Company Profile

Consultancy | Research | Training | Membership

 Contents

Humanology Human
Potential Solutions
2 3 4 AssessCelerator
Our Journey Vision, Mission 5 CorpBrand
& Core Values 6 EmployEx
7 PerformanceSure
8 WorkQ
9 BodyLysis

Humanology
Marketing Solutions
10 CommerciaLator
11 CustomerS
17 18
12 MarketDit Exclusive
Humanology
Member Benefits
13 MarPloration Traning Series
14 PerceptionEx
15 SodiaEx
16 PoliticLysis
 Our Journey

The cost of handling bad behaviour in the organisation has

increased over the years. To achieve business objectives, people have
become more aggressive and put all destructive emotions in
business dealing. Betraying, cheating, backbiting, office politics,
cronyism, putting blames, ribbon cutting ceremonies on others have
become norms in businesses. We have undergone some of these
bitter experience ourselves. All these experiences have given us the
inspiration to start HUMANOLOGY, a research,
consultancy and training organisation specialised in attitude and
behaviour.

We are committed to help organisation to outperform themselves

through the synergy between organisation strategies and human
attitude and behaviour. We are committed to nurture organisations
to succeed before we achieve success. We are committed to nurture
compassionate and inspiring business leaders. We are committed to
boost your productivity and minimise all your business risk.

Even we received feedback that we are creating a fairy tale story that
is impossible to be achieved – dealing with human attitudes and
behaviour. However, we have faith and we have insisted on
continuing with this fairy tale to help organisations to achieve their
objectives and their goals. We are committed to bring human back
to the nature of human being (Khalifa) to serve the society and
mankind!

2
 Vision
To be the first choice firm in attitude
and behavioural research and
consultancy for organisations.

Mission
To guide organisations to outperform
themselves through the synergy between
organisation strategies and human attitudes
and behaviour.

Core Values
We always work in a team and we are committed to
having an open and honest communication between
Teamwork colleagues. We believe that a happy employee is a
productive employee. Humanology team spirit is
always uplifted for the best of our clients.

We always believe in doing the right thing which

is to help our partners grow because we believe in
Integrity order for us to grow, our partners must also grow.
We would not tolerate with practices that challenge
integrity.

We always prioritise our customers over ourselves.

Customer We strive to always outperform the objectives
-Centric set by them.

Every challenge is unique and challenges could be

made into opportunities. Our solutions and services
Quality are all home grown and tailored made to all our
customers. We are committed to continuously improve
our quality according to the latest industrial needs.

An organisation is managed by people and having

compassion towards businesses and putting our
Humane customers as our first priority is always practiced
by us.

3
 WorkQ

Assess
Performance
Sure
Celerator
HUMANOLOGY
HUMAN
POTENTIAL
SOLUTIONS
EmployEx BodyLysis

CorpBrand
CorpBrand

Being Humane is Humane Being

 ASSESSCELERATOR

c
Lea P
In erso bli In Tray
der Pu king
Acti ship ter na a
vie l Sp
e Exercise
vity w nal
Simulation atio
Contigency and Situ alysis
Exercise s An
ill
M Sk
n ge
an
ag tio ed
eri ca wl
al u ni no
Sk m K
ills m and La
Mess nguage an
Co ills age U d
Sk nd
and D erstandin
eliver g
y

Psychological Attitudes and

Values
A T
r
S E ou
Tes lity

tri
c
avi tion

Be xerc
me h a
a

S C Be serv
son

ha ise
t

E
h
yc est

vio
E b
Ps T H
Per

ur
S N
S I
M Q
E U
N E
T S

AssessCelerator helps your organisation to:

• Evaluate values, actions, skills, knowledge and attitudes (VASKA) of your employees.
• Identify the talents gap: Boosting human potential to the optimum stage.
• Identify job suitability: Matching the right person with the right job.
• Organise effective succession plan for your employees.

How Humanolog y Serves You

Humanology has established tools and techniques to measure the cognition, affection and behaviour of
employees. The techniques and tools were tested on more than 10 thousand samples that provided us with
valid answers. Designed according to different industries, cultures, ethnics and customised to suit your
organisation needs. Conducted by career psychologists with industrial experience to help your employees
understand the need to grow. One to one consultancy session after each assessment to enable participants
to convert results to strategies. Tools developed by Asian for Asia.

