Zimmer Brand Guideline

Zimmer Spine
Brand Guidelines
Solutions by the people of Zimmer Spine.

zimmerspine.com
CONTENTS Introduction 3
Section 1: Core Brand Elements 6
Section 2: Core Brand Photography 17
Section 3: Print Collateral Layout 26
Layout Application – Product Brochure 28
Layout Application – Solutions Brochure 36
Layout Application – Leave Behind 45
Layout Application – Surgical Technique 51
Layout Application – Design Rational 61
Layout Application – Competitive Guide 69
Layout Application – Miscellaneous Collateral 76
Section 4: Launch Kit Layout 80
Layout Application – Launch Kit: Tier 1 83
Section 5: Patient Education Layout 103
Section 6: Print Advertising Layout 109
Section 7: Presentation Layout 115
INTRODUCTION The Zimmer Spine brand is conveyed
Purpose of Guidelines through the use of photography, typography
and color. Consistent usage of these brand
elements is vital to ensure the integrity of
the Zimmer Spine brand.
These guidelines have been designed to

help Zimmer Spine employees and partners
consistently and effectively express the
Zimmer Spine brand across advertising,
collateral, event graphics and more. Some
of these guidelines may change over time,
in which case this document will be
updated accordingly.
3
INTRODUCTION The brand platform conveys the tone and personality of the Zimmer Spine
brand. This document helps communicate the key values that Zimmer
Brand Platform Spine stands for and should be used to guide all of Zimmer Spine’s
marketing communications. This brand platform lets surgeons know that
we’re more than a vendor — we’re a partner. And we will support them
with solutions by the people of Zimmer Spine.
Every day people look to you for solutions that will reduce their pain, improve their lives and restore their freedom.
You have devoted your career — and your life — to helping these people. And the people of Zimmer Spine are
devoted to you.
At Zimmer Spine we are proud to deliver a complete line of spinal solutions. However, our most important offering
goes beyond dynamic stabilization and minimally invasive surgery. Our greatest resource is the people behind our
products — the people of Zimmer Spine. Surgeons who partner with Zimmer Spine know why.
The people of Zimmer Spine are knowledgeable, passionate and energetic. We are dedicated to helping you
achieve successful patient results by bringing new ideas to market. We are driven by the opportunity to share our
unrivaled education and training. We are responsive, committed partners who will stop at nothing to support you
in your quest to provide the absolute best in spinal care. And we can be counted on always to act with integrity
as ethical partners who are worthy of your trust.
As the people behind our top spinal solutions, we want to support you with best-in-class tools, instruments and
implants, as well as the industry knowledge you need to achieve real patient results. We understand the impact our
products have on your patients’ lives, which is why we provide comprehensive spinal solutions that simplify surgical
flow and make difficult procedures easier. It’s also why we are constantly evolving and expanding our product line
to keep up with your changing needs with truly differentiated offerings including Trabecular Metal, Dynesys and the
Universal Clamp.
At Zimmer Spine we’ve made it our goal to support you by embracing your toughest challenges and delivering the
best products, service and support with unmatched integrity. We are industry leaders, expert consultants and your
partner for successful spinal solutions. We are the people of Zimmer Spine.
4
INTRODUCTION The Zimmer Spine tagline is “Solutions by the people of Zimmer Spine.”
This tagline recognizes that today’s surgeons are looking for more than
Tag Line just implants and devices. They want to find individuals with whom they
can connect on successful solutions that heal and restore the lives of
their patients. Individuals like the people of Zimmer Spine. This tagline
expresses the fact that we’re more than a vendor. We’re a partner.
And we offer a complete line of spinal solutions that help our surgeons
deliver real patient results.
5
SECTION 1
Core Brand
Elements
CORE BRAND: COLOR The Zimmer Spine primary color palette features two colors: Zimmer Blue
and Zimmer Black. Both of these colors can be represented in a number
Primary Pallette of tints. Use the Pantone, CMYK and RGB formulas for Zimmer Blue and
Zimmer Black to ensure consistent color usage.
Color Formulas
Zimmer Blue
PMS: Process Blue
CMYK: 100, 8, 0, 6
RGB: 0, 154, 217
100 % 80 % 50 % 30 % 10 %
Zimmer Black
PMS: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
100 % 80 % 50 % 30 % 10 %
7
CORE BRAND: LOGO As a leading provider of advanced spinal solutions, it is vital that Zimmer
Spine is supported by a strong and consistent corporate identity. This can
Proper Logo Usage only be achieved by strict adherence to the brand guidelines provided in
this document. The Zimmer Spine logo exists in both a horizontal and a
vertical format to provide maximum flexibility in placement.
Logos available for download:
>> ZimmerSpineLogos.zip
Use of the Zimmer Spine Logo:
s Always use original artwork for the

Zimmer Spine logo; poor-quality Centered Orientation
reproductions are unacceptable
s Never combine the Zimmer Spine logo

with other figures, words, trademarks
or symbols
s Never use the Zimmer Spine logo in

a headline or copy text
Horizontal Orientation
8
CORE BRAND: LOGO Proper logo usage is vital in maintaining legibility and brand consistency.
Always apply the Zimmer Spine logo at an appropriate size and avoid
Proper Logo Usage: making the logo too overpowering or too understated. It is also important
Vertical to maintain an appropriate clear space around the Zimmer Spine logo
to give it a prominent position in design materials. It should never feel
cramped or crowded within a layout.
Preferred Size
Maximum Preferred Minimum
8p 3p 2p
Clear Space
All measurements above are in picas

9
CORE BRAND: LOGO Proper logo usage is vital in maintaining legibility and brand consistency.
Always apply the Zimmer Spine logo at an appropriate size and avoid
Proper Logo Usage: making the logo too overpowering or too understated. It is also important
Horizontal to maintain an appropriate clear space around the Zimmer Spine logo
to give it a prominent position in design materials. It should never feel
cramped or crowded within a layout.
Preferred Size
Maximum
8p
Preferred
3p
Clear Space
X
Minimum
2p X
All measurements above are in picas

10
CORE BRAND: LOGO The Zimmer Spine logo can appear in either Zimmer Blue or Zimmer Black
when placed on a white or light-colored background. The Zimmer Spine
Proper Logo Usage logo can also appear in white when placed on a dark background. Please
refer to the following pages for more in-depth instruction on placing the
Zimmer Spine logo.
Positive Color Use
Zimmer Blue
PMS: Process Blue
CMYK: 100, 8, 0, 6
RGB: 0, 154, 217
Zimmer Black
PMS: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
Reversed Color Use
Reversed out of a single-color

background
11
CORE BRAND: LOGO The white Zimmer Spine logo will often appear on a background of Zimmer
Blue or Zimmer Black. To ensure optimum legibility, these background
Acceptable Logo and colors should not appear in a tint lighter than 50%.
Background Usage
Tint Array
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
12
CORE BRAND: LOGO When using the Zimmer Spine logo on a photographic background, make
sure the background provides sufficient contrast to ensure the legibility
Acceptable Background of the logo. The photographic background should not compete with the
Usage corporate mark.
Examples
13
CORE BRAND: LOGO The Zimmer Spine logo is our corporate signature. It should never be used
as a graphic element, as a background pattern or overprinted. The logo
Unacceptable Background should not appear on any background that does not provide sufficient
Usage contrast to maintain high legibility. Textured backgrounds that compete
with the corporate identity should not be used.
Examples
14
CORE BRAND: TYPOGRAPHY Two typefaces have been selected for use in all Zimmer Spine related
communications materials. The Adobe Futura family is primarily used
Font Families for headlines. To complement Adobe Futura, we have selected Meta LF
for use in body text. For online applications, Arial, a Web-safe font family,
may be used in place of Futura. For body copy, the Web-safe font family
Trebuchet should be used in place of Meta LF.
These fonts should be used consistently to ensure and support the

Zimmer Spine brand.
Headline font
Adobe Futura is the preferred font for

headlines. Headlines often use a
Futura Light
combination of font weights to provide Futura Light Oblique
added emphasis. Use this font with titles,
headlines and subheads.
Futura Book
Futura Book Oblique
Fonts available for purchase at Futura Medium
www.itcfonts.com.
Futura Medium Oblique
Foundry: Adobe
s&UTURA6OLUME
Futura Heavy
s&UTURA6OLUME Futura Heavy Oblique
Futura Bold
Futura Bold Oblique
Secondary Font
FF Meta LF is the preferred font for body

copy. Use this font with callouts, quotes
Meta Normal Roman LF
and captions. Meta Normal Italic LF
Meta Book Roman LF
Fonts available for purchase at
www.itcfonts.com. Meta Book Italic LF
Foundry: FontFont Meta Medium Roman LF
s&&-ETA6OLUME Meta Medium Italic LF
s&&-ETA6OLUME
Meta Bold Roman LF
Meta Bold Italic LF
15
CORE BRAND: TAGLINE It is important that the Zimmer Spine tagline is represented in a
consistent and clear manner. The Zimmer Spine tagline can appear
How to Use it alone or combined with the Zimmer Spine logo to provide maximum
flexibility in placement. Follow these guidelines for showcasing the
Zimmer Spine tagline.
Stand Alone
Solutions by the people of Zimmer Spine. Solutions by the people of Zimmer Spine.
zimmerspine.com
For Use with Brand Platform
Logo Lockup

zimmerspine.com
16
SECTION 2
Core Brand
Photography
PHOTOGRAPHY: LIFESTYLE We offer a comprehensive library of images for use in all communications
materials. This library includes both lifestyle and product photography,
The People of Zimmer Spine and the images collectively tell the story of the solutions of Zimmer Spine.
This photo library is a core element of the Zimmer Spine brand and should
be used whenever possible in print, collateral, event signage and more.
Examples
Our results speak for themselves.

