SURVEY

1. Demand and Supply Analysis

A. Demand Study

a. Historical Demand Data

According to a report by Philippine Statistics Authority, the total spending on clothing

and footwear slowed down in 2014 as the GDP went down, too. However, as the

economy progresses, the total spending on clothing and footwear hit P36.358 billion in

2015. This shows a 10.2% growth rate for 2015. With clothing and footwear as a basic

necessity, the recent consumer spending and pattern shows that as long as the population

grows, the demand for clothing grows too.

Source: isearch sa PSA

ung mismong data (https://businessmirror.com.ph/local-fashion-businesses-face-
conundrum-of-good-economy/ https://www.statista.com/outlook/244/123/fashion/philippines)

b. Projected Demand Data

The data for the past years census from Philippine Statistics Authority shows that the

population for the district of Malate went from 77,513

for the year 2010, then 86,196 for the year 2015. The
2010 77,513 May
projection shows that on the average, it grows for about
2015 86,196 Aug
for 1.11% The growth rate for the past year will be used for the projection in the next 5

years starting 2017. Source: (https://psa.gov.ph/content/population-119-million-was-recorded-

national-capital-region-results-2010-census-population)

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 In projecting the annual demand, the following factors have been considered:

 Age:

 Target Area:

 Experiencing inconvenience:

 Willingness to try:

 Willing at price level

 Target market share:

Year Population Target Age bracket Willing to buy Target Market share

2018 92,011 0.48 0.83 0.09

2019 94,035 0.48 0.83 0.1
2020 96,104 0.48 0.83 0.1
2021 98,026 0.48 0.83 0.1
2022 100,183 0.48 0.83 0.1

Total

c. Supply Study

a. Supply Data

Jackets are essential that most clothing lines in the country produce one. Most jackets

employed are manufactured to trends in style. However, the current situation of

suppliers of affordable convertible jacket is relatively few to none. To this day,

convertible jackets are only available internationally. This gives the company an edge

over local participants.

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 .b. Historical Supply

The wearing apparel sector ranks second with 8.2% in the manufacturing businesses

in the country as of 2014. There are over 546 establishments in the country.

(https://psa.gov.ph/content/2014-annual-survey-philippine-business-and-industry-

aspbi-manufacturing-sector)

2. Market Research

a. Procedure in Conducting Market Research

The procedure applied in conducting a market research is ________.

b. Respondents’ Profile;

In determining the appropriate respondent, the proponents have considered the personal

characteristics such as: age bracket, occupation, income, preference and willingness to try

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 our product. For this study, ___________ have been examined and used for the

projection for the whole population.

a. Market area: In this study, the proponents targeted the district of Malate, Manila..

Malate is the 5th district of Manila with over 57 barangay from Zone 75 to 90 and

barangays 688 til 744.

b. Age bracket: Age of the respondents is one of the most important characteristics in

understanding their views about the particular problems; by and large age indicates level

of maturity of individuals in that sense age becomes more important to examine the

response. (copy pasted) In the survey conducted, the proponents have targeted the age

bracket 15-49..

c. Working status: Person’s occupations do have a bearing on his or her personality and so

also the ways of looking at the problem before him. The quality of life is also determined

by an individual’s occupation and the incomes he derives from it. Occupation of an

individual also socialized him or her in a particular fashion which in turn reflects his or

her pattern of behaviors and his/her level of understanding of particular phenomenon. In

other words the person’s response to a problem is possible determined by the type of

occupation he is engaged in and hence variable occupation was investigated by the

researcher and data pertaining to occupation is (cp)

d. Income/allowance Income of a person plays an important role in shaping the economic

conditions of an individual which in turn is likely to have bearing on the responses about

a problem posed to him. The proponents, therefore in this study has considered the

expense ans

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 c. Sample Survey Instrument

1. In what age bracket are you in?

Below 13
13-19
20-29
30-39
40-49
50 above

2. What is your current working status?

Employed (proceed to #3)
Self Employed (proceed to #3)

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 Unemployed (proceed to #4)
Student (proceed to #4)

3. What is your monthly income?

Below ₱15,000
₱ 15,000 to 19,999
₱ 20,000 to 24,999
₱ 25,000 to 29,999
₱ 30,000 and above

