MEDIA KIT

Ashley Nylen & Ashley Waddell

JOUR265 Section 1
Dec. 15, 2017

Mr. Tim Kean

President and CEO
Second Harvest Food Bank of East Central Indiana
6621 N Old State Road 3
Muncie, IN 47303

Dear Mr. Kean:

This letter is regarding the media kit for Second Harvest Food Bank. As two aspiring public
relations professionals, developing this kit has provided us with great experience and will be a
useful asset to your organization.

The news release in this kit concerns your monthly tailgates for food distribution. Using this to
alert local news outlets will generate promotion and increase the reach of your program. A
feature story highlights a Ball State student impacted by your efforts. Fact sheets and
backgrounders are included to cover your organization and program. The media advisory can be
shared with local media outlets to encourage their coverage of the tailgate event. This content
can be utilized to increase awareness and success of Second Harvest and the tailgate program.

Please review our media kit and let us know if you have any questions or if we can be of any
more service to Second Harvest. It has been a pleasure working with you.

Sincerely,

Ashley Nylen and Ashley Waddell

Encl.
News​ ​Release

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​coordinates​ ​community​ ​tailgate

MUNCIE,​ ​Ind.​ ​--​ ​Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana​ ​is​ ​coordinating​ ​their

monthly​ ​tailgate​ ​for​ ​Delaware​ ​County​ ​on​ ​Dec.​ ​21.​ ​The​ ​tailgate​ ​is​ ​open​ ​from​ ​9-11​ ​a.m.​ ​in​ ​the

Borg​ ​Warner​ ​parking​ ​lot​ ​off​ ​of​ ​West​ ​Kilgore​ ​Ave.​ ​Those​ ​in​ ​need​ ​will​ ​filter​ ​through​ ​a​ ​drive

through​ ​format​ ​to​ ​receive​ ​food.

“Our​ ​goal​ ​is​ ​to​ ​provide​ ​28,000​ ​meals​ ​for​ ​families​ ​in​ ​need,”​ ​said​ ​CEO​ ​Tim​ ​Kean.​ ​“In

order​ ​to​ ​make​ ​this​ ​happen,​ ​we​ ​need​ ​as​ ​many​ ​volunteers​ ​as​ ​possible.”

These​ ​monthly​ ​tailgates​ ​provide​ ​food​ ​distribution​ ​to​ ​families​ ​in​ ​poverty.​ ​In​ ​2016,​ ​Second

Harvest​ ​distributed​ ​more​ ​than​ ​840,000​ ​pounds​ ​of​ ​food​ ​to​ ​members​ ​of​ ​the​ ​Delaware​ ​County

community.

“We​ ​especially​ ​want​ ​to​ ​assist​ ​the​ ​families​ ​in​ ​need​ ​in​ ​our​ ​community​ ​during​ ​the​ ​holiday

-​ ​MORE​ ​-
Kean,​ ​community​ ​tailgate
Page​ ​2​ ​of​ ​2

season.​ ​This​ ​is​ ​the​ ​perfect​ ​time​ ​for​ ​people​ ​to​ ​volunteer​ ​and​ ​help​ ​out​ ​their​ ​neighbors,”​ ​Kean​ ​said.

“It’s​ ​the​ ​season​ ​of​ ​giving​ ​and​ ​this​ ​event​ ​would​ ​not​ ​be​ ​possible​ ​without​ ​the​ ​volunteers​ ​who​ ​give

their​ ​time.”

​ ​In​ ​order​ ​for​ ​tailgate​ ​events​ ​to​ ​be​ ​a​ ​success​ ​volunteers​ ​are​ ​needed​ ​to​ ​help​ ​distribute​ ​food.

Those​ ​interested​ ​in​ ​volunteering​ ​should​ ​contact​ ​Andrew​ ​Will​ ​at​ ​awill@curehunger.org.