If you don’t believe us, just ask her.
As a surgeon, you are devoted to helping your patients reduce their pain and improve
their lives. And the people of Zimmer Spine are devoted to you. Find out how our
Posterior Lumbar Fusion complete spinal solutions can support you in your quest to provide the absolute best
Procedural Solutions
in patient care.

zimmerspine.com
zimmerspine.com
82-0334-MKC Rev A per DCR 7321 July 2009
18
PHOTOGRAPHY: LIFESTYLE This campaign offers a close, personal look at the people of Zimmer
Spine. Candid, editorial-style photography is leveraged to explore the
The People of Zimmer Spine circular relationship between engineers, product managers, sales reps,
surgeons and patients. The idea is to provide a behind-the-scenes view
of the teamwork and collaboration behind each and every one of Zimmer
Spine’s leading spinal solutions. The images and scenarios should feel
natural, organic, inspired and real.
Scenerio 1: Inspired Solutions
This scenario offers an intimate look at

the Zimmer Spine team in action. Zimmer
Spine employees converse around a design
station, discussing innovative Zimmer Spine
technology. The scene captures a moment
of inspiration, showcasing the teamwork,
collaboration and insight behind every
Zimmer Spine product.
Scenerio 2: Collaborative
Solutions
This scene features a conference room

setting filled with engineers and product
specialists actively engaged in a highly
collaborative discussion. It’s an energetic
scene, with some employees talking across
the table as others listen intently. It’s a
fly-on-the-wall view of the teamwork and
partnership of the people of Zimmer Spine.
19
PHOTOGRAPHY: LIFESTYLE
The People of Zimmer Spine
Scenerio 3: Elegant Solutions
These photographs take a candid look at

the engineering expertise behind each
and every Zimmer Spine product. A group
of engineers is huddled over a design
blueprint engaged in a spirited discussion.
It’s an unfettered look at the collaborative
design process that drives the solutions of
Zimmer Spine.
Scenerio 4: Shared Solutions
This scene portrays the important

relationship between a Zimmer Spine
sales rep and a surgeon. It takes place
in a surgeon’s office, with the rep holding
a model and explaining a Zimmer Spine
solution as the surgeon listens intently.
These images convey a sense of trust and
partnership between the two principals.
20
PHOTOGRAPHY: LIFESTYLE
The People of Zimmer Spine
Scenerio 5: Results-Oriented
Solutions
This scenario highlights the important
relationship between a surgeon and his
patient. A surgeon is having a highly
personal discussion with a patient in a
hospital setting. It’s an intimate reminder
of the critical role Zimmer Spine products
play in improving patient lives.
21
PHOTOGRAPHY: LIFESTYLE When selecting photography it is important to choose images from
our photo library to ensure that we represent the bright, contemporary
Cropping Considerations style of the Zimmer Brand.
Zimmer Spine lifestyle photography is used primarily on solutions

brochure covers, inside collateral pieces and in print advertising. When
cropping Zimmer Spine lifestyle images make sure that the people of
Zimmer Spine always remain the focal point. Also, these images should
never be altered by applying a blur or shifting their color balance.
Acceptable and unacceptable uses of our photo library are outlined below.
Acceptable Use
Unacceptable Use
Do not crop subjects Do not crop key subjects Do not blur images Do not alter or remove
too tightly out of the frame colors (black and white)
22
PHOTOGRAPHY: PRODUCT Zimmer Spine’s library of product photography gives a heroic view of
Zimmer Spine’s industry-leading solutions. These images are bold,
The Products of Zimmer Spine dramatic and well lit, with all products appearing on settings inspired
by the operating room such as a surgical drape. This library of images
offers a bright, optimistic presentation of Zimmer Spine products and
should be leveraged whenever possible in collateral, print advertising
and event signage.
Examples
Dynesys ®
Dynesys ®
Dynamic Stabilization System
Dynamic Stabilization Systems
It’s not one thing that separates it from the competition.
It’s more like 40,000.

Three dynamic options. With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys
system is the most widely used dynamic stabilization solution on the market. This
ake Road
MN 55439
And a history of more than 40,000 global cases. anatomy-sparing approach offers a reliable alternative to systems with titanium rods,
giving you the confidence you need to provide quality patient care.
14
ark Court, Building F

78727
00
com zimmerspine.com
51S-1040-00) Solutions by the people of Zimmer Spine.
r Spine, Inc. zimmerspine.com In the U.S., the safety and efficacy of this device for the indication ZS-SA0324 Rev A October 2009
of spinal stabilization without fusion has not been established.
ZIM7847-2_Dynesys_Spine1115_bkCvr.indd 1 11/2/09 4:09:39 PM
23
PHOTOGRAPHY: PRODUCT
The Products of Zimmer Spine
Examples
24
PHOTOGRAPHY: PRODUCT When selecting photography it is important to choose images from
our photo library to ensure that we represent the bright, contemporary
Cropping Considerations style of the Zimmer Brand.
Zimmer Spine product photography is used on product collateral covers,

trade show graphics, product-focused print ads and more. When cropping
these images, do not crop essential product features and make sure that
the product spotlight remains in or near the center of the image. Images
from the Zimmer Spine product library should never be altered by applying
a blur or shifting their color balance. Acceptable and unacceptable uses of
our photo library are outlined below
Acceptable Use
Unacceptable Use
Do not blur image Do not over-spotlight Do not alter or remove Do not crop essential
product images colors features of the product
25
SECTION 3
Print Collateral
Layout
PRINT COLLATERAL LAYOUT: This page shows examples of key graphic elements used in
KEY ELEMENTS Zimmer Spine product collateral.
Key Graphic Elements
4p10 4p10
Logo/Blue Tab Lockup
Zimmer Spine collateral features the

Zimmer Spine logo inside a blue tab
4p5
locked up to the top right corner of the
cover, as shown at right.
1p
5p8
1p
Picture Boxes
Picture boxes are used to highlight product

photography. They are distinctively shaped
and can feature blue or gray frames.
Line Elements corner

.125"
specifications
Line elements can be used to divide and .125"
organize content. Solid lines and .125" from edge

at 45˚ angle.
dotted lines are both used in Zimmer
Spine collateral.
27
PRINT COLLATERAL LAYOUT: Zimmer Spine product brochures balance brand and product messaging
APPLICATION to highlight the features and benefits of a specific spinal offering. These
collateral pieces offer a high-level overview of a product and illustrate
Product Brochure how Zimmer Spine systems can be used to improve patient lives. Use
product brochures to give existing or prospective surgeons a brief, concise
introduction to an individual Zimmer Spine product.
Examples
Ardis ®
Interbody
System
er
PathallyFInivansidve Pedicle Screw System
®
Minim
Puros DBM ®
Demineralized Bone Matrix
Delivering
enha
On the no nced interbody design.
se.
tions.
sive solu
t minimally inva Solutions
firs
industry’s
by the peop
zimmersp le of Zimm
the spine
ine.com er Spine.
t.
One of
one o f th es
e b
And still
e.
mer Spin
Solutio
ns by the pe
m
ople of
Zim
Your natural choice
spine.co
zimmer for active, robust, moldable allograft.

zimmerspine.com
28
PRINT COLLATERAL LAYOUT: All Zimmer Spine collateral pieces follow a key grid layout. This grid
APPLICATION informs where significant design elements such as logos, headlines
and body copy should fall within the layout. Following these key grids
Product Brochure Cover will ensure that the Zimmer Spine brand is represented consistently
Key Graphic Elements Layout across all brand materials. This page shows an example of a Zimmer
Spine product brochure cover.
As the information presented here demonstrates only essential layout and typographic
Templates available for download: guidelines, it is recommended that designers download the working versions of the
product brochure templates.
>> ProductBrochure_3panel.zip
>> ProductBrochure_8page.zip
Example Cover
5p3 9p9
4p5
Product Name
7p8
Product Descriptor Subhead
Cover headline small.

Cover headline large.

8p7
zimmerspine.com
29
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a three-panel
APPLICATION product brochure.
Product Brochure Outside Spread guidelines, it is recommended that designers download the working versions of the
Key Graphic Elements Layout product brochure templates.
Templates available for download:
Example Outside Spread/Three-Panel Brochure
6p9 3p
Solutions Headline Product Name

Solutions subhead. Solutions by the people of Zimmer Spine.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum You are devoted to helping your patients reduce their pain and improve their lives.
er iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles And the people of Zimmer Spine are devoted to you. We are dedicated to supporting
you with best-in-class tools, instruments and implants. We are driven by the opportunity
sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim
to share our unrivaled education and training. We are committed partners who will
ad tetuera tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
do everything in our power to assist you in your quest to provide the absolute best in
Or se velissequat augait praesed tissectet, commy nosto consed dolorem
spinal care. And we can be counted on always to act with integrity as ethical partners
ip erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et ing. who are worthy of your trust. We are the people of Zimmer Spine.

Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
Disclaimer body copy. Re verit lore dunt alismod tat. Ut
eros eugait dolum er iurem ad dolore tat prat aliquisi Solutions by the people of Zimmer Spine.
8p4
bla feuisit eugue modolute tat atio doles sim adigna feum Document # Revision (Print Spec)
illa augait in voluptat vulputpat eros exeril dignisi. © 2010 Zimmer Spine, Inc. zimmerspine.com
fold
30
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a three-panel
Product Brochure Interior Spread guidelines, it is recommended that designers download the working versions of the
Key Graphic Elements Layout product brochure templates.
Example Interior Spread/Three-Panel Brochure
4p6 4p6 4p6 3p
11p9
Interior Headline
Interior subhead 1.
Interior subhead 1. Interior subhead 1. Interior subhead 1.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum Interior Subhead 2 Interiorbodycopy.Loremipsumdolorsitamet,consecteturadipisicingelit,seddoeius-
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis modtemporincididuntutlaboreetdoloremagnaaliqua.Utenimadminimveniam,quis
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. nostrudexercitationullamcolaborisnisiutaliquipexeacommodoconsequat.Duisaute
facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te iruredolorinreprehenderitinvoluptatevelitessecillumdoloreeufugiatnullapariatur.
vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan Interior Subhead 2 Excepteursintoccaecatcupidatatnonproident,suntinculpaquiofficiadeseruntmollit.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis
ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.
ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2
t Bullet body copy. Lorem ipsum dolor sit amet.
Interior Subhead 2
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis t Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
addipsummynonsentvelutpraestocorillaoreradiam,consequipisleuipit,velutnostrudminim.Aliquateduis t Bullet body copy. Lorem ipsum dolor sit amet.
num vent adit in ex eros autem vulluptat.
t Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit sed do.
CTA Headline Large
CTA headline small.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit, sed do eiusmod
tempor incididunt.
Bullet List Headline
t Bullet body copy. Consectetur adipisic Interior subhead 3
ing elit, sed do eiusmod tempor incididunt. Bullet body copy. Consectetur adipisicing elit.
t Bullet body copy. Consectetur adipisic

ing elit, sed do eiusmod tempor incididunt.

fold fold
31
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a product brochure.
APPLICATION
guidelines, it is recommended that designers download the working versions of the
Product Brochure Cover product brochure templates.
Key Typographic Elements Layout
Example Cover
7p11
Typographic Specifications*
9p
s Product Name copy size is:
Product Name 1p10
32 pt, Futura Medium
s Product Descriptor Subhead copy size is:
14 pt, Futura Book
s Cover Headline Small copy size is:

19 pt, Futura Light
s Cover Headline Large copy size is:

26 pt, Futura Light
s Solutions by the people of Zimmer Spine

copy size is: 12 pt, Meta Bold LF
s zimerspine.com URL copy size is:

13.5 pt, Futura Heavy
*There may be times when your

Cover headline small. letter-count is significantly higher
Cover headline large. 2p7
or lower than what is shown. In
these circumstances, please use
your discretion as a designer to
9p1
ensure that you adhere to the

Solutions by the people of Zimmer Spine. balance shown.
zimmerspine.com 1p4
4p2
32
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a three-panel
Product Brochure Outside Spread guidelines, it is recommended that designers download the working versions of the
Key Typographic Elements Layout product brochure templates.
Example Outside Spread/Three-Panel Brochure

5p5
2p5
18p11
4p
8p3
2p
3p4

Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
11p
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com
eros eugait dolum er iurem ad dolore tat prat aliquisi
Document # Revision (Print Spec)
bla feuisit eugue modolute tat atio doles sim adigna feum
4p2
fold fold
s Solutions Headline copy size is: s Disclaimer Body Copy size is: *There may be times when your
25 pt, Futura Book 6/9 pt, Futura Book letter-count is significantly higher
s Solutions Subhead copy size is: s Street Address copy size is:
18 pt, Futura Book 9/11 pt, Futura Book
s Solutions Body Copy size is: s zimmerspine.com URL copy size is: ensure that you adhere to the
12/19 pt, Futura Book 9 pt, Futura Heavy balance shown.
s Solutions by the people of Zimmer Spine s Document # copy size is:
copy size is:12 pt, Futura Bold 8/11 pt, Futura Book
33
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a three-panel
Product Brochure Interior Spread guidelines, it is recommended that designers download the working versions of the
Key Typographic Elements Layout product brochure templates.
Example Interior Spread/Three-Panel Brochure

