Corporate Image: (Adapted by: Serkan Aydin, Gokhan Ozer, 2005 )

CI1: I am associated with this operator as it gives me a superior feeling.

CI2: I am using this operator as it has additional features in comparison to other operators.

CI3: I am using this operator due to the positive word of mouth from others.

Reference:

Aydin, S. and Özer, G., 2005. The analysis of antecedents of customer loyalty in the Turkish mobile
telecommunication market. European Journal of marketing, 39(7/8), pp.910-925.