Retro Food Park Manuscript Finalllllll Waaaaah Push

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“RETRO FOOD PARK”
A Feasibility Study Proposal Presented to

College of Business
De La Salle Araneta University
In Partial Fulfillment
of the Requirements for the subject of
Practicum II - Entrepreneur Venture
By:
th
4 Year Students of
Bachelor of Science in Business Administration
Major in Financial Management
Submitted to:
Ms. Ma. Edwina A. Ala
December 2017
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TABLE OF CONTENTS
TITLE PAGE .................................................................................................................1

1 Executive Summary
Purpose...............................................................................................................5
Definition ...........................................................................................................5
Overview ............................................................................................................5
Features ..............................................................................................................5
Financial Requirements .....................................................................................6
Growth ...............................................................................................................6
2 Company Summary
Names ................................................................................................................7
Background ........................................................................................................9
History..............................................................................................................10
Goals ................................................................................................................10
3 Product and Service Analysis
Product Description .........................................................................................11
Processes ..........................................................................................................11
Packaging .........................................................................................................15
Logo and Tagline .............................................................................................15
4 Market Analysis / Market Research
Industry Analysis .............................................................................................18

3
Competitors ......................................................................................................18
Customers ........................................................................................................18
Market ..............................................................................................................19
5 Strategic Plan
Marketing .........................................................................................................20
Pricing ..............................................................................................................22
Distribution ......................................................................................................22
Forecast ............................................................................................................23
6 Financial Analysis
Balance Sheet ...................................................................................................25
Income Statement.............................................................................................25
Cash Flow Schedule .........................................................................................25
Break-even Analysis ........................................................................................26
7 Financial Plan and Budget
SWOT Analysis of the Business ......................................................................30
Financial Objectives and Goals .......................................................................31
Financial Strategy ............................................................................................31
Financial Tactics ..............................................................................................31
Implementation and Control ............................................................................31
Summary ..........................................................................................................31
4
8 Management Profile
Organizational ..................................................................................................32
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EXECUTIVE SUMMARY
Purpose
Retro Park Inc. aims to deliver joy and pleasure in our theme, product and design
by experiencing reminiscence of our glorious history incorporating all of our skills and
abilities in order to attain our main goal which is to give the customers quality products
and services. Retro Park Inc. is established to have profitable business, to establish good
customer relations, to develop the critical thinking skills of the proponents and to achieve
the required quota.
Definition
The group established a food business specialized in rice meals and snacks with a
theme of retro food park.
Overview
The edge of the business to its competitors are the food they served, the quality of
service they are rendered, the 90’s or the retro ambiance of the store and its consistency
in improving their products and customer relations.
Features
The products of Retro Park Inc. are common products but the members come up
with the idea of combining modern products with a touch of retro theme and the modern
food park that is on the trend nowadays to attract old customers as well as young
customers.
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Financial Requirements
The business requires Php 30, 000.00 to operate the proposed business plan. All
cost of goods at the beginning of operation and the operational expenses is included in
this capital.
Growth
As a student entrepreneur, we all know that this project will not last because it is
only a part of our studies but the growth we were all expecting for is future
entrepreneur’s takers made our entrepreneur store as a guideline on how to be a
successful entrepreneur student.

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COMPANY SUMMARY
Names
Project Members. The members of this project are Financial Management
students of De La Salle Araneta University. Everyone are in legal age, are Filipinos and a
resident in the Philippines. The members agreed to build a corporation, who will
contribute effort, skills and knowledge equally.
NAME POSITION
Atondo, Aella Cizylle President
Quijano, Miccaella Mae Vice President
Unabia, Thessalonica Secretary
Carangan, Kristine Nicole Human Resource Management – Head
Clava, Kyrla Marketing Management – Head
Cabansag, Apple Rym Accounting Department – Head
Palao, Lester Cris Finance Department – Head
Cruz, Jovie Allen Research and Development Department – Head
Lagamson, Angelique Purchasing Department – Head
Portacio, John Paul Sales and Operation Team – Head
Medrano, Mark Jerome Human Resource Management Personnel
Reyes, Elaiza
Marketing Department member
Viray, Zia
Punsalan, Firstly Goldiemheir Accounting Department Personnel
Lopez, Reinier Jeanette Finance Department Personnel
Comia, Jenny
Research and Development Department Personnel
Sta. Ana, Mary
Masinda, Ren Mar
Vargas, Philip
Geroche, John Dereck
Purchasing Department Personnel
Macalino, Angelo
Peralta, Rafael
Pagdanganan, Kenneth
Oiga, Rhodessa Eunice
Dela Rosa, Mark Jerome
Sales and Operation Team, Store Managers
Rubio, Kristine
Bazar, Meldrid
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Abella, Kevin Derek Purchasing Department Personnel

Arevalo, Jonathan Marketing Department Personnel
Bation, Yan Marketing Department Personnel
Cabatuan, Cheina Accounting Department Personnel
Camero, Rhea Finance Department Personnel
Castro, Rica Marketing Department Personnel
Dela Cruz, Paolo Marketing Department Personnel
Delos Santos, Kristine Research and Development Department Personnel
Fabros, Christine Marketing Department Personnel
Go, Gabriel Purchasing Department Personnel
Labachado, Shaira Research and Development Department Personnel
Manlapaz, Angelica Marketing Department
Marcelo, Abigail Accounting Department
Miguel, Rafael Finance Department Personnel
Quito, Elaine Finance Department Personnel
Torres, Cherry Lyn Human Resource Management Personnel
Vineles, Ria Marketing Department Personnel
Apolinario, Mamerson Ian Sales and Operation Team, Store Managers
Name of the Business. Retro Food Park is the brand name of the business because we
offered common products but we come up with the idea of combining modern products
with a touch of retro theme and the modern food park that is on the trend nowadays to
attract old customers as well as young customers.
Background
Type of Business Organization. The business type that the proponents
established was corporation. The members choose corporation type of business because,
obviously, they are more than 10 in their group and aside from that, each of the members
has a big contribution in the business. Each of them has duties and responsibilities.
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History
Food parks are very popular to many Filipinos and many of them still treasures
the taste of the retro. Even if food parks are trending nowadays, locals still crave foods
from the Retro era.
The proponents decided to come up to a business that can associate the Food Park
and the taste of Retro and offer products specifically rice meals and snacks.
Goals
Mission. We are committed to serve our customers a delicious, remarkable foods
and quality serving with a retro ambiance.
Vision. We envision to provide quality and budget friendly foods to our beloved
customers with a touch of an old school.

