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DTI 12 Successfully Completes the Launching

of A ll N eg o sy o C e nte r s in the Re g i o n

As of November 22, 2017,

52 Columbio, and Lebak.
DTI 12 has successfully
completed the launching of 1 Cotabato 18 North Cotabato
Negosyo For South Cotabato, 12
all Negosyo Centers (NCs) City Centers Negosyo Centers were
in the region, totaling to opened. Two in Koronadal
52 Negosyo Centers, as City (at the Local
follows: South Cotabato Government Unit and at
- 12; North Cotabato 12 Sultan Kudarat the Notre Dame of Marbel
- 18; Sultan Kudarat - University), and one each
12; General Santos City in the municipalities
- 1; Sarangani - 8; and, 8 Sarangani of Surallah, Sto. Niño,
Cotabato City - 1. Based
12 South Cotabato Tantangan, Tupi, Norala,
on location, 44 centers Banga, T’boli, Polomolok,
are based in the Local 1 General Santos Tampakan, and Lake Sebu.
Government Units (LGUs);
4 in DTI offices; and, 1 in In Sarangani, 8 Negosyo
the academe. Centers were launched,
two in Alabel (at the Local
Categorized according Government Unit and at
to model types, there are South Cotabato and President Roxas, Banisilan, the Provincial Government
more model C Negosyo Sarangani. Libungan, Pikit, Mlang, Office), and one each
Centers -- 37 out of the 52 and Midsayap. in the municipalities
NCs -- compared to the For North Cotabato, In Sultan Kudarat, the of Malapatan, Maitum,
total number of model A the 18 Negosyo Centers 12 NCs are located in Maasim, Glan, Malungon,
Negosyo Centers at 15. launched were in the city the city of Tacurong, and and Kiamba.
of Kidapawan, and in the in the municipalities of
These NCs are located in municipalities of Matalam, Isulan, President Quirino, Region 12 is one of the
two cities - General Santos Makilala, Kabacan, Lambayong, Bagumbayan, first regions in the country
City and Cotabato City, Aleosan, Tulunan, Antipas, Esperanza, Lutayan, which was able to launch
and four provinces - North Alamada, Pigcawayan, Palimbang, Sen. Ninoy NCs in all of its cities and
Cotabato, Sultan Kudarat, Carmen, Arakan, Magpet, Aquino (SNA), Kalamansig, municipalities.

05 6-7 8-10 12-15

Negosyo Center NC R12’s Suc- Trabaho Success
Region 12 cessful promo- Negosyo Stories
Statistics tional video Kabuhayan

Negosyo Center R12 issues 502 BMBE

Certificates to Micro Businesses
From January 01 - November government incentives. Micro and
30, 2017, a total of 502 Barangay small enterprises with assets of not
Micro Business Enterprise (BMBE) more than Php 3, 000, 000.00 can now
Certificates were issued by the Negosyo register as a BMBE in the Negosyo
Center Region 12 to local micro Center nearest them.
businesses in the region. Among the Registered BMBEs will be able
DTI 12’s Field offices, South Cotabato to avail of the following: (1) income tax
has the most number of BMBE exemption from income arising from
Certificates with 130 BMBEs issued as the business operations; (2) exemption
of 30th of November 2017. from the coverage of the Minimim
The BMBE certificates issued Wage Law; (3) Priority to a special
are broken down as follows: South credit window set up specifically
Cotabato - 130; Sultan Kudarat - for the financing requirements of
115; General Santos City - 97; North BMBEs; and, (4) technology transfer,
Cotabato - 89; Cotabato City - 60; and, production and management training,
Sarangani - 11. and marketing assistance programs.
This is in line with Republic In addition to these incentives, LGUs
Act #9178 or the Barangay Micro are encouraged to either reduce the
Business Enterprise Law which aims amount for, or exempt BMBEs from
to help informal businesses avail of local taxes, fees, and other charges.

Loans Availed by MSMEs Thru the Facilitation

of the Negosyo Center R12 Nears Php 100M

From January - 302.00; Cotabato City - Php 5, On the other hand,

December 15, 2017, a total of 1, 140, 000.00 ; Sarangani - Php the number of Access-to-
579 micro, small and medium 11,290,001.00; Sultan Kudarat Finance (A2F) related services
enterprises were able to avail of - Php 11,479,000.00; South rendered to MSMEs reached
loans from different financing Cotabato - Php 3,992,000.00 910.
institution (FIs) amounting to ; and North Cotabato - Php The number of loan
Php 99, 911, 947.00 through 52,800,643.00. North Cotabato applications endorsed to
the facilitation and assistance has the highest number of partner FIs/GFIs totaled to
of the DTI’s Negosyo Centers. loan applications which were 1,979.
The said loan amount approved by FIs amounting
were facilitated by the DTI’s to almost Php 53Million thru The financial
Negosyo Centers, broken the assistance and facilitation institutions which granted
down as follows: General of the DTI Negosyo Centers in loans to MSMEs were the
Santos City - Php 15, 210, North Cotabato province. following:

• Palm Tree Bank-Cotabato City • BPI Bangko (Subsidiary of BPI) Cooperative (P3 conduit partner)
• OWWA-ARMM • SBGFC • Agdao Multi-Purpose
• Land Bank of the Philippines • MSU IIT COOP Cooperative
• Mediatrix Multi-purpose • Development Bank of the • Radiowealth Finance
Cooperative (P3 Conduit partner) Philippines Corporation
• Rizal Microbank (Thriftbank of • SB Corporation • STA. CRUZ COOPERATIVE (P3
RCBC) • Malapatan Multi-Purpose conduit partner)
• Fuse Lending (Microfinancing of Cooperative (P3 conduit partner) • Rural Bank of Lebak
Globe) • Sta. Cruz Multi-Purpose • One Puhunan

2 NEGOSYO CENTER • Region 12


145 Total Micro-Entrepreneur Graduates

of the Kapatid Mentor Me Program in Region 12

A total of 68 micro-entrepreneurs
from the region successfully
finished the Kapatid Mentor ME
Program, which is a joint program
of the DTI and the Philippine
Center for Entrepreneurship-Go
Negosyo. Previously, 15 local micro
entrepreneurs (mEs) graduated in
2016 while another 62 mEs graduated
on the first half of 2017, posting a
total of 145 KMME graduates for
Region 12.
Out of the 23 mentees of the joint
KMME program of Cotabato City
and Cotabato province, 19 mSEs
graduated from the KMME program.
On the other hand, all of the 23
mentees of South Cotabato and the 26
mentees of Sultan Kudarat graduated
free. “KMME graduates will also be and large-scale businesses. “This
from the aforementioned program,
prioritized by the financing arm of program is in line with Pres. Rodrigo
with Sultan Kudarat posing the
DTI, the Small Business Corporation, R. Duterte’s target to reduce poverty
highest number of KMME graduates.
which will have a special lane for them incidence by 25 percent in the next
Graced by no less than ROG
under its P3 Program,” Lantayona three years”.
ASec. Blesila A. Lantayona and RD
said. “More
Ibrahim K. Guiamadel, the graduation
than 25
ceremonies were conducted in the
percent of
following areas: Cotabato City (Sept.
startups fail
26), South Cotabato (Oct. 12), and
in their first
Sultan Kudarat (Oct. 13). Also in
five years... You are very lucky since
attendance were PCE-Go Negosyo
you came in at the right time… Right
mentor Paulo Tibig, PCE-Go Negosyo
now, the government has been very
Adviser on MSE Development and
generous, making available to you
former DTI USec. Merly M. Cruz, PD
all the programs that you need such
Flora P. Gabunales, OIC-PD Ms.
as the Kapatid Mentor ME program,
Hazel E. Hautea, and OIC-PD Carlito
OTOP NextGen, Shared Service
E. Nuñez.
Facilities (SSF), Branding Equity and
“The objective of the KMME
Development Program, etc.,” she said.
program is to help micro and small
She added that the mentees should
enterprises to scale up in business,” said
maximize their network, utilize
ASec. Lantayona. “Through KMME,
“Even after the program, the digital technologies, and set their eyes
these entrepreneurs underwent a
mentees will still have access to their on the Asian market.
crash course which is equivalent to a
mentors, and will be consistently Sharing how KMME has
Master’s Degree Program in Business
monitored to track their progress,” helped his business, Jose Ernesto
in reputed international schools,” she
Lantayona further said. The mentee M. Espinosa, owner of Crafts, Arts,
graduates will also be included in and Trinkets, said: “I’m thankful to
She also announced that DTI has
other DTI programs and services, DTI and PCE-Go Negosyo for this
inked partnerships with Citymall,
thus the phrase, “may forever sa DTI.” program. I can proudly say that I was
SM, and other leading department
For her part, Engr. Cruz said that able to finish this MBA-like course.
stores nationwide for them to
micro entrepreneurs are given the We are truly blessed to be part of this
provide a space for MSMEs in their
chance to grow into small, medium program.”
malls to showcase their products for

