R$ 0.00 #DIV/0!
CPM
Alcance Imp. Plan. Imp. Real. % CPM Plan. %
Real.
29,292,393 79,179,516 R$ 1.89
2,760,594 R$ 27.14
5,172,102 R$ 13.65
62,253,936 R$ 2.10
7,632,369 R$ 6.77
3,366,814 R$ 4.58
1,180,690 R$ 1.67
10,539,123 5,371,997 51% R$ 5.94 R$ 10.59 78%
25,115,060 13,437,178 54% R$ 3.52 R$ 5.90 68%
180,355,196 R$ 1.20
87,112,212 R$ 3.39
0
35,654,183 0 0% R$ 0.00
Views Views
% CPV Plan CPV Real % Eng Plan
Plan Real
170,000 ### 7190% R$ 0.88 R$ 0.01 -99% 170,000
233,333 1,750,766 750% R$ 0.26 R$ 0.04 -84% 233,333
1,007,878 1,406,445 140% R$ 0.09 R$ 0.05 -43% 1,007,878
3,571,189 R$ 0.04 666,772
2,159,884 R$ 0.02
185,000
51,667
### R$ 0.21 R$ 0.02 -89% 2,314,650
### R$ 0.02 1,411,211
0 0
0
Cliques Cliques
Eng Real % CPE Plan CPE Real %
Plan.s Real.
12,313,729 7243% R$ 0.88 R$ 0.01 -99% 8,038 0
21,393 9% R$ 0.26 R$ 3.50 1227% 95,309 54
7,526 1% R$ 0.09 R$ 9.38 10563% 12,975
4,246,374 637% R$ 0.18 R$ 0.03 -83% 19,151
516,658 R$ 0.10 34,896
56,001 30% R$ 0.18 R$ 0.28 56% 6,001
8,212 16% R$ 0.26 R$ 0.24 -9% 560
2,665
19,808 16,087
17,169,893 742% R$ 3.96 R$ 0.31 -92% 123,155 92,389
12,342,648 875% R$ 0.21 R$ 0.02 -89% 13,029
0 #DIV/0! #DIV/0! 0
0 #DIV/0! #DIV/0! 0
19,808 0
Bom
CTR
% CPC Real.
Real.
0% 0.00%
0% 0.00%
R$ 5.44 0.25%
R$ 6.83 0.03%
R$ 1.48 0.46%
R$ 2.57 0.18%
R$ 3.53 0.05%
R$ 21.36 0.05%
R$ 4.93 0.12%
75% R$ 13.45 0.05%
R$ 22.65 0.01%
0%
Data de Ativação Campanha Site Grupo de Anuncios
LookALike Facebook
LookALike Twitter
LookALike Youtube
Always Facebook
Always Twitter
Receitas Instagram
Receitas Twitter
Institucional Uol
Institucional Yahoo!
Dia do Consumidor Total
LookALike
Always
Receitas
Institucional
Data de Ativação Campanha Site Campanha FB / site

Always Facebook 2016_AlwaysOn_Fevereiro
Always Facebook 2016_AlwaysOn_Janeiro
Always Facebook 2016_AlwaysOn_Março
LookALike Facebook 2016_Look a Like_Q1
Receitas Instagram 2016_Receitas_Q1_Instagram
LookALike Youtube
Receitas Twitter [LOV] Oreo | Complementar | Fev16 (T758615)
LookALike Twitter [Lov] Look-a-Like | Oreo | Fev 16 (T755562)
LookALike Twitter [Lov] Look-a-Like | Oreo | MAR 16 (T755564)
Institucional Uol
Institucional Yahoo!
Always Twitter [LOV] 29/03 - XÃcara
Always Twitter [Lov] Rafting - Seg 1
Always Twitter [Lov] Oscar - Seg 1
Always Twitter [Lov] Volta as Aulas 3 - Seg 2
Always Twitter [LOV] LOLLA 2 - Seg 2
Always Twitter [Lov] Volta as Aulas - Seg 2
Always Twitter [LOV] LOLLA - Seg 1
Always Twitter [LOV] LOLLA - Seg 2
Post / Cirativo Tipo / Formato Inves. Plan. Inves. Real. %
R$ 149,600.00 R$ 0.00 100%
R$ 61,600.00 R$ 74,928.88 122%
R$ 88,693.26 R$ 70,621.90 80%
R$ 117,351.81 R$ 0.00 0%
R$ 70,400.00 R$ 51,636.62 73%
R$ 32,560.00 R$ 15,405.20 47%
R$ 13,640.00 R$ 0.00 0%
R$ 62,602.39 R$ 56,911.26 91%
R$ 88,405.01 R$ 79,290.24 90%
R$ 684,852.47 R$ 631,078.91 92%
R$ 299,893.26 R$ 295,149.22 98%

R$ 0.00 R$ 0.00 #DIV/0!
R$ 0.00 R$ 0.00 #DIV/0!
R$ 151,007.40 R$ 136,201.50 90%
Ads Tipo / Formato Invest. Real. Liquido

