JAYCO

MANUFACTURING AND
MARKETING OF MOSAIC TILES
CHAPTER CONTENTS

1. Introduction
 Introduction
 Scope of the study
 Sources of data
 Aims and objectives
 Methodology
 Limitation
2. Firms profile
Product profile
3. Office management and maintenance of book
4. Marketing mix activities of the firm
5. Consumer Behavior
6. Manufacturing process of Mosaic Tiles
7. Analysis of survey finding
8. Suggestions and conclusion

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Chapter 1

INTRODUCTION
 Introduction
 Scope of the study
 Sources of data
 Aims and objectives
 Methodology
 Limitation

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INTRODUCTION

An ideal research can enable to get accurate information as many

questions more than the executives can obtain information from any
other sources (or) observation in is a main reason for an investigation or
summary to ascertain a probable market for the good is under taken
research mostly goes the answer, but the marketing executives should
know the research can & what he cannot do and be able to the research
by research project.

This project report deals with the study of mosaic tiles with
regards to performance and market share of Jayco tiles manufactured by
M/s Jayashree construction, Shimogga.

Reference has also being made to the marketing and other tiles
and comparative analysis with regard to completive brands at mosaic
tiles. Jayco is an industrial firm producing different type of colored and
designed mosaic tiles. The firm also channels’ other products like
increase paver design etc.

This project report aims 10 carry out the detail study of the
consumer attitude towards the products, method of office management,
sales producer manufacturing process which is involved in Jayashree
construction.

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Scope of the Study:

The mosaic tiles is one of the important consumer item, it is used

all over the country includes Home, Schools colleges, Hospitals,
Companies etc. The marketing research is limited only to Shimogga city.
The unit has come under good name in the mosaic tile line M/S
Jayashree constructions;

The unit is doing the work as department through contractors and

also doing the Shimogga dist.

Sources of Data:-

For the purpose of conducting the study both primary and

secondary data have been collected.

Primary data are original data gathered specifically for the project
ex:- Obtaining information from company proprietors through personal
interviews etc

The method of survey was reserved in gathering primary data

survey was conducted to see the attitude of the people about mosaic
flooring files (Jayco). This survey consisting of gathering data of
interviewing a unit of person through questionnaire.

From this type of survey we can get the original information the
selected persons. Through both survey method and personal interview
method have been used in study

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Aims and objectives:

 Study as consumer behavior while seeking a particular brand of

mosaic tiles.
 To measure consumer opinion toward the mosaic tiles and also what
factor influence as the time as buying.
 To determine the acceptance, renentration and market position of Jay
co mosaic tiles on compared with that of other competitive brand.
 To study compellation environment while marketing the products of
Jayashree construction.
 To make some analysis as office organization with reference to
profile, cars etc and final accounts of the firm.
 To ascertain the method of distribution employed by them their
prices, term of sales and promotional efforts as line as sales.
 To make suitable recommendations to Jay co to enable them to
modify their marketing strategy in the light as our finding of survey.
 It is given suggestion in improving marketing strategy as the co. And
show room in Shimogga for increasing sales.

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Methodology

For the purpose of conducting study, both primary and secondary

data have used to from this project report. The sources of secondary data
are

1. Published annual reports

2. Books and articles
3. Encyclopedias
4. Magazines
5. Journals
6. Internal.

Primary data has been collected with personal interviews of respondents

who have assembled mosaic tiles. The selection of respondents has been
made on the basis of satisfied random method of sampling.
Questionnaire has been issued to respondents. The primary data is
collected in a simple random sample basis. In Shimogga customer are
surveyed in different segment of the society based on income status and
location.

For the purpose of analyzing performance of M/S Jayashree

constructions, their sales, profits and other details have been collected
from the managing partner of the firm.

Totally 50 respondents were contacted, for the purpose of convenience,

survey will be conducted in b/n fine areas of Shimogga City. In were
being surveyed

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Limitations

The scope of the study as limited to Shimogga city and the inferences’
have also been drawn with the help of the opinion as the respondents of
Shimogga city. Therefore there are chances as inference, becoming
unsuitable in such marketing measurements when have completely
system see up as marketing trends.

These are money chamber as justifying his purchase whether is wrong

(or) right, these create a bias respondents.

Even then, all necessary attempts have been made and presentation have
been taken to sale out and enact correct answer as to make the study as
mosaic tiles as realistic possible.

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Chapetr-2

THE PROFILE OF THE FIRM

 Growth of the firm Jay co
 Organization structure
 Capital structure
 Function of various Department in the firm
 Material Management

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Firms profile:

Mosaic tiles are very popular with architects. Civil engineers,

people associated with of building contractors and especially the owner
of building, the reason for the universal appeal and Occam of these
unique materials is due to its heterogeneous color, pattern and beautiful
design etc

The Jayashree construction was situated in industrial area (or)

industrial estate of Shimogga city. It was started in the year 1980 with a
capital of B 5,20,000. The unit was based on partnership of Sri
Balakrishna .S.and another one is sri.Bapu S Rao. By investing equal
share of capital.

Current partners of the firm, in the year 1991 Bapu.S. Rao died, in
the same line deelip Kumar had been join to firm, by investing Rs
300,000 In the year 2001 Sri Balakrishna S. Nikam retired from
partnership firm, on behalf of S. Nikarn the Smt, Vijaya Laksmi and
Mr.Purushotham Join the firm, they also going to invest Rs 300,000
each.

Basically this firm designed to manufacture of mosaic flooring tiles, the

unit purchased the mosaic readymade chips from Andra Pradesh, this
firm needs monthly 40 to 50 tones mosaic chips.

The mosaic important means of establish this firm is (i) marketability of

the firm

1. Shimogga city is easy to access to all type of transportation.

2. Availability of lab our

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3. other.

This Jayshree construction is experienced nearly 30 years, in is treading

business. The firm is going to work 60% of trade related to government,
and 40% others this firm very much famous for manufacturing white
designed tiles.

In totally, this new unit is designed to produce those products which are
required in the building construction and for decoration purpose.

Organization Structure

Ownership of the firm is handed by Mr. Purushotham, Mr. Deelip

Kumar and Mr Vijaya Lakshmi .Due to 10 year experience of the
partners all major decision will taking on the basis of dicussion method.
And also they gained some adequate knowledge in production, sales
process, factory management and financial management..

The activities involved in the firm, is divided into 3 departments

1. Administrative department
2. Manufacturing Department
3. Distribution and polishing Department

Functions:

1. Administrative Department:-
The process of administrative department is to build a good
relationship with contractors, engineers and customers, Administrative
department of Jayashree construction is in Jail Road Shimogga. This
administrative department is going to perform the following functions.

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1. Formation of policies, producer of office work

2. Receiving orders from customers, contractors and engineers.
3. Assisting manufacturing department in producing tiles of quality
in right guaranty
4. Collecting customer feedback
5. Instructing works proper polishing and designing them in buying
properly without defuse in playing
6. Supervising other departments.
This department has a managing director who has face control
over all departments. Which are working in a firm
Manager
Accountant
Salesman

2) Manufacturing Department:
This department is situated in the factory premises which is
located at industrial estate this department is consisting of a manager,
Supervisor, 7 skilled worker and 2 unskilled workers, the main function
as this department is concerned with manufacturing of tiles. It also
arranges for distribution of the products.

3).Distribution and polishing department:

This department is concerned with the distribution of mosaic tiles
and fixing and polishing activities. This department only on customers
demand performs the fixing and polishing fuetiors. In performing its
function it assisted by the administrative department. At present where
are 10 layer and polishers working in the department under a supervisor.

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Material Management:
The material management places very important role in a growth
of the firm. One of the basic function management is to employ capital
efficiency to get maximum result.