NEGOSYO CENTER • Region 12 3


Trabaho, Negosyo, Kabuhayan

NC R12 Holds Free Negosyo Counseling, Business and Job
Fair, and OFW Business Planning Workshop

“Serbisyong Higit Trade Hall 1 and Atrium, which

was manned by 11 R12 Business
Celebration held last June 12 at
SM-Gensan Trade Hall 1, General
Pa Sa Inaasahan” Counsellors. The counsellors
gave free business counseling and
Santos City.
For the Jobs Fair, a total of
assistance to a total of 19 clients 163 job applicants converged for
In line with the conduct of during the TNK. Most queries of the Job Fairs wherein 45 companies
the Treasures of Region 12 Trade the clients were about setting up a were hiring.
Fair, the DTI-Negosyo Center R12 business and access to finance. During the TNK,
provided free counselling sessions The TNK Jobs and Business information services were provided
during the conduct of the Trabaho, Fair this December was its 3rd and by the following NGAs: the
Negosyo, Kabuhayan (TNK) Jobs last roll-out for this year. The first Philippine Overseas Employment
and Business Fairs on November and second TNK roll-out were Administration (POEA), Overseas
13, and the Business Planning the TNK Caravan for the Labor Workers Welfare Administration
Workshop for OFWs on November Day Celebration held on May 01 (OWWA), Professional Regulation
15 both held at the SM-Gensan at KCC Mall-Gensan Convention Commission (PRC), National
Trade Hall 1, General Santos City. Hall, and the Kalayaan TNK for Conciliation and Mediation
The said activities were conducted in the Philippine Independence Day Board, Technical Education and
partnership with the Department of
Labor and Employment,
Overseas Workers
Welfare Administration,
Technical Education
Skills Development
Authority, and other
national government

Trabaho, Negosyo,
Kabuhayan Jobs and
Business Fairs

During the TNK

Jobs and Business Fair,
a Negosyo Center Desk
was put up in the SM

4 NEGOSYO CENTER • Region 12

succeeding in business. General Santos City - 16.
On the following day, The 7-day Trade Fair
November 15, a Business Planning generated a total sales of Php 22,
Workshop was held for the more 382, 233, in particular: Cash Sales
than 200 OFWs. Prior to the amounting to Php 2, 103, 181;
workshop, Mr. Juno Hontanosas Booked Sales - Php 13, 887, 800,
gave a walk-through guide on how and Under Negotiation Sales - Php
to make a Business Plan. 6, 391, 252.
The TNK exhibitors
include the following MSMEs:
Skills Development Authority GFA Marketing, Ryle’s Enterprises,
(TESDA), National Labor Relations Pogans Food Products, Velasco Arts
Commission (NLRC), Regional and Souvenirs, Cotabato Brasswares
Tripartite Wages and Productivity Association, United Maligang
Board (RTWPB), Social Security Multipurpose Cooperative, KERA
System, Philhealth, and Pag-ibig Cafe, and Kayamanan ni Juan.
Home Development Fund. At the same time, the
Consumer Protection Division
OWWA Entrepreneurship Seminar of the DTI-12 Regional Office set
and Business Planning Workshop Treasures of Region 12 Trade Fair up a S.U.P.E.R Consumer Booth
during the entire trade fair. This
DTI 12 in partnership The Treasures of Region initative encourages consumers
with the Overseas Workers 12 Trade Fair was officially opened to act in a SUPER (Sustained,
Welfare Administration (OWWA) on Nov. 15, which showcased Upbeat, Protected, Empowered,
conducted an Entrepreneurship the different products of local Responsible) way.
Seminar and Business Planning MSMEs. A total of 78 exhibitors Aside from that, there was
Workshop wherein more than (21-Crafts; 57-Food) set up 50 also an ASPIRE (Agribusiness
200 Overseas Filipino Workers booths, showcasing their high- Support for Promotion and
attended. quality products. The MSME Investment in Regional Expo)
On Entrepreneurial Mind- exhibitors were selected by the Pavilion spearheaded by the
setting held on November 14, DTI-12 Provincial Offices, broken Department of Agriculture, and
speaker Mr. Jose Luis Liongson down as follows: South Cotabato OTOP Balangay Pavilion, which
stressed the importance of having - 18; Sultan Kudarat - 9; North displays the Filipino pride in this
the proper entrepreneurial Cotabato - 19; Sarangani province balangay-themed special setting.
mindset, which is a crucial factor to - 11; Cotabato City - 6; and This was put up at the SM Atrium.

NEGOSYO CENTER • Region 12 5


R12 Business Negosyo Center R12 conducts Cooperative

Counsellors Conduct Entrepreneurship and Business Management
Basic Records-Keeping Training for Cooperatives
and Bookkeeping In partnership with the money to purchase and sell their farm
Cooperative Development Authority products. There will also be a simulation
(CDA) and the Municipal Cooperative of a farm family with a budget for their
Development Office (MCDO) of monthly consumption, and lands with
Midsayap, the Negosyo Center its Certificate of Land Title loaned from
R12 conducted the Cooperative the bank.
Entrepreneurship and Business On Module 1, the participants
Management Training using the divided into farm groups were able to
ENTREFARM GAME kit last November prepare a cash book and allocate funds
28-29, 2017 at Aces Pension House, for their farm.
Midsayap, North Cotabato. After which was the review
This 2-day Entrefarm game on Basic Coop Management. Here,
training consisted of the following the participants need to review their
module sessions, namely: Basic Business Plan, Strategic Development
Farming Cycle, Records-keeping, Trade Plans, Operating or Budget Plans,
Negotiations, and the Cooperative and Manual of Operation. Other
cord financial transactions,
Movement. areas reviewed were: Organization of
the Business Counsellors (BCs)
Trainer-facilitators of this Coop Resources and Skilled Workers,
conducted “Simple Records-keeping and
Bookkeeping” seminars in their assigned training were Negosyo Center- Delegation of Powers and Function from
Negosyo Centers. This basic training was Kidapawan Senior Business Counsellor the Top Management and Committees.
conceptualized for entrepreneurs who Manuel Jayme as the lead Trainer- Senior BC Manuel Jayme discussed
have no background in bookkeeping to Facilitator followed by Business about the importance of having the said
enable them to properly manage their Counsellor (BC) Adrian Lariba of documents
book of accounts.. NC-Pres. Roxas, BC Kristina Ladja of Next was a lecture on Financial
NC-Midsayap, BC Sharmela Passion of Literacy delivered by BC Adrian Lariba
Topics include the importance and benefits NC-Alamada, and NC Coordinator Ken who stressed the need for savings by
of records-keeping and bookkeeping, and Wong Jr. putting needs over wants, and also
the differences between bookkeeping and Cooperative Development advised them to be wise in using their
accounting. Authority-KEO (CDA-KEO) resources. He also showed the three
Representative Ms. Maria Lissa P. Ondoy steps to achieving financial freedom,
Hands-on workshops were also warmly welcomed the participants to namely: Plan, Save, and Invest. He
conducted to guide the participants on the training. advised the coops to review their
how to properly fill up the sales journal, To kick-off the training, Senior Business Plans, save for the future as in
cash disbursement journal, as well as the Business Counsellor Manuel Jayme the case of General Reserve Fund, and
cash book, sales and general ledger, and explained that the training will simulate Invest later in other meaningful or high
income statement. They were also taught
the actual operation of a business. As income generating projects or programs
how to properly identify the Assets,
an Entrefarm game, there will be play for their coops.
Liabilities, and Owner’s Equity