26/02_Oscar 26/02_Oscar R$ 3,666.66 R$ 3,333.33
26/02_Oscar 26/02_Oscar R$ 916.66 R$ 833.33
26/02_Oscar 26/02_Oscar R$ 3,666.66 R$ 3,333.33
26/02_Oscar 26/02_Oscar R$ 916.66 R$ 833.33
26/02_Oscar 26/02_Oscar R$ 916.66 R$ 833.33
26/02_Oscar 26/02_Oscar R$ 3,666.66 R$ 3,333.33
23/02_Voltas as Aulas 4 23/02_Voltas as Aulas 4 R$ 330.00 R$ 300.00
23/02_Voltas as Aulas 4 23/02_Voltas as Aulas 4 R$ 2,750.00 R$ 2,500.00
04/02_Carnaval 04/02_Carnaval R$ 2,860.00 R$ 2,600.00
04/02_Carnaval 04/02_Carnaval R$ 715.00 R$ 650.00
04/02_Carnaval 04/02_Carnaval R$ 715.00 R$ 650.00
04/02_Carnaval 04/02_Carnaval R$ 2,860.00 R$ 2,600.00
03/02_Milkshake Bob's 03/02_Milkshake Bob's R$ 2,640.00 R$ 2,400.00
03/02_Milkshake Bob's 03/02_Milkshake Bob's R$ 660.00 R$ 600.00
03/02_Milkshake Bob's 03/02_Milkshake Bob's R$ 2,640.00 R$ 2,400.00
03/02_Milkshake Bob's 03/02_Milkshake Bob's R$ 659.65 R$ 599.68
29/01_Piscina 29/01_Piscina R$ 4,400.00 R$ 4,000.00
28/03_Xícara 28/03_Xícara R$ 4,804.36 R$ 4,367.60
28/03_Xícara 28/03_Xícara R$ 14,604.15 R$ 13,276.50
24/03_Páscoa 24/03_Páscoa R$ 11,000.00 R$ 10,000.00
24/03_Páscoa 24/03_Páscoa R$ 7,901.30 R$ 7,183.00
18/03_Sorriso 18/03_Sorriso R$ 2,640.00 R$ 2,400.00
18/03_Sorriso 18/03_Sorriso R$ 2,640.00 R$ 2,400.00
18/03_Sorriso 18/03_Sorriso R$ 660.00 R$ 600.00
18/03_Sorriso 18/03_Sorriso R$ 660.00 R$ 600.00
05/03_Rafting 05/03_Rafting R$ 3,035.44 R$ 2,759.49
12/03_loola 12/03_loola R$ 378.10 R$ 343.73
12/03_lolla vídeo 12/03_lolla vídeo R$ 2,175.14 R$ 1,977.40
12/03_lolla vídeo 12/03_lolla vídeo R$ 2,821.94 R$ 2,565.40
12/03_lolla vídeo 12/03_lolla vídeo R$ 528.00 R$ 480.00
12/03_lolla vídeo 12/03_lolla vídeo R$ 528.00 R$ 480.00
12/03_loola 12/03_loola R$ 527.05 R$ 479.14
12/03_loola 12/03_loola R$ 2,175.14 R$ 1,977.40
12/03_loola 12/03_loola R$ 2,821.94 R$ 2,565.40
05/03_Rafting 05/03_Rafting R$ 2,230.76 R$ 2,027.96
05/03_Rafting 05/03_Rafting R$ 191.08 R$ 173.71
05/03_Rafting 05/03_Rafting R$ 188.13 R$ 171.03
24/02_Look a Like 24/02_Look a Like R$ 41,799.88 R$ 37,999.89
24/03_Fudge_Seg6 24/03_Fudge_Seg6 R$ 0.00 R$ 0.00
24/03_Torta de Morango_Seg5 24/03_Torta de Morango_Seg5 R$ 1.60 R$ 1.45
24/03_Pipoca_Seg4 24/03_Pipoca_Seg4 R$ 1.07 R$ 0.97
24/03_Flan_Seg3 24/03_Flan_Seg3 R$ 1.84 R$ 1.67
24/03_Waffle_Seg1 24/03_Waffle_Seg1 R$ 0.90 R$ 0.82
24/03_Frappuccino_Seg2 24/03_Frappuccino_Seg2 R$ 7,700.00 R$ 7,000.00
R$ 100,134.34 91031.22
R$ 741.17 R$ 673.79
R$ 640.44 R$ 582.22
R$ 594.60 R$ 540.54
R$ 410.19 R$ 372.90
R$ 1,652.48 R$ 1,502.25
R$ 147.25 R$ 133.87
R$ 216.05 R$ 196.41
R$ 14.92 13.562538
R$ 1,652.48 1502.252806
R$ 145.76 132.508339
R$ 148.33 134.842668
R$ 1,652.48 1502.253064
R$ 177.72 161.559802
R$ 85.34 77.583611
R$ 7.60 6.910231
R$ 112.39 102.170073
R$ 12.35 11.231089
R$ 124.15 112.862405
R$ 1,087.03 988.212689
R$ 110.59 100.533656
R$ 77.66 70.601333
R$ 103.43 94.026769
R$ 41.33 37.570918
R$ 122.08 110.982498
R$ 122.08 110.982498
R$ 123.11 111.914447
R$ 107.14 97.404518
R$ 12.28 11.160144
R$ 122.76 111.601372
R$ 122.07 110.976744
R$ 57.84 52.579997
R$ 65.32 59.382051
R$ 121.76 110.688199
R$ 122.07 110.976831
R$ 121.76 110.688208
R$ 25.46 23.142174
R$ 48.94 44.492283
R$ 43.38 39.434691
R$ 35.62 32.385268
R$ 2.87 2.612435
R$ 40.16 36.512316
R$ 67.14 61.032877
R$ 66.14 60.126383
R$ 52.66 47.871598
R$ 67.22 61.107913
R$ 67.39 61.259828
R$ 109.75 99.769917
R$ 26.89 24.446158
R$ 30.21 27.459557
R$ 26.14 23.765033
R$ 28.05 25.501402
R$ 25.74 23.396652
R$ 109.75 99.769906
R$ 10.97 9.976987
R$ 109.75 99.769883
R$ 107.05 97.322148
R$ 124.42 113.111227
R$ 10.70 9.731239
R$ 121.39 110.352421
R$ 114.30 103.906916
R$ 107.22 97.471815
R$ 124.96 113.603153
R$ 114.52 104.108277
R$ 121.39 110.352403
R$ 113.79 103.448569
R$ 107.10 97.360236
R$ 113.79 103.448557
R$ 114.30 103.906911
R$ 121.92 110.832322
R$ 107.05 97.322145
R$ 114.30 103.906899
R$ 109.49 99.537074
R$ 107.04 97.312185
R$ 114.52 104.108573
R$ 109.21 99.285678
R$ 107.04 97.312391
R$ 121.81 110.734595
R$ 124.85 113.502973
R$ 115.13 104.666304
R$ 121.81 110.734585
R$ 109.26 99.324067
R$ 110.47 100.429424
R$ 109.21 99.285672
R$ 112.38 102.167048
R$ 121.53 110.485571
R$ 11.38 10.344857
R$ 107.08 97.343797
R$ 121.92 110.832348
R$ 107.22 97.471819
R$ 113.96 103.599155
R$ 10.92 9.928568
R$ 113.96 103.599158
R$ 121.53 110.485336
R$ 110.47 100.429421
R$ 111.82 101.657966
R$ 114.52 104.108443
R$ 109.49 99.537232
R$ 12.46 11.324747
R$ 109.49 99.537224
R$ 11.24 10.216704
R$ 107.10 97.360175
R$ 107.05 97.322142
R$ 110.47 100.429415
R$ 115.13 104.666303
R$ 109.26 99.324075
R$ 107.08 97.343801
R$ 114.12 103.748219
R$ 112.38 102.167041
R$ 111.30 101.180996
R$ 114.12 103.748207
R$ 109.26 99.324053
R$ 114.52 104.109093
R$ 107.05 97.322152
R$ 115.13 104.666302
R$ 121.39 110.352411
R$ 111.30 101.180992
R$ 111.82 101.657971
R$ 109.49 99.537222
R$ 113.79 103.448551
R$ 114.30 103.906902
R$ 114.12 103.748205
R$ 108.54 98.673812
R$ 111.82 101.657965
R$ 110.47 100.429434
R$ 107.08 97.343785
R$ 109.21 99.285681
R$ 108.81 98.915776
R$ 12.19 11.083233
R$ 108.54 98.673801
R$ 108.54 98.673813
R$ 108.81 98.915779
R$ 107.10 97.360143
R$ 107.22 97.471832
R$ 112.38 102.167042
R$ 107.04 97.312401
R$ 115.13 104.666318
R$ 111.30 101.180999
R$ 108.81 98.915784
R$ 107.22 97.471839
R$ 121.81 110.734594
R$ 121.53 110.485321
R$ 113.96 103.599178
R$ 109.26 99.324065
R$ 107.10 97.360138
R$ 11.41 10.374822
R$ 111.82 101.657969
R$ 113.96 103.599168
R$ 108.81 98.915782
R$ 111.30 101.180991
R$ 10.85 9.867381
R$ 107.08 97.343794
R$ 39,887.08 36260.98
R$ 47,298.99 42999.08
674
582
51
5
58
541
635
455
303
268
180
464
167
201
346
191
26
191
184
184
253
250
186
251
101
253
346
346
110
251
250
91
19
85
88
131
167
78
49
88
88
88
89
7
88
88
89
81
81
88
89
89
89
11
21
2
0
Alcance Imp. Plan. Imp. Real. % CPM Plan. CPM Real. % Cliques Plan.s
Cliques Real.
1,697,105 0 #DIV/0! #DIV/0! #DIV/0! 8,038 0
0 #DIV/0! #DIV/0! #DIV/0! 95,309 0
0 #DIV/0! 0
0 #DIV/0! 0
0 #DIV/0! 0
0 #DIV/0! 0
0 #DIV/0! 0
10,539,123 0 0% R$ 5.94 #DIV/0! 78.4% 0
25,115,060 0 0% R$ 3.52 #DIV/0! 67.6% 19,808 0
35,654,183 180,355,196 506% R$ 19.21 R$ 3.50 -81.8% 123,155 92,389
0 87,112,212 103,347 13,029

