Media & Communication MCQs

1. Media literacy means the ability to

a. Read and write
b. Create professional media
c. Understand and use media
d. Prepare for a career in media

2. Good media criticism should always

a. Reveal negative aspects of media
b. Offer analysis based on reason
c. Warn us that ads sell us things we don't need
d. Condemn our emotional reactions to media

3. In media studies "converging" refers to the coming together of

a. Two or more people, in public
b. Different professional ideas about media
c. Computer, telephone, and mass media technologies
d. Mass media and mass communication

4. The formation of the Associated Press helped establish the journalistic ideal of
a. Getting the facts straight
b. Writing from a political point of view
c. Sharing local news and correspondents
d. Separating fact from opinion

5. According to the text, which level of the media industry is the key to understanding
today's media business?
a. Global
b. Regional
c. Local
d. National

6. Economies of scale save a company money because they enable the company to
a. Make a large variety of products
b. Make many copies of a product
c. Scale down the size of their products
d. Charge higher prices than their competitors
7. In terms of media/government relationships in the world today, the media in most
countries are
a. Government owned and operated
b. Privately owned and government controlled
c. Privately owned and free from government control
d. Mixed in terms of government and private ownership and control

8. The conflict of interest between media who want to cover a trial, and a defendant who
wants a fair trial, is an example of
a. An impact issue
b. An ethical issue
c. A legal issue
d. A moral issue

9. What is a by line?
a. A railway track
b. Text written on line
c. Reporter's name printed with story
d. None

10. What is ABC?

a. American business circle
b. American business corporation
c. Audit Bureau of circulation
d. None

11. The assignment allotted to a newspaper reporter is called:

a. Creed
b. Beat
c. Embargo
d. Feature

12. The originator of the phrase 'press is, the fourth estate' is:
a. North Cliff
b. Edmund Burke
c. Lord Macaulay
d. Rudyard Kipling

13. What is yellow journalism?

a. Exploitative sensational
b. Classified telephone directory
c. A low priced novel
d. None of these
14. What is editorial?
a. Piece of interview
b. A point of view of the newspaper
c. One-sided approach of the Government
d. None of these

15. Press and Publication Ordinance was introduced on:

a. 1961
b. 1962
c. 1963
d. None of these

16. PID?
a. Press Information Department
b. Public Intelligent Department
c. Pakistan Institution of Development
d. None of these

17. Press and Publication ordinance?

a. Was presented by Muhammad Khan Junejo
b. Was introduced by Muhammad Ayub Khan
c. Was introduced by Liaquat Ali Khan
d. None of these

18. A person (or group) who has control over what information is disseminated to the
audience is known as:
a. Newscaster
b. Reporter
c. Regulator
d. Gatekeeper

19. The news of important public events appearing in the front sections of a newspaper, is
called:
a. Soft-news
b. Hard-news
c. Feature News
d. Investigative news

20. The famous communication Model SMCRE was devised by:

a. Schramm
b. Roger
c. Lasswell
d. Osgood
21. The largest English newspaper of Pakistan is:
a. The Nation
b. Daily Times
c. Dawn
d. The News

22. The daily Dawn was founded by:

a. Quaid-e-Azam
b. Liaqat Ali Khan
c. Ayub Khan
d. Mohtarma Fatima Jinnah

23. What is "Dummy"?

a. Make-up of newspaper
b. Dead body of an animal
c. Front Page of Newspaper
d. None of these

24. Who was the first Editor of daily "Nawa-e-Waqt"?

a. Hameed Nizami
b. Majeed Nizami
c. Zia Shahid
d. Mujeeb-ur-Rehman Shami

25. When Television Transmission was started in Pakistan?

a. 1963
b. 1964
c. 1965
d. 1966

26. A journalist who is not attached with any newspaper is called:

a. Correspondent
b. Retainer
c. Free Lancer
d. Stinger

27. The communication based on purchased time or space is called:

a. Propaganda
b. Publicity
c. Advertising
d. None of these

28. UPI is the abbreviation of:

a. United Press of India
b. United Press of Indonesia
c. United Press International
d. None of these