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PRODUCT AND SERVICE ANALYSIS
Benefits
Retro Park Inc, bring the modern food park that is on trend nowadays to attract
young customers with the idea of combining modern products with a touch of retro theme
to also attract old customers
Costs
List of Suppliers
Supplier Item Price Quantiy
Ms. Sally Green Chili Php120.00 Kilo

(09212204929)
Ms. Sally Tomatoes Php50.00 Kilo
(09212204929)
Millas Wrapper Lumpia Wrapper Php55.00 100pcs
(09070426081)
- Paper Box Rice Box Php105.00 Pack
- Plastic Cup (8oz) Php14.00 100pcs
- Kikiam Plates Php14.00 Pack
Spork php90.00 Kilo
Small plastic bag php20.00 Pack
Plastic labo php6.50 Pack
Tissue php55.00 1000pcs
Plastic Gloves php40.00 – php50.00 Box
Brown Bag php25.00 800pcs
Paper cups php35.00 50pcs
Saba (php1.50 – php2.00) piece
Sugar (php50.00 – php55.00) kilo
Iced Tea php158.00 kilo
Nachos php55.00 kilo
Onions php32.00 kilo
Garlic php20.00 ¼ kilo
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Sour Cream php17.00 pack

Cheese php17.00 pack
BBQ php17.00 pack
Cheese Sauce php150.00 bottle
Margarine php70.00 ½ kilo
Aling Maring Pepper php28.00 pack
Store (Stall No.
#339-39)
Aling Maring Salt php5.00 pack
Store (Stall No.
#339-39)
Aling Maring Cornstarch php32.00 kilo
Store (Stall No.
#339-39)
Aling Maring Flour php23.00 kilo
Store (Stall No.
#339-39)
Aling Maring Gravy Powder php10.00 gallon
Store (Stall No.
#339-39)
Aling Maring Mayo php120.00 pack
Store (Stall No.
#339-39)
Aling Maring Ketchup php45.00 gallon
Store (Stall No.
#339-39)
Aling Maring Evap. Milk php45.00 M. can
Store (Stall No.
#339-39)
Aling Maring Soy Sauce php15.00 gallon
Store (Stall No.
#339-39)
Aling Maring Mushrooms php30.00 S. can
Store (Stall No.
#339-39)
Aling Maring Whole Cheese php85.00 L. box
Store (Stall No.
#339-39)
Vinegar php45.00 gallon
Condensed Milk php28.00 M. can
Knor Beef Cubes php58.00 12pcs
Egg php38.00 tray
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Butter php113.00 piece

Brown sugar php38 kilo
Oil php74.00 1.5L
Patties php25.00 10pcs
Hotdog php113.00 kilo
Fries php74.00 kilo
Dishwashing Liquid php35.00 bottle
Tube Ice Tube Ice php100.00 sack
Warehouse Store
& Delivery
(#0908 252 1001)
Tube Ice Crushed Ice php80.00 Sack

Warehouse Store
& Delivery
(#0908 252 1001)
B.R. Medrano Rice Php40.00 kilo

General
Merchandise
Chicken Station & Chicken Php112.50 kilo

Delivery
Products and Production Cost
Table 1. Ang Huling El Jumbo
Number of Servings 1
Hotdog P 8.40
Rice 5.57
Oil 0.15
Egg 5.00
Cost Per Serving P 19.12

Add: Packaging Cost 1.64
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Add: Gas 1.00

Total Production Cost P 21.76
% Margin 79.22%
SELLING PRICE P 39.00
Table 1 shows the price of Ang Huling El Jumbo (Hotdog Rice Meals) which is Php 39
with 79.22% margin.
Table 2. Fly High
Chicken Wings P 12.00
Rice 5.57
Oil 0.15
Add: Gas 1.00
Add: Gravy 5.00
% Margin 93.22%
Table 2 shows the price of Fly High (Rice with Chicken Wings) which is Php 49 with
93.22% margin.
Table 3. Burn Out

Burger Steak P 5.00
Rice 5.57
Oil 0.15
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Add: Gas 1.00
Add: Gravy 5.00
% Margin 86.96%
Table 3 shows the price of Burn Out (Burger Steak Rice Toppings) which is Php 39 with
86.96% margin.
Table 4. Retro Pork Chop

Pork Chop P 20.00
Rice 5.57
Oil 0.15
Add: Gas 1.00
% Margin 90.41%
Table 4 shows the price of Retro Pork Chop (Pork chop with rice) which is Php 54 with
90.41% margin.
Table 5. Rice Bang
Oil P 0.45
Green Pepper 2.13
Eden Cheese 6.00
15
Wrapper M 1.95
Rice 5.57
Add: Gas 1.00
% Margin 116.54%
Table 5 shows the price of Rice Bang (Dynamite) which is Php 39 with 116.54% margin.
Table 6. Ultra-Electromagnetic Fries
Number of Servings 71g

Fries P 7.03
Juice 1.50
Oil 0.15
Add: Gas 1.00
% Margin 148.29%
Table 6 shows the price of Ultra-Electromagnetic Fries (Fries with Drinks) which is Php
24 with 148.29% margin
Table 7. Cheesestick Walastik