###

Second​ ​Harvest​ ​Food​ ​Bank’s​ ​mission​ ​is​ ​to​ ​provide​ ​help​ ​for​ ​today​ ​by​ ​feeding​ ​the​ ​hungry​ ​and​ ​hope
for​ ​tomorrow​ ​by​ ​addressing​ ​the​ ​causes​ ​of​ ​food​ ​insecurity​ ​while​ ​empowering​ ​people​ ​toward
self-sufficiency.
Backgrounder

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​Food​ ​Bank​ ​tailgate​ ​program

Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana​ ​was​ ​founded​ ​in​ ​1938​ ​and​ ​has​ ​since

been​ ​dedicated​ ​to​ ​fighting​ ​hunger.​ ​Each​ ​month,​ ​Second​ ​Harvest​ ​provides​ ​food​ ​distribution

tailgates​ ​in​ ​its​ ​eight​ ​surrounding​ ​counties.​ ​This​ ​program​ ​is​ ​funded​ ​by​ ​the​ ​local​ ​United​ ​Way​ ​and

other​ ​local​ ​businesses.

Each​ ​year,​ ​Second​ ​Harvest​ ​distributes​ ​more​ ​than​ ​2​ ​million​ ​pounds​ ​of​ ​food​ ​to​ ​families​ ​in

need.​ ​This​ ​drive-through​ ​program​ ​meets​ ​people​ ​at​ ​a​ ​central​ ​location​ ​in​ ​each​ ​of​ ​the​ ​eight​ ​counties

it​ ​serves.​ ​Delaware​ ​County​ ​has​ ​the​ ​highest​ ​rate​ ​of​ ​food​ ​insecurity​ ​in​ ​East​ ​Central​ ​Indiana​ ​at​ ​17.2

percent.​ ​Residents​ ​in​ ​this​ ​county​ ​can​ ​pick​ ​up​ ​food​ ​in​ ​the​ ​old​ ​Borg​ ​Warner​ ​parking​ ​lot​ ​according

to​ ​the​ ​monthly​ ​schedule.​ ​With​ ​the​ ​help​ ​of​ ​its​ ​volunteers,​ ​the​ ​food​ ​insecurity​ ​rate​ ​in​ ​the​ ​region​ ​has

decreased​ ​4.3​ ​percent​ ​from​ ​2016.​ ​Every​ ​month,​ ​nearly​ ​700​ ​volunteer​ ​hours​ ​are​ ​logged​ ​by​ ​local

community​ ​members​ ​who​ ​dedicate​ ​their​ ​time​ ​to​ ​helping​ ​their​ ​neighbors.

###
Backgrounder

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​Food​ ​Bank

Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana​ ​was​ ​founded​ ​in​ ​1983​ ​and​ ​is​ ​currently

managed​ ​by​ ​Tim​ ​Kean,​ ​who​ ​has​ ​worked​ ​with​ ​the​ ​nonprofit​ ​organization​ ​for​ ​13​ ​years.​ ​His

mission​ ​for​ ​the​ ​company​ ​is​ ​to​ ​educate​ ​others​ ​about​ ​hunger​ ​relief​ ​and​ ​poverty​ ​alleviation.

Second​ ​Harvest​ ​focuses​ ​on​ ​three​ ​primary​ ​areas​ ​including​ ​food​ ​distribution,​ ​food

education​ ​and​ ​advocacy​ ​for​ ​those​ ​in​ ​need.​ ​They​ ​access​ ​millions​ ​of​ ​pounds​ ​of​ ​food​ ​that​ ​would

normally​ ​go​ ​to​ ​waste​ ​and​ ​distribute​ ​it​ ​to​ ​struggling​ ​families.​ ​Second​ ​Harvest​ ​strives​ ​to​ ​expand

the​ ​knowledge​ ​of​ ​the​ ​general​ ​public​ ​regarding​ ​the​ ​circumstances​ ​of​ ​low-income​ ​families​ ​and

speak​ ​for​ ​those​ ​who​ ​have​ ​no​ ​voice​ ​in​ ​the​ ​community.​ ​It​ ​is​ ​their​ ​belief​ ​that​ ​every​ ​individual​ ​has​ ​a

right​ ​to​ ​be​ ​heard​ ​in​ ​all​ ​areas​ ​of​ ​government​ ​and​ ​community.