What They Say

“AssessCelerator conducted by
Humanology helps us to identify
talent among PERODUAN.
AssessCelerator helps to prepare
our future leaders”
Dato’ Dr. Zahari Husin
Managing Director
PERODUA, Malaysia
4
 CORPBRAND

CorpBrand
C
O
INTERNAL M EXTERNAL
M
People U
Communication
Talent Gap Mapping N Brand
Organisational Culture Corporate Branding
I Positive Image
Optimum Reaching Out
Process C
Work Processes
Job Description
Key Performance Indicators
A Productivity
Standard and Quality
T Positive Corporate Culture
Inspiring Work Spirit
Technology
Operation System
I Engaged Organisation

Support System
Monitoring System
O
Audit System
N

CorpBrand is a solution that help your organisation to:

• Perform rebranding and transformation focused on people, process and technology.
• Reach out to the stakeholders with a positive brand image, improved productivity
and increased market share.

How Humanolog y Serves You

Change strategies created by Humanology is specialised to handle the resistance to change attitude
in your organisation. The People, Process and Technology (PPT) approach is designed to be easy
to learn and implemented because Humanology understands the employees needs and wants. Proven
Results: The growth and change of internal rebranding is proven clearly through visibility, positive
corporate brand and productivity of the organisation within one year.

What They Say

“Humanology CorpBrand
helps DOF to be more
visible”.
Dato' Haji Munir bin Haji Mohd Nawi
Director General
Department of Fisheries
Malaysia

5
 EMPLOYEX
n
tio

Reward Sy
and Recogn
sa
ni

and
Hea ety
ga

Effi sses

Saf
Pro

lth
Or truc

stem
ition
cie n
r

ce
ga
O

S
nis re

t
ati
Le

tu
on
a de
Co
rs
Cu rpo
hi
p
ltu rat
Na re e
t
of re u
Jo
b
Sen Tru
ior st In
Lea
Affection
der
gement

Fair shi
Trea p
tme
nt

Respec
t
Behaviour
Mana

Alignment
of Members

Empowerment
Cognition
tion
unica
Comm
g
inin ent
Tra elopm
e v ce
D an l
and rm aisa
rfo r or
t
Pe App pp
d
tie t

Su
ion

an
ni n
s

of Life
tu me

e r
re
act
or op

Ca
tisf
pp el

th
O ev

Quality
Sa
D

ow
Job

Gr

EmployEx is a specialised tool to:

• Identify Employee Engagement Index: To create a positive corporate culture.
• Review and set direction to have maximum engagement among employees to work
as one entity.
• Review HR strategies and HR policies to optimise employee engagement.
• Design HR activities to maximise employee engagement.
• Compel outstanding work atmosphere.

How Humanolog y Serves You

Humanology applies emotional psychology techniques to compel outstanding work atmosphere at your
workplace. Our experts ensure to get the buy-in idea from your employees through the hypnotic way to
create a healthy and happy work culture to improve productivity. Established tools to evaluate engagement
through the special Humanometric observation and Humanopsychic measurement so your organisation
would capture comprehensive results. Unbelievable Results: Humanology is able to break the work in silo
culture in workplace in less than one year. Ensuring knowledge and skills transfer to the top management
for continuous sustainability.

What They Say

“The EmployEx developed by

Humanology for Alpro has
helped us to formulate
strategies to engage
all employees”.
Ph. Hiew Fei Tsong
CEO
Alpro Pharmacy Sdn Bhd,
Malaysia

6
 PERFORMANCESURE

PerformanceSure are solutions to help organisation to:

• Evaluate the status of business performance.
• Evaluate accountability of the leaders and employees of the organisation.
• Measure business and employee level of integrity in their daily operations.
• Evaluate the risk and survival rate of the business in thecompetitive industry.
• Manage their organisation through Business Excellence, Lean and Kaizen management.
• Perform management audit for business survival and sustainability.

