Beruflich Dokumente
Kultur Dokumente
ON
“ CHALLENGES FACED BY
VODAFONE WHILE ENTERING IN
DEHRADUN”
UTTARAKHAND TECHNICAL
UNIVERSITY, DEHRADUN
SUBMITTED BY:
Acknowledgement
(A) CERTIFICATE
(B) DECLARATION
(C) PREFACE
CHAPTER - 1 ACKNOWLEDGEMENT
CHAPTER - 2 INTRODUCTIONS
I certify that this is his original effort and has not been copied from
any other source. This project has also not been submitted in any
other university for the purpose of award of nay degree.
Signature: …………………………………
Name of the Guide:……………………….
Date:……………………………………….
ACKNOWLEDGEMENT
It was immense pleasure for me to work on the project, which gave us the
opportunity to get first hand experience of market research and other
important facets of marketing.
I am grateful to all the respondents for sparing me their valuable time and
for their amicable and friendly treatment.inspite of being busy, they
remained humble and polite throughout.
I am also grateful tour faculty guide and our company guide without
whose help this project would not have seen the light of the day.
I am also grateful to the friends and other acquaintances that helped in
various invaluable ways.
I also extend our deep gratitude towards the various people who helped in
direct or indirect way in making this project a success.
PREFACE
NITIN KUMAR
MBA 4TH
INTRODUCTION
2007
2006
2005
2004
We launched our first 3G service in Europe with Vodafone Mobile
Connect 3G/GPRS data card.
2002
We trial our global mobile payment system in the UK, Italy and Germany.
The trial enables customers to purchase physical and digital goods using
their mobile phone.
External links
Official site of Vodafone India
Official site of the Vodafone Group
Hutch/Vodafone's Creative Television Commercials
History
vodafone's original logo used until the introduction of the speechmark
logo in 1998.In 1982 Racal Electronics plc's subsidiary Racal Strategic
Radio Ltd. won one of two UK cellular telephone network licences.[3][4]
The network, known as Racal Vodafone was 80% owned by Racal, with
Millicom and the Hambros Technology Trust owning 15% and 5%
respectively. vodafone was launched on 1 January 1985.[5] Racal
Strategic Radio was renamed Racal Telecommunications Group Limited
in 1985.[4] On 29 December 1986 Racal Electronics bought out the
minority shareholders of vodafone for GB£110 million.[6]
What are the deals that you have in your kitty right now, and what
are all in the pipeline?
In the next two quarters, Airtel will formally announce the partnership.
We are also talking to all the other service providers like Vodafone Essar
and Idea Cellular, and they have shown keen interests.
How has your experience been since you started your business in
September last year?
It's been very successful and our contract with Airtel was a major
milestone for us. But, I think more important for us is that we have
Appium technology with us now. This deal is fundamental to our plan for
developing application-partnering system.
What are the challenges you have faced while operating in India?
One of the biggest challenges is the sheer size of the Indian market. The
scale of operations is huge in terms of the growth, number of people, and
the size of the operators we are dealing with. We address these challenges
through partnerships. So, we are partnering with Nokia Siemens, and
IBM, which is very important for us. IBM is the main systems integrator
for us. And, Nokia Siemens is the main network provider and Alpenas is
the main technology provider for this application gateway.
What are the plans for the applications developed in India? Do you
plan to take them to other countries as well?
No, we don't have R&D in India. We have R&D in Spain, Sweden, and
Ukraine. And, we don't see any change in this in the near future.
However, we do plan to have more people in sales, marketing, and
technical support. As our business grows here, we will add our resources,
focusing on customer support and services.
NilabhJha
Mobile is always at the heart of what we do, but now we are moving into
integrated mobile and PC communication services.
We offer a suite of products that, starting with voice calls, offers our
customers an alternative to a traditional fixed telephone line. Vodafone
Zuhause in Germany and Vodafone Casa in Italy, provide our customers
with an easy-to-use mobile service, combined with low-cost fixed line
telephony and DSL (Digital Subscriber Line) broadband.
We have extended our reach into the office by delivering richer business
applications and integrated fixed and mobile services, such as higher
speed internet access.
TOTAL COMMUNICATIONS
Our mobile services are offered over the GSM network on which a
General Packet Radio Service (GPRS) is also provided. The move to
higher performance 3G (W-CDMA) networks is well underway in the
bulk of our
Mobile is always at the heart of what we do, but now we are moving into
integrated mobile and PC communication services, by combining fixed-
line Digital Subscriber Line (DSL) broadband offers with our core mobile
services.
With this first generation (1G) technology most mobile phones were
installed in cars, powered by the car battery and used roof-mounted
antennas to improve reception of the analogue signal.
The analogue services set up in countries across Europe during the late
1980s were often not compatible, with subscribers unable to use the same
mobile phone moving from one country to the next.
To solve this and other problems a new standard known as the Global
System for Mobile Communications (GSM) was developed. This standard
used digital technology, converting speech into binary code. Since
Vodafone launched the first digital network in 1991, GSM has become
the main standard for mobile communications worldwide.