0 0 0 0
0 0 0 0
35,654,183 18,809,175 53% R$ 4.24 R$ 7.24 71.0% 19,808 18,752
Alcance Impres. Real. CPM Website Clique

1,845,159 2,692,521 R$ 1.36
240,516 326,326 R$ 2.81
1,401,863 1,790,250 R$ 2.05
395,008 503,365 R$ 1.82
365,343 409,670 R$ 2.24
964,831 1,448,409 R$ 2.53
186,657 198088 R$ 1.67
1296374 1693000 R$ 1.62
459485 553668 R$ 1.79
1854176 2645212 R$ 1.16
601520 601520 R$ 4.57
190729 195469 R$ 5.06
961019 1000368 R$ 3.08 1
67624 68274 R$ 4.83
274879 322996 R$ 1.36
1449807 1910126 R$ 1.50
1882813 3075687 R$ 1.07
574085 789385 R$ 1.39
179363 222814 R$ 3.46 160
1269568 1720544 R$ 1.79 1297
866769 1102086 R$ 2.79 534
235950 303970 R$ 2.53 359
2321004 3428885 R$ 0.83
373091 472612 R$ 1.51
338831 420746 R$ 1.70
1737941 2953244 R$ 0.97
975437 996558 R$ 2.65
145069 148498 R$ 4.44
639237 660017 R$ 4.00
80124 80240 R$ 8.22
1302867 1482061 R$ 2.97
197701 218538 R$ 5.03
1321755 1461253 R$ 3.01 1
178243 193573 R$ 5.68
790401 991,490 R$ 4.85 1,276
3723076 5,629,402 R$ 2.59 3,948
940027 1,516,483 R$ 7.25 11,061
4819588 7,867,400 R$ 1.00
1184119 1,376,640 R$ 1.92
1077558 1,198,085 R$ 2.20
141502 147,313 R$ 4.48
121922 129,231 R$ 5.11
1305752 1,671,401 R$ 1.82
68337 69,596 R$ 5.43 19
868457 1,032,075 R$ 2.11
973007 1,090,534 R$ 2.59
281920 305,583 R$ 1.73
246911 274,242 R$ 1.93
101312 102,801 R$ 5.13 27
640516 649,301 R$ 3.35 205
668273 691,465 R$ 4.08 263
1051438 1,326,810 R$ 1.68
45506 52,418 R$ 3.65
38044 41,693 R$ 4.51
2133877 16104729 R$ 2.60
662480 2887252 R$ 2.67
2190574 6589160 R$ 1.25
9011564 35651254 R$ 1.17
3413089 15439704 R$ 2.71
888921 2507417 R$ 3.29
794 797 R$ -
982 994 R$ 1.60 3
778 786 R$ 1.36 2
696 703 R$ 2.61 3
779 793 R$ 1.14 2
2769346 3,362,741 R$ 2.29 5,991
5172102 R$ 19.36 12975
424,859 R$ 1.74 178
419,244 R$ 1.53 218
336,587 R$ 1.77 164
175,548 R$ 2.34 15
108,198 R$ 15.27 3
106,171 R$ 1.39 0
105,325 R$ 2.05 8
101367 R$ 0.15 5
97759 R$ 16.90 0
86906 R$ 1.68 0
82749 R$ 1.79 0
81244 R$ 20.34 0
77482 R$ 2.29 1
67314 R$ 1.27 0
64820 R$ 0.12 0
61122 R$ 1.84 0
59663 R$ 0.21 0
59132 R$ 2.10 0
55119 R$ 19.72 0
53855 R$ 2.05 0
53017 R$ 1.46 0
51045 R$ 2.03 0
45299 R$ 0.91 10
41454 R$ 2.94 0
39754 R$ 3.07 0
39581 R$ 3.11 0
38605 R$ 2.78 0
38551 R$ 0.32 0
37877 R$ 3.24 1
36280 R$ 3.36 0
35037 R$ 1.65 0
34323 R$ 1.90 0
33776 R$ 3.60 2
33484 R$ 3.65 0
32936 R$ 3.70 0
31691 R$ 0.80 3
30589 R$ 1.60 0
24992 R$ 1.74 0
24387 R$ 1.46 0
23319 R$ 0.12 0
22238 R$ 1.81 0
19309 R$ 3.48 0
19022 R$ 3.48 0
17199 R$ 3.06 0
16317 R$ 4.12 0
16315 R$ 4.13 1
13855 R$ 7.92 0
13545 R$ 1.99 0
13200 R$ 2.29 0
12539 R$ 2.08 0
12335 R$ 2.27 0
11974 R$ 2.15 0
11812 R$ 9.29 0
9338 R$ 1.18 0
9252 R$ 11.86 0
6832 R$ 15.67 0
5578 R$ 22.31 0
5497 R$ 1.95 0
5486 R$ 22.13 0
5472 R$ 20.89 0
5423 R$ 19.77 0
5211 R$ 23.98 1
5162 R$ 22.19 0
5141 R$ 23.61 0
5129 R$ 22.19 0
5128 R$ 20.88 0
5095 R$ 22.33 1
5005 R$ 22.84 0
4987 R$ 24.45 0
4891 R$ 21.89 0
4779 R$ 23.92 0
4707 R$ 23.26 0
4633 R$ 23.10 0
4600 R$ 24.90 0
4576 R$ 23.87 0
4482 R$ 23.88 0
4388 R$ 27.76 0
4352 R$ 28.69 1
4349 R$ 26.47 0
4321 R$ 28.19 0
4316 R$ 25.31 0
4314 R$ 25.61 0
4313 R$ 25.32 0
4298 R$ 26.15 0
4262 R$ 28.52 0
4214 R$ 2.70 0
4196 R$ 25.52 0
4146 R$ 29.41 0
4145 R$ 25.87 0
4127 R$ 27.61 0
4104 R$ 2.66 0
4103 R$ 27.77 0
4080 R$ 29.79 0
4070 R$ 27.14 0
4052 R$ 27.60 0
4043 R$ 28.33 0
3994 R$ 27.41 0
3951 R$ 3.15 0
3946 R$ 27.75 0
3903 R$ 2.88 0
3843 R$ 27.87 0
3825 R$ 27.99 1
3816 R$ 28.95 0
3807 R$ 30.24 0
3807 R$ 28.70 0
3798 R$ 28.19 0
3793 R$ 30.09 0
3714 R$ 30.26 0
3681 R$ 30.24 0
3543 R$ 32.21 0
3516 R$ 31.07 0
3493 R$ 32.79 0
3444 R$ 31.08 0
3419 R$ 33.67 0
3416 R$ 35.54 0
3410 R$ 32.64 0
3402 R$ 32.87 0
3368 R$ 32.51 0
3362 R$ 33.85 0
3320 R$ 34.43 0
3319 R$ 34.38 0
3297 R$ 32.92 0
3268 R$ 34.22 0
3248 R$ 34.01 0
3244 R$ 33.01 0
3238 R$ 33.73 0
3235 R$ 33.63 0
3226 R$ 3.78 0
3219 R$ 33.72 1
3203 R$ 33.89 0
3196 R$ 34.04 0
3180 R$ 33.68 0
3149 R$ 34.05 0
3118 R$ 36.04 0
3073 R$ 34.83 0
3067 R$ 37.54 0
3059 R$ 36.38 0
3007 R$ 36.18 0
2989 R$ 35.87 0
2972 R$ 40.99 0
2957 R$ 41.10 0
2932 R$ 38.87 0
2915 R$ 37.48 0
2783 R$ 38.48 0
2688 R$ 4.25 0
2666 R$ 41.94 0
2648 R$ 43.04 0
2633 R$ 41.32 0
2546 R$ 43.72 0
2475 R$ 4.39 0
2445 R$ 43.79 0
5371997 R$ 7.43 2665
13437178 R$ 3.52 16087
424859 R$ 1.59 2202
419244 R$ 1.39 2155
385036 R$ 0.13 2814
370703 R$ 0.01 749
339350 R$ 0.17 616
336587 R$ 1.61 1714
292258 R$ 2.17 509
246205 R$ 1.85 1157
243065 R$ 1.25 419
221772 R$ 1.21 395
215957 R$ 0.83 1683
212584 R$ 2.18 1254
205288 R$ 0.81 1498
198321 R$ 1.01 438
190372 R$ 1.82 1769
189233 R$ 1.01 227
178160 R$ 0.15 422
154606 R$ 1.23 225
147733 R$ 1.24 204
143812 R$ 1.28 172
137561 R$ 1.84 796
135433 R$ 1.84 859
133785 R$ 1.39 196
129264 R$ 1.94 827
126461 R$ 0.80 186
106310 R$ 2.38 917
105897 R$ 3.27 1392
102977 R$ 3.36 1153
101900 R$ 1.08 176
100078 R$ 2.50 801
99575 R$ 2.51 816
78816 R$ 1.15 244
77237 R$ 0.25 148
66952 R$ 1.26 299
65425 R$ 1.35 438
65340 R$ 2.00 90
65062 R$ 2.57 361
64031 R$ 1.22 442
62023 R$ 0.79 88
57279 R$ 1.53 73
57224 R$ 1.55 399
54279 R$ 1.63 452
53847 R$ 1.66 433
53218 R$ 0.13 82
49488 R$ 1.78 452
47649 R$ 1.85 310
44749 R$ 1.98 271
42766 R$ 1.88 87
41784 R$ 1.95 153
41233 R$ 2.14 391
39352 R$ 2.25 311
37649 R$ 2.36 269
28043 R$ 3.16 222
20114 R$ 0.53 89
19785 R$ 1.08 29
2884 R$ 0.68 19
1754 R$ 0.00 3
% CPC Plan. CPC Real. % CTR Plan. CTR Real. p.p. Eng. no Post
Taxa de Engajamento
Curtidas
0.0% R$ 18.61 #VALUE! 0.2% 0.0% - 0.15 1,622,660 +-100% #DIV/0!
0.0% R$ 0.65 214588.5% 0.8% - 0.80 +-100% #DIV/0!
0.0% R$ 4.46 10.4% 1.70% - 1.58 +-100% +-100%
75.0% R$ 5.56 R$ 6.83 22.8% 0.35% 0.1% - 0.29 +-25% +405,8%
13% R$ 2.90
#DIV/0!
#DIV/0!
95% R$ 7.62 R$ 7.26
Website Clique CPC CTR Engaj. no Post Tx de EngajCurtidas