Eden Cheese P 6.00
Oil 0.45
Juice 1.50
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Add: Gas 1.00
Total Production Cost 9.95
% Margin 141.21%
Table 7 shows the price of Cheesestick Walastik (Cheesesticks) which is Php 24 with
141.21% margin
Table 8. Turon Turon Sinta
Banana P 2.00
Wrapper S 2.20
Sugar 0.50
Condiments 0.50
Juice 1.50
Add: Gas 1.00
% Margin 131.71%
Table 8 shows the price of Turon Turon Sinta (Mini Turon) which is Php 18 with
131.71% margin
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Table 9. Big Bang
Oil P 0.45
Green Pepper 2.13
Eden Cheese 6.00
Wrapper M 1.95
Juice 1.50
Add: Gas 1.00
% Margin 106.70%
Table 9 shows the price of Big Bang (Dynamite) which is Php 29 with 106.70% margin.
Table 10. Juice
Number of Servings 16 oz
Juice P 0.20
Water 1.00
Ice 1.00
% Margin 150%
Table 10 shows the price of Juice which is Php 8 with 150% margin
Table 11. Combo A (Fly high and 50g UEM Fries)

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Rice 5.57
Oil 0.15
Fries 7.03
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
Total Production Cost P34.25
% Margin 101.46%
Table 11 shows the price of Combo A, Fly High and UEM Fries which is Php 69 with
101.46% margin.
Table 12. Combo B (Fly high and 3 pcs Turon Turon Sinta)
Rice 5.57
Oil 0.15
Turon 5.03
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
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% Margin 75.66%
Table 12 shows the price of Combo B, Fly High and 3 pcs turon which is Php 69 with
75.66% margin.
Table 13. Combo C (Fly high and 2 pcs Big bang)
Rice 5.57
Oil 0.15
Big Bang 8.02
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
% Margin 95.80%
Table 13 shows the price of Combo C, Fly High and 2 pcs big bang which is Php 69 with
95.80% margin.
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Table 14. Combo D (Fly high and 3 pcs Cheesestick )
Rice 5.57
Oil 0.15
Cheesestick 3.18
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
% Margin 129.69%
Table 14 shows the price of Combo D, Fly High and 3pcs cheesestick which is Php 69
with 129.69% margin.
Table 15. Combo 1 (Pork Chop and 50g UEM Fries)
Rice 5.57
Oil 0.15
Fries 7.03
Juice 1.50
Add: Gas 1.00
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Add: Gravy 5.00

% Margin 62.74%
Table 15 shows the price of Combo 1, Pork Chop and UEM Fries which is Php 69 with
62.74% margin.
Table 16. Combo 2 (Pork Chop and 3 pcs Turon Turon Sinta)
Rice 5.57
Oil 0.15
Turon 5.03
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
% Margin 71.42%
Table 16 shows the price of Combo 2, Pork Chop and 3 pcs turon which is Php 69 with
71.42% margin.
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Table 17. Combo 3 (Pork Chop and 2 pcs Big bang)
Rice 5.57
Oil 0.15
Big Bang 8.02
Juice 1.50
Add: Gas 1.00
Add: Gravy 5.00
% Margin 59.57%
Table 17 shows the price of Combo 3, Pork Chop and 2 pcs big bang which is Php 69
with 59.57% margin.
Table 18. Combo 4 (Pork Chop and 3 pcs Cheesestick )
Rice 5.57
Oil 0.15
Cheesestick 3.18
Juice 1.50
Add: Gas 1.00
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Add: Gravy 5.00

% Margin 81.39%
Table 18 shows the price of Combo 4, Pork Chop and 3pcs cheesestick which is Php 69
with 81.39% margin.
Table 19. Big Bang Pack
Green Pepper 12.07
Eden Cheese 24.00
Wrapper M 7.80
% Margin 120.64%
Table 9 shows the price of Big Bang Pack (Dynamite) with 12 pcs which is Php 99 with
120.64% margin.
Product Description
The business will sell different rice meals with different dishes like Hotdog with
egg, Burger Steak, Pork Chop and Chicken Wings. We will also sell finger foods such as
fries, cheese stick, dynamite, turon, fishball and juices like iced tea.
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Rice Meals
 Ang Huling El Jumbo – It consist of Jumbo Hotdog with egg and Plain
Rice.
 Fly High - It consist of Chicken Wings and Plain Rice.
 Bang Rice - It consist of Big Bang (Dynamite) and Plain Rice.
 Burn Out - It consist of Burger Steak and Plain Rice.
 Retro Pork Chop – It consist of Pork Chop and Plain Rice.
Snacks
 Ultra-Electromagnetic Fries - It is fries that has 3 flavors; cheese, sour cream
and barbecue
 Cheesetick Walastik - It is a cheese stick.
 Turon Turon Sinta – It is a mini- turon with langka.
 Backstreet balls – It consist of 10 pcs fishball and 10 pcs kikiam.
 Big Bang – It is a green chili with ground pork and cheese inside.
 Juice – It has different flavors; Ice tea, lemonade.
 Ice Ice Baby – It is flavored shaved ice.
Product Processes
Mechanical or substance steps used to make an article, typically rehashed to make
various units of the same thing. For the most part includes the utilization of crude
materials, apparatus and labor to make an item.

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 Huling El Jumbo (Hotdog Rice Toppings)
Ingredients:
 Hotdog
 Plain rice
 Egg
Procedures:
Part I
1. Slice the hotdog. In a pan, heat oil then cook hotdog until the slice Open up. Drain
and set aside.
2. Arrange hotdog in a serving plate with and plain rice.
Estimated time of preparation: 8 minutes

Estimated time of cooking: 5-10 minutes
Good for 1 serving
 Burn Out (Burger Steak)

Ingredients:
 2¼ lbs ground pork2
 1 large carrot, minced
 1 medium onion, minced
 1 egg
 ½ teaspoon ground black pepper
Procedures:
1. In a large bowl, combine the ground pork, carrot, onion, paprika, garlic powder, egg,
salt, pepper, and bread crumbs. Mix until the ingredient are distributed properly
2. Arrange an aluminum foil sheet on top of a baking tray. Lightly grease the top of the
sheet with cooking oil to prevent the patties from sticking
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3. Scoop ½ cup of ground meat mixture and mold each into a ball shaped figure.
Gently press on the ball shaped meat mixture to form a flat ground pork burger patty.
Arrange the pork patties over the greased aluminum foil sheet
4. Place the baking tray with pork burger patties and cook it to the pan for 15 to 20
minutes
5. Arrange the burger patties with plain rice
Estimated time of preparation: 15 minutes
Estimated time of cooking: 15-20 minutes
 Fly High (Chicken Wings and Rice)

