Master of Business Administration

MBA in Hospital Management: What is it about?
In today's dynamic business environment the health care has evolved as specialized industry
which requires specific skill sets to manage these institutions. So here the Health managers are
required to perform complex managerial responsibilities, both in the new models of health care
delivery and in traditional hospital institutions. It is opined that old boundaries between
administrative and medical management are slowly fading away. In majority of institutions, a
few number of health administrators consider that they are adequately prepared through their
formal education for the career of a competent health manager. Although as its an upcoming
field so there is a low consensus on the set of basic competences and skills required of health
managers, nobody really questions the necessity of additional academic improvement and
professional development for a competent performance of managerial functions in an complex
dynamic environment such as health care . So understanding this dire need of health care
managers we are purposing to start MBA - Hospital Management course, the details of
purposely are as under:
Objectives:
1. To evaluate the management, issues faced by hospital managers

2. To evaluate the development and the growth issues of hospital managers
3. To review and evaluate hospital services using concepts of organizational structure,
planning and managing human, financial and material resources
4. To analyses and develop hospital policies
5. To understand the principles of good governance and professional ethics in hospitals
6. To develop capacity for innovative learning and help in continuing professional
development
MBA in Hospital Management: Course Highlights
Course Level Post graduate
Duration 2 years (Full time)
Examination Type Semester System
Total Intake 60 seats
Eligibility BAMS /BHMS/BDS /MBBS/Pharmacy

/B.sc Nursing /Bachelors of Physiotherapy
degree from well recognized university with
not less than 50 % aggregate.
Admission Process Entrance test
[Entrance test Fee
(GEN- Rs.2100, SC/ST/PWD – Rs.1000)]
Selection Procedure: merit students will be
called for GD / PI
As per University norms.
Course Fee INR 60,000 to 7,50,000
Average Starting salary INR 2,35,00 to 5,50,000

MBA in Hospital Management: Career Prospects
As health care industry is rapidly growing owing to increase in India as a medical tourism
destination and need of latest technology and effective health care services, there is a need
of course that will enhance the administrative skills of health care administrators in well
equipped, multi-speciality hospitals. MBA in Hospital Management has been designed to
develop professionals in the field of Hospital Management through a comprehensive post-
graduate program. This course intends to offer practical training in the operational and
administrative areas of a hospital. It equips them with management skills like planning,
organizing and decision- making with specific relevance to healthcare industry.
According to India Times report (Oct), Health industry is growing at 15% every year. The
healthcare industry in India is expected to touch over INR 16.8 lakhs by 2020. Existing
healthcare organizations are expanding hospitals in new service areas and new organizations
are entering the domain. 7 of the 20 fastest growing occupations are healthcare related.
Health care is likely to generate 3 million new salaried jobs between by 2016.
Some of the top recruiters for MBA in Hospital Management are listed here:
 Fortis
 Max Healthcare
 Alchemist
 Seven Hills Hospitals
 World Health Organization
 Apollo hospitals
 Medanta The Medcity
 Paras Hospitals
 Sankara Eye Care
Listed here are some of the popular job positions offered to successful postgraduates of the
discipline with the corresponding job descriptions and salaries offered.
Job Position Job Description Average Pay Scale
Healthcare Finance Responsible for overseeing the day to day financial INR 9,56,578 P. A
Managers activities of healthcare institutions and are
responsible for budgeting, financial planning,
financial analysis and reporting of daily financial
activities. The job is highly dynamic and requires
managers to be constantly updated about the
latest insurance and healthcare financing
regulations and options to allow efficient payment
handling.
Medical and Health Service Responsible for planning, directing and INR 36,87,600 P. A
Management coordinating all the healthcare services provided
by the healthcare service provider to ensure timely
and efficient delivery of services.
Hospital Administrators Responsible for ensuring that the services provided INR 4,14,536 P.A
by their healthcare institution run smoothly and
effectively, and patients receive timely treatment.
Hospital administrators are also responsible for the
recruitment of staff including doctors, interns and
nurses. In larger hospitals, there may be multiple
administrators in charge of specific departments
Medical Director Responsible for ensuring proper and timely INR 2,08,245 P. A
administration of treatments at clinics, hospitals,
blood banks and more. They take care of any kind
of grievances any patient might have and are
responsible for the assignment of staff for each
patient. Medical directors are often in charge of
medical ethics and they look after maintaining
transparency in the organization they work in.
Blood Bank Administrator Responsible for proper evaluation of inventory and INR 30,69,120 P. A
coordinating all operational functions of a blood
bank. They provide operational oversight to the 3
most important functions of a blood bank –
receipt, storage and delivery.
HR Recruiter Responsible for overseeing recruitments of new INR 1, 94,302 P. A
staff including nurses, doctors and assistants at
hospitals, nursing homes, blood banks, medical
clinics and other healthcare institutes. HR
Recruiters at medical facilities are responsible for
maintaining a healthy atmosphere at the
workplace and they also ensure that the staff
abides by the rules and regulations of the facility
and that medical staff carry out their duties
ethically and responsibly.
MBA in Hospital Management: Syllabus and Course Description
Note:
1. Examination in each subject will be of 3 hours duration.
2. Maximum Marks for external/written examination is 50 marks and internal assessment is 50 marks
except for seminar and workshop courses.
Instructions to the paper setters:
IF THERE ARE TWO UNITS: Set 10 questions in all. Five questions from each unit. The students are
required to answer five questions in all selecting at least 2 questions from each unit.
IF THERE ARE FOUR UNITS: Set 10 questions in all. Two or three questions from each unit. The students
are required to answer five questions in all selecting at least one question from each unit.
N.B: Use of non-programmable calculators by the students in the Examination Hall is allowed. The
calculators will not be provided by the University.
SCHEME OF EXAMINATION FOR MBA (HOSPITAL MANAGEMENT)
Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the student has to
study FOUR papers of the Group selected.
FIRST SEMESTER
SUBJECT CODE PAPER TITLE MARKS
External Internal
MBAHM-101 MANAGEMENT PRACTICES & 50 50
ORGANIZATIONAL BEHAVIOR
MBAHM-102 ACCOUNTING FOR MANAGEMENT 50 50
MBAHM-103 BUSINESS ENVIRONMENT 50 50
MBAHM-104 MANAGERIAL ECONOMICS 50 50
MBAHM-105 MANAGEMENT SCIENCE 50 50
MBAHM-106(a) COMPUTER FUNDAMENTALS (MS OFFICE) 50
MBAHM-107 SEMINAR ON BUSINESS ENVIRONMENT & ---- 100
MANAGEMENT
SECOND SEMESTER

External Internal
MBAHM-201 MANAGEMENT INFORMATION SYSTEMS AND 50 50
DECISION SUPPORT SYSTEMS
MBAHM-202 BUSINESS STATISTICS & RESEARCH METHODOLOGY 50 50
MBAHM-203 FINANCIAL MANAGEMENT 50 50
MBAHM-204 MANAGEMENT OF HUMAN RESOURCES 50 50
MBAHM-205 MARKETING MANAGEMENT 50 50
MBAHM-206 OPERATIONS MANAGEMENT 50 50
MBAHM-207 SEMINAR ON INTERNATIONAL BUSINESS ---- 100
ENVIRONMENT & MANAGEMENT
MBAHM-208 INTRODUCTION TO EPIDEMIOLOGY AND 50 50
BIOSTATISTICS
MBAHM-209 COMMUNITY HEALTH AND MANAGEMENT OF 50 50
NATIONAL HEALTH PROGRAMMES
MBAHM-210 COMPREHENSIVE VIVA-VOCE** 100
NOTE:
**Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd
Semester.
THIRD SEMESTER
Note: -The student has to opt for ONE of the Specialization Groups offered. Further, the student has to
study FOUR papers of the Group selected.

External Internal
MBAHM-301 PROJECT PLANNING AND ANALYSIS 50 50
SECTORAL SUBJECT – 3
MBAHM-302 HOSPITAL PLANNING AND ORGANISATION 50 50
MBAHM-303 MANAGEMENT OF CLINICAL AND SUPER SPECIALTY 50 50
SERVICES IN HOSPITALS
MBAHM-304 MANAGEMENT OF SUPPORT SERVICES IN HOSPITALS 50 50
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAHM-305 MARKETING RESEARCH AND CONSUMER BEHAVIOUR
FOR HEALTH SERVICES
MBAHM-306 ADVERTISING AND SALES MANAGEMENT OF HEALTH
50 50
SERVICES
MBAHM-307 INTERNATIONAL MARKETING OF HEALTH SERVICES
MBAHM-308 INTERNET MARKETING OF HEALTH SERVICES
FUNCTIONAL SPECIALIZATION GROUP – B (FINANCE)
MBAHM-309 INVESTMENT ANALYSIS FOR HEALTH CARE INDUSTRY
MBAHM-310 STRATEGIC COST MANAGEMENT
MBAHM-311 FINANCIAL ENGINEERING 50 50
MBAHM-312 MERGERS, ACQUISITIONS AND CORPORATE
RESTRUCTURING IN HEALTH CARE INDUSTRY
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE MANAGEMENT
MBAHM-313 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
MBAHM-314 ORGANIZATIONAL DEVELOPMENT AND ITS
APPLICABILITY IN HEALTH CARE INDUSTRY 50 50
MBAHM-315 LABOUR LAWS
MBAHM-316 PERFORMANCE MANAGEMENT
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS MANAGEMENT
MBAHM-317 SUPPLY CHAIN MANAGEMENT IN HOSPITALS
MBAHM-318 ADVANCED PRODUCTION MANAGEMENT
MBAHM-319 BUSINESS PROCESS RE-ENGINEERING AND ITS
50 50
APPLICATIONS IN HEALTH CARE INDUSTRY
MBAHM-320 MANAGEMENT OF TECHNOLOGY AND INNOVATION
IN HEALTH CARE INDUSTRY
MBAHM-321 SUMMER INTERNSHIP REPORT* 100 100
NOTE:
*At the end of the examination of 2nd Semester the students will undergo compulsory summer training
for a period of 6-8 weeks. Every student will submit the Summer Training Report within two weeks from
the start of teaching for 3rd Semester.
FOURTH SEMESTER
Note:- The student has to opt for ONE Specialization Group and select TWO papers out of the papers
offered.

External Internal
MBAHM-401 STRATEGIC MANAGEMENT 50 50
MBAHM-402 SEMINAR ON CORPORATE GOVERNANCE 50
MBAHM-403 WORKSHOP ON DEVELOPING ENTREPRENEURIAL 50
SKILLS
MBAHM-404 OPERATIONS RESEARCH AND TOTAL QUALITY 50 50
MANAGEMENT
MBAHM-405 RESEARCH PROJECT* 100 -----
MBAHM-406 COMPREHENSIVE VIVA-VOCE** 100 -----
MBAHM-407 HEALTH AND HOSPITAL INFORMATION 50 50
MANAGEMENT
MBAHM-408 HEALTH INSURANCE 50 50
MBAHM-409 LEGAL ASPECTS OF HOSPITAL MANAGEMENT 50 50
FUNCTIONAL SPECIALIZATION GROUP – A: MARKETING
MBAHM-410 INDUSTRIAL AND RURAL MARKETING OF HEALTH
50 50
SERVICES
MBAHM-411 INTEGRATED MARKETING COMMUNICATIONS OF 50 50
HEALTH SERVICES
FUNCTIONAL SPECIALIZATION GROUP – B (FINANCE)
MBAHM-412 INTERNATIONAL FINANCIAL MANAGEMENT 50 50
MBAHM-413 MANAGEMENT OF FINANCIAL SERVICES 50 50
FUNCTIONAL SPECIALIZATION GROUP – C: HUMAN RESOURCE MANAGEMENT
MBAHM-414 INDUSTRIAL RELATIONS AND LABOUR WELFARE 50 50
MBAHM-415 TRAINING AND DEVELOPMENT IN HEALTH CARE
50 50
INDUSTRY
FUNCTIONAL SPECIALIZATION GROUP – D: OPERATIONS MANAGEMENT
MBAHM-416 ENTERPRISE RESOURCE PLANNING IN HEALTH
50 50
SERVICE
MBAHM-417 PRODUCTIVITY MANAGEMENT OF HEALTH SERVICES 50 50
0
*Research Project will start from 3rd Semester. However, marks for this project will be counted in the
4th Semester only.
** Comprehensive Viva-Voce in the 4th Semester will be based on papers taught in 3rd and 4
Instructions:
The external paper will carry 50 marks and would be of three hours duration. The question paper will be
divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I
and II. Each question in these groups carries 10 marks. Candidates will be required to attempt four
questions in all from section I and II selecting not more than two questions from each of these group.
The III group shall be a case study of 10 marks and shall be compulsory.
The internal paper will carry 50 marks and it will be distributed as follows:
Two Mid-Semester Tests each carrying 10 marks (Total 20 marks)
Two written Assignments/ Project work each carrying 10 marks (Total 20 marks)
Class Participation and Attendance to be of 10 marks

MBA Part–I (Semester-I) 1
Paper Code: MBAHM-101 Marks: 100(50+50)
Paper Title: Management Practices & Organizational Behavior
Course Overview
The overall objective of this course is to familiarize the students with management concepts and
behavioral processes in the organization.
Course Syllabus
Group I:
Definition, Importance and Functions of Management, Evolution of Management Thoughts, Theories of

Management, Managerial Processes, Functions, skills & roles in organization, Social Responsibility of
Business, Definition, Nature and Features: Planning, Organization, Concept of Authority & Responsibility.
Understanding and Managing Individual Behavior, Organizational Behavior: its Concepts, Features and
Importance, Concepts & Theories of Personality, Perception: Concept and Models, Role of Perception in
Managerial Decision Making.
Group II:
Concepts of Attitudes, Values and Beliefs, Theories of Learning, its Principles, Reinforcement, Motivation
and its theories. Communication: its Process, network & types, Communication Barriers, Controlling: its
Functions, Steps and Essentials to make Effective Controlling, Leadership Theories and Leadership Styles
in Management, Understanding the Concept of Power and Politics, Organizational Change and
Development, Conflict Management, Organization Culture and Effectiveness, Concept of Group
Dynamics, Stress Management.
Recommended Texts
1. Koontz H. and Weihrich H., Essentials of Management, Tata McGraw- Hill Publishing Co. Ltd.,
New Delhi, 12th Edition.
2. Luthans F., Organizational Behaviour, McGraw-Hill, New York, 10th Edition, 2005.
3. Robbins S.P., Organizational Behaviour, Prentice-Hall of India Ltd., New Delhi, 12th Edition, 2007.
4. Stoner J., Management, Prentice-Hall of India Ltd., New Delhi, 6th Edition.
Paper Title: Accounting for Management
Course Overview
The course is designed to provide professional managers, not involved in accounting and finance, with
an introduction to the concepts and issues in accounting and finance, Managers virtually need to acquire
such knowledge for application in their day-to-day managerial decision making.
Course Syllabus
Group I:
Foundations of Financial Accounting: Introduction to Financial Accounting. Accounting Mechanics,

Process and System. Nature of Accounting Information: Scope of Accounting, Accounting concepts,
Principles & Standards, Accounting Cycle, Introducing Book Keeping and Record Maintenance. The
concept of double entry and fundamental principles, Transaction Analysis, Journal Entries, Ledger, Trial
Balance, Subsidiary Books. Financial Statements: Preparation of Final Accounts, Manufacturing Account;
Trading Account, Profit and Loss Account; Balance Sheet (without adjustments).
Group II:
Introduction to cost Accounting and Management Accounting and their Interrelationship with Financial
Accounting Ratio Analysis, Its meaning and Types of Ratios, Solvency Ratios, Liquidity Ratios, Leverage
Ratios & Profitability Ratios. Introduction to Cost Behavior, Cost Volume Relationships, Marginal Costing,
Break Even Analysis. Life Cycle costing, Target Costing. Accounting for Planning and Control: Budgetary
Control System, Cash budget, Master Budget, Flexible Budget, Zero based review, Behavioral aspects of
budgeting.
Recommended Texts
1. Robert Anthony, David F. Hawkins and Kenneth A. Merchant, Accounting-Text and Cases, Tata
McGraw-Hill Publishing Co. Ltd., New Delhi, 12th Edition, 2007.
2. Charles T. Horngren, George Foster and Srikant M. Datra, Cost Accounting: A Managerial
Emphasis, Prentice-Hall of India, New Delhi, 12th Edition.
3. Charles T. Horngren, Introduction to Management Accounting, Prentice-Hall of India, New Delhi,
12th Edition, 2007.
Paper Title: Business Environment
Course Overview
Upon the satisfactory completion of this course the students will be able to: analyze different types of
legal, political, economical systems influencing business; have introductory knowledge of Indian legal
concepts; and see how these concepts apply in Business Environment.
Course Syllabus
Group I:
Concept of business environment: techniques for environment analysis, Elements of environment:

internal and external, Societal environment: business and society, social responsibility of business,
Political and government environment, Demographic environment, Technological environment,
Economic Environment: types of economies, Economic policies-Industrial policy, Fiscal policy, Monetary
policy, privatization and disinvestment, liberalization and globalization. WTO and Intellectual Property
Rights, Competition Act-2002, Information Technology Act-2000, FEMA-2000, Money and Capital
Markets, Introduction to Financial Institutions, Foreign Trade: EPZs, EOUs, TPs and SEZs.
Group II:
Security Exchange Board of India (SEBI): Objectives, Powers and Functions, Consumer Protection Act,
1986-Rights and Remedies, NGOs: Types and Role In Promoting Consumer Awareness. Legal
Environment: Nature of Company, Types of Companies, Formation of Company, Memorandum of
Association, Article of Association, Doctrines of Ultra Vires, Meetings, Functioning of Board of Directors,
Management Frauds, Winding up, Contract Act: Introduction, Types of Contracts, Essentials of a Valid
Contract, Sale of Goods Act: Introduction, Essentials of a Contract of Sale, Principle of Caveat Emptor ISO
9000 and ISO 14000, Global Outsourcing, Public, Private and CoOperative Sectors of Indian economy.
Recommended Texts
1. Justin Paul, Business Environment, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2nd
Edition.
2. Francis Cherunilam, Business Environment, Himalaya Publishing House, Mumbai, 2007.
3. K. Aswathappa, Essentials of Business Environment, Himalaya Publishing House, Delhi, 10th
Edition, 2008.
Paper Title: Managerial Economics
Course Overview
The main objective of this course is to understand the use of the tools of economic analysis in classifying
problems, in organizing and evaluating information and in comparing alternative course of action.
Course Syllabus
Group I:
Managerial Economist’s Role and Responsibilities. Demand Theory and Analysis including Determinants
of Demand. Demand Elasticities - Price, Income, Cross and Advertising; their use in Managerial Decision
Making. Marginal Utility Analysis, Demand Forecasting: Methods and their application. Market
Mechanism: Interaction of Demand and Supply Forces. Production Analysis, Cost Analysis: Cost Concepts
and Determinants of Cost, Revenue Concepts.
Group II:
Pricing under different market structures: Perfect Competition, Monopoly, Oligoply and Monopolistic
Market Structure. Role of Macro Economics for managerial Decision Making. Different Economic
Systems, Concept of National Income: GDP,GNP,GDP (at Market price) Investment multiplier, Concept of
Inflation, Business cycles.
Recommended Texts
1. Edwin Mansfield, W. Bruce Allen, Neil A. Doherty, Keith Weigelt, Managerial Economics: Theory,
Application and Cases, W. W. Norton & Co. Inc., 5th Edition.
2. David Begg, Stanley Fisher, Rudigeer Dovrbusch, Economics, McGraw-Hill Book Company
Limited (U.K.).
3. W.W. Haynes, V.L. Mote and S. Paul, Managerial Economics: Analysis and Cases, Feffers and
Simons Pvt. Ltd., Bombay.
4. Michael Bays; Mote, Paul and Gupta, Managerial Economics: Concepts and Cases, Tata McGraw-
Hill Publishing Company Limited, New Delhi, 34th Edition.
5. Joel Dean, Managerial Economics, Prentice-Hall of India Pvt. Ltd., New Delhi, 1998. Ravindra H.
Dholakia, Microeconomics for Management Students, Oxford University Press, Delhi, 2007.
Paper Title: Management Science
Course Overview
Objective of the course is to have a general understanding of mathematical sciences and learn how to
apply this knowledge in areas relevant to business and finance so that they can prove to be compact,
consistent and powerful tools especially in the fields of Economics, Commerce and Industry. These
quantitative methods not only guarantee a deeper insight into the subject but will also lead towards
exact and analytical solutions to problems treated. This course is the foundation for business core
courses, showing the students how to apply the language of mathematics to business.
Course Syllabus
Group I:
Linear Programming: Concepts, Formulation of LP models, Solution of LP Models using Graphical

techniques and Simplex Method. Sensitivity analysis and duality Transportation Problems: Concepts;
Methods of finding feasible solutions; Optimality Tests; Degeneracy; Maximization problem.
Assignments Problems: Concepts; Hungarian Algorithm; Unbalanced problems; Maximization problem.
Group II:
Game theory: Concepts, Solutions of 2-person games, Pure & Mixed strategy games, Odds method,
Dominance Method, Sub Games method, Equal Gains Method, Graphical Solution. Waiting Line Models:
Structure of a waiting line system; Single channel waiting line model with Poisson Arrivals and
Exponential Service Times; Multiple channel waiting line model with Poisson Arrivals and Exponential
Service Times; Elementary Replacement problems: Concepts and solutions – Replacement of items that
deteriorate with time (with & without change in money value) and items that breaks down suddenly.
Recommended Texts
1. Baruah, Srinath, Basic Mathematics and its Application in Economics, Macmillan India Ltd, 2nd
2. Ed.Hillier, Fredrick S. and Lieberman, Gerald J., Operations Research, Tata McGraw Hill, 2006,
8th Ed
3. Anderson, Sweeney, Williams, An Introduction to Management Science: Quantitative Approach
to Decision Making, South Western Cengage Learning, 11th Edition.
4. Swarup, K., Gupta, P. K. and Mohan, M., Operations Research, Sultan Chand & Sons, 2006.
Paper Code: MBAHM-106(a) Marks: 50
Paper Title: Computer Fundamentals (MS Office)
Course Overview
To introduce students to the use of computer based application packages for documentation
preparation and making reports, preparation of questionnaires, slide presentation for business, tables
and graphs.
Course Syllabus
Group I:
Creating a new document with templates & Wizard, Word basics, Working with fonts, Paragraph
Formatting, Indents, line space, Character Space, Page Formatting, Footnotes, Endnotes, Page
Numbering, Page Set-Up, Printing Documents Header and Footer, Bullets and Numbering, Tabs,
Symbols, Finding and Replacing Text, Spell Check and Grammar Check, Consulting Thesaurus, Inserting
images and objects, Using Words Drawing Features, Inserting Tables – (Adding, deleting, modifying rows
and columns - merging & splitting cells), Using formulas in tables, Converting text to table and viceversa,
Mail Merge tool.
Group II:
Managing Workbooks, Working with Worksheets, Cell Referencing(Absolute references, Mixed

references), Ranges, Using Formulas and Functions; Formulas that Make Decisions (How the if function
works) Formatting Worksheets, Printing Worksheets, Creating and Editing Graphic Objects and Charts,
Sorting Data, Filtering etc., Analyzing Data Using Pivot Tables, Performing What-If Analysis, Issuing
Scenario Manager. Creating new Presentations Using Auto Content Wizard, Using Template, Adding,
Editing, Deleting, Copying, Slides, Applying Slide Design, Adding graphics, graphs, organization charts,
Creating custom animations, Special Effects To Create Transition Slides, Adding Sounds To Slides, Using
Action Buttons, Creating Slide Shows, Rehearsing Slide Timings.
Recommended Texts
1. Saxena S., MS Office Xp for Everyone, Vikas Publishing House, New Delhi, 2007.
2. Coleman P., Mbas Guide to Microsoft Office Xp, New Age International (P) Limited, New Delhi,
2005.
3. Nelson Stephen L., Office Xp: The Complete Reference, Tata McGraw-Hill Publishing Co. Ltd.,
New Delhi, 2001.
4. Sagman S., Microsoft Office Xp for Windows, Pearson Education, New Delhi, 2006.
Instructions: The evaluation will be as follows:
Evaluation of practical will be done jointly by the external and internal experts and will be from 50
marks.
Paper Title: Seminar on Business Environment & Management
Course Syllabus
Group I:
Environmental Management: Fundamentals-Sustainable Development, Implications of human

population growth, Limits to growth; Environment and Business Schools; Energy Management:
Fundamentals-Fossil Fuels use, Energy production and trade, Energy Balance; Ecosystem Concepts: Basic
Concepts and their application in Business, Industrial Ecology and Recycling Industry Environmental
Management System: EMS Standards, ISO 14000. Environmental Auditing. Clearance/Permissions for
establishing industry.
Group II:
Environmental Management and valuation: Environmental Accounting, Economics Environmental Taxes

Shifts, Green Funding, Corporate Mergers, Environmental Ethics; Environmental Management Trade &
Environmental Management, Debt and Environment, GATT/WTO Provisions; Environmental Laws: Acts,
Patents, IPRS, Role of NGOs, PIL Pollution & Waste Management - Air, Water, Land Pollution, Trade in
Wastes; Water, Forest & Biodiversity Management: Water Resources, Dams and their role; Forest
products and Trade. Role of Biodiversity in International Trade; Approaches to Corporate Ethics; Bio-
ethics.
Recommended Texts
1. Uberoi, N. K., Environmental Management, Excel Books, New Delhi, 2000.

2. Pandey, G.N., Environmental Management, Vikas Publishing House, New Delhi, 1997.
3. Gupta, N. Dass, Environmental Accounting, Wheeler Publishing, New Delhi, 1997.
Instructions
The evaluation will be as follows:
Maximum Marks: 100
Internal Assessment: 100

MBA Part–I (Semester-2)
Paper Title: Management Information Systems and Decision Support Systems
Course Overview-
The objective of this course is to introduce the students to the managerial issues relating to the
information systems, its role in an organization, support for decision making and how information
systems can be leveraged to provide business value.
Course Syllabus
Group-I
MIS need and concept, Scope of MIS, Characteristics of MIS, Classification of Information Systems,
Functional Information Systems, System Identification and Feasibility Study, Baseline Project Report,
System Planning, System Analysis, System Development Approaches: Structured Approach, Information
Engineering Approach, Object Oriented Approach; Requirement Analysis, Modelling Tools for MIS: Data
Flow Diagrams, Decision Tree, Decision Table, Structured English, Data Dictionary; System Development
Models, System Design, Coding, Testing, Implementation, Maintenance, Evaluation, Documentation
Group-II
Hardware and Software Issues Regarding Information Systems, Importance of Decision Support Systems,
Components of Decision Support Systems, Decision making under different scenarios, Group Decision
Support Systems, Advanced Concepts of Information Systems: Artificial Intelligence, Business
Intelligence, Artificial Neural Networks, Supply Chain Management, Customer Relationship
Management, E-Commerce, M-Commerce, Fuzzy Logic, Data Warehousing, Data Mining, Enterprise
Resource Planning, Expert Systems, Executive Information Systems, Knowledge Management Systems,
Strategic Information Systems.
Recommended Texts
1. Sahil Raj, Management Information System, Pearson Publication, 2013

2. James, A. O’Brien, Introduction to Information Systems, Tata McGraw-Hill Publishing Co. Ltd.
New Delhi, 2005
3. Efraim, Turban, Jay E. Aronson and Ting-Peng Liang, Decision Support Systems and Intelligent
Systems, Prentice-Hall of India, New Delhi, 7th Edition, 2004
4. George M. Marakas, Decision Support Systems, Prentice-Hall of India, New Delhi, 2009
5. Kenneth C. Laudon, Jane P. Laudon and Rajanish Dass, Management Information Systems:
Managing The Digital Firm, 11th Edition, Pearson Publication, 2011
6. Joseph S.Valacich, Joey F. George and Jeffrey A. Hoffer. (2012). “Essentials of Systems Analysis
and Design”, New Delhi: PHI Learning Private Limited, 2012
Paper Title: Business Statistics & Research Methodology
Course Overview
The objective of this course is to have a general understanding of Research Methodology and Statistics
as applicable to Business Management and its use and relevance in areas of Management Research.
While mathematical material will be covered, the major goal is for the students to develop a set of skills
and tools which will be important in their management careers. At the conclusion of the course students
should be able to: (1) develop the skills to identify the appropriate statistical techniques for the analysis
of data; and (2) learn how to collect, analyze, present and interpret research data.
Course Syllabus
Group I:
Research Methodology: Role of Research in Decision Making; Process of Research;

Research Designs: Exploratory, Descriptive & Experimental Research Designs and their Applications;
Sampling Design: Concepts, types and their applicability;
Data Collection: Questionnaire construction; Qualitative methods: Focus group, Projective techniques.
Introduction to Statistics: Measures of Central Tendency: Mean, Median and Mode; Measures of
Dispersion
Correlation Analysis: Karl Pearson and Spearman correlation.
Group II:
Probability Distributions: Binomial, Poisson and Normal Distributions.

Testing of Hypothesis: Procedure of testing hypothesis.
Statistical Tests: t test: Independent and paired samples; One way analysis of variance Two –way
analysis of variance,
Regression Analysis: Concept & Measures, Linear Regression.
Recommended Texts
1. Amir D. Aczel & Jayavel Sounderpandian, Business Statistics, Tata McGraw-Hill Publishing Co.
Ltd., New Delhi, 6th Edition.
2. Donald R. Cooper & Pamela S. Schindler, Business Research Methods, Tata McGraw-Hill
Publishing Co. Ltd., New Delhi, 9th Edition.
3. Black, K., Business Statistics For Contemporary Decision Making, Fifth Edition, Wiley India,
4. Keller, G., Statistics for Management, First India Reprint 2009, Cengage Learning India Private
Limited.
5. Donald R. Cooper & Pamela S. Schindler, Business Research Methods, Tata McGraw-Hill
Publishing Co. Ltd., New Delhi, 9th Edition.
6. S.P. Gupta, Business Statistics, Sultan Chand, New Delhi.
Paper Title: Financial Management
Course Overview
The objective of this course is to acquaint the students of management with the basic
knowledge of finance function in a corporate enterprise. This course also highlights the
emerging issues of corporate restructuring, mergers and acquisition decisions.
Course Syllabus
Group I:
Financial Management: An Overview, Goals and Functions of Finance, Financial System: Assets,
Markets, Intermediaries and Regulatory Framework. Capital Market and Money Market,
Concepts in Valuation: Time value of money, Present Values, IRR, Bond returns, Return from
Stock Market Investments.
Capital Investment Decision making: Principles of Cash Flows, Discounted and Non-Discounted
Cash Flow Techniques for appraising capital investments, Risk Analysis in Capital Budgeting.
Group II:
Working Capital Management: An Overview, Determinants, Working Capital Cycle,

Management of Cash, Receivables and Inventories. Financing Working Capital needs. Leverage:
Operating Leverage and Financial Leverage. Cost of Capital. Capital Structure and firm’s value:
Theories, MM Hypothesis, Optimization of Capital Structure, Capital Structure Planning.
Dividend Policy and firm’s value, Dividend Policy in practice. Corporate Restructuring: Mergers
and Acquisitions, motives, considerations and regulations.
Recommended Texts
1. J.J. Hamton, Financial Decision Making: Concepts, Problems and Cases, Prentice-Hall of
India, New Delhi, 4th Edition.
2. Khan and Jain, Financial Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi,
4th Edition.
3. Stephan A. Ross, Randolph W. Waterfield and Jeffery Jaffe, Corporate Finance, Tata
McGraw-Hill Publishing Co. Ltd., New Delhi, 7th Edition.
4. Richard A. Brealey and Stewart C. Meyers, Principles of Corporate Finance, Tata
McGraw-Hill Publishing Co. Ltd., New Delhi, 6th Edition.
Paper Title: Management of Human Resources
Course Overview
The student should be able to critically analyze organizational situations, prescribe courses of action
necessary for problem solving, and integrate the steps necessary for effective implementation. Upon
completion, the student should be able to indicate and explain various human resource management
interventions that may be required when dealing with the work environment, people, and problems.
Course Syllabus
Group I:
Concept, scope, functions, importance of Personnel Management, environment scanning, building up

skills for effective HR manager. Global HRM. Organization of personnel department and its relationships
with other departments. HR in: information technology firms, mergers and acquisitions. Integrating HR
strategy with Business Strategy, Personnel Policies, Manpower Planning, Analyzing Work and Designing
Jobs, Managing Separations and Rightsizing. Methods of Manpower Search and Selection of Human
Resources. Induction, Placement, Socializing, Promotion and Succession.
Group II:
Executive Development and Training Manpower, Retention of Talent. Performance Appraisal and
Potential Evaluation. Managing Basic Remuneration. Job Evaluation. Motivation in Action:
Empowerment, Quality of Work Life, Problem Employees. Incentives, Sharing Productivity Gains and
Profits, Employee Stock Option Plans.Grievance Handling, Disciplining and Counseling of employees.
Concept and Present State of Industrial Relations. A brief idea of Trade Unionism. Industrial Unrest and
Remedial Measures.
Recommended Texts
1. Garry Desseler, Human Resource Management, Prentice-Hall of India Pvt. Ltd., New Delhi, 10th
Edition.
2. Edwin B. Flippo, Personnel Management, McGraw-Hill Book Company, 6th Edition.
3. Raymond Noe, Wright, Gerhart & Hollenbeck, Human Resource Management – Gaining A
Competitive Advantage, Tata McGraw –Hill Publishing Company Ltd., New Delhi, 5th Edition,
2007.
Paper Title: Marketing Management
Course Overview
The objective of this course is to develop the ability in the students to define and analyze the marketing
problems through the formulation of marketing objectives, policies, programmes and strategies.
Course Syllabus
Group I:
Nature, Scope and Concepts and Orientations of Marketing, Marketing Tasks, Modern Concepts of
Marketing, Marketing Environment and Environment Scanning, Marketing Information Systems and
Marketing Research, Strategic Planning in Marketing Management, Understanding Consumer and
Industrial Markets, Consumer Behaviour: Factors Influencing Consumer Buying Behaviour, Buying
Process, Market Segmentation, Targeting and Positioning.
Product Decisions: Product Mix, Product Life Cycle, New Product Developments. Branding and Packaging
Decisions. Pricing Methods and Strategies.
Group II:
Promotion Mix Decisions: Advertising, Sales Promotion, Public Relations, Personal Selling, Direct
Marketing. Managing the Sales Force. Marketing Organisation.Channel Management: Types &
Functions, Selection, Cooperation, Conflict Management, Vertical Marketing Implementations and
Systems, Marketing Logistics, Emerging Issues in Marketing: Green Marketing, Holistic Marketing,
Network Marketing, Event Marketing, Nucleus Marketing, Viral Marketing.
Recommended Texts
1. Kotler Philip & Armstrong, G., Principles of Marketing, Prentice-Hall of India, New Delhi, 2007.
2. Kotler Philip, Marketing Management, Prentice-Hall of India, New Delhi, 2007.
3. Kotler Philip & Keller, Principles of Marketing, Prentice-Hall of India, New Delhi, 2006.
4. Saxena Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi, 3rd
Edition, 2005.
Paper Title: Operations Management
Course Overview
The objective of this course is to have an understanding of Operational issues in Manufacturing &
Service Sector Organizations that include making competitive decisions regarding operation systems,
forecasting, location, layout and inventory.
Course Syllabus
Group I:
Operations Management: Various strategies and operations as a competitive tool.