0.0% 371,667 20.1% 5,398
0.0% 28,116 11.7% 356
0.0% 258,007 18.4% 2,188
0.0% 51,235 13.0% 950
0.0% 42,704 11.7% 375
0.0% 197,469 20.5% 2,011
0.0% 12969 6.9% 103
0.0% 224605 17.3% 1313
0.0% 42900 9.3% 661
0.0% 358464 19.3% 3200
0.0% 30504 5.1% 26992
0.0% 4020 2.1% 3689
### 0.0% 58054 6.0% 51550
0.0% 1320 2.0% 1164
0.0% 21873 8.0% 130
0.0% 294357 20.3% 1941
0.0% 469484 24.9% 6243
0.0% 65534 11.4% 992
R$ 4.81 0.1% 4006 2.2% 3091
R$ 2.37 0.1% 67948 5.4% 54337
R$ 5.77 0.0% 40911 4.7% 33293
R$ 2.14 0.1% 6168 2.6% 4791
0.0% 392157 16.9% 3295
0.0% 29904 8.0% 235
0.0% 26874 7.9% 463
0.0% 298338 17.2% 4119
0.0% 29497 3.0% 20824
0.0% 2755 1.9% 2047
0.0% 51532 8.1% 44850
0.0% 3360 4.2% 2751
0.0% 73602 5.6% 62937
0.0% 5537 2.8% 4913
### 0.0% 68640 5.2% 57898
0.0% 5205 2.9% 4649
R$ 3.77 0.1% 2,649 0.3%
R$ 3.70 0.1% 36,779 1.0%
R$ 0.99 0.7% 11,137 1.2%
0.0% 88,132 1.8%
0.0% 8,130 0.7%
0.0% 7,532 0.7% 1
0.0% 367 0.3%
0.0% 323 0.3%
0.0% 11,921 0.9%
R$ 19.90 0.0% 121 0.2%
0.0% 142,381 16.4%
0.0% 204,628 21.0%
0.0% 40,837 14.5%
0.0% 33,682 13.6%
R$ 19.52 0.0% 178 0.2%
R$ 10.61 0.0% 3,958 0.6%
R$ 10.73 0.0% 5,405 0.8%
0.0% 8,277 0.8%
0.0% 92 0.2%
0.0% 129 0.3%
0.0% 2006395 94.0% 39850
0.0% 390872 59.0% 7975
0.0% 1071093 48.9% 3801
0.0% 5486698 60.9% 23486
0.0% 2891028 84.7% 5163
0.0% 467643 52.6% 706
0.0% 0.0%
R$ 0.53 0.3% 3 0.3%
R$ 0.53 0.3% 2 0.3%
R$ 0.61 0.4% 3 0.4%
R$ 0.45 0.3% 2 0.3%
R$ 1.29 0.2% 55,991 2.0% 49,573
R$ 7.72 0.3% 7526 0.1%
R$ 4.16 0.0% 2,958 0.7%
R$ 2.94 0.1% 2,919 0.7%
R$ 3.63 0.0% 2,335 0.7%
R$ 27.35 0.0% 1,510 0.9%
R$ 550.83 0.0% 806 0.7%
0.0% 763 0.7%
R$ 27.01 0.0% 867 0.8%
R$ 2.98 0.0% 1030 1.0%
0.0% 834 0.9%
0.0% 516 0.6%
0.0% 733 0.9%
0.0% 628 0.8%
R$ 177.72 0.0% 890 1.1%
0.0% 348 0.5%
0.0% 341 0.5%
0.0% 377 0.6%
0.0% 301 0.5%
0.0% 367 0.6%
0.0% 339 0.6%
0.0% 377 0.7%
0.0% 260 0.5%
0.0% 265 0.5%
R$ 4.13 0.0% 942 2.1%
0.0% 263 0.6%
0.0% 308 0.8%
0.0% 255 0.6%
0.0% 196 0.5%
0.0% 472 1.2%
R$ 122.76 0.0% 382 1.0%
0.0% 400 1.1%
0.0% 124 0.4%
0.0% 148 0.4%
R$ 60.88 0.0% 403 1.2%
0.0% 275 0.8%
0.0% 363 1.1%
R$ 8.49 0.0% 519 1.6%
0.0% 129 0.4%
0.0% 98 0.4%
0.0% 140 0.6%
0.0% 144 0.6%
0.0% 95 0.4%
0.0% 124 0.6%
0.0% 176 0.9%
0.0% 92 0.5%
0.0% 170 1.0%
R$ 67.39 0.0% 145 0.9%
0.0% 118 0.9%
0.0% 79 0.6%
0.0% 59 0.4%
0.0% 71 0.6%
0.0% 63 0.5%
0.0% 46 0.4%
0.0% 90 0.8%
0.0% 49 0.5%
0.0% 67 0.7%
0.0% 52 0.8%
0.0% 34 0.6%
0.0% 59 1.1%
0.0% 29 0.5%
0.0% 29 0.5%
0.0% 44 0.8%
R$ 124.96 0.0% 51 1.0%
0.0% 14 0.3%
0.0% 51 1.0%
0.0% 42 0.8%
0.0% 43 0.8%
R$ 113.79 0.0% 37 0.7%
0.0% 25 0.5%
0.0% 40 0.8%
0.0% 40 0.8%
0.0% 28 0.6%
0.0% 33 0.7%
0.0% 30 0.6%
0.0% 37 0.8%
0.0% 35 0.8%
0.0% 43 1.0%
0.0% 26 0.6%
R$ 124.85 0.0% 33 0.8%
0.0% 33 0.8%
0.0% 37 0.9%
0.0% 29 0.7%
0.0% 27 0.6%
0.0% 28 0.6%
0.0% 25 0.6%
0.0% 19 0.4%
0.0% 26 0.6%
0.0% 22 0.5%
0.0% 32 0.8%
0.0% 27 0.7%
0.0% 40 1.0%
0.0% 31 0.8%
0.0% 44 1.1%
0.0% 33 0.8%
0.0% 26 0.6%
0.0% 25 0.6%
0.0% 26 0.6%
0.0% 37 0.9%
0.0% 44 1.1%
0.0% 35 0.9%
0.0% 35 0.9%
0.0% 35 0.9%
R$ 107.05 0.0% 39 1.0%
0.0% 29 0.8%
0.0% 42 1.1%
0.0% 31 0.8%
0.0% 28 0.7%
0.0% 34 0.9%
0.0% 27 0.7%
0.0% 28 0.8%
0.0% 38 1.1%
0.0% 8 0.2%
0.0% 15 0.4%
0.0% 30 0.9%
0.0% 39 1.1%
0.0% 28 0.8%
0.0% 26 0.8%
0.0% 27 0.8%
0.0% 35 1.0%
0.0% 29 0.9%
0.0% 19 0.6%
0.0% 36 1.1%
0.0% 26 0.8%
0.0% 27 0.8%
0.0% 32 1.0%
0.0% 21 0.6%
0.0% 27 0.8%
0.0% 27 0.8%
0.0% 22 0.7%
R$ 108.54 0.0% 32 1.0%
0.0% 8 0.2%
0.0% 13 0.4%
0.0% 16 0.5%
0.0% 27 0.9%
0.0% 27 0.9%
0.0% 21 0.7%
0.0% 27 0.9%
0.0% 15 0.5%
0.0% 25 0.8%
0.0% 29 1.0%
0.0% 26 0.9%
0.0% 19 0.6%
0.0% 25 0.9%
0.0% 21 0.7%
0.0% 20 0.7%
0.0% 17 0.6%
0.0% 22 0.8%
0.0% 29 1.1%
0.0% 17 0.6%
0.0% 25 1.0%
0.0% 16 0.6%
0.0% 18 0.7%
R$ 14.97 0.0%
R$ 2.94 0.1%
R$ 0.31 0.5% 2958
R$ 0.27 0.5% 2919
R$ 0.02 0.7% 8246
R$ 0.01 0.2% 45475
R$ 0.09 0.2% 46196
R$ 0.32 0.5% 2335
R$ 1.25 0.2% 46485
R$ 0.39 0.5% 2410
R$ 0.72 0.2% 30836
R$ 0.68 0.2% 26919
R$ 0.11 0.8% 2711
R$ 0.37 0.6% 3076
R$ 0.11 0.7% 2466
R$ 0.46 0.2% 20753
R$ 0.20 0.9% 7076
R$ 0.84 0.1% 25835
R$ 0.06 0.2% 20625
R$ 0.85 0.1% 21521
R$ 0.90 0.1% 18854
R$ 1.07 0.1% 18849
R$ 0.32 0.6% 1741
R$ 0.29 0.6% 1657
R$ 0.95 0.1% 18697
R$ 0.30 0.6% 1639
R$ 0.55 0.1% 20130
R$ 0.28 0.9% 1983
R$ 0.25 1.3% 8295
R$ 0.30 1.1% 7405
R$ 0.62 0.2% 11147
R$ 0.31 0.8% 1684
R$ 0.31 0.8% 1712
R$ 0.37 0.3% 9215
R$ 0.13 0.2% 11064
R$ 0.28 0.4% 1277
R$ 0.20 0.7% 1510
R$ 1.46 0.1% 8093
R$ 0.46 0.6% 1493
R$ 0.18 0.7% 1259
R$ 0.56 0.1% 9738
R$ 1.20 0.1% 5903
R$ 0.22 0.7% 1545
R$ 0.20 0.8% 1577
R$ 0.21 0.8% 1565
R$ 0.08 0.2% 5513
R$ 0.20 0.9% 1587
R$ 0.29 0.7% 1314
R$ 0.33 0.6% 1224
R$ 0.93 0.2% 5146
R$ 0.53 0.4% 7149
R$ 0.23 0.9% 1456
R$ 0.29 0.8% 1248
R$ 0.33 0.7% 1215
R$ 0.40 0.8% 1244
R$ 0.12 0.4% 160
R$ 0.73 0.1% 2492
R$ 0.10 0.7% 31
R$ 0.00 0.2% 5
Comentários Visitas Leads Views Plan. Views. Real. % CPV Plan CPV Real
+0% 47,210 5,313 170,000 0 0% R$ 0.88 R$ 0.01
+21.6% 27,850 2,780 233,333 0 0% R$ 0.26
1,007,878 0 0% R$ 0.09
0
0
0
0
0
+-10.3% 4,339 192 0
+-7,9% 79,399 8,285 1,411,211 21,111,184 1496% R$ 0.21 R$ 0.02
1,411,211 15,380,111 1090% R$ 0.21 R$ 0.02

