A

Project Report
On

“CONSUMER BUYING BEHAVIOUR TOWARDS

SPORTSWEAR”

Submitted in partial fulfillment of the requirements for award

of Master in Management Studies (Marketing)

For Durgadevi Saraf Institute of Management Studies

Submitted By:

Dhaval Sheladiya

Course: MMM 2014-17

Roll No. : 2014500

 STUDENT’S DECLARATION

This is to declare that the study presented by me to Durgadevi

Saraf Institute of Management Studies, in partial completion
of the MMS under the title “CONSUMER BUYING
BEHAVIOUR TOWARDS SPORTSWEAR” had been done
under the guidance of PROF. RAVI BANERJEE.

Place: Mumbai Signature of the Student

 CERTIFICATE FROM THE FACULTY GUIDE

This is to certify that Mr. DHAVAL SHELADIYA has

completed his Capstone Project entitled “CONSUMER
BUYING BEHAVIOUR TOWARDS SPORTSWEAR”
under my guidance.

To the best of my knowledge the Report submitted by him is

original, no part of the report has been submitted for award of
any other degree fellowship or other similar titles or prizes.

Place: Mumbai Signature of the Faculty Guide

 ACKNOWLEDGEMENT

I wish to express my deep sense of gratitude and to thank Prof.

RAVI BANERJEE for his able guidance and valuable
suggestions, inspiration and encouragement which helped me in
completing the project work, in time.

I also thank all my family members and friends who have directly
or indirectly helped me towards the execution of this project.

Place: Mumbai Signature of the Student