7p8
7p8
7p8
6p8
Interior Headline
Interior subhead 1. 3p5
Interior subhead 1. Interior subhead 1. Interior subhead 1.
3p11
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum Interior Subhead 2 Interiorbodycopy.Loremipsumdolorsitamet,consecteturadipisicingelit,seddoeius-
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis modtemporincididuntutlaboreetdoloremagnaaliqua.Utenimadminimveniam,quis
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim. nostrudexercitationullamcolaborisnisiutaliquipexeacommodoconsequat.Duisaute
facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te iruredolorinreprehenderitinvoluptatevelitessecillumdoloreeufugiatnullapariatur.
vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor peraese nismod exero dolor irit lan Interior Subhead 2 Excepteursintoccaecatcupidatatnonproident,suntinculpaquiofficiadeseruntmollit.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis
ulla faci em quam dolor se te verosto. Lorem Ipsum Dolor.
ad dip summy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud minim.
Interior Subhead 2
t Bullet body copy. Lorem ipsum dolor sit amet.
Interior Subhead 2
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis t Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
addipsummynonsentvelutpraestocorillaoreradiam,consequipisleuipit,velutnostrudminim.Aliquateduis t Bullet body copy. Lorem ipsum dolor sit amet.
num vent adit in ex eros autem vulluptat.
t Bullet body copy. Lorem ipsum dolor sit amet, consectetur adipisicing elit.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit sed do.
CTA Headline Large
CTA headline small.
Interior subhead 3
Bullet body copy. Consectetur adipisicing elit, sed do eiusmod
tempor incididunt.
Bullet List Headline
t Bullet body copy. Consectetur adipisic Interior subhead 3
ing elit, sed do eiusmod tempor incididunt. Bullet body copy. Consectetur adipisicing elit.


fold fold
s Interior Headline copy size is: s Interior Subhead 2 copy size is: *There may be times when your
28 pt, Futura Light 13/19 pt, Futura Medium letter-count is significantly higher
s Interior Subhead 1 copy size is: s Interior Subhead 3 copy size is:
16/19 pt, Futura Book 10 pt, Futura Bold
s Interior Body Copy size is: s CTA Headline Large copy size is: ensure that you adhere to the
11/18 pt, Futura Light 21 pt, Futura Light balance shown.
s Bullet List Headline size is: s CTA Headline Small copy size is:
12 pt, Futura Bold 14 pt, Futura Book
s Bullet Body Copy size is:

10/14 pt, Meta Normal LF
34
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a three-panel
Product Brochure guidelines, it is recommended that designers download the working versions of the
Diecut Template product brochure templates.
3-hole punched gate fold
Diecut
.125"
.125"
Example Template/Three-Panel Brochure .125" from paper

edge at 45˚ angle.

This panel Back Front

11"
folds inside Panel Cover

Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
7.875" 8.5" 8.25"
35
PRINT COLLATERAL LAYOUT: Zimmer Spine solutions brochures showcase our comprehensive
APPLICATION spinal solutions. These brochures can feature product families, such
as our Dynesys solutions, or procedure-specific products, such as our
Solutions Brochure T/PLIF systems. Solutions brochures offer a brief overview of features and
benefits and highlight how our wide range of products works together
to enhance spinal care. Use these brochures to show your surgeons the
complete range of industry-leading offerings available from Zimmer Spine.
Examples
DyniceStasbyiliszation Systems
®
Dynam
Zimmer S
pine
Solutions
Portfolio
Solutions
s. by
ic option 00 global cases.

the people
zimmersp of Zimmer
ine.com Spine.
dynam
Three of more
than 40
,0
istory
And a h
e.
of Zimmer Spin
people
s by the
Solution
zimmer
spin e.com Posterior Lumbar Fusion
Procedural Solutions

zimmerspine.com
36
Solutions Brochure Cover will ensure that the Zimmer Spine brand is represented consistently
Spine solutions brochure cover.
Templates available for download: guidelines, it is recommended that designers download the working versions of the
solutions brochure templates.
>> SolutionsBrochure.zip
>> SolutionsBrochure_ProductFamily.zip
Example Cover/Solutions Brochure
5p3 9p9
4p5
7p8
Brochure title small.

Brochure title large.

zimmerspine.com
8p7
37
PRINT COLLATERAL LAYOUT: This page shows an example of the Solutions Spread for a solutions
APPLICATION brochure.
Solutions Brochure Solutions Spread guidelines, it is recommended that designers download the working versions of the
Key Graphic Elements Layout solutions brochure templates.
Example Solutions Spread/Solutions Brochure
4p6 4p4 3p
7p3
Solutions Headline
4p6
Solutions subhead.
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er iurem ad
dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim adigna feum illa
augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit
lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet,
commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing
tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem
erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait
dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim
ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat
alit loborem ing ip erating et inge.
Product Name 1 Product Name 1
Product Name 1 Product Name 1 Product Name 1

7p3
fold
38
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a solutions brochure.
APPLICATION
Solutions Brochure Interior Spread solutions brochure templates.
Key Graphic Elements Layout
Example Interior Spread/Solutions Brochure

3p7
3p7
4p6 3p
9p
Interior Headline
Interior body copy 2. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum
Product Name 2
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
Product Descriptor 1
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat.
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute
Product Name 2 dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut.
volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut Bullet List Headline 1
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute t Bullet body copy. Consectetur adipisic
eugiamet iusci dolesen diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad ing elit, sed do eiusmod tempor incididunt.
dipsummy nonsent vel ut praesto tem adit eum volenibh et wis ad dipsummy nonsent vel ut. t Bullet body copy. Consectetur adipisic
Bullet List Headline 1

Product Name 3
Product Name 3 t Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
Product Descriptor 2 t Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
t Bullet body copy. Consectetur adipisic eiusmod tempor incididunt.
t Bullet body copy. Consectetur adipisic eiusmod tempor dorl incididunt.
t Bullet body copy. Consectetur adipisic eiusmod tempor incididunt. Bullet List Headline 2
t Bullet body copy. Consectetur adipisic.
t Bullet body copy. Consectert
fold
39
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a solutions brochure.
APPLICATION
Solutions Brochure Cover solutions brochure templates.
Example Cover/Solutions Brochure

1p5
7p11
s Brochure Title Small copy size is:

s Brochure Title Large copy size is:

36 pt, Futura Light



letter-count is significantly higher
Brochure title small. or lower than what is shown. In
Brochure title large. 3p4
6p4

zimmerspine.com 1p4
4p2
40
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a solutions brochure.
APPLICATION
Solutions Brochure Outside Spread solutions brochure templates.
Example Outside Cover Spread/Solutions Brochure

5p5
18p11
10p3
3p4
You are devoted to helping your patients reduce their pain and improve their lives.
And the people of Zimmer Spine are devoted to you. We are dedicated to supporting
who are worthy of your trust. We are the people of Zimmer Spine.

Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
11p
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com
4p2
fold
s Solutions by the people of Zimmer Spine s Document # copy size is: *There may be times when your
copy size is:12 pt, Futura Bold 8/11 pt, Futura Book letter-count is significantly higher
s Disclaimer Body Copy size is:
6/9 pt, Futura Book
s Street Address copy size is: ensure that you adhere to the
9/11 pt, Futura Book balance shown.
s zimmerspine.com URL copy size is:
9 pt, Futura Heavy
41
PRINT COLLATERAL LAYOUT: This page shows an example of the Solutions Spread for a solutions
Solutions Brochure Solutions Spread guidelines, it is recommended that designers download the working versions of the
Key Typographic Elements Layout solutions brochure templates.
Example Solutions Spread/Solutions Brochure

6p3
8p1
Solutions Headline
Solutions subhead. 2p
4p1
augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit
lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet,
commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing
tissectet, commy exeril dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem
erat ing et ing eraesenis ad et, quat alit loborem ing ip erating et inge.
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros eugait
dolum er iurem ad dolore tat prat aliquisi bla feuisit eugue commy exeril dignisi. Inim
ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad et, quat
alit loborem ing ip erating et inge.
Product Name 1 Product Name 1 Product Name 1
s Solutions Headline copy size is: *There may be times when your
25 pt, Futura Book letter-count is significantly higher
s Solutions Subhead 1 copy size is:
18 pt, Futura Book
s Solutions Body Copy size is: ensure that you adhere to the
s Product Name 1 copy size is:
42
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a solutions brochure.
APPLICATION
Solutions Brochure Interior Spread solutions brochure templates.
Example Interior Spread/Solutions Brochure
7p8 27p 5p5
7p6
Interior Headline
3p
Product Name 2

Product Name 3
fold
s Interior Headline copy size is: s Bullet List Headline 1 copy size is: *There may be times when your
28 pt, Futura Light 12 pt, Futura Bold letter-count is significantly higher
s Interior Body Copy 2 size is: s Bullet Body Copy size is:
11/17 pt, Futura Light Oblique 10/14 pt, Meta Normal LF
s Product Name 2 copy size is: s Product Name 3 copy size is: ensure that you adhere to the
20 pt, Futura Meduim 17 pt, Futura Meduim balance shown.
s Product Descriptor 1 copy size is: s Product Descriptor 2 copy size is:
13 pt, Futura Medium 12 pt, Futura Medium
s Interior Body Copy 1 size is: s Bullet List Headline 2 copy size is:
11/16 pt, Futura Book 10 pt, Futura Bold
43
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a solutions
Solutions Brochure guidelines, it is recommended that designers download the working versions of the
Diecut Template solutions brochure templates.
Example Outside Cover Spread Template/Solutions Brochure
Diecut
.125"
Back Front
Panel Cover
.125"
Brochure title small. .125" from paper

edge at 45˚ angle.
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
8.5" 8.25"
Example Interior Spread Template/Solutions Brochure

3-hole punched
cover .25" narrower than other pages
Interior Headline
Product Name 2
11"

Product Name 3
saddle-stiched
8.5" 8.5"
page count varies
44
PRINT COLLATERAL LAYOUT: Zimmer Spine product leave behinds offer a brief look at an individual
APPLICATION spinal product. These collateral pieces act as teasers for our leading
offerings and are ideally used in situations where a sales rep is unable to
Leave Behind have a face-to-face meeting with a surgeon. These collateral pieces allow
a business card to be tucked into the front cover and can be left behind to
create intrigue and drive interest for a Zimmer Spine product.
Examples
Unive
rsal C
lamp
Spina
l Fixa
tion S ®
ystem
Ant-Ceiorr CeII rvical Plating System

®
Dynamic Anter
So lutio
zimm ns by the
erspin people
e.com of Zimm
er S pine
.
mer Spine.
people of Zim
Solutions by the
m
zimmerspine.co
45
Leave Behind Cover will ensure that the Zimmer Spine brand is represented consistently
Spine leave behind cover.
guidelines, it is recommended that designers download the working version of the leave
Template available for download: behind template.
>> LeaveBehind.zip
Example Cover
2p3 9p5
3p
Product Name
7p8

zimmerspine.com
6p
46
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a leave behind.
APPLICATION
Leave Behind Cover behind template.
Template available for download:
>> LeaveBehind.zip
Example Cover
3p1
7p10

Product Name 1p8
12 pt, Futura Book


13 pt, Futura Heavy

1p4
zimmerspine.com
3p

balance shown.
47
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a leave behind.
APPLICATION
Leave Behind Outside Spread behind template.
>> LeaveBehind.zip
Example Outside Spread

2p9
15p8
3p
1p
7p
Solutions headline. CTA Headline Large.