1. To Maximum the profit

2. To Minimizing cost of production
3. To maximizing production with a given amount of capital

Market Management: Offers a wide scope for reducing costs

technique of materials management losing about reduction in cost and
increasing profiles a more and also quality of a product in easy way.

Material Management: is a body of knowledge which is help manager to

improve the productivity of capital, if contains most effective
techniques which are necessary for a industry . It preventing carriage
amounts of capital being clocked up for improving capital turnover ratio.

Objectives:-
1. Maintaining continuity of productive operation by insuring a
uniform flow of materials.
2. ‘Reducing materials cost by systematic use of scientific
techniques.
3. Reducing working capital for productive purpose by effective
control of inventories.

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Inventory Control:-

Inventory control is a planned method of management what to

indent when to indent, how much to indent and how much to stock so
that purchasing with a lowest price.

Inventory control department responsible for receiving the

materials which is purchased, scientific strong’s and induce of materials
to other departments on authorized requisitions and also maintain
necessary records.

Thus inventory control is most important of control cost of production

and total capital investment is reduced others increasing the return on
capital.

Purchasing Functions:-

Purchasing functions is one of the basic functions of material

management. Which carried by purchase departments the department
which concerned with purchase of right quality of materials in right
quantity as right price from a source of department?

On the requirement of the production department the purchase is

done. the spending of every single rupee sainted goes directly to the
profile” major purchasing decision will handed by a purchase manager.

Storage Department

The store department especially meant with three things is quality,

quantity and cost of production the storage of materials should be
affected in sufficient manner as to ensure savings in space, time and

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energy and avoided cost of stationary. This store department mainly

handled by a store storekeeper.

Organization structure

Board of directors

Managing
directors

Manufacturin Administrativ Distribution Purchase Store

g dept e Dept & Polishing dept Dept
Dept

Manager Manager Supervisor Manager Store

Supervisor Accountant Worker Supervisor Keeper

Workers Salesman Dealers

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PRODUCT PROFILE
Introduction:

The production tile is very familiar to everyone because now a day

it is very essential necessary produces to the consumers. Highly it is used
for recording the floors walls, roofs etc in may study. I am dealing with
the mosaic tiles.

Types of tiles:

They are many kinds of tiles we may found in our usual market.
Those are follows

 Ordinary tiles
 Designed tiles
 Mosaic tiles

Mosaic is the art of creating images with an assemblage of small

pieces of colored glass stone. Or other material .it may be a technique of
decorative art, an aspect of interior decoration.

History of the mosaic tiles:-

The English word tiles and French tiles are derived from the latin
word “ fegula’ thus may be used as structural or decorative to cover
floor. The composition of the lay and fining temperature determine
whether ceramic tiles and the will be porous were similar to bricks’ .

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They may be coated with a vitreous glaze containing mineral

oxides that give string color the term tiles is extended to include small
that pieces of surfacing materials.

M/s Jay co is an industrial firm producing different types of colored and

designed mosaic tiles.

Mosaic

Cone mosaic courtyard Irano Roamn floor mosaic detail from the
palace of shapur I at Bishapur from Uruk in Mesopotomia 3000 BC

Fur mosaic with portrait of Emperor Franz Joseph

Mosaic is the art of creating images with an assemblage of small

pieces of colored glass, stone, or other materials. It may be a technique
of decorative art, an aspect of interior decoration, or of cultural and
spiritual significance as in a cathedral. Small pieces, normally roughly
cubic, of stone or glass of different colors, known as tesserare, are used
to create a pattern or picture.

Mosaic is an art of decorating a surface with designs made up of

closely sets, usually variously colored small pieces of material such as
stones minerals, glares tiles or shell, unlike, inlay in which the piece to
be applied one set in to a surface, which has been hallowed out to
receive the design, mosaic, piece are applied on to surface which has
been prepared with an adhesive. Mosaic differs from inlay in the size of
its components; mosaic differs from inlay in the size of its components.
Mosaic piece are anonymous fraction of the design and rarely have the
dimensions of piece in tarsia work tied inlay usually of wood whose

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function is after the rending of whose portion of a figure of pettern. One

dissembled mosaic cannot be resembled on the basis of the form of the
individual pieces.

In Romans Imperial times, however an important change

occurred, when mosaic gradually developed its our arthritic laws, still
basically a medium used for floor, its new rules of composition were
governed by a conception of perspective and choice of view point
different from those of wall decoration. Equally important was
simplification of form brought about demand for expectation production
methods. In the same period the increasing use of more strongly colored
materials also stimulated the growing autonomy of mosaic from
painting.

As means of covering walls and vaults, mosaic finally realized its

feel potentialities for striking and suggestive distance effect which
surface they’re of painting.

In antiquity, mosaics first were made of unit pebbles of uniform

size the Greeks, who elevated the pebble mosaics to an art of great
refinement. Also imrented the so called tersera techniques, Terseras
[Latin for ‘cubes’ or ‘dice] are pices that have been cut to a triangular
squares, or grid of cubes that make up the mosaic surface.

Tersaras very considerably in size. The finest mosaics of

antiquities were made of tersarae cut from glass threads or splinters
ordinary floor decorations consisted of cubes about one centimeter
square.

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As long as mosaic was a technique for making of floor, the main

requisite for making of floor, the main requisite for making of floor, the
main requisite of its materials, besides their color was their resistance to
wear.

Mosaic is a design produced by grouping together small piece of

colored marbles enamel or glass and cementing them into a surface
Mosaic is used in decorating walls floors and ceilings and also in tell
making of something as monuments bags groceries. The pieces of
material used in Mosaic work are usually in the general shape of cube
although they may not be uniform the pieces vary in size accounting to
the type of work.

In the middle ages, when this act was at its height artist are some
time used cubes so small that they could insert eighty of them in one
square inch place. In some mosaics however, the pieces. Are several
cubic inches in size and bigger.

To make a large Mosaic the artist may use many thousands of pieces. A
mason first cover with west plaster is cementing the surface that is to be
decorated. Then the artists outline his design and fasten in the cubes.

THE ISLAMIC AND CHINES THAT LEAD TO MOSAICS

Buildings in 9th century the samaria in Mesopotomia were

adorned with 10th inch square tiles surrounded by long hexagonal tiles
with multi colors. Persian tiles works was at its height from 12 the to 15 th
century. The mosque public building and fine hours of such cities as
Rayy. Tabriz, Isfahan and Veramin were respondent inside and out with

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brilliantly glazed wall tiles or were lastered in an indecent golded broken

that changed to green0 purple or ruby in the changing light, large tiles
had parts of such design and were combined to large form of panels,,
small monochrome tiles were arranged in geometric mosaics.

That was important in ancient china, Thumb of plan period were

decorative with tiles bearing stamped or molded figures molded wall tile
as the high tiles of the roof of when assembled formed diagonals and
other, figures.

EUROPEAN

On 12 the century tiles floors began to appeal tiles in which

cathedrals they were of encaustic tiles in which designed is yellow or
white clay were inlaid in red broom durable surface over the countries
floors of houses came to be made of plains clay tiles in fine houses, of
black and white marbles tiles . Spanish architecture, under strong Islamic
influence and tiles to such an ext3ent that a Spanish expressions for
poverty in to have house without tiles walls were wainscot in tiles which
were often blue and white or furthered.

By mid 7th century whole walls of Dutch room were covered with
depth tiles in a unique Dutch Style.Some times each tiles had a delicate
scheme painted on it and sometimes many cities. Together formed an
cargo seen. Dutch tiles were exported and to England and America to
face fine places and to Germanic countries to cover the great heating
stones.