Our mobile network infrastructure lets our customers make and receive
voice calls and use other services such as internet access and even mobile
TV.
Making calls
Each base station provides coverage over a given geographic area, often
referred to as a cell. Cells can be as small as an individual building or as
large as 20 miles across. Each cell is equipped with its own radio
transmitter and receiver antenna. This network of cells provides, within
certain limitations, coverage over the service area.
High-speed data
COMPLIANCE
The Company's ordinary shares are listed in the United Kingdom on the
London Stock Exchange. As such, the Company is required to make a
disclosure statement concerning its application of the principles of and
compliance with the provisions of the revised Combined Code on
corporate governance (the "Combined Code"). For the year ended 31
March 2006, the Board confirms that the Company has been in
compliance with the provisions of section 1 of the Combined Code. The
disclosures provided below are nevertheless intended to provide an
explanation of the Company's corporate governance policies and
practices.
US listing requirements
The Company's ADSs are listed on the NYSE and the Company is,
therefore, subject to the rules of the NYSE as well as US securities laws
and the rules of the SEC. The NYSE requires US companies listed on the
exchange to comply with the NYSE's corporate governance rules but
foreign private issuers, such as the Company, are exempt from most of
those rules. However, pursuant to NYSE Rule 303A.11, the Company is
required to disclose a summary of any significant ways in which the
corporate governance practices it follows differ from those required by the
NYSE for US companies.
A summary of such differences is set out below. The Company has
established a Disclosure Committee with responsibility for reviewing and
approving controls and procedures over the public disclosure of financial
and related information, and other procedures necessary to enable the
Chief Executive and Chief Financial Officer to provide their
Certifications of the Annual Report on Form 20-F that is filed with the
SEC.
The Company has reviewed the structure and operation of its "entity
level" control environment: the overarching structure of review and
monitoring essential to the management of its business.
Each of the Company's subsidiaries and central functions has ensured that
the relevant processes and controls are documented to appropriate
standards, taking into account the guidance provided by the US Public
Company Accounting Oversight Board's Auditing Standard No. 2 and
subsequent SEC Staff Questions and Answers related to the standard. The
approach taken has been to identify the key financial reporting processes
so that, in aggregate, the Company has reasonable assurance regarding the
reliability of its financial reporting and the preparation of financial
statements.
The Company has also adopted a corporate Code of Ethics for senior
executive, financial and accounting officers, separate from and additional
to its Business Principles, described below.
CODE OF ETHICS
Explanatory note
1. Introduction
The Board of Directors of Vodafone Group Plc has adopted this code of
ethics (the "Code"), which is applicable to all its Relevant Officers (as
defined in paragraph 2 below), to
2. Relevant Officers
Act with integrity, including being honest and candid while still
maintaining the confidentiality of
Company information where required or in the Company's interests.
Observe, fully, applicable governmental laws, rules and regulations.
Comply with the requirements of applicable accounting and auditing
standards and Company policies in the maintenance of a high standard of
accuracy and completeness in the Company's financial records.
Adhere to a high standard of business ethics and not seek competitive
advantage through unlawful or unethical business practices.
Avoid conflicts of interest wherever possible. Anything that would be a
conflict for a Relevant Officer will also be a conflict if it is related to a
member of his or her family or a close relative. Examples of conflict of
interest situations, if material, include the following:
any significant ownership interest in any supplier or customer;
any consulting or employment relationship with any customer, supplier or
competitor;
any outside business activity that detracts from an individual's ability to
devote appropriate time and attention to his or her responsibilities with the
Company;
the receipt of any money, non-nominal gifts or excessive entertainment
from any company with which the Company has current or prospective
business dealings;
being in the position of supervising, reviewing or having any influence on
the job evaluation, pay or benefit of any close relative; and
selling anything to the Company or buying anything from the Company,
except on the same terms and conditions as comparable officers or
directors are permitted to so purchase or sell.
4. Disclosure
The Company strives to ensure that the contents of and the disclosures in
the reports and documents that the Company files with the Securities and
Exchange Commission (the "SEC") and other public communications
shall be full, fair, accurate, timely and understandable in accordance with
applicable disclosure standards, including standards of materiality, where
appropriate.
5. Compliance
7. Waivers
The Company's more detailed policies and procedures set out in the
Group Governance Manual are separate requirements applying to
Relevant Officers and others and are not part of this Code.
9. Enquiries
All enquiries in relation to this Code or its applicability to particular
people or situations should be addressed to the Group General Counsel
and Company Secretary.
VISION
To enrich our customer's lives through the unique power of mobile
communication
company' s cellular network, Gent set up 250 'Vodafone stores' all over
the UK. He also introduced a new corporate identity and logo for TVG.
The new corporate identity and expansion of the distribution network
helped Vodafone in strengthening its brand all over the UK. By 1998,
TVG had a market share of 35 percent in the UK. In 1998, TVG had a
market capitalization of $35 billion and ranked first among
BusinessWeek's top 100 non-US information technology companies. At
this point of time, Gent decided to turn TVG into a global company. He
wanted the Vodafone network to have a 'global footprint'.
