SCHOOL OF BUSINESS MANAGEMENT (SBM)

COLLEGE OF BUSINESS (COB)

No. Information on Course

UNIVERSITI UTARA MALAYSIA
1. Course Name : STRATEGIC MANAGEMENT

2. Course Code: BPMN3023

3. Semester / Session : FIRST 2017/2018 (A171)

4. PRE-REQUISITES* : FINAL YEAR OF STUDY & HAVE FULFILLED 100 CREDIT

HOURS AND ABOVE (≥100 CREDIT HOURS)**

*REMINDER: failure/negligence/disobedience in meeting these pre-requisites will

caused an automatic withdrawal from the course
** includes all credit hours that have been transferred (with proof/evidence)

5. Name of Academic Staff: Assoc. Professor Dr Hartini Ahmad

6. Contact No: 04-928 7428 Email: drhartini@gmail.com

7. Consultation Hour: Mon 11.00am-12.00pm; 2.30pm-3.30pm; Tue 2.30pm-3.30pm

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8. Objective(s) of Course :
To enable students:
1. To understand the theory and concepts in strategic management.
2. To apply approaches, techniques and tools to acquire strategic
solutions.
3. To perform strategic audit through identification of strategic issues
and reccomend strategic solutions to organizations.

9. Course Learning Outcomes:

1. Explain the basic concepts in strategic management and various type
of strategies.

2. Relate theory to practise by applying approaches, techniques or tools

in strategic management.

3. Demonstrate strategic decision making solutions from issues or

problems of business and management in a given situation.

4. Identify potential alternative strategies through strategic audit by

formulating, implementing and evaluating strategies.
10. Transferable Skills:
1. To gain knowledge on theories and concepts in strategic management.
2. To enable students to solve problems/ issues by using strategic
approaches, techniques, tools and management audit.
3. To acquire managerial skills by solving strategic scenarios and cases in
a given time.

11. Teaching-learning and assessment strategy: Mixed method between

teacher-centred and student-centred. Assessment strategy is based on
combination of formative and summative assessment.

12. Synopsis:
Strategic management is the management of an organization's resources to
achieve its goals and objectives. It consists of the continuous process of
formulating, implementing of action and strategy evaluation and control to
keep a firm aligned with its external environment. It aims to capitalize on
organisational strengths and environmental opportunities while minimizing or
avoiding organisational weaknesses and environmental threats.
Strategic management is a multidisciplinary course that integrates the
knowledge learned from other courses that were concerned with a specific
functional area (e.g. production, marketing, finance, accounting, human
resources), and/or well-defined and specialized body of knowledge (e.g.
economics, statistics, business law, information systems).

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13. Mode of Delivery:
Lectures, Assignments, Case Studies, Audio Visual Aids and Exams (both
mid-term and final) and Presentation.

14. Assessment Methods and Types:

Coursework 60%
Strategic Audit Assignment: 25%
Test: 15%
Corporate Presentation (Managerial Skills): 10%
Mini Case Study for Managerial Skills: 10%
Final Exam: 40%

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18. Content outline of the course/module and the SLT per topic

Topics Week Hour

1. Introduction To Strategic Management
1.1. Strategic Management: Background and History
1.2. Strategic Management: Definition
1.3. Strategic Management Process 1 3
1.4. Strategic Management Model
1.5. Basic Element in Strategic Management: Direction
(Vision and Mission)
2. Corporate Governance
2.1. Definition of Corporate Governance
2.2. Role of The Board of Directors (BOD)
2.3. BOD Role in Strategic Management 2
3
2.4. BOD Structure
2.5. Trends in Corporate Governance
2.6. Role of Top Management

3. Ethics and Corporate Social Responsibility In Strategic

Management
3.1. Strategic Decision Makers and Social Responsibility 3
3.2. Ethical Decision Making 3
3.3. Corporate Stakeholders
3.4. The Responsibility of a firm

