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Brian Hargraves
Senior Product Manager, Oracle Demantra Predictive Trade Promotion Planning
Safe Harbor Statement
• Trade Promotions
• Demantra Predictive Trade Planning
• Integrations
• Siebel CRM
• JD Edwards EnterpriseOne Integration
• Q&A
• Deductions Management
• Process:
• Account Manager develops promotional plans in Siebel
• Demantra forecasted Baseline Volume is used for
Promotional Baseline Volume
• Demantra generated Lift Coefficients are used to simulate
promotions and predict incremental volume
• Process:
• Account Manager develops promotional plans in Demantra or
creates in Siebel and sends to Demantra
• Executes Promotion Simulation in Demantra for “what-if”
analysis of various promotion scenarios
• Executes Promotion Optimization in Demantra to identify
optimal promotion based on identified goals and
constraints
• Views Lift Decomposition in Demantra to identify
cannibalization, pantry loading, and brand switching
• Finalizes planned promotions and selects for “Transfer To
Siebel”
• Account Manager adds deal-level details in Siebel and routes
planned promotions for approval
• Trade Promotions
• Demantra Predictive Trade Planning
• Integrations
• Siebel CRM
• JD Edwards EnterpriseOne Integration
• Q&A
• Promotion Optimization
• Advanced Pricing
• Deduction & Settlement
• Financials
Management
• Accounts Receivable - Manage Deductions
- Process Claims
• Accounts Payable
• General Ledger • Supply Chain Applications
- Demand Management
- S&OP
Product Hierarchy
Deductions
JDE A/R
Credit Memo / Write-Off / Chargeback
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Product Hierarchy
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
5. Load future promotional pricing from Demantra to E1
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
5. Load future promotional pricing from Demantra to E1
6. Process orders against new promotions in E1
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
5. Load future promotional pricing from Demantra to E1
6. Process orders against new promotions in E1
7. Load actual promotional spending and accruals from E1 to Demantra (includes current sales activity)
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
5. Load future promotional pricing from Demantra to E1
6. Process orders against new promotions in E1
7. Load actual promotional spending and accruals from E1 to Demantra (includes current sales activity)
8. Load Volume Forecast from Demantra to E1
Product Hierarchy
Flow:
1. Load master data and sales history from E1 to Demantra
2. Load historical promotions
3. Run forecasting engine
4. Plan future promotions in Demantra
5. Load future promotional pricing from Demantra to E1
6. Process orders against new promotions in E1
7. Load actual promotional spending and accruals from E1 to Demantra (includes current sales activity)
8. Load Volume Forecast from Demantra to E1
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
4. Enter promotional payment claims into Demantra.
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
4. Enter promotional payment claims into Demantra.
5. Research and approve or deny claims in DSM. Includes splitting claims and linking claims to planned
promotional events.
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
4. Enter promotional payment claims into Demantra.
5. Research and approve or deny claims in DSM. Includes splitting claims and linking claims to planned
promotional events.
6. Load approved claims from Demantra to E1 Accounts Payable (initiates a payment request).
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
4. Enter promotional payment claims into Demantra.
5. Research and approve or deny claims in DSM. Includes splitting claims and linking claims to planned
promotional events.
6. Load approved claims from Demantra to E1 Accounts Payable (initiates a payment request).
7. When payment is issued, load payment confirmation from E1 A/P to Demantra (update claim to reflect
payment details in Demantra)
Demantra Manual
DSM Claims
Entry
Payment Requests
JDE A/P
Confirmation
Flow:
1. Load new invoice deductions from E1 Accounts Receivable to Demantra.
2. Research and approve or deny deductions in DSM. Includes splitting deductions and linking deductions to
planned promotional events.
3. Load approved and denied deductions from Demantra to E1 A/R (update disposition of originating
deduction in E1).
4. Enter promotional payment claims into Demantra.
5. Research and approve or deny claims in DSM. Includes splitting claims and linking claims to planned
promotional events.
6. Load approved claims from Demantra to E1 Accounts Payable (initiates a payment request).
7. When payment is issued, load payment confirmation from E1 A/P to Demantra (update claim to reflect
payment details in Demantra)