0 0
0 0
0 0
Coment. Compart. Cliques Únicos Curtidas na Página Video Viewsews to 25%ews to 50%eo Views to 75%
133 86 43665 2290 366050 188011 103834 67077
48 38 1860 101 27627 14004 8594 6444
106 66 23093 484 255641 115280 60947 39218
55 36 3356 376 50066 29046 18114 13112
54 19 4326 105 42137 21857 13533 9820
146 108 16303 513 195196 85402 43362 28137
11 3 979 51 12827 9330 6563 5601
41 37 17358 484 223210 143429 84783 66226
29 17 3240 485 42095 33290 25352 21883
49 30 38127 2456 355185 251900 169304 136570
139 85 31614 1097
41 35 4223 597
151 134 62065 4961
29 16 1310 107
43 11 1938 66 21631 11725 8287 7165
179 69 22435 646 292154 123312 72419 59076
214 136 55664 3501 462889 238161 160613 137271
84 37 4864 693 64280 40690 30561 26846
56 56 3797 241
171 168 76795 10450
144 152 43029 1859
63 56 6438 1071
78 85 28267 743 388699 313041 131098 74719
17 15 1402 101 29598 25177 14261 9572
17 16 1714 217 26329 23060 13846 9233
54 51 27631 1434 294114 241210 110901 64179
1085 599 31270 5463
174 103 2839 714
1235 416 51893 2549
171 50 3054 265
273 284 74467 4174
79 60 5672 541
208 195 74380 6834
62 38 5304 705
176 4525 2217
622 58441 17983
2 74 10538 852
3138 122505 22420
164 15146 5217
139 12027 2722
23 615 258
30 598 307
271 26420 12743
1 9 226 115
15 7476 258 142366 99153 53008 30342
33 9797 223 204595 145311 75970 42012
90 28 40828 28271 15163 9652
1 87 40 33672 23784 13501 8985
1 24 305 125
48 5582 1005
112 7379 1031
99 19212 9679
5 267 182
21 219 100
406 1453 213322 13927 1964676 821425 545422 459845
144 319 12549 1985 382028 178344 124720 105772
156 305 13441 2613 1065862 516996 382621 333500
407 1991 513441 17071 5460789 2494497 1788318 1550464
133 2511 129141 1873 2883208 1138921 655945 477730
24 417 1696 116 466337 203836 131779 101855
1
6
3
3
3
427 5507
1406445 852305.7 609834.6 535574.256
0 0 0 0
74905 17265 8428 5696
75435 14056 6065 3954
0 0 0 0
76474 14479 6207 3953
77897 17258 8584 5968
62702 11318 4468 2763
64445 12706 5452 3417
52688 13760 6729 4629
59373 12124 5814 3983
49283 8531 3375 2003
44590 7427 2954 1806
38797 7670 2992 1794
38801 7695 3080 1787
38741 8105 3210 1886
33162 7994 4000 2768
36702 7292 2985 1802
39714 7289 2994 1783
34120 6794 2791 1631
0 0 0 0
24168 4955 2055 1277
26743 5556 2286 1405
25373 5296 2252 1370
24187 5247 2172 1278
28766 6402 2919 1933
24755 5848 2669 1723
25628 5271 2291 1528
22416 4784 1820 1053
23700 5411 2146 1236
26653 5814 2542 1624
23076 5281 2250 1347
23747 5574 2408 1468
0 0 0 0
18810 4026 1607 864
16456 3703 1438 812
17189 3017 1294 824
16377 2717 1142 723
14579 3331 1330 724
11862 2569 1157 760
12415 2713 1199 799
11004 2244 947 591
12181 2646 1165 739
11988 2677 1186 733
10572 2224 1053 719
8602 1713 732 429
8814 1736 698 432
8478 1699 705 445
8112 1715 693 422
7875 1625 660 413
7933 1768 823 555
5679 1379 672 460
6156 1563 705 462
7101 1316 621 402
5006 1167 532 322
5471 1134 513 333
4752 1223 526 326
3370 715 309 186
5653 1099 511 316
4214 935 415 271
3302 723 310 177
5289 1120 501 326
4506 1008 437 268
5612 1021 509 309
5040 1058 479 309
3840 744 301 187
5159 1057 461 274
4790 968 437 258
4151 1007 418 243
3652 1014 468 305
4093 923 381 207
3797 878 436 275
3689 960 425 250
4536 1043 460 287
3678 883 370 203
3713 894 411 251
4123 915 401 241
4644 991 467 309
3491 855 406 264
3509 819 366 224
3575 867 396 255
3533 880 353 221
3669 899 405 242
3233 806 340 193
4162 810 370 256
3666 865 353 215
4199 848 386 252
4619 863 382 255
4367 890 374 232
4010 826 352 207
4386 907 409 277
3272 825 368 243
3370 733 314 201
3770 785 361 233
3347 814 375 223
3647 840 361 223
3971 882 400 264
3476 815 348 210
3688 733 320 200
3130 735 329 203
4025 876 380 251
4695 894 392 259
4056 924 422 285
3237 832 380 242
3568 873 406 240
4063 817 365 252
3686 749 353 259
4191 835 370 256
3097 844 339 181
2520 651 257 157
2621 601 260 166
2908 707 307 177
2890 832 363 215
3232 721 320 190
2965 760 330 210
2708 763 331 201
2781 710 326 205
2838 810 350 202
2986 789 341 220
2994 656 291 178
3494 714 296 193
2760 728 316 187
3205 775 338 219
2935 829 392 232
3381 637 282 198
2613 701 329 198
3448 741 335 244
2727 670 294 164
2885 721 310 166
2445 556 221 116
2686 666 300 199
2773 758 335 215
2469 661 300 170
2887 750 322 194
2618 736 304 188
2890 671 294 186
2300 564 233 128
2768 768 327 183
2597 710 309 182
2641 668 288 170
2592 751 323 181
2266 576 246 160
2435 678 316 201
2193 562 249 147
2524 647 279 166
2354 591 236 112
2426 669 290 156
1978 518 218 127
2021 568 245 134
0 0 0 0
0 0 0 0
0 0 0 0
239808 46064 19335 11257
230184 46309 19484 11239
0 0 0 0
198353 48280 20173 11370
0 0 0 0
155348 30156 12947 7413
146179 27272 11699 6825
0 0 0 0
1 0 0 0
0 0 0 0
113026 20877 8902 5253
0 0 0 0
123120 36855 17616 10813
107292 29265 13751 7775
99784 30175 14601 8971
95560 27871 13496 8370
92836 27491 13171 8032
0 0 0 0
0 0 0 0
88026 19341 7899 4380
0 0 0 0
91198 28227 13467 8088
0 0 0 0
0 0 0 0
0 0 0 0
61988 11348 4846 2920
0 0 0 0
0 0 0 0
43759 9648 4006 2233
54126 15186 7071 4219
0 0 0 0
0 0 0 0
37592 8042 3372 1970
0 0 0 0
0 0 0 0
46681 14583 6752 4035
31601 8857 4285 2708
0 0 0 0
0 1 0 0
0 0 0 0
28276 7517 3419 1939
0 0 0 0
0 0 0 0
0 0 0 0
26373 5240 2398 1522
35049 9870 4743 2878
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
12519 3694 1788 1142
0 0 0 0
1205 227 96 64
Eng Plan Eng Real % CPE Plan CPE Real Views. Real.
-98.6% 170,000 12,313,729 7243% R$ 0.88 R$ 0.00 -98.6% 1,655,741
-83.8% 233,333 21,393 9% R$ 0.26 R$ 3.50 1226.7% 0
-42.9% 1,007,878 7,526 1% R$ 0.09 R$ 9.38 10563.3% 0
666,772 4,246,374 637% R$ 0.18 R$ 0.00 -82.5% 0
516,658 R$ 0.10 97,748
185,000 0 0% R$ 0.18
51,667 0 0% R$ 0.26
0
0
-89.4% 2,314,650 17,169,893 742% R$ 0.23 R$ 0.03 -87.5% 2,756,658
-91.0% 1,411,211 12,342,648 875% R$ 0.34 R$ 0.02 -90.2% 540,015

