QUESTIONNAIRE

A STUDY ON THE CONSUMER PREFERENCE TOWARDS SILVER ORNAMENT &

VESSELS IN MADURAI CITY.

Personal details :

1. Name :

2. Gender : (a) Male [ ] (b)Female [ ]

3. Age :

(a)20-30 [ ] (b)30-40 [ ] (c)40-50 [ ] (d)50 & above [ ]

4. Education :

(a) upto HSC [ ] (b)Graduate [ ] (c) PG [ ] (d)Professional [ ]

5. Marital status :

(a)Married [ ] (b)single [ ]

6. Profession :

(a)Government Employee [ ] (b)Private Employee [ ]

(c)Business [ ] (d)Others [ ]

7. Monthly Income :

(a)Below Rs.10000 [ ] (b)Rs.10000 to Rs.20000 [ ]

(c)Rs.20000 to Rs.30000 [ ] (d)Above Rs.30000 [ ]

Details on purchase of silver ornaments:

1. Do you use silver product?

(a)yes [ ] (b)No [ ]
2. If Yes, which types of a ornaments do you purchase?

(a)Pooja Ornaments [ ] (b)Fancy ornaments [ ]

(c)Silver photoframes [ ] (d) Silver coins [ ]

3. what is your first consideration when purchasing silver ornaments?

(a)Fashion [ ] (b)colour & design [ ]

(c)value for money [ ] (d)Good quality [ ]

4. How often do you purchase?

(a) Regular [ ] (b)occasional [ ]

5. In which occation do you want to buy silver product?

(a)For Festival [ ] (b)For Wedding [ ]

(c)Gift [ ] (d)Investment [ ]

6. Where do you prefer to buy?

(a)Branded store [ ] (b)Traditional family smith [ ]

(c)Local area [ ] (d)Any where [ ]

7. What influenced you to buy the above stated silver ornaments?

(a)Advertising [ ] (b)Family/Friends [ ]

(c)Display in shop [ ] (d)word of mouth promotion [ ]

8.Where will you make shopping for silver ornaments?

(a)Online shopping [ ] (b)Departmental stores [ ]

(c)Shopping mall [ ] (d)Flagship store [ ]

9. How long have you been using this silver ornaments?

(a)less than 3 month [ ]

(b)3 to 6 month [ ]

(c)6 to 9 month [ ]

(d)more then one year [ ]

10.what kind of payment mode did you want to use during silver ornaments?

(a)cash [ ] (b)credit card [ ]

(c)schemes [ ] (d)exchange of old ornaments [ ]

11.Will you eager to buy silver during discount?

(a) yes [ ] (b) No [ ]

12. If yes, what kind of discount did you expect?

(a)without making charges /damage [ ] (b)Gifts [ ]

(c)Free coupens [ ] (d)Bumper prices [ ]

13. What was the reason for the delay between the purchase decision and the actual purchase?

(a)Financial Constrains [ ]

(b)waiting for more innovative product [ ]

(c)waiting for market response [ ]

(d)none [ ]

Opinions on silver ornaments:

1. During which festival prefer to buy silver ornaments?

S. No Particulars Ranking
1 Akshayathrithi
2 Diwali
3 Chirstmas
4 Ramzan
5 Aadi peruku
2. When you buy silver ornaments what criteria do you normaly look for?

S.A – Strongly agree, A – agree, N – No opinion, D.A – Disagree , S.D.A –Strongly Disagree
S.A A N D.A S.D.A

1.High quality
2.price
3.what’s in trend
4.Brand
5.Reliability for a good
customer service

3. Do you have any better experience in using silver products?

(a) Yes [ ] (b)No [ ]

If yes, specify the reason : ________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

4. Suggestions to improve:

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