Central Adoption

Resource Authority
GUIDELINES FOR
USING THE SYMBOL

October 2015

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 1
 © 2015, CARA, New Delhi.

Identity & Guidelines designed by

Integrated Design Services, National Institute of Design,
Ahmedabad, Gujarat, INDIA
For, Central Adoption Resource Authority
Ministry of Women & Child Development,
Government of India

DIGITALLY PRINTED ON UNCOATED STOCK

THROUGHOUT THIS DOCUMENT TRADEMARKED NAMES ARE
USED. RATHER THAN PUT A TRADEMARK SYMBOL IN EVERY
OCCURRENCE OF A TRADEMARKED NAME, IT IS STATED THAT
THE NAMES ARE USED ONLY IN AN EDITORIAL MANNER AND TO
THE BENEFIT OF THE TRADEMARK HOLDER WITH NO INTENTION
OF INFRINGEMENT OF THE TRADEMARK.
AS A TECHNICAL GUIDE WHICH IS MEANT TO INFORM, THE
COLOURS AS REPRODUCED IN THIS BOOKLET MAY NOT BE
ACCURATE DUE TO LIMITATIONS OF THE PRINTING PROCESS
AND PIGMENTS USED. TO MATCH THE COLOURS DURING PRINT
PRODUCTION, ALWAYS USE THE SPECIFICATIONS.

2 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Central Adoption Resource Authority
Central Adoption Resource Authority
(CARA) is an autonomous body under the
Ministry of Women & Child Development,
Government of India.
It functions as the nodal body for adoption
of Indian children and is mandated to
monitor and regulate in-country and inter-
country adoptions. CARA is designated as the
Central Authority to deal with inter-country
adoptions in accordance with the provisions
of the Hague Convention on Inter-country
Adoption, 1993, ratified by Government of
India in 2003.
CARA primarily deals with adoption of
orphan, abandoned and surrendered
children through its associated and
recognised adoption agencies.
The new symbol for CARA is designed by
the National Institute of Design, Ahmedabad
in 2014-15.
For any symbol to be memorable and have
the desired recall value, it is imperative that
it be reproduced across several media of
communication in a consistent manner. The most
important elements to be consistently used is
the symbol, it’s colour and the typography. This
ensures that the audience experiences the symbol
in the same manner across all media.
These guidelines have been developed to ensure a
standardised use of the symbol for CARA.
It is for the use of personnel responsible
for communication or graphic designers or
professional printers. This booklet lays down basic
guidelines for the use of the symbol. There are very
few rules but please take the time to read and
understand how they work, and how they can be
used together to ensure a cohesive visual identity.
CENTRAL ADOPTION RESOURCE AGENCY
GUIDELINES FOR USING THE SYMBOL 3
 The Symbol

One of the greatest titles in the world is parent,

and one of the biggest blessings in the world is to
have parents to call mom and dad.

The new logo of the Central Adoption

Resource Authority (CARA) reflects the
very essence of this expression. A happy
couple transcending into harmony—the
completeness with the blissful child locked in
their embrace. Rendered in simple lines, this
delightful image portrays the love, ecstasy and
wholesomeness of a family that adopts.

The dark blue colour stands for the protective

nature and maturity of the parents. The
glowing golden yellow in the background
portrays the rising sun of positivity and hope
of a better life for the child.

4 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
CENTRAL ADOPTION RESOURCE AGENCY
GUIDELINES FOR USING THE SYMBOL 5
 Safe Zones

To ensure maximum visibility of the

basic symbol in the visual identity of any
organisation, it is very important that the
symbol be used in such a manner that it gets
it’s due importance.

To ensure its integrity and visibility, the CARA

symbol should be kept clear of competing
text, images other graphic elements. There
must be adequate clear space surrounding the
identity on all four sides – a space equal to the
height of the letterforms, as depicted above.

6 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Minimum Size
The logo of CARA is designed to be used at any
size—from a small size on the visiting card, to
a bigger size for promotion on television / web
or even larger size on banners etc.
20 mm Height
For optimum visibility of the logo, care must
be taken to not use the logo in a size smaller
than 20 mm in height, measured from the top
of the yellow circle to the bottom of the text, as
shown above.
CENTRAL ADOPTION RESOURCE AGENCY
GUIDELINES FOR USING THE SYMBOL 7
 Colour

Colour plays a very important role in establishing the

visual identity in the consciousness of people, and is
chosen very carefully.