From May - December 2017,

the training on “Simple Records-keeping
and Bookkeeping” were conducted by the
following NCs, namely: Negosyo Center-
Tupi (May 4), Negosyo Center-Aleosan
(May 17), Negosyo Center-Norala (May
24), Negosyo Center-Gensan (July 12),
Negosyo Center-Midsayap (May 30, July
11, July 18), Negosyo Center-Koronadal
LGU (May 16, July 5, July 6, July 17, August
10, August 16, October 19), Negosyo
Center-Carmen (October 17), Negosyo
Center-Polomolok (June 14, October 17,
November 7), Negosyo Center-Koronadal
City (November 8, 22), Negosyo Center-
Kidapawan (November 13), and Negosyo

6 NEGOSYO CENTER • Region 12


Newly Hired Business Counsellors Enhancing

Preceded With SBCC 101 Training To Competiveness of
Better Service MSMEs R12’s BC Through
SBCC 103
A total of 55 Business Counsellors
finished the Small Business Counsellors
Course (SBCC) 103 held at Viajera Dine
and Restaurant, Koronadal City, South
Cotabato from October 23-27. This
was organized by the DTI-Negosyo
Center Region 12 together with the UP
Institute for Small Scale Industries (UP-

Lecturer Mr. Orly Ballesteros discussed

about the following topics: Sales and
Marketing, Breakthrough Marketing
Mix, Elements and Characteristics of
Strategic Marketing, How to Prepare
the Strategic Marketing Plan, Contents
A total of 23 newly-hired Diagnosing and Analyzing the of a Marketing Plan, and Marketing
Business Counsellors attended Marketing FUnctions, Production Goals and Objectives, among others.
the Small Business Counsellors Operations, Human Resource On the other hand, second lecturer
Course (SBCC) 101 being held at and Organization Management Mr. Ian Jester De Vera tackled Digital
the Paraiso Verde Hotel, Koronadal Functions, and Financial Functions Marketing, Search Engine Marketing,
City from October 2 - 6, 2017. of an Enterprise. and the Format of Strategic Marketing
The said course is organized by On October 5, the Plan, among others.
the DTI-12 through the Negosyo Business Counsellors conducted
The counsellors were divided into 6
Center together with the University a field study to come up with an
teams according to the province/city
of the Philippines (UP)-Institute Enterprise Assessment Plan (EAP)
they are assigned to: North Cotabato
for Small-Scale Industries. This is for the following enterprises: (1) 1, North Cotabato 2, South Cotabato,
part of a series of courses to train R.D. Alpine Ice Cream, (2) Tam’s Sarangani, Sultan Kudarat, General
and equip the Business Counsellors Barquillos and Lechon, and (3) Santos City-Regional Office.
for them to be able to able to deliver GFA Marketing. The last day
better services to micro, small and will be the presentation of their The teams were able to come up with a
aspiring entrepreneurs. report to a panel of judges for Marketing Plan for their chosen MSME
Main trainer, Mr. Alfredo critiquing and discussion. After specifically: Gallega Marketing (Team
A. Derecho of CNC Discovery, which, a graduation ceremony will Sultan Kudarat), Phailyn Foods (Team
discussed about the following commence to officially declare the Sarangani), Scoops Garden Ice Cream
topics focusing on the important Counsellors as graduates of the ( Team South Cotabato), Don Bosco
role and responsibilities of said course. Multi-purpose Cooperative (Team
Business Counsellors, in particular: North Cot 1), Noble Endeavours Inc.
ASEAN Intregration, Overview of (Team North Cot 2), and Jems Grill
Negosyo Center and Government Native Chicken and Seafood Restaurant
Programs for mSMEs, The Role (Team Gensan-Cotabato City-Regional
and Responsibilities of MSME Office).
Counsellor, Understanding the
Client-Entrepreneur Critical These Marketing Plan were presented
to a panel of judges composed of
Thinking Process, and Effective
the following: Leonard V. Flores,
Business Counselling.
Division Chief of the DTI-12 Industry
Mr. Derecho also discussed
Development Division; and Leonard
the following topics: Business Cubillas of UP-ISSI.
Planning and Management; The
Enterprise Assessment Report;

NEGOSYO CENTER • Region 12 7


Business Plan and Negosyo Center

Financial Statement in SKSU Tacurong conducts
Skills Training for
To equip students on making business plan like 4P’s of marketing,
Business Plans and Feasibility diagnostic tools to distinguish
Studies, the Negosyo Center-Glan problems such as SWOT analysis,
In line with the Tacurong
in partnership with the Sultan cost benefit analysis, decision tree,
City Jail’s program for inmates,
Kudarat State University(SKSU) - and five forces analysis. They also
the Negosyo Center-Tacurong
Glan Extension conducted a seminar tackled about different strategies in
held a Skills Training on Hanging
entitled “Business Planning and pricing, product development, and
Decorations-Making for 24 jail
Financial Statement Preparation” operations.
inmates last November 23, 2017 at
last November 15, 2017 at the said Lastly, a workshop was held
the Tacurong City Jail District.
university’s premises. The participants wherein participants formulated
The said Jail will be
comprised of seventeen (17) 4th year a Financial Statement, which was
displaying the inmates’ products
BS Accounting Technology students, evaluated and critiqued by the
in the upcoming “Sulong Tacurong
and two SKSU staff. resource persons.
Producers Fair” which will exhibit
The Negosyo Center-Glan The Sultan Kudarat State
different native handicrafts.
extended their help without hesitation University – Glan Ext is a premier
In line with this, Ms. Nelia
to these graduating students in line university extension of Sultan
Roche, DTI’s Negosyo Center
with one of the program’s vision in Kudarat Province to provide quality
Coordinator for Sultan Kudarat,
promoting economic growth through education to the locals of Glan,
explained that handicrafts-making
one of the services of Negosyo Center Sarangani province mainly in the
has huge business potential and
which is Business Information and fields of Business and Commerce,
can be one business prospect that
Advocacy. Teaching Education, and Information
inmates can start.
The seminar is tailored with Technology.
For the said workshop,
discussions on essential key points of a
resource speaker Mr. Jose Ernesto
Espinosa, owner of Crafts and
Trinkets, showed how to make
Mentees in Cotabato City, SK and SC hanging decorations including
the tools, processes, designs and
techniques. He also lectured on the
bestselling handicrafts in the local
A total of 71 mentees completed
and international market that the
Module 4: Product Development,
He cited several reasons why new participants can gain inspiration
of the 10-module course under
products fail: “New products fail due with.
the Kapatid Mentor ME Program
to lack of differentiating advantage, After which, a workshop and
(KMME) in teh following key areas:
poor marketing plan, poor timing, hands-on training followed which
Cotabato City (August 8), Sultan
too small target market, poor product enabled the participants to produce
Kudarat (August 17), and South
quality, and no access to market.” a hanging flower decoration. Next,
Cotabato (August 18).
the lecturer gave his thoughts on
how they can improve the product
PCE-accredited mentor Danny D.
Sabino of The Churner Group, Inc.,
Thus, the inmates were
lectured on the different stages of
given a chance to learn a new skill
Product Development, as well as other
which they can pursue as a hobby or
related topics. “Value Proposition
is what the customer gets for what
the customer pays, or a bundle of
products and services that are of value
to the customer. Companies do not
compete with products and services;
they compete in value proposition,” he

