University of Perpetual Help System Dalta - Las Piñas

BUSINESS PLAN

In partial Fulfillment of the

University of Perpetual Help System Dalta
Senior High School Department

Submitted to:
Ms. Kristine B. Arevalo

Date of Submission:
October 11,2017

Submitted by:
Agito, Kenshin
Balbin, Ric
Dela Cruz, Ruel
De Ocampo, John Martin
 University of Perpetual Help System Dalta - Las Piñas

APPROVAL SHEET

The business proposal entitled, " Grillicious", prepared and submitted by, Ruel

Dela Cruz Jr, John Martin De Ocampo, Ric Balbin, and Kenshin Agito. In partial

fulfillment for Entrepreneurship, to be examined and to recommend for acceptance and

approval for oral examination.

Panelist 1 Business Plan Adviser/

Entrepreneurship Learning Area
Coordinator

Panelist 2

Accepted and approved in partial fulfillment of the requirements for the Science,
Technology, Engineering, and Mathematics Strand – Entrepreneurship Course.

Date of Oral Defense: ___________________

______________________
Basic Education Director
 University of Perpetual Help System Dalta - Las Piñas

Table of Contents
Contents Page

Title Page 1

Approval Sheet 2

Table of Contents 3

A. Business Description
A1. Company Logo 5
A2. Type of Business Organization 5
A3. Nature of Business 5
A4. Company Vision and Mission Statement 5

B. Product Description
B1. Brand Name 6
B2. Tagline 6
B3. Picture 6
B4. Product Features and Benefits 6
B5. Nutritional Benefit 6
C. Marketing Aspects
C1. Demand and Supply Analysis 7
C2. Historical Demand and Supply 7
C3. Historical Supply and Projected and Demand and Supply 7
C4. Demand and Supply Gap 7
C5. Target Market 8
C6. Geographic 8
C7. Demographic 8
C8. Targeting 8
C9. Pricing Strategies 8
C10. Promotion Strategies 9
D. Promotion and Technical Aspects
D1. Direct Labor Requirements 9
D2. Tools and Equipments 9
D3. Process Flow Chart 10

E. Procedure in the Promotion of the Product

E1. Plant Location 11
E2. Plant Layout 11

F. Financial Plan 12
 University of Perpetual Help System Dalta - Las Piñas

G. Swot Analysis 14
H. Pest Analysis 15
I. Organizational Plan 16

Curriculum Vitae of the Researchers 17

 University of Perpetual Help System Dalta - Las Piñas

Company Logo

For more information please contact: 0955-2171-965

Type of Business Organization

The proposed business is a partnership, It’s a business where legal relationship
formed by the agreement between two or more individuals to carry on a business as co-
owners. A partnership is a business with multiple owners, each of whom has invested in
the business. Some partnerships include individuals who work in the business, while
other may include partners who have limited participation and also limited liability. A
partnership, as distinguished from a corporation, is not a separate entity from the
individual owners. The partnership income tax is paid by the partnership, but the profits
and losses are divided among the partners, and paid by the partners, based on their
agreement.
Nature of Business
Grillicious is a manufacturing business. It will engage in the manufacture of
affordable and delicious grilled meat products or barbeque with a twist in the industry of
business.
Company Vision and Mission
Vision
Grillicious will emerge as a well-known Grill. It aims to provide the best street foods in
the industry along to our customers. To help the people be satisfied in food, in affordable
price of food.
Mission
As to Customers
We offer our customers with a high quality grilled products at an affordable price which
they can enjoy and put a smile on their face.
As to environment
The world is adaptable, it is changing, it is timeless. We must strive ahead of our plan to
continue the business. We need to adapt to the environment that will make the customers
 University of Perpetual Help System Dalta - Las Piñas

healthy. To improve the business in such communities, we will continue to maintain

healthy products and eco-friendly things to use.
As to partners
We seek to produce healthy financial business partners as we continue to grow the
business itself, and to provide greater opportunities not only in the business but also to
our partners and employees. To nurture a winning connection of business partners,
divided we fall, united we stand.
Product Description
Brand Name
“Grillicious”
*Explanation – It is a combination of Delicious and Grill, so that the customer will know
that our product is Delicious and Grilled product.
Tagline
“Come and get this phenomenal, Grillicious”
Picture of Sample Product

Product Features and Benefits

 When you grill, you eat less fat because the excess drips off the grates. On the
grill, the fat cooks off. In a pan on the cooktop, the fat has nowhere to go, so it
pools and is eventually re-absorbed by the meat.
 Meat retains nutrients, it actually preserves more riboflavin and thiamine. Both of
these nutrients play a vital role in a healthy diet, as well as have many health
benefits associated with each of them.
 Many marinades have some health benefits For example, tomato paste contains
lycopene, which is an antioxidant that fights the free radicals that can interfere
with normal cell growth and potentially lead to cancer, heart disease and
premature aging.
Nutritional Benefit
Barbecue Sauce
 Antioxidants- antioxidants protect your body from free radicals. They’re the
normal byproduct of vital chemical processes in your body, the mineral selenium,
are important antioxidants found in barbecue sauce. One cup of sauce provides 20
percent of the recommended daily value of vitamin A, 13 percent of vitamin E, 2
percent of vitamin C and 5 percent of selenium.
 Cancer Protection- The tomato base in barbecue sauce provides a carotenoid
called lycopene, which is known to significantly reduce the chance of developing
prostate cancer. Total carotenoid intake, including lycopene, is also associated
with a lower risk of lung cancer. One cup of barbecue sauce contains
11 milligrams of lycopene.
 Heart Health- contains a small amount of an essential nutrient called choline that
lowers your risk of heart disease by removing homocysteine from the blood,
according to the Linus Pauling Institute.
 University of Perpetual Help System Dalta - Las Piñas

