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8 Correct
0 Incorrect

You need at least 6 Correct answers to pass.

8 Correct — Congratulations, you passed!

Please print this page for future reference.

You can review your results below, then follow the link below to proceed through the topic.

CONTINUE ○ Review Your Results

Next:
On-the-Job

Review Your Results:

1. You run a company that develops promotions and contests for fast-food
restaurants. Because of the nature of your service, it is important that
you hire very creative people. What characteristics will you look for in
potential employees?

Your Response:

" People with additional skill sets that are not directly related to

the job.

Good Choice!
When hiring for creativity, it is good to find people with additional
skill sets that are not directly related to the job. This helps inject
different perspectives into the team’s thinking.
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2. You are trying to build a team with diverse styles of thinking, knowledge,
experience, and attitudes. So far, you have several members who will
provide different areas of expertise and deep knowledge; someone with
strong budget and legal skills; and a person who is skilled at keeping the
team cohesive. From which category should you choose the next team
member?

Your Response:

" Creative.

Good Choice!
You need a creative type to balance out your team. This person
will help your group to generate radical and innovative ideas.

3. Three different teams consisting of designers, engineers, and marketers

meet to discuss the concept for a multipurpose flashlight. Given their
different backgrounds, you anticipate there will be a good deal of conflict
at the meeting. What can you do to be sure you channel this conflict into
creative abrasion?

Your Response:

" Set ground rules for interacting and define the consequences for

violating them.

Good Choice!
One of the ways to foster creative abrasion is to establish clear
operating rules (such as “no interrupting”) and adhere to them.
You should also define in advance the consequences for violating
the rules, so people take them seriously. This will help
depersonalize conflict and surface hidden disagreement.

4. Your design firm is working with Vincent, the chief designer at a retail
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4. Your design firm is working with Vincent, the chief designer at a retail
chain, to help create a new look for his company’s stores. Your direct
reports seem reluctant to deal with Vincent, but they haven’t told you
why. Then a colleague tells you that your designers think his ideas are
out-of-date, but they’re afraid to say so. How will you handle this hidden
conflict?

Your Response:

" Ask your direct reports why they are reluctant to talk about the

issue.

Good Choice!
Exploring with your group why the topic seems off limits can help
you understand the assumptions behind their reluctance to
discuss it.

5. You are trying to expand the creativity of your office services team by
encouraging casual interactions. What would be the most effective way
to go about it?

Your Response:

" Put a couple of big comfortable sofas in one corner of a common

room.

Good Choice!
Casual interactions often occur in public areas such as kitchens
and employee lounges. You can encourage casual interactions by
putting water coolers and vending machines in high-traffic areas
and by providing comfortable, casual places for people to sit and
chat.

6. Ari’s group is meeting to generate ideas for a new type of packaging that
can be used to protect chips and snack foods from damage during transit.
The project is expected to be challenging. What should Ari do to
maximize the benefits of this meeting?
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maximize the benefits of this meeting?

Your Response:

" Make ideas as concrete as possible by writing them down or

sketching them on a whiteboard.

Good Choice!
It is a good practice to make ideas as concrete and visual as
possible by writing them down or sketching them out.

7. Ndaba’s company developed a simple water disinfection system for

developing countries that relies on concentrated sunlight. He then
modified the idea for the European market to appeal to campers and
hikers. This is an example of…

Your Response:

" Reverse innovation.

Good Choice!
Many innovations are designed for an emerging market. To make
them more accessible to more people, they are often designed to
be cheap or simple. These new products and ideas often have
potential for use in other markets or specialized applications.

8. Your team has already come up with several novel ideas for a redesigned
car-locking mechanism. At this point you have decided to use a stage-
gate system for further evaluation of the ideas. Why would you do this?

Your Response:

" To help filter the ideas according to feasibility, development, and

launch considerations.

Good Choice!
The stage-gate system is an alternating series of development
stages and assessment gates designed to help vet ideas in an

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organized fashion. The system considers whether ideas support

the organization’s strategic objectives, how feasible they are (do
they pass financial and technical hurdles?), and how ready they
are to be launched.

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