Avg Daily Mins Per User

38

37

36

35

34

33

32

31

30
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Overall
Avg Daily Mins Per User (By Month)
36

34.8 34.9
35

34.5
35

34

33.5
34

33

33 32.4

32

32

31
May June July August September
Daily Created Snaps
4
Billions

4

4

4

4

3

3

3
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Events
Daily Created Snaps Unique Users
135
Millions

130

125

120

115

110

105

100
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Daily Sent Snaps
2.5
Billions

2.4

2.3

2.2

2.1

2.0

1.9

1.8

1.7

1.6

1.5

Total Events
Daily Sent Snaps - Unique Users
88
Millions

86

84

82

80

78

76

74

72

70
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Snaps Sent Per Unique User
30

29

28

27

26

25

24

23

22
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Snaps Sent Per Unique User
Daily Viewed Snaps
5.0
Billions

4.8

4.6

4.4

4.2

4.0

3.8

3.6

3.4

3.2

3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Events
Daily Viewed Snaps Unique Users
140
Millions

135

130

125

120

115

110

105

100

95
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Daily Post Story (Amount of Snaps Posted to Stories)
350
Millions

300

250

200

150

100

Total Events
Daily Post Story Unique Users
65
Millions

60

55

50

45

40

35

Total Unique Users
Avg # of Snaps Posted to Stories By Day of Week
280
266
Millions

260

240
229

220
216

200
196
183 186
182
180

160

140

120

100
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Avg Daily # of Snaps Posted to Stories Per User
5.5

5.0

4.5

4.0

3.5

3.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17
Daily View Story
11.0
Billions

10.5

10.0

9.5

9.0

8.5

8.0

7.5

7.0

6.5

6.0
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Events
Daily View Story Unique Users
150
Millions

145

140

135

130

125
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Daily Geofilter Uses
96
Millions

86

76

66

56

46

36

26
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total
Daily Geofilter Views
4.0
Billions

3.5

3.0

2.5

2.0

1.5

1.0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total
Daily Geofilter Uses - Organic
92
Millions

82

72

62

52

42

32

22

Organic
Daily Geofilter Views - Organic
4
Billions

3.5

3

2.5

2

1.5

1
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Organic
Daily Geofilter Uses - Sponsored
8.0
Millions

7.0

6.0

5.0

4.0

3.0

2.0

1.0

0.0

Sponsored
Daily Geofilter Views - Sponsored
310
Millions

260

210

160

110

60

10

Sponsored
Daily Lens Uses
170
Millions

150

130

110

90

70

50
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total
Daily Lens Views
4.0
Billions

3.5

3.0

2.5

2.0

1.5
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total
Daily Lens Uses- Organic
160
Millions

140

120

100

80

60

40
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Organic
Daily Lens Views - Organic
4.35
Billions

3.85

3.35

2.85

2.35

1.85

1.35

0.85

0.35
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Organic
Daily Lens Uses - Sponsored
9
Millions

8

7

6

5

4

3

2

1

0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Sponsored
Daily Lens Views - Sponsored
100
Millions

90

80

70

60

50

40

30

20

10

0
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Sponsored
Millions

45
65
85
105
125
145
165
6/22/17

6/24/17

6/26/17

6/28/17

6/30/17

7/2/17

7/4/17

7/6/17

7/8/17

7/10/17

7/12/17

7/14/17

7/16/17

7/18/17

7/20/17

7/22/17

7/24/17

7/26/17

7/28/17

7/30/17

8/1/17

8/3/17

8/5/17
Total Events
Daily Map Opens

8/7/17

8/9/17

8/11/17

8/13/17

8/15/17

8/17/17

8/19/17

8/21/17

8/23/17

8/25/17

8/27/17

8/29/17

8/31/17

9/2/17

9/4/17

9/6/17

9/8/17

9/10/17

9/12/17

9/14/17

9/16/17
Millions

10
15
20
25
30
35
40
6/22/17

6/24/17

6/26/17

6/28/17

6/30/17

7/2/17

7/4/17

7/6/17

7/8/17

7/10/17

7/12/17

7/14/17

7/16/17

7/18/17

7/20/17

7/22/17

7/24/17

7/26/17

7/28/17

7/30/17

8/1/17

8/3/17

8/5/17
Total Unique Users

8/7/17

8/9/17
Daily Map Opens Unique Users

8/11/17

8/13/17

8/15/17

8/17/17

8/19/17

8/21/17

8/23/17

8/25/17

8/27/17

8/29/17

8/31/17

9/2/17

9/4/17

9/6/17

9/8/17

9/10/17

9/12/17

9/14/17

9/16/17
Daily Chat Messages Sent
4
Billions

3

3

3

3

3

2

2
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total Events
Daily Chat Messages Sent - Unique Users
100
Millions

95

90

85

80

75

70
4/29/17 5/6/17 5/13/17 5/20/17 5/27/17 6/3/17 6/10/17 6/17/17 6/24/17 7/1/17 7/8/17 7/15/17 7/22/17 7/29/17 8/5/17 8/12/17 8/19/17 8/26/17 9/2/17 9/9/17 9/16/17

Total Unique Users
Avg Daily Chat Messages Sent Per Unique User
35

34.0 34.1
34 33.8

33 32.7

32

31 30.7

30

29
May June July August September

Avg Chats Per user
Daily Memories Saves
450
Millions

400

350

300

250

200

150
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Events
Daily Memories Saves - Unique Users
65
Millions

60

55

50

45

40

35
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Daily Memories Shares
100
Millions

90

80

70

60

50

40

30

20
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Events
Daily Memories Shares - Unique Users
20
Millions

19

18

17

16

15

14

13
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17

Total Unique Users
Discover Edition Unique Users
40
Millions

38

36

34

32

30

28

26

24
4/28/17 5/5/17 5/12/17 5/19/17 5/26/17 6/2/17 6/9/17 6/16/17 6/23/17 6/30/17 7/7/17 7/14/17 7/21/17 7/28/17 8/4/17 8/11/17 8/18/17 8/25/17 9/1/17 9/8/17 9/15/17