0 0 -87.8% 2,118,895
0 0 182.6% 637,763
0 0
Views to 100% CPV CPV Complete View Chamada dRetweets Respostas Seguidores
40036 R$ 0.01 R$ 0.09
4507 R$ 0.03 R$ 0.20
24143 R$ 0.01 R$ 0.15
8840 R$ 0.02 R$ 0.10
6640 R$ 0.02 R$ 0.14
16730 R$ 0.02 R$ 0.22
4221 R$ 0.03 R$ 0.08
43551 R$ 0.01 R$ 0.06
16786 R$ 0.02 R$ 0.06
89670 R$ 0.01 R$ 0.03
5402 R$ 0.02 R$ 0.08

33215 R$ 0.01 R$ 0.09
78028 R$ 0.01 R$ 0.04
20548 R$ 0.02 R$ 0.05
46055 R$ 0.01 R$ 0.06

7331 R$ 0.02 R$ 0.10
6857 R$ 0.03 R$ 0.10
38090 R$ 0.01 R$ 0.08
16364 R$ 0.02 R$ 0.13
21832 R$ 0.01 R$ 0.13
5795 R$ 0.01 R$ 0.09
5374 R$ 0.02 R$ 0.10
259307 R$ 0.02 R$ 0.16

73476 R$ 0.02 R$ 0.10
210467 R$ 0.01 R$ 0.04
775970 R$ 0.01 R$ 0.05
265577 R$ 0.01 R$ 0.16
70944 R$ 0.02 R$ 0.12
392116.866 R$ 0.07 R$ 0.26

57 11 38
44 5 22
51 10 23
0 38 6 9
4237 R$ 0.02 R$ 0.39 32 4 6
2779 R$ 0.00 R$ 0.05 12 2 7
0 24 6 5
2655 R$ 0.00 R$ 0.01 16 9 1
4326 R$ 0.02 R$ 0.38 18 1 11
1885 R$ 0.00 R$ 0.08 8 1 0
2372 R$ 0.00 R$ 0.06 16 2 5
3419 R$ 0.03 R$ 0.48 22 2 7
2853 R$ 0.00 R$ 0.06 16 2 3
1309 R$ 0.00 R$ 0.07 11 0 2
1177 R$ 0.00 R$ 0.01 5 2 1
1199 R$ 0.00 R$ 0.09 8 2 1
1184 R$ 0.00 R$ 0.01 9 0 0
1206 R$ 0.00 R$ 0.10 3 1 3
2061 R$ 0.03 R$ 0.53 16 6 7
1178 R$ 0.00 R$ 0.09 10 0 0
1216 R$ 0.00 R$ 0.06 12 0 2
1112 R$ 0.00 R$ 0.09 6 0 2
0 17 5 5
864 R$ 0.01 R$ 0.14 9 4 1
923 R$ 0.00 R$ 0.13 6 0 1
940 R$ 0.00 R$ 0.13 5 2 1
891 R$ 0.00 R$ 0.12 6 0 4
1375 R$ 0.00 R$ 0.01 12 2 4
1170 R$ 0.00 R$ 0.10 12 4 2
1058 R$ 0.00 R$ 0.12 15 3 2
699 R$ 0.00 R$ 0.08 4 2 2
844 R$ 0.00 R$ 0.08 6 0 3
1092 R$ 0.00 R$ 0.11 5 3 2
904 R$ 0.01 R$ 0.14 5 1 2
961 R$ 0.01 R$ 0.13 9 2 5
0 9 3 2
523 R$ 0.00 R$ 0.09 3 1 4
538 R$ 0.00 R$ 0.08 1 0 4
565 R$ 0.00 R$ 0.06 4 1 0
480 R$ 0.00 R$ 0.01 0 1 0
481 R$ 0.00 R$ 0.08 10 7 1
532 R$ 0.01 R$ 0.13 3 0 0
579 R$ 0.01 R$ 0.11 5 2 1
401 R$ 0.00 R$ 0.13 4 5 1
516 R$ 0.01 R$ 0.13 4 0 1
514 R$ 0.01 R$ 0.13 4 0 0
526 R$ 0.01 R$ 0.21 4 0 3
278 R$ 0.00 R$ 0.10 3 0 0
279 R$ 0.00 R$ 0.11 1 0 1
297 R$ 0.00 R$ 0.09 4 0 0
296 R$ 0.00 R$ 0.09 3 0 0
284 R$ 0.00 R$ 0.09 0 0 0
409 R$ 0.01 R$ 0.27 2 0 0
351 R$ 0.00 R$ 0.03 1 0 1
348 R$ 0.02 R$ 0.32 1 0 1
280 R$ 0.02 R$ 0.38 2 0 0
238 R$ 0.02 R$ 0.52 3 1 1
242 R$ 0.00 R$ 0.04 2 0 0
226 R$ 0.03 R$ 0.54 1 0 1
141 R$ 0.03 R$ 0.81 2 0 0
250 R$ 0.02 R$ 0.43 0 0 0
196 R$ 0.03 R$ 0.64 2 0 1
121 R$ 0.03 R$ 0.95 0 0 0
241 R$ 0.02 R$ 0.50 2 0 0
199 R$ 0.03 R$ 0.57 0 0 1
228 R$ 0.02 R$ 0.47 1 0 0
225 R$ 0.02 R$ 0.51 0 0 0
131 R$ 0.03 R$ 0.87 1 0 0
202 R$ 0.02 R$ 0.60 2 1 1
172 R$ 0.02 R$ 0.62 0 0 1
170 R$ 0.03 R$ 0.67 1 0 0
210 R$ 0.03 R$ 0.52 2 0 0
138 R$ 0.03 R$ 0.78 0 0 0
196 R$ 0.03 R$ 0.58 0 0 1
170 R$ 0.03 R$ 0.64 0 0 1