4. What is your monthly allowance?

Below ₱5,000
₱ 5,000 to 9,999
₱ 10,000 to 14,999
₱ 15,000 to 19,999
₱ 20,000 and above

5. Where do you USUALLY buy jacket? (Check all applicable.)

Department Stores
Boutique Shops
Tiangges/Bazaars
Online shops
Thrift Shops/Ukay-ukay
Others ____________

6. How much do you pay for a jacket?

1. Below ₱ 1,000
2. ₱ 1,000 to ₱ 1,499
₱ 1,500 to ₱ 1,999
₱ 2,000 to ₱ 2,499
₱ 2,500 above

7. Which of the following factors do you consider when purchasing a jacket?

(Rate 1-6, 1 being the highest)
Aesthetics
Affordability
Brand
Comfort
Functionality
Quality

8. Which of the following brands do you prefer when buying jackets?

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 Adidas Penshoppe
Reebok Uniqlo
Nike Others _________
Bench

9. Do you experience inconvenience when you take off your jacket for a while?
(Example: When the jacket is consuming space in your bag or too hassle to carry when
the weather is inappropriate.)
Yes
No

10. Will you consider buying a jacket that is convertible into bag?
Yes
No (Do not continue)

11. If yes, how much are you willing to pay for it?
Below ₱ 1,000
₱ 1,000 to ₱ 1,499
₱ 1,500 to ₱ 1,999
₱ 2,000 to ₱ 2,499
₱ 2,500 above

e. Survey Results and Analysis

1. Age group 2. Working status

AGE GROUP
The table shows that from the ___ number of The table shows that from the ___ number of
15-19
respondents, ____ % answered that they are respondents, ____ % answered29-29
that they are
30-39
between ____ years old, between ____ years old
40-49
50 above

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 3. For employees & self employed:
monthly income
The table shows that from the ___ number of

respondents, ____ % answered that they are

between ____ years old

For unemployed & students:

monthly allowance
The table shows that from the ___

number of respondents, ____ %

answered that they are between ____

years old

4. Store location
The table shows that from the ___

number

of
WORKING STATUS
responde
Employed
nts, ____
Self employed
% Unemployed
answere Student

tha
MONTHLY INCOME

₱ 15,000
₱ 15,000 to 19,999
` ₱ 20,000 to 24,999
₱ 25,000 to 29,999
₱30,000 above
 t they are between ____ years old

5. Preference in buying
The table shows that from the ___

number of respondents, ____ % PREFERENCE IN BUYING

answered that they are between ____

years old Affordability

Aesthetics
Brand
Comfort

Functionality

Quality

6. B
r MONTHLY ALLOWANCE
a
n Below ₱ 1,000
d ₱ 1,000 to ₱ 1,499
₱ 1,500 to ₱ 1,999
p
r ₱ 2,000 to ₱ 2,499
e ₱ 2,500 above
f
erence
The table shows that from the ___ number

of respondents, ____ % answered that they

are between ____ years old

WHERE DO YOU USUALLY
BUY

Department sotr

Botique
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Tiangge
 HOW OFTEN DO YOU BUY IN
SEMIANNUAL
7. Frequency of purchase
The table shows that from the ___ number of
1-3
respondents, ____ % answered that they are
4-6
between ____ years old
7-9

10 Above

EXPERIENCING
INCONVENIENCE
Yes
8. Experiencing inconvenicen
No
The table shows that from the ___ number of

respondents, ____ % answered that they are

between ____ years old

BRANDS
Adidas
9. C
on Bench
si Nike
de Uniqlo
r
bu Reebok
yi
ng Others

The table

shows that from the ___ number of

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respondents, ____ % answered that they are

between ____ years old

10. Willing to pay WILLING TO PAY AT PRICE LEVEL

The table shows that from the ___ number
Below ₱ 1,000
of respondents, ____ % answered that they
₱ 1,000 to ₱ 1,499
are between ____ years old
₱ 1,500 to ₱ 1,999

₱ 2,000 to ₱ 2,499

₱ 2,500

CONSIDER BUYING

Yes

No

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