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128 River Cove Circle ​♦​ St. Augustine, Florida 32086 ​♦​ (904) 584-2020

Survey Overview

Dixie Strategies is pleased to present the results of this Dixie Strategies/Central Florida Post
public opinion survey. This section outlines the research techniques used in gathering the
information presented in this report. The project director for this study was Jon Woodard, and he
was assisted by general staff support. This report contains the results of a telephone survey of ​n​=
785 “likely” General Election voters statewide in Florida. Responses to this survey were
gathered January 9 - 10, 2018.

Dixie Strategies’ polling is conducted by automated dialing services for landline phones and live
calls for cellular phones. The model for this survey was created using a modeling software
package specifically designed for Dixie Strategies, using a combination of random and stratified
sampling. All respondents interviewed in this study were part of a fully representative sample
based on the latest voter registration figures and turnout models built using recent election data.
The confidence interval associated with a sample of this type is such that 95% of the time results
will be within the margin of error of the “true values” where “true values” refers to the results
obtained if it were possible to interview every “likely” voter in the state.

Editing, coding, and computer processing of the data was done at the St. Augustine, FL office of
Dixie Strategies. The computer tabulation was produced using a software program specifically
designed for Dixie Strategies and verified by Dixie Strategies staff members for accuracy.

Survey date = January 9 - 10, 2018

Sample Size = 785 likely voters

Margin of Error = ± 3.5%

Confidence level = 95%

 Opinion of President Donald Trump

Overall Republican Democrat Other

Very Favorable 42.42% 69.97% 16.22% 36.89%
Somewhat Favorable 6.37% 9.62% 3.83% 3.88%
Somewhat Unfavorable 5.22% 3.50% 7.08% 4.85%
Very Unfavorable 40.25% 13.12% 65.78% 46.60%
Undecided 5.73% 3.79% 7.08% 7.77%

Opinion of Oprah Winfrey

Overall Republican Democrat Other

Very Favorable 25.87% 13.70% 39.10% 23.23%
Somewhat Favorable 19.05% 14.87% 20.30% 29.29%
Somewhat Unfavorable 11.71% 14.29% 8.06% 15.15%
Very Unfavorable 29.99% 46.06% 16.42% 20.20%
Undecided 13.38% 11.08% 16.12% 12.12%
 President of the United States

Overall Republican Democrat Other

Donald Trump 47.91% 76.69% 18.07% 44.55%
Oprah Winfrey 23.95% 7.87% 41.27% 23.76%
Third Party 14.83% 8.71% 20.48% 17.82%
Undecided 13.31% 6.74% 20.18% 13.86%

If you knew that Oprah Winfrey had a close relationship with Harvey Weinstein, how would that affect your vote?

Overall Republican Democrat Other

less likely to vote for her 44.10% 61.16% 27.36% 37.08%
more likely to vote for her 11.24% 7.03% 15.88% 11.24%
undecided or no difference 44.66% 31.80% 56.76% 51.69%

Election for US Senate

Overall Republican Democrat Other

Rick Scott 35.09% 58.07% 13.45% 32.18%
Bill Nelson 37.86% 14.29% 60.34% 40.23%
Undecided 27.04% 27.64% 26.21% 27.59%
 Trump Vs Winfrey Overall

13%

15%

48% Donald Trump

Oprah Winfrey

24%
Third Party

Undecided
 Scott Vs Nelson Overall

27%

35%

Rick Scott

Bill Nelson

Undecided
38%