4. External Environmental Scanning

4.1. Definition of Environmental Scanning
4.2. Environmental Scanning Process
4.3. External Environmental Variables 4,5
4.4. External Strategic Factors 6
4.5. Porter’s Approach in Industry Analysis
4.6. Information Gathering Activities about Competitors
4.7. Opportunities and Threats

5. Internal Environmental Scanning

5.1. Resources-Based Approach
5.2. Business Models
6,7
5.3. Value Chain Analysis 6
5.4. Scanning of Functional Resources and Organisational
Capabilities
5.5. Strengths and Weaknesses

6. Strategy Formulation
6.1. Strategy Formulation
6.2. SWOT Analysis 8,9,10
6.3. TOWS Matrix 9
6.4. Types of Corporate Level Strategies
6.5. Types of Business Level Strategies

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 6.6. Types of Functional Level Strategies
6.7. Portfolio Analysis

7. Strategy Implementation: Fundamentals

7.1. Definition of Strategy Implementation
7.2. Basic elements
7.3. Program Establishment 11
7.4. Budget Formation 3
7.5. Procedure Formation
7.6. Organizing for Action
7.7. International Issues in Strategy Implementation

8. Strategy Implementation: Staffing and Leading

8.1. Staffing Issues
8.2. Relationship between Staffing and Strategies
12
8.3. International Staffing Issues 3
8.4. Issues in Leadership
8.5. Corporate Culture
8.6. Action Planning

9. Evaluation And Control

9.1. Evaluation and Control Process
9.2. Evaluation and Control in Strategic Management
13,14
9.3. Measurement of Performance 6
9.4. Issues in Performance Measurement
9.5. Guidelines for Control
9.6. Strategic Information System
Total Hour
42

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MAIN TEXT

Hitt, M.A., Ireland, R.D., & Hoskisson, R.E. (2017). Strategic Management:
Competitiveness & Globalization: Concepts and Cases (12 th ed.). Singapore:
Cengage Learning.

REFERENCES
David, F. R. (2017). Strategic Management: A Competitive Advantage Approach,
Concepts and Cases (16th ed.). New York: Pearson.

Dess, G.G., McNamara, G. & Eisner, A.B. (2016). Strategic Management: Text and
Cases (8th ed.). New York: McGraw-Hill.

Wheelen, T. & Hunger, J. (2015). Strategic Management and Business Policy. (14 th
ed.). New York: Pearson.

Dess, Gregory G., Lumpkin, G. T., Eisner, Alan B., and McNamara, Gerry (2014).
Strategic Management: Text and Cases (7th ed.). New York: McGraw-Hill.

Gamble, John, Thompson, Arthur A., & Peteraf, Margaret A (2014). Essentials of
Strategic Management: The Quest for Competitive Advantage. (4th ed.). New
York: McGraw-Hill.

Haim, H. A. (2011).Pengurusan Strategik(2nd ed.). Kuala Lumpur: McGraw-Hill.

Hashim, Mohd Khairuddin (2008). Strategic Management (2nd ed.). Kuala Lumpur:
Thomson Learning.

Ireland. R. Duane, Hoskisson, Robert E., & Hitt, Michael A. (2013). The Management
of Strategy: Concepts (10th ed.). Stamford: South-Western, Cengage Learning.

Jones, Gareth R., & Hill, Charles W.L. (2013). Theory of Strategic Management (10th
ed.). Stamford: South-Western, Cengage Learning.

Rothaermel, Frank T. (2013). Strategic Management: Concepts. New York:

McGraw-Hill.

Thompson, Arthur A., Peteraf, Margaret A., Gamble, John E., & Strickland, A.J.
(2012). Crafting and Executing Strategy: Concepts and Cases. (18 th ed.). New
York: McGraw-Hill.

(ANY UNLISTED REFERENCES WHICH ARE RELATED TO THE COURSE

COULD ALSO BE USED FOR THE PURPOSE OF ADDITIONAL
READING/KNOWLEDGE)

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