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America’s Warrior Partnership: Media

3,700+

PEOPLE REACHED WITH WRAP-UP VIDEO (960+ VIEWS, 160+ POST CLICKS & 95+ REACTIONS)

303

CONTACTS GATHERED FOR GEORGIA -BASED VETERAN-SERVING ORGANIZATIONS

250+

SOCIAL MEDIA POSTS LEADING UP TO AND DURING SYMPOSIUM

8

E-MAIL BLASTS DRAFTED

70+

MEDIA PITCHES/FOLLOW-UPS

8 E-MAIL BLASTS DRAFTED 70+ MEDIA PITCHES/FOLLOW- UPS COVERAGE ANALYSIS • Our efforts helped position

COVERAGE

BLASTS DRAFTED 70+ MEDIA PITCHES/FOLLOW- UPS COVERAGE ANALYSIS • Our efforts helped position America’s
BLASTS DRAFTED 70+ MEDIA PITCHES/FOLLOW- UPS COVERAGE ANALYSIS • Our efforts helped position America’s
BLASTS DRAFTED 70+ MEDIA PITCHES/FOLLOW- UPS COVERAGE ANALYSIS • Our efforts helped position America’s

ANALYSIS

Our efforts helped position America’s Warrior Partnership as a thought leader and spread the word about the Symposium to untouched audiences.

Through media outreach and social media promotion, we were able to help America’s Warrior Partnership exceed their registration goal.

Tips for next year:

Collect Twitter handles for all speakers and make them easily visible in the agenda and app.

Invite or work with keynote speakers or sponsors to announce news at the symposium.

Develop local Atlanta-based story with attendees or panelists in months leading up to symposium.

Continue using the app— everyone loved it!

Use Twitter to share news stories that your followers will find interesting in addition to sharing information about America’s Warrior Partnership.

Social Media Impact

#WarriorSymposium

1,029,646

Timeline Deliveries

573,716

Hashtag Reach

1,029,646 Timeline Deliveries 573,716 Hashtag Reach 14k ORGANIC TWITTER IMPRESSIONS DURING SYMPOSIUM 7k
1,029,646 Timeline Deliveries 573,716 Hashtag Reach 14k ORGANIC TWITTER IMPRESSIONS DURING SYMPOSIUM 7k

14k

ORGANIC TWITTER IMPRESSIONS DURING SYMPOSIUM

7k

FACEBOOK IMPRESSIONS DURING SYMPOSIUM

612

SOCIAL MEDIA ENGAGEMENTS DURING SYMPOSIUM (TWITTER & FB)

2,036%

INCREASE IN ENGAGEMENT ON SOCIAL MEDIA DURING SYMOSIUM

INCREASE IN ENGAGEMENT ON SOCIAL MEDIA DURING SYMOSIUM • During lead-up to the symposium, America’s Warrior

During lead-up to the symposium, America’s Warrior Partnership’s social media pages saw significant increases in both engagement and followers.

ScoutComms efforts’ resulted in 21 new Twitter followers and 64 new

Facebook fans from Sept. 7 – Sept.

9.

Throughout the Symposium, Twitter impressions increased by 140.8% and Facebook impressions increased by 506.4%.

Key influencers were talking about the symposium and America’s Warrior Partnership efforts, including the Department of Veterans Affairs, Got Your 6, IAVA, First Data, TAPS, Team RWB, MOAA, NAVSO, PwC LLP and more.