Manufacturing systems: Types and their characteristics
Forecasting: Forecasting methods: Average and Trend method; Forecast Errors.
Plant Location: Factors & Quantitative Models.
Plant Layout: Models & Techniques, Assembly Line Balancing.
Sequencing: Concepts, Solutions of processing ‘n’ jobs through – ‘1’, ‘2’, and ‘m’ machines, Processing ‘2’
jobs through ‘m’ machines.
Group II:
Project Planning: Project Evaluation and Review Technique (PERT), Critical Path Method (CPM)
Statistical Process Control Methods: Control Charts for Variables and Attributes
Statistical Quality Control: Acceptance Sampling
Inventory Management: Inventory Costs, Types of Inventory. Inventory Models: Instantaneous
Replenishment, Non-Instantaneous Replenishment, Price-break Model
Inventory Control Systems: Continuous Review System, Periodic Review System
Recommended Texts
1. James R. Evans, David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, Applied
Production and Operations Management, West Publishing Company, International Edition,
Minnesota.
2. Lee J. Krajewski, Operations Management, Prentice-Hall of India, New Delhi, 8th Edition.
3. Chase, B.R., Shankar, R., Jacobs, F.R. and Aquilano, N.J., Operations & Supply Chain
Management, 12th Edition, McGraw Hill.
4. Stevenson, W.J., Operations Management, 9th Edition, Tata McGraw Hill.
Paper Code: MBAHM-207 Marks: 100(Internal)
Paper Title: Seminar On International Business Environment & Management
Course Syllabus
Group I:
International Business: An overview - Types of International Business; The External Environment, The
Economic and Political Environment, The Human Cultural Environment; Influence on Trade and
Investment Patterns; Recent World Trade and Foreign Investment Trends; Balance of Payments
Accounts and Macro-economic Management; Theories and Institutions: Trade and Investment -
Government Influence on Trade Investment ; Determination of Trading Partner's Independence,
Interdependence and Dependence; World Financial Environment
Cross-national Cooperation and Agreements; Tariff and Non-Tariff Barriers ; Regional Blocks;
International production; Internationalization of Service Firms ; Operation Management in International
Firms;
Group II:
World Financial Environment : Foreign Exchange Market Mechanism; Determinants of Exchange Rates;
Euro-currency Market; Offshore Financial Centres; International Banks; Non-Banking Financial Service
Firms; Stock Markets. Global Competitiveness; Export Management; Licensing; Joint Ventures
Technology and Global Competition; Globalisation and Human Resource Development; Globalisation
with Social Responsibility; World Economic Growth and the Environment; Country Evaluation and
Selection; International Business Diplomacy. Negotiating an International Business, Issues in Asset
Protection; Multilateral Settlements; Consortium Approaches; External Relations Approach.
Recommended Texts
1. Alworth, Julian S., The Finance, investment and Taxation Decisions of Multinationals, London,
Basil Blackwell, 1988.
2. Bhalla, V.K., and S. Shivaramu, International Business, Environment and Business, New Delhi,
Anmol, 1995.
3. Bhalla, V.K., International Economy: Liberalisation Process, New Delhi, Anmol, 1993
Instructions
The evaluation will be as follows:
Maximum Marks: 100
Internal Assessment: 100

Paper Code: MBAHM-208 Marks = 100(50+50)
Paper Title: Introduction to Epidemiology And Bio-Statistics
Course Overview:
The aim of the course is to impart skills and competencies in evaluation of screening process,
statistical/epidemiology methods and epidemiologic studies.
Course Syllabus:
Group I:
General Epidemiology and Epidemiological methods: Definitions, concept and evolution of

epidemiological concept, Aims of epidemiology, measurement of morbidity and mortality, methods of
epidemiology, uses of epidemiology data, association and causation screening, immunity, investigation
of an epidemic.
Environmental Sanitation and Health aspects: Definition of environment; Water: water borne diseases,
water pollution methods of purification, water quality, Air-pollution indicator and precaution, radiation:
hazards and prevention, lighting, noise, housing standards. Disposal of wastes and Hospital waste
management.
Nutrition and Health: Classification and sources of various nutrients, requirements, assessment,
nutritional diseases; Genetics and Health: Basic principles, genetic predisposition, prevention and social
measure, Disaster Management.
Group II:
Biostatistics: Definition, scope and uses of biostatistics and medical research collection, classification
and presentation of statistical data, sources and user of statistics, sampling, numerical summaries
(proportions, means, SD, Median and percentile), Graphical summaries.
Health statistics and health information system in India: Methods of registration – fallacies/ difficulties,
samples registration schemes, common rates and ratios, normal curve and Poisson distribution,
Hypothesis testing, test of significance, normal test, ‘t’ test and chi-square test.
Recommended Texts
1. K.Park : Park’s Textbook of Preventive and Social Medicine, Bhanot Publishers

2. Marcello Pagano: Principles of Biostatistics, Duxbury Press.
3. P.N.Arora and P.K.Malhan Biostatistics, Himalaya Publishers.
4. Barker, D.J.P and G. Rose: Epidemiology in Medical Practice, Churchill Livingstone.
5. E. G Knox.: Epidemiology in Health Care Planning, Oxford University Press.
6. J.S. Mausner and S. Kramer, Mausner and Bahn: Epidemiology-An introductory text, Saunders.
7. Duncan Clark and B. Mac Mohan: Preventive and Community Medicine, Little, Brown and
Company.
COMMUNITY HEALTH AND MANAGEMENT OF NATIONAL HEALTH PROGRAMMES
Course Overview:
After completion of community health and management of National health programs module, students
will be able to recognize and identify the elements in designing the strategies for health care delivery for
community.
Course Syllabus
Group I:
Concepts in Health and Disease – Evolution of medicine, public health and community health; Definition
of health: the determinants and relative concept; Agent – Host – Environmental factors in health and
disease, indices used in measurement of health, levels of prevention; Epidemiology of common
communicable diseases and chronic non-communicable diseases and condition.
Health care delivery system in India: Introduction, Demography and Family Planning; Maternal and child
health; Urban health; Occupational health; Mental health; Community geriatrics; Essential Medicines
and Counterfeit Medicines.
Group II:
Health Education: Definition, approach in health education, methods, barrier to effective

communication, principles of health education; International Health Regulations and International
classification of diseases,
International Health agencies and organizations: WHO, UNICEF, UNOP, World Bank, UNFPA, CARE, IHO,
Notifiable diseases.
National Health Programs: Objectives, strategy, achievements, critical analysis; Cancer screening and
national cancer control program, National AIDS Control program and NACO, National leprosy eradication
program, Universal immunization program, National vector borne disease control program, RNTCP, RCH,
National Program for control of blindness, National Health Policies, National Population Policy, National
Rural Health Mission.
Recommended Texts:
1. K.Park: Park’s Textbook of Preventive and social Medicine, M/s Banarsidas Bhanot Publishers
2. Ann Lindstrand, Hans Rosling: An Introductory Textbook, Global Health
3. A.B. Christie: Infectious Diseases-Epidemiology and Clinical Practice, Churchill Livingstone.
4. Rameshwari Pandya: Health, Family Planning and Nutrition in India, New Century Publications.
5. S.L. Goel: Health Care Policies and Programmes, Deep and Deep Publications.
MBA Part–II (Semester-3)
Paper Title: PROJECT PLANNING AND ANALYSIS
Course Overview:
Projects are non-recurring activities requiring a different set of skill for planning as compared to regular
and operative activities. The course is aimed at developing the understanding of project activities and
relevant skills.
Course Syllabus
Group I
Introduction to Project Management: Objectives of a Project, Need for Project Management, Project Life
cycle, Project Management Framework, Steps in Project Planning, Managing Risk, Components of Risk
Management.
Market Analysis: Market and Demand Analysis, Market Survey, Demand Forecasting, Uncertainties in
Demand Forecasting.
Methods of Demand forecasting: Time series projection methods & causal methods.
Technical Analysis: Product Mix, Plant Capacity, Materials and Inputs, Machinery and Equipment,
Technical arrangements, Environmental aspects.
Project Costing and Finance: Cost of project, Cost of production, Means of Financing Project, Working
capital requirements and its financing, profitability projections, projected cash flow statement and
project balance sheet.
Group II
Project Appraisal: Time Value of Money, Project Appraisal Techniques- Payback Period, Accounting Rate
of Return, Net Present Value, Internal Rate of Return, Benefit Cost Ratio, Social Cost Benefit Analysis,
Assessment of various methods.
Risk Analysis: Measures of Risk, Sensitivity Analysis, Scenario analysis, Break-even method, Simulation
Analysis, Decision Tree Analysis, Application of project appraisal techniques in current environment.
Project Scheduling/Network Techniques in Project Management: Concept of EOT, LOT, CPM and PERT
Analysis, Float times, Crashing of Activities, Contraction of Network for Cost Optimization.
Recommended Texts:
1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas

Publishing.
2. Prasama Chandra: Projects - Planning , Analysis, Selection, Implementation and Review, Tata
McGraw Hill.
3. Robert K. Wysocki, Robert, Bick and David B, Crane: Effective Project Management, John Wiley
and Sons.
4. E.C. Benjamin: Modern Project Finance-A case book, John Wiley and Sons.
5. S. Gatti: Project Finance in Theory and Practice-Designing, Structuring and Financing Private and
Public Projects, Academic Press.
6. I.M.D. Little and J.A. Mirrlees: Project Appraisal and Planning for Developing Countries, Oxford
and IBH Publishing Co.
7. P.K. Nevitt and F.J. Fabozzi: Project Financing, Euromoney Books.
Paper Title: Hospital Planning and Organization
Course Overview: The course aims at enabling the participants to understand all details of planning
before the physical structure of a hospital comes up. They are expected to understand and develop the
organization structure that needs to be in place before operational readiness of a hospital.
Course Syllabus
Group I
Introduction to Hospital Planning: Definition of a hospital (including difference of hospital from other
business organizations, classification of hospitals, Overview of various types of specialty – clinical and
supportive services required in a hospital depending on its size).
Planning a new hospital- Principles guiding planning, Steps of planning (including feasibility report,
detailed project report and market survey), Financial planning/ equipment planning, Operational/
functional/ master plans, Permanent hospital organization.
Designing: The Design team- constituents, how to choose it and functions of all members, Design
development (drawings- small scale, working), (documents-specifications/ tender), (site plan/ bed
distribution), Principles/ general features of planning, Preparing for operational readiness,
Commissioning, Inauguration, Various processes of architecture.
Group II
Organization: Definition, Four aspects of an organizational design, Purpose of an organization,

Constituent elements of an organizational structure, Various designs of organization structure or
Organizational charts, Dual line of authority, The Organization triad, Delegation of authority or span of
management, Roles and responsibilities of a hospital CEO.
Disaster Management: Basics of Disaster Management and Mass Casualties, Phases of a Disaster, the
concept of Triage in a Disaster, Disaster Preparedness- pre-hospital and hospital plan, Disaster alertness
in hospital.
Disaster Management Planning, organization and implementation.
Recommended Texts:
1. B.M. Sakharkar: Principles of Hospital Administration & Planning, Jay Pee Publications.
2. G.D. Kunders: Hospitals - Facilities Planning and Management, Tata McGraw Hill.
3. Thomas L. Scraty, Kevin P. Kerrus and Luis G. Vargas: Analytical Planning-The Organization of
Systems
4. Chandorkar : Hospital Administration and Planning, Paras Medical Publishers.
5. Syed Amen Tabish: Hospital and Nursing Homes Planning, Organization and Management, Jay
Pee Publishers.
Paper Title: Management of Clinical and Super Specialty Services in Hospitals
Course Overview
This course is aimed at developing awareness among participants regarding concept of location, layout
and the infrastructure and staff requirements. They are expected to develop general procedures and
policies for management of super specialty services.
Course Syllabus:
Group I
Hospita Management of Clinical Services (Medical + Ancillary): Detailed Management, Layout, Design of
- OPD Services, Emergency Services, Clinical Laboratories, Radiological Services, Operation Theatres.
Overview of Management Layout & Design of: Radiation Therapy department, Nuclear Medicine, Labour
and Delivery Suite, Physical Therapy, Pulmonary Medicine, Cath Lab.
Equipment Planning, utilization survey of super-specialty service equipment.
Group II
Nursing Services: Detailed Layout, Design & Management of: General Nursing Unit including general
wards and private rooms, Intensive Care Units; Decision making in nursing profession: Nurse-Patient
relationship, health education to patients; Pediatric Nursing Unit, Obstetric Nursing Unit, Psychiatric
Nursing Unit, Isolation Rooms, ICU/CCU, New born Nursery.
Emerging areas in Hospital Services: Alternative and Complimentary medicine, Palliative medicine,
promotive Healthcare, home health care; Rehabilitation and De-addiction – Role of hospitals, duties and
responsibilities of clinical and paraclinical staff.
Recommended Text:
1. B.M. Sakhankar: Principles of Hospital Administration & Planning, Jay Pee Publications.
2. G.D. Kunders: Hospitals-Facilities Planning and Management, Tata McGraw Hill.
3. Jaydeep Das Gupta: Hospital Administration and Management – A Comprehensive Guide, Jay
Pee Publications.
4. Shakti Kumar Gupta, Sunil Kant, R Chandreshakhar: Modern Trends in Planning and Designing of
Hospitals-Principles & Practice, Jay Pee Publications.
5. A.V. Ramasastri Srinivasan: Managing a Modern Hospital, Response Books.
6. Shakti Gupta, Sunil Kant: Hospital and Healthcare Administration, Jaypee Publications.
7. J. Christopher Farmer: Hospital Emergency Management Guidebook, JCI Resource.
Paper Title: Management of Support Services in Hospitals
Course Overview:
The participants are expected to appreciate need and functions of support departments as well as the
physical facilities required.
Group I
Administrative Services: Executive Suite, Professional Service Unit, Financial Management Unit, Nursing
Service Administration Unit, Human Resource Management, Public Relation Department, Marketing
Department.
Other Supportive Services: Admitting department, Medical Records Department (MRD), Central
Sterilization & Supply Department (CSSD), Pharmacy, Materials Management, Food Services
Department, Laundry & Liner Services, Housekeeping, Volunteer Department; IT and Health –
Telemedicine services.
Group II
Public Areas/Staff Facilities: Entrance/lobby, Waiting area, Gift shop/Book Shop/Florist, Coffee Shop
cum- Snacks Bar, Meditation/Quiet room, Staff facilities; Management of Hospital Parking and Traffic
Control.
Utility Services: Engineering Department, Maintenance Department, Clinical (Biomedical Engineering),
Electrical System, Air Conditioning System, Water supply and sanitary system, Centralized Medical gas
system, Communication system. Environment Control, Solid Waste Management, Transportation and
Ambulance services.
Recommended Text:
1. B.M. Sakhankar: Principles of Hospital Administration & Planning, Jay Pee Publications
2. G.D. Kunders: Hospitals-Facilities Planning and Management, Tata McGraw Hill
3. Jaydeep Das Gupta: Hospital Administration and Management - A Comprehensive Guide, Jay
Pee Publications
4. Shakti Kumar Gupta, Sunil Kant and R Chandreshakhar: Modern Trends in Planning and
Designing of Hospitals-Principles & Practices, Jay Pee Publications.
5. Dr. S.L. Goel and Dr. R. Kumar: Hospital Administration& Management Theory & Practice, Deep
& Deep Publications.
6. A.V. Ramasastri Srinivasan: Managing a Modern Hospital, Response Books.
Paper Title: Marketing Research and Consumer Behaviour for Health Services
Course Overview: The course is intended to help participants get acquainted with various research
concepts, techniques and procedures and to develop their ability to conduct, evaluate, use and present
research findings with special reference to Health services. The course will also help students to
understand the various factors affecting consumer behavior and to understand the process of consumer
buying for Health services.
Group I
Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer

behavior and marketing strategy, Situational characteristics and consumption behavior, Consumer
decision making process, Post purchase behavior.
Factors Influencing Consumer Behavior: Consumer specific factors influencing buying behavior,
psychological processes (motivation, perception, learning and memory) affecting consumer behavior,
the buying motive, high involvement and low involvement buying situations, Consumer behavior in
adapting new products, participants in buying decisions.
Group influence- Definition, types of group (primary, secondary, formal etc.), Family influence, roles, FLC
application.
Group II
Introduction to Marketing Research: Meaning, scope and importance of marketing research, Defining
the market research problem and developing an approach, Research design formulation, Rating Scales
Juster, Likert, Semantic Differential, Thurston, Attitude Scales.
Preparing a written research report, organization of the report, Ethical issues in marketing research.
Consumer behavior for Hospital services.
Case studies on Consumer behavior for Hospital services.
Applications of marketing research in Hospital industry: Research design classification, Product research
developing products, Specifications and attributes, Concept of test marketing.
Advertising research, Market and sale analysis research, Sales forecasting, Demand measurement.
Recommended Texts:-
1. S.L. Gupta: Marketing Research, Excel Books.

