Pride Product Approval Form
Submitted to Product Approval Committee
Name
Date (s) submitted
Research Topic / Area of Study
Connection to research paper
Goal of product / what problem or
need solved or addressed
Estimated time to complete
People who will assist (if applicable) Students, Mentor,
Estimated cost / investment
What will judges see at
presentation? (evidence of work
and development)
Maddison Burby
10/04/17
Public Relations
Sponsorship connects with my research paper because it is a
program that my family is personally involved in. Our
sponsorship program is through the Cove Church. The Cove
Church connects with different global churches in South Africa
and Egypt.
Goal of product is to collect items to create care packages to
send to sponsorship children in Egypt and South Africa.
1- 2 months, collecting, creating the care package
$5-$30
- Brochure with information about how sponsorship help
the children and how to become a sponsor of a child in a
third world country. Along with picture of sponsorship
children and what can be sent to a sponsorship child.
- Powerpoint with information about public relations and
what my main jobs were with my mentor. Pictures of the
different things I did for the project. One or two videos
of my family's sponsor children speaking.
- A flyer that was created to advertise for the drive/
donation days. The flyer will include a photo of
sponsorship kids, dates, list of what items can be
donated, and if students will be able to dress down or not
for donating.
- An email that I sent to the head of school and high school
and middle school principal. To show that I had poof to
be able to have a donated drive along with getting a dress
down day. The dress down day will be only for people
that donated. I would mostly like to have the drive on a
last Wednesday of january and third Wednesday of
February.
- Photos of all the donated items in box in my car and at
the Cove Central location.
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- A photo of a stamp the students have for donated item or

money for the sponsorship team at the cove to purchase
the items need for the care packages.

Personal stretch (area of growth) - Learning how to communicate in a professional manner.

Having to write an email to the principal and or the head
of school to see if I am allowed to have a drive at school.
- Dealing with all the flyers and marketing is a new
personal stretch. Creating good information for the flyer
and drive and then getting them where they belong will
be a stretch as it is a large undertaking and responsibility
that I haven’t had before.
- Forming my own drive and being responsible for it is
something I haven’t done before. I will be responsible for
making sure flyers are created and that boxes are
available for the day(s) of collection.

Product Description:​ My product idea is to create a drive/donation day at all three schools for students
to donate travel size personal hygiene products (toothbrush, toothpaste, shampoo/conditioner), hard
candy (mints, life saver), gently used or new toys/crafts (coloring books, markers, color pencils, little toy
cars, etc), or books for all ages. I would create a donation day either once or twice a month for two
months depending on participation. In return for donating, I was hoping to see if students could dress
down. The donations will be brought to the Cove Central Campus where my mentor Alyssa and I will
create care packages for the sponsorship kids that live in the villages of South Africa and Egypt.
Depending on donations the care packages will contain hygiene items, hand candy, toys and craft items
and/or books. If extra care packages are made they will be handed out to local children/families in need.
The care packages will be sent in the with members that signed up for the mission trips. It would cost too
much to ship the packages to South Africa and Egypt and finding addresses would be difficult as most of
them do not live in specific places.
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Maddison Burby

Mr. Alburger

English III

February 22, 2017

Life in Public Relations

In the 19th century public relations came to life (Eruturk). But around the 20th century, two pioneer

workers by the name of lvy L. Lee and Edward L. Bernays made connections to define public relations

(“Public” ).With their knowledge, they linked public relations to social science and psychology (“Public”). In

today's world, public relations expanded their areas of expertise. This profession has taken on more

responsibilities including work from manufacturers, financial institutions, community organizations, churches,

and hospitals. With so many operations of public relations, it has become necessary to divide the field up.

Experts help companies and individuals to determine what information needs to become public knowledge

(“Public”). Public relations provides information to citizens about education, the economy, social events, and

politics.

As a management function, public relations creates, establishes, executes policies and holds the

responsibility of programing for organizations. It impacts the public’s opinion and controls reactions toward the

ideas, products and the organization itself (Gray). Public relations began because companies needed a means to

fix the damage caused from press accusations (Erturk). When changes occur, those within public relations

ensure the right information gets communicated to employees, customers, the community and the government
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alike. This ensures that everyone receives the same information from the same source. Businesses utilize public

relations to increase their image to the general public, along with their respective customer base (Gray).

Public relations exists from a business point of view to build relationships, restore a company’s image

with the public, and to provide structure to company communications (Gray). Relationship building helps gain

more trust and respect from employees and even clients (Gray). By creating employee and client trust, feedback

becomes necessary to improve the current and future image of the company. A positive relationship represents

the foundation for the company's image, once something negative occurs, restoring that image becomes more

tricky (“Conarroe”). Communicating the truth remains paramount in either situation, however restoring an

image built on a shaky relationship changes the mode of communication and possibly the message altogether

(Gray). To ensure a solid company communication structure exists, every department head must buy into the

plan (Olsen). The communication structure should align with the image the company wishes to share with their

audience. Problems will occur when the alignment between the two diverge. According to statistics 91% people

who work in the public relation work with business and clients in personal then over email.