Product Name
1p9 Solutions subhead. for occipito-cervicothoracic cases.
2p9 CTA headline small.
Solutions body copy. Liquissed dolesen diamcor augiatem vel
del eugiamet iusci tem adit eum volenibh et wis ad dipsummy
nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut nostrud minim iliquate duis num vent adit in ex eros autem
vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core
faccum nim aut duisi tin utet alit wis adit augait ute dolore delis
ad te vulla fac cum zzrit wisit amet nulputat. Tem dolore dolobor
peraese nismod exero dolor irit lan ulla faci em quam dolor se Street Address
City, State XXXXX
te verosto. Lorem Ipsum. Dolor volenibh et wis ad dipsummy XXX.XXX.XXXX
nonsent vel ut praesto cor illaorer adiam.
Street Address
10p8
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com

© 2010 Zimmer Spine, Inc. zimmerspine.com
3p
fold
s Solutions Headline copy size is: s Street Address copy size is: *There may be times when your
s Solutions Subhead copy size is: s zimmerspine.com URL copy size is:
17 pt, Futura Book 9 pt, Futura Heavy
s CTA Headline Large copy size is: s Document # copy size is: ensure that you adhere to the
16/19 pt, Futura Light 8/11 pt, Futura Book balance shown.
s CTA Headline Small copy size is:
13 pt, Futura Light
48
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a leave behind.
APPLICATION
Leave Behind Interior Spread behind template.
>> LeaveBehind.zip
Example Interior Spread
Interior subhead
t Interior body copy. Liquissed dolesen diamcor augiatem del eugiamet iusc
vel ut nostrud minim iliquateent adit in ex eros autem
t Interior body copy. Liquissed doleseniatem del eugiamet iusc
t Interior body copy. Liquissed dolesen diamcor augiatem del eumet iusc
t Interior body copy. Liquissed dolmcor augiatem del eugiamet iusc
vel ut nostrud miniuis num vent adit in ex eros autem
Interior subhead
s Interios Subhead copy size is: *There may be times when your
s Interior Body Copy size is:
10 pt, Meta Normal LF
balance shown.
49
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a leave behind.
APPLICATION
Leave Behind behind template.
Diecut Template
>> LeaveBehind.zip
Diecut
.125"
gate fold
.125"
.125" from paper

edge at 45˚ angle.
Closed with tabs inserted
into diecut lines on panel
that folds inside.
Example Template
Solutions headline. Cut CTA Headline Large.

Product Name
Solutions subhead. for occipito-cervicothoracic cases.
CTA headline small.
This panel
Back Front
6"
folds inside
faccum nim aut duisi tin utet alit wis adit augait ute dolore delis Panel Cover
City, State XXXXX
Cut Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

5.875" 6" 5.375" .45"
50
PRINT COLLATERAL LAYOUT: Zimmer Spine surgical techniques offer specific information about surgery
APPLICATION and instrumentation that is important in achieving positive surgical
results with our products. Each surgical technique is product specific and
Surgical Technique features a step-by-step approach to using the product, along with product
indications, contraindications, kit contents, warnings and precautions.
This collateral piece gives surgeons an in-depth look at how to use
Zimmer Spine products effectively.
Examples
Pedestal ®
Fenestrated
Tap Syste
m
Surgical Te
chnique
evic e
TMec-4 00al D
Technolo
TM gy
ular Met
Trab
e
Techniqu
Surgical
Ardis TM
Interbody System
Surgical Technique
Solutions
by the people
zimmersp of Zimme
ine.com r Spine.
e.
mmer Spin
ople of Zi
by the pe
Solutions com
zimm erspine.

zimmerspine.com
51
Surgical Technique Cover will ensure that the Zimmer Spine brand is represented consistently
Spine surgical technique cover.
guidelines, it is recommended that designers download the working version of the
Template available for download: surgical technique template.
>> SurgicalTechnique.zip
Example Cover
5p3 9p9
4p5
Product Name
7p8
Surgical Technique
7p6

zimmerspine.com
8p7
52
PRINT COLLATERAL LAYOUT: This page shows an example of an implants/instruments spread for a
APPLICATION surgical technique.
Surgical Technique guidelines, it is recommended that designers download the working version of the
Implants/Instruments Spread surgical technique template.
Example Implants/Instruments Spread

3p3
5p8 6p 3p
8p5
Interior Headline. Implants
vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem 120° 90°
vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.

Part # 1 Part # 1

Part # 1 Part # 1
Part # 1 Part # 1

Product Name 1
Part # 1 Part # 1
Part # 1

Part # 1 Part # 1
Part # 1 Part # 1
6 7
fold
53
PRINT COLLATERAL LAYOUT: This page shows an example of a surgical technique spread for a surgical
APPLICATION technique.
Surgical Technique Spread surgical technique template.
Example Surgical Technique Spread

3p3
5p8 18p11 5p11 3p
8p5
Interior Headline. Surgical Technique
Step # Step #
Interior Subhead 2 Interior Subhead 2

Laser marks are for Interior body copy 3. Liquissed dolesen diamcor Interior body copy 3. Liquissed dolesen diamcor
depth reference
augiatem vel del eugiamet iusci tem adit eum augiatem vel del eugiamet iusci tem adit eum
volenibh et wis ad dipsue. volenibh et wis ad dipsummy nonsent vel ut praesto
cor illaorer adiam, consequipisl euipit, vel ut
nostrud minim iliquate duis num vent adit in ex eros
autem vulluptat. Duissit, coreriu stisim.
Step # Step #

Interior body copy 3. Liquissed dolesen diamcor Interior body copy 3. Liquissed dolesen diamcor
13p3
volenibh et wis ad dipsummy nonsent vel ut praesto volenibh et wis ad dipsumm.

cor illaorer adiam, consequ.
nonsent vel ut praesto cor illaorer adiam, consequipisl
euipit, vel ut nostrud minim iliquate duis num
Step # Step #

volenibh et wis ad dipsummy nonse. volenibh et wis ad dipsummy nonsent vel ut praesto
cor illaorer adiam, consequipisl euipit.
Note copy: Liquissed dolesen diamcor.
22 23
fold
54
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a surgical technique.
APPLICATION
Surgical Technique Cover surgical technique template.
Example Cover
7p11
9p
Product Name 1p8
5p8
14 pt, Futura Book

Surgical Technique
s Surgical Technique copy size is:
22 pt, Futura Light



zimmerspine.com 1p4
4p2
55
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a surgical technique.
APPLICATION
Surgical Technique Outside Spread surgical technique template.
Example Outside Cover Spread

5p5
18p11
10p3
Product Name
Solutions by the people of Zimmer Spine. Product Descriptor Subhead
3p4
you with best-in-class tools, instruments and implants. We are driven by the opportunity Surgical Technique
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
11p
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com
4p2
fold
6/9 pt, Futura Book
9 pt, Futura Heavy
56
PRINT COLLATERAL LAYOUT: This page shows an example of the solutions spread for a surgical
Surgical Technique Solutions Spread guidelines, it is recommended that designers download the working version of the
Key Typographic Elements Layout surgical technique template.
Example Solutions Spread

3p5
2p7
7p6 8p6
Table of Contents 12p

Solutions Headline. 3p8
Solutions subhead.
Introduction 2
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er Indications/Contraindications 4
iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim
Implants 6
adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera
Instruments 8
tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi.
System Components 13
Or se velissequat augait praesed tissectet, commy exeril dignisi. Inim ad tetuera Surgical Technique 14
dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing Kit Contents 28
eraesenis ad et, quat alit loborem ing ip erating et inge. Warnings and Precautions 32
Or se velissequat augait praesed tissectet. Re verit lore dunt alismod tat. Ut eros
dignisi. Inim ad tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing
eraesenis ad et, quat alit loborem ing ip erating et inge.
fold
s Solutions Subhead copy size is:
18 pt, Futura Book
57
APPLICATION surgical technique.
Implants/Instruments Spread surgical technique template.
Example Implants/Instruments Spread

2p5
6p7
7p
Interior Headline. Implants
5p8
vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. A diamcor augiatem 120° 90°
vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent vel ut.

Part # 1 Part # 1

Part # 1 Part # 1
Part # 1 Part # 1

Product Name 1
Part # 1 Part # 1
Part # 1

Part # 1 Part # 1
Part # 1 Part # 1
6 7
s Interior Headline copy size is: *There may be times when your
28 pt, Futura Light letter-count is significantly higher
s Interior Body Copy 1 size is:
s Product Name 1 copy size is: ensure that you adhere to the
8 pt, Futura Bold balance shown.
s Part # 1 copy size is:
8 pt, Futura Medium
58
PRINT COLLATERAL LAYOUT: This page shows an example of a surgical technique spread for a surgical
Surgical Technique Spread surgical technique template.
Example Surgical Technique Spread

3p2
6p7 19p6 6p9
7p
5p3
Step # Step #

2p5
depth reference
Step # Step #

Step # Step #

22 23
fold
s Interior Headline copy size is: s Note Copy size is: *There may be times when your
28 pt, Futura Light 8 pt, Meta Medium LF Italic letter-count is significantly higher
s Step # copy size is:
13 pt, Futura Bold
s Interior Subhead 2 copy size is: ensure that you adhere to the
11 pt, Futura Medium balance shown.
s Interior Body Copy 3 size is:
59
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a surgical
Diecut Template surgical technique template.
Example Outside Cover Spread Template
Product Name
you with best-in-class tools, instruments and implants. We are driven by the opportunity Surgical Technique
Diecut
.125"
Back Front
Panel Cover
.125"
.125" from paper

edge at 45˚ angle.
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
8.5" 8.25"
Example Interior Spread Template

3-hole punched
Step # Step #

depth reference
Step # Step #

11"
Step # Step #

22 23
saddle-stiched
8.5" 8.5"
page count varies
60
PRINT COLLATERAL LAYOUT: Zimmer Spine design rationales describe the thought and intent behind
APPLICATION the design of a specific product. These collateral pieces introduce the
clinically proven benefits of Zimmer Spine technology and offer insight
Design Rationale and support into their product development. Design rationales should
be used to give interested surgeons a deep, comprehensive look at the
thought behind Zimmer Spine products.
Example
Universal Clamp ®
Spinal Fixation System
Design Rationale

zimmerspine.com
61
Design Rationale Cover will ensure that the Zimmer Spine brand is represented consistently
Spine design rationale cover.
Template available for download: design rationale template.
>> DesignRationale.zip
Example Cover
5p3 9p9
4p5
Product Name
7p8
Design Rationale
7p6

zimmerspine.com
8p7
62
PRINT COLLATERAL LAYOUT: This page shows an example of a design rationale spread for a
APPLICATION design rationale.
Design Rationale guidelines, it is recommended that designers download the working version of the
Design Rationale Spread design rationale template.
Example Design Rationale Spread
5p8 3p
8p5
Interior Headline. Design Rationale

Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit Interior body copy 3. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit
eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit,
vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad. vel ut vulpute facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis ad.
A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent A diamcor augiatem vel del eugiamet iusci tem adit eum volenibh et wis ad dipsummy nonsent
vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut vel ut. Let wis ad dipsummy nonsent vel ut praesto cor illaorer adiam.
vulpute facidui scilit.
19mm
The Universal Clamp’s

polyester band distributes
2.75mm load across the bone/
implant interface
12mm
12mm
6.5mm
5mm 200
Strength to Failure
150 (Cortical Bone)
Polyester band
max (MPa)
Universal Clamp
Titanium Head (flat and strong) 100
19mm Stainless Steel Wire

50 Hook
Polyester Band
0
0 25 50 75 100 125
Applied Load (N)
2.75mm
12mm
Stainless Steel Wire HookUniversal
Hook Clamp Universal
Universal
ClampClamp
12mm
6.5mm R R R R R R
R = 2.5mm R = 2.5mm R = 2.5mm

R = 2.5mm
= 1.2mm R = 2.5mm L = 5mm
R = 2.5mm L = 5mm L = 5mm
Polyester
Polyester Band
band L = 6mm L = 6mm
Titanium Head (flat and strong) F F F

L
F
L
L F F F F L L
3 4
63
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a design rationale.
APPLICATION
Design Rationale Cover design rationale template.
Example Cover
7p11
9p
Product Name 1p8
5p8
14 pt, Futura Book

Design Rationale
s Surgical Technique copy size is:
22 pt, Futura Light



zimmerspine.com 1p4
4p2
64
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a design rationale.
APPLICATION
Design Rationale Outside Spread design rationale template.
Example Outside Cover Spread

5p5
18p11
10p3
Product Name
3p4
you with best-in-class tools, instruments and implants. We are driven by the opportunity Design Rationale
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
11p
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com
4p2
fold
6/9 pt, Futura Book
9 pt, Futura Heavy
65
PRINT COLLATERAL LAYOUT: This page shows an example of the solutions spread for a design rationale.
APPLICATION
Design Rationale Solutions Spread design rationale template.
Example Solutions Spread

3p5
2p7
7p6 8p6
Table of Contents 12p

Solutions Headline.
3p8
Solutions subhead.
Introduction 1
Solutions body copy. Re verit lore dunt alismod tat. Ut eros eugait dolum er
Design Rationale 3
iurem ad dolore tat prat aliquisi bla feuisit eugue modolute tat atio doles sim
Indications/Contraindications 7
adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera
tionseq uis cili quisisit lan hendrem del utat. Ectet, conum elisi. Or se velissequat Warnings and Precautions 9
augait praesed tissectet, commy exeril dignisi. Inim ad tetuera dignisi. Inim ad Kit Contents 12
tetuera tionseq uis cili nosto consed dolorem ip erat ing et ing eraesenis ad
et, quat alit loborem ing ip erating et inge. Or se velissequat augait praesed
tissectet. Re verit lore dunt alismod tat. Ut eros dignisi. Inim ad tetuera tionse.
fold
s Solutions Subhead copy size is:
18 pt, Futura Book
66
APPLICATION design rationale.
Design Rationale guidelines, it is recommended that designers download the working version of the
Design Rationale Spread design rationale template.
Example Design Rationale Spread

2p5
6p7 45p
7p
5p8
19mm

2.75mm load across the bone/
implant interface
12mm
12mm
6.5mm
5mm 200
Strength to Failure
150 (Cortical Bone)
Polyester band
max (MPa)
Universal Clamp

50 Hook
Polyester Band
0
0 25 50 75 100 125
Applied Load (N)
2.75mm
12mm
Universal
ClampClamp
12mm
6.5mm R R R R R R
R = 2.5mm R = 2.5mm R = 2.5mm

R = 2.5mm
= 1.2mm R = 2.5mm L = 5mm
R = 2.5mm L = 5mm L = 5mm
Polyester
Polyester Band

L
F
L
L F F F F L L
3 4
s Interior Headline copy size is: *There may be times when your
28 pt, Futura Light letter-count is significantly higher
s Interior Subhead 1 size is:
s Interior Body Copy 3 size is: ensure that you adhere to the
10/15 pt, Meta Normal LF balance shown.
67
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a design rationale.
APPLICATION
Design Rationale design rationale template.
Diecut Template
Example Outside Cover Spread Template
Product Name
you with best-in-class tools, instruments and implants. We are driven by the opportunity Design Rationale
Diecut
.125"
Back Front
Panel Cover
.125"
.125" from paper

edge at 45˚ angle.
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
8.5" 8.25"
Example Interior Spread Template

3-hole punched

19mm

2.75mm
11"
load across the bone/

implant interface
12mm
12mm
6.5mm
5mm 200
Strength to Failure
150 (Cortical Bone)
Polyester band
max (MPa)
Universal Clamp

50 Hook
Polyester Band
0
0 25 50 75 100 125
Applied Load (N)
2.75mm
12mm
Universal
ClampClamp
12mm
6.5mm
R = 2.5mm R = 2.5mm R = 2.5mm

R = 2.5mm
= 1.2mm R = 2.5mm L = 5mm
R = 2.5mm L = 5mm L = 5mm
Polyester
Polyester Band

L
F
L
L F F F F L L
3 4
saddle-stiched
8.5" 8.5"
page count varies
68
PRINT COLLATERAL LAYOUT: Zimmer Spine competitive guides are internal tools designed to inform
APPLICATION and educate Zimmer Spine employees. These helpful guides are used to
showcase how Zimmer Spine product families, such as our complete line
Competitive Guide of anterior cervical plates, compare to other competitive offerings in the
marketplace. Competitive guides should only be distributed internally and
are a valuable resource for the Zimmer Spine sales team.
Examples
Anterior C
Plating Sy ervical
stems
Competitiv
atrix e Guide
eralized Bone M
Demin
e
tive Guid
Competi
Occipito-Cervicothoracic
Competitive Guide
Solutions
by the people
zimmersp of Zimme
ine.com r Spine.
er Spine.
ople of Zimm
by the pe
Solutions com
zimm erspine.

zimmerspine.com
69
Competitive Guide Cover will ensure that the Zimmer Spine brand is represented consistently
Spine competitive guide cover.
Template available for download: competitive guide template.
>> CompetitiveGuide.zip
Example Cover
5p3 9p9
4p5
7p8
Product Family Name 1
Competitive Guide
7p6

zimmerspine.com
8p7
70
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a competitive guide.
APPLICATION
Competitive Guide competitive guide template.
Outside Spread

2p4
11p3
3p5
Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name
Product Family Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer
Name 2
Competitive Chart
15p4
mm
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2
Body copy 2
Body Copy 1 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
· Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
· Body copy 2
· Body copy 2
· Body copy 2
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
71
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a competitive guide.
APPLICATION
Competitive Guide Cover competitive guide template.
Example Cover
7p11
10p
s Product Family Name 1 copy size is:
Product Family Name 1 32 pt, Futura Medium
s Competitive Guide copy size is:

6p4
22 pt, Futura Light

Competitive Guide


Solutions by the people of Zimmer Spine. ensure that you adhere to the
zimmerspine.com 1p4
balance shown.
4p2
72
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a competitive guide.
APPLICATION
Competitive Guide Outside Spread competitive guide template.

5p5
2p7
4p7 18p11
9p8
Solutions Headline. Re verit lore dunt alismod Solutions by the people of Zimmer Spine.
tat. Ut eros eugait dolum prat aliquisi.
2p7 You are devoted to helping your patients reduce their pain and improve their lives.
you with best-in-class tools, instruments and implants. We are driven by the opportunity Competitive Guide
augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit do everything in our power to assist you in your quest to provide the absolute best in
lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, spinal care. And we can be counted on always to act with integrity as ethical partners
commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing who are worthy of your trust. We are the people of Zimmer Spine.
ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in
voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan
hendrem del utat. Ectet, conum elisi.
Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing
et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute
tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
11p
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com
4p2
fold fold
s Solutions Body Copy size is: s zimmerspine.com URL copy size is:
12/19 pt, Futura Book 9 pt, Futura Heavy
s Solutions by the people of Zimmer Spine s Document # copy size is: ensure that you adhere to the
copy size is:12 pt, Futura Bold 8/11 pt, Futura Book balance shown.
6/9 pt, Futura Book
73
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a competitive guide.
APPLICATION
Competitive Guide Interior Spread competitive guide template.

3p2
4p10
Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name Product Name
Product Family Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Manufacturer Globus Manufacturer Manufacturer Manufacturer
Name 2
Competitive Chart
mm
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Yes Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
Body copy 2
Body Copy 1 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2 Body copy 2
· Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2 · Body copy 2
· Body copy 2
· Body copy 2
· Body copy 2
· Body copy 2
s Product Family Name 2 copy size is: s Body Copy 1 size is: *There may be times when your
18 pt, Futura Light 8.5 pt, Meta Bold LF letter-count is significantly higher
s Competitive Chart copy size is: s Body Copy 2 size is:
11 pt, Futura Heavy 7 pt, Meta Normal LF
s Product Name copy size is: ensure that you adhere to the
10 pt, Meta Bold LF balance shown.
s Manufacturer copy size is:
9 pt, Meta Bold LF
74
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a competitive
APPLICATION guide.
Competitive Guide guidelines, it is recommended that designers download the working version of the
Diecut Template competitive guide template.
gate fold
Example Template
Solutions Headline. Re verit lore dunt alismod Solutions by the people of Zimmer Spine.
tat. Ut eros eugait dolum prat aliquisi.
you with best-in-class tools, instruments and implants. We are driven by the opportunity Competitive Guide
augait in voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit do everything in our power to assist you in your quest to provide the absolute best in
lan hendrem del utat. Ectet, conum elisi. Or se velissequat augait praesed tissectet, spinal care. And we can be counted on always to act with integrity as ethical partners
commy nosto consed dolorem ip erat ing et ing eraesenis ad et, quat alit loborem ing who are worthy of your trust. We are the people of Zimmer Spine.
ip erating et ing. A feuisit eugue modolute tat atio doles sim adigna feum illa augait in
voluptat vulputpat eros exeril dignisi. Inim ad tetuera tionseq uis cili quisisit lan
hendrem del utat. Ectet, conum elisi.
This panel
Or se velissequat augait praesed tissectet, commy nosto consed dolorem ip erat ing
et ing eraesenis ad et, quat alit loborem ing ip erating et ing. A feuisit eugue modolute
Back Front
11"
folds inside
tat atio doles sim adigna feum illa augait in voluptat vulputpat eros exeril dignisi. Inim
Panel Cover
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
8.375" 8.5" 8.5"
75
PRINT COLLATERAL LAYOUT: There will be times that it is necessary to create documents that do not
APPLICATION fit into one of the existing collateral categories. In these instances please
use this miscellaneous template as a starting point to create new or one-
Miscellaneous Collateral off collateral pieces such as the value pricing guide and internal sales
materials below. This will ensure that all new Zimmer Spine collateral
embraces Zimmer Spine approved typography, imagery and color palettes,
preserving brand consistency.
Examples
Zimmer S
pine
e Pricing Program
ACDF Valu
r Spine.
of Zimme
by the people
Solutions
zimmer spine.com
76
PRINT COLLATERAL LAYOUT: This collateral piece is a four-page brochure that can be used for a wide
APPLICATION variety of applications. Use the one-off brochure template as a starting
point to ensure that any new brochures match the look and feel of the
Miscellaneous Collateral Zimmer Spine collateral family.
One-Off Brochure
>> OneOffBrochure.zip
4-page 8.5"x 11" brochure

