Beruflich Dokumente
Kultur Dokumente
SUBMITTED TO:
SIR MAJID
SUBMITTED BY:
Ayesha Ali (1025)
Hfiza Shaiza Star (1042)
Iqra Ali Akbar (1035)
CLASS:
10 February 2017
UNIVERSITY OF OKARA
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Table of Contents
1. Executive summary…………………………………………………….. 1
2. Introduction…………………………………………………………….. 2
3. APPLE Inc………………………………………………………………3
4. Vision Statemen………………………………………………………... 4
5. Mission Statement……………………………………………………… 4
6. Values………………………………………………………………….. 5
7. External Audit…………………………………………………………. 6
21. Conclusion…………………………………………………………… 23
22. Recommendations…………………………………………………… 24
23. References………………………………………………………….... 25
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11. Model 11: Showing Asset Turnover ratio for APPLE Inc………………. 21
12. Model 12: Showing Inventory Turnover ratio for APPLE Inc………….. 22
13. Model 13: Showing Gross Profit Margin ratio for APPLE Inc…………. 23
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1) Introduction:
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976 to develop and sell personal computers. It was incorporated as Apple
Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9,
2007 to reflect its shifted focus towards consumer electronics. Apple Inc.
headquarter in California. Apple Inc. has 9 products, 7 services and 378 retail
stores worldwide.
According to Steve Jobs, Apple was so named because Jobs was coming back
from an apple farm, and he was on a fruitarian diet.
2) Vission Statement
Apple does not have a formal vision statement, but some publication provide the
following as the company’s vision statement:
Apple ignited the personal computer revolution in the 1970s with the apple II
and reinvented the personal computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing experience to students,
educators, creative professionals and consumers around the word through its
innovative hardware, software, and internet offerings.
3) Mission Statement:
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I. Strengths:
Innovation
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II. Weaknesses:
III. Opportunities:
IV. Threats:
2. External Audit
An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate
economic, social, cultural, demographic, environmental, political, governmental, legal,
technological, and competitive information (David, 2011).
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Strengths
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3. SWOT Matrix
The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix is an important matching tool
that helps managers develop four types of strategies: SO (strengths-opportunities) Strategies,
WO (weaknesses-opportunities) Strategies, ST (strengths-threats) Strategies, and WT
(weaknesses-threats) Strategies (David, 2011).
a. SWOT Matrix for APPLE
S-O Strategies
• Increase awareness through the web of the immunity of Mac products to worms and
viruses. (S5, O1)
• Advertise using individuals that will link Generation X & Y to the iTunes and other
related products. (S1, O2, O4, O5, O6)
• Using movies and music groups that are geared towards Gen X and Y to promote
computers and laptops. (S3, S5, O2, O5, O6)
S-T Strategies
• Increase and promote the compatibility to Window operating system. (S5,T1)
• Promote the originality of Apple computers and the different style and stable system that
is slightly more but worth the price difference in style, stability and speed. (S2, S5, T2,
T4, T5)
W-O Strategies
• Increase ties with Microsoft and Intel and their products.(W1, W2, W4 O2, O3)
• Promote to business the safety of having a worm and virus free computer by using Mac.
(W2, W4, O1, O5, O6)
W-T Strategies
• Improve relationship with Microsoft and Intel so that companies will see them as
compatible. (W1, W2 T1)
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• Increase productivity and turn around of high demand products to compete with Dell and
HP (W5, T2)
1. BCG Matrix
When a firm’s divisions compete in different industries, a separate strategy often must be
developed for each business. The Boston Consulting Group (BCG) Matrix is designed
specifically to enhance a multidivisional firm’s efforts to formulate strategies (David, 2011).
a. BCG Matrix for APPLE
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1. Grand Matrix
The Grand Strategy Matrix has become a popular tool for formulating alternative strategies. All
organizations can be positioned in one of the Grand Strategy Matrix’s four strategy quadrants. A
firm’s divisions likewise could be positioned (David, 2011).
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Financial Analysis:
Ratio 2010 2009 2008
Profitability Ratios
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