195 R$ 0.02 R$ 0.55 0 0 0
132 R$ 0.03 R$ 0.92 1 1 0
178 R$ 0.03 R$ 0.70 1 0 1
156 R$ 0.03 R$ 0.74 0 1 0
227 R$ 0.03 R$ 0.54 2 2 2
177 R$ 0.03 R$ 0.62 1 0 1
157 R$ 0.03 R$ 0.70 0 0 0
171 R$ 0.03 R$ 0.64 2 0 0
149 R$ 0.03 R$ 0.75 0 0 0
173 R$ 0.03 R$ 0.70 0 0 0
139 R$ 0.00 R$ 0.08 0 0 0
193 R$ 0.03 R$ 0.55 2 0 0
149 R$ 0.03 R$ 0.82 0 0 0
178 R$ 0.03 R$ 0.60 1 0 1
194 R$ 0.02 R$ 0.59 1 0 0
166 R$ 0.00 R$ 0.07 0 0 1
144 R$ 0.03 R$ 0.79 0 0 0
209 R$ 0.03 R$ 0.58 1 0 0
173 R$ 0.03 R$ 0.64 1 0 1
157 R$ 0.03 R$ 0.71 1 0 1
176 R$ 0.03 R$ 0.65 0 0 2
145 R$ 0.03 R$ 0.76 0 0 1
169 R$ 0.00 R$ 0.07 1 0 0
181 R$ 0.03 R$ 0.60 0 0 0
151 R$ 0.00 R$ 0.07 1 0 0
138 R$ 0.03 R$ 0.78 1 0 1
133 R$ 0.03 R$ 0.80 1 0 1
191 R$ 0.03 R$ 0.58 1 0 0
199 R$ 0.02 R$ 0.58 2 0 0
194 R$ 0.03 R$ 0.56 0 0 0
165 R$ 0.03 R$ 0.65 1 0 0
173 R$ 0.03 R$ 0.66 1 0 1
188 R$ 0.03 R$ 0.60 0 1 0
184 R$ 0.03 R$ 0.60 2 1 0
182 R$ 0.03 R$ 0.63 0 0 1
127 R$ 0.04 R$ 0.86 0 0 0
112 R$ 0.05 R$ 1.02 1 0 0
115 R$ 0.04 R$ 0.93 0 0 0
118 R$ 0.04 R$ 0.98 1 0 0
153 R$ 0.04 R$ 0.79 3 0 1
123 R$ 0.03 R$ 0.90 0 0 0
131 R$ 0.04 R$ 0.85 0 0 1
138 R$ 0.04 R$ 0.79 4 0 0
133 R$ 0.04 R$ 0.86 1 0 1
130 R$ 0.04 R$ 0.88 2 0 1
156 R$ 0.04 R$ 0.73 0 0 0
113 R$ 0.04 R$ 0.96 0 1 0
129 R$ 0.03 R$ 0.87 0 0 0
116 R$ 0.04 R$ 0.95 1 0 0
158 R$ 0.03 R$ 0.68 0 0 0
159 R$ 0.04 R$ 0.69 0 1 1
150 R$ 0.03 R$ 0.73 0 0 0
138 R$ 0.00 R$ 0.09 1 0 0
173 R$ 0.03 R$ 0.63 0 0 1
105 R$ 0.04 R$ 1.03 0 0 0
112 R$ 0.04 R$ 0.97 0 0 0
73 R$ 0.04 R$ 1.47 1 0 0
136 R$ 0.04 R$ 0.79 0 0 0
147 R$ 0.04 R$ 0.76 0 0 1
119 R$ 0.04 R$ 0.90 0 0 0
123 R$ 0.04 R$ 0.94 1 0 0
122 R$ 0.04 R$ 0.91 0 0 0
135 R$ 0.04 R$ 0.81 1 1 0
87 R$ 0.05 R$ 1.23 0 0 1
125 R$ 0.04 R$ 0.97 3 0 0
117 R$ 0.05 R$ 1.04 0 0 1
107 R$ 0.04 R$ 1.07 1 0 0
118 R$ 0.04 R$ 0.93 1 0 0
109 R$ 0.05 R$ 0.98 0 1 0
142 R$ 0.00 R$ 0.08 4 0 0
89 R$ 0.05 R$ 1.26 0 1 0
108 R$ 0.05 R$ 1.06 0 0 0
71 R$ 0.05 R$ 1.53 1 0 0
109 R$ 0.05 R$ 1.02 0 0 2
77 R$ 0.01 R$ 0.14 0 0 0
86 R$ 0.05 R$ 1.25 0 1 0
0 57 11 38
0 44 5 22
0 151 17 49
7926 36 14 11
7912 41 5 12
0 51 10 23
7816 45 4 10
0 34 15 16
5207 27 10 13
4839 25 7 2
0 66 10 34
0 53 21 27
0 52 5 35
3796 16 8 14
0 71 3 21
8093 20 2 7
5380 19 1 17
6740 7 1 5
6366 2 0 2
6040 7 2 2
0 16 4 10
0 29 6 21
3038 11 12 2
0 17 2 10
5946 7 1 18
0 14 4 11
0 164 12 21
0 119 7 5
2132 7 2 4
0 16 0 12
0 14 4 18
1592 7 2 5
3030 2 0 3
0 6 1 2
0 34 1 12
1471 2 2 0
0 14 3 8
0 21 3 10
2871 6 1 0
2063 2 2 3
0 24 1 5
0 24 0 6
0 37 2 7
1358 6 0 2
0 34 2 5
0 12 1 5
0 12 1 4
1138 4 1 0
2095 5 2 6
0 20 0 3
0 14 2 4
0 14 1 1
0 21 0 3
0 2 0 0
852 2 0 3
0 0 0 0
47 0 0 0
ews. Real.
13.5%
#DIV/0!
#DIV/0!
#DIV/0!
#DIV/0!
13.1%
14.8%
3.5%
14%
11%