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SPANISH

Architecture, under strong Islamic Influence, used file to such as extent

that a Spanish Expression for poverty is ‘wall were wainscoted. Dutch
tiles were exported to England and U.S.A to face fire and to ceramic to
cover the great heating stones.

MODERN

In 21st century tiles provide not only color design but also durable,
sanitary and early maintained surface, it is used on the walls and floors
of kitchen, Foyers, Bath rooms’ patios, Swimming pools, Laboratories,
Hospitals and public areas such as Sub ways.

TECHNIQES

The most commonly used adhesive for mosaics was mosaic, the
functions of which in 21st century has been largely takes over by modern
tougher kinds of Marta’s of glue. In Roman floors two or others layers of
martar preceded the getting bed that first layer rested on a thick
foundation of stone that presented getting of the mortar bed and the
formation of cracks. The final layer rested on a thick foundation of stone
layers was of fine consistency and frequently contained powdered
marbles and binding elements such as pounded brick.

In 20th century, Mosaic increasingly has become an art divided b/n

the inventor who the design and the worker who executes it. It may be
that the dry character of name modern mosaics can be described to the
facts that the artist no longer puts its thumb on every tesserae.

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Roman transferred Mosaic from an exclusive art to a common

decoration medium. Some of the earliest example of thin new type of
floor is in the late republican [2nd century BC] houses at decos.For room
of secondary importance and often for floors surroundings the finely
designed and executed central embelmata room the Roman developed a
simpler, can artistic kind of mosaic the floors are set with fairly large
tessare with a limited range of colors. Some sending towards
monochrome [B &W] the decorative designs and motifs are also simple
and un complicated.

In the early Middle Ages. The Byzantine developed their

particular form of floor covering consisting of geometrical mosaic made
up of pieces of marble of various size and shapes usually with some
tesserae work added for special coloristical touches. This fashion spread
to other parts of Italy and even to France and Germany.

19th century histograms and the breaking down of Neo classicisms

contempt for Byzantine art led to increasing interest in and demand fast
mosaics improvement in the techniques of prefabrication according to
the Indirect method and in the manufacturing of tesserae material led to
a veritable mass production which has put its mark on countless
churches, town halls and open houses.

Today’s Mosaics is just one out of a very range of technique that

have as common principle the piecing together of a surface covering
with the use of different durable or non durable material.

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OTHER ASPECTS REGARDING THE PRODUCT HISTORY

The pieces which mosaics are made are called tesserue some of the
best of these come from Italy today. Mosaics makers know have a choice
of about 23,000 different color stones to use in their designs. Although
beautiful designs required real artisting the basic process of Mosaic
making is simple. It has been used in many part of worked for thousand
years ago.About 5000 years ago the Samarians [In what in know Iraq]
covered walls with mosaics formed of cones of baked clay. Latin
American, Indians were making stones mosaics a thousand years ago.
Although they had no contact with the Old world. The major Indian
made some mosaics of feathers. The ancient Egyptian and Astrians and
for making inlays for decorating thrones and other furniture and for
making jewelry. The Greeks often cover their monuments and columns
with mosaic.

The roman made mosaic pavements the designs of which ranged

from black and white geometric pattern to colorful landscape, and
portraits. In pompail there is a mosaic picturing Alexander’s Victory as
Issues. In the fourth century BC Ancient temples were decorated with
mosaic and mosaic work was also begun in Christian about the fourth
century.

Today school children some time use bits of color stones to tile to
make mosaic trivets tabletop and marble morals in simple but colorful
designs.

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KINDS OF MOSAIC WORKS

Floors are often made of mosaic chips although terrazzo is also popular.
The terrazzo is a cement flooring in which fragment of stones are set to
make a stone surface, which is completed by polishing. A mosaic effect
is produced terrazzo when different colors are used. Many of the wide in
Lisbon, Portugal and Brazil are made of Mosaics.

The use of Mosaics in other modern countries has increased

rapidly during the past few years. Mosaics how appear in churches,
government is the making of a mosaic design to hand on the walls in a
frame like a painting.

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CHAPTER-3

OFFICE MANAGEMENT AND

MAINTANANCE OF BOOK

 Introduction of office
 Internal affairs of Jay co
 Dealing with consumer in showroom
 Working format of Jayashree construction with various
documents
 Polishing and laying work
 Formats of various bill
 Analysis of financial statements.

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OFFFICE MANAGEMENT AND MAINTAENANCE OF BOOKS

OF ACCOUNTS

Introduction of Office:-

Office is an important department in each industry. Office is

concerned with proper maintenances of its day to day. Affair with a
proper management of office transaction is very difficult to control the
large business. In every office is mainly passing through various books
of accounts like cash a/c profit and cash a/c manufacturing account, and
balance sheet etc.

Even then it also contain the various books called cash book,
billhooks, Petty cash book, Journal voucher, ledge and also maintaining
privacy separate customer ledger wick maintained far trading purpose.

By having the efficient management towards the affairs of office

the term may the following advantages.

1. They may forecast the future profit

2. The profit maximization may take.
3. The records may kept correctly which is helpful to audit of
company
4. It is the place of correspondence contact with customers and
manager.
5. Records and books of accounts which make a way for new
planning regarding firms internal affairs etc,.
6. It ensures quick decision over only kind of materials.
The internal affairs of Jayashree construction

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M/s Jayashree construction is since in Industrial estate and the office is

situated in near jail circle, Nehru Road, Durgigudi, Shimogga. Where it
is also the show room of various tiles the office as well as the show room
is managed by a major.

The firm has maintaining all the affairs of firm very clearly &
correctly. Under the dynamic management & very good business
through if dileep Kumar. B .Ghatke by comparing so other industries in
Shimogga city. This firm the very strict in maintenance of accounts, they
had different method to kept and record all the accounts. They have
given every kind and designed mosaic tiles a group number with a
different code as follows

Example:- while tiles JCW 10/10, 12/12,12/8 etc.

The proprietors will attend the office in the evening and check all
the accounts. In dau4min will be in industry.

The firm has a regular internal check over the books of accounts
the firm also in engage of regular audit of books as accounts once in a
year. At present accounting department which handled by Basavaraj sir
and Sujatha mam the Auditor will take charge over all the accounts of
the firm and prepare for the final accounts as the end of financial year.
The annual closing of books of accounts of the firm is on 31st march
every year.

The chartered accountant of the firm & H.C Manjunath, who is a

famous auditor in Shimogga city. The firm is discipline in making and

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keeping books as accounts. These ensure the auditor to and the books of
accounts very clearly and he can prepare final account in prescribed him.

Dealing with customers in show room (or) in Office.

The firm has very strict to works the transaction, towards the
affairs of the firm. This firm has very accurate over the various
documents that follow through when there is purchase (or) sales of the
products. For purchase of raw materials they have the documents of
stocks in & go out to the manufacture.

The sales of mosaic tiles has been done on the basis of order given
by the customers for the purpose by displaying the tiles they firm had on
show room near jail circle, the firm (or) industry run (or) depend only on
the organization by customer contributions.

The working format of Jayco consumption with various documents,

bills which come across.

1. When the customer enter into the showroom, he will let to choose &
select the tiles for which the various types of tiles have same coded
number for easy references those numbers are like this 10/10.12/12,
12/8 etc.
2. After selection the proper design he will be given a form called
“Work contract Order” in copy the manager will write name of the
party. detail’s of flooring materials, required size of tiles, contract
orders advance in cash/DD/cheque etc and 50% down payment which
takes from customer.

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3. The next step is to prepare “Production NOTE or work order form

that will be sent to the manufactures/ superintendent who are in
factory.
4. After, the completion of production superintend will sent a letter
called “information letter to the office manager for the completion of
works.
5. Later, Manager of the firm informed to the customer stating that
compulsion of the work. This he will design a copy called “service
card (or ) red card” which contains the details about laying and
polishing.
6. After getting at the time of delivery or the dispatch letter, firm will
prepared customer note to customer ,than 30% amount will received
company from customer during the period of supply.
7. Remaining 20% amount will received compilation of polishing and
laying works .That 20% as further divided 10% for polishing and
10% for laying.