Ingredients:
 1 1/2 lb (675 g) skinless and boneless chicken breasts, cut into 1/4-inch (1/2-cm)
thick strips
 1 cup (250 ml) buttermilk
 1/2 cup (125 ml) unbleached all-purpose flour
 1 tablespoon (15 ml) chili powder
 1/2 teaspoon (2.5 ml) garlic powder
 2 eggs, lightly beaten
 2 1/2 cups (625 ml) breadcrumbs
 Salt and pepper
Procedures:
1. In a shallow bowl, combine the flour, chili powder, and garlic powder. Season with
salt and pepper.
2. Place the eggs in a second bowl and the breadcrumbs in a third bowl.
3. Drain the chicken strips and dredge in the flour mixture. Dip in the eggs and shake to
remove any excess. Press in the breadcrumbs to coat thoroughly.
4. Heat the pan, add some oil. And put the chicken fillet into the pan until 15-20
minutes
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5. Arrange it with the chicken fillet and plain rice
 Retro Porkchop (Porkchop with rice)

Ingredients
 Porkchop
 10 ml ketchup
 1 onion minced
 1 garlic minced
 1 teaspoon salt
 1 teaspoon pepper
 1 teaspoon sugar
 2 cups flour/cornstarch
 3 green chili minced
 3 eggs
Procedures:
1. Add all the ingredients together. Massage the porkchop to absorb all the
ingredients. Leave for 5-10 minutes for better taste.
2. Pre-heat the pan with oil. When ready, put the porkchop and reverse it every 3
minutes to make it tender.
Electro ultra-magnetic Fries
Ingredients:
Potato
Procedures:
1. Heat the pan, add some oil.
2. Add slice Potato.
3. Arrange it with love put some flavors cheese, sour cream, barbeque (it depends)
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 Cheese stick(cheese stick walastik)

Ingredients:
 cheese
 cheese powder
 shanghai rapper
Procedures:
1. In a frying pan, deep cheese stick for 8 mins. or until cooked.
2. set aside it to reduce the oil
3. Arrange it serving plate and add some mayo ketchup (it depends)
 Dynamite (big bang dynamite)

Ingredients:
 20 finger chilies (siling pansigang)
 20 spring roll (lumpia) wrappers
 1 medium onion
 3 cloves garlic
 3 cups vegetable oil for frying
 cheddar cheese, cut into strips
 salt and pepper, to taste
Procedure:
1. Wash the chilis. Cut them longitudinally, like creating a slit from the cap of the chili
and near its tip. Remove the insides of the chili (the seeds and the white stuff). It
looks quite presentable if you don’t cut the stalk.
2. Stuff each chili with a strip of cheese. Wrap your stuffed chilis with your lumpia
wraps as you would a spring roll or shanghai.
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4. Deep fry your chili rolls in medium heat in a cooking pan for 5-7 minutes or until the
wraps turn into a golden brown. Serve hot.
 Turon (turon turon sinta)

Ingredients:
 banana (saging saba)
 shanghai rapper
 Choco s, strawberry, ube syrup
Procedure:
1. cut the banana into bites size
2. put the spring roll wrapper with the brown sugar and sealed with water
3. in a frying pan put the banana until it get golden brown
4. arrange in a serving plate with the chosen syrup
 Ice tea
Ingredients:
 cold Water
 Pack of ice tea
Procedure:
1. Cold water
2. Put cold water in a pitcher, then mix ice tea.
3. Serve it with the love
 Backstreet Balls (Fishball and Kikiam)
Procedures:
1. Heat the pan, add some oil.
2. Add slice Potato.
3. Arrange it with love put some flavors cheese, sour cream, barbeque (it depends)
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“Attendant” Processes
Start greeting customers
No Yes
Ask customers
if they will
Say “thank
Ask item / How
you” to the
many
Preparation of the
End order
Serve the
Receive
payment/ Give
Say “thank
you” to the
End
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“Cashier” Process
StartStart
Start greeting customers
N Ye
o s Ask customers
if they will
order
Say “thank Ask item / How
you” to the many
customer
Preparation of the
End order
Serve the
order
Receive
payment/ Give
the change
Say “thank
you” to the
customer
End
32
“Store Manager” Processes

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Packaging
Packaging gives beauty in the product. It helps attracting those customers by its
creativity. It is the technology of enclosing or protecting products for distribution,
storage, sales and use.
The business chose the best packaging to maintain the goodness of the product. It
should be convenient to the seller and buyer. We will use paper cups for the rice toppings
that are easy to carry and handle and cups for the juice to make it more liable to
customers.
Material Handling and Design
The materials used to wrap the products are made up of paper box and plastic
cups that are easy to handle. The design is also inspired by the materials and design that
are being used by the different fast foods chains.
Production Capacity
Production capacity is the volume of production or service that can be produced
by an enterprise using current source. The Production capacity is based on the number of
hours per production.
Number of projected
Products production of product per
day
Huling El Jumbo (Hotdog Rice Toppings) 20
Roll it (Shanghai Rice Toppings) 20
Burn Out (Burger Patties Rice Toppings) 20
Fly High(Chicken Fillet Rice Toppings) 20
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Retro Pork Chop 20

Electro ultra-magnetic Fries 25
Tatsulok (Nachos) 20
Cheesestick walastick (cheese stick) 25
Big Bang (Dynamite) 30
Turon Turon Sinta (Turon) 25
Ice Tea 30
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MARKET ANALYSIS / MARKET RESEARCH
Industry Analysis
Retro Park has a high level of growth. This growth is underpinned by market
basic necessity. Students spent 70% of their daily allowance for food. Attracting a huge
number of customers requires more than just good food. Equally important is believed to
be the way people feel and satisfy. Retro Park respond to the need of good atmosphere by
having a retro perspective theme with a touch of modern foods.
Competitors
The vicinity of the store has a lot of competitors which are the school cafeteria,
VMES and the Galaxy. Our closest direct competitor is the marketing group that also
offers foods. We also consider the fast foods and restaurant outside the university and
convenient stores which are the 7/11 and Mini Stop that also offer food meals.
Retro Park offers a distinct advantage over our competitors because of the idea of
combining contemporized food and modern products with a touch of retrospective theme
and a modern food park that is on the trend.
Customers
Customers will come from all ages in the market. However, within the general
population we will focus on three distinct groups:
 BED Students have the potential of providing large volume of sales since the
location of the business is close to their building.

