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THE

KEYWORD STACK
The keyword stack allows you to combine closely related keywords and target them all with just 1 blog post.
This is commonly used when you find great keywords that may not warrant their own blog post, or when you
have a group of keywords that are so similar that it makes more sense to create just one page which includes
all of them.

BENEFITS

1 Helps you rank for very low competition keywords that many competitors aren't targeting

2 Allows you to create long, in-depth content by putting several keywords into one article. Data suggests
that longer articles tend to rank better in Google.

3 Can rank for many keywords with just one piece of content

Create a unique, compelling,


Write a quick introduction to
keyword-focused headline.
the topic and share what
Low competition keywords
you plan to cover.
(KC under 30) are ideal.

1 KE YWORD FOCUS E D HE AD IN G

2
QUICK IN TOROD UCTION

3 SUBHEADER 1

Build out your article with


many subheaders.
Remember that not every
subheader needs to be
keyword focused, but ideally
Insert secondary keyword as several should be targeting
an "H2" subheader. For very low competition
example, if my article's keywords.
primary keyword target was
"best water skis" then my
subheaders might be things
like "best water skis for
beginners" and best water
SUBHEADER 2
4
skis under $___"

End your post with an opt-in


of some kind - ideally a
freebie that is related to your 5
post topic. The Keyword
Stack is focused on drawing
in lots of organic traffic, so
make sure people have a SUBHEADER 3

call to action so you can


capture them.
Remember - the keyword
stack can work well with
both your original content,
and with content curation.
You can pull in images,
videos, and ideas from other
websites to make a large
6 "listicle" style post, just make
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sure to give proper
attribution to your sources.

EXAMPLES

http://survivallife.com/2014/03/14/36-paracord-projects-preppers/

http://www.dyers.org/blog/beards/beard-types/

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