After happening as all aspects with regards to laying polishing

report and confidential report and the final bill payment ,the manager
will kept all those documents in a separate files for each customer this
whole process as the firm its very much discount.

Polishing and laying works:-

Actually laying works will takes 8 to 10 days . It takes one week gap
after the laying of the tiles as the sight of customers. Then the polishing
work is begin the layed mosaic tiles require there stage of polishing.
First stage second stage (or) third stage(or ) Final stage. At first stage it

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takes 10 days for polishing. A second stage to takes 15 days after

towards final stage of polishing will be done with finishing work, then
the owner will asked to have a caller of complication of works by the
particulars controlling about amount given to polishers – layers.

after complitation of all works payment will made to polishers and

layer. If away advance are given to workers it will be deducted.

The analysis for the total cost of production, sales, gross profit (or)
gross loss, raw material consumption

Introduction:

A firm communicates financial information to the users through

financial statements and remarks. Thus those financial statement are
necessary to analysis and interpret to gave a meaning for the variation in
various factors like cost, sales, profits.

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Table No. Analysis of total cost of production 2006 to 2011

Year Total cost of production

2006- 07 13,91,000
2007 – 08 14,74,000
2008 - 09 20,77,000
2009 – 10 25,95,000
2010 - 2011 62,51,000

Gross profit
3000000

2500000

2000000

1500000

1000000

500000

0
200-072006
2005- 2007-08
2006 – 2007 2008-09
2007 - 2008 20082009-10
– 2009 2010-11
2009 - 2010

By analyzing this table we have sun that the total cost of production is
increasing as some equipollent promotion those gives is the decoction of
good financial market towards the products in the year 2010-11.

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Table No-2

Analysis of sales done on the subsequent year

Year Total sales

2006- 07 36,28,000
2007 – 08 32,84,000
2008 - 09 36,49,000
2009 – 10 39,74,000
2010 - 2011 10,077,000

Total Sales
3000000

2500000

2000000

1500000

1000000

500000

0
200-07 2007-08 2008-09 2009-10 2010-11
2005- 2006 2006 – 2007 2007 - 2008 2008 – 2009 2009 - 2010

By Analyzing of these two table, we can interpret e that in the year

2007-08 clear in case the total sales either analysis of in year 2006-07,
and also in the year 2010-11 considerable increase the total sales.

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Table-3

The table showing the gross profit/ loss made during cost 5 years

Year Gross profit Gross cost

2006- 07 9,69,000 -
2007 – 08 13,90,000 -
2008 - 09 15,60,.500 -
2009 – 10 15,61,000 -
2010 - 2011 24,44,000 -

Gross Profit / loss

3000000

2500000

2000000

1500000

1000000

500000

0
200-07
2005- 2006 2007-08
2006 – 2007 20072008-09
- 2008 2008 –2009-10
2009 2010-11
2009 - 2010

This table gives us the grass profit during cost 5 subsequent years in year
2010 -11. The firm had a good grass profit over last 5 years.

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Table -4

The table showing the manufacturing cost with sales ( in percentage)

Year Total cost of production Sales %

2006- 07 13,91,000 36,28,000 14%
2007 – 08 14,74,000 32,84,000 17%
2008 - 09 20,77,000 36,49,000 22%
2009 – 10 25,95,000 39,74,000 24%
2010 - 11 62,51,000 100,77,000 23%

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Table No-5

The following table gives a clear picture of the row materials consumed
since 2011

Year Total consumption of raw materials

2006- 07 7,67,000
2007 – 08 9,45,000
2008 - 09 12,42,000
2009 – 10 29,28,000
2010 - 11 49,84,000

Total consumption of raw materials

4984000
5000000
4500000
4000000
3500000 2928000
3000000
2500000
2000000
1242000
1500000 945000
767000
1000000
500000
0
200-07
2005 -06 2007-08
2006 -07 2007 2008-09
-08 2008 –092009-10
2009 -102010-11

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CHAPTER-4

MARKETING MIX

 Marketing concepts
 Marketing mix
 Production mix policy
 Price mix
 Promotion mix
 Distribution mix

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Marketing mix:

Marketing does not mean were transfer of goods from sellers to

buyers. Marketing means distribution as good from producers to final
consumers these marketing concept divided into 2 division:-

1) Traditional (or) old concept

2) Modern concept
1) Traditional concept:-
It is a process by which products are made available to the final
consumers from the place of production. It consists of all those activities
which are meant to ensure the flow of good and service from the
producers to the final consumer.
In the traditional concepts involves “the performance of business
activities that direct the flow of goods and services from producers
consumer(or) user”
2) Modern marketing concept:-

Modern marketing concept is consumer oriented, according to

modern marketing concept the marketing is the process of discovery
translating demand for their producers under the keep competition
and secreting the demand with the help of channel of distribution.
The concept of modern marketing is will going to as will as science
and art includes several approaches those are follows as under.

1) commodity approach:-We study the flow of a certain commodity

and its transformation from the original producer to final
consumer.

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2) Institutional approach:- Under this the process of distribution of

goods from producers to final consumer, various agencies take
part, they include producers middlemen like, Wholesalers and
retailers, Mercian will agents like commission agents brokers etc.
3) The financial approach: Under these concept marketing activities
divide into number of functions, and the approach analysis in
deistic the specific functions of marketing such as buying, selling
transportation
4) The management (or) decision making approach:- This is the
studying of marketing this approach combines certain features as
the first three approach it seeks release them from decision.
Making viewpoints it is based on the fact is purely a management
function

These are some important approach which is maintaining considered

by manufacturing industries

Marketing Mix:-

The produce itself constitutes the most important comment of

marketing mix closely field to the product of its packaging branding. As
a product along with its packaging branding. Create a particular image in
the consumers mind. Another element in the marketing mix of any firm
is the system of marketing channels through which products are
distributed ultimate consumer.

Another clement is pricing policies of marketing mix. Finally another

important element which has been used by firm is promotion, activities

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which includes, advertising, sales promotion, and free gifts as well as

personal selling.

Thus the marketing function are grouped has under,

1) Product mix:- which includes produce manager, packaging,

branding cabling and produce life cycle quality design.
2) Price mix:-Policies of pricing discount, Concessions etc
3) Promotion mix:- Advertising, salesmanship, sales promotion and
publicity.
4) Physical distribution: Consisting of transportation ware housing,
physical distributor.

Product mix policy:-

A product is the buy element of marketing mix, A product policy and

strength in the important element of a firm, since any firm is flaked to
manufacture and sell a produce as a sale price which will yield a
reasonable profit of the firm.

In general usage, product a set as eligible physical and chemical

attitudes, assembled in an easily independent and reaching recognizable
firm. Accounting to Phillip kotlar

“ A product is everything that can be offered to a market for attention,

acquisition, use (or) consumption that might satisfy want (or) need”.

Thus it is clear that product is an only a tangible abject, the

intangible service and psychological attributes such as satisfaction,
precise image etc.

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Product policy adopted by Jay co:-

This industry is carrying on with the production of mosaic tiles

this produce comes under the category of convention goods other basic
necessary or the luxuries goods. In order to compare the market this
concern produces the varieties of tiles. Which are different in their
design, color, price etc… modification of the products transitive to him
is taken with modern technique for acquiring more market share.

It produces various as tiles; each variety are made on the basis of

main colors of the stones. Sales force and the concern has sufficient
knowledge about the selling of tiles in dynamic method they which the
customers in their purchases.