8 NEGOSYO CENTER • Region 12


Negosyo Center-Gensan Conducts Negosyong Patok! Skills Training


For most aspiring Making on November 28, and

entrepreneurs, one of the Balloons-Making (December 14). On the other hand, trainer
common challenges is coming up Mr. Maty Verdeblanco was the
with a business idea to begin with. A Skills Training seminar was resource person for two seminar
Thus, the Negosyo Center-Gensan conducted by NC-Gensan for wherein he taught participants
regularly conducts Negosyong fishermen’s housewives based how to properly process and
Patok! Skills Training Seminars at Barangay Labangal, General produce coconut by-products such
wherein potential entrepreneurs Santos City. Trainer Ms. Mary Jane as coco jam and coco burger, and
learn how to make different “patok” S. Entila taught the participants also meat processed foods such as
or trending products which how to make different kinds of embutido, longganisa, and tocino.
they can pursue as a business. bracelets and earrings; at the same
time,Ms. Ma. Estella Ebojo taught For the Negosyo Patok: No Bake
With this, the Negosyo them how to do facial and hand spa. Goodies Making, Mr. Jose Razel
Center-Gensan held seminars Lape of Goldenstate College,
seminars on Coconut By- Entila also conducted Inc. showed them how to make
products Processing (August another seminar on Candle- no-bake mango cheesecake,
24), Bead Accessories Making Making wherein she showed the chocolate brownies, graham
and Spa Business (September participants how to make ice truffles, refrigerated fruit cake,
21), Meat Processing (September water candle, iceberg candle, and and salted caramel macarons.
26), Aromatic Candle Making the molded aromatic candles
(October 20), No-Bake Goodies using glass jars and paper cups.

Negosyo Center-Esperanza conducts Intensive Coaching and Mentoring (INCOME):

Scaling-up and Sustaining MSME’s Enterprise
vada discussed about how to October 23-29, 2017. They were
To help MSMEs scale improve their product labels. He able to generate a cash sales of
up their business, the Negosyo showed a map of Sultan Kudarat more than Php 20, 000.00 during
Center-Esperanza held a training province for their basis on their the 7-day trade fair.
dubbed as “Intensive Coaching market segmentation and ex-
and Mentoring (INCOME): Scal- pansion so they could narrow in On November 8, a graduation
ing-up and Sustaining MSME’s their target market. The speaker ceremony was held for the grad-
Enterprise” which commenced then instructed the mentees to uates of the INCOME program.
last September 22, 2017. be ready for their graduation
because there will be a trade fair, IC PD Sinobago pointed
Through the INCOME wherein they will display their out that it was in Sultan Kudarat
program, these MSMEs from products and sell it. where a local coaching program
Esperanza have undergone was first conducted. As such, she
intensive coaching sessions on Trade Fair Participation hopes that this endeavor would
Costing, Product Development, serve as an inspiration to all oth-
and Market Segmentation and As part of their grad- er Negosyo Centers in the other
Expansion. NC-Esperanza Busi- uation of the said training, municipalities of SK to pursue
ness Counsellor Mr. Kristianne 15 selected MSMEs displayed a similar activity since a lot can
Gem C. Joquino served as the their products in the Trade Fair benefit from it.
facilitator of the said program. conducted by the DTI Negosyo
Center during the Hinabyog
Trainer Mr. Dindo Que- Festival of Sultan Kudarat last

NEGOSYO CENTER • Region 12 9


Negosyo Center Cotabato City LGU-Cotabato

Conducts Food Photography City Turns Over
Seminar Mini-van to NC -
Cotabato City
To effectively market their with good, natural lighting.
products online, local MSMEs Moreover, she also stressed the In support of the Negosyo
from Cotabato City were able proper angling of the shots. Center program, the Local Government
to attend a seminar on Food Unit (LGU) of Cotabato City, through its
City Mayor Atty. Frances Cynthia Guiani-
Photography organized by Plus, she reminded them Sayadi, turned over a mini-van to NC-
DTI’s Negosyo Center-Cotabato to be creative when it comes Cotabato City on September 11, 2017. The
City on November 21, 2017 at to product presentation. She turn-over ceremony was held at Cotabato
Sardonyx Plaza, Cotabato City. encouraged them to use props City People’s Palace, Rosary Heights X,
which will further enhance the Cotabato City, which served as the LGU’s
counterpart to further the delivery of
Speaker Ms. Mariecor product presentation to buyers. services to the LGU’s constituent MSMEs.
Malao, President of local The said ceremony was attended Mayor
photographer’s Club “Kutawato After the lecture, a Guiani-Sayadi, DTI Cotabato City OIC-
Kamera Klab”, discussed workshop followed wherein Provincial Director Carlito E. Nunez,
about the importance and participants were given the LGU and DTI-CC personnel, and the
general public.
benefits of good photographs chance to take a picture of their
to attract buyers. Photos of the own products using what they OIC-PD Nunez expressed his
products aside from the product have learned from the lecture. A heartfelt thanks to the LGU for their
presentation greatly affect the critique session followed wherein continued support of, and partnership
perspective of buyers whether to the speaker gave valuable inputs with DTI to deliver “Serbisyong Higit
Pa Sa Inaasahan”. Mayor Guiani-Sayadi
buy or not. Thus, she said, taking and feedback on how they can personally handed the key to the vehicle.
good photos is a crucial strategy improve their photography skills. Through this, NC-Cotabato City will be
in selling their products online. able to easily reach the city’s 37 barangays
Lastly, their best product and deliver faster and more efficient
In addition, she taught photos were immediately posted services to thousands of MSMEs.

about the technical aspects of by the participants on their The center also conducted
getting good product photos. respective Facebook pages. trainings to 10 barangays thru the
Malao emphasized that good Negosyo Center Goes to the Barangay
pictures are taken better to raise awareness on Negosyo Center’s

The advent of internet has Analytics, among others. Sharing how the Negosyo Center assisted
opened a myriad of opportunities for her business, JBH Food Express Propri-
entrepreneurs to do business as MSMEs Further, MSMEs were guided as they etress Junnairah Adrie from Cotabato
anywhere can now reach more customers launched their own websites or Facebook City recounted how effective social media
around the globe. So as to tap into this business pages. By having their own web- marketing has been in helping boost
vast resource, some of the region’s Busi- sites or social media pages which can be her sales: “After posting my chili garlic
ness Counsellors conducted e-commerce conveniently accessed online, potential sauce on Facebook, I received inquiries
seminars in their respective Negosyo customers can easily check out and avail from random people, even those based
Centers, as follows: NC-Midsayap (May of their products and services. in other provinces outside of Cotabato
23), and NC-Koronadal LGU (August City. Through Facebook, I was able to get
24). This initiative positively resulted to a to- more customers, which resulted to more
tal of 186 MSMEs now selling thru online sales.” With more sales, her production
These trainings taught MSMEs platforms. And as of December 15, 2017, also increased from one (1) kilogram of
the importance of having an online the number of MSMEs now selling onlne chili garlic sauce to an average of 32 kilo-
presence at the same time, capacitated include the following: General Santos grams of chili garlic sauce per month.
them on e-commerce or online market- City - 99; Cotabato City - 11; Sultan
ing. Topics include website development Kudarat - 31; South Cotabato - 13; Saran-
using Wordpress, online marketing, gani - 8; and, North Cotabato - 26.
Search Engine Optimization, and Google

