GROUP 2

Cookery A- Diligent

Members: Denise Zuleika L. Nerves

Rose T. Vallejo
Christine E. Rosello
Judy Rose S. Ubatay
Erika Mae S. Anana
Teresa Andamon
Anjeneth Villadores
John Dae Bongcaras

I. INTRODUCTION
Dedication Creamy Kamote Delight
“Express your feelings with a yummy fillings”

*Business Concept and Business Model

Our product “Dedication Creamy Kamote Delight”, is an artistic dessert
that would satisfy ones cravings, where our target market are the students and the target
location is at Tagoloan Community College. We will finance our business through contribution.
The possible price of our product will be Php15.00, where the Php10.00 is for the Kamote
Delight, and the Php5.00 is for the dedication.

The ingredients of our product are:

*Kamote *Sprinkle for the toppings
*All-Purpose Cream *Syrup
*Condensed Milk

Procedures:
1. Boil the sweet potato for about 10-15mins.
2. Peel the sweet potato and mash it gently.
3. Mix the mashed sweet potato with an All-purpose cream and wait until it toughens.
4. Put all the toppings if necessary.
5. Serve cold.

*Business Goals: Vision, Mission, and Objectives

Vision: To establish market leadership as a dessert chain, servicing all students at

Tagoloan, Misamis Oriental, within the next 5 years.

Mission: To provide quality dessert and student convenience services that would
enable us to gain profit, that would improve our business.

Objectives: -To provide quality food.

-To meet the costumers expectation.
-To serves the costumers on time.
-To satisfy their cravings.
-To gain more money for us to improve our business, to make it bigger
and successful, and to help our financial needs.
IV. The Target Costumers and the Main Value Propositions

*Target Costumers
Approximately, there are more than 5,000 students in Tagoloan Community
College. The sufficient paying capacity in the first run of our business would be 65%, and the
percent of the people who would have an interest to purchase the product being offered
would be 70%.

*Main Value Proposition

Our product is a healthy one for it cleanses the intestine, which
leads you to have a healthy stomach. It is perfect for the couples who celebrates
monthsaries and anniversaries, teenagers who loves surprises for their friend’s
birthday, and it’s a good dessert for any kind of parties. And also it is suitable for
those persons who loves sweets because of its creaminess.

V. Market Demand and Supply Industry Dynamics and Macro-

Environmental Factors