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 Tertiary and Senior High Students also have a potential of providing a large
volume of sales since they support their friends who are taking Venture.
 Faculty Members also have a medium potential because sometimes they find
other kinds of snacks that can meet their cravings and satisfaction.
Market
Our market will be De La Salle Araneta University community, specifically the
students, employees, professors, parents, and other staff of the schools. Since sometimes
the VMES canteen of the school are crowded because of the TED, SHS, and BED
students they will find other store that are more comfortable to eat their lunch and have
their snacks.
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STRATEGIC PLAN
Marketing
Social Media Sites. In our society today, most of the people especially the
students are into mobile phones. From time to time they check on their social media sites
that is why the business sees this opportunity to advertise and promote the products
which is more effective and less expensive. The business will allocate 5,000 pesos for the
advertising expense.
Websitehttps://arondell.wixsite.com/retropark
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Facebook Page
Instagram
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Twitter
Pricing Strategy
The ideal margin for the food industry ranges from 40% to 60%. For this
business. We come up with a 40% margin. Our target food cost is 40% of the selling
price and the remaining 20% is for other expenses. After conducting an actual preparation
of the product, we divide it to 40% to arrive at the selling price. We also consider the
price of our competitors and the daily budget of our customers. We make sure that the
prices of our products are budget friendly without sacrificing the cost.
We will also use the psychology pricing because consumers tend to put more
attention on the first number on the price rather than the last number.
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Distribution
The business will have a one outlet with a capacity of 10 customers covering an
area of 10sqm and can accommodate 4-6 dine-in customers. But considering the BED
Students orders are most likely take-out.
Sales
Sales are everything to a business, without sales, you can be certain you will fail.
We will focus on building customer relationship. It is not a new idea and it was tested by
other successful businesses. The store will be open
Aside from that we will be utilizing our manpower. We have 50 sales force and
which we believe will help to increase the sales of the business. We will encourage our
members to patronize our own products and will give rewards to members who will have
the most number of customers.
Promotion and Advertising
There will be an aggressive marketing launch in the opening day of the business,
there will be mascot and live band for everyone who wants to request songs. We will
advertise our store by giving flyers and posters.
We will also have a reward card for those customers who will buy more than 10
times.
41
Forecast
Sales Forecast. This is the sales forecast for the next 8 weeks.
Sales
33,500
33,000
33,000
32,500
32,000
32,000 32,000 32,000 32,000 32,000
31,500 31,700
31,500
31,000
30,500
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Sales
 Week 1 – Due to opening strategies and new to market.
 Week 2- 3 –Stability in operation expense.
 Week 4 – The sales in 4th week decline due to midterm week.
 Week 5 – The sales became stabilized because of the CBM week.
 Week 7 – The sales declined due to CAST week.

42
FINANCIAL ANALYSIS
Retro Food Park Inc.

Projected Statement of Financial Position
For 8 Weeks Period Ended December 2, 2017
Assets
Cash P 30 000
Total Assets P 30, 000
Liabilities
Accounts Payable P0
Owners’ Equity
Capital, Ending P 30 000
Total Liabilities and Owners’ Equity P 30, 000

43

Projected Income Statement
Sales 100% P 250,000.00

Cost of Goods Sold 35% (P 87,500.00)
Discounts 1% (P1,250.00)
Packaging 5.11% (P 12,777.60)
Net Sales 59.39% P 148,472.40
Less: Operating Expenses

Kitchen Expenses 1.20% (P 3, 000.00)
Office Supplies Expense 0.49% (P 1, 224.75)
Transportation Expense 0.40% (P 1,000.00)
Advertising Expense 1.60% (P 4, 000.00)
Store Improvements 2.00% (P 5, 000.00)
Rent Expenses 0.48% (P 1, 200.00)
Uniform Expense 3.00% (P 7,500.00)
(P 22,924.75)
Net Income 50.22% P 125,574.65

44

Projected Cash Flow Statement
Operating Activities:
Cash receipts from Customers P 250, 000

Cash paid to Supplies (90, 000)
Cash paid for Packaging (12, 000)
Cash paid for Transportation Expense (3, 000)
Cash paid for Office Supplies (1, 300)
Cash paid for Advertising Expense (4, 000)
Cash paid for Salaries Expenses (20, 000)
Cash paid for CB – FHIT (75, 000)
Total P 205, 300
Financing Activities:
Owner’s Contribution P 30, 000
Owner’s Drawings -
Total (30, 000)
Net Cash P 175, 300

45

Projected Break-even Analysis
Estimated purchase of ingredient materials for 2 weeks P 14,014.40

Estimated overhead expenses for 2 weeks (6,000.00)
Total P 24,000.00
Break-even sales for 2 weeks P 24,000.00
Divided by 12 days /12
Break-even sales per day P 2,000.00
TARGET P 5,000.00
46
FINANCIAL PLAN AND BUDGET
Financial stability is the best way to be successful in the business. Since
the competition nowadays is strong and the market in today’s generation is volatile, it is a
norm to every business to establish effective financial planning. Financial planning is the
most effective way to achieve financial stability. As finance major it is essential that the
financials of the business is accurate.
Some of the businesses fail because of having poor financial management and so,
there can be some possible questions need to be considered especially in finance section.
How to have an efficient financial planning? What are the steps needed towards
successful management of finance? What would be the possible financial risks that
should overcome and if it is worth the risk?
As finance major it is essential that the financials of the business is accurate.
SWOT Analysis of the Business
Strengths
 Specialist in Financial Management
 Location of the business
 Quality processes and procedures
 Flexible schedules
 Consistent in developing products
Weaknesses
• Lack of marketing expertise

47
• New to market
• Undifferentiated products or services
Opportunities
• A developing market such as social media networking sites
• Lots of potential customers
• University activities such as CB Week and Kaisa Event
Threats
• Potential competitors
• High cost of raw materials
• Changes in customer’s taste
• Class Suspensions
Financial Objectives and Goals
The Financial Objectives of Retro Park Inc. is to establish strong, organize and
solid structure of monitoring business' assets and cash flows and controlling the
coordination between business' future projects and the efficiency and profitability of its
operation for the finance and accounting section that will lead to financial stability to be
competitive enough to stand out among the potential competitors and make it as the
cornerstone of the business to achieve the target sales.