How Humanolog y Serves You

Humanology applies Performance audit by INTOSAI 3000 to help your organisation to look at success
and performance beyond the financial evaluation. The tools are adapted from Accountability Index (AI)
that is used by the public sector of the Malaysian Government. We base on the industry best practices to
provide guidelines for your company to formulate the strategies your organisation direction. Humanology
was appointed by UNIDO to design the Cambodian Business Excellence Framework and is already
implemented by Cambodia Chamber of Commerce.

What They Say

“Guidelines presented by Humanology helps

to kick start Business Excellence in Cambodia”.
Dr Visoth Chea
Deputy General Director
Phnom Penh Water Supply Authority,
Cambodia

7
 WORKQ

• Compensation Policy
Financial and Benefits
• Career Growth

• Training and Development

• Supportive Leadership
Organisational • Corporate Culture
• Transportation Work Quality Productivity
• Work Environment
• Automomy

• Work-Life Balance
• Personal Growth
Personal • Job Security
Growth • Work Load
• Morale
• Recognition

WorkQ is a specialised tool to:

• Evaluate the status of work according to the Efficiency, Effectiveness and Economical (3E).
• Identify factors to increase work quality.
• Boost productivity through eliminating extravagance (pemborosan), wastage (pembaziran)
and misappropriation (penyelewengan) (3P Principle). 
• Create effective strategies for people, process and technology to increase productivity.

How Humanolog y Serves You

Humanology enables your organisation to measure and solve issues revolving around Efficiency,
Effectiveness and Economical (3E) and extravagance (pemborosan), wastage (pembaziran)
and misappropriation (penyelewengan) (3P Principle). Proven results in just as short as 6 months in various
industries. Knowledge transfer of techniques and skills as the sustainability strategies for your organisation.
Application of behavioural strategies to have mindset shift to create a healthy work culture.

What They Say

“With the WorkQ from

Humanology, my company
productivity increased for
12.4% in just 6 months ”.
Prof. Dr. Sian Hock Seng
Director
Distinguished Holdings
Sdn Bhd

8
 BODYLYSIS

Sincere? Eye Contact Insincere?

Facial Expression

Hand
Honest? and Arm Gestures Deceptive?

Interpersonal and
Good Intrapersonaln Touch Bad
Intention? Intention?

Not
Genuine? Genuine?

True Feet Expression Wrong

information? Information?
Spatial Proxemics

BodyLysis is a specialised tool to:

• Evaluate truthfulness, level of genuinity of anyone in your daily interaction with
people.
• Increase personal branding and reputation.
• Design strategies to handle your counterpart to avoid being manipulated.
• Plan strategies to handle difficult people during the communication process.

How Humanolog y Serves You

Your organisation would be trained and assisted by the nonverbal guru and nonverbal specialists in Asia.
Book writers and advisors from various enforcement agencies in Asia to help your organisation on
improving skills and knowledge in communication. Our experts have been appointed by various
international parties to handle critical issues such as the MH370, Hong Kong Governor elections and
visit of President of China to the United States. Professional advice to enable you to understand the hidden
messages during any face to face communication

What They Say

“I have learnt so much things

from the session.
It helps in my workplace”.

Rokiah
FAMA, Malaysia

9
 HUMANOLOGY
MARKETING
SOLUTIONS

The First Agency

Specialised in
Attitude and Behavior

WE ARE Results-Oriented!
 COMMERCIALATOR

MATURITY C
Production Support Market Diversification
O
GROWTH M
Production
Sales
& Distribution
Business
Growth
M
E
DEVELOPMENT
Pre-production Market Business
R
Prototype Validation Start-up C
PLANNING I
Engineering Strategic Strategic
Prototype Market Plan Business Plan
A
L
FEASIBILITY
A
Technical Feasibility Market Study
T
INVESTIGATION O
Technical Market Venture
Analysis Analysis Assessment R

CommerciaLator is a solution that helps your organisation to:

• Conduct technical and market analysis
• Conduct feasibility studies during commercialisation.
• Plan, execute and monitor commercialisation strategies.
• Provide technical and management support during commercialisation.
• Provide product differentiation strategies, price strategies, promotional strategies
and execution.