###
Fact​ ​Sheet

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​hosts​ ​monthly​ ​tailgate​ ​program

What​: Second​ ​Harvest​ ​will​ ​host​ ​a​ ​monthly​ ​tailgate​ ​for​ ​food​ ​distribution​ ​in​ ​Delaware
County.​ ​Volunteers​ ​will​ ​give​ ​away​ ​food​ ​to​ ​families​ ​in​ ​need.​ ​Volunteers​ ​will​ ​set
up​ ​a​ ​drive​ ​through​ ​distribution​ ​format​ ​for​ ​those​ ​in​ ​need​ ​to​ ​receive​ ​food.

Who​: Second​ ​Harvest​ ​CEO,​ ​Tim​ ​Kean,​ ​is​ ​hoping​ ​to​ ​distribute​ ​35,000​ ​pounds​ ​of​ ​food​ ​in
the​ ​Muncie​ ​Community.​ ​Kean​ ​believes​ ​that​ ​this​ ​tailgate​ ​will​ ​help​ ​more​ ​than
11,000​ ​families.

Where​: Second​ ​Harvest’s​ ​tailgate​ ​for​ ​Delaware​ ​County​ ​will​ ​be​ ​located​ ​at​ ​the​ ​old​ ​Borg
Warner​ ​parking​ ​lot​ ​off​ ​of​ ​West​ ​Kilgore​ ​Ave.​ ​in​ ​Muncie,​ ​Ind.

When​: The​ ​tailgate​ ​will​ ​be​ ​from​ ​9-11​ ​a.m.​ ​on​ ​Dec.​ ​21,​ ​2017.

Why​: “Our​ ​first​ ​priority​ ​is​ ​to​ ​work​ ​with​ ​children​ ​and​ ​families​ ​through​ ​our​ ​tailgate
distribution​ ​program.​ ​We​ ​want​ ​to​ ​help​ ​others​ ​with​ ​hunger​ ​relief​ ​in​ ​all​ ​eight
counties.”
--​ ​Tim​ ​Kean,​ ​CEO
Second​ ​Harvest​ ​Food​ ​Bank

###
Fact​ ​Sheet

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana

● Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana​ ​was​ ​founded​ ​in​ ​1938.

● Second​ ​Harvest​ ​works​ ​to​ ​feed​ ​the​ ​hungry,​ ​advocate​ ​for​ ​those​ ​with​ ​food​ ​insecurity​ ​and

provide​ ​nutrition​ ​education.

● In​ ​order​ ​to​ ​fulfill​ ​their​ ​mission,​ ​Second​ ​Harvest​ ​works​ ​with​ ​schools,​ ​corporate​ ​partners

and​ ​volunteers.

● Second​ ​Harvest​ ​is​ ​an​ ​affiliate​ ​of​ ​Feeding​ ​America,​ ​the​ ​largest​ ​hunger-relief​ ​organization

in​ ​the​ ​United​ ​States.​ ​This​ ​allows​ ​Second​ ​Harvest​ ​access​ ​to​ ​resources​ ​to​ ​prevent​ ​hunger.

● In​ ​East​ ​Central​ ​Indiana,​ ​74,000​ ​people​ ​are​ ​faced​ ​with​ ​hunger.

● Those​ ​needing​ ​assistance​ ​in​ ​the​ ​Delaware​ ​County​ ​area​ ​can​ ​take​ ​part​ ​in​ ​Second​ ​Harvest’s

monthly​ ​tailgate​ ​program​ ​at​ ​the​ ​Borg​ ​Warner​ ​parking​ ​lot​ ​in​ ​Muncie,​ ​Indiana.