front cover 8.25" wide

Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com
Interior Headline.
Interior subhead 1.
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum Interior subhead 2
nostrud minim iliquate duis num vent adit in ex eros autem vulluptat. Duissit, coreriu stisim vulpute Product Name
facidui scilit wis nulla core faccum nim aut duisi tin utet alit wis adit augait ute dolore delis ad te
vulla fac cum zzrit wisit amet nulputat. Vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut
nostrud minim iliquate duis num vent adit in expr. t Bullet body copy, lorem ipsum dolor sit amet, consectetur
t Bullet body copy, ipsum dolor sit amet, consectetur adipisicing elit
t Bullet body copy, lorem ipsum dolor sit amet, cons
Tem dolore dolobor peraese nismod exero dolor irit lan ulla faci em quam dolor se te verosto.
Lorem Ipsum Dolor. Nonsent vel ut praesto cor illaorer adiam, consequipisl euipit, vel ut nostrud
minim iliquate duis eros autem. Product Name
Interior subhead 2 t Bullet body copy, lorem ipsum dolor sit amet, consectetur
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem adit eum t Bullet body copy, lorem ipsum dolor sit amet, cons
volenibh et wis ad dipsummy nonsent vel ut praesto.
Interior subhead 2
Table Head 1 Table Head 1 Table Head 1 Table Head 1
Product Name
Table copy 1 Table copy 1 Table copy 1 Table copy 2
Table copy 1 Table copy 1 Table copy 1 Table copy 2 t Bullet body copy, lorem ipsum dolor sit amet, consectetur
t Bullet body copy, lorem ipsum dolor sit amet, cons
CTA Headline Large

CTA headline small.
77
Pocket Guide
zimmerspine.com
Nex-Link OCT
TM
Occipital Spinal Fixation System
512.918.2700
800.655.2614
zimmerspine.com
Edina, MN 55439
Austin, Texas 78727

7375 Bush Lake Road
5301 Riata Park Court, Building F

APPLICATION
>> PocketGuide.zip
Pocket Guide
ZS-SA0287 Rev A per DCR 7099 June 2009

Rods
Nex-Link OCT Instrument Check List
Hooks
Screws
Nex-Link Hook
Nex-Link Hook
Occipital Plate
OCTA II™ Plate

Part No. Description
Nex-Link® Hook
Offset Connectors
7050-001 Occipital Plate Bender (Body)
Annealed Pre-Bent Rods

Closed Cannulated Screw
7051-001 Occipital Plate Holding Drill Guide
*Select sizes available by special order only

7052-06 Flexible 2.0mm Occipital Drill – 6.0mm
Closed Screw Offset Connectors

Rescue Cancellous/Cortical OCT
Standard Cancellous/Cortical OCT
7052-08 Flexible 2.0mm Occipital Drill – 8.0mm
7052-10 Flexible 2.0mm Occipital Drill – 10mm

Miscellaneous Collateral
9mm*
25mm
Length
Length
Length
Length
160mm
Minimum
Nex-Link OCT Measurements

PRINT COLLATERAL LAYOUT:
6.0mm – 14mm
6.0mm – 14mm
40mm – 52mm*
Adjustable Width
(16mm – 20mm)*
(16mm – 20mm)*
4.5mm and 10.5mm

7mm, Extended Body

5mm, Extended Body
Red
Blue
Color
Green
46mm
4.0mm
3.0mm
2.2mm
2.0mm
Diameter
7053-01 Flexible 3.5mm Cancellous Occipital Tap
Maximum
7053-02 Flexible 3.5mm Cortical Occipital Tap
Minor Diameter
Adjustable Width
7054-01 Flexible 2.5mm Hex Driver
7055-01 Occipital Plate Bender (Wing)
4.0mm
4.0mm
3.5mm
12.5mm
760-1 Closure Top Starter
90° and 120°

Pre-Bent Angle
Major Diameter
Connector Height
Gray
Color
7057-01 Flexible Closure Top Driver
Cortical (Blue)
Cortical (Green)
7058-01 Occipital Rod Reduction Forceps
Cancellous (Gold)
Cancellous (Magenta)
7059-01 Occipital Connector Counter-Torque
7060-01 K-Wire Sub-Guide (Closed Screw)
7061-01 Cannulated 2.9mm Drill (Closed Screw)
Wing
7061-02 Non-Cannulated 2.9mm Drill (Closed Screw)
7062-01 Cannulated 4.0mm Tap (Closed Screw)
Body
Front
Bend Zones
7062-02 Non-Cannulated 4.0mm Tap (Closed Screw)
7063-01 Closed Screw Driver
7063-02 Closed Screw Driver Inner Shaft
25mm
46.5mm
7064-01 Closed Screw Counter-Torque
Lateral Limits
7065-01 Adjustable Depth Drill Guide
7066-01 2.0mm Rigid Occipital Drill

OCTA II Plate Configuration
Back
7067-01 3.5mm Cancellous Rigid Occipital Tap
7067-02 3.5mm Cortical Rigid Occipital Tap
7068-001 2.5mm Rigid Hex Driver – Short
7068-002 2.5mm Rigid Hex Driver – Long
7069-001 Closed Screw Offset Connector Counter-Torque
7070-001 Occipital Rod Bender
External
Occipital
7071-001 2.0mm Rigid Occipital Mini-Drill
Protuberance
7072-01 3.5mm Cancellous Rigid Occipital Mini-Tap
7072-02 3.5mm Cortical Rigid Occipital Mini-Tap
7073-01 Occipital Connector Adjuster

Occipital Landmarks
7074-01 Occipital Plate Jack
Foramen Magnum
Foramen Magnum
7076-01 Flexible Instrument Guidance Tool
1001-18 K-Wire Trocar Tip, .054" x 18.0"

a minimum amount of space.
Line
Line
Nuchal
1011-18 K-Wire Dispenser 18"

Superior
Internal
Occipital Crest
Inferior Nuchal
1012-001 Small Silicone Handle, AO with Swivel Top
folded size 4"x 6"
team an at-a-glance view of our products. These concise, pocket-sized
more. The contents of these pocket guides may change, but the design
Zimmer Spine pocket guides are created to give the Zimmer Spine sales
10-panel gate fold brochure

informational pieces can include product specs, sizes, part numbers and
should always be efficiently employed to deliver maximum information in
78
PRINT COLLATERAL LAYOUT: The Zimmer Spine OR Reference Guide features a number of laminated,
APPLICATION two-sided pages detailing product specs, instrumentation and FAQs for a
specific Zimmer Spine product. These reference guides are intended to help
Miscellaneous Collateral Zimmer Spine sales reps support surgeons and their surgical teams during
OR Reference Guide OR procedures. This page includes an example of an OR reference guide.
>> ORreferenceGuide.zip
Nex-Link OCT Implant Measurements

Nex-Link OCT
TM
Occipital Screw Measurements

Occipital Spinal Fixation System
OR Reference Guide
Cancellous Occipital Screw

3.5mm x 6.0mm – 20mm
4.0mm x 6.0mm – 20mm
8.5"x 11"
1.8mm
16, 18 and 20mm sizes are

available upon request.
4.0mm
2.0mm
3.5mm
2.0mm
2-sided laminated pages
Cortical Occipital Screw

3.5mm x 6.0mm – 20mm
4.0mm x 6.0mm – 20mm
1.3mm
16, 18 and 20mm sizes are
available upon request.
3.5mm 4.0mm
2.0mm 2.2mm

zimmerspine.com
Nex-Link OCT Nex-Link OCT

FAQs Tray 3
For what procedures will Nex-Link OCT be used? 16

Nex-Link OCT will most commonly be used for trauma procedures, but may also be used to treat 1 15
14
instability due to Rheumatoid Arthritis or severe occipital subluxation. 2
13
3
What is necessary to prepare for a successful occipital case? 12
In addition to Nex-Link OCT, you should bring the standard Nex-Link kit, long polyaxial screws and 4 11
10
smooth shank screws. For longer constructs, we also recommend bringing a CT Junction kit.
5
How will my surgeon determine the required length of the occipital screw?
The length can be determined by drawing measurements from x-ray or CT. 8 9
6 7
Can you reverse bend the pre-bent rods?
Yes, the angle of the bend can be decreased. To avoid fatiguing the rod, continue the bend only
in the direction of the first bend.
1. Non-Cannulated 4.0mm Drill (Closed Screw)
What instrument features should I highlight? 2. (Top) Closed Screw Counter-Torque;
tAll-through-one Plate Holding Drill Guide
tFlexible drills, taps and drivers
(bottom) Closed Screw Offset Connector Counter-Torque
3. Flexible Instrument Guidance Tool
1-hole punch top-left corner
tOccipital Rod Bender
tOver-molded handles for increased surgeon comfort
4. (Top) Occipital Connector Counter-Torque;
(bottom) Occipital Plate Holding Drill Guide
bound with a metal paper ring
tVariety of instrumentation
5. Occipital Plate Bender
What is unique about the flexible instruments? 6. (Top) Adjustable Depth Drill Guide;
Their sleek, one-piece design enhances visibility by eliminating the need for U-joints and (bottom) Closed Screw Drill Guide
complicated assemblies. Flex-Shaft Technology is bi-directional with minimal “wind-up” effect, 7. Small Silicone Handle, AO with Swivel Top
especially when compared to wound-wire versions.
8. Occipital Rod Bender
Why doesn’t the OCTA II plate come pre-assembled? 9. Occipital Rod Reduction Forceps
The plate bender will not fit over the wing of the OCTA II plate if the connector is threaded into 10. Closed Screw Drill Guide (Inner Shaft)
it. The surgeon has the option of assembling the plate in-situ. 11. Closure Top Starter
12. Closed Screw Driver Inner Shaft
Can you use the flexible driver for final tightening?1
13. Closed Screw Driver
Yes, the flexible driver has been validated for use with the Nex-Link counter-torque handle.
14. 2.5mm Rigid Hex Driver – Long
15. Non-Cannulated 4.0mm Tap (Closed Screw)
1
Data on file Zimmer Spine. 16. K-Wires
Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute. Zimmer Spine – Confidential – For Internal Training Purposes Only. Do not Duplicate or Distribute.
79
SECTION 4
Launch Kit
Layout
PRINT COLLATERAL LAYOUT: Zimmer Spine launch kits are convenient, efficient tools to help launch a
APPLICATION new product into market. These launch kits are designed to accommodate
a wide range of offerings, including product collateral, internal sales
Launch Kits: General reference guides, product samples and more. Available in three tiers,
these kits will help you quickly distribute critical sales and educational
materials to the Zimmer Spine sales team.
Tier One Launch Kit
Tier Two Launch Kit
Tier Three Launch Kit
81
PRINT COLLATERAL LAYOUT: Zimmer Spine launch kits are convenient, efficient tools to help launch a
APPLICATION new product into market. These launch kits are designed to accommodate
a wide range of offerings, including product collateral, internal sales
Launch Kits: Content Outline reference guides, product samples and more. Available in three tiers,
these kits will help you quickly distribute critical sales and educational
materials to the Zimmer Spine sales team.
Tier One Launch Kit Tier Two Launch Kit Tier Three Launch Kit
Launch Kit Box* Launch Kit Box Launch Kit Folder*
Product Brochure Product Brochure Product Brochure
Product Leave Behind Product Leave Behind Surgical Technique
Surgical Technique Surgical Technique Competitive Guide
Competitive Guide Competitive Guide Pocket Guide
OR Reference Guide OR Reference Guide IFU
Pocket Guide Pocket Guide Launch Memo
IFU IFU Price List
Launch Memo Launch Memo
Price List Price List
Product Sample Product Sample
Flash Drive containing digital Flash Drive containing digital

collateral and presentations collateral and presentations
Direct Mail Piece*
*Guidlines follow on subsiquent pages.

