Akucetak Sdn Bhd offer a high quality t-shirt with an excellent work of design. Using a sublimation process, where using heat to transfer (embed) ink into a fabric surface such as a shirt. The advantages of sublimation process the ink is not coating the fabric’s surface, but rather, is embedded in the fabric and this can produce the graphic images’ at a higher resolution.
Akucetak will offer custom sublimation mainly on T-shirts, but will have other shirt styles available. Customers can choose from traditional cotton-blend shirts or all natural fiber cotton shirts. Customers can then choose from pre-existing graphics or custom artwork. The pre-existing graphics are chosen from an extensive catalog.
Akucetak will also offer custom artwork or graphic options for sublimation. The customer may bring in a graphic or may use our designer expertise to realize their vision. The designer can take a customer's pencil drawing or even articulated thoughts and turn them into a new design. Akucetak will offer a range of different shirt options. As indicated by the name, there will be an emphasis on T-shirts. Short sleeves, long sleeves, organic fabrics, and a variety of polo, rugby and other styles will also be offered. Akucetak also provide another service like printing banner, poster and button batch.
8.2 Target Market
Akucetak. Sdn Bhd target markets are student UTM, School and company around Johor Bahru.
8.3 Market Size
From the research made by company, it is found nowadays each program need a t-shirt to promote the event. Each company will have at least one formal or informal uniform that as a represent each company. The total company and school in Johor Bahru are about more than 300 and this number will expand by year.
The following is the market size in this area for a year:
300 company x RM 600 x 12 month = RM 2160000
8.4 Competitor’s Analysis
Company names Strength Weakness
Syarikat Pencetakan Well establish Old equipment
Nasional Unlimited funds Only open service Under government for government Percetakan Ekonomi Good facilities Inconsistent product Excellent human Limited fund public relation (PR) U-Factory Printing Good management Limited fund Good network Limited equipment Inconsistent product
8.5 Market Share
Market share = yearly sales____
Total competition sales
Market share before entrance of Akucetak sdn bhd
No. competitors Yearly sales(RM) % Loss in market
share % 1 Syarikat 9720000 45 - Percetakan Nasional 2 Economic Print & 7560000 35 - Design 3 I-printing solution 4320000 20 - Total 21600000 100
Market share after entrance of akucetak sdn bhd
No. Competitors Yearly % Loss in market
sales(RM) share % 1 Syarikat 7992000 37 8 Percetakan Nasional 2 Economic Print 64800000 30 5 & Design 3 I-printing 3672000 17 3 solution 4 Akucetak Sdn 3456000 16 - Bhd Total 21600000 100
8.6 Sales Forecast
Month Total project Year (RM)
First quarter 15 370 285.72 Second quarter 25 617 142.86 Third quarter 40 987 428.57 Fourth quarter 60 1 481 142.86 Total 140 3 456 000
8.7 Marketing Strategy
Market strategy Method Objective
Product / service T-shirt printing Our high quality t-shirt are Advertising printed on the latest in Designing technologically advanced in house printers. Four color banners and large format screen printing are no problem for us Promotion Advertising Enjoy a high quality high Ceremony resolution. Our large format Introductory Price screen printing will print your design on a durable high-grade PVC material, producing a tantalizing vinyl banner sure to grab everyone’s attention Distribution/ place Around UTM Around UTM and company’s Johor Bahru operation location is near to the population areas and also pubic residents. price Based on quantity and type of Reduced our overhead to design eliminate the middle man and a costly sales force by selling direct to you through the internet direct, passing the savings onto you.
8.8 Marketing Budget
Item Fixed assets expenses Monthly expenses Other expenses
Vehicle - RM500 Promotion - RM1000 Business card - RM100 Pamphlets - RM100 Catalogues - RM100 Traveling expenses - RM500 Kiosk rental - RM300 Total RM2600 9.0 Operation Plan
9.1 Process Flow Chart
Design and printing flowchart diagram
Start
Customer
Choose services
Design for customer Own design
Printing
Installation
Finish
9.2 Production Schedule
Capacity of hours of services for a month
Services Hours of Costumers quantities
services demand Daily Weekly Monthly Design 9 hours 4 24 104 Printing 30 minutes 10 60 260 Based on services capacities, we will provide our services from 9.00 am until 6.00pm Monday to Saturday. We are closed for weekends.
9.3 Manpower Requirement
Position Job status Remuneration EPF (12%) Socso (2%) Total
per month Designer (2 permanent RM2250 RM245 RM48 RM2543 x 2 person) = RM5086 Labour (3 Contract RM900 RM110 RM18 RM1028 x 3 person) =3084 TOTAL RM 8170