They adopt proper product policy the policy is a certain principle

of operation adapted by management to guide other of operation
adopted, a policy sets the objectives to be achieved and also the limits
within which management has to operate product policy are company all
to guide.

Decision making policy with regard to product:-

The product policy is not nearly concerned with producing good quality
products is as obviously higher quality in distending the producer quality
the marketing mix must be considered and integrated to arrive at a
produce planning is these concerned the following points.

1. The development and production of new produce.

2. Modification of existing products.
3. Elimination of unprofitable products.

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4. Packing and branding also clearly connected with the product

characters.
This firm as adopted the good decision. Making policy and
satisfies all the above policy well in good faith.

THUS product Planning is major responsibly of the firm’s chief

executive of the company it as a tem as activates and the most important
link in development of any product obviously management. S0 it is
necessary to understand the following management decision.

Management should firms be responsible for formulating policies

marketing management can take up any problems counted with the
produce development of introduction

Co- ordination b/w the various departments as the next important

consideration.

Quality control, produce design, ability to take calculated take is also

considered.

Produce planning of Jaya co

Produce mix is important concept of marketing management the produce

mix is three dimensional those are breadth refers to the varying of
produce manufactured, and deals by a single manufacture, depth depends
upon a number of production in each mix of produces and its
consistency.

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The following are the products manufacture deal of the firm.

Produce line (1)

1. Mosaic chips of all colors and designed PBLBS are manufactured,

2. Curbs
3. Pavers

Product line (2)

MARBIE

KADAPPA

POLYSHING AND CUTTING.

PACKAGING AND TRANSPORTATIN:-

Packaging may be defined as the “the wrapping and creating of goods

for the purpose of transportation (or)strong (or) it may be defined as the
general group of Aviles in the planning of a product while corresponding
mosaic tiles there packing is no necessary due to necessary produce”.

Packing includes the talent of the designer, the technician the

advertisement and the top management”.

Objectives of packing:-

1. To create the desire to possess the producer.

2. To compel attention to purchase the producer.
3. To supply a consumer need.
4. To re distribute existing consumer demand more.
5. To improve profit by improving the product image.

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The producing policy adopted by Jaya co:-

While carrying mosaic tiles, curbs the packaging is no necessary.

Because the nature of the produce is like that however of only
damage occur the cover bear the cost. This will be change in the
carry products to the customers

Transportation:-

While transporting mosaic tiles their packing is not necessary due to the
nature of product now ever any damage carried during transportation
will be born by the concern itself .the concern takes full responsibility
for damages of any occurs during corporation periods. Transportation
can us decided on behalf of customer order required.

Branding policy:-

Jayashree contraction of Tiles have be manufacturing, the mosaic tiles

under the brand name “Jay co” branding is produce of a name to a
produce as group as products image it was mosaic that the customers
know only JAYCO TILES name other than the industry name (or)
properties name. The industry using name Jayashree construction are a
special names other than the properties name (or) only special symbols.

While analyzing product policy of the co. it is important to same about

republishing function connected with the laid mosaic tiles which
necessary for branding.

One a brand is used t becomes the integral policy the produce

from the point of manufacture middle man (or) reviler which considering

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exploring a brand can be defined as retailer who is considering

employing a brand can be defined as a device to assist in the process of
creating simulating 9or) maintain demand for has products.

REASON FOR BRANDING

1. To create an identification of the produce and give distinctiveness

to it.
2. It increases the chance of success of advertising and sales
promotion programs.
3. To build up a bright image of the brand and his produce.
4. It helps to consumers to identify the produce with a brand name of
the company.
5. Good brand facilities the manufacturers in introducing his new
producers successfully.

Produce life cycle:-

Product posses through certain different (or) distance rags during the life
span of produce.

The importance sales from the view point of marketing can be grouped
into four.

1. Innovation sales are strategy

2. Grown raising sales or increasing sales
3. Measuring constant sale
4. Decline fall in sale.

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Produce life style of Jaya co

As a produce has not even complained are phase of its life in the
market. And also non availability of produce figure so it difficult to
drown conclusion on its life cycle, hence sales group has been shower.

Year Total sales

2006 -07 36,28,129
2007 -08 32,84,530
2008 -09 36,49,016
2009 -10 39,74,092
2010 - 11 1,77,66,514

Price mix policy:-

Pricing decision have starting importance in any enterprise the pricing as

a firm no. may importation t the manufacture but also to the wholesaler
pricing governs the very flexibility of any a marketing program because
it is the only element in a marketing mix ascending for demand and
sales.

Price influence consumer purchase decisions because price as the

prime regulator of the production. Distributing and consumption of
goods, and also a manufacturer we not really free to adopt his own price
police. But only good pricing policy must be aimed to offering
reasonable price to the customer are substitute available in the market.

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Jay co tiles has its own pricing policy % has equal margin of profits on
the cost of production for the fire there category tiles. But for the last
category is increase the profile margin that is shown in the table given
bellows.

Sl.No Name of the group Cost square Price square

1 Grey tiles (with (10x10) 3000to 3500
works p&l)
2 White tiles (10x10) 3500 to 4600

3 Color & design tiles 3500 above

(10x10)
4 Color design tiles 25 to10 in
(12x12) (3800 polet &
largest)

The industry has in own payment policy amounting to the policy the
customer as the time to placing order pay 50% payment of the amount.
after finished according to the requirement in 30% should be paid and
after carrying and policing remaining 20% should be paid.

In case laying and polishing need not be under taken by the firm,
the customers required to pay 100 % amount of the time of purchase (or)
delivery of products.

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Promotion mix policy:-

Promotion is the process of marketing communication involving

information persuading and influence. It sets as powerful goods and
providing the setting edge of its ensure marketing program of is a form
of non competition.

The promotion that when is followed by Jaya co industry

1. Advertising
2. Publicity
3. Personal selling.
4. Others

1. Advertising

Advertising is a vital media, which convince customers about the

product. It is important salesmanship for mass selling a mean of mass
communication the industry has adopted several advertising media
which are as follows

1. Social news paper advertising

2. Advertising by calendars
3. Dairy distribution
4. Showroom display
5. In occasions gifts are offered to customers.

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2. Publicity:-

Publicity is important tool for promotion, publicity, media include

opinion leaders, news magazines satisfied consumers etc.

3. Sale promotion:-

Thus sales promotion links between advertising and salesmanship. It is

a method of offering benefits these industry aim as one as a sales
promotion method, the industry has spent yearly Rs 30,000 for
advertising and sales promotion scheme.

4. Salesman ship

A will sales man us a preliminary request met for successful business the
industry as well trained is having a full knowledge about industry
produce as well as marketing aspects, sales force and showroom .But the
not any salesmen except un showroom.

5. Distribution mix policy:-

Distribution means to is a way in which the produce transfers
from purchase to final customer, the channel (or) link of the
industry is shown as under.
Manufacturing ------------------- customer.
The firm un supply mosaic tiles directly to consumer. In
which has been the risk of clearly of the produce through carry
etc. The copy of distribution packaging wrapping etc. the
distribution cost will be stimulated on the basis of orders.

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CONSUMER BEHAVIOUR

In the modern business world goods and services were produced in

anticipation of future demand. The existence of competition, the
changing of future demand. The existence of competition, the changing
wants and needs of the consumers has increased the importance of
studying the consumers. Mere over all the marketing activities of a firm
are shaped around the customers the success or failure of marketing
depends upon the behavior of target consumers and hence the
importance of studying the consumer behavior towards different product
has increased enormously.

According to Walter and poul “ consumer behavior is the process

whereby the individual decide about what, when, where, how and from
whom to purchase the goods and services. It can be defined as “All
psychological social and physical behavior of the potential consumers as
they become aware of evaluate purchase, consume and tell others about
the product or services”.

