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Marketing is one of the many business functions it identifies the unfulfilled wants, needs and desires of the people and organizations. Retailing is defined as a set of business activities that adds value to the products and services sold to the final consumers. An organization qualifies to be retailer only when it derives a major chunk of its revenues from its transactions with end users.
Marketing is one of the many business functions it identifies the unfulfilled wants, needs and desires of the people and organizations. Retailing is defined as a set of business activities t…