The house colours identified for CARA symbol are a

Deep Blue and a Golden Yellow. It is recommended that
the symbol be used on a white or a lighter background
to enhance its visibility and recall value.

For screen printing on paper or

fabric and spot colour offset ~
Blue. Pantone 661C
Yellow. Pantone 143C

PANTONE PANTONE
661 C 143 C

For four colour offset printing ~

Blue. C 100/ M 90/ Y 0/ K 0/
Yellow. C 0/ M 35/ Y 85/ K 0/

C 100/ M 90/ C 0/ M 35/

Y 0/ K 0/ Y 85/ K 0/

For website / on screen ~

Blue. R 33 / G 64/ B 154/
Yellow. R 251/ G 176/ B 64/

R 33 / G 64/ R 251/ G 176/

B 154/ B 64/

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GUIDELINES FOR USING THE SYMBOL
However, in situations where the colour
version cannot be used due to limitations of
reproduction processes, it is recommended
to use the logo in single colour variations as
shown on this page.

There are two variations in single colour –

(1) The grey scale version which can be used
for newspaper advertisements and such
which are using a single colour for printing.
(2) The black-and-white version which could
be used on single colour applications such
as etching on glass / metal such as door (1) THE GREY SCALE VERSION

plates or trophies.

Please note, that these are separate artworks,

provided in the CD accompanying this booklet.

While printing, It is recommended to use

correct colour specification as given on facing
page or use colour swatches provided on page
17 to match the colour.

(2) THE BLACK-AND-WHITE VERSION

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 9
 What Not to do!

To maintain a cohesive singular image across
all communication material, it is imperative to
follow the guidelines in terms of proportion,
type, and colour. The use of the symbol should
be consistent and should not be distorted or
changed in relative proportion, colour etc.
Do not attempt to recreate or redraw the logo.
A few examples are shown on this page, which
should not be done in any situation or for any
kind of purpose.
The symbol has been designed with a certain
logic. It is very critical to maintain the
same relative proportions and colour across
applications to ensure a robust and consistent
identity.
Please use the digital artwork files which are
provided in the accompanying CD. Details of
file formats, are provided on page 16 & 23.

DO NOT REDRAW THE LOGO. DO NOT STRETCH OR CONDENSE THE LOGO.

DO NOT ROTATE THE LOGO. DO NOT CHANGE OR ADD MORE DO NOT CHANGE THE FONT OR
COLOURS. THE TYPEFACE USED.

DO NOT MAKE THE LOGO HOLLOW. DO NOT ADD OUTLINE OF ANY COLOUR TO THE LOGO.

10 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
DO NOT ADD DROP SHADOW OR OTHER SPECIAL EFFECTS DO NOT USE ANY KIND OF TEXTURE INSIDE THE LOGO OR AGAINST IT
TO THE LOGO.

DO NOT USE THE LOGO IN REVERSE DO NOT USE THE LOGO AGAINST A DARK BACKGROUND.

DO NOT USE THE LOGO DIRECTLY ON A PHOTOGRAPH

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 11
 The Letterhead

12 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
210 MM X 297 MM
65% OF ACTUAL SIZE

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 13
 Visiting Cards

कु॰ दीपक संधु अध्यक्ष

केन्द्रीय दत्तक-ग्रहण संसाधन प्राधिकरण

पश्चिम ब्लॉक-8, विंग-2, दूसरा तल, अार॰ के॰ पुरम, नई दिल्ली 110 066
फोन: +91-11-2671 2713 मोबाइल: +91-9999 230 789
इमेल: deepaksandhu@gmail.com वेब: www.adoption.nic.in

Ms Deepak Sandhu Chairperson

Central Adoption Resource Authority

West Block-VIII, Wing-II, 2nd Floor, R.K. Puram, New Delhi 110 066
Phones: +91-11-2671 2713 Mobile: +91-9999 230 789
Email: deepaksandhu@gmail.com Url: www.adoption.nic.in

90 MM X 55 MM
ACTUAL SIZE

14 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Envelope

114 MM X 229 MM
62% OF ACTUAL SIZE

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 15
 Digital Artworks

While creating any awareness material Please refer to the table given below to use
where the logo is used, it is important to the appropriate file format for the relevant
use the appropriate file format for getting software or purpose.
the correct results. The accompanying CD
has the digital artworks of the logo. These
files are categorised as per their intended
use: for printing purposes and for online/
on-screen usage.