How Humanolog y Serves You

Proven track record to assist incubation centre to commercialise organisation’s intellectual property (IP).
CommerciaLator applies synergy beyond boundary to ensure the success of commercialisation of your
organisation products/services. Constant monitoring and coaching matched with marketing strategies
to reach the customers. Established connection with industries to support in the commercialisation.

What They Say

“While pursuing my Ph.D in Cambodia and working

as a factory manager at Whitex Garments (Cambodia)
Co. Ltd. Humanology assisted me by giving advice on how to
examine a situation whether economical, technological,
operational, marketing-related or other and guided me on plans
best suited to manage the situation. It involved approaches
to cut cost, assessing new location, or developing
a new technology”.
Dr. Shirley Samuel Gurunathan Joseph
10
 CUSTOMERS

AL Obje
VQU ct
SER Serv ive
ic
Matr e

Do A
ices

cu na
op ry
g
pin

m ly
Sh yste

en sis
ta
M

tio
n
Social Media
Monitoring
Service
Rating
Post

Pe sto
S ep er
ow ry
p

Cu
rc m
or tion
-u
Fo urve

e
S
ll

Sco
r
vey Effo e
Sur p Cus rt
p
In-A tom
er

CustomerS is a marketing solution to:

• Measure customer satisfaction index as a benchmark for the industry.
• Identify customer satisfaction gap.
• Conduct mystery shopping to monitor and plan customer risk management strategies.
• Plan and execute CS transformation, CS strategies and CS action plan
• Coach customer satisfaction executives to learn the best practices around the globe.

How Humanolog y Serves You

Before measuring customer satisfaction, Humanology analyses the marketing channels to help your
company to convert data into strategies. Humanology has People Skills to capture reliable and valid data.
Quality data that is captured helps your organisation to formulate customer satisfaction strategy through
Neuromarketing. Proven results in as short as 6 months after intensive On Job Training (OJT) and humane
leadership. Humanology ensures knowledge and techniques transfer to your organisation management
team within three years of project conduction.

What They Say

“The customer satisfaction index developed by
Humanology for LHDN has helped us to get a more
reliable and valid measure of the level of our
customer satisfaction”.
Datuk Mohd. Nizom Sairi
Deputy Director General
Inland Revenue Board
of Malaysia

11
 MARKETDIT

Environmental Audit Operation Audit Result-Based Audit

Macro-Environmental
Task Audit Function System Strategy Productivity Brand
Audit

• Demographics • Market • Product • Informaton • Business • Cost Benefit • Brand Mission

System Mission Analysis and Vision
• Political • Customers • Price • Planning • Market • Brand Promise
System Strategy • Cost
• Brand Elements
• Economy • Competitors • Place • Control • Market Effectiveness
System Objectives • Brand Position
• Societal • Distribution • Promotion • New and Goals • Brand Equity
• Profit Analysis
and Dealers Product • Brand Values
• Technology Development
• Sales Force • Brand
• Suppliers Personality
• Cultural
• Brand
• Facilitators and
Performance
Market Firms
• Brand Funnel

MarketDit is a solution that helps your organisation to:

• Measure and audit return on investment (ROI) of your marketing efforts.
• Monitor marketing activities according to efficiency, effectiveness and economical (3E).
• Identify and manage marketing risk that affects corporate image, corporate brand and corporate identity.
• Eliminate marketing activities that are extravagance, wastage and misappropriation.
• Plan, monitor and deliver suitable marketing strategies to achieve the optimum results.

How Humanolog y Serves You

Humanology has a custom made tool to measure return on investment (ROI) to enable your organisation
to avoid the red ocean. Humanology experts apply neuroscience measurement in marketing audit to enable
your organisation to set tactical strategies. Proven results to convert your consumer intention into action
through learning, attitude formation and decision making process.