Mondelez Oreo Relatorio-Trimestral Q1 20160430v04-1

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Mondelez Oreo Relatorio-Trimestral Q1 20160430v04-1

Hochgeladen von

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Verfügbare Formate

Cliente: Oreo

Período Analisado: 05/01 a 30/03/2016

Tempo da Campanha CPView

Plan vs. Real:

Planejado Realizado Planejado

Planejado Realizado Planejado

Performance por Post

24/02_Look a Like - Pa i s [Interes s es ] - Mobil e 24/02_Look a Li ke - Pai s [Da dos Dem

Desempenho por post

24/02_Look a Li ke - Pa i s [Da dos Demograficos ] - Mobi l e 24/02_Look a Like - Oreo - Mobil e

Tipo Investimento Alcance Impressões

- Oreo - Mobi le Enga ja

4/02_Look a Li ke - Pa is [Da dos Demograficos ] - Mobi l e 24/02_Look a Li ke - Oreo - Desktop 2

5,460,699 2,494,497 1,788,318 1,550,464

1,964,666 821,425 545,422 459,845

1,065,698 516,996 382,621 333,500

3,349,234 1,138,921 655,945 477,730

466,305 203,836 131,779 101,855

775,970 17,071 R$ 1.17

259,307 259,307 R$ 2.60

210,467 2,613 R$ 1.25

265,577 1,873 R$ 2.71

70,944 116 R$ 3.29

Custo por Custo por

Performance por Post

Desempenho por post

24/03_Fl a n_Seg3 24/03_Torta de Morango_Seg5

Tipo Investimento Alcance Impressões

24/03_Torta de Morango_Seg5 Engajamentos no Post Investimento 24/03_Pi poca _Seg4

55,987 2.01% 49,569 427

R$ 0.14 R$ 0.16 R$ 18.03

Custo por Custo por

Performance por Tweet

Desempenho por Tweet

[Lov] Look-a-Like | Oreo

[Lov] Look-a-Like | Oreo

[Lov] Look a Li ke - Pa i s [Segui dores ]

Data de Término Tipo Investimento Impressões

2/29/2016 Vídeo - Tweet R$ 10,005.33 412,779

2/29/2016 Vídeo - Tweet R$ 6,172.00 206,874

2/29/2016 Vídeo - Tweet R$ 11,332.53 580,957

3/31/2016 Vídeo - Tweet R$ 10,299.30 117,870

3/31/2016 Vídeo - Tweet R$ 10,959.30 104,057

3/31/2016 Vídeo - Tweet R$ 10,343.30 113,561

1,282 4,331 0 111

nho_Bá s i co_"Ha ppy Hour"_04/03 [Lov] Look a Li ke - Pai s [Pa l avras -C

Taxa de interação do Visitas ao

Vídeo 25% Reproduzido Vídeo 50% reproduzido Vídeo 75% reproduzido

61,920 26,624 16,411

29,331 13,142 8,531

83,160 35,776 24,456

24,088 10,907 7,198

21,071 9,132 5,521

22,137 9,934 6,186

Conclusões do vídeo Visualizações de Vídeo

Custo Por Exibição

Desempenho por anúncio

Anúncio Grupo de Anúncio Tipo

Custo Total Visualizações

Cliques CTR% CPC C.P.M.

Vídeo reproduzido Vídeo reproduzido

Mês Número do Mês Investmento Alcance

Janeiro 1 R$ 10,000.00 2,619,987

Março 3 R$ 56,827.76 11,371,987