Marketing Aspects
Demand and Supply Analysis
Since Pork Barebeque is the product, it will be the subject for strategic planning. The
market needs will identify the historical supply and demand of Barbeque and the market.
The details of the markets needs will be discussed in the historical supply and demand.

Historical Demand and Supply

The historical demand of the barbeque is based on the overall sales capacity of the market
or the total number of barbeques that can be sold in the market yearly.
A thorough observation and personal interview with the competitors was done by the
researchers for the management to identify the markets total demand. Historical market
demand shows a 47.06 percent increase upon entry of the year 2008. This market demand
movement indicates the fast growing market of barbeque sellers in Las Piñas City.
Historical Demand for Pork Barbeque
Year Total Demand Ave. Unit Price Total Sales
2007 155.125 P14 P2,171.750
2008 228.125 P14 P3,193.750
2009 337.125 P14 P4,719.750

Historical Supply for Pork Barbeque

Year Annual Qty. Unit Price Total Sales
2007 27,375 P15 P410,625
2008 63,875 P15 P958,125
2009 100,375 P15 P1,505.625

Historical Supply and Projected Demand and Supply

The table below shows the possible market demand for pork barbeques based on the
computed time series regression analysis for the years 2010, 2011, and 2012. Projected
Demand shows total market sales of P5,909.750 for 2010, P7,183.750 for 2011 and
P8,457.750 for 2012
Projected Demand
Year Qty. of Pork Ave. Unit Price Total Sales
BBQs
2010 422.125 P14 P5,909.750
2011 513.125 P14 P7,183.750
2012 604.125 P14 P8,457.750
 University of Perpetual Help System Dalta - Las Piñas

Projected Supply
Year Projected Supply Unit Price Total Sales
2010 136,875 P15 P2,053.125
2011 173,375 P15 P2,600.652
2012 209,875 P15 P3,148.125

Target Market
Target consumers may be student, professionals, and other residents in the area where we
will conduct the business.

Geographic
 Philippines
 NCR
 Las Piñas City
Demographic

Age 10 years older

Gender Male/Female
Income Low, Middle, High
Income
Psychographic
 Street food lovers
 People who have interest in grilled street foods
Behavioural
 Residents who look for convenient food which can be bought in an accessible and
available area.
 Accessible and convenient
 Decision to buy would be easy for the target market
Targeting
Without targeting, it will be a waste of your resources and time because you’ll be
marketing to consumers who either aren’t interested in what you have to offer or who
wouldn’t benefit from what you are selling. It ensures that the products or services your
company will offer will actually be profitable
Pricing Strategies
A. Price of the Product
Combo Meal P35.00

B. Pricing Strategy
The pricing strategy will be cost-oriented pricing. The variable costs of a pork
barbeque comprise of pork, soy sauce, sugar, other condiments and stick.
 University of Perpetual Help System Dalta - Las Piñas

Promotion Strategies
The business owners will distribute flyers to promote their business. Also, as a millennial
the business owners will promote the business using social media which is Facebook,
Instagram and Blogsite.
Promotion and Technical Aspects
Direct Labor Requirements
Head Chef
- A cook who specializes in making the product
Account Personel
- The one in charge of the money
Crew
- Assisting the needs of the customer

Tools and Equipments

Electric Grill – To grill the product

Knife - knife that is intended to be used in food preparation.

Spatula – a broad, flat, flexible blade used to mix, spread and lift foods.

Barbecue Stick – for the grilled products

 University of Perpetual Help System Dalta - Las Piñas

Process Flowchart

Inspection Preparation Raw

of the of all the Material
Producers Ingredients ingredients
(Grill
Cooking Distributors Retailers Consumers
(sauces (sauces
etc.) etc.) products)
 University of Perpetual Help System Dalta - Las Piñas

Procedure in Production of the Product

Plant Location

University of Perpetual Help System Dalta Las Piñas

Plant Layout

Dining Area

Cooking area
 University of Perpetual Help System Dalta - Las Piñas

Financial Plan
Assumptions
The business assumes that there will be no changes in economic policy so that it may
serve the customers well.
Breakeven Analysis
Operating Budget Plan