The consumer behavior is determined to greater extent by social

and physical factors. It is necessary for the marketing manager to
understand then before he plants this marketing strategy.

DETERMINATION OF CONSUMER BEHAVIOUR

Consumer behavior is a process in which the buyer is at the center,

which is motivated by certain needs and goals.

The gathers the product related information, responds to the

stimuli and may purchase some product or service of his interest.

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The determinants of consumer behavior can broadly be studied

under 2 categories.

1. External or social and cultural influence on consumer behavior.

2. Internal influence on consumer behavior.

a) External influences:-
Certain external forces such as follows influence the consumer
behavior.
1. Family:

The basic buying unit in a society is the family. Most of us live in

familiar and make purchase for their one or more members. It is
essential for the marketer to understand the influence of the members
of a family on different purchase. They are five different rules that
the family members can play in the buying decisions of a family.

a) Interior
b) Influencers
c) Decider
d) Buyer.

The marketing manager must therefore the aware of the influences of the
family upon the buying processes. The influence of wife predominates
on food items. The husbands influences predominates on purchase of
durable like drink, ear, life influence, bungalow etc, joint decision may
be taken on the purchases of household furniture on the selection of
school, for their children etc.

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b) Reference Group:-

A human being is asocial animal and spend much of his life in

group situation and family, a friends, circle local club, a athletic team, a
college living room etc, are some of the examples of small reference in
which each member will have face to five interaction about the product
and its quality. The members are accepts the products or service
information provided by their poor group, on the quality of the product
on its performance style etc, which is hard to evaluate objectively, in the
consumer decision making process.

c) SOCIAL CLAUSE:-

Broadly speaking we have three distinct social clause viz. Upper, middle
and lower classes. The people of each of these classes will have their
own life styles, income level pattern of purchase etc. The consumers
buying behavior is determined by the social class to which they belong.
The upper class consumers wants the products that are clear symbol of
their status middle class consumers shop carefully they read advertises
and compare the prices before buying. The lower class consumers are
influenced by the point of purchase materials. The business house will
have to use different advertising media for stimulating the people of
different social classes.

d) CULTURE:-

It refers to social heritage of the society it includes a set of

demand beliefs, values, attitudes, morals, customs, habits and other
forms of behavior that are shared by a society and transmitted. These

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cultural influences can provide an important basis for market

segmentation, product development, advertising etc, much of our
cultural institutions like family, school, temple, language; customs
traditions etc provide guide lines to the marketers. Technological
advances may influence cultural changes. Marketing strategies can be
developed for each culture separately.

b. INTERNAL INFLUENCES:

The internal or intra personal influence on consumer’s behavior are as

follows:-

1. MOTIVATION:-

Motive means that which includes a person to act in a particular way. A

motive is a stimulate need that an individual seeks to satisfy. The
motives are the derives that are responsible for human behavior

For e.g:- Hunger is a motive using a man to work out for food
likewise the buying motives are the motives which urge 9force) a person
to buy product or services.

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THEORY OF MOTIVATION

Abraham mallow has developed the theory motivation the felt that man
is a perpetuating wanting unit, There is no need to the human wants the
fact that as each need is fulfilled another higher lend need arises and
demand priority in its satisfaction it has developed a higher level of
needs which is as follows:-

a) Basic or psychological needs.

b) Safety needs.
c) Belongingness and love needs.
d) Self actualization needs.
e) Desire to know and understand.

Thus the marketing management must have to understand the needs of

the customers so as to frame a comprehensive marketing strategy. So
that the customers can be served best and simultaneously by the
organizational goods can be achieved.

2. PERSUATION:-
The purchasing behavior of a person depends to a greater extent
upon the way he perceives the message of the product. Persuasion
is a complex process by which the people selects. Organize and
interpret the sense stimulation in to a meaning full consent picture
of the world. Perception determines what is seen, fact, heard,
smell or tasted by the consumers when numerous stimuli directed
to him marketing is conserved with understanding the process of

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perception. The marketers therefore make sure that the consumers

correctly perceive a given message of product.

3. LEARNING:-
Learning is a process of acquiring knowledge. The marketers
through advertisement and sales promotion stimulate the needs of
the consumers. The consumers acquire the product knowledge and
purchase a particular product to satisfy their initiating need. When
the consumers completely satisfied with the product such
behavioral charge which increases the possibility of the
organization of the act is called as learning.

Learning model

A Russian physiologist called Evan povloviah developed this

theory by conducting an experiment on dog. According to this
theory when a stimulus is given to the consumers through
advertisements the derived reprise in the form of purchase can be
had from the consumers. The model contains and important
aspects. They are
1. Id
2. Ego
3. Super ego
4. Drive.

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Chapter - 5
Manufacturing Process of Mosaic tiles

 Raw material
 Working of various machines
 Process of manufacturing

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Manufacturing process

The required raw materials for the manufacture of mosaic flooring tiles
are as follows

1. Port land cement (gray cement)

2. white cement
3. Dolomite powder/marble.
4. Marble colored chips.
5. Colored oxides.
6. coloring agents and pigments
7. Magnetite chips powder.
The required machinery for the preparation of mosaic tiles are as
follows.

1. color mixing machine

2. cement powder screening machine
3. Hydraulic pump double position, 3 press capacity 2 tone weight.
4. Hydraulic accumulator
5. Hydraulic press
6. tile polishing machine
7. floor polishing machine
8. Parijatha automatic mosaic tiles press.
9. Parijatha screw mixture.

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The process of manufacturing is as follows.

1. preparation of mosaic pulp

2. Preparation of dry and wet mixture.
3. Pressing
4. Curving
5. Leveling

The tiles generally consist of one facing layer and two basic
layers. The batches for facing and backing, mixtures are prepared and
stored in compartments provided in the works on both sides of the
Hydraulic press. The steel mould fitted up with a bottom plate in filled
in 1 with facing mixtures are spread out up to an overall thickness
exceeding ¾ over this a dry mixture containing 1:3 ratio of cement and
sand is spread to absorb the water contents in the pulp .then the wet
mixture is spread over dry mixture is certain thickness. How, would is
closed and pressed in Hydraulic press or Hydraulic automatic press.
The pressed tiles will removed and kept in open air for drying for 6 to
8 hours. Now the tiles are ready for curing the tiles so dried will be
presented to curving tank for 3 to 4 weeks. After curving the tiles are
leveled with help leveling machine and are then distributed.

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Parijatha Tile And Paving Block Press Apm - 216hd

Automatic press APM-216

"PARIJATHA" the leaders in mosaic tile machinery in India now

introduce their latest machine, the Parijatha Automatic press APM-216
HD

The Blocks which are manufactured in this press by the process of

vibration and pressing using high pressure have superior finish on all
sides and more importantly very high compressive strength and low
water absoption.

This machine is the modified version of the popular press model APM-
216, which is capable of manufacturing Interlock paving Blocks.

Moreover these blocks can be shot-blasted to give granular or matt finish

and make it usable for heavy duty flooring applications.

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The other main advantages of this machine is that it can also be used to
manufacture terrazzo/mosaic tiles, checkered tiles, heavy duty tiles of
any thickness size or shape.

All these features make this machine a very versatile for manufacture of
a variety of products with very low investment,simple to operate and
maintain and mould costs.

Finally, the parijatha stamp of quality and assurance built over the years
make this machine a valuable asset providing years of trouble-free
service and excellent performance.

TECHNICAL FEATURES:

 Heavy duty frame for producing high strength blocks.