For details on all other elements, see section 3 for specific collateral templates.
82
LAUNCH KIT LAYOUT: Zimmer Spine’s Tier 1 launch kit features a launch kit box that contains a
APPLICATION product sample, product collateral and internal sales reference material.
An example of the contents of a Tier 2 launch kit can be seen here.
Launch Kit: Tier 1
Example
83
Launch Kit: Tier 1 Box Front will ensure that the Zimmer Spine brand is represented consistently
Key Graphic Elements Layout across all brand materials. This page shows an example of a Tier 1
launch kit box front.
Templates available for download: guidelines, it is recommended that designers download the working version of the Tier 1
launch kit box template.
>> Tier1LaunchKitBox.zip
>> Tier1LaunchKitFolders.zip
Example Box Front
5p3 9p9
4p5
Product Name
7p8
Launch Kit

zimmerspine.com
84
PRINT COLLATERAL LAYOUT: This page shows an example of a Tier 1 launch kit box back.
APPLICATION
guidelines, it is recommended that designers download the working version of the Tier 1
Launch Kit: Tier 1 Box Back launch kit box template.
Example Box Back
5p3
7p8
The Product Name 2 Launch Kit includes:
Product Name 3 Brochure Product Name 3 Pocket Guide
Product Name 3 Leave Behind Product Name 3 IFU
Product Name 3 Combo Surgical Technique Launch Memo
Product Name 3 Surgical Technique Price List

7p8
Product Name 3 Competitive Guide Product Sample
Product Name 3 OR Reference Guide Flash Drive containing digital collateral
You are devoted to helping your patients reduce their pain and improve their lives. And the people of
Zimmer Spine are devoted to you. We are dedicated to supporting you with best-in-class tools, instruments
and implants. We are driven by the opportunity to share our unrivaled education and training. We are
committed partners who will do everything in our power to assist you in your quest to provide the absolute
best in spinal care. And we can be counted on always to act with integrity as ethical partners who are
worthy of your trust. We are the people of Zimmer Spine.
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

© 2010 Zimmer Spine, Inc.
85
PRINT COLLATERAL LAYOUT: This page shows an example of a Tier 1 launch kit box front.
APPLICATION
Launch Kit: Tier 1 Box Front launch kit box template.
Example Box Front
10p11
11p9
Product Name 2p4

Product Descriptor Subhead s Product Descriptor Subhead copy size is:
20 pt, Futura Book
8p10
Launch Kit s Launch Kit copy size is:

43 pt, Futura Light

copy size is: 14.25 pt, Meta Bold LF

16 pt, Futura Heavy

balance shown.
zimmerspine.com 1p8
3p9
86
APPLICATION
Launch Kit: Tier 1 Box Back launch kit box template.
Example Box Back
7p3 8p11 19p4
14p4
s Product Name 2 copy size is:

18pt, Futura Book
The Product Name 2 Launch Kit includes: s Product Name 3 copy size is:
10 pt, Futura Heavy

Product Name 3 Combo Surgical Technique Launch Memo copy size is: 12 pt, Futura Bold
s Street Address copy size is:
31p8
9/11 pt, Futura Book


9 pt, Futura Heavy
s Document # copy size is:

8/11 pt, Futura Book
3p2

Street Address these circumstances, please use
City, State XXXXX
XXX.XXX.XXXX
10p10
Street Address
City, State XXXXX
XXX.XXX.XXXX ensure that you adhere to the
zimmerspine.com
balance shown.
4p10
87
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a Tier 1 launch
APPLICATION kit box.
Launch Kit: Tier 1 Box guidelines, it is recommended that designers download the working version of the Tier 1
Diecut Template launch kit box template.
Example Box Template
91/2
Launch Kit
611/16

Product Name
25/8
21/4 55/16

131/8
29/16 95/16
8
29/16
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.
zimmerspine.com
21/2
21/2
88
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a Tier 1 launch kit
APPLICATION sales tools folder.
Launch Kit: Tier 1 Sales Tools guidelines, it is recommended that designers download the working versions of the Tier 1
Folder launch kit folder templates.
Diecut Template
Example Sales Tools Folder Template
Sales Tools
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX Solutions by the people of Zimmer Spine.
XXX.XXX.XXXX zimmerspine.com
89
APPLICATION training materials folder.
Launch Kit: Tier 1 Training guidelines, it is recommended that designers download the working versions of the Tier 1
Materials Folder launch kit folder templates.
Diecut Template
Example Training Materials Folder Template
Training Materials
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX Solutions by the people of Zimmer Spine.
XXX.XXX.XXXX zimmerspine.com
90
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a competitive guide.
APPLICATION
Tier 1 Direct Mail Piece competitive guide template.
>> DirectMail.zip
Example Cover
2p3 9p5
3p
Product Name
7p8
FPO
zimmerspine.com
6p
91
PRINT COLLATERAL LAYOUT: This page shows an example of a cover for a leave behind.
APPLICATION
Tier 1 Direct Mail Piece behind template.
>> DirectMail.zip
Example Cover
3p1
7p10

Product Name 1p8
12 pt, Futura Book
FPO

13 pt, Futura Heavy

1p4
zimmerspine.com
3p

balance shown.
92
PRINT COLLATERAL LAYOUT: This page shows an example of an exterior spread for a leave behind.
APPLICATION
Outside Spread
>> DirectMail.zip

2p9
15p8
3p
1p
7p
Solutions headline. CTA Headline Large.

Product Name
1p9 Solutions subhead. for occipito-cervicothoracic cases.
FPO
2p9 CTA headline small.
faccum nim aut duisi tin utet alit wis adit augait ute dolore delis
City, State XXXXX
Street Address
10p8
City, State XXXXX

XXX.XXX.XXXX
zimmerspine.com

3p
fold
s Solutions Subhead copy size is: s zimmerspine.com URL copy size is:
17 pt, Futura Book 9 pt, Futura Heavy
s CTA Headline Large copy size is: s Document # copy size is: ensure that you adhere to the
16/19 pt, Futura Light 8/11 pt, Futura Book balance shown.
s CTA Headline Small copy size is:
13 pt, Futura Light
93
PRINT COLLATERAL LAYOUT: This page shows an example of an interior spread for a leave behind.
APPLICATION
Inside Spread
>> DirectMail.zip
Interior subhead
FPO
Interior subhead
s Interios Subhead copy size is: *There may be times when your
s Interior Body Copy size is:
10 pt, Meta Normal LF
balance shown.
94
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a leave behind.
APPLICATION
Inside Spread
Diecut Template
>> DirectMail.zip
Diecut
FPO
.125"
gate fold
.125"
.125" from paper

edge at 45˚ angle.
Closed with tabs inserted
into diecut lines on panel
that folds inside.
Example Template
FPO
Solutions headline. Cut CTA Headline Large.
Product Name
Solutions subhead. for occipito-cervicothoracic cases.
CTA headline small.
This panel
Back Front
6"
folds inside
faccum nim aut duisi tin utet alit wis adit augait ute dolore delis Panel Cover
City, State XXXXX
Cut Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

5.875" 6" 5.375" .45"
95
Launch Kit: Tier 2
Example
96
Launch Kit: Tier 3
Example
97
Launch Kit: Tier 3 Folder Front guidelines, it is recommended that designers download the working versions of the Tier 1
Key Graphic Elements Layout launch kit folder templates.
>> Tier3LaunchKitFolder.zip
Example Folder Front
5p3 9p9
4p5
Product Name
7p8
Launch Kit
FPO

zimmerspine.com
98
APPLICATION
Launch Kit: Tier 3 Folder Back launch kit box template.
Example Folder Back
5p3
7p8

7p8
FPO
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

99
Launch Kit: Tier 3 Folder Front guidelines, it is recommended that designers download the working versions of the Tier 1
Key Typographic Elements Layout launch kit folder templates.
Example Folder Front
5p3 9p9
4p5
Product Name
7p8
Launch Kit
FPO

zimmerspine.com
100
APPLICATION
Launch Kit: Tier 3 Folder Back launch kit box template.
Example Folder Back
5p3
7p8

7p8
FPO
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

101
PRINT COLLATERAL LAYOUT: This page shows the die-cut template and fold style for a Tier 1 launch
APPLICATION kit box.
Launch Kit: Tier 3 Folder guidelines, it is recommended that designers download the working version of the Tier 1
Diecut Template launch kit box template.
Example Folder Template
91/2
Launch Kit
611/16

Product Name
25/8
FPO
21/4 55/16

131/8
29/16 95/16
8
29/16
Street Address
City, State XXXXX
XXX.XXX.XXXX
Street Address
City, State XXXXX
XXX.XXX.XXXX
zimmerspine.com

© 2010 Zimmer Spine, Inc. Solutions by the people of Zimmer Spine.
zimmerspine.com
21/2
21/2
102
SECTION 5
Patient Education
Layout
PATIENT EDUCATION LAYOUT: Zimmer Spine competitive guides are internal tools designed to inform
Video Graphics of anterior cervical plates, compare to other competitive offerings in the
Examples
104
PATIENT EDUCATION LAYOUT: All Zimmer Spine collateral pieces follow a key grid layout. This grid
Video Graphics will ensure that the Zimmer Spine brand is represented consistently
Title/End Screen Graphics across all brand materials. This page shows an example of a Zimmer
>> LoremIpsumDolor.zip
Example Screen
Title Screen
Lorem ipsum dolor lorem ipsum dolor lorem

ipsum dolor lorem ipsum dolor lorem ipsum
dolor lorem ipsum dolor lorem ipsum dolor
lorem ipsum dolor lorem ipsum dolor lorem
ipsum dolor.
End Screen

ipsum dolor.
105
Screen Graphics across all brand materials. This page shows an example of a Zimmer
Example Screen
Title Screen

ipsum dolor.
106
3D Graphics across all brand materials. This page shows an example of a Zimmer
Example Screen
3D Graphics

ipsum dolor.
107
DVD Label across all brand materials. This page shows an example of a Zimmer
Example Screen
Label

ipsum dolor.
108
SECTION 6
Print Advertising
Layout
02).4!$6%24)3).',!9/54 Zimmer Spine competitive guides are internal tools designed to inform
Print Advertising of anterior cervical plates, compare to other competitive offerings in the
Examples
Dynesys ®
Dynamic Stabilization System
Our results
speak for
If you don
’t believe themselves
As a
us, just ask
her.
.
surgeon,
you are de
their lives voted to he
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complete people of patients red
spinal solut Zimmer Sp uce their
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7321 July
2009
ine.
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Solutions com
zimm erspine.
It’s not one thing that separates it from the competition.

tember 2009
It’s more like 40,000.

