COMMUNICATION PLANNER

COMMUNICATION STRATEGY
Determine your objective. In one sentence, what do you want your audience to do believe or understand, as a result of your communication?

To persuade Management Committee for installation of Coal based power plant instead of RLNG based power Plant

What style will help you reach this objective: tell, sell, consult, or join?

Sell, as I have persuade them

AUDIENCE ANALYSIS
It is essential that you carry out a demographic and situational analysis of your audience. You should make a note of your audience's demographic
characteristics relevant to your presentation (e.g. age, gender, cultural background, education, financial status etc.). Apart from demographic analysis the
average experience analysis is also helpful in some cases to persuade technical projects.

Demographic Situational
Majority are Male audience Adequate spacing is available for sitting of audience

Good educational and experience background of audience Physical environment is comfortable for the audience

The Audience is groom in Corporate culture and well familiar with Around 45 Audience is expected in the session
corporate norms
Half of the audience are engineers and at Mid career level The Presentation timing is challenging to persuade a technical case

AUDIENCE STRATEGY
State your audience's bias (negative, neutral, or positive) and involvement (high or low).
The Audience is positive and involvement level is high. This issue is in great discussion in social media also. Secondly The Engineers will grasp the idea and
terms easily and remaining half audience will be feel some how challenging the topic for understanding.
What kind of structure, direct or indirect, is best suitable for achieving your objective? Why?
Indirect approach is best suitable for this case. Little bit Background regarding EPCL and its Plant will be require to get the audience familiarize about the Topic
to develop interest of audience
What type of argument (one-or-two-sided) is best to reach your objective?
Two sided argument method will be best to reach to conclusion. It will be require to clear all the miss conceptions regarding Coal based power Plants.
 Two sided argument method will be best to reach to conclusion. It will be require to clear all the miss conceptions regarding Coal based power Plants.

QUESTIONS AND OBJECTIONS

Whether you're writing or speaking, you've got to consider what questions and objections your audience will have. List a few questions and objections here,
and make a plan to address them:

Questions and Objections Response

What are environmental impacts of Coal based plants The new technology is environment friendly. The system is properly design to control
Nox and Sox
The Intial Cost of Coal is almost Triple to RLNG The Cost of Coal fired based power Plants is high due to auxilary systems

Is The space is available in Plant yes the space is available in Plant for CFB plant construction

Is the EPCL has the technical skills for CFB plant Yes the sister concern EPQL is constructing the same Plant in Qadir Pur

MESSAGE STRATEGY
Imagine you had only a few lines of text or a few seconds to communicate your message: What is your MAIN IDEA?
Reduce dependency on Imported energy

What are the benefits of your message for your audience - what's in it for them?
Independent operation of Plant from Imported energy, Saving of National exchanger

You need to do something in the introduction to get the attention of your audience? What will it be?
EPCL is the Pakistan Only Integrated Petro chemical Plant.

What are your main points? In what order (priority, chronology, step-wise, toical, problem-solution etc) should they be arranged?
MP 1 Independent operation and energy security
MP 2 Expansion opportunity
MP 3 Saving to national exchanger
What evidence (examples, statistics, quotations, etc) do you plan to use with each main point?
MP 1 Success story of Sahiwal Coal power Plant
MP 2 ICI Pakistan successful Conversion to Coal based Plants
MP 3 Gulf Political crises

You'll repeat your message when you end your communication and offer next steps. What will they be?
EPCL can achieve energy security Through conversion to Coal based Power Plant.

VISUAL AIDS
If you're preparing a presentation: What are the best visual aids to use to reach your objective?
Minimum Wording on the slides and few Plant Pictures are added to help non technical persons. The Pictures will help the non engineering background
persons.

ONE LAST THING

Involve the audience in the presentation. Give them the bigger picture in the presentation. Show them Social benefit of the project to society. To internal
audience show them opportunity of growth and expansion.