48
Financial Strategy
• Monitoring Financial Performance and Cash Flows.
• Standard and Systematized Financial Recordings
• Strict implementation of first in first out
• Strict monitoring of expense
• Foods that were not sold that day must be sold in a lower price to avoid wastage.
• Financial Ratio
Projected Financial Ratio Analysis
1. Gross Profit Ratio

a. Definition
To get the profit ratio, gross profit should be divided by net sales. It
reflects the effectiveness on the production activities and the strength of
selling.
b. Formula and Computation
Gross profit P 250, 000

÷
Net Sales 490, 000
Gross Profit Margin 66.33 %
2. Net Profit Margin

a. Definition
To get the net profit margin, net income should be divided by net
sales. It reflects the efficiency of the firm in controlling expenses relative
to sales.
Net income P 210, 000

÷
Net Sales 490, 000
Net Profit Margin 42.86 %
49
3. Return on Assets
a. Definition
To get the return on assets, net income should be divided by total
assets. In general, it measures all the returns produced by management.
Net Income P 210, 000

÷
Total Assets 270, 000
Return on Assets 77.78 %
4. Return on Equity
a. Definition
To get the return on equity, net income should be divided by owner’s
equity. It measures the profitability with which the management used their
money.

Net Income P 210, 000
Capital, End 260, 000
Return on Equity 80.77 %
5. Current Ratio
a. Definition
To get the current ratio, current assets should be divided by current
liability. It measures the company’s ability to meet its current debt. The
higher the current ratio is better.
Current Assets P 270, 000

÷
Current Liabilities 10, 000
Current Ratio 27 %
50
Financial Tactics
• Tactics to make the competitor’s weakness our strength is to make the price of our
product lower than the other competitors but maintaining the quality of our product.
• Tracking out all day to day process and evaluate the possible risk that will
encounter.
• Minimize the cost of marketing and operation expense as much as possible.
Revenue over expenses.
• Thinking different scenarios of what are the viable things that will affect the
financial performance of the business of every day operation by using promotions
and advertisements.
Implementation and Control
•Limited access to financial data and documents. Restricted only for authorized
personnel.
•Daily update of cash disbursement and cash receipts.
•Monitoring accurate and clear financial data.
Summary
•Limited access to financial data and documents. Restricted only for authorized
personnel.
•Daily update of cash disbursement and cash receipts.
•Monitoring accurate and clear financial data.

51
MANAGEMENT PROFILE
Organizational
Duties and Responsibilities
President
- Responsible for overall monitoring of store’s day to day production and operation
- Gathers and evaluate feedbacks from the managers and decides on what to do with
the information received or situations presented.
- Communicates instructions to the respective managers who will then disseminate
information to the workers under their departments

52
Vice President
- Takes charge in the absence of the president
- Performs any additional assignments given by the president
Executive Secretary
- In-charge in making written internal and external communications of the store.
- Records the minutes of the meetings
Human Resource Personnel
- Screening of workers to be assigned per department
- Addresses employee’s concerns in the store
- Implements and ensures that every employee follows the rules and regulations of the
store.
- Responsible for giving disciplinary actions to workers who commit offense during
their time of duty
- Analyzes if an employee should be terminated or given another chance depending on
the weight of his/her offense.
- Evaluates the performance of the employees
Marketing Department
- Develops creative ways on how to promote the products and services of the store
- Set strategies to face the competitor’s head-on
- Responsible for the advertising of the store through social media
- Evaluation of customer satisfaction rate
- Responsible for damage control if there will be any

53
Finance and Accounting Department
- Responsible for the effective management of the store’s funds
- Safe keeping of all forms of financial documents such as sales invoice, official
receipts and other documents
- Reporting of weekly cash inflow and outflow, income or loss
Research and Development Department
- Designs improvement of products and services
Purchasing Department
- Monitoring of the inventory of raw materials and other items
- Responsible for the stock replenishment of all raw materials and other consumable
items in the store
- In-charge of the proper storage of perishable goods
Sales and Operation Department
- Responsible for the costing and setting of product prices
- Developing strategies on how to entice customers to purchase the products
- Expected to be courteous when it comes to the treatment of the customers
- Ensures that the quality of the products being sold is always at its best
- Should be equipped with the patience in handling tough situations with the customers
54
Resume
The resume of each member are made in JOBS 180.com, a site that provide a tool
for job seekers, employers and school.

55
Professionals
The business acquired an Accountant to check if the Financial Statement made by
the Finance Department is accurate. Retro Food Park asked for assistance of Mr.
Ferdinand Romero a certified public accountant.
Personnel
Assigning of position will be based on the a

