Beruflich Dokumente
Kultur Dokumente
Descriptive Statistic
Frequencies
Statistics
Occupatio
Age Gender Monthly_income n Ethnicity
Missing 0 0 0 0 0
Frequency Table
Age
Valid Cumulative
Frequency Percent Percent Percent
Above 60 years
1 .5 .5 100.0
old
Gender
Valid Cumulative
Frequency Percent Percent Percent
1
Monthly income
Cumulative