What They Say

“MarketDit from Humanology

helps me to plan my marketing
strategies effectively.”
Dr. R.Theventhira Desmond
Owner
Witech International College,
Malaysia

12
 MARPLORATION

Understand Market Dynamic Capability Assessment Offering

Country Non-product
Product/Service Product/Service Economic
Analysis Offering
Related Sources
Report Offering of Differentiation Assessment

• Potential Market • PEST Analysis • B2B/B2C Market • Features of new • Customer Service • Cost of
• Industry Analysis • Distribution • Decision Makers product • Necessary manufacturing
• Market Analysis Channel • Trend Setters • Service evolution to access key • Cost of bringing
• Competitive • Potential • Competition plans market segment to market
Analysis Buyers
• Portal 5 Forces

Strategy Formulation and Implementation

Market Plan Strategy Timing Progress Audit

• Marketing and • Marketing • Short Term

Strategy
Revenue Goal Information Objective Tracking
• Marketing Plan • Integrited Marketing • Medium Term
• Promotion Strategy Communication Objective • Market Awareness
• Distribution Strategy • Destination Marketing • Long Term • Customer Tracking
• Pricing Strategy • Relationship Marketing Objective • ROI

MarPloration is a solution to help your organisation to:

• Conduct studies to understand market dynamics.
• Identify comprehensive risk before entering a new market.
• Formulate strategies to explore a new market.
• Capture all requirements to successfully explore into a new market.
• Implement strategies for exploring a new market.
• Conduct public relationship activities to manage the local partners of the new market.
• Audit strategies on market exploration.

How Humanolog y Serves You

Humanology has regional partners from more than 20 countries globally that can help you to expand your
business. Local experts in the respective countries are mostly governmental related experts who knows the
industry well to obtain sufficient information for expansion. Proven results: We are able to formulate
strategies to enable a third world country university to collaborate with a top university in Malaysia.

What They Say

“Humanology has proven results

and loved by Vietnamese! They
are able to expand
our market”.
Ms. Ly Hai
Director
IEF Finance, Vietnam

13
 PERCEPTIONEX

Ef for t
Sc or e

on

Pr Sc
om or
Sc acti
e

ot e
ction

or
a
f
sf I

io
tis i

nd

n
t
Sa
Sa

ex

Ex
Ser
s

ex
ive

pe
d

vi
In
ce

rie
ot

Qual i ty
M

ce n
y
a lit ed pec
Ex
Qu ceiv tat
r ion
Pe

PerceptionEx is a marketing solution to:

• Measure organisation customer experience.
• Capture preliminary marketing data before strategic marketing activities.
• Strategise effective marketing strategies to create brand loyalty.
• Gauge customer engagement before launching of any product, price and promotional strategies.

How Humanolog y Serves You

Humanology has a holistic measurement tool to help your organisation to reach the consumer hearts
through psychological strategies. After the perception measurement, Humanology creates and implements
strategies according to your organisational goals and direction using neuroplasticity method. Humanology
is specialised in quantum psychology to help your organisation to convert the strategies according to your
Return on Investment (ROI) within one year.

What They Say

“PerceptionEx by Humanology
helps me to have clear strategies
to capture the right market.”
Dato’ Simon Leow
Chairman
Posrity Holdings Berhad,
Malaysia

14
 SODIAEX

Advocacy
Authenticity
Encouragement and Motivation
Guidelines

Impact
Psychological
Corporate Branding
Corporate Value
Financial Returns

Influence
Reciprocation
Commitment and Consistency
Social Proof
Liking
Authority
Scarcity
Engagement
Creative Questions
Unique Contests
Q & A Session
Content Generation
Connect With a Social Cause

Exposure
Planning
Desiging
Integrating
Promoting

SodiaEx is a social medial marketing solution that helps your organisation to:
• Conduct social media audit to identify the social media presence of your social media platform.
• Create social media content according to persuasive writing techniques according to customer base.
• Organise social media campaign to create high impact customer engagement.
• Manage corporate branding, corporate image, reputation, customer feedback and complaint.

How Humanolog y Serves You

Humanology applies Gametology to help your organisation to get maximum engagement with your
social media fans. Social media content is written by book writers with neuro-linguistic programming
(NLP) experience to produce hypnotic and influential content. We have more than 150,000 databases
to help you reach out to your desired customers according to your specific criteria.