56
RECOMMENDATION AND CONCLUSIONS
Recommendation
After eight (8) weeks of store operation, we would like to recommend to lessen
the number of enrolled student per store in order for the Strategic Committee to handle
them in a more efficient and effective manners, and responsibilities. Also, the proponents
suggested to improve more the facilities of entrepreneurial store, like having separate
place for food preparation, expansion of store and drainage for proper flowing of
wastage from scullery section. Aside from that, we would like to recommend to have a
stable dining place for the both stores so customers could enjoy the food that they buy to
the stores.
The proponents also recommend to use the SAP Dashboard in every Managerial
Committee meeting in order to deliver their departments’ weekly report in a timely,
accurate and relevant manner. In relevance with the proponents’ experience, it is their
suggestion not to have rotation of the managerial heads because it makes difficulties and
conflicts between the whole group.
Conclusion
The university aimed to create greatness and excellence among their students,
taking up entrepreneurial venture is a start of stepping stone to the proponents because
they have to deal with the corporate world situation which the said subject offers.
The proponents concluded after the 8 weeks operation that it is not easy to build,
manage, operate, sustain, and maintain a business. It needs a lot of patience, and
sacrifices to be able to give the quality of service that the store offers. The proponents
57
realized that the importance of the knowledge earned from previous courses was very
effective and has greatly contributed to the Entrepreneurial Venture.
The Php 250,000 sales quota also taught us to understand the value of teamwork
and mentorship, it is essential to ask for advisers, professors and other people who can
help the problems of the business. The quota given to us is not just a money that we aim
to reach in everyday operations, but also a big lesson that let ourselves discover our
capabilities that we haven’t seen in the four corners of the classroom.
After the incident of disobeying policy and other issues that has occurred, the
proponents has understand the importance of cleanliness and sanitation inside a food
business. Regardless of how tasty is the food maybe, the creativity of the dishes, and
excellence in service, consumers will not want to flock to your establishment if it is not
clean. Cleaning everyday will also distinguish the business from competition by
providing the business with a better reputation.
The importance of good and clear communication inside the organization. The
communication process involves the understanding of the documents, reports. If open
communication within the organization is encouraged, a more effective team will emerge.
Having a good and clear communication within the organization also tends to boost the
members morale. Regular internal communication can also lead to an improved work
ethic if staff are reminded of achievements and feel that they are working towards a
common goal.
58
When regularly communicating both internally and externally, organizations
remain more transparent. It is important in building trust in the business, in services and
also internally when it comes to the trust that members have in head management. When
managers are effective communicators, they are more able to inform staff effectively of
their responsibilities and what is expected from them. Good communication skills also
helps managers to provide constructive feedback to their staff, build better relationships,
and understand personal goals that staff may wish to work towards.
Hard work, patience, time management, determination, humbleness and focus are
very important in putting up a business. The Entrepreneurial Venture has taught us to
become more responsible and mature in our jobs. As we are approaching to enter the
corporate world, we are grateful that we had the chance to experience of a course that
molded us to be good business man/woman. All the knowledge and experience we had
will be really useful to our future jobs and positions.
Financial Statement
RETRO FOOD PARK, INC.

ACTUAL INCOME STATEMENT
September 28 - December 2, 2017
Sales 100.00% PHP 263,867.00
PHP
Sales Discount -2.00% (5,287.00)
PHP
Cost of Goods Sold -45.33% (119,614.78)
PHP
Packaging Cost -4.70% (12,405.30)
59
Gross Profit 47.96% 126,559.92
Operating Expenses
Kitchen Equipment PHP
Expense -1.00% (2,634.65)
PHP
Office Supplies Expense -0.85% (2,236.75)
PHP
Transportation Expense -1.75% (4,628.05)
PHP
Advertising Expense -0.88% (2,322.80)
PHP
Store Improvements -0.69% (1,819.25)
PHP
Rent Expense -0.38% (1,000.00)
PHP
Uniform Expense -2.55% (6,736.00)
Corporate Social PHP
Responsibility -0.95% (2,500.00)
-9.05% PHP (23,877.50)
Income before CB-FHIT PHP 102,682.42
Less: Payment for CB-FHIT PHP 61,609.45
Net Income PHP 41,072.97

BALANCE SHEET
Assets
Cash on hand PHP 25,712.42
Cash in Bank PHP 103,720.00
Total Assets PHP 129,432.42
Liabilities
60
Payable to CB-FHIT PHP 61,609.45
Equity
Capital Contribution PHP 26,750.00
Net Income PHP 41,072.97
Total Liabilities and Equity PHP 129,432.42

CASH FLOW STATEMENT
Cash Beginning o
Cash Increase
Capital Contribution PHP 26,750.00
Sales PHP 263,867.00
Total Cash Increase PHP 290,617.00
Cash Decrease
Cost of Good Sold PHP 119,614.78
Sales Discount PHP 5,287.00
61
Packaging Cost PHP 12,405.30

Operating Expenses PHP 23,877.50
Total Cash Decrease PHP 161,184.58
Cash Ending PHP 129,432.42
ANNEXES
Company Policies
 Patronize your own product by buying something.

 Wear proper uniform (t-shirt, pants/skirts, and close shoes).
 A Penalty for not wearing proper uniform a specified on the Disciplinary
Measures.
 Every problem inside the store should be directed to the Store Manager.
 Clean as you go (CLAYGO). Always clean your respective area.
 Always attend our organizational meeting.
 Officers should always attend the meeting with Ms. Edwina Ala.
 For Supervisors, interact with your staff.
62
 For the staff, always interact with your Supervisors.

 Always be updated on what is happening inside the organization.
 Always wear your smile.
 Be a LaSallian with a heart.
 Only 2 absences are allowed for those staffs that has their duty on a Monday -
Friday schedule.
 There will be no absences allowed for Saturday duties.

Company Policies
On Operation
 All staffs must be aware of what is happening inside the store.

 All weekly representatives must prepare daily reports.
 Always check the supplies and prepare a report for the Store Manager.
 Always ensure the good condition of the store before opening and before closing.
 Never forget to remind all staffs about their schedules to avoid absences.
 Complete uniform (polo shirt, pants/shorts/skirts, and close shoes) is strictly
implemented inside the store.
On the Product
 Product must try first before it is sold.

 Staff on duty should always monitor and check all of the products (texture,
smell, etc.)
 Any damage of products that happened during the store operations, the staff on
duty should oblige to buy the product.
 Any wrong items purchased from suppliers, the staff who bought it should oblige
to buy the product.
On Materials
63
 Store supervisor should always check the availability of supplies.

 Take note of the things to be purchased (packaging etc.) before closing.
Store rules
 Smoking, gambling, and drinking alcoholic beverages are strictly prohibited.

 Cleanliness must be highly observed.
 Using cellular phones/gadgets for non-business transactions is not allowed except
in case of emergency.
 Allowing someone (not on duty/friends) inside the store is prohibited.
Standard Operational Procedures
General Rules in taking orders
 Always smile and greet the customers nicely.