2. G.C. Beri: Marketing Research, McGraw Hill.
3. Nigel Bradley: Marketing Research - Tools and Techniques, Oxford University Press.
4. Alan Bryman, Emma Bell: Business Research Methods, Oxford University Press.
5. Gilbert A Churchill, Jr. Dawn Iacobucci: Marketing Research – Methodological Foundations,
Cengage Learning.
6. P. Narayana Reddy and G.V.R.K. Acharyulu: Marketing Research, Excel Books.
7. A. Parasuraman et.al.: Marketing Research, Biztantra.
8. William Zikmund, Barry J. Babin: Essentials of Marketing Research, Cengage Learning.
Paper Code: MBAHM- 306 Marks = 100(50+50)
Paper Title: Advertising and Sales Management of Health Services
Course Overview: The course is designed with an aim to develop an understanding of the decision
processes in advertising from a marketer’s point of view and to understand the concept, methods and
strategies of sales management as are applicable for Health services.
SECTION – A
Introduction to Advertising: Advertising- an element in Marketing Mix, Role and Importance, Difference
between advertisement and publicity, Advertising as a means of communication, Setting Advertising
Objectives, DAGMAR approach to setting objectives, Media, selection, measurement of effectiveness of
Media, Preparing advertising plan, Developing message, writing copy. Advertising appeals: pre and post
testing. Media decisions, media strategy and scheduling decisions, Planning and managing advertising
campaigns.
Integrated Marketing Communications: Different types of advertising, public relations, advertising
budget and relevant decisions, Advertising agencies, their role and importance, management problems
of agencies, client-agency relations. Advertising in India: Problems and Prospects.
Role of Integrated Marketing Communications (IMC), Designing, Objectives Setting and Budgeting for
IMC programs, Developing effective communications.
Managing Mass Communications: Events, Experiences and public relations, Measuring media.
Group II
Sales Management: Sales organization, Sales Functions and its relationship with other marketing
functions, External relationship of the Sales Department e.g. with distributors, Government and Public.
Functions and qualities of a Sales Executive, Routing and Scheduling, International Sales Management.
Salesmanship: Theoretical aspects of Salesmanship, the process of selling, Sales forecasting methods,
Sales budget.
Sales force management, Recruitment, Selection, Training, Motivation and Compensation of the field
sales force.
Evaluation and control of sales force, Sales Territories, Sales Quotas.
Advertising of Hospital services.
Integrated Marketing Communication for Hospital services: Its distinguishing features.
Managing Mass Communications: Events, Experiences and public relations.
Sales Management practices for Hospital services
Case Studies.
Recommended Text:
1. Rajeev Batra, John G.Myers, David A. Aaker: Advertising Management, Pearson Education.
2. Raghuvir Singh: Advertising-Planning and Implementation, Prentice Hall India.
3. Richard R Still, Cundiff W Edward and Govoni A P Norman: Sales Management, Decisions,
policies and Cases, Pearson Education.
4. K. K. Havaldar : Sales and Distribution Management, Tata Mc-Graw Hill.
5. G.E. Belch and M.A. Belch: Introduction to Advertising and Promotion, Irwin Publishers.
6. C.H. Sandage, V. Fryberger and K. Rotzoll: Advertising, AITBS.
Paper Code: MBAHM- 307 Marks = 100(50+50)
Paper Title: International Marketing of Health Services
Course Overview: The objective of this course is to develop a conceptual framework of international
marketing management so as to provide necessary knowledge and tools to develop marketing strategies
for a variety of Health services.
Course Syllabus
Group I
Framework of International Marketing: Scope of International Marketing - International Marketing vs

Domestic Marketing - Trade Barriers such as Tariff and Non-Tariff Barriers. Transition from Domestic to
International Business. Pre-export behaviour - Motivation to export. Special difficulties in International
Marketing. Advantages or importance of International Marketing. Balance of Trade and Balance of
Payments.
International Marketing Environment: Factors/Dimensions influencing International Marketing -
Controllable and Uncontrollable factors in International Marketing. Globalisation and Role of
Multinational Enterprises (MNEs).
Product Policy - International Product Life Cycle - Export Pricing. International Marketing Decision:
Marketing Decision - Market Selection Decision - Market Entry Decision - Marketing Mix Decision.
International Marketing Research: Marketing Information System - Market Research - Marketing
Research - Methodology for Marketing Research - International Research Strategy - Desk Research and
Field Research - Market Oriented Information - International Marketing Intelligence -- Competitive
Intelligence.
Group II
International Sales Contract: Major Laws - INCO Terms - Standard clauses of International sales Contract
- Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.
International Trade Liberalization: General Agreement on Tariff and Trade (GATT) - World Trade
Organization (WTO) - GATS – UNCTAD.
Trade Blocks: North American Free Trade Agreement (NAFTA) - Association of South East Asian Nations
(ASEAN). World Bank, IMF, International Finance Corporation - Multinational Investment Guarantee
Agency (MIGA).
India's Foreign Trade: Recent Tends in India's Foreign Trade - India's Commercial Relations and Trade
Agreements with other countries.
Institutional Infrastructure for Export Promotion in India - Export Assistance - Export Finance – Export
Processing Zones (EPZs) - Special Economic Zones (SEZs) -Role of ECGC, EXIM Bank of India, Commodity
Boards, STC, MMTC, etc.. Role and Functions of Export Promotion Councils
Overview of Export - Import Policy of India, Export Regulations: Procedure for export of goods – Quality
control and Pre-shipment Inspection Export and Import Documentation.
Export Payment - Different Modes of Payment and Letters of Credit
Recommended Text:
1. R.L. Varshney and B. Bhattacharya - International Marketing Management.

2. Cateora, P. R., Graham, J. L., International Marketing, McGraw Hill.
3. Douglas, S. P., and Craig, C.S., Global Marketing Strategies, McGraw-Hill
4. Onkysist, S., and Shaw, J., International Marketing, Routledge.
5. Subhash C. J., International Marketing, Cengage Learning India Pvt Ltd.
6. Export and Import Policy of Government of India.
7. Annual Report of the Department of Commerce, Ministry of Commerce and Industry,
Government of India.
8. Economic Survey of India.
Paper Title: INTERNET MARKETING OF HEALTH SERVICES
Course Overview: This course aims to provide an in-depth perspective into Internet Marketing, and help
participants to appreciate internet as an integral part of an organisation's marketing mix. The primary
objective of the course is to focus on how the Internet can serve as an invaluable resource for marketing
of Health services.
Group I
Internet Marketing, Definition and Concepts, Fundamentals of Internet, E-Business Models, e-Revenue
models, Localization and Customization, Developing Capabilities for competing on the web. Marketing
Perspective in the Internet Age. Internet Marketing Environment. Internet Marketing Information
System.
Internet marketing mix. Customer satisfaction, loyalty and retention. Customer Relationship
Management.
Branding in Internet marketing. Marketing and online publishing including digital copyrights, Intellectual
Property Rights.
Marketing organization for internet marketing. Marketing control and the impact of internet on it. E-
payment mechanism.
Group II
Interactive Marketing: Online Advertising, Display Advertising, Email Marketing Social and Business
Networking. Product Opinion Sites. Measuring Internet Marketing Effectiveness: Strategic planning for
e-marketing, Strategies for internet Business. Taking Internet Marketing International. Mobile
Marketing.
The technology behind Internet, Marketing Website publishing, The Website, Search Engine, Web
browsers, Search engines, Website registration and' web hoisting, Generating traffic to website,
Monitoring web activity, Website costs.
Ethical and Legal Issues, Protection of cyber consumers in India and CPA 1986.
IT Act, 2000.
Case studies on marketing of Health services on internet.
Recommended Text :
1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

2. Ravi Kalakota & Andrew B. Whinston, Frontiers of Electronic Commerce, Pearson Press
3. Jeffery F. Rayport & Bernard J. Jaworski- E-Commerce Tata McGraw Hill
4. P.T Joseph: E-Commerce- A Managerial Perspective- -Prentice Hall India
5. Rajesh Chakraborti, & Vikas Kardile: Asian Manager's Handbook of E-Commerce Tata McGraw
Hill
6. Parag Diwan, and S. Sharma Electronic Commerce-a Manager's Guide to E-Business. Vanity
Books
7. V.K. Jain and Hemlata; Electronic and Mobile Commerce, Cyber-Tech Publication, New Delhi.
8. Phil Carpenter: e Brands, HBS Press, Boston.
9. Keen, Peter and Mark Mc-Donald: The e Process Edge, Tata Mc-Graw Hill, Delhi
10. Paul Phillips: E-business strategy, Mc Graw Hill, Delhi
Paper Title: INVESTMENT ANALYSIS FOR HEALTH CARE INDUSTRY
Course Overview: The course has been designed to develop understanding of different concepts
relating to analysis of investment and portfolio management and to provide exposure to derivatives
market, its working and inputs on strategies used in derivatives market.
Group I
Introduction to Investment Management: Concept and objectives of investment, Difference between

Investment and Speculation, Investment and Gambling, Meaning of Investment Management,
Investment Management Process, Investment Alternatives, Features of Investment Avenues, Types of
Management Strategies, Approaches to Investment.
Risk and Return: Concept of Risk, Components of Investment Risk, Measurement of Risk through
Standard Deviation, Regression Equation, Covariance, Concept of Return, Expected Yield, Actual Yield,
Holding Period Yield, Relationship between Risk and Return
Valuation of Security: Valuation of Equity Shares: Balance Sheet Techniques, Relative Valuation
Techniques, Discounted Cash Flow Techniques, Valuation of Bonds: Bonds with a Maturity Period,
Perpetual Bonds, Valuation of Preference Shares.
Efficient Market Theory: Random walk, Weak form, semi-strong and strong form of market, Empirical
tests, Comparison between random walk.
Economic and Industry Analysis: Macro-Economic Analysis, Forecasting, Industry Analysis, Sensitivity of
Business Cycle, Industry Life Cycle Analysis, Porter Model of Assessment of Profit Potential of Industries
Company Analysis: Meaning of Company Analysis, Strategy Analysis, Accounting Analysis, Financial
Analysis, and Estimation of Intrinsic Value.
Group II
Technical Analysis: Meaning, Difference between Technical and Fundamental Analysis, Assumptions,
Tools, Dow Theory, Testing Technical Trading Rules, Evaluation of Technical Analysis.
Portfolio Theory: Merits of Diversification: Diversification and Portfolio Risk, Portfolio Return and Risk,
Calculation of Portfolio Risk, Efficient Frontier for two securities, Efficient Frontier for n-securities,
Optimal Portfolio.
Portfolio Analysis: Concept of Traditional and Modern Portfolio Analysis, Markowitz Theory Risk –
Return Optimisation, Single Index Model, Beta Generation in Efficient Frontier, Three securities Model,
Interactive Risk through Covariance, Correlation Co-efficient, Sharpe’s Model.
Portfolio Selection: Concept of Portfolio Selection, Optimal Portfolio, Objectives, Risk and Investor
references, Investment Constraints, Cut-off Rate and New Securities, Efficient Frontier and Portfolio
Selection, Beta, Traditional Portfolio Building.
Capital Market Theory, CAPM, SML, Forms of CAPM, Zero Beta CAPM, Tax adjusted CAPM, Arbitrage
Pricing Theory.
Portfolio Revision: Meaning, Need, Techniques of Portfolio Revision, Formula Plans, Rules Regarding
Formula Plans, Constant Rupee Value Plan, Constant Ratio Plan, Variable Ratio Plan, Modifications,
Rupee Averaging Technique.
Case studies on Investment Analysis of Health Care Industry.
Recommended Text:-
1. Stephen Lofthouse, Jane Raybould: Investment Management, John Wiley & Sons Publications.
2. Frank J Fabozzi.: Investment Management, Prentice Hall - Gale
3. Amling Fredrick: Investment- An Introduction to Analysis and Management, Prentice Hall India.
4. Donald E. Fischer and Ronald J. Jordan: Security Analysis and Portfolio Management, Pearson
Education.
5. William F. Sharpe, Gordon J. Alexander, Jeffrey W. Bailey: Investments, Prentice Hall India.
6. Prasanna Chandra: Investment Analysis and Portfolio Management, Tata McGraw Hill.
7. Francis Jack Clark: Management of Investment, McGraw Hill Pub.
8. V. K. Bhalla: Investment Management, Sultan Chand and Sons.
9. William F. Sharpe: Investments, Prentice Hall India.
Paper Title: STRATEGIC COST MANAGEMENT
Course Overview: To enable the students to understand cost management system and develop an
insight into application of cost analysis from strategic perspective in Health Care industry.
Group I
Strategic Cost Management: Meaning, Nature and Significance of Strategic Cost Management,
Limitations of Traditional Costing, Difference between Conventional Cost Analysis and Strategic Cost
Analysis, Financial, Operational and Strategic Views of Cost, Contemporary Cost Management Tools.
Activity Based Costing and Management: Treatment of Cost, Steps, Advantages, Disadvantages.
Value Analysis: Meaning of Value Analysis and value addition, Strategic Application of Value Chain
Analysis.
Strategic Positioning Analysis: Critical Success Factors and SWOT Analysis.
Cost Volume Profit Analysis: Cost Behaviour Pattern, Cost Estimation Methods, Assumptions of CVP
Analysis, Applications of CVP, Break Even Analysis, CVP Analysis in the choice of Cost Structure, Multiple
Product Analysis.
Group II
Variance Analysis: Basics of Standard Costs, Material Variances, Labour Variances, Overhead Variances,
Difficulties in Measuring Variances, Evaluation of Control based on Standard Costing, Numerical
Problems
Valuation of Intangible Assets: Meaning of Intangible Assets, Acquired and Generated Assets,
Importance, Methods of Valuation for Goodwill, Human Resource, Brands, Patent. Relevant Indian and
International accounting standards, Current Scenario in India, Numerical Problems.
Responsibility Accounting: Activity based Responsibility Accounting, Behavioural aspects of
responsibility accounting, Transfer Pricing.
Performance Evaluation: Traditional Framework of Performance Evaluation, Performance Measurement
System, Balanced Scorecard, Implementation, Strengths and Weaknesses of Balance Scorecard,
Behavioral Views, Rewards to performance, Incentive Compensation.
Productivity improvement in Health Care Sector: Various tools and techniques including Kaizen and Six
Sigma.
Case studies on cost management in Health Care industry.
Recommended Text:
1. John K. Shank, Vijay Govindarajan: Strategic Cost Management, Free Press.

2. Callie Berliner: Cost Management for Today’s Advanced Manufacturing - The CAM-1 Conceptual
Design, Harvard Business School Press.
3. Robert S. Kaplan and Robin Cooper: Cost & Effect, Harvard Business School Press
4. Blocher et. al.: Cost Management-A Strategic Emphasis, McGraw-Hill
5. Govindarajan Shank: Strategic Cost Management, Free Press.
Paper Code: MBAHM -311 Marks = 100(50+50)
Paper Title: FINANCIAL ENGINEERING
Course Overview: This course aims at developing understanding and analytical skills among participants
regarding applications of Financial Engineering, with special reference to the Health Care industry.
Group I
Meaning of Financial Engineering, Factors Contributing to Growth of Financial Engineering, Financial

Engineering Process and Strategies.
Credit analysis: Risks: sovereign and country risks, industry risks, management factor, financial risk
analysis.
Credit ratings: credit spreads, interest coverage ratio and its effect on industries classification, process of
credit ratings.
Group II
Options: Principles of options, factors affecting option value, option pricing models: single stage and two
stage binomial models, Black Scholes.
Strategies: bullish options strategies, bearish options strategies and neutral strategies, Collar spread.
Interest rate options: calls and puts, caps, floors and collar.
Swaps: Interest rate swap: definition, structure of swaps, valuation of swap at outset. Currency swap:
definition, valuation of currency swap.
Forwards and Futures: introduction, features, hedging with forward contracts, futures pricing models,
difference between forwards and futures contracts. Hedging with futures: hedging concepts including
long hedge & short hedge, the basis, risks in hedging. Minimum variance hedge ratio, price sensitivity
hedge ratio and stock index futures hedging, Hedging strategies.
Credit Derivatives: Credit default swap and Total return swap.
Application of financial engineering tools to the Health Care industry.
Case studies on financial engineering practices in Health Care industry.
Recommended Text:
1. Salih N. Neftci: Principles of Financial Engineering, Academic Press

2. Marshall, Bansal: Advanced Finance Financial Engineering, P.H.I
3. David Dubofsky and Thomas Miller: Derivatives-Valuation and Risk management. Oxford
University Press.
4. Don Chance: An introduction to Derivatives and Risk Management Cengage Press, Delhi
5. James A. Overdahl:Financial Derivatives: Pricing and Risk Management John Wiley & Sons, Delhi
6. Andrew M. Chislohm: Derivatives Demystified: A Step-by-Step Guide to Forwards, Futures,
Swaps and Options John Wiley & Sons, Delhi
7. Ganguin, Bilardello: Standard & Poor's Fundamentals of Corporate Credit Analysis McGraw Hill,
Boston
8. T.S. Beder,C.M Marshall: Financial Engineering: The Evolution ofa Profession John Wiley & Sons,
Delhi
Paper Title: Mergers, Acquisitions and Corporate Restructuring in Health Care Industry
Course Overview:
Liberalized economy has generated many opportunities of combining businesses to create wealth. The
fundamental aim of the course is to equip participants for taking advantage of the current scenario.
Emphasis of the course will be on understanding how mergers, acquisition and corporate restructuring is
taking place in Health Care industry.
Course Syllabus
Group I
Mergers: Meaning of Merger, Reasons for M&A, Classification of Mergers, Types of Merger: Horizontal
Mergers, Vertical Mergers, Conglomerate Mergers, Accretive Merger and Dilutive Merger, Reverse
Merger: Process and Myths about Reverse Merger.
Acquisition: Meaning of Acquisition, Types of Acquisition: Asset Purchase, Stock Purchase, Difference
between Mergers and Acquisition, Motives behind M & A, Value Drivers in M & A, Reasons for failure of
M&A, Process of M & A: Planning phase and implementation Phase.
M&A Analysis: Synergy Value Determination, Determination of Price Paid to Target, Financing of M&A:
Debt Financing, Equity Financing, Cash financing., Determination of combined company's new capital
structure, cost of equity, cost of capital and Share Exchange Ratio Determination.
Valuation: Meaning, Factors to be considered for Valuation, Types of values: Going concern Value,
Liquidation Value and Market Value, Methods of Valuation: Asset based Valuation method, Earning
based valuation, Market based valuation, Book value approach, Stock and Debt approach, Direct
Comparison Approach and Discounted Cash flow method of valuation.
Cross Border Acquisition: Meaning, Need, Benefits of Cross Border Acquisition and Difficulties in Cross
Border Acquisition
Post Merger Issues: Tools for Integration, Strategies for Post Merger Success, Post merger growth
strategies, Human aspects in mergers and acquisition, Failures in Post-merger Integration and Successful
Post-merger Integration.
Group II
Corporate Restructuring: Meaning, Conceptual framework, McKinsey 7S Model, Reasons for