10 NEGOSYO CENTER • Region 12

obdf l k=NO



Total No. of
Clients Assisted
8 Sarangani Province 15% MODEL A 18
12 Sultan Kudarat
12 South Cotabato Existing MSMEs Assisted
37% MODEL C 34
18 North Cotabato 2,838
New MSMEs Developed
1 General Santos City
1 Cotabato City Potential MSMEs Assisted

Loans granted/ approved: Php 99, 911, 947.00 1,381

Managerial/ Entrep
Loan applications endoresed to Partner FIs/GFIs - 1, 979 Training Programs

MSMEs availed of loans - 1, 579 Participants

Other A2F related services rendered - 910

Total A2F Services - 4, 468


8,264 BN Registration Facilitated Facilitate
502 BMBE Registration Facilitated 11,962 Processing of
3,196 Other BN Facilitation Docs

276 Product Catalogue Profiles/ Profiles Prepare

344 Packaging and Labeling Designs Developed
960 Development
170 Product Clinics Facilitated
170 Other ProDev related services rendered

200 Developed MSMEs Selling Through Online

Access to
215 A2M Related Services 415 Market

74 Investment Fora/ Briefing; Business Matching Invesment

29 Investment Mission 129 Promotion
26 Other Related Services Rendered

10,838 MSME Profiles/ Directories/ Success Stories MSME

Prepared/ Uploaded/ Updated 23,930 Database
13,092 Dissemination of Materials

9,190 Other Services Rendered to MSMEs 83,243

NEGOSYO CENTER • Region 12 11

NC Midsayap Launched
DTI 12 recently launched NC Midsayap District Office. The second floor
- Midsayap on November 22, 2017 at the is occupied by the Local Economic and
Midsayap Municipal Compound, Poblacion Investment Promotion Office (LEIPO), and
3, Midsayap, Cotabato Province. This is also houses the center’s training room which
the 52nd and last Negosyo Center to be can accommodate up to 60 participants. It is
launched in the region, and is the largest a Model A Negosyo Center with a receiving
among all the Negosyo Centers established area, consultation room, and training room,
in SOCCSKSARGEN. Around 129 people offering the three major services of the center,
attended the launching which coincided namely: Business Registration Assistance,
with the celebration of the Sinugba Festival Business Advisory, and Business Information
of Midsayap. and Advocacy.
NC - Midsayap is housed in a two- Leading the ceremony are the
storey building with the first floor serving as Municipal Mayor of Midsayap Romeo
the center’s receiving area and consultation Araña, Vice-Mayor Albert Luis Garduque,
room, the LGU’s Business Process and OIC- Provincial Director of DTI-North
Licensing Office (BPLO), as well as a DTI Cotabato Carlito Nuńez, DTI-North


3&4 Floors, De Luz Bldg., Corner Aquino St. Gensan Drive, Koronadal City, South Cotaba-
Regional Office
to, Philippines

NC General Santos A Ground Floor, RA Building, South Osmena Street, General Santos City

NC Cotabato A G/F, Kutang Bato Masonic Temple Building, Sinsuat Avenue, Cotabato City

NC Isulan A SNA Avenue, Municipal Compound, Kalawag III, Isulan, Sultan Kudarat
NC Tacurong A City Hall Compound, Tacurong City, Sultan Kudarat
NC Lambayong C Municipal Compound, Lambayong, Sultan Kudarat

NC P. Quirino C Municipal Compound, Poblacion, Pres. Quirino, Sultan Kudarat

NC Lutayan C Municipal Hall, Lutayan, Sultan Kudarat
NC Columbio C Municipal Hall, Columbio, Sultan Kudarat
NC Esperanza A Municipal Training Center, Esperanza, Sultan Kudarat
NC Lebak A Municipal Hall Compound, Lebak, Sultan Kudarat
NC Bagumbayan C Farmer’s Training Center, Poblacion, Bagumbayan, Sultan Kudarat
NC Kalamansig C Municipal Compound, Poblacion, Kalamansig, Sultan Kudarat
NC Sen. Ninoy Aquino C Municipal Hall, Senator Ninoy Aquino, Sultan Kudarat
NC Palimbang C Municipal Hall, Palimbang, Sultan Kudarat
NC Polomolok A Stall #64 & 65, Municipal Gym, Polomolok, South Cotabato
NC Tupi A 2nd Floor, Mayor’s Office, Municipal Hall Bldg., Tupi, South Cotabato
NC Tampakan C Public Market, Poblacion, Tampakan, South Cotabato

NC Koronadal NDMU A 2nd Floor Kobe Building, Alunan Avenue, Koronadal City, South Cotabato
NC Surallah A Ground Floor, Surallah Municipal Hall, Brgy. Libertad, Surallah, South Cotabato
NC Koronadal LGU A NC, 3rd Floor, New City Hall Building, Zone III, Gensan Drive
NC Sto. Nino C Office of the Market Supervisor, Public Market, Poblacion, Sto. Nino, South Cotabato
NC Norala C 2nd Floor, Municipal Hall, Norala, South Cotabato
NC Banga C Municipal Hall Compound, Banga, South Cotabato
NC Tboli C Ground Floor, Municipal Production Center, Tboli, South Cotabato
NC Tantangan C Municipal Hall, Tantangan, South Cotabato
NC Lake Sebu C Municipal Hall View Deck, Lake Sebu, South Cotabato

12 NEGOSYO CENTER • Region 12

Cotabato Division Chief (DC) of Industry the town, which currently ranks as the 11th
Development Division Ferdinand C. Cabiles, Most Competitive First Class Municipality
and DTI-12 Regional Office DC of Small in the country. Furthermore, DTI-North
Medium Enterprise Development Division Cotabato Chief Trade and Industry
Ethel Laksmi I. Gumana. Development Specialist Ferdinand Cabiles
Municipal Mayor Romeo thanked the LGU-Midsayap for their help
Araña expressed his appreciation to the and support in the realization of this project
establishment of the NC together with other as well as the MSMEs who also graced the
offices which will be able to help, develop launching.
and nurture local businesses in Midsayap. On behalf of Congressman Jesus
Meanwhile, Vice Mayor Albert Luis Sacdalan, Engr. Jerry Tieldad rendered a
Garduque said that the NC will not only help short but inspiring message wherein he
the economy of the Philippines to prosper, congratulated the LGU-Midsayap as well as
but also be a beacon of hope to those in need. DTI for successfully launching the center.
On behalf of DTI-12 Regional Moreover, representative of the Philippine
Director Ibrahim K. Guiamadel, OIC- Chamber of Commerce and Industry Mr.
Provincial Director of Cotabato City Mr. Mario Cacabelos also talked about how
Carlito E. Nuńez exhorted how the Negosyo important the services of the Negosyo Centers
Center will be of great help in the progress of is in the development of local businesses.