 Repeat all the order of the customer in case of some changes or additional order/s.
 Be polite at all times.
General Rules in Serving
 Smile and greet the customers.

 State his/her orders while giving the product.
 Ask if they need anything else.
 Always say “Thank you, enjoy your day” after giving the product.
General Rules in Follow-up Orders
 Smile and greet the customer.

 Say “Thank you for waiting” and then say “Sorry for the delay” if necessary.
Disciplinary Measures
1. Wearing incomplete uniform (hairnet and 1st Offence: Written Warning

apron) 2nd Offence: Written Warning Php100.00 fine
64
3rd Offence: Absent and 100 pesos fine

2. Eating while on duty 1st Offence: Written Warning
2nd Offence: Written Warning Php100.00 fine
3. Coming late ( 15 minute after the 1st Offence: Written Warning
specified duty hour means “late”) 2nd Offence: Written Warning Php100.00 fine
4. Under time, Late Opening, Late Closing 1st Offence: Written Warning
of store. 2nd Offence: Written Warning Php100.00 fine
5. Absence without valid reason 1st Offence: Written Warning
2nd Offence: Php 100 fine.
3rd Offence: 1-3 days Suspension and Php 100
fine.
4th Offence: Termination
7. Disrespecting customers or misconduct 1st Offence: Written Warning
fine.
11. Not maintaining cleanliness 1st Offence: Written Warning
fine.
13. Violation of at least 5 store policies Termination
14. Failure to attain department duties and 1st Offence: Written Warning
responsibilities 2nd Offence: Php 100 fine.
fine.
Layout of the Store

65
66
Logo and Tagline
Logo helps the company to easily notice by the customers, it is use as the symbol
of the business. Logo contains the name of the company, symbol or trademark. Tagline is
the branding slogan that commonly used also to attract customers. The idea behind the
concept creates different expectation and eagerness to the customer to try the product and
be more interested. It is used to market not just also the product but also the company’s
name.
67
Pictures
Uniform
68
Signage
69
SEC Application Form

70
Sales Summary
71
Row Labels Sum of Quantity Sum of Total

Bigbang 1816 ₱ 52,664.00
Bigbang(pack) 311 ₱ 30,789.00
Burnout 448 ₱ 17,472.00
Cheesestick 1293 ₱ 31,032.00
Combo 80 ₱ 5,520.00
ComboB 1 ₱ 69.00
ComboC 3 ₱ 207.00
ComboPorkchop 1 ₱ 74.00
Egg 2 ₱ 20.00
ElJumbo 658 ₱ 25,662.00
ElJumbo on stick 10 ₱ 200.00
ElJumbo on stick - big 30 ₱ 600.00
ElJumbo on stick -
small 22 ₱ 330.00
Fishball 3 ₱ 57.00
FlyHigh 613 ₱ 30,037.00
Fries 654 ₱ 18,966.00
Gravy 35 ₱ 175.00
Gummy Worms 238 ₱ 238.00
Haw-haw 1 ₱ 1.00
Kikiam 6 ₱ 114.00
Large Iced Tea 1841 ₱ 16,569.00
Porkchop 146 ₱ 7,884.00
Rice 408 ₱ 4,080.00
RiceBang 47 ₱ 1,833.00
Rollit 99 ₱ 3,861.00
Shaved Ice 61 ₱ 732.00
Small Iced Tea 442 ₱ 2,210.00
Tatsulok 40 ₱ 1,560.00
Turon 533 ₱ 10,127.00
Upsize 196 ₱ 784.00
Grand Total 10038 ₱ 263,867.00

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1

“RETRO FOOD PARK”

A Feasibility Study Proposal Presented to

TITLE PAGE .................................................................................................................1

Financial Requirements .....................................................................................6

3 Product and Service Analysis

Product Description .........................................................................................11

Logo and Tagline .............................................................................................15

4 Market Analysis / Market Research

Industry Analysis .............................................................................................18

Balance Sheet ...................................................................................................25

Cash Flow Schedule .........................................................................................25

Break-even Analysis ........................................................................................26

7 Financial Plan and Budget

SWOT Analysis of the Business ......................................................................30

Financial Objectives and Goals .......................................................................31

Financial Strategy ............................................................................................31

Financial Tactics ..............................................................................................31

Implementation and Control ............................................................................31

the required quota.

theme of retro food park.

in improving their products and customer relations.

entrepreneur’s takers made our entrepreneur store as a guideline on how to be a

successful entrepreneur student.

Project Members. The members of this project are Financial Management

contribute effort, skills and knowledge equally.

Abella, Kevin Derek Purchasing Department Personnel

attract old customers as well as young customers.

Type of Business Organization. The business type that the proponents

from the Retro era.

Mission. We are committed to serve our customers a delicious, remarkable foods

and quality serving with a retro ambiance.

customers with a touch of an old school.

PRODUCT AND SERVICE ANALYSIS

to also attract old customers

Supplier Item Price Quantiy

Ms. Sally Green Chili Php120.00 Kilo

Sour Cream php17.00 pack

Butter php113.00 piece

Tube Ice Crushed Ice php80.00 Sack

B.R. Medrano Rice Php40.00 kilo

Chicken Station & Chicken Php112.50 kilo

Products and Production Cost

Table 1. Ang Huling El Jumbo

Cost Per Serving P 19.12

Add: Gas 1.00

with 79.22% margin.

Table 2. Fly High

Table 3. Burn Out

Add: Packaging Cost 1.64

Table 4. Retro Pork Chop

Table 5. Rice Bang

Table 6. Ultra-Electromagnetic Fries

Number of Servings 71g

24 with 148.29% margin

Table 7. Cheesestick Walastik

Cost Per Serving P 7.95

Table 8. Turon Turon Sinta

Table 9. Big Bang

Table 10. Juice

Table 11. Combo A (Fly high and 50g UEM Fries)

Table 13. Combo C (Fly high and 2 pcs Big bang)

Table 14. Combo D (Fly high and 3 pcs Cheesestick )