 Hydraulic power pack designed for very high pressure required for
manufacture of Heavy duty Tiles/ Blocks.
 Machine designed to accommodate different types of moulds for
various designs/ shapes & thickness.
 Very high strength blocks with superior finish due to unique mould
design.
 Blocks/slabs can be shot-blasted to provide granular/ matt finish
which is possible only on this machine.
 Uniform thickness, strength and shape ensured on every block/slab.

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Parijatha Screw Mixer Psm-1

PARIJATHA presents the latest in the mixing technology,

the PARIJATHA SCREW MIXER PSM-1, which is designed to mix
cement and stone dust / sand in preset proportions, consistently &
uniformly.
It consists of two hoppers, one for loading the cement and the other for
the stone dust / sand. The main Screw conveyor which helps in mixing
of the material thoroughly by agitating action and also transfers the
material to the discharge opening is coated with super-hard material for
long life.

The discharged material is then cleared of unwanted materia like stones,

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dirt etc., by the inbuilt vibratory sieve thus ensuring that the material is
ready to use in good condition.

The main gear box which is specially designed for this machine, can take
heavy loads, silent in operation and is of sturdy construction for long
life. The overall construction of the machine is simple, yet sturdy and is
also portable.

Thus the Parijatha Screw Mixer PSM-1 is widely acknowledged as an

very versatile & the best way for mixing of cement aggregates, mainly
for cement/terrazzo tiles, cement blocks, interlocking block factories etc.

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PROBLEMS OF INDUSTRY

Problems faced by Jay co Construction:-

Jay co construction has been facing several small and big problem
in its operations such as the non availability of duty free imports of
specializes machinery equipments. Problems related to industry like
technology, transportation etc.
The major problems of the industry will be as follows
1. Competitive market:-
This was the major problem in the industry. It leads to the increase
in the rate of profile like were Jay co was facing from their
problems day by day the range of competition is growing where
there is a direct competitive from two industries
1. Ramco is in Bhadravathi, Tunga is in Davanagere.
These two firms which are offered competition in their selling
price, color, design of the produce and manufacturing system and
promotions techniques etc.
However, market for that as not closed and there is increased sales
of activities of every year.
PROBLEM OF SUBSTITUTE:-
There are no of substitute in market which are having similar
purpose the customer will be having opportunities in selecting the
substitutes in place of mosaic tiles the main substitutes are
1. Shaba tiles
2. Marble tiles
While selling substitutes the price like main influencing factors if the
prices of substitute as less than mosaic tiles naturally, the customer
ultimate towards sub tiles on the other hand by the lesser priced product
these problem will also effected on sales.

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CHAPTER-6

ANALYSIS OF SURVEY FINDING

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Introduction

While studying few marketing of mosaic tiles, the whole process

from the purchase of raw materials, production activities, sales,
promotional activities etc. To the time when the finished mosaic tiles are
ends the study. The whole process is very wast .therefore for the sake of
convenience the survey is divided into two.

1. Consumer survey
2. Dealers survey

While conducting the survey we have come across with two kinds
of surveys for which we have prepared two questionnaires.

The consumer questionnaire which involves several important

aspects related to consumer, and their opinion towards mosaic tiles
factor influence buying behavior of customers etc.

Dealers survey here, the dealer which represents jay co

construction which done survey regarding profiles and lose of last five
years of the firm, production cost, sales, and consumption of raw
materials ,which are necessary to analysis the financial systems.

The demand for the product is very high when compared to other
product it is only because of its durability and less price; the firm jay co
has been stored in 1980. From that time to current period.

The mosaic has been largely demanded by the people. Now a

day’s some new way of planning tiles have been came to the market.
Even though there is no problem with regard to the sales of mosaic tiles

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it has been the oldest firm in Shimogga city. it is also confined the furled
demand’s les see the analysis of survey findings that are made to prove
that the mosaic tiles sale in the firm is good.

The analysis of survey that are conducted in Shimogga and some

other near cities the total number of consumers is 50 survived in
Shimogga city are so the majority of the consumers expressed their
loyalty towards joy co mosaic tiles. The following are the analysis show
the detail information regarding customers attitude towards the product.

According to the survey, M/s Jayashree constructions supplies of

mosaic tiles being 40% approximately, out of the survey of 50
members.

According to the survey 40% of consumers were going prefers the

quality of the products as a influenced factors in qualitative factor (or)
factor considered by consumer as the purchasing is high 40% of good
reactions which is obtained by consumer regarding jay co construction.

A business enterprise basic theory as to make mere profiles out of

every available source. There is no formal advertisements. The
managing director has keep a consumers touch with the consumers &
has to keep a look out for further likely customers. In trying to do so, the
manager has to constantly travel one place to another.

From the analysis is can be observed the M/s Jayashree

construction has greater scope of promoting their present market
situation.

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The realationship with their consumers is fairly good and all the
producers of mosaic tiles keep in touch as they share common interest.

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Table No-1

Table showing the occupation of the respondents

Occupation No. of respondents Percentages (%)

Government employees 8 16%
Private employee 4 4%
Own business 22 44%
Others 18 36%
Total 50 100%

Interpretation:-As per above the table, Highest number of the

respondents are others.

25 22

18
20

15

8
10
4
5

0
Government Private Own business Others
employees employee

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Table -2

Table showing income of the family of the respondents

Income of the family No. of respondents %

Below-25,000 28 56%
25,000-25000 12 24%
50,000 to above 10 20%
Total 50 100%

Interpretation:- As per the above the table,56% of the family income is

related to below -25000,24% of the family income is related to 25000-
50000 and reaming is 20%

No. of respondents

28
30

25
20
12
15 10
10
5
0
Below-25,000 25,000-25000 50,000 to above

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Table- 3
Table showing Education studies of the respondents

Course No .of respondents %

P.U.C 10 20%
Graduation 10 20%
Post graduation 16 32%
Other 4 8%
Total 50 100%

Interpretation:- As per the above table, 32% of the respondents were

belonging to post graduation,20% were p u c ,20% were graduation and
reaming 8% were others

No .of respondents
16
16
14
12 10 10
10
8
6 4
4
2
0
P.U.C Graduation Post Other
graduation

70
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Table-4

Table showing the purchase of mosaic tiles on the basis of

different advertisement media

Advertisement media No. of respondent %

Radio 6 12%
Television 20 40%
Show room 16 32%
Others (friends & residence) 8 16%
Total 50 100%

Interpretation :- as per the above the shows that, 40% of television is

influenced as advertising media,12% radio,32% is show room and
reaming 16 % is from others.

No. of respondent

20
18
16
14
12
10
8
6
4
2
0
Radio Television Show room Others (friends &
residence)

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Table -5

Table showing the brand used by respondents

Brand Name No. of despondences %

Jay co 20 40%
Ramco 16 32%
Tunga 6 12%
Other 8 16%
Total 50 100%

Interpretation:- As per the above table brand name jayco is used by

customer is 40% ,ramco is 32%,tunga is 12% and others are 16%.

Other 8

Tunga 6

Ramco 16

Jay co 20

0 5 10 15 20

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Table -6

Table showing kinds of flooring used for different place of houses

of respondents

Types of All place Bathroom Bedroom Kitchen Total %

flooring
Shabab tiles 2 0 2 2 6 12%
Mosaic tiles 8 2 2 4 16 32%
Marble tiles 8 2 2 2 14 28%
Other 8 0 2 4 14 28%
Total 26 4 8 12 50 100%

6
Shabab tiles
5
Mosaic tiles
4
Marble tiles
3 Other
2

0
All place Bathroom Bedroom Kitchen

Interpretation :- As per the above table, there are 32% of mosaic tiles
were used in all place, 28% of marble tiles were used,28% of other tiles
were used and remaining 12% is goes to shabab tiles.