29. Communication without words:

a. Mass communication
b. Visual Communication
c. Non-Verbal communication
d. None of these

30. The reading of the script to check the errors is called:

a. Composing
b. Editing
c. Proof-reading
d. None of these

31. A brief introduction of a photograph is called:

a. Embargo
b. Credit line
c. Caption
d. None of these

32. OB stands for:

a. Outside Broadcast
b. Outdoor Broadcast
c. Official Beat
d. None of these

33. The first printed Urdu paper in the Sub-continent was:

a. Jam-e-Jahan Numa
b. Koh-i-Noor
c. Delhi urdu Akhbar
d. Sadiq-ul-Akhbar

34. Who is the most important person in the T.V. News:

a. Anchor
b. Camera-man
c. Producer
d. News Caster

35. Who was the first editor of the daily Jang?

a. Mir Khalil-ur-Rehman
b. Zia Shahid
c. Hamid Mir
d. Mir Shakeel-ur-Rehman

36. Which is the largest circulated newspaper of Pakistan?

a. The Jang
b. The Nawa-e-Waqt
c. The Dawn
d. The Nation

37. AFP is the news agency of:

a. France
b. Philippines
c. England
d. America

38. The meeting of professionals having a series of prepared lectures followed by questions
and answers, is called:
a. Symposium
b. Conference
c. Seminar
d. Workshop

39. Mohammedan Social Reformer was the English Name of:

a. Makhzari
b. Tahzeeb-ul-Akhlaq
c. Muhazzab
d. Hamdard

40. CPNE is the representative body of:

a. Newspaper owners
b. Working journalists
c. Editors
d. None of these

41. A story appearing with the name of the writer is called:

a. Print line
b. By line
c. credit line
d. None of these

42. Kuldip Nayer is a well-known Indian:

a. TV Artist
b. Film Star
c. Journalist
d. Hockey Player
43. A sheet containing facts and detailed information on any issue is known as:
a. Summary
b. Write up
c. Backgrounder
d. None of these

44. The number of radio stations in both wings of Pakistan in 1947 were:
a. 2
b. 3
c. 4
d. None of these

45. Radio Pakistan was converted into Pakistan Broadcasting Corporation in:
a. 1964
b. 1965
c. 1972
d. 1980

46. First Editor of Dawn was a:

a. Faiz Ahmed Faiz
b. Ahmad Nadeem Qasmi
c. Pothan Joseph
d. None of these

47. Pakistan Electronic Media Regulatory Authority (PEMRA) was established in

a. 2000
b. 2001
c. 2002
d. 2003

48. The news which appears in the papers two or three days before an important event is
called:
a. Background
b. Follow up
c. Curtain Raiser
d. None of these

49. Who started weekly Zameendar?

a. Maulana Hali
b. Maulana Siraj-ud-Din
c. Maulana Shibli
d. Zafar Ali Khan
50. After Qarardad-e-Lahore, Quaid-i-Azam established a trust and under the supervision of
this trust two dailies were started from Delhi, i.e., Dawn and:
a. Amrooz
b. Manshoor
c. Jang
d. Mashriq

51. Who was the founder of yellow journalism:

a. William Hurst
b. William John
c. William Hickey
d. None of these

52. The Internet is:

a. An integral part of the Information Superhighway
b. An indirect product of the Cold War
c. A global network of interconnected computers
d. All of the above

Key:

1. c
2. b
3. c
4. d
5. a
6. b
7. d
8. c
9. c
10. c
11. b
12. c
13. a
14. b
15. c
16. a
17. b
18. a
19. b
20. a
21. c
22. a
23. a
24. a
25. b
26. c
27. c
28. a
29. c
30. c
31. c
32. a
33. a
34. d
35. a
36. a
37. a
38. a
39. b
40. c
41. b
42. c
43. a
44. b
45. a
46. c
47. c
48. c
49. b
50. a
51. a
52. d