Final Project

Presentation
By T206
Lim Yee Lin
Christabel Teo
Pamela Lee @ Nur Shuhadah
Isabella Cordelia Chua Yong Yi
 The Team

Christabel Teo Pamela Lee Lim Yee Lin Isabella Cordelia Chua
Media Strategist Content Strategist Accounting Executive Marketing Executive
Problem
Channel Average Prime Time Ratings of Local PSB Programmes Across
Genres

Channel 5 1.7% (87,000)

Channel 8 9.5% (498,000)

Channel 5 is TRAILING
BEHIND by 7.8%.
Business Objectives
Business Objectives

Average Prime Time Ratings of Local PSB Programmes

Channel
Across Genres

Channel 5 1.7% (87,000) 7.0% (358,235)

Channel 8 9.5% (498,000)

We aim to INCREASE
Channel 5’s ratings by
5.3%.
Business Objectives
Product Idea
Product Idea
Unique Selling Point
Unique Selling Point

English and local

version of:
Unique Selling Point

● Influential
Main Cast
Chua Enlai Suhaimi Yusof

Kumar Michelle Chong Pierre Png Pornsak

Unique Selling Point
● Celebrity Guests
Marketing Plan
Marketing Plan
1. Live streaming on Toggle
Marketing Plan
2. Exclusive behind-the-scenes footage
Marketing Plan
Product Details and Price
 Product Details
12 episodes

16 September 2017
to
2 December 2017 Saturday

7:30 to 9:00pm
Price
 Price
● Advertisement Revenue: $3,060,000
● Merchandise Revenue: $14,400
Sales
● IMDA Grants: $500,000
● Brand Sponsorship: $280,000

● Production Costs:
○ Total Production Costs (without grants and sponsorships):
Less
$1,120,000
● Total Marketing Costs (Promotion Budget): $1,234,520

Surplus $1,499,880
Distribution/Multiple
Platform Delivery
Programming Strategy

Siong
Alternate Platforms
 YouTuber Promotions

From left to right: Dee Kosh, Jianhao Tan, Xiaxue, Night Owl Cinematics.
 Exclusive Merchandise

From left to right: Power bank, signed poster, Ez-link card sticker.
 Meet & Greet

Meet & Greet Tickets

Signed poster
Promotion
Promotion
Conclusion
Q&A
Thank You
Funding*
MAIN SPONSORS
Funding*
OTHER SPONSORS
Competitor Analysis*
Competitor Analysis*