● Those​ ​interested​ ​in​ ​helping​ ​end​ ​hunger​ ​can​ ​get​ ​involved​ ​with​ ​Second​ ​Harvest​ ​Food​ ​Bank

by​ ​donating,​ ​advocating​ ​and​ ​volunteering.

###
Feature​ ​News​ ​Release

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​Food​ ​Bank​ ​ignites​ ​passion​ ​for​ ​Ball​ ​State​ ​student

MUNCIE,​ ​Ind.,​ ​ ​--​ ​Second​ ​Harvest​ ​has​ ​been​ ​giving​ ​back​ ​to​ ​the​ ​community​ ​for​ ​more​ ​than

30​ ​years.​ ​In​ ​order​ ​to​ ​provide​ ​food​ ​to​ ​families​ ​in​ ​need,​ ​Second​ ​Harvest​ ​strives​ ​for​ ​a​ ​healthy

relationship​ ​with​ ​its​ ​volunteers.​ ​Ball​ ​State​ ​junior,​ ​Lexi​ ​Harmacinski,​ ​has​ ​volunteered​ ​at​ ​Second

Harvest​ ​for​ ​three​ ​years​ ​and​ ​has​ ​allowed​ ​the​ ​organization​ ​to​ ​impact​ ​her​ ​future.

“​I​ ​have​ ​learned​ ​that​ ​there​ ​are​ ​people​ ​in​ ​this​ ​world​ ​that​ ​need​ ​help,​ ​and​ ​it​ ​doesn’t​ ​take​ ​a

significant​ ​amount​ ​of​ ​time​ ​or​ ​money​ ​to​ ​help​ ​them,”​ ​Harmacinski​ ​said.​ ​“Second​ ​Harvest​ ​has

taught​ ​me​ ​to​ ​be​ ​a​ ​contributing​ ​person​ ​to​ ​this​ ​community​ ​and​ ​that​ ​I​ ​can​ ​make​ ​an​ ​impact​ ​as​ ​an

individual​ ​no​ ​matter​ ​what​ ​amount​ ​of​ ​time,​ ​money,​ ​or​ ​service​ ​I​ ​can​ ​give​ ​to​ ​those​ ​in​ ​need.”

Since​ ​volunteering​ ​at​ ​Second​ ​Harvest,​ ​Harmacinski​ ​has​ ​been​ ​committed​ ​to​ ​this​ ​cause​ ​and

was​ ​elected​ ​as​ ​the​ ​community​ ​service​ ​chair​ ​for​ ​her​ ​sorority.​ ​She​ ​has​ ​also​ ​planned​ ​community

service​ ​events​ ​for​ ​volunteers​ ​to​ ​pack​ ​lunches​ ​for​ ​children​ ​in​ ​the​ ​Muncie​ ​school​ ​district.

​ ​-MORE-
Kean,​ ​Second​ ​Harvest
Page​ ​2​ ​of​ ​2

“Volunteering​ ​with​ ​Second​ ​Harvest​ ​has​ ​really​ ​given​ ​me​ ​an​ ​inside​ ​look​ ​at​ ​the​ ​people​ ​that

are​ ​impacted​ ​by​ ​their​ ​services,”​ ​Harmacinski​ ​said.​ ​“It​ ​has​ ​shown​ ​me​ ​compassion​ ​in​ ​the​ ​fact​ ​that

there​ ​are​ ​people​ ​who​ ​are​ ​in​ ​need​ ​of​ ​food​ ​to​ ​feed​ ​themselves​ ​and​ ​their​ ​loved​ ​ones.​ ​Seeing​ ​how​ ​my

services​ ​impact​ ​people​ ​at​ ​a​ ​local​ ​level​ ​makes​ ​me​ ​feel​ ​more​ ​inclined​ ​to​ ​serve​ ​as​ ​an​ ​individual.​ ​It​ ​is

amazing​ ​seeing​ ​how​ ​beneficial​ ​it​ ​is​ ​for​ ​people​ ​in​ ​our​ ​community.”

