SUMMER TRAINING REPORT

Yatra.com Pvt. Ltd

Submitted in partial fulfillment of the requirement for the award of the degree of

MASTER OF TOURISM ADMINISTRATION

Submitted by

Faraz Tariq

(16-MTA-16)

(GG-4063)

Department of Commerce

Aligarh Muslim University

Session (2017-18)
 ACKNOWLEDGMENT

I wish to express my sincere gratitude to Ms Manisha Singh for providing me the opportunity to
pursue my summer internship in “Yatra.com Pvt. Ltd.” which has further helped to prepare my
training report.

I express my heartfelt thanks to Professor Nawab Ali Khan, Dean, Faculty of Commerce, Aligarh
Muslim University for his/her encouragement.

I am extremely thankful to Professor Mohsin Khan, Chairperson, Department of Commerce,

Aligarh Muslim University, for his/her kind support.

I wish to express my gratitude to Professor Sheeba Hamid , Coordinator of MTA, for his/her
continuous support and guidance for the completion of training report.

I wish to express my gratitude to Professor Sheeba Hamid, Training and Placement Officer of
MTA, for his/her continuous support and guidance for the completion of training report.

I also wish to express my gratitude to the officials and staff members of “Yatra.com Pvt. Ltd.”
who rendered their help during the period of my training.

Faraz Tariq

(GG-4063)
 CONTENTS
Chapter TITLE PAGE NO.

Declaration 2

Acknowledgment 3

executive summary 5
1 INTRODUCTION 6–14

INTRODUCTION

OBJECTIVES OF THE STUDY

RESEARCH METHODOLOGY

LIMITATIONS

2 COMPANY PROFILE 15-41

OVERVIEW OF THE COMPANY

MARKET SCENARIO THEN & NOW

YATRA’S MARKETING STRATEGIES

ONLINE MARKETING PLANS

LEARNINGS

UNDERSTANDING CONSUMER BEHAVIOUR

SOCIAL MEDIA MARKETING

MARKETING ON MOBILES

EXECUTIVE MARKET DVELOPMENT STRATEGY

3 ANALYSIS & INTERPRETATION OF DATA 42-47

4 CONCLUSIONS & RECOMMENDATIONS 48-50

QUESTIONNAIRE
BIBLIOGRAPHY