FILE FORMATS >> AI CDR EPS JPG PNG

BASE SOFTWARE / PURPOSE
MS WORD [DOC] ϰ ϰ ✓ ϗ ϗ
MS POWER POINT ϰ ϰ ✓ ϗ ϗ
MS EXCEL ϰ ϰ ✓ ϗ ϗ
ALDUS PAGEMAKER ϰ ϰ ✓ ϰ ϰ
COREL DRAW ✓ ✓ ✓ ϰ ϰ
ADOBE INDESIGN ✓ ϗ ✓ ϰ ϰ
ADOBE ILLUSTRATOR ✓ ϰ ✓ ϗ ϗ
DISPLAY BANNERS ✓ ✓ ϗ ϰ ϰ
BOOK COVERS ✓ ϗ ϗ ϰ ϰ
STATIONERY ✓ ✓ ✓ ϰ ϰ
VEHICLE GRAPHICS ✓ ✓ ϗ ϰ ϰ
WEBSITES/BLOGS ϰ ϰ ϗ ✓ ✓
VIDEOS & TV ϰ ϰ ϗ ✓ ✓
ETCHING/ENGRAVING ✓ ✓ ϗ ϰ ϰ

✓ recommended format
ϗ acceptable
ϰ dont use this format

The EPS format is preferred for
any printed application such as
publications, reports, posters, signs,
booklets, stationery, stickers etc.
EPS is a file format for high quality
reproduction that allows the logo to
be printed clearly at any size. These
are scalable and can be enlarged.
Although they may appear jagged
or discoloured when viewed on
screen, EPS files will print out clearly.
A test print is recommended.
For on-screen applications such as
Powerpoint presentations, websites,
blogs, films, television programmes;
PNG or JPG files (depending on the
application) should be used.
Although PNG and JPG files can look
fine on your computer monitor, they
may print out fuzzy (or pixilated) and
often look worse when enlarged. For
printing purpose, it is recommended
to use scalable vector EPS files (or
Adobe Illustrator - AI or Corel Draw -
CDR files) whenever possible.

16 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Colour Swatches

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00

CARA Yellow CARA Yellow CARA Yellow

C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00 C-00 M-35 Y-85 K-00
CARA Blue CARA Blue CARA Blue
C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00 C-100 M-90 Y-00 K-00
Artwork files in the CD:

CARA_Logo Artworks for Print CARA_Logo Artworks for Web

CARA_Logo Artwork_Print_Black.ai CARA_Logo Artwork_Web_Colour.jpg
CARA_Logo Artwork_Print_Colour.ai CARA_Logo Artwork_Web_Colour.png
CARA_Logo Artwork_Print_Colour.cdr
CARA_Logo Artwork_Print_Colour.eps
CARA_Logo Artwork_Print_GreyScale.ai
CARA_Logo Artwork_Print_GreyScale.eps

CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL 23
 Paldi, Ahmedabad 380 007. India
Phone. +91 79 2662 3996 Fax. +91 79 2662 5240
Email. ids@nid.edu Url. www.nid.edu

2015

Logo and guidelines for Central Adoption Resource Authority (CARA)

designed by Integrated Design Services, National Institute of Design

Design Team
Tarun Deep Girdher, Sr. Faculty, Graphic Design. tarundg@nid.edu

Nandini Krishnamurthy & Rana Swarajsinh

Client Servicing
Naresh Nagar. naresh@nid.edu & T G Shaikh. tgshaikh@nid.edu

24 CENTRAL ADOPTION RESOURCE AGENCY

GUIDELINES FOR USING THE SYMBOL