As​ ​a​ ​business​ ​administration​ ​major​ ​at​ ​Ball​ ​State,​ ​Harmacinski​ ​hopes​ ​to​ ​continue​ ​to​ ​give

back​ ​even​ ​after​ ​her​ ​time​ ​at​ ​Ball​ ​State​ ​is​ ​over.​ ​She​ ​said​ ​that​ ​volunteering​ ​has​ ​shaped​ ​her​ ​entire

collegiate​ ​experience.

“Working​ ​with​ ​Second​ ​Harvest​ ​has​ ​truly​ ​been​ ​eye​ ​opening​ ​for​ ​me.​ ​Before​ ​college​ ​I​ ​never

would​ ​have​ ​considered​ ​working​ ​in​ ​the​ ​nonprofit​ ​sector,”​ ​Harmacinski​ ​said.​ ​“It​ ​is​ ​my​ ​goal​ ​to​ ​find

a​ ​job​ ​in​ ​this​ ​industry​ ​after​ ​I​ ​graduate.​ ​I​ ​would​ ​love​ ​to​ ​help​ ​manage​ ​a​ ​nonprofit,​ ​especially​ ​one

that​ ​works​ ​to​ ​end​ ​hunger.”

Harmacinski​ ​plans​ ​to​ ​continue​ ​her​ ​role​ ​with​ ​Alpha​ ​Gamma​ ​Delta​ ​as​ ​the​ ​community

service​ ​chair​ ​through​ ​the​ ​year.​ ​After​ ​graduation​ ​Harmacinski​ ​hopes​ ​to​ ​work​ ​for​ ​a​ ​local​ ​nonprofit

and​ ​one​ ​day​ ​open​ ​her​ ​own​ ​foundation.

###

Second​ ​Harvest​ ​Food​ ​Bank’s​ ​mission​ ​is​ ​to​ ​provide​ ​help​ ​for​ ​today​ ​by​ ​feeding​ ​the​ ​hungry​ ​and​ ​hope

for​ ​tomorrow​ ​by​ ​addressing​ ​the​ ​causes​ ​of​ ​food​ ​insecurity​ ​while​ ​empowering​ ​people​ ​toward

​ ​self-sufficiency.
Media​ ​Advisory

FOR​ ​IMMEDIATE​ ​RELEASE ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Contact​ ​information:

Dec.​ ​15,​ ​2017 Name:​ ​Tim​ ​Kean
Cell:​ ​775-620-1785
Email:​ ​tkean@curehunger.org

Second​ ​Harvest​ ​Food​ ​Bank​ ​to​ ​host​ ​December​ ​tailgate​ ​program

What: Second​ ​Harvest​ ​Food​ ​Bank​ ​of​ ​East​ ​Central​ ​Indiana​ ​will​ ​host​ ​their​ ​monthly
tailgate​ ​program​ ​on​ ​Dec.​ ​21,​ ​2017​ ​at​ ​9​ ​a.m.​ ​in​ ​the​ ​old​ ​Borg​ ​Warner​ ​parking​ ​lot.

Who: Second​ ​Harvest​ ​Food​ ​Bank​ ​is​ ​an​ ​affiliate​ ​of​ ​Feeding​ ​America,​ ​the​ ​largest
hunger-relief​ ​in​ ​the​ ​United​ ​States.

Where: The​ ​old​ ​Borg​ ​Warner​ ​parking​ ​lot​ ​is​ ​at​ ​4005​ ​West​ ​Kilgore​ ​Ave.​ ​The​ ​event​ ​will
take
place​ ​outdoors​ ​unless​ ​the​ ​wind​ ​chill​ ​factor​ ​is​ ​reported​ ​to​ ​be​ ​below​ ​zero​ ​degrees.

When: The​ ​program​ ​will​ ​begin​ ​at​ ​9​ ​a.m.,​ ​Thursday,​ ​Dec.​ ​21,​ ​and​ ​will​ ​last​ ​2​ ​hours.

###