Day 1 2 3

Rent Expenses 500 - -

Salary Expenses 50 50 50

Utilities Expenses 100 100 100

Transportation Expenses 8 8 8

Total Expenses 658 - -

Sales Forecast
Day Units Sales

1 30pcs P1225

2 45pcs P1575

3 50pcs P1750

Total 125pcs P4375

Pro Farma Income Statement

Day 1 2 3 4 5

Sales P1750 P2537.5 P3679.4 P5335.12 P7735.93

Cost of Goods P162.5 P1395.63 P2023.7 P2934.31 P4254.8

Sold
Gross Profit P787 P1141.9 P1655.8 P2400.81 P3481.2

Expenses 807 - - - -
Net Income (195) P334.9 P848.8 P1593.9 P2674.2
 University of Perpetual Help System Dalta - Las Piñas

Pro Farma Balance Sheet

Assets
Cash P1000
Inventories P807
Accounts 0
Recievable Net Income
Liabilities Beginning Capital 1650
Accounts Payable 0 Total Capital
Notes Payable 0
Owners’ Equity
Jm De Ocampo 250
Ruel Dela Cruz 250

Kenshin Agito 250

Ric Balbin 250
Total P1000
 University of Perpetual Help System Dalta - Las Piñas

Strength Weakness
- Spoils easily
- Fresh
- Perishable
- Unique
-Not all the customers would
- Secret Sauce
dare to try our product
- Know where to buy a low-cost
-We lack of manpower in the
of ingredients
business

Opportunity Threat
- To grow as a business - Competitors that also sell
barbecues
- Our customer would be glad to
savor a food that is budget - Massive number of
friendly competitors
- Good business competitors
 University of Perpetual Help System Dalta - Las Piñas

PEST Analysis
Politically speaking, the Local outcome of our business will clearly based on evidence
and analysis of the area and its communities, where improvement is a priority, the
operating hours of the business, and the rules where we will conduct the business.
Economically, the business will be affected by the tax return of Income, Interest rate,
Inflation, and Food safety Issue.
Social factors that will affect the business are buying habits of the customers, their
lifestyle trends, For anyone who loves grilled product, and health conscious people.
When it comes to technological factors, it will affect the bussines because of its Internet
connectivity like using social media, Automations and online marketing of the product.

Political Economical
-Local outcome -Income tax return
-Operationg hours of the business -Interest rate
-Rules where we will conduct the business. -Inflation
-Food safety issues

Social Technological
-Buying habits -Internet Connectivity
-Lifestyle -Automations
-For anyone who loves grilled product -Online marketing
-Health conscious people
 University of Perpetual Help System Dalta - Las Piñas

Roles and Responsibilities of Management Team

A General manager of administration is responsible for overseeing all administrative

functions in your business, while Executive assistants are technically
knowledgeable administrative workers responsible for cataloging and distributing
information, assisting top-level business staff and arranging schedules.
The Operations management is the business function responsible for managing the
process of creation of goods and services. It involves planning, organizing, coordinating,
and controlling all the resources needed to produce a company's goods and services,
while Financial management refers to the efficient and effective management of money
in such a manner as to accomplish the objectives of the organization.
It is the specialized function directly associated with the top management. Lastly,
Production managers ensure that manufacturing processes run reliably and
efficiently. Responsibilities of the job include: planning and
organising production schedules.

Kenshin
Manager

Ruel
Exectuvie Assistant

Kenshin Ric Jm
Operations Manager Finance Manager Production Manager
 University of Perpetual Help System Dalta - Las Piñas

Background of the Proponents

DELA CRUZ, RUEL JR. B

Blk 1 Lot 2 Rosas St. Camella Homes, Bacoor City, Cavite

09264679154

Objective: To be able to fulfil the duties of a Executive

Assistant and to be able to handle the business well.

QUALIFICATIONS:
 Hardworking
 Find easier ways for the given task
 Resourceful
 Creative

EXPERIENCE:
 Home cook
 Rover Scout
 Boy Scout
 Has a Family Business
 University of Perpetual Help System Dalta - Las Piñas

DE OCAMPO, JOHN MARTIN A.

42 Sultana St. Manuyo 1, Las Piñas City

09367395782

Objective: To be able to fulfil the duties of a Production

Manager and to be able to handle the business well.

QUALIFICATIONS:
 Willing to work under pressure
 Flexible
 Creative at production
 Organized

EXPERIENCE:

 They have mini business

 Excell in cooking
 Good at socializing
 University of Perpetual Help System Dalta - Las Piñas

AGITO, KENSHIN MOSS L.

795 San Francisco St. E. Aldana Las Piñas City

09750581347

Objective: To be able to fulfil the duties of a General

Manager/Operations Manager and to be able to handle
the business well.

QUALIFICATIONS:
 Willing to work under pressure
 Clutch
 Has Good leadership skills
 Responsible
 University of Perpetual Help System Dalta - Las Piñas

BALBIN, RIC ELMORE D.

B-13 Southlane St. Greymarville, Talon 2, Las Piñas City
09552171965

Objective: To be able to fulfil the duties as a Finance

Manager of Grillicious and to help fellow proponents in
making a good profit

QUALIFICATIONS:
 Organized and Trustworthy
 Punctual

EXPERIENCE
 Grade 10- Treasurer
 Has a family business
 Vice Mayor (Present, 2017-2018)