21st Century Fox

Spin-off Networks
Naomi Clements Gettman, Lindsay Morrison,
Michael Naeimollah, Gerrad O’Brien, Rio
Pacheco, and Haydn Sipos
 (Parent Company) *Original

(Flashback Fox) (Munchies)

(Mutant TV)

Content: Content: Content:

Bob’s Burgers (Fox) The Gifted (Fox) MasterChef: Junior (Fox)
Doug (Disney) Supergirl (The CW) The Great British Bake Off (PBS)
The Get Back Gang* HellBoy* College Crashers*
 Ethics & Management
Structure/Approach

MUNCHIES MISSION STATEMENT: “AT MUNCHIES, IT’S OUR JOB TO KEEP OUR VIEWERS HUNGRY FOR CONTENT.
MUNCHIES BRING PEOPLE TOGETHER IN REAL LIFE, AND THAT’S WHAT AN EMPLOYEE SHOULD STRIVE TO DO; UPLIFT,
SUPPORT, AND EMBRACE. WE SPECIALIZE IN FUN, FUNNY, AND FRIVOLOUS ENTERTAINMENT, AND WE AIM TO LEAVE
OUR VIEWERS WITH AN APPETITE FOR MORE! WELCOME TO OUR CONTENT BUFFET! LET’S ALL FEAST!”

LEVELS OF MANAGEMENT: MUNCHIES CEO, MUNCHIES MEDIA MANAGERS, MUNCHIES CONTENT CORRESPONDENTS

MANAGERIAL APPROACH: OUR COMPANY STRONGLY SUPPORTS THE THEORY Y APPROACH. ENCOURAGEMENT AND
PERSONABLE BEHAVIOR GETS BETTER RESULTS. WE ALL WORK AS A TEAM, ALL MANAGEMENT BRANCHES
INCLUDED, WITHOUT ONE PIECE, THE MACHINE CANNOT FUNCTION. WE WORK TO ACHIEVE SUCCESS TOGETHER!
 Vertical Integration/SWOT
Analysis/Strategic Alliance
1. There are a lot of benefits from vertical integration that already exist with our parent company.
For starters we have access to top quality grade studios, as well as current deals with
promotions and distribution which can really help propel any content we choose to pursue l
2. After applying a SWOT analysis, it became apparent that things are far more positive than
negative in the company's big picture. For Strengths we found that there are current
successful food shows that have already been made by the company. Second, for weakness’ one
could say that the market we are trying to attract is a very niche market with it being about
reaching millennials. That also ties into challenges of attracting talent, maybe because there are so
many popular individuals locked in with other networks contractually. Third, opportunities for this
market really revolves around the fact it doesn’t have many people working on these types of
specific shows, especially with the type of budget we proposed ($300,000). Fourth, possible
threats for this network could be any other food cooking shows such as the food network shows
and shows from any other networks or platforms.
 Strategic Alliances

1. When thinking about possible strategic alliances for our TV company there are
many outcomes to consider. For example, any companies that could line up well
with what our stations content revolves around. Second, some more specific
examples could be commercials for cookware companies, even a meal prep delivery
service since we are talking about the millennials here. As well as partnering up
with any technological companies whose products are used on the shows.
 Content

1. From Parent Network - Masterchef Jr.

a. Hosted by Gordon Ramsay, Aaron Sanchez, and
Christina Tosi
b. Competition show
c. Currently 5 seasons
d. $42,000 per episode
2. From Other Network - The Great British Bake Off
a. Judged by Paul Hollywood Mary Berry
b. Hosted by Sue Perkins and Mel Gilroyd
c. Currently 4 seasons
d. Competition show
e. $12,000 per episode
 Content

1. Hosts:
Joshua and Michael Greenfield
(YouTubers with currently
987,232 subscribers)

2. Premise:
Make an elevated 3 course meal
with what is available in student's
dorms + basic spices and oils

3. Cost:
$300,000 per episode
Marketing & Promotional Strategy

“An appetite for more”

Marketing & Promotional Strategy

Spokespeople: .
Threadbanger’s Rob Czar & Corinne Leigh
“Not Yo Mama’s DIY Channel”
 Marketing & Promotional Strategy
Marketing Objectives: 1. Establish the network as a competitor and 2. Brand Management
● Segmentation
○ Target Demographic: Men and Women 18-34 (millennials)
○ Target Psychographic: Experiencers (VALS)
● Positioning
○ An trendsetting food channel for the millennial foodie.
● Branding
○ Logo
○ Integration of YouTubers
● Strategy
○ Social Media
○ Cross Promotion with Fox
Marketing & Promotional Strategy
Marketing & Promotional Strategy
Advertising: Approach “college lifestyle” brands
 Distribution

● Available through Time Warner Cable, Channel 129

● Also Available: “Broke College Student Skinny Bundle”
○ Includes: Flashback Fox, Mutant TV, and MUNCHIES!
 Distribution: Online

● Based on the MTV Website, similar site mapping, with images and links
to programs.
● Stream live TV (with subscription info), Bonus clips, recipes, etc…
● “Munchies TV” App for IOS + Android, featuring streaming + content
● Streaming Contract with Hulu.
 Finances

Business Models:

● Advertising
● Subscription
○ Bundled with Time Warner Cable
○ Available with Hulu
○ Website/App
 Finances
Content Creation Expenses for College Crashers:
Above the Line Expenses:
Cast $48,500
Writers $20,500
Producers $15,500
Director $15,500
Total $100,000

Below the Line Expenses:

Crew $40,000
Preproduction $10,000
Production $125,000
Post Production $25,000
Total $200,000

Total Budget Per Episode $300,000

HERE’S A NEW EPISODE OF MUNCHIES’ HIT SHOW:
“MILLENNIAL COOKING”!!!
THE END