NC Aleosan C Public Terminal, Brgy. San Mateo, Aleosan, Cotabato

NC Alamada C Municipal Gymnasium, Alamada, North Cotabato
NC Midsayap A LGU Compound, Poblacion 3, Midsayap, Cotabato
NC Pikit C Negosyo Center Building, cor. LGU Plaza, Poblacion, Pikit, North Cotabato
NC Pigcawayan C Ground Floor, Municipal Hall Building, Pigcawayan, North Cotabato
NC Libungan C MEEDO Office, Public Terminal,Poblacion, Libungan, North Cotabato

NC Makilala C Ground Floor, Municipal Hall Bldg., Brgy. Poblacion, Makilala, Cotabato, 9401
NC Kidapawan City A LGU-Investment Promotion Center, JP Laurel St., Kidapawan City, North Cotabato
NC Antipas C Municipal Hall, beside BPLO office, Antipas, North Cotabato
NC Pres. Roxas C Brgy. Poblacion, Municipal Gymnasium, President Roxas, North Cotabato
NC Magpet C Public Market, Poblacion Magpet, North Cotabato
NC Arakan C Groundfloor, Municipal Hall, Arakan, North Cotabato, 9417
NC Kabacan A Kabacan Integrated Terminal Complex, Brgy. Kayaga, Kabacan, North Cotabato
NC Kabacan C Municipal Gymnasium, Tulunan Goverment Complex, Poblacion, Tulunan, Cotabato
NC Mlang A Mlang Municipal Compound, Poblacion, Mlang, North Cotabato
NC Matalam C Ground Floor, Municipal Hall Bldg., Brgy. Poblacion, Matalam, Cotabato, 9406
NC Carmen C 2nd Floor, Public Terminal Building, Barangay Poblacion, Carmen, Cotabato
NC Banisilan C 2nd Floor, Municipal Hall Building, Banisilan, North Cotabato
NC Alabel LGU C Public Market, Poblacion, Alabel, Sarangani Province
NC Sarangani (Alabel
A 2F NGA Bldg, Capitol Complex, 9501 Alabel, Sarangani Province

Municipal Tourism Office, Municipal Hall Compound, Poblacion, Maasim, Sarangani
NC Maasim C
beside Pasalubong Center Malapatan, Malapatan Municipal Compound, Brgy. Poblacion,
NC Malapatan C
Malapatan, Sarangani Province
NC Glan C Municipal Treasurers Office, E. Cariño Street, Poblacion, Glan, Sarangani Province

NC Malungon C MO-Market Office,Municipality of Malungon, Poblacion, Malungon, Sarangani Province

NC Maitum C BPLS Office, Municipal Hall, Poblacion, Maitum, Sarangani Province

NC Kiamba C Municipal Compound, Poblacion, Sarangani Province

NEGOSYO CENTER • Region 12 13


A Project That Earned Millions

The Success Story
TATVA VENDORS By: Mary Lorynail Faith Andrade/
Katrina G. Coloso
on business management and financial dividend, which will be given every June
The Tacurong Terminal Vendors recording, which was attended by TATVA and December.
Association was established in 2014 officers. Aside from that, it provided
by vendors of the Tacurong Integrated With the concerted effort of the employment opportunities for TATVA
Public Terminal. They became a recipient association, they became one of the members. It also generated more funds
of a starter kit, which is a grant from the recipients of the Php 200, 000.00 grant to provide medical, educational and
Department of Labor and Employment, from DOLE, which was used for the mortuary assistance to its members. The
for them to have their own stalls and establishment of the TATVA Groceria association also offers financial assistance
initial supplies. Project. to its members.
In 2016, TATVA President Mr. As a result of the establishment of the The Local Government Unit of
Rene I. Sarao wanted to establish their TATVA Groceria Project, the 36 members Tacurong also granted them a space for
own grocery center where vendor- were able to reap additional income, lease at the terminal which covers an
members can buy their goods. In more benefits, and expanded operations. area of 585 square feet, which is intended
order to avail of DOLE XII Funding For the breakdown, 60 percent of the net to house the operation of the business.
assistance for Livelihood Enhancement income of the grocery will be allotted to The space will be leased from the City
Project amounting to P200, 000.00, the the members’ SSS monthly premium, Government of Tacurong with a monthly
association led by their President sought medical assistance, office supplies and payment of Php 3,000.00.
the assistance of the Negosyo Center. equipments, Christmas Party, Founding From January to October 2017, the
The Negosyo Center-Tacurong City anniversary, and other activities. association’s sales have already reached
assisted them in the Project Proposal Meanwhile, 20 percent of the net more or less Php 6, 750, 000.00. With
Preparation and Business Plan to be income will go to the business fund this, the members are reaping the benefits
used for the availment of the said DOLE for future investment and business brought about this project, and are very
project. The NC-Tacurong City Business continuity of TATVA. On the other thankful to the assistance given by the
Counsellor Mary Lorynail Faith Andrade hand, 20 percent of the net income will Negosyo Center, which helped them
also gave them consultancy services go to TATVA members’ profit sharing or access the grant.

Success Story of
by: Melvin Lampon
was able to attend trainings and seminars to properly manage her business, develop her
of the Negosyo Center-President Quirino, products, and market to customers.
in particular: Production management With the assistance of the Negosyo
for Small Business, Food Safety and Good Center, she was also able to join trade fairs and
Manufacturing Practices, Food Preservation exhibits, such as the SULONG (Sustaining
and In-house Product Shelf-life Study, and Unlimited Livelihood Opportunities by
Increasing Market Competitiveness through Nurturing Growth of MSMEs in Tacurong)
Product Label Enhancement. Tacurong’s Trade Fair last August 1-3, 2017.
From this, she learned how to improve Due to these interventions of the
the processing, manufacturing, food Negosyo Center, she was able to improve
preservation, and lengthening of the shelf-life her product, and gain a wider market reach;
With an initial capital of Php 5, 000, Mrs. of her products. thereby, increasing her sales. Previously, her
Imee Tomboc started her business, Coco Food The Negosyo Center-President Quirino gross income was only Php 5, 000 to Php 10,
Products, on November of 2015. Her product also helped her improved the labeling of 000. But now, her monthly gross income has
lines include patupat, sugar cane vinegar, her products. With the new and improved increased to Php 30, 000 up to Php 40, 000.
muscovado bar, sugarcane jam (politipot), and product labeling design, she was able to gain Seeing the huge leap of Coco Food
spiced sugar cane vinegar. more customers. Products, one can say that there is much more
In order to improve her products and Furthermore, the NC-President Quirino in store for this enterprise; and with the help
business, Tomboc went to the Negosyo Center- endorsed her as one of the Kapatid Mentor of the Negosyo Center, this micro-enterprise
President Quirino for business assistance. She ME (KMME) mentees of Sultan Kudarat. is set to capture a bigger, wider market in the
Through the KMME, she learned about how near future.

14 NEGOSYO CENTER • Region 12


Success Story of
Hot Pockets Food Station
By: Sharon Faith B. Medecilo/ Katrina G. Coloso

