1.

Take a recent film or television programme labelled ‘violent’. Decide what genre it belongs to; a factor
which mediates the violence. Go through the above list and decide: • What would you say is its
‘message’ about violence? • How precisely would you argue this? (use checklist above) • How might this
text seem to: (1) an audience experienced in its genre, (2) an audience not experienced in its genre?
Research internet discussion, and say from which of these two groups the discussion seems to emerge.

its place in the narrative; • the stance that the audience is invited to take up in relation to it (by camera
movement, narrrative positioning, editing, costume, casting (is a sympathetic star involved?), lighting,
set design, etc.); • the likely audience which can be assumed from how the text is circulated (Sky Sports
primetime? local campaign group leaflet?) and therefore likely interpretations for it; • intertextual
reference (is a joke being made about another text which somewhat changes the status of the ‘act of
violence’, as can happen in The Simpsons?); • the historical stage of its genre (e.g. is it a horror
film/game, whose twenty-first-century audiences are likely to be blasé about special effects around
violent death?); • the full social context in which it ‘plays’ (e.g. are guns widely available and seen as
normal possessions, as in the US?).

I Spit on Your Grave: Vengeance is Mine (2015)

I.Genre: Crime, Horror, Thriller

II.The movie is not meant to be a morality representation on what violence can cause or of when you
should apply to violence to make right by yourself or the others around it, but to a certain point it
implies that when someone is not punished by law you should take it in your own hands and do what’s
best for the others while doing what’s worst for another. In order to understand the proper message
about violence it is a must that one sees the previous 2 chapters of the series. The protagonist a young
beautiful lady is raped for uncountable times (sexual violence/physical violence/harassement/verbal
violence) and the last installment of the series shows how being exposed to such a violence can make a
man who initially was mentally stable went rampage in order to prove to others that when a murderer is
free and law isn’t able to put him in jail, she can put him to death.

IV. For an audience that isn’t experience in this genre was is not quite comfortable with violence, this
series and this last movie may get a wrong feeling or if someone’s a feminist person, I am pretty sure
they’re going to criticize it as a means of oppressing the female image. On the other hand, if you are a
person that can swallow these kind of movies, and see through the violence that is thrown at you, you
will be able to get the proper message. This movie emerges from both of these two groups, in order to
create such a film you don’t need to be a violent human being, but you need to comprehend how a
violent man would action and how a non-violent would feel, in order to use the best methods to make it
happen.

III. There is a symphatetic star involved, or let’s called actress. She’s beautiful, initially innocent, happy,
joyful, friendly, and the viewer tends to hop into her shoes. How would a normal person fell when sees
such terrible things happen to an ordinary person that has nothing in connection to violence? I’d feel
bad. Besides the fade light in strange and cold places, harsh vocabulary, the cover of the movie dvd, the
director applies to psychological techinques like symphaty by using a character that has the above
mentioned traits, in order to establish the connection between the main chracater and the audience.

1.4

EXPLORE 1.4

• Conduct a simple content analysis research into TV car ads. • Count how many car ads are there on
any one or more TV channels on Friday or Saturday night between 8 p.m. and 10 p.m. (when large male
audiences are assumed). • How many of these take place in deserted, remote country roads? • How
many show gridlock, or traffic jams? • Use textual approaches to suggest what is the tone of these ads –
openly fantasising? Humorous, in ways which ‘magic away’ experiences of gridlock? • Or are they very
serious about the product, signified as ‘hero’ or as ultra-cool?

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