restructuring, Barriers to corporate restructuring, Key Elements, Types of corporate restructuring:
Financial. Portfolio and Organisational Restructuring, Hardware and Software Restructuring, Strategic
Options in restructuring, Implications of corporate restructuring for investors, customers, management,
employees and others.
Restructuring through Joint Ventures: Meaning, Characteristics, Objective, Rationales, Reasons for
failure of Joint Venture
Restructuring through Buyouts: Leveraged buyouts: Meaning' of Leveraged buyouts, Types, Criteria for
identifying the leveraged buyouts, strategic analysis investment/divestment. Management Buyouts:
Meaning of Management Buyouts, Characteristics, Benefits; General Economic and Financial factors for
Buyouts, Sources of Gains in Buyouts: Tax Benefit, Management Incentives, Wealth Transfer Effect,
Asymmetric Information and Under pricing. Efficiency considerations.
Due Diligence: Concept, Need, Transaction requiring Due-diligence, Process, Types: Financial, Legal,
Operational, Intellectual, IT and Human resource Due Diligence, Due diligence and M&A failure.
Strategic Alliance: Types, Reasons, Implications of Strategic Alliance, Strategic Management of Alliances.
Divestitures: Meaning, Types, Reasons for Divestiture, Benefits of Divestiture
Mergers, acquisitions and corporate restructuring in Health Care industry.
Case studies on business restructuring in Health Care industry.
Recommended Text:
1. Aurora, Shetty and Kale, Mergers and Acquisition, Oxford University Press.
2. Weston, Chung and Hoag, Mergers, Restructuring and Corporate Control, PHI Learning
3. Krishnamurti and Vishwanath, Mergers, Acquisition and Corporate Restructuring, Sage
4. Vadapalli, Mergers, acquisition and Business Valuation, Excel Publication.
5. DePamphilis: Mergers, acquisitions and other restructuring activities, Elsevier Limited
Paper Title: International Human Resource Management
Course Overview:
The objective of this course is to give students a complete exposure to all aspects of International HRM.
The course emphasizes importance of Human Capital in the organizations of today. It also provides a
comprehensive overview of International Human Resource Management (IHRM) practices being used by
practitioners in multinational enterprises.
Course Syllabus
Group I
International HRM: Concept, Defining International HRM, Differences between domestic and
international HRM, Variables moderating the difference between domestic and International HRM,
Developments leading to global HRM, Issues in global organizations, Management of external
environment, Relevance and importance of IHRM.
Sustaining International Business Operations: Approaches to staffing- ethnocentric, polycentric,
geocentric, regiocentric, reasons and types of international assignments, role of expatriates, role of non
expatriates.
Recruiting and selecting staff for international assignments: issues in staff selection, reasons for
expatriate failure, factors moderating performance, selection criteria.
Training and development: Role of expatriate training, effective pre-departure training programmes,
effectiveness of pre departure training, developing staff through international assignments.
Compensation: Objectives of International compensation, Key components of international
compensation programme, Approaches to international compensation.
Re-entry and Career Issues: Repatriation Process, Individual reactions to re-entry, Multinational
responses, Designing repatriation programme.
Group II
HRM in host country context: standardisation and adaptation of work practices, retaining, developing
and retrenching staff.
Culture and IHRM: Concept of Culture, Cross Cultural Studies, Hofstede’s Model of National Culture.
Industrial Relations: Key issues in international Industrial relations, trade unions and international
industrial relations, response of trade unions to multinationals.
Performance Management: Multinational performance management, performance management of
international employees, Performance appraisal of international employees, Appraisal of HCNs.
IHRM Trends and future challenges in Health Care industry: International business ethics and HRM,
research issues and theoretical developments in international HRM.
GHRM in Select Countries: America, Japan, China, Korea, Africa, Europe, India.
Cases on IHRM practices in Health Care organizations.
Recommended Text:-
1. K. Aswathappa, D. Sadhna: International Human Resource Management, Tata Mcgraw-Hill.

2. Monir H. Tayeb: International Human Resource Management, Oxford University Press.
3. Chris Brewster: International Human Resource Management, Orient Longman.
4. Tony Edwards and Chris Rees: International Human Resource Management, Pearson Education.
5. F. Luthans: Organizational Behaviour, Tata McGraw Hill.
6. D.R. Brisloe and R.S. Schuler: International Human Resource Management: Policy and Practice
for the Global Enterprise, Routledge.
7. J.W. Newstorm and K. Davis: Organizational Behaviour – Human Behaviour at Work, Tata
McGraw Hill.
8. V. Nilakant and C.S. Ramnarayan: Change Management – Altering Mindsets is a Global Context,
Response Books.
Paper Title: Organizational Development and its Applicability in Health Care Industry
Course Overview: The aim of this course is to provide valuable insight in managing change in such a way
that knowledge and skills are transferred to build the organization’s capability to achieve goals and solve
problems. It provides a critical assessment of the symptoms, mechanisms and dynamics of
Organizational Development (OD) and evaluate the range of OD Interventions as are applicable in Health
Care industry.
Course Syllabus
Group I
Introduction to OD: Definitions of Organizational Development (OD), Growth and Relevance of OD.
History of OD: The Laboratory Training, Survey Research and Feedback, Action Research, Socio-technical
and Socio-clinical Parallels, Second Generation OD.
Underlying Assumptions and Values: Assumptions about people as individuals, Assumptions about
people in groups and about leadership, Assumptions about people in organizational systems,
Assumptions that relate to values in the client organization, Values and belief system of behavioral
scientist change agents.
Foundations of OD: Models and Theories of Planned Change, Systems Theory, Participation and
Empowerment, Teams and Teamwork, Parallel Learning Structures, Normative Re-educative Strategy of
changing, Applied Behavioural Science, Action Research and Varieties of Action Research.
OD Interventions - An Overview: A definition of OD interventions, nature of OD interventions, the major
families of OD interventions, classification schemata for OD interventions.
Team Interventions: Teams and Work Groups - Strategic Units of Organizations, Team Building
Interventions, the Family Group Diagnostic Meeting, The Family Group Team-Building Meeting, Role
Analysis Technique Intervention, Role Negotiation Technique, Responsibility Charting, the Force Field
Analysis Technique, Gestalt Orientation to Team Building.
Intergroup Interventions and Third- Party Peacemaking Interventions: Intergroup Team-Building
Interventions, Third-Party Peacemaking Interventions, Organization Mirror Interventions, Partnering.
Group II
Personal, Interpersonal and Group Process Interventions: Employee Empowerment, Sensitivity Training
Laboratories, The Johari Window Model, Transactional Analysis, Behavior Modeling, Life and Career
Planning Interventions, Stress Management Interventions.
Comprehensive Interventions: The Confrontation Meeting, Strategic Management Activities, Survey
Feedback, Rensis Likert’s System & Management, Grid Organization Development, The Contingency
Theory of Lawrence and Lorsch.
Organization Development in Health Care organizations: Job Design, Quality Circles, MBO and Appraisal,
Work Restructuring, Quality of Work Life in Health Care organizations.
The Role and Style of the OD Practitioner with special reference to Health Care industry: External and
Internal Practitioner, Competencies of an OD Practitioner, OD Practitioner Styles, the OD Practitioner
and his role in Intervention Process, Forming the practitioner-client relationship, Professional Values and
Ethics for OD professionals, Ethical Guidelines and Dilemmas.
Special issues in undertaking OD interventions in Health Care industry.
Recommended Text:
1. Wendell L French, Cecil H Bell, Jr.: Organization Development - Behavioral Science Interventions
for Organization Improvement, Pearson Education.
2. Thomas G Cummins, Christopher G. Worley, Organizational Development & Change,
Southwestern College Publishing.
3. W. Warner Burke: Organizational Development - A Process of Learning and Change, Prentice
Hall India.
4. Don Harvey, Donald R. Brown: An Experiential Approach to Organizational Development,
Prentice Hall India.
5. D.R. Brown and D. Harvey: An Experiential Approach to OD, Pearson Education.
6. T. Cummings and C. Worley: Organizational Development and Change, Thomson Press.
7. E.F. Huse: Organization Development and Change, West Publishing Company.
Paper Title: LABOUR LAWS
Course Overview: The objective of this course is to enhance the understanding of Indian corporate
environment relating to legislative framework. Emphasis would be given to provisions and case laws of
various acts, as are applicable to the Health Care organizations.
Course Syllabus
Group I
The Industrial Disputes Act, 1947: Industry, Workman, Industrial Dispute - methods and authorities for
the settlement of industrial disputes, Strikes and Lockouts; Layoff and Retrenchment.
Employees Provident Fund & Miscellaneous Provisions Act, 1952 - schemes and authorities,
The Trade Unions Act, 1926: Trade Union, Registration, of Trade Unions, Rights and Liabilities of
registered trade unions.
Payment of Wages Act, 1936 - deductions and authorities,
Minimum wages act, 1948 - fair wages, living wages, minimum wages, fixation of minimum rate of
wages.
Group II
Factories Act, 1948: Factory, Worker, Manufacturing process, Provisions of health, Safety and Welfare,
Working hours of adults, Special provisions relating to children, Annual leave with wages.
The Workmen's Compensation Act, 1923: Workman, Employer's liability to pay compensation,
Disablement, Amount of compensation.
Standing Orders Act, 1948: Standing orders, Certification of draft standing orders, Duration and
Modification of certified orders.
Employee's State Insurance Act, 1948: Contribution, Principle employer, Immediate employer, Different
benefits.
Equal Remuneration Act, 1976.
Case studies on applicability of labour laws in Hospitals.
Recommended Text:
1. Meenu Paul: Labour & Industrial Law, Allahabad Law Agency.

2. S.N. Mishra: Labour & Industrial Law, Central Law Publications.
3. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing
House.
4. Venkata Ratnam: Industrial Relations, Oxford University Press.
5. A. Monappa: Industrial Relations, Tata McGraw Hill.
6. S.N. Dhayani: Industrial Relations System, Sultan Chand and Sons
7. K.K. Ahuja: Industrial Relations - Theory and Practice, Deep and Deep Publications.
8. J.T. Dunlop: Industrial Relations System, Harvard Business Press.
9. E.A. Ramaswamy and U. Ramaswamy: Industry and Labour Oxford University Press
Paper Title: PERFORMANCE MANAGEMENT
Course Overview: This course integrates concepts and current day practices to provide insight into
Performance Management systems and models so as to understand and appreciate the intricacies of
Reward Management in Health Care organizations.
Course Syllabus
Group I
Performance Management: Definition, Disadvantages of poorly implemented Performance

Management (PM) Systems, aims and role of PM Systems, Characteristics of ideal PM Systems.
Process of Performance Management: Prerequisites, Performance Planning, Performance Execution,
Performance Assessment, Performance Review, Performance Renewal and Recontracting.
Performance Management Theatre: Concept, pillars of Performance management theatre, Planning
management, Performance and development, Monitoring managee performance and development,
Annual stocktaking.
Planning Managee Performance and Development: Setting objectives, Organisational and individual
performance plans, Components of Managee performance and development plan, Setting Mutual
Expectations and Performance Criteria
Monitoring and Mentoring Managee Performance and Development: Introduction, Supervision,
Objectives and Principles of Monitoring, Monitoring process, Periodic Reviews, Problem solving, process
and Principles of managee development, Role efficacy.
Group II
Annual Stocktaking: Stock taking performance, stock taking discussions, Stocktaking potential, Tools for
stocktaking potential (assessment centres, 360 degree feedback, managee career development
window).
Appraising for Recognition and Rewards: Pros and cons of appraising, appraiser and appraisee concerns,
common rating errors, Purposes for appraising, Methods of appraisal, Implementing the appraisal
system.
Reward Management in Hospitals: Foundations of reward management, Financial and Non-financial
rewards, Factors affecting level of pay, Developing reward processes.
Pay Structures: Fixed vs variable pay, graded pay structures, Broadbanding, Developing pay structures.
Pay systems: Team based pay, Performance related pay, Short term incentives, Long term incentives,
Executive compensation, International compensation, Benefits.
Specific issues in performance management in Hospitals.
Recommended Text:
1. Michael Armstrong and Angela Baron: Performance Management, Jaico Publishing House.
2. Chadha, Prem: Performance Management: It’s about performing, Not just appraising,
Macmillan.
3. T.V. Rao: Performance Management and Appraisal Systems, Sage Publication.
4. Michael Armstrong and Helen Murlis: Handbook of Reward Management, Crest Publishing
House.
5. S.R. Kandula: Performance Management – Strategies, Interventions, Drivers, Prentice Hall India.
6. D. Goel: Performance Appraisal and Compensation Management – A Modern Approach,
7. R.I. Henderson: Compensation Management – Rewarding Performance in the Modern
Organization, Reston Publishing.
8. D.R. Marshall: Successful Techniques for Solving Employee Compensation Problems, John Willey
& Sons.
SUPPLY CHAIN MANAGEMENT IN HOSPITALS
Couse Overview:
This Module offers better and more practical understanding of Supply Chain Management, with a focus
on developing SCM for Hospitals.
Course Syllabus:
Group I
Introduction to Supply Chain Management: Definition, Scope & Importance of Supply Chain
Management, Key drivers Of the SCM, Features of Supply Chain Management, Supply Chain Network –
1st Tier , 2nd Tier, Network decisions in SCM, Suppliers and Customers, Customer Service Dimension
(Seven “R” Principles, Service after sale, Customer delight), Role of IT in SCM.
Role of Logistics in Supply Chains: Definition of Logistics Management, Scope and role of
Transportation, Traffic & transportation, Relationship between transportation and other business
functions, Transport Economics: Distance – volume-density, Freight Cost, Handling, Liability, Market
factors, Third party logistics (3 PL) & fourth party logistics service provider (4 PL), Logistics equipment,
Reverse Logistics, Government rule & regulations related to Logistics, Purchase Cycle, Make or Buy, Price
analysis, Negotiations.
Group II
Inventory Management: Inventory Control, Planning & Managing Inventories, Warehouse Management
(Receipt, issue, storage and preservation, stock verification, In bound and out bound distribution
operations), Order Management, Competitive advantage through logistics and supply chain
management, Supply chain process integration, performance measurement, Value Chain.
Planning demand and supply: Planning & Sourcing in Supply Chain, Demand forecasting, Type and Time
horizon of forecast and category of forecasting, aggregate planning.
Financial issues in Supply Chain - Macro and micro view, Asset management, Du Pont Model, Supply
Chain Costing, Decision environment in SCM, Global supply chain perspectives - New business models.
Case studies on SCM in Hospitals.
Recommended Text:
1. Harald Dyckhoff et al, Ed.: Supply Chain Management and Reverse Logistics, Springer (India).
2. Jayashree Dubey and M.L. Saikumar Ed.: Supply Chain Management, IIPE Hyderabad and New
Century Publication.
3. Sarika Kulkarni, Ashok Sharma: Supply Chain Management-Creating Linkages for Faster Business
Turnaround, McGraw Hill.
4. RP Mohanty: Supply Chain Management-Theories and Practice, Biztantra.
5. Robert B. Handfield, Ernest L. Nicholas, Jr.: Introduction to Supply Chain Management,Pearson
Education.
6. Ronald H. Ballou, Samir K. Srivastava: Business Logistics/Supply Chain Management, Pearson
Education.
7. John Mentzer: Supply Chain Management, Response Books.
8. Janat Shah: Supply Chain Management, Pearson Publications.
9. N. Chandrasekaran: Supply Chain Management - Process, System and Practice, Oxford Press.
Paper Title: ADVANCED PRODUCTION MANAGEMENT
Objectives: The paper aims to make the students understand a systems view of operations and to
understand the conversion of inputs into outputs with various technologies.
Course Syllabus
Group I
Operations Management: Concepts and Functions.

Product Design & Development: Product Design and its Characteristics, Product Development Process
(Technical), Product Development Techniques.
Process Selection: Project, Job, Batch, Mass & Process types of Production Systems, Product-Process
Mix.
Facility Location: Importance, Factors in Location Analysis, Location Analysis Techniques.
Facility Layout: Objectives, Advantages, Basic Types of Layouts.
Capacity Planning: Concepts, Factors Affective Capacity, Planning, Capacity Planning Decisions.
Production Planning & Control (PPC): Concepts, Objectives, Functions.
Work Study: Productivity, Method Study, Work Measurement.
Group II
Materials Management: Concepts and Objectives.