What They Say

“Humanology helped Malaysian

Tax Academy to promote our
first workshop in 2016”.
Dr. Nik Abdullah
Deputy Director
Inland Revenue Board
of Malaysia

15
 POLITICLYSIS

Political
M Branding
a E
l Voters Demographics
n
D Political Speech Analysis
a P e
a Management
g r c
i e e t
l m Public Relation i Voting Behaviour
y e Management o Analysis
n n
t Social Media
Management

Sun Tzu Art of War

Push
Strategies
Propogation
Strategies
Pull
Strategies

PoliticLysis is a psychological services that specially designed for politicians to:

• Serve as a watchdog for potential risk and news.
• Understand voting behaviour in a selected area.
• Perform behaviour change during the voting campaign.
• Review the opponent’s nonverbal cues to plan “push and pull strategy”.
• Prepare critical review on issues to be addressed with a strong literature report.

How Humanolog y Serves You

Changing difficult behaviour is our core business. We have proven results to apply systematic and scientific
methods to modify voting behaviour. Humanology will reveal all the hidden messages and hidden agendas
through nonverbal communication of the person you spoke to. We provide concrete support of each
statement and argument through comprehensive literature review to provide high standards and convincing
speech. Hypnotic writing is applied when preparing the speech.

What They Say

Prof. Dr Leow Chee Seng helped us tremendously during the chief executive race
and while we did not use his assessment in print, we are grateful for his help in getting us
to understand the candidates better with his reading of their body language. He was also
very effective in assessing for us the body language of the chief executive Leung
Chun-ying when he met with President Xi Jinping. We used his expertise for this
package which was very well-received online and was a viral story:
http://www.scmp.com/news/hong-kong/politics/article/2078844/
raised-eyebrows-tight-facial-muscles-and-uneven-smile-how
Zuraidah Ibrahim
Chief News Editor
South China Morning Post, Hong Kong
16
 HUMANOLOGY TRAINING SERIES

Humanology is committed to bring you the best TRAINING.

The training series is shown below.

“I learnt so much things when attending “Case writing conducted

marketing training that I can by Humanology is a good course
shared with my students”. and worth it to attend. The course
provides new perspective of how
Pn Rosnah bt Loman, Educational Service
to deliver my works. It challenges the
Officer, Vocational College, Pasir Mas.
status quo of doing routine
works. It is really useful to attend
the course”.

E NTIAL Dr. Hairul, National Audit

T
AT E A
R R Department, Malaysia
TO
M AN PO

TI
ES
E D UCA

TU
DE
RC H M
U

ORGAN
H
P

A
D E R S HI

RK

IZ
A

TI
E T

ON
I

&
N

G
LEA

MANAGEM E N

“Great motivation program. Full of

engagement activities to build strong
AN

teamwork”.

Pn Mariam, General Manager,

M

HRC Perodua, Malaysia

U

H
T

HUMANOLOGY TRAINING SERIES

“Professor Dr Leow Chee Seng has been driving force behind some of the staff develoment programmes at Universiti
Selangor. He conducted several courses that covered a pertinent need of academicians that is “Turning Thesis into
Books.” He conducted this workshop twice. The course was very well organised as by the end of the workshop all of
the participant had the content well mapped out. On top of that he followed the group to guide them further
and to ensure they complete the books. His unconditional
supports extraordinary”.
Assoc. Prof. Dr. Jamilah, UNISEL, Malaysia
17
 WHY JOIN THE HUMANOLOGY MEMBERSHIP?
LET US GROW TOGETHER: WE ARE ONE FAMILY
Humanology provides a platform for YOU to learn, network and grow together in one big family. We care, love,
help and support each members in any attempts. In order for us to grow, we must help our members to grow.

EXCLUSIVE
MEMBER
BENEFITS

73-3 Amber Business Plaza, Jalan Jelawat 1, 56000 Kuala Lumpur.

+603 9174 6755 www.hba.com.my info@hba.com.my www.fb.com/HumanologySB/
 Humanology Sdn Bhd (1224424-D)

73-3 Amber Business Plaza,

Jalan Jelawat 1, 56000 Kuala Lumpur.

+603 - 9174 6755 info@hba.com.my

www.hba.com.my www.fb.com/HumanologySB/