7521 Sep
per DCR
MKC Rev A
82-0337-
With a history of over 40,000 global cases and counting, Zimmer Spine’s Dynesys
system is the most widely used dynamic stabilization solution on the market. This
anatomy-sparing approach offers a reliable alternative to systems with titanium rods,
giving you the confidence you need to provide quality patient care.

zimmerspine.com
In the U.S., the safety and efficacy of this device for the indication ZS-SA0324 Rev A October 2009
of spinal stabilization without fusion has not been established.
110
Solutions Print Ad will ensure that the Zimmer Spine brand is represented consistently
Templates available for download: guidelines, it is recommended that designers download the working version of the
design rationale template.
>> SolutionsPrintAd.zip
>> ProductPrintAd.zip
Example Solutions Print Ad
9p4
Print ad headline small
print ad headline large.

Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum
6p8
zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel
ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.

zimmerspine.com
12p3
Ad document number copy and copyright information.
111
Solutions Advertisement will ensure that the Zimmer Spine brand is represented consistently
Key Typographic Elements Layout across all brand materials. This page shows an example of a Zimmer
Example Solutions Print Ad
6p9
s Print headline small copy size is:

16 pt, Futura Book
s Print headline large copy size is:

32 pt, Futura Light
s Body copy size is:



s Ad document number copy size is:

7 pt, Futura Book
Print ad headline small
print ad headline large. 2p8

3p7
Body copy. Liquissed dolesen diamcor augiatem vel del eugimet iusci tem adit eum
zet wis ad dipsummy nonsent vel ut praesto cor illaorer adiam, conseuipisl euipit, vel or lower than what is shown. In
ut nostrud minim iliquate duis num vent adit in ex eros auttat. Duissit, core.
8p4

Solutions by the people of Zimmer Spine. ensure that you adhere to the
zimmerspine.com 1p3
balance shown.
4p10
Ad document number copy and copyright information.
2p3
112
Product Advertisement will ensure that the Zimmer Spine brand is represented consistently
Example Product Print Ad
9p4
Product Name
Print ad headline small.
Print ad headline large.

Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem
adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam,
6p8
consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem
vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.

11p11
zimmerspine.com
Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait Ad number and copyright information.
dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.
113
Product Advertisement will ensure that the Zimmer Spine brand is represented consistently
Key Typographic Elements Layout across all brand materials. This page shows an example of a Zimmer
Example Product Print Ad
6p9
6p5
Product Name 2p5
Product Descriptor Subhead 39 pt, Futura Book

21 pt, Futura Light
s Print headline small copy size is:

16 pt, Futura Book
s Print headline large copy size is:

26 pt, Futura Light
s Body copy size is:



Print ad headline small. 12.8 pt, Futura Heavy
3p
Print ad headline large. s Ad document number copy size is:
3p2 7 pt, Futura Book Oblique/Book
Interior body copy. Liquissed dolesen diamcor augiatem vel del eugiamet iusci tem
adit eum volenibh et wis ad dipsummy nonsent vel ut praesto cor illaorer adiam,
consequipisl euipit, vel ut nostrud minim iliquate duis num vent adit in exos autem
vulluptat. Duissit, coreriu stisim vulpute facidui scilit wis nulla core.
zimmerspine.com 1p3 these circumstances, please use
4p
Disclaimer body copy. Re verit lore dunt alisod tat. Ut eros eugait Ad number and copyright information.
dolum er iurem ad dolore tat prat aliquisi eoriw lriquflwsirle.
2p3
balance shown.
114
SECTION 7
Presentation
Layout
PRESENTATION LAYOUT: Zimmer Spine competitive guides are internal tools designed to inform
POWERPOINT and educate Zimmer Spine employees. These helpful guides are used to
PowerPoint of anterior cervical plates, compare to other competitive offerings in the
Examples
116
PRESENTATION LAYOUT: All Zimmer Spine collateral pieces follow a key grid layout. This grid
POWERPOINT informs where significant design elements such as logos, headlines
Brand PowerPoint Title Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
>> ScientificPPT.zip
Example Brand PowerPoint Title Page
Typographic Specifications
s Presentation Title copy size is: s Solutions by the people of Zimmer Spine copy size is:
32 pt, Century Gothic Bold 16 pt, Century Gothic Bold
s Presentation Subtitle copy size is: s Zimmer Spine - Confidential copy size is:
21 pt, Arial Narrow 8 pt, Arial
117
Brand PowerPoint Text Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
Example Brand PowerPoint Text Page
s Slide Title copy size is: s Level 3 Bullet copy size is:
30 pt, Century Gothic Bold 18 pt, Arial Narrow
s Level 1 Bullet copy size is: s Level 4 Bullet copy size is:
24 pt, Century Gothic Bold 14 pt, Arial Narrow Bold
22 pt, Arial 12 pt, Arial Bold
118
Brand PowerPoint Image Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
Example Brand PowerPoint Image Page
s Slide Title copy size is:

30 pt, Century Gothic Bold
119
POWERPOINT informs where significant design elements such as logos, headlines
Scientific PowerPoint Title Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
Example Scientific PowerPoint Title Page
s Presentation Title copy size is:

32 pt, Century Gothic
s Presentation Subtitle copy size is:

21 pt, Arial Narrow
120
Scientific PowerPoint Text Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
Example Scientific PowerPoint Text Page
30 pt, Century Gothic Bold 22 pt, Arial
24 pt, Arial 20 pt, Arial Narrow
121
Scientific PowerPoint Image Page will ensure that the Zimmer Spine brand is represented consistently
>> BrandPPT.zip
Example Scientific PowerPoint Image Page
30 pt, Century Gothic Bold 22 pt, Arial
24 pt, Arial 20 pt, Arial Narrow
122
SECTION 8
Video Guidelines
Layout
VIDEO GUIDELINES Zimmer Spine competitive guides are internal tools designed to inform
and educate Zimmer Spine employees. These helpful guides are used to
Video Graphics of anterior cervical plates, compare to other competitive offerings in the
Examples
Surgical Video Disc Label Design
Posterior Lumbar Fusion
Incision and Retractor Placement

Access Using Diego® Spine
Identification of Anatomy
TLIF Prep: Disc Removal Using Mergence® Spinal
Instrumentation and HarmonyTM Posterior Instrumentation MIS Solutions
TLIF with Ardis® Interbody System
ARAS Retractor System
®
PLIF Prep: Disc Removal Using Mergence Spinal

Instrumentation and Harmony Posterior Instrumentation Surgical Video
.
Inc

,
ine
zimmerspine.com
Sp
r
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im
10Z
© 20
A
Rev.
ZS-SA0373
125
VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid
informs where significant design elements such as logos, headlines
Surgical Animation across all brand materials. This page shows an example of a Zimmer
Example Screen
DVD Menu Screen

Posterior Lumbar Fusion
Incision and Retractor Placement
Access Using Diego® Spine Surgical Animation Disc Label Design
Identification of Anatomy
TLIF Prep: Disc Removal Using Mergence® Spinal
Instrumentation and HarmonyTM Posterior Instrumentation ipsum dolor.
TLIF with Ardis® Interbody System
PLIF Prep: Disc Removal Using Mergence Spinal
Instrumentation and Harmony Posterior Instrumentation
Ant-Cer II
Surgical Animation
DVD Label

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.
Inc

,
ine
zimmerspine.com
Sp
r
me
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10Z
© 20
A
Rev.
ZS-SA0373
126
VIDEO GUIDELINES All Zimmer Spine collateral pieces follow a key grid layout. This grid
informs where significant design elements such as logos, headlines
Surgical Video across all brand materials. This page shows an example of a Zimmer
Example Screen
DVD Menu Screen

Surgical Video Disc Label Design
ipsum dolor.
MIS Solutions
ARAS Retractor System

®
Surgical Video
DVD Label

ipsum dolor.
.
Inc

,
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zimmerspine.com
Sp
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Zim
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ZS-SA0373
127
Contact Us Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nos-
Brand Support trud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
ea commodo consequat.
123

Zimmer Brand Guideline

Hochgeladen von

Dokumentinformationen

Originalbeschreibung:

Originaltitel

Copyright

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Dieses Dokument teilen

Dokument teilen oder einbetten

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Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Zimmer Brand Guideline

Hochgeladen von

Copyright:

Verfügbare Formate

Zimmer Spine

Solutions by the people of Zimmer Spine.

These guidelines have been designed to

Solutions by the people of Zimmer Spine.

Solutions by the people of Zimmer Spine.

Logos available for download:

Use of the Zimmer Spine Logo:

s Always use original artwork for the

s Never combine the Zimmer Spine logo

s Never use the Zimmer Spine logo in

Logos available for download:

Maximum Preferred Minimum

All measurements above are in picas

Logos available for download:

All measurements above are in picas

Logos available for download:

Positive Color Use

Reversed Color Use

Reversed out of a single-color

These fonts should be used consistently to ensure and support the

Adobe Futura is the preferred font for

FF Meta LF is the preferred font for body

For Use with Brand Platform

Solutions by the people of Zimmer Spine.

Solutions by the people of Zimmer Spine.

Our results speak for themselves.

Solutions by the people of Zimmer Spine.

82-0334-MKC Rev A per DCR 7321 July 2009

Scenerio 1: Inspired Solutions

This scenario offers an intimate look at

This scene features a conference room

The People of Zimmer Spine

Scenerio 3: Elegant Solutions

These photographs take a candid look at

Scenerio 4: Shared Solutions

This scene portrays the important

The People of Zimmer Spine

Zimmer Spine lifestyle photography is used primarily on solutions

It’s not one thing that separates it from the competition.

It’s more like 40,000.

ark Court, Building F

ZIM7847-2_Dynesys_Spine1115_bkCvr.indd 1 11/2/09 4:09:39 PM

The Products of Zimmer Spine

Zimmer Spine product photography is used on product collateral covers,

Key Graphic Elements

Logo/Blue Tab Lockup

Zimmer Spine collateral features the

Picture boxes are used to highlight product

Line Elements corner

organize content. Solid lines and .125" from edge

Demineralized Bone Matrix

Solutions by the people of Zimmer Spine.

Product Descriptor Subhead

Cover headline small.

Solutions by the people of Zimmer Spine.

Templates available for download:

Example Outside Spread/Three-Panel Brochure

Solutions Headline Product Name

Cover headline small.

Templates available for download:

Example Interior Spread/Three-Panel Brochure

4p6 4p6 4p6 3p