Beginning 1999, Gent started buying many telecom companies around the
world to realize his vision of turning TVG into a global wireless
company. To begin with, he acquired AirTouch Communications Inc.
(ACI), a leading US wireless company, in early 1999 for $56 billion, paid
entirely in stock.
The new framework laid down guidelines for matters such as the
objectives of the national regulatory authorities ('NRAs' of the member
states), the method through which telecommunications operators were to
be licensed, measures for protecting consumers, and ensuring the
universal provision of certain telecommunications services and the terms
and conditions that guided the way in which operators interconnected and
provided access to each other. The new regulatory framework' s
restrictions among various
They also pointed out that since Vodafone was only a minority partner in
the venture, the company could not leverage on the benefits of its
'Vodafone' brand. However, despite the opposition from shareholders,
Sarin said that he would retain Vodafone's stake in Verizon. He said, "We
look at Verizon and our presence in the U.S. as an important asset to the
company. The board reviews the Verizon situation from time to time.
We'll continue to review." However, Sarin also said that he was not
opposed to a future sale of Verizon whereby shareholders could gain the
maximum benefits. Many analysts were of the view that Sarin sold
Vodafone KK in order to calm the investors...
THEORETICAL BACKGROUND
We are trying to provide a complete set of sophisticated Information
provided by consultancy services of Vodafone in Dehradun. It is a
basically parameter of any telecom services provided in Dehradun , it
is basically work on changes of services provider (Hutch to
Vodafone)
OBJECTIVES OF STUDY
LIMITATIONS:-
RESEARCH METHOD:-
I used secondary data and I went to dealer and asked questions about what
were the challenges faced by Vodafone while entering in Dehradun.
RESEARCH DESIGN
It is the actual framework of a research that provide specific detail
regarding the process that need to be followed in conducting the research
SAMPALING METHOD
DATA ANALYSIS
a) Yes
b) No
90 80
80
70
60 Yes
50
NO
40
30 20
20
10
0
U s a g e o f m o b ile s e r v ic e s
S e rvic e P ro vid e r
20% 20%
15%
25%
1 0 %1 0 %
3) Which One?
a) Post paid
b) Prepaid
T y p e o f C o n n e c t io n
80 65
60
35
40 T y p e o f C o n n e c t io n
20
0
P re p a id P o s t p a id
a) Low Expense
b)Easy To Use
c) Both
R e a s o n b e h in d u s in g p re p a id c o n n e c t io n
40
40 35
30 25
20 R e a s o n b e h in d u s in g
10 p re p a id c o n n e c t io n
0
Low B o th
E x p e n s ive
a) High usage
b) Services
c) Lower Call Rate
d) All of The Above
If P o s t p a i d T h a n R e a s o n B e h i n d It .
H ig h U s a g e
35% 35%
S e r vi c e s
C a ll R a t e s
A ll O f T h e A b o ve
20% 10%
a) six month
b) six month- one year
c)one year to five year
d) five year or above then that
D u r a t io n O f t h e c o n n e c t io n U s a g e
20%
30%
6 m o n th s
6 m o n t h s -1 y e a r
1 -5 y e a r
50%
7)how much is your monthly expense on mobile?
a) 300-500
b) 500-1000
c) 1000 & above
M o n t h l y E x p e n c e o n M o b ile
50 47
40
30
23
20 19
11
10
0
B e lo w3 0 0 - 5 50 0 0 - 1 0 10 00 0 0 &
3 0 0 M o n t h ly E x ap be on ve c e o n M o b il e
S a t i s fa c t i o n l e v e l o f c o u s t m e r s t o w a r d s s e r v i c e p r o v i d e r
60 49
50 41
40 S a t i s fa c t i o n l e v e l o f
30 c o u s tm e rs to w a rd s
20 10 s e rvic e p ro vid e r
10
0
Y es No Cant S ay
a) Yes b) No
A w a r n e s s o f H u t c h B e c o m in g V o d a f o n e
100 85
50
15
0
Yes No
A w a r n e s s o f H u t c h B e c o m in g V o d a f o n e
10) Are you getting the same services by Vodafone, previously which
are provided by hutch?
a) Yes b) No
A r e S e r v i c e s s a m e A s B e fo r e ( H u t c h )
8
24 Y es
No
C ant S ay
68
A r e y o u S a tis f ie d w ith V o d a f o n e
80
60
A r e y o u S a tis f ie d w ith
40
V odafone
20
0
Y es No
Analysis of Hypothesis:
Network 28 24 4 16 0.67
Service
Value
Added 18 16 2 4 0.25
service
Chota 14 13 1 1 0.77
Recharge
Brand 9 8 1 1 0.125
Name
Other 10 20 - 10 100 5
Scheme
SUGGESTION
APPENDIX
QUESTIONAIRE
3) Which One?
a) Post Paid b) Prepaid
REFERENCE:-
2. VODAFONE catalogs
3. www.vodafone.com
4. www.entreprenur.com
5. Company Guide
6. WWW.google.com