Through sheer hard work

and determination, proprietress
Ms. Khristine S. Obasa turned
the humble empanadas to a viable
In 2010, proprietress
Khristine S. Obasa, started her
own business, Hotpockets Food
Station, which initially produced
cakes, pastries and Filipino
delicacies. Seeing the increasing
demand for her empanadas,
she then decided to focus on taxes),” said Obasa. processing her License To Operate
empanadas, which proved to The Kapatid Mentor ME from FDA and other government
be the turning point of her program gave her the big push permits.
enterprise. These empanadas to grow her business and gain Aside from that, she has
come in different flavors- cheese, more customers in the process. applied her learnings in product
chocolate, buko and vegetable. “I gained more confidence as an development from KMME, and
Along with positive feedback from entrepreneur since I learned the ins is currently applying for an IPO
her customers, she put up a cart and outs of business,” she said. for her product’s brand name-
in General Santos City National Obasa also participated in Longtaw Empanada- through
High School, Calumpang, General a Market Matching activity last the IPO’s Juana Makes a Mark
Santos City, where her product May 2017 which was facilitated incentive package. In addition,
sold like hotcakes. by the DTI through the Negosyo she is undergoing a packaging
Eager to learn more and Center. Her product, Longtaw development activity under the
grow her business, she went to the Empanada, was matched with DTI’s OTOP Program.
Negosyo Center where she availed institutional markets like hotels From November to
of free trainings and business and the Farmer’s Market. When December, she will be displaying
assistance. Her breakthrough as before she only supplied to the her products along with other
an entrepreneur came when she students of GSC National High Gensan-based MSMES in the
was endorsed by the Negosyo School, she is now supplying DTI Gensan-initiated “OTOP
Center-General Santos City as empanadas to major hotels, Philippines Hub” in the Atrium of
one of the Kapatid Mentor ME schools and regular customers. As Gaisano Mall, General Santos City.
mentees on April 2017. a result, her estimated monthly This hub will showcase products
“Sa Kapatid Mentor ME, gross income has increased from proudly made by local MSMEs.
madami akong natutunan tulad ng Php 100, 000 per month to about The said showroom and exhibit
pag-handling ng mga employees, Php 200, 000 per month. will surely bring more sales and
paano ang tamang pag-market at She was also able to customers to Hotpockets Food
pag-presyo ng produkto, at ano participate in various DTI- Station.
ang iba’t ibang taxes sa negosyo initiated trade fairs, Yaman With a growing income and
(Through the Kapatid Mentor ME Gensan, and the WOFEX Learning ongoing business development
program, I learned how to properly Mission. In the WOFEX Mission, plans,Obasa’s Hotpockets Food
manage my employees, how to she learned about the different Station with brand name Longtaw
market and price my product, and processing and packaging Empanada has just begun to make
what are the different business techniques; and currently, she is her mark in the foo

NEGOSYO CENTER • Region 12 15


Once an OFW
Now Captures Huge Market in Tailoring
By: Katrina G. Coloso/Mark Nikko Manginsay

For over 17 years, peddling other financing institutions. The Her monthly sales have
pillowcases, curtains, and blankets in Counsellor facilitated her loan now increased from Php 40,000 to
the different barangays of Matalam, application with the Mediatrix Multi- Php 60,000, incurring a 50 percent
North Cotabato was the daily routine purpose Cooperative-Kidapawan, increase. She was also able to increase
of Analiza Torres. Just like in other a Small Business Corporation (SB her working capital from Php 10, 000
days, Analiza peddled pillowcases Corp) conduit partner of the P3 to Php 60, 000.
when she came before the Negosyo Program. The MPC approved her With these developments,
Center-Matalam. loan amounting to PhP10,000, which Analiza now has plans to further
By chance, she entered NC- was released on August 8, 2017. increase her production by employing
Matalam to peddle her products, and Thereafter, after paying off the entire more people, thus improve her
met the center’s Business Counsellor loan amount, she applied for a second production and enable her to expand
Mark Nikko Manginsay, who loan from the same FI amounting to her market to the neighboring
knowing that the center caters to all PhP15,000, which was also approved municipalities in Cotabato province.
micro and small entrepreneurs, gave and released on October 23, 2017. Her continued success since
her an orientation about the center’s Analiza did not also have the center assisted her has imbued
services. an alternative marketing platform Analiza with so much enthusiasm. She
Analiza was briefed about the other than peddling in the streets. expressed her appreciation to DTI and
importance of business registration, The Counsellor then suggested that the Negosyo Center, particularly to
which encouraged her to register her she post her products on Facebook the Counsellor who helped her jump-
business as Analiza Tailoring Shop. to enable her to reach new customers start her path to success. Without the
During the business consultation, and widen her market reach. Negosyo Center, she said, her business
she relayed to the Counsellor her one would not have grown as much as it
major problem --- the lack of capital Forging Her Path to Success has now.
from which to buy the raw materials All this would not have
she needs in bulk -- thus, affecting her Through the center’s happened had she not dropped by
production capacity. interventions, Analiza was able to gain the Negosyo Center that fateful
The Counsellor then new customers, supplying the bedding afternoon. It was a truly unexpected
recommended her to the Pondo sa requirement of LSB Hotel located in yet purposeful encounter that changed
Pagbabago at Pag-asenso, or the the municipality of Bansalan, Davao her life, and helped her once fledgling
P3 Financing Program, which has Del Sur, as well as Presto Dormitory endeavor into becoming a full-blown
a lower interest rate compared to in Midsayap, North Cotabato. enterprise.

16 NEGOSYO CENTER • Region 12

Cooking from the Heart: The Success Story of Nene Ubag
By: Katrina G. Coloso

bato City, asked her to become one of percent increase in their sales in South
When it comes to catering and their suppliers of macapuno and pea- Seas mall alone. “We have strangers call-
baking in Cotabato City, Nene Ubag nut butter. This proved to be beneficial ing us and placing orders,” Nene said.
comes on top of the list. She is known to her business. On that year, she ven- With the help of DTI and
in the city for her sweets, delicacies, tured into making Filipino beloved Negosyo Center- Cotabato, City, they
viands, snacks, cakes, and pastries. delicacies, cakes and pastries such as were able to improve the account-
Her name has become synonymous brownies, macarons, puto cheese, cakes, ing, financial, and management as-
to “delicious food” which is a testa- cassava cakes, fudgee bars, ensayma- pects of their business. Jose Meljohn
ment to her legacy in the food business. da, loaf bread, and polvoron. She was was also one of the 20 Kapatid Men-
hesitant at first when this was suggest- tor Me (KMME) mentee graduates
Brimming with orders, her ed to her by a marketing agent. Fortu- in North Cotabato last June 28, 2017.
kitchen-in-the-house-turned-produc- nately, this new venture became one of
tion-center is one busy area. Orders can her major breakthroughs in business. They also attended the training
sometimes be more than a thousand Her products were warmly welcomed on FDA Registration conducted by FDA
packed lunches, snacks or dinners that by customers and sold like hotcakes. and DTI- Negosyo Center last April 20,
she delivers even late at night or at dawn. 2017 at Negosyo Center Cotabato City.
From thereon, her business Currently, they are in the process of ac-
Indeed, at the age of 54, caught like wildfire. Now, Nene Ubag’s quiring a license to operate from FDA,
Maristella “Nene” Ubag seems to have Cakes and Pastries products is a favorite Good Manufacturing Practice (GMP),
no let-up as she busies herself with food staple, displayed in the canteen of and Hazard Analysis and Critical Con-
the day-to-day operations of her busi- Notre Dame University, Savemore Cota- trol Points (HACCP). They are also
ness. Now, with over nine employees, bato, and major stalls in Lebak and Upi. developing their production area to ac-
she still remains hands-on and pre- commodate the large orders coming in.
pares the recipes and orders herself. In- At the same time, Nene also
deed, her business has come a long way offered catering services such as packed At present, their monthly av-
from where it started in her kitchen. lunches and merienda. “The custom- erage sales per month do not go below
ers themselves are the ones who look PhP 400,000, proof of their success in
Spanning over 35 years, Nene for me. I already have regular custom- the food business. Asked what is the
Ubag’s business has undergone transi- ers who refer us to their friends. It’s no secret to her success, she said, “We de-
tions and unexpected twists and turns. wonder since I have been doing the liver customer’s orders on-time and for
In 1982, she humbly recalled starting out business for a long time,” she shared. free even late at night or early in the
with processing meat, and peddling her morning. We also maintain the qual-
tocino, chorizo, hotdog, freshly-dressed Indeed, Nene Ubag has built ity of the food, and we value the trust
chicken and pork to neighbors and em- a name in the food industry and cater- given to us. At the heart of our busi-
ployees. She also made and sold delica- ing services in Cotabato City. She regu- ness is our customers,” Nene shared.
cies and viands such as lumpia, ginataan, larly caters to politicians, government,
puto, and bibingka. With an initial capi- schools, individuals, and organizations.
tal of P500, she rolled whatever meager Since 2005, she has provided the merien-
sales she had back into her business. da for athletes of the Palarong ARMAA.

Business however, was not al- Although her business

ways brisk. Nene encountered delayed was doing well, she knew that more
payments, spoilage, and difficulty jug- needs to be done. In 2008, she regis-
gling time between taking care of her tered her business with DTI, enabling
children and the business. Amidst these her to join trade fairs and trainings.
challenges, she recalls the one thing that
kept her going: “I reminded myself to Continuing her legacy is her son, Jose
work hard, persist, and not lose hope.” Meljohn Ubag, who is now actively in-
Her children became her motivation. volved in the business. Recognizing
“I have to work doubly hard in order to business opportunities, Meljohn devel-
make ends meet and pay for my chil- ops new products and is also incharge
dren’s tuition and daily needs,” she add- of the legal paperworks, marketing, and
ed. Even when the odds were against her, financials. He regularly joins trainings
she persisted through all the hardships. at the Negosyo Center. One major assis-
tance of DTI and Negosyo Center was
In 2002, an opportunity opened the enhancement of the packaging and
up for the business when South Seas labeling of Nene Ubag’s Cakes and Pas-
Mall, one of the major malls in Cota- tries in 2016. This led to a more than 90

NEGOSYO CENTER • Region 12 17

Success Story of Ryle’s Enterprises
By: Katrina Coloso
sions, I was able to learn about account-
Starting out as a hobby, Rev. Jamewell The peak market seasons ing, debit and credit, records-keeping,
was still a working student when he for his products are from April and also how to increase production,”
began making personalized necklaces to May, and December. His high- he said. “I also learned how to in-
and bracelets out of coconut shell, lo- est gross sales was during the 2016 novate and develop my products.”
cally known as “bagul”. Thish he sold elections wherein one political can-
to his teachers and classmates. When didate ordered 500 pieces of key As a result of the mentoring sessions,
he became a Pastor for the United holders. His major breakthrough in Jamewell was able to come up with
Church of Christ in the Philippines business however was made possi- a Business Improvement Plan (BIP)
(UCCP), he focused on his minis- ble through the assistance of DTI. for Jarod’s Arts and Crafts, which was
try, and at the same time, continued In one of DTI’S cliniquing and prod- presented to a panel of mentors and
his hobby of making handicrafts. uct development assistance initia- experts who gave valuable inputs and
tives, mentor and resource speak- suggestions. The Business Plan is also
Using only his equipment er Ray Soliven advised him to try part of the pre-requisite for graduation
composed of an electric grinder, his hand at making lampshades of the mentees in the KMME program.
electric hand drill, and handsaw, he which are in-demand in the market.
was able to make unique, handmade Implementing what he has learned
arts and crafts. One of his notable Following his advice, in the said program, he employs
products is the uniquely-designed Jamewell innovated on this idea, and contractors who do the cutting, dry-
lampshades made of native bamboo. made a lampshade made of bam- ing, and cleaning of the bamboo,
boo that lights up without electric- and coconut shell. He then designs,
His product lines include ity. What makes it more intriguing assembles parts, and does the fin-
lampshades, placemats, racks, per- are the unique, eye-catching designs ishing touches. He is also looking
sonalized key holders, wallets, bags, of the lampshades. This new prod- into purchasing more equipment
refrigerator magnets, bracelets, and uct offering was well-received by the to speed up production in order to
necklaces. “Some of the all-time fa- market. And during the Treasures of meet the growing market demand.
vorites are the key holders and wal- SOCCSKSARGEN Trade Fair held
lets which are given as souvenir at SM-Gensan in November 2016, Giving back to the community
items during weddings and special Jarod’s Arts and Crafts received the
occasions,” shares Rev. Jamewell in “Most Innovative Product” award. Through the business, he
the vernacular. These products can shares that he was able to send his
be customized according to custom- Trade fairs became conduits to further children to school and provide for the
er specifications. “Once a customer expand his market. Now, his products needs of his family. Four of his five
places an order, I make a prototype are displayed at the Pasalubong Cen- children have finished college, and his
first, and show it to him or her,” he ter of SM-Gensan, UK Peak in Aleo- youngest, at only four years old, just
shares. “When the customer ap- san, SCC Nature Farm in Midsayap, entered primary school. He consid-
proves the design and the cost, I and a store in Matambabay, Libungan. ers this as truly a blessing from God.
then start production,” he added. His handicrafts are also sold at Nego-
syo Center-Tulunan and Negosyo Indeed, Rev. Jamewell has come
Center-Matalam in North Cotabato. a long way in pursuing his pas-
DTI Assistance sion og making handicrafts. Now,
He also became one of the he is looking to expand his market
Learning about the advan- mentees for the Kapatid Mentor ME reach to include major resorts and
tages of registering his business, he (KMME) Program launched in North pasalubong centers in the region.
went to DTI and registered his busi- Cotabato by DTI-Negosyo Center
ness name as “Jarod’s Native Prod- and the Philippine Center for En-
ucts” after his youngest son, Jarod, trepreneurship (PCE)-Go Negosyo.
in 2012. He later renewed it as “Ja- Through this program, he was able
rod’s Arts and Crafts” in 2017. As- to undergo weekly coaching ses-
sistance from DTI and Negosyo sions by mentors who are renowned
Center came in the form of product business owners themselves and
development trainings, market as- are experts in their respective fields.
sistance, capacity-building trainings,
business counseling, and trade fairs. “Through the mentoring ses-

18 NEGOSYO CENTER • Region 12

Executive Editor

RD Ibrahim K. Guiamadel


ARD Dorecita T. Delima

Editorial Consultants

PD Anthony P. Bravo, DTI-North Cotabato

PD Flora P. Gabunales, DTI-South Cotabato

OIC Arnel V. Sayco, DTI-Gensan

OIC Carlito E. Nuñez, DTI-Cotabato City

OIC Felisa A. Sinobago, DTI-Sultan Kudarat

OIC Hazel E. Hautea, DTI-Sarangani

Managing Editor

DC Ethel Laksmi L. Gumana

Supervising Editors

STIDS Cheryl Marie C. Cipriano

IO Vanessa Claire T. Plena

Editor/Head Writer

BC Katrina G. Coloso

Technical Staff

BC Erica Anne C. Dulay


S/BC Manuel G. Jayme

BC Kristina S. Ladja
S/BC Sharon Faith B. Medecilo
BC Blanz Benhur M. Zoilo
S/BC Sharmagne Joyce S. Edio
S/BC Mary Lorynail Faith S. Andrade
S/BC Regi Jan V. Vilches
BC Khenno N. Hinampas
BC Kristianne Gem C. Joquiño
BC Petsy Mae Bundoc DTI-12 Regional Office
BC Mark Nikko L. Manginsay 3rd & 4th Floors, De Luz Bldg., Corner
BC Ezra Elle A. Magbanua
BC Reanne Claudine P. Laguna Aquino St. Gensan Drive, Koronadal City,
BC Sharmela Pasion South Cotabato, Philippines
BC Donna Ross F. Rivera
BC Melvin Lampon
This is the official publication of Negosyo Center Region 12. This
will provide news and updates about Negosyo Centers all over
Graphic/Lay-out Artist Region 12 specifically the ciities of General Santos, Koronadal,
Caroline N. Aventurado Tacurong, Kidapawan and Cotabato, and the provinces of
Sarangani, South Cotabato, Sultan Kudarat and North Cotabato.
All rights reserved © 2017