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Think Different

SUBMITTED TO:

SIR MAJID
SUBMITTED BY:
Ayesha Ali (1025)
Hfiza Shaiza Star (1042)
Iqra Ali Akbar (1035)
CLASS:

MBA 5TH MORNING


DATE:

10 February 2017

UNIVERSITY OF OKARA

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Table of Contents
1. Executive summary…………………………………………………….. 1

2. Introduction…………………………………………………………….. 2

3. APPLE Inc………………………………………………………………3

4. Vision Statemen………………………………………………………... 4

5. Mission Statement……………………………………………………… 4

6. Values………………………………………………………………….. 5

7. External Audit…………………………………………………………. 6

8. SWOT analysis for APPLE Inc……………………………………….. 7

9. Porter’s Five Forces Model…………………………………………… 9

10. External Audit………………………………………………………… 10

11. Competitive Profile Matrix………………………………………….... 11

12. Internal Audit…………………………………………………………. 12

13. Internal Factors Evaluation Matrix…………………………………… 13

14. SWOT Matrix………………………………………………………… 15

15. The Strategic Position and Action Evaluation (SPACE) Matrix…….. 16

16. BCG Matrix………………………………………………………….. 17

17. Internal External Matrix……………………………………………... 18

18. Grand Matrix………………………………………………………… 18

19. The Quantitative Strategic Planning Matrix (QSPM)………………. 19

20. Finance/ Accounting………………………………………………… 20

21. Conclusion…………………………………………………………… 23

22. Recommendations…………………………………………………… 24

23. References………………………………………………………….... 25

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List of Tables and Figuers


1. Model 1: Showing Porter’s Five Forces Model at APPLE Inc…………… 9

2. Model 2: Showing EFE matrix for APPLE Inc…………………………… 10

3. Model 3: Showing CPM for APPLE Inc………………………………….. 11

4. Model 4: Showing VRIO for APPLE Inc……………………………….... 12

5. Model 5: Showing IFE for APPLE Inc…………………………………... 14

6. Model 6: Showing SPACE Matrix for APPLE Inc………………………. 16

7. Model 7: Showing BCG Matrix for APPLE Inc…………………………. 17

8. Model 8: Showing IE Matrix for APPLE Inc……………………………. 18

9. Model 9: Showing QSPM for APPLE Inc………………………………. 20

10. Model 10: Showing sales ratio for APPLE Inc………………………….. 21

11. Model 11: Showing Asset Turnover ratio for APPLE Inc………………. 21

12. Model 12: Showing Inventory Turnover ratio for APPLE Inc………….. 22

13. Model 13: Showing Gross Profit Margin ratio for APPLE Inc…………. 23

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1) Introduction:
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976 to develop and sell personal computers. It was incorporated as Apple
Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9,
2007 to reflect its shifted focus towards consumer electronics. Apple Inc.
headquarter in California. Apple Inc. has 9 products, 7 services and 378 retail
stores worldwide.

According to Steve Jobs, Apple was so named because Jobs was coming back
from an apple farm, and he was on a fruitarian diet.

He thought the name was" fun, spirited and not intimidating"

industory overview isThe Consumer Electronics industry includes electronic


appliances that are used every day, mostly for communication, entertainment, and
office purposes.

2) Vission Statement
Apple does not have a formal vision statement, but some publication provide the
following as the company’s vision statement:

Apple ignited the personal computer revolution in the 1970s with the apple II
and reinvented the personal computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the word through its
innovative hardware, software, and internet offerings.

3) Mission Statement:

“Apple is committed to bringing the best personal computing experience to


students, educators, creative professionals and consumers around the world
through its innovative hardware, software and Internet offerings."

a. Porter’s Five Forces Model for APPLE Inc.


Porters Five force Model is a very powerful tool to understand the core of the power in a
business or in a company. The Porter Five Force Model for Apple Inc. is shown below:

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Model 1: Showing Porter’s Five Forces Model at APPLE Inc.

1. SWOT analysis for APPLE Inc.


SWOT analysis stands for Strength, Weakness, Opportunity and Threat for a particular
organization, which can help in formulating a strategy for its business and can also help in
analyzing its internal environment (Strengths & Weakness) and external environment
(Opportunities & Threats).

I. Strengths:

 Partnership with Intel computers

 Apple computers has the strongest brand loyalty.

 iTunes Music store is a excellent source of revenue.

 Strong R&D department.

 Innovation

 Globally recognized brand

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II. Weaknesses:

 The product life cycle of apple products are very small.

 Weak presence at enterprises & governmental business arena.

 Apple market share is far behind from other compotators.

 High retailer price

III. Opportunities:

 The laptop & consumer electronics market growth is high.

 Downloadable music and MP3 plyers are highly marketable.

 Increase in worms and viruses on PC so the antivirus solution can


be developed by Apple.

IV. Threats:

 The switching in technology is very fast.

 Microsoft launched Microsoft Vista, Windows 77 which is gaining


market share.

 Apple software and hardware are expensive as compares to other


competitors such as Dell.

2. External Audit
An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate
economic, social, cultural, demographic, environmental, political, governmental, legal,
technological, and competitive information (David, 2011).

a. Factors Evaluation (EFE) for Apple:


EFE Matrix

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Model 2: Showing EFE matrix for APPLE Inc

1. Competitive Profile Matrix


The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular
strengths and weaknesses in relation to a sample firm’s strategic position (David, 2011).

a. CPM for APPLE Inc.