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Table -7

Table showing the types of the tiles used by respondents

Type of flooring No. of respondents Percentage (%)

Mosaic tiles 16 32%
Granite 8 16%
Marble 22 44%
Other 4 8%
Total 50 100%

Percentage (%)

Other

Marble

Granite

Mosaic tiles

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Interpretation :- As per the above table, there was 44% of the

respondents are used marble tiles,32% of the mosaic tiles ,16% of the
granite tiles,8% other types of the tiles used.

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Table-8
Table showing the factors influencing which purchasing the
mosaic tiles (or) Jaya co tiles

Influenced factors No. of respondents %

Contractor 4 8%
Engineer 14 28%
Advertisement 12 24%
Quantity 20 40%
Total 50 100%
25

20
20

15 14
12

10

5 4

0
Contractor Engineer Advertisement Quantity

Interpretation;- AS per the above table clearly shows,40% of the

quantity is influenced to purchasing mosaic tiles,28% of the engineers
were influencing to purchase mosaic tiles ,24% is advertisement, and
8% were influenced by contractors.

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Table-9

Table showing the factors consider while purchasing the tiles.

Quantitative factor No .of respondents %

Price 4 8%
Color & design 20 40%
Durability 18 36%
Good service 8 16%
Total 50 100%

No. of respondents
20
20
18
16 14 14
14
12
10
8
6
4 2
2
0
Excellent Good Satisfactory Unsatisfactory

Interpretation :- As per the above the table 8% Of the consumer

consider price, color and design is 40%,duradility is 36%,good
service is 16%.

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Table-10

Table showing the opinion about the quality of the jaya co tiles

Reactions No. of respondents %

Excellent 14 28%
Good 20 40%
Satisfactory 14 28%
Unsatisfactory 2 4%
Total 50 100%

No. of respondents
20
20
18
16 14 14
14
12
10
8
6
4 2
2
0
Excellent Good Satisfactory Unsatisfactory

Interpretation:- As per the above the table 28% of the excellent

reaction is obtained from cutomer,40% is good reaction,28% is
satisfactory and remaining 4% is unsatisfactory.

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CHAPTER-7

Suggestions and Conclusion

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Suggestions:

Suggestions for the problems facing by the industries.

1. Problem with regard to competitive market:

It is the usual problem that well be occur in any business concerns
here the problem can be overcame by improving in their quality of
the product. Price and they had to under go for the improvements
in colors is various designs.
By changing the quality, occurs and design the demand may
be more & complication may be overcome.
2. Problem with regards to substitutes:
Now a days the public eyes is more towards the marble tiles
because of its quality & design and also it is more shining full.
The best suggestion is to overcome this problem is to
introduce marble tiles in to the industry.

Suggestion given for the other problems in the industry

1) The market survey reveals that most of the respondents were

not satisfied by the laying & polishing work. This leads to
small cracks between the tiles. So the firm has to concentrate
on the work man shop with regard to the laying & polishing.
2) Some of the respondents are unsatisfied about the raw
materials used in making the designs for floor. Some of the
small color chips do not open to their original color. So this
results in dull get up.

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3) The quality of the product can be improved by better

supervision on the Rent of Management. While laying and
curing the tiles in the factory. This improved quality an
account of better supervision, which helps the firm to increase
sales.
4) The customer is aware of maintaining the polished tiles. For
this purpose the firm should give information to the customer
about maintaining tiles after laying and polishing. This helps to
maintain the good will of the firm.
5) Some of the respondents are of the opinion that the firm does
not have much of colored and designed tiles. So the firm can
improve its tiles by introducing new types of designed and
colored tiles.
6) From the market survey it is observed that the price of the tiles
of the firm is little bit higher than compared to other firms. The
present pricing policy is more than suitable to only higher
income groups. So it is better to have a pricing quality so as to
meet the requirement of middle Income group also.
7) From the market survey it is observed that some of the
respondents are of the opinion that advertisement for Jay co
products is not sufficient. So the firm has to increase the
advertisement for its products. For this purpose it an use the
following media.
i) Local News paper:-

The firm may give advertisement in the local news paper with the detail
of the product payment terms etc, mentioned clearly.

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ii) The firm may also use advertisement in advertising Boards with
Attractive figures, Photo prints & paintings. The advertisement
Board placing in some important Localities such as Railways
station, Bus stop, Busy Shopping Center etc, This help to improve
the brand image.
iii) Screen & Slides:- The firm may also use advertisement in screen
slides. They are shown in almost all the picture houses during the
show.

8 . From the market survey we found that customers are not satisfied
about the supervision work at site. The lack of proper supervision will
result delay of the work by the concerns. So the firm has to give more
attention towards the supervision work.

9. From the finding of the survey it is clear that most of the consumers
are Introduced Building, Engineers & Contractors. So it is better to keep
continuous contact & to maintain good relationship with contractors and
Engineers.

10. The general opinion is that the Jay co & Ramco are the two leading
producers of Mosaic Tiles in Shimogga city. But the Market survey
reveals that Jay co in top. Most of the Consumers are satisfied about the
product, the product, range, the terms of payment etc, so the firm has to
maintain the same standard and improve the quality of the product and
service whenever necessary.

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CONCLUSION:

The consumer satisfaction is the ultimate goal of the Jayshree

construction .Directing managerial producing and marketing activities
towards the performance of the consumer can activities. For this
achievement of compare efficiency increase in quality decrease in cost
of production, creation of produce and company image is essential.

Mosaic tiles is also a very good produce quality of the jay co tiles
as very good but at present of Joy co tiles is only on factor which
influence much on consumer behavior. For attracting more consumers
towards the company is needs to improve his promotion activities by
considering all the factors of production the price of the produce must be
reduced.

Some people say, that the price of the product is high, even then
they purchase Jay co tiles, because of superior quality therefore price of
the product should must be reduced and also firm may necessary used
the important technique regarding promotion activities .

Ex:- offer issue calendar to customer.

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Annexure

Questionnaires
Sir/ madam,
I am Soujanya K.J, student of Sahyadri Arts and Commerce
College, Shivamogga, doing a project on “Manufacturing and marketing
of Mosaic tiles”. Hence I would be grateful if you would spare your
valuable time and co-operate by answering few questions to the best of
your knowledge. I assure you that the information collected will be
used for academic purpose only and this will help your banker to
provide better services to you.
Yours

Soujanya K.J
1. Name…
2. Address………
3. Occupation…………..
a. Govt employee b. Private employee
c. Own business d. Others
4. Income of the family
a. below 25000 b.25000 to 50000
c. 50000 to above
5. Education
a. p u c b. Graduation
c. Post graduation d. Others
6. Have you heard the name of mosaic tiles?
a. yes b. no

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7. If any where have seen the mosaic tiles or have you heard
a. radio b Television
c. Show room d. Others
8. Name of one brand use
a. joy co b. Ramco
c. tunga d. other
9. Which type of fallowing do you like?
a. mosaic tiles b. granite
c. marbal d. others
10. Which type of the flooring tiles do you use?
a. Shaba tiles b. Mosaic tiles
c. marble d. others
11. Which factors influenced in purchasing Jay co tiles
a. contractor b. engineer
c. advertisement d. quality
12. Which of the following factors do you consider while purchasing
the tiles?
a. price b. color and design
c. durability d .good service
13 Are you satisfied with jay co tiles?
a. yes b. no
14How is the performance of mosaic tiles?
a. excellent b. good
c. satisfactory d. unsatisfactory
16. If any suggestions:……………………………………………………………….
Date signature

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BIBLIOGRAPHY

Modern Marketing Management

 S. Davar

Marketing Management

 Philip Kotler

 Sherlekar

 B.S. Raman

 K.D. Basava

Broachers

www.google.com

www.jaayco.com

Newspapers and magazines

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