Introduction to modern Productivity techniques: Just in time, Kanban System, Total quality management
& Six Sigma.
Purchasing Management in Hospitals: Objectives, Functions, Methods, Procedure.
Stores Management in Hospitals: Types of Stores, Functions, Coding Methods
Value Analysis: Concepts.
Inventory Management in Hospitals: Concepts, Classification, Objectives, Factors Affecting Inventory
Control Policy, Inventory Costs, Basic EOQ Model, Re-order Level, ABC Analysis.
Maintenance Management in Hospitals: Concepts, Objectives, Functions, Types of Maintenance.
Recommended Text:
1. N.G. Nair: Production & Operation Management, Tata McGraw Hill

2. Everett E. Adam & Ronald J. Ebert: Production & Operation Management, Prentice Hall India
3. Ritzman Krajewski: Operations Management, Pearson Education Asia.
4. Sarin Buffa: Modern Production and Operations Management, John Wiley.
5. S.N. Chary: Production & Operations Management, Tata McGraw Hill.
6. Gaither: Operations Management, Thomas Learning
7. A. Mulemann, J. Oakland and Locker: Production and Operations Management, MacMillan India.
8. M.M. Verma: Materials Management, Sultan Chand and Sons
9. A.K. Datta: Materials Management – Procedures, Text and Cases, Prentice Hall India.
Paper Title: Business Process Re-Engineering and its Applications in Health Care Industry
Course Overview: The objective of this course is to develop abilities to evaluate existing management
practices so as to design and reengineer processes, with a focus on Health Care organizations.
Course Syllabus
Group I
Definition of reengineering, time for reengineering, why business process start to fail, explanation of
change theory, reengineering mission and scope, reengineering cost, survival and growth strategies,
rethinking business processes.
The new world of work, the enabling role of information. technology, perspectives on the customer,
understanding markets, customer research within markets, service and specifications from the
customer, insights from customer analysis.
Group II
Understanding the influences in the background, perspectives on the background, dynamic nature of
the industry, competitive intelligence: Bringing the background into focus, mapping the way work gets
done, identifying areas for improvement.
Planning for change, refined mission and scope, design options and alternatives, mapping the new
process, developing business policies, information channels and communications, feedback for
continuous improvement, implementing system and structural changes.
Specific issues in application of BPR principles in Health Care sector: downsizing dilemma, maximizing
the chances for reengineering success, resistance to change, the transition process, revitalizing the
organization for long term durable change.
Case studies on BPR in Health Care sector.
Recommended Text:
1. Dey, B.R., Business Process Reengineering & Change Management, Dreamtech Press Edition.
2. Hammer, M. and Champy, J., Reengineering the Corporation - A Manifesto for Business
Resolution, Nicholas Brealey Publishing Limited; London.
3. Jawadekar, W.S., Redesigning the Business Organization, Tata McGraw Hill Publishing
4. Kerin, F.C., Father, J.J. and Lynch, R.L., Corporate Renaissance.
5. Lowenthal, J.N., Reengineering the Organization McGraw-Hill Higher Education
Paper Title: MANAGEMENT OF TECHNOLOGY AND INNOVATION IN HEALTH CARE INDUSTRY
Course Overview: This course is designed to help participants understand the importance of managing
Technology and innovation, leading to better appreciation of them being a source of competitive
advantage in Health Care sector.
Course Syllabus
Group I
Technology Management: Understanding Technology and its Relationship with Wealth of Nations and
Firms Specific Knowledge; Technology Life Cycles, Technology Acquisition and Absorption; Technology
Exports / Joint venture Abroad. Technological Intelligence and Forecasting, Global Trends in Technology
Management.
Change Management: Understanding the Nature, Importance, Forces, Types of Change; Diagnosing
Organizational Capability to Change-strategy, Structure, Systems and People; Building Culture and
Climate for Change: Role of Leadership; Managing Transformations.
Group II
Innovations Management: Invention vs. Innovation; Innovation Strategies and Models; Concurrent
Engineering.
Creative and Lateral Thinking Management: Thinking, Creative Thinking, Problem Solving, Managing
Lateral Thinking.
Technology management in Hospitals: Leveraging technology for growth in Health Care industry. Process
innovations in Health Care industry.
Case studies in technology management in Health Care industry.
Recommended Text:
1. Hossein Bidgoli (2010). The Handbook of Technology Management (3 Volume Set), Wiley.
2. Larisa V. Shavinina(2003), The International Handbook of Innovation, First Edition, Elsevier
Science, Permagon
3. Tushman, Michael L and Philip Anderson (2004). Managing Strategic Innovation and Change, 2
nd Edition, Oxford University Press.
4. Adair, John (2007). Leadership for Innovation, Kogan Page India Private Limited.
5. Narayanan, V K. (2001). Managing Technology and Innovation for Competitive Advantage.
Pearson Education.
6. Frederick Betz (2003), Managing Technological Innovation, Competitive Advantage from change,
Second Edition, John Wiley & Sons, Inc. , USA.
7. White, Margaret A. and Bruton, Garry D. (20 II) The Management of Technology and Innovation:
A Strategic Approach, 2nd Edition, Cengage Learning
MBA Part–2 (Semester-4)
Paper Title: Strategic Management
Course Overview: The objective of this course is to create indepth understanding of various corporate
strategies, their formulation, implementation and process of change in strategies. Further the course
will enable participants to appraise various strategies issues.
Course Syllabus
Group I
Introduction: Conceptual framework of strategic management, Strategic formation process, Approaches

to strategies decision making, Pitfalls, Techniques for improvement, Mission.
Objectives and Goals: Significance, Characteristics and formation of Missions, Objectives and Goals,
Porter’s five force model and strategies groups, Competitive advantage, Distinctive Competencies.
Organizational Analysis through Internal Scanning: Value chain analysis, Organization structure and
culture, Various strategies issues.
Strategy Formulation: SWOT analysis, Strategies Factor Analysis Summary (SFAS), TOWS matrix,
Corporate Strategy: Stability, Profit, Growth, Concentration, Diversification, Cost leadership,
Differentiation, Focus, Life cycle effects, Tactics.
Functional Strategy: Marketing, Financial, Operation, Human resource, Research and development, Risk
culture, Strategy in global environment.
Group II
Building and Restructuring Business: Start up route, Acquisition, Joint venture, Merger, Takeover,
Restructuring, Retrenchment, Divestment, Harvest, Liquidation, Turnaround strategy.
Strategic Choice: Concept, Process, BCG Matrix, GE matrix, Corporate parenting, Process of strategic
choice, Balance scorecard.
Implementation of Strategy: Designing of structure, Designing of effective control system, ISO 9000,
Strategic system, Strategic change process.
Strategic Evaluation and Control: Techniques of strategic evaluation and control, Strategic issues in
technology management. Strategic Management of non-profit organization and Entrepreneurial
ventures.
Recommended Text:
1. Charles W.L. Hill and Gareth P. Jones: Strategic Management, Dreamtech Press.
2. Glueck: Business Policy and Strategic Management, Tata McGraw Hill.
3. Thomas: Strategic Management, Harper and Row.
4. Jeyarathnam: Strategic Management, Himalaya Publishing House.
5. Sharplin: Strategic Management, Tata McGraw Hill.
6. Francis: Strategic Management, Himalaya Publishing House.
7. Colin White: Strategic Management, Palgrave Macmilan.
8. Michael Hitt and Robert E. Hoskisson: Strategic Management – Competitiveness and
Globalization, South Western Thomson.
9. J. David Hunger, Thomas L. Wheelen and tom Wheelen: Essentials of Strategic Management,
10. M.E. Porter: Competitive Advantage, The Free Press.
Paper Code: MBAHM-402 Marks: 50
Paper Title: Seminar on Corporate Governance
Course Overview: The subject would enable the participants to understand the parameters of
accountability, control and reporting system by the corporate board. The participants will have an
insight into the interactive relationship among various corporate and related constituents in
determining directions and performance of business organisations.
Course Syllabus
Group I
Corporate Governance: Introduction and Overview.

Corporate Board: Attributes, Duties, Responsibilities, Liabilities, Shaping Directorial Competence and
Board Effectiveness, Financial Institutions and Nominee Directors.
Corporate Governance and Security: Corporate Disclosure and Investor Protection, Corporate
Restructuring and Revival of Sick Units, Corporate Reputation, Corporate Legitimacy and Corporate
Crime.
Group II
Culture: An introduction, organization culture - Building and maintaining, Managing cultural diversity in
organization, Indian culture characteristics.
General Issues regarding Corporate Governance: Takeover Codes, Corporate Board Committees,
Globalisation and Corporate Governance, Emerging Trends in Corporate Governance.
Recommended Text:
1. U.C. Mathur: Corporate Governance & Business Ethics, Macmillan.

2. C.V. Baxi: Corporate Governance, Excel books.
3. J. Fred Weston: Takeovers, Restructuring & Corporate Governance, Pearson Education.
4. Dr. S. Singh: Corporate Governance, Excel books.
5. Swami (Dr.) Parthasarathy: Corporate Governance, biz tantra.
6. Donald. H. Chew Jr.: Corporate Governance at the Cross Roads, Tata McGraw Hill.
7. Jill Solomon: Corporate Governance & Accountability, Wiley India.
8. Kesho Prasad: Corporate Governance, Prentice Hall India.
9. Christine A. Mallin: Corporate Governance, Oxford.
10. Subhash Chandra Das: Corporate Governance in India, Prentice Hall India.
Paper Code: MBAHM-403 Marks: 50
Paper Title: Workshop on Developing Entrepreneurial Skills
Course Overview: The prime focus of this workshop is on developing entrepreneurship skills in
participants by sensitizing them of the competencies required and institutional framework promoting
entrepreneurial spirit in India. The course also aims at giving insights into the Management of Small
Family Businesses.
Course Syllabus
Group I
Entrepreneurship: Concept and Definitions, Entrepreneurship and Economic Development, Classification

and Types of Entrepreneurs, Entrepreneurial Competencies, Factor Affecting Entrepreneurial Growth -
Economic, Non-Economic Factors, EDP Programmes, Entrepreneurial Training. Traits/Qualities of an
Entrepreneurs, Entrepreneur, Manager Vs. Entrepreneur.
Identification and Product Selection: Entrepreneurial Opportunity Search and Identification, Criteria to
Select a Product, Conducting Feasibility Studies, Project Finalization, Sources of Information.
Group II
Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale, Rationale, Objective,
Scope, Role of SME in Economic Development of India, SME Registration, NOC from Pollution Board,
Machinery and Equipment Selection. Preparing Project Report, Project Planning and Scheduling.
Role of Support Institutions: Director of Industries, DIC, SIDO, SIDBI, SIDC, SISI, NSIC, NISBUED, SFC.
Management of Small Business: Marketing Management, Production Management, Finance
Management, Human Resource Management, Export Marketing.
Recommended Text:
1. D.F. Kuratko and R.M. Hodgetts: Entrepreneurship - Theory, Process and Practice, Thomson
Press.
2. J.S. Saini: Entrepreneurship and Small Business in India, Himalaya Publishing House.
3. P. Charantimath: Entrepreneurship Development: Small Business Enterprises, Pearson
Education.
4. Vasant Desai: Small-Scale Industries and Entrepreneurship, Himalaya Publishing House.
5. Otes David: A Guide to Entrepreneurship, Jaico Books Publishing House.
6. D.H. Holt: Entrepreneurship – New Venture Creation, Prentice Hall India.
7. A. Kaulgud: Entrepreneurship Management, Vikas Publishing House.
8. B. Theduri: Entrepreneurship Development – An Analytical Study, Akansha Publishing House.
Paper Title: Operations Research and Total Quality Management
Course Overview: To understand the basic concepts of operations research and its usage for business
managers. The paper also deals with understanding Total Quality Management concept and principles
and the various tools available to achieve Total Quality Management and to create awareness about the
ISO and QS certification process and its need for the industries.
Course Syllabus
Group I
Operations Research: Introduction to OR- Definition, Characteristics, Scope and Necessity of OR Models-
Principles and Types.
Decision making: Decision making environment, Decision making under certainty, Decision making
under uncertainty, Decision making under risk, Decision Tree Analysis.
Modelling with Linear Programming: Two variable LP Model, Graphical LP solution, Simplex Method and
Duality.
Transportation Model and its variants: Definition of Transportation Model, Non-traditional
Transportation Models, The Transportation Algorithm, The assignment model, The Transshipment
Model.
Network Models: Scope and Definition of Network Models, PERT, CPM, Phases of a Project, Network
Arrow Diagrams, Slack, Critical Path, Float, Crashing the Network.
Group II
Total Quality Management (TQM): Concept and definition of quality, Dimensions of quality, Obstacles
and benefits of TQM, Leadership, Customer satisfaction, Employee Involvement, Performance
Measures. Quality Gurus and their contributions.
Quality Management: Benchmarking, Quality Management Systems, Quality Function Development,
Quality by design, Failure Mode and Effect Analysis, Management Tools Taguchi’s Quality Engineering.
Recomended Text:
1. James R. Evans: Total Quality Management, Cengage Learning.

2. Hamdy A. Taha: Operations Research An Introduction, Pearson Prentice Hall India.
3. Dale H. Besterfield: Total Quality Management, Prentice Hall India.
4. James R. Evans & William M. Lidsay: The Management and Control of Quality, Thomson Learning
5. A.V. Feigenbaum: Total Quality Management, McGraw Hill.
6. J.S. Oakland: Total Quality Management, Butterworth Heinemann.
7. V. Narayana and N.S. Sreenvasan: Quality Management – Concepts and Tasks, New Age
International.
8. Zeiri: Total Quality Management for Engineers, Wood Head Publishers.
9. J.K. Sharma: Quantitative Techniques for Managerial Decisions, Macmillan.
10. N.D. Vohra: Quantitative Techniques in Management, Tata McGraw Hill.
11. Tulsian and Pandey: Quantitative Techniques, Pearson Education.
12. Hiller and Lieberman: Introduction to Operations Research, Tata McGraw Hill.
13. Hira Gupta: Operations Research, Sultan Chand and Sons.
Paper Title: Health and Hospital Information Management
Course Overviews: To familiarize the participants with the various issues related to hospital and health
management information system so as to equip them to meet the changing needs of the health service
sector.
Course Syllabus
Group I
The Information Explosion: Importance of information, Impact on society, teaching and learning,
Government. Impact on Healthcare, The future of healthcare technology, healthcare record keeping,
Bio-informatics.
Hospital Information system: Role of database in HIS; Need of Networking in HIS; Overview of
Networking; topologies and its configuration; Structuring medical records to carry out functions like
admissions, discharges, treatment history etc. Computerization in pharmacy & billing; Automated
clinical laboratory systems & radiology information system.
The right information: The process of decision making, Literature databases, Searching the literature,
Example of unit-based literature, Standards of information seeking, Future consideration.
Electronic Health Record: Functions of the health record, Changing functions of the patients record,
Advantages and Disadvantages of the paper record, Optically scanned and electronic record,
Automating the paper record. Advantages and Disadvantages of the EHR, Bedside or point-or-care
systems, Human factors and the EHR, Roadblocks and challenges to EHR implementation, The future of
EHR.
Group II
Securing the Information: Privacy and confidentiality and Law, ownership of data, Security – Computer
crime, Role of healthcare professionals.
Information Systems Cycle: The Information Systems cycle, Analysis, Design phase, Development,
Implementation, reasons of project failure.
Electronic Communications: History, Hardware and software for connecting, Methods of accessing
information, Communication Technologies.
Tele-health: Terms related to Tele-health, Types of Technology, Clinical and Administrative initiatives,
Advantages and Barriers of tele-health, Security in Tele-health, Future trends.
The future of Informatics: Globalization of Information Technology, Electronic communication,
Knowledge management, Genomics, Advances in public health, Speech recognition, Wireless computing,
Informatics.
Recommended Text:
1. James O’Brien: Management Information system, Tata McGraw Hill

2. Peter Norton: Introduction to Computer, Tata McGraw Hill
3. Harold E. Smalley: Hospital Management Engineering – A guide to the improvement of hospital
management system, Prentice Hall India.
4. Michelle A. Green, Mary Jo Bowie: Essentials of Health Information Management - Principles
and Practices, Thomson Delmar Learning.
5. Shakti Kumar Gupta, Sunil Kant, R Chandreshakhar: Modern Trends in Planning and Designing of
Hospitals-Principles & Practice, Jay Pee Publications.
Paper Title: Health Insurance
Course Overview: To familiarize the participants with concept of health insurance, its scope and
applicability.
Course Syllabus
Group I
Health Insurance for Individual & Group: Standard/Individual, Floater, Critical illness, Cancer Insurance,
Group Health insurance, Cradle care insurance, Road safety Insurance. Coverage’s, Exclusions,
limitations, terms & conditions, Role of Third Party Administrator for settlement of claim.
Special problems in Health Insurance: Adverse selection, moral hazard, co-variate risks, information gap
problems;
Mediclaim Scheme: Premium, Penetration, Problem in Coverage.
Group II
Insurances for Hospital/ Medical establishments: Health Insurance: Uni-Heart care insurance, Trauma
care group insurance, Coverages, Exclusions, limitations, terms & conditions.
Liability Insurance: Meaning of Liability, special features of liability insurance, Professional Indemnity
insurance for Doctors, Medical establishments and Liability insurance for hospitals, Coverages,
Exclusions, limitations, terms & conditions
Contemporary issues in Health Insurance: Foreign investment in Indian Insurance Sector, Insurance
sector and supervisory approaches, Changing market structure and emerging opportunities, reforms and
emerging economic environment for Health Insurance.
Recommended Text:
1. William S. Stenens: Health Insurance - Current Issues and Background, Nova Science Publishers.
2. M.N. Mishra and S.B. Mishra: Insurance - Principles and Practice, Sultan Chand and Sons.
3. T. Mahundran: Health Insurance Sector in India, Abhijit Publications.
4. Tom Sorell (ed.): Health Care, Ethics and Insurance, Routledge publications.
5. Emmett J. Vaughan & Theresa Vaughan: Fundamentals of Risk and Insurance, Wiley India.
6. P.S. Palande, R.S. Shah and M L Lunawat: Insurance in India - Changing Polices and Emerging
Opportunities, Sag Publications.
7. K. C. Mishra and G. E. Thomas: General Insurance - Principles and Practices, Cengage Learning.
Paper Title: Legal Aspects of Hospital Management
Course Overviews: The course has been designed to enable the students to have knowledge regarding
legal aspects of Health Care Management and to understand the implications of legal provisions.
Course Syllabus
Group I
Legal aspects in health care: Introduction, Health as a fundamental right; Hospital services and law –
Medical ethics including Hippocratic oath, declaration of Geneva and international code of medical
ethics and violation of these ethics; informed consent; rights and responsibilities of patients;
confidentiality issues with respect to contractual obligations towards the patients, electronic medical
records and Health Insurance Portability and Accountability Act (HIPPA); Liability and accountability
towards patients and third parties and employees, vicarious liability.
Medical negligence: Definition, The Bolam test, Civil and criminal negligence, Relevant sections of Indian
Penal code, Defence against medical negligence; The Consumer Protection Act – it’s scope, various
levels of consumer courts ( District forum, State Commission, National Consumer Dispute Redressal
Forum) and procedure followed in each; Professional Indemnity; Legal Implications in Medical
Emergencies; Euthanasiaits types and the international & national Perspective ; the concept of Living
Will.
Group II
Health Care and Laws: Laws related to healthcare - Human Organs Transplantation Act, Inquest and its
proceedings, The Drugs and Magic Remedies Act, Registration of Birth and Death Act, PNDT act (1994)
and MTP Act (1971).
Regulatory framework of hospitals: The Indian Medical Council act; Regulatory requirements to set up a
Blood Bank; Legal aspects of Assisted Reproductive techniques
Recommended Text:
1. Vijay Mallik: Laws Relating to Drugs and Cosmetics, Eastern Book Co.
2. George D Pozgar: Legal Aspects of Health Care Administration, Aspen publications.
3. Journal of Legal Medicine, Taylor & Francis Group.
4. Laurinda Beebe Harman, Boston: Ethical Challenges in the Management of Health Information,
Jones and Bartlett Publishers.
5. B.S. Moshal: Business & Industrial Law, Ane Books
6. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.
7. S.N. Mishra: Labour& Industrial Law, Central Law Publications.
Paper Title: Industrial and Rural Marketing of Health Services
Course Overviews: The course aims at imparting the knowledge about industrial marketing and also to
orient participants to the realities of marketing Health Care services in rural India.
Course Syllabus
Group I
Introduction to Industrial Marketing: Definition of Industrial & Consumer Product, Basis of Classification,
Difference between Industrial & Consumer Marketing, Concept of Derived Demand, Classification of
Industrial Consumers, Industrial goods, Key Characteristics of Organizational Buying Process.
Purchasing Organization: Structure / Functions, Commercial Enterprises - Government / Institutional
Markets Industrial Buying Process.
Marketing Strategies: Buying Situation Analysis, Buying Motivations of Organizational Buyers Rational /
Emotional Motives, Purchaser’s Evaluation of Potential Suppliers, Environmental Influences on
Organizational Buying, Segmenting the Industrial Market, Targeting & Positioning, New Industrial
Product Development, Managing Business Marketing Channels, Industrial Pricing Process, Industrial
Advertising, Managing Industrial Personal Selling Function.
Group II
Introduction to Rural Marketing: Definition, Concept, Scope, Nature, Size and Nature of Indian Rural
Markets Rural Demand, Buying Characteristics, Decision Process, Behavior and Evaluation.
Product Strategy: Significance, concepts and product mix decisions, Pricing Strategy: Objectives, Policies
and Strategies.
Promotion Strategies: Advertising, Sales Promotion, Communication in Rural Marketing - Language and
Culture Distribution Strategies for rural Marketing and channels of distribution, Public distribution
systems.
Marketing of Health Care services in rural areas: Segmenting the Rural Market, Targeting and
Positioning.
Health Care services for rural areas.
Role of Cooperative Govt. and Financial institutions.
Case studies on marketing Health Care services in rural areas.
Recommended Text:
1. Krishana K Hawaldar: Industrial Marketing, Tata McGraw Hill.

2. Francis Cherunilam: Industrial Marketing Text and Cases, Himalaya Publishing House
3. Reeder et al: Industrial Marketing: Analysis, Planning & Control, Prentice Hall India.
4. Hory Shankar Mukerjee: Industrial Marketing, Excel Books.
5. T.P. Gopalswamy: Rural Marketing, Environment problems and strategies, Wheeler Publishing.
6. C.S.G. Krishnamacharulu and Lalitha Ramkrishnan: Rural Marketing, Text and Cases, Pearson
Education.
7. B. Dogra and K. Ghuman: Rural Marketing – Concepts and Practice, Tata McGraw Hill.
8. R. Dwyer and J.F. Tanner: Business Marketing, Tata McGraw Hill.
9. P.K. Ghosh: Industrial Marketing, Oxford University Press.
10. P. Kashyap and S. Ravi: Rural Marketing, Biztantra.
Paper Title: Integrated Marketing Communications of Health Services
Course Overview: Participants are expected to appreciate importance of integrated marketing

communications. Purpose is to equip participants to develop a basic integrated marketing
communications plan for Health Care services.
Course Syllabus
Group I
Role of IMC in marketing process, IMC planning model, Marketing and promotion process model.
Communication process, steps involved in developing IMC programme, Effectiveness of marketing
communications.
Advertising: Purpose, Role, Functions, Types, Advertising V s Marketing mix, Advertising appeal in
various stages of PLC.
Advertising objectives and Budgeting: Goal setting - DAGMAR approach.
Media planning: Developing Media plan, Problems encountered, Media Evaluation-Print, Broadcast
media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of
Headline and body copy.
Group II
Promotion: Meaning, Importance, tools used, conventional/unconventional, drawbacks, push pull

strategies
Public Relation/ Publicity: Meaning, Objectives, tools of public relations, Public relation strategies, Goals
of publicity, Corporate Advertising - Role, Types, Limitations, PR Vs Publicity.
Monitoring, Evaluation and control: Measurement in advertising, various methods used for evaluation,
Pretesting, Post testing.
Integrated Marketing Communications for Health Care Services.
Event Management: Introduction Purpose of organizing an Event, Key elements of Events, Concepts of
promotion and pricing in events.
Direct marketing of Health Care services: Features, Functions, Growth, Advantages/Disadvantages, And
Direct Marketing Strategies. Ethics and social responsibility in IMC campaigns. Evaluating Marketing
Communication Programs.
Case studies on Integrated Marketing Communications for Health Care Services.
Recommended Text:
1. Don Schultz and Heidi Schultz: IMC: The Next Generation, McGraw-Hill.
2. Tom Duncan: Principles of Advertising and IMC, McGraw-Hill.
3. M Dahlen, F Lange and T. Smith: Marketing Communications: A Brand Narrative Approach, John
Wiley
4. Belch and Belch: Advertising and Promotions Integrated Marketing Communication
Perspectives, Tata Mc Graw Hill.
5. S. N. Murthy and U.Bhojanna: Advertising An IMC Perspective, Excel Books.
6. Clow, Baack: Integrated Advertising, Promotion, and Marketing Communications, Pearson
Education.
7. Rajeev Batra, John G Myers & Aaker Advertising management, PHI.
8. Sanjaya Singh: Event Marketing and Management, Vikas Publications
9. Kenneth Clown& Donald Bach: Integrated Marketing Communications, Prentice Hall.
Paper Title: International Financial Management
Course Overview: The objective of this course is to acquaint the students with the opportunities and
challenges of financial management in open economies. It is designed to develop basic understanding of
financial management, investment decision making and hedging strategies at a multinational level.
SECTION – A
Financial management and Globalization: Opportunities, Emerging challenges and Recent changes in
global financial market, Sources of capital for MNCs, Difference between Cost of capital for MNCs and
Domestic Firms.
International Monetary System: Gold Standard, Bretton Wood System, Current Exchange Rate Regime,
Optimal Exchange Rate Regime, Role of International Monetary Fund, International Liquidity and
International Reserves, Special Drawing Rights. Balance of Payment: meaning, components, deficit
surplus in BOP.
Foreign Exchange Market: Characteristics, Market Participants, Market Segments, Foreign Exchange
Rates, Cross Rates, Spot and Forward Transaction, Arbitrage, NOSTRO, VOSTRO and LORO accounts,
Network for International Transactions. Structure of Indian Foreign Exchange Market, Trading Platform
in India, Foreign Exchange Derivatives.
Exchange Rates: Meaning and Determination of Exchange Rates (ER), Balance of payment Theory,
Purchasing Power Parity Theory: Absolute Form, Relative Form and Expectation Form, Real Exchange
Rate, Nominal and Real Effective Exchange Rate, Interest Rate Parity Theory, Forward Rate Parity
Theory, Fisher Effect, Monetary Model, Asset Market Model. Forecasting of exchange rates.
Foreign Exchange Exposure: Meaning, Difference between Foreign Exchange Exposure and Foreign
Exchange Risk, Types of Exposure.
Group II
Management of Transaction Exposure: Hedging with forwards and futures, money market hedge,
hedging with swaps, hedging with options, Netting and Offsetting, Currency of Invoicing, Leading and
Lagging.
Management of Operating Exposure: Operating Exposure and Real Exchange Rate, Determinants of
Operating Exposure, Effect of real Appreciation on Exporter as well as on importer.
Strategies of managing exposure; Product and Market Strategy, Production and Technology Strategy,
Pricing Strategy.
Management of Accounting Exposure: Monetary and Non-monetary method, Temporal Method.
Management of Interest Rate Exposure: Objectives of Firm for Exposure, Forward Rate Agreement, Call
and Put Option on Interest Rate, Interest Rate CAPS, FLOORS and COLLARS, Interest Rate Derivatives in
India.
Cross- Border Investment decisions: Meaning, Risks in Cross- Border Investment decisions, Techniques
of risk handling: Risk-adjusted discount Rate Approach, Certainty Equivalent approach, Sensitivity
Analysis, Scenario Analysis and Decision-tree Analysis.
Foreign Direct Investment: Meaning, Horizontal and Vertical FDl, Trends in FDl, Key Drivers of FDI flow,
Economic advantages and Disadvantages of FDI in India.
Recommended Text:
1. Apte, P.G., International Financial Management, Tata McGraw Hill Publishing Company Ltd.
2. Bekaert, G. and R.J. Hodrick, International Financial Management, Prentice Hall.
3. Eiteman, D.K., Stonehill, A.I. and Moffett, M.H., Multinational Business Finance, Pearson
Education.
4. Shapiro, A.C., Multinational Financial Management, John Wiley & Sons, Inc.
5. Siddaiah, T., International Financial Management, Pearson Publications.
Paper Title: Management of Financial Services
Course Overview: The objective of the course is to acquaint the students with the various Financial
Services and Techniques to manage them.
Course Syllabus
Group I
Financial Services: Introduction of Financial Intermediaries and Financial Services, Organisation of the
Financial Service Industry, Various Financial Intermediaries, Recent Development in Financial Services,
Financial Services in India.
Financial Regulation: Need for Regulation of Financial Market, Theoretical and Economic Perspective of
Regulation, International Regulatory Framework, Deregulation of Indian Financial System, Revolution of
Financial Services, Financial System and Securitised Financial System, Financial Market, Functions of
Stock Exchange, Debt Market, Government Securities Market, Regulations for Primary Market,
Regulations for Secondary Market.
Depository Services: Introduction to Depository Services, Depository Participants in India, Role of NSDL
and CDSL, Difference Between NSDL and Bank. Products and Services offered by Depository Participants,
Products offered by Depository Participants, Process of Dematerialisation, Difference Between Physical
and Electronic Holding of Securities.
Broking: Broking Services and Trading in Equity Broking and Trading in Debt.
Mutual Funds: Concept of Mutual Funds, Types of Mutual Funds, Advantages, Structure of Mutual Funds
and tax treatment, SEBI and Mutual Funds Regulations.
Insurance Services: Introduction, Types of Insurance , Life Products, Non-Life Products.
Group II
Debt Securitisation and Corporate Advisory Services: Introduction, Securitisation as a funding

Mechanism, Securitisation of Mortgaged and Non- Mortgaged Assets Issue Management;
Credit Rating: Meaning of Credit Rating, Process of Credit Rating, and Factors affecting Rating, Types of
Rating, Advantages and Disadvantages of Credit Rating, Methodology of Credit Rating. Credit Rating
Agency Regulation Act 1974, Credit Rating in India.
Venture Capital: Meaning of Venture Capital, Nature, Scope, Regulatory Framework, Investment
Process, Factors Affecting Venture Capitalist, Major Trends, Reasons for Slow Growth, Limitations of
Venture Capital.
Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial Banking
Sector, Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and Hire Purchase, Legal
and Taxation Aspects of leasing, Lease Accounting and Reporting.
Housing Finance: Introduction to Housing Finance, Housing Finance Schemes, Procedure of Loan
disbursement, Legal Framework of Housing Finance.
Credit Cards: Types, Settlement Process Mechanism.
Factoring: Meaning, Forms, Functions, Legal Aspects and Evaluation.
Recommended Text:
1. M.Y. Khan: Indian Financial Services, Tata McGraw Hill.

2. V. A. Avdhani: Marketing of Financial Services, Himalaya Publishing House.
3. Lalit K. Bansal: Merchant Banking and Financial Services, Unistar Publications.
4. V. K. Bhalla: Management of Financial Services, Anmol Publications.
5. G.S. Batra and B.S. Bhatia: Management of Financial Services, Deep & Deep Publications
6. Priyanka Singh: Management of Financial Services, Thakur Publications.
7. Satish K. Matta: Management of Financial Institutions and Services, Vrinda Publications
8. P.S. Rose and S.C. Hudgins: Bank Management and Financial Services, Tata McGraw Hill.
Paper Title: Industrial Relations and Labour Welfare
Course Overviews: The Management of employees, both individually and collectively, remains a central
feature of organizational life. This course is an attempt to understand the conceptual and operational
aspects of employee relations at the macro and micro levels, with an emphasis on Health Care sector.
Course Syllabus
Group I
Overview of Industrial Relations: Concept, Nature and Objectives of IR, Evolution of IR in India, Theories
of IR, Systems approach to IR.
Trade Unionism: Concept of Trade Unions, Functions of Trade Unions, Approaches, Structures of Trade
Unions.
Collective Bargaining: Concept, Meaning, Objectives of collective bargaining, Negotiating techniques and
skills, Process of collective bargaining, Impact of Collective Bargaining.
Grievance Handling: Grievance, Causes/Sources of Grievances, Grievance Redressal Machinery,
Legislative Aspects of the Grievance Redressal Procedure in India, Domestic enquiry.
Industrial Relations and emerging scenario: Industrial Relations and technological change.
International Labour Organisation (ILO): Objectives and Structure, Future of Industrial Relations.
Psychological aspects of Labour Relations: Introduction, group dynamics formal & informal
communication.
Union Management Relations: Sources of conflicts, How to resolve conflicts in organizations.
Group II
State And Labour - Theoretical Aspects, Framework, Labour Policy, Industrial Relations And Wage Policy.
Labour Policy And Growth Of Legislative Framework In India, Labour Administrative Framework,
Government As An Employer, New Economic Policy And Labour, Social Clause And WTO. Labour
Administration - Agencies For Administrating Labour Welfare Laws In India
Labour Welfare - The Concept, Definition, Scope And Objectives, Classification Of Welfare Work, Welfare
Work For Various Categories, Welfare Work By Trade Unions, Voluntary Social Organizations.
Human Engineering: Introduction, Time Study, Motion Study; Fatigue: Nature, Fatigue Reduction,
Fatigue Tests. Environmental Condition. Accident Prevention: Introduction, Scope, Causes Of Accidents,
Industrial Safety Programmes.
Industrial Relation Scenario In Health Care Industry.
Recomended Text:
1. Meenu Paul: Labour& Industrial Law, Allahabad Law Agency.

2. S.N. Mishra: Labour& Industrial Law, Central Law Publications
3. Ahuja, K.K., Industrial Relations - Theory and Practice, Deep and Deep Publications, New Delhi.
4. Dhayani, S.N., Industrial Relations System, S. Chand & Co. Pvt. Ltd., New Delhi.
5. Dunlop. J.T., Industrial Relations System, Harvard Business Press, Cambridge.
6. Monappa, A., Industrial Relations, Tata McGraw Hill.
7. Ramaswamy, E.A. & Ramaswami, U., Industry and Labour, Oxford University Press, New Delhi.
8. Sinha, G.P. and Sinha, P.R.N., Industrial Relations and Labour Legislation, Oxford and I.B.R.
Publishing Co., New Delhi.
9. Sharma, A.M., Social Security & Labour Welfare, Himalaya Publishing House.
10. Srivastava, S.c., Social Security and Labour Laws, Vikas Publication
11. C.B. Mamoria and Gankar Mamoria, - Dynamics of Industrial Relations, Himalaya Publishing
House.
12. Venkata Ratnam: Industrial Relations, Oxford University Press.
13. Lisa Matthewman, Amanda Rose & Angela Metherington: Work Psychology, Oxford University
Press.
Paper Title: Training and Development in Health Care Industry
Course Overview: The objective of the course is to provide the participants with the necessary skills and
understanding of the training and development concepts that will help them in designing and delivering
better training for employees in Health Care industry.
Course Syllabus
Group I
Introduction to Training and Development- Definition, Objectives, Benefits, Role and Responsibility of
Training, Forces influencing working and learning.
Training Needs Assessment- Concept, Process of Training Needs Assessment, Levels of Training Needs
Analysis- Organisational Analysis, Task Analysis, Person Analysis; Significance of Training Needs Analysis
Learning- Concept, Principles of Learning, Kolb's Learning Cycle, Conditions for Transfer of Learning.
Training Design- Defining objectives of Training, Make vs. Buy Decision, Selecting the Trainer, Preparing
Lesson Plans, Selecting Training Methods and Media, Preparing Training Materials, Scheduling the
Training Programme, Factors influencing Transfer of Training.
Training Methods- Classification of Training Methods - On-the job training, Classroom methods and
Selfpaced method - Job instruction, Job rotation, Coaching, Mentoring, Lectures, Conference, Audio
Visual (Static and Dynamic Media), Assessment Centres, In-basket Exercises, Case study, Role-Playing,
Discussion Method, Fish Bowl Exercise, Management Games, Simulation, T-Group Method, Computer
based training, E-Learning.
Group II
Training Evaluation- Need for evaluation, Models for Training Evaluation (with special focus on
Kirkpatrick Model and Phillip's Five Level ROI Framework), Types of Evaluation Instruments.
Management Development- Management Development Implications, Management Characteristics,
Training for Executive Level Management, Succession Planning.
Trainer's Skills and Styles- Training Delivery Competencies, Dimensions of Trainer Credibility, Rapport
Building with Trainees" Trainer' Role, Trainer's Style, Skills of a Trainer.
Special Issues in Training and Development in Health Care sector- Training Issues Resulting from the
External Environment, Cross- cultural Training, Diversity Training Programmes.
Use of Role-Playing, Discussion Method, Management Games, Simulation, Computer based training for
employees of Hospital organizations.
Case studies on training and development in Health Care sector.
Recommended Text:
1. Raymond A Noe, Training and Development, Tata McGraw Hill

2. Irwin L Golstein and J Kevin Ford, Training in Organisations, Cengage
3. B Janakiram, Training and Development, Biztantra.
4. Werner and Desimone, Human Resource Development, Cengage
Paper Title: Enterprise Resource Planning in Health Services
Course Overview: The subject aims at providing a comprehensive overview of applications of Enterprise
Resource Planning for business managers, with special emphasis on Health Care sector and analyse the
future prospects of ERP implementation in Indian scenario.
Course Syllabus
Group I
Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities,

Benefits, Modern Business Concepts, E-Commerce, Advance Planning and Scheduling, Business
Analytics, Service oriented architecture. Current and future ERP market, Key Players and Market Shares.
Issues, Concerns and Purchasing: Disadvantages of ERP Solutions, Users, Developers, Customers of ERP,
Purchasing or Outsourcing, Planning, Purchasing and Selection of ERP, Managing implementation
partners, ERP strategy options and risk mitigation.
Group II
Implementation of ERP: Implementation plan of ERP, Methods and tools, Business process mapping,
Gap analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and
coding, Data migration and historical record, Prototype testing, User training program, Knowledge
management, Disaster recovery plan, RDBMS, Data communication system, Hardware requirements,
Sample system architecture.
ERP Implementation in Hospital Organizations: Introduction to ERP Project success and failure with case
studies, Continuous business improvement through ERP in Health Care sector.
Recommended Text:
1. A. Pandey: Enterprise Resource Planning, Variety Publishers.

2. Vinod Kumar Garg and R.K. Venkita Krishnan: Enterprise Resource Planning: Concepts and
Practice, Prentice Hall India.
3. Mary Sumner: Enterprise Resource Planning, Pearson Education.
4. A. Leon: Enterprise Resource Planning, Tata McGraw Hill.
5. M.E. Wagner: Concepts in Enterprise Resource Planning, Cengage Learning.
6. S. Sadagopan: ERP – A Management Perspective, Tata McGraw Hill.
7. V.K. Garg and R.K. Venkita Krishnan: ERPWARE and ERP Implementation Framework, Prentice
Hall India.
Paper Title: Productivity Management of Health Services
Course Overview: This course aims at providing the understanding of concepts, techniques and attitude
required for effective management of productivity in Health Care organizations.
Course Syllabus
Group I
Introduction: The concept of productivity, Needs for productivity culture, Management and productivity,
Factors affecting productivity, Efforts in productivity management, Organizational effectiveness and
productivity.
Sources of productivity: Labor, capital, efficiency in use of labor and capital, productivity and standard of
living.
Measurement of Productivity: Productivity cycle, Productivity measurement and its need, Total
productivity mode, Limitations of partial measures of productivity, Productivity evaluation in
organizations, Productivity and industrial relations.
Productivity and business cycles: Cyclical pattern of labor productivity, market impact on productivity.
Group II
Productivity and Planning: Productivity planning and improvement concepts, Strategies for productivity,
International productivity management and experience, Indian experience in productivity.
Productivity and price trends: Factors influencing relative price, relationship of price and output.
Productivity and Government Policies: Productivity trends in selected industries: engineering
pharmaceutical, fertilizer, textile and energy sector, Impact of government policies on productivity.
Productivity differences among countries: International differences in labor productivity, role of central
planning errors and business cycles on productivity.
Case studies on productivity in Health Care industry.
Recommended Text:
1. D.J. Sumanth: Productivity Engineering and Management, McGraw-Hill.

2. P.R. Brahmananda: Productivity in Indian Economy, Himalya Publications.
3. Chandra: Dynamics of Productivity, South Publisher.
4. Solomon Fabricant: A primer on Productivity, Prentice Hall India.
5. Prokopenko: Productivity Management, Oxford & IBH.
6. Prem Vrat, G.D. Sardano and B.S. Sahay: Productivity Management - A Systems Approach,
Narosa Publishing House.
7. Ratnakar Gedam: Indian Industry – Productivity Management, Anmol Publications.
RESOURCE REQUIREMENTS
1. Human Resource:
a. Teaching
b. Non – Teaching
S.No Particulars No. of persons required
Sem 01 Teaching : 02 Management Faculty
Subjects – 07
Non-Teaching : 01 + 01 Lab assistant
Sem 02 Teaching: 02 Management Faculty + 01 Specialized

Subjects –( 07 +02) (Hospital Management)
Non-Teaching 01 + 01 Lab assistant
Sem 03 Teaching: 04 Management Faculty ( 1 Each as per

Subjects – 01 + 03 Sectorial + 16 specialization) + 01 Specialized (Hospital
Functional Management)
Non-Teaching
01 + 01 Lab assistant
Sem 04 Teaching: 04 Management Faculty ( 1 Each as per

Subjects – 04 + 03 Sectorial + 08 specialization) + 02 Specialized (Hospital
Functional Management)
Non-Teaching
01 + 01 Lab assistant
2. Infrastructure:
a. Class Rooms to attend Lectures 05 room
b. Computer Lab for combining with Hospital management 01
c. Library to exchange knowledge 01
d. Hostel and Accommodation 01
e. Staff Room 01 room
f. Placement Cell 01 room
g. Store Room 01 room
h. Wash Room 02(01+01)
i. Seminar Room 01
Revenue Model
Particulars Amount
INCOMES
Tuition Fee
1 student = Rs. 70,000/ sem= Rs. 2,80,000
Total Intake = 60
Total Fee per course = (60 * 2,80,000) Rs. 1,68,00,000
EXPENDITURE
Salary
Teaching
Regular Faculty – 02 (65000 * 2 = 1,30,000) Rs. 1,30,000
(Asst. Prof. – Rs. 15600 – 39100 pay scale as per UGC Norms)
Guest Faculty – 05
(1000 per lecture subject to maximum of Rs.25000 fixed per month as Rs. 1,25,000
per UGC Norms)
Non – Teaching
Class III and Class IV - 02 Rs. 60,000
(As per UGC Model rate )
Books Rs. 2,00,000
Note:
1. Administrative Staff and Computer Lab of SMS will be used by MBA (Hospital
Management)
2. Other Utilities of SMS will be used.
ORDINANCES
MASTER OF BUSINESS ADMINISTRATION (HOSPITAL MANAGEMENT)
Session 2018-2019 & 2019-2020
1. (a) The examination for the degree of Master of Business Administration (Hospital management)
shall be held in two parts to be called MASTER OF BUSINESS ADMINISTRATION (HOSPITAL
MANAGEMENT) Part-I and MASTER OF BUSINESS ADMINISTRATION (HOSPITAL MANAGEMENT)
Part-II. Each part shall consist of two semesters, viz. semester 1st and 2nd in Part-I and semester
3rd and 4th in Part-II. The examination shall be held in the months of December/January for 1st
and 3rd semester and April/May for 2nd and 4th semester or on such other dates as may be fixed
by the University.
(b) (i) The amount of Examination admission fee to be paid by a candidate per semester for the
external examinations shall be as prescribed.
(ii) Last date by which the admission forms and fee for the external examinations must reach
the Registrar shall be as follows:
semester Without With late fee With late fee With late fee With late fee
late fee ofRs800/- of Rs. 1200/- of Rs. 5000/- of Rs. 1000/-
November/
December sept 30 October 15 October 21 October 31 November 10
April/ MAY Feb 28 March 15 March 21 March31 April 15
The MASTER OF BUSINESS ADMINISTRATION (HOSPITAL MANAGEMENT) Part-I shall be open to any
person who has passed a degree/post-graduate degree examination in any faculty with at least
50% marks in the aggregate from this University or any other examination recognized as equivalent
thereto.
2. The assessment in the first and second semester of MB.A. Part-I will be 50% internal and 50%
external for each paper. The result for the internal examinations to be conducted by the
Department shall be conveyed to the students/Examinations Branch by the Head of the
Department as per approved schedule, failing which the result of concerned candidates will be
shown as RL.
3. M.B.A. Part-II shall be open to any person who has passed M.B.A. Part-I examination or has
cleared at least 50% of total papers prescribed for first and second semesters of M.B.A.
courses.
4. The assessment in the 3rd and 4th semesters of M.B.A. Part-II will be 50% internal and 50%
external for each paper. The result for the internal examinations to be conducted by the
Department shall be conveyed to the students/Examinations Branch by the Head of the
Department as per approved schedule failing which the result of concerned candidates will be
shown as RL.
5. The syllabus for the session shall be such as prescribed by the University from time to time.
a. The Project Report shall be evaluated jointly by the external and internal examiners. The topic
for the Project Report will be approved by the Department. The Project Report shall be
submitted along with prescribed fee as per prescribed as under
Upto 30 April (Without Late Fee) \
1St May to 31st May (With Late Fee of Rs. 500/-)
1St June to 15th June (With Late Fee of Rs. 1000/-)
after the examination branch shall be informed accordingly and re-appear shall be declared in
Project Report Paper.
In case the difference of marks awarded by two examiners is more than 10 marks, the report
shall be referred to the third examiner whose award shall be final,
b. Training Report would be evaluated internally. The Result would be communicated to the
examination branch by the Head of the Department.
6. M.B.A. examination is open only to candidate who:
Has been on the rolls of the University/College throughout the academic semester preceding the
examination; Has his name submitted to the Registrar by the Head/Principal of having attended not
less than 75% of the total number of lectures delivered in each paper/subject and 75% of the
periods held in practical’s/map work in each paper/ subject during the Academic semester. The
Department/College shall be required to deliver at least 75% of the total number of lectures
prescribed for each paper/subject. Provided that deficiency in the number of lectures can be
condoned for special reasons subject to ordinance framed on the subject.
7. The medium of instruction and examination shall be English.

8. (i) A candidate is required to secure at least 40% marks both in the external examination and
aggregate of internal assessment and external examination in each paper taken together in
order to qualify in an examination.
(ii) (a) In the event of a candidate failing to secure the requisite 40% marks in terms of clause (i)
above, he shall be placed under reappear in that papers. Such a candidate would carry the
internal assessment marks secured by him for his reappear examination.
(b) However, if any candidate has secured less than 40% marks in the internal assessment in
any one or more papers and is placed under reappear in that paper(s), he may at his
option, attend regular classes of that paper(s), after his fourth semester examination. The
candidate would be required to attend such classes in a semester in which that paper(s) is
offered by the department subsequently and thus improve his internal assessment score
in the concerned paper(s). In case, such a candidate improves upon the earlier internal
assessment score the revised internal assessment will replace the old internal assessment.
The external marks secured by the candidate will remain the same i. E. Will carry the
carry the external pass marks secured by him/her. In case he fails to improve upon his
earlier internal assessment in that paper(s) his original internal assessment marks would
stand.
In case such a paper is dropped from the course of study as a result of any revision the
department would indicate a suitable substitute paper in lieu thereof.
9. A candidate who joins first semester for M.B.A. Part-I may on completing attendance
requirement, appear in the first semester examination and join the second semester course and
appear in the second semester examination on completing attendance requirements on the
dates prescribed for each examination. Even if he does not clear any paper of the first semester,
he will be eligible to join the second semester and take the examination. But he will not be
eligible to join the third semester unless he has cleared at least 50% of total papers prescribed
for both the first and second semester examinations. He can take the third semester
examination on completing the required attendance. He may be allowed to join the 4th
semester, even if he has not cleared any of the aforesaid papers namely reappear papers of first
and second semester of Part-l examination and all the papers of III semester examination. On
attending the required number of lectures of IV semester he will be eligible to appear in the IV
semester examination. A candidate placed under reappear in any paper, will be allowed two
chances to clear the reappear, which should be availed within consecutive two years/chances
i.e. to pass in a paper the candidate will have a total of three chances, one as regular student
and two as reappear candidate. The examination of reappear papers of odd semester will be
held with regular examination of the odd semester and reappear examination of he even
semester will be held with regular examination of even semester. But if a candidate is placed
under reappear in the last semester of the course, he will be provided chance to pass the
reappear with the examination of the next semester, provided his reappear of lower semester
does not go beyond next semester. Provided that he shall have to qualify in all the papers
prescribed for the M.B.A. course within a period of four years from the date he joined the
course. In case he fails to do so within the prescribed period as aforesaid, he shall be declared
fail. He may, however, seek fresh admission to the first semester on merit with the new
applicants. It is understood that a reappear or failed candidate shall be allowed to take the
examination in papers not cleared by him according to the date sheets of the semester
examinations in which such papers may be adjusted. After completing two years of studies (i.e.
four semester courses), he shall not be admitted to any semester of the same course and will
not have any privileges of a regular student.
10. Viva-voce/Practical examination shall be conducted by a Committee consisting of the following:
-
1. Two external experts
2. One internal examiner (to be nominated by the Head of the Department)
3. Head of the Department OR his nominee.
The quorum of Committee meeting would comprise one external and one internal examiner.
11. As soon as possible after the completing of each semester, the Registrar shall publish a list of
successful candidates showing their result. Each candidate shall be supplied with a card
containing his/her detail of marks. The list of successful candidates on the completion of M.B.A.
Part-II shall be arranged in three divisions and the division obtained by the candidate will be
stated in the degree.
12. Successful candidates who obtain 75% marks or more of the aggregate marks in Part-I and Part-
II examination taken together shall be declared to have passed the examination with distinction
and who obtain 60% or more of the aggregate marks shall be placed in first division. Those who
obtain 50% or more but less than 60% shall be placed in the second division and all below 50%
shall be placed in the third division.
13. The grace marks shall be allowed according to the general ordinances relating to 'Award of
Grace Marks'. These ordinances will apply to all the examinations.
(i) Up to 1% of the total marks of Part-I and II examination shall be added to the aggregate
of both Part-I and Part-II examinations to award a higher division/55% marks, to a
candidate.
(ii) Grace marks to be given shall be calculated on the basis of 1% of total aggregate marks
of all the written and practical papers of the examination concerned. Marks for viva-
voce/internal assessment/sessional work/skill in teaching/any additional/optional
subject shall not be taken into account for this purpose. If a fraction works out to half or
more, it shall count as one mark and fraction less than half shall be ignored.
(iii) To pass in one or more written papers or subjects, and/or to make up the aggregate to
pass the examination but not in practical, sessional work, internal assessment, viva-voce
and skill in teaching.
14. The old students who have passed M.B.A. from this University will be eligible to seek admission
for purpose of additional specialization by qualifying the required examination under the
Scheme of Additional specialization on the pattern of M.B.A. (C.C.) Programme on the terms and
conditions as may be notified by the Head of the Department.
15. The candidate shall have to qualify in all the papers prescribed for MASTER OF BUSINESS
ADMINISTRATION (HOSPITAL MANAGEMENT) course within a period of four years from the date
he joins the course. In case, he fails to do so within the prescribed period of four years as
aforesaid, he shall be declared fail.

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MBA in Hospital Management: What is it about?

1. To evaluate the management, issues faced by hospital managers

MBA in Hospital Management: Course Highlights

Course Level Post graduate

Duration 2 years (Full time)

Examination Type Semester System

Total Intake 60 seats

Eligibility BAMS /BHMS/BDS /MBBS/Pharmacy

Average Starting salary INR 2,35,00 to 5,50,000

1. Examination in each subject will be of 3 hours duration.

Instructions to the paper setters:

SCHEME OF EXAMINATION FOR MBA (HOSPITAL MANAGEMENT)

SUBJECT CODE PAPER TITLE MARKS

SUBJECT CODE PAPER TITLE MARKS

SUBJECT CODE PAPER TITLE MARKS

SUBJECT CODE PAPER TITLE MARKS

Two Mid-Semester Tests each carrying 10 marks (Total 20 marks)

Class Participation and Attendance to be of 10 marks

Definition, Importance and Functions of Management, Evolution of Management Thoughts, Theories of

Foundations of Financial Accounting: Introduction to Financial Accounting. Accounting Mechanics,

Concept of business environment: techniques for environment analysis, Elements of environment:

Linear Programming: Concepts, Formulation of LP models, Solution of LP Models using Graphical

Managing Workbooks, Working with Worksheets, Cell Referencing(Absolute references, Mixed

Instructions: The evaluation will be as follows:

Environmental Management: Fundamentals-Sustainable Development, Implications of human

Environmental Management and valuation: Environmental Accounting, Economics Environmental Taxes

1. Uberoi, N. K., Environmental Management, Excel Books, New Delhi, 2000.

The evaluation will be as follows:

Maximum Marks: 100

Internal Assessment: 100

1. Sahil Raj, Management Information System, Pearson Publication, 2013

Research Methodology: Role of Research in Decision Making; Process of Research;

Probability Distributions: Binomial, Poisson and Normal Distributions.

Paper Title: Financial Management

Working Capital Management: An Overview, Determinants, Working Capital Cycle,

Paper Title: Management of Human Resources

Concept, scope, functions, importance of Personnel Management, environment scanning, building up

Paper Title: Marketing Management

Paper Title: Operations Management

Operations Management: Various strategies and operations as a competitive tool.

Paper Title: Seminar On International Business Environment & Management

The evaluation will be as follows:

Maximum Marks: 100

Internal Assessment: 100

Paper Title: Introduction to Epidemiology And Bio-Statistics

General Epidemiology and Epidemiological methods: Definitions, concept and evolution of

1. K.Park : Park’s Textbook of Preventive and Social Medicine, Bhanot Publishers

COMMUNITY HEALTH AND MANAGEMENT OF NATIONAL HEALTH PROGRAMMES

Health Education: Definition, approach in health education, methods, barrier to effective

1. M. Patel: Project Management-Strategic Financial Planning Evaluation and Control, Vikas

Paper Title: Hospital Planning and Organization

Organization: Definition, Four aspects of an organizational design, Purpose of an organization,

Paper Title: Management of Clinical and Super Specialty Services in Hospitals

Paper Title: Management of Support Services in Hospitals

Introduction to Consumer Behavior: Introduction, Applications of consumer behavior, Consumer

1. S.L. Gupta: Marketing Research, Excel Books.

Paper Title: Advertising and Sales Management of Health Services

Paper Title: International Marketing of Health Services

Framework of International Marketing: Scope of International Marketing - International Marketing vs

1. R.L. Varshney and B. Bhattacharya - International Marketing Management.

Paper Title: INTERNET MARKETING OF HEALTH SERVICES

Case studies on marketing of Health services on internet.

1. Judy Strauss & Raymond Frost: E-Marketing, PHI Learning

Paper Title: INVESTMENT ANALYSIS FOR HEALTH CARE INDUSTRY