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Model 3: Showing CPM for APPLE Inc.

1. Internal Factors Evaluation Matrix


A summary step in conducting an internal strategic-management audit is to construct an Internal
Factor Evaluation (IFE) Matrix. This strategy-formulation tool summarizes and evaluates the
major strengths and weaknesses in the functional areas of a business, and it also provides a basis
for identifying and evaluating relationships among those areas.

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a. IFE for APPLE

Key Internal Factors Weight Rating Weighted Score

Strengths

iTunes Music Store is a good source of 0.15 4 0.60


revenue, especially with the iPod and
the availability on Windows platform.
Apple’s niche audience provides the 0.10 3 0.30
company with some insulation from
the direct price competition.
Revamping desktop and notebook 0.10 3 0.30
lines.
Low debt—more maneuverable. 0.06 4 0.24

Developing own software and 0.14 3 0.42


hardware.
Good brand loyalty. 0.05 3 0.15

Web technology can be used to 0.10 4 0.40


improve product awareness and sales.
Weaknesses

Dependency on new product launches. 0.06 1 0.06

Weak presence in business arena. 0.07 1 0.07

Slow turn around on high demand 0.03 2 0.06


products.
Weak relationship with Intel and 0.10 1 0.10
Microsoft.
Weak presence in markets other than 0.04 2 0.08
education and publishing.
Total 1.00 2.78

Model 5: Showing IFE for APPLE Inc.

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3. SWOT Matrix
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix is an important matching tool
that helps managers develop four types of strategies: SO (strengths-opportunities) Strategies,
WO (weaknesses-opportunities) Strategies, ST (strengths-threats) Strategies, and WT
(weaknesses-threats) Strategies (David, 2011).
a. SWOT Matrix for APPLE

S-O Strategies
• Increase awareness through the web of the immunity of Mac products to worms and
viruses. (S5, O1)

• Advertise using individuals that will link Generation X & Y to the iTunes and other
related products. (S1, O2, O4, O5, O6)

• Using movies and music groups that are geared towards Gen X and Y to promote
computers and laptops. (S3, S5, O2, O5, O6)

S-T Strategies
• Increase and promote the compatibility to Window operating system. (S5,T1)

• Promote the originality of Apple computers and the different style and stable system that
is slightly more but worth the price difference in style, stability and speed. (S2, S5, T2,
T4, T5)

W-O Strategies
• Increase ties with Microsoft and Intel and their products.(W1, W2, W4 O2, O3)

• Promote to business the safety of having a worm and virus free computer by using Mac.
(W2, W4, O1, O5, O6)

W-T Strategies
• Improve relationship with Microsoft and Intel so that companies will see them as
compatible. (W1, W2 T1)

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• Increase productivity and turn around of high demand products to compete with Dell and
HP (W5, T2)

• The Strategic Position and Action Evaluation (SPACE) Matrix


The Strategic Position and Action Evaluation (SPACE) Matrix is four-quadrant framework
indicates whether aggressive, conservative, defensive, or competitive strategies are most
appropriate for a given organization. The axes of the SPACE Matrix represent two internal
dimensions (financial position [FP] and competitive position [CP]) and two external dimensions
(stability position [SP] and industry position [IP]). These four factors are perhaps the most
important determinants of an organization’s overall strategic position (David, 2011).
15.1 SPACE Matrix for APPLE

Model 6: Showing SPACE Matrix for APPLE Inc.

1. BCG Matrix
When a firm’s divisions compete in different industries, a separate strategy often must be
developed for each business. The Boston Consulting Group (BCG) Matrix is designed
specifically to enhance a multidivisional firm’s efforts to formulate strategies (David, 2011).
a. BCG Matrix for APPLE

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Model 7: Showing BCG Matrix for APPLE Inc.

1. Internal External Matrix


The IE Matrix is similar to the BCG Matrix in that both tools involve plotting organization
divisions in a schematic diagram; this is why they are both called “portfolio matrices.” (David,
2011).
a. IE Matrix for APPLE

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Model 8: Showing IE Matrix for APPLE Inc.

1. Grand Matrix
The Grand Strategy Matrix has become a popular tool for formulating alternative strategies. All
organizations can be positioned in one of the Grand Strategy Matrix’s four strategy quadrants. A
firm’s divisions likewise could be positioned (David, 2011).

2. The Quantitative Strategic Planning Matrix (QSPM)


The Quantitative Strategic Planning Matrix (QSPM), which comprises Stage 3 of the strategy-
formulation analytical framework. This technique objectively indicates which alternative
strategies are best (David, 2011).
a. QSPM for APPLE

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Model 9: Showing QSPM for APPLE Inc.

Financial Analysis:
Ratio 2010 2009 2008

Profitability Ratios

Gross Profit 39.30% 40.10% 35.20%


Margin

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Operating 28.20% 27.30% 22.20%


Profit
Margin

Net Profit 21.50% 19.20% 16.30%


Margin

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Return on 18.60% 17.33% 15.40%


Total
Assets (
ROA)

Return on 29.30% 26% 29%


Equity
(ROE)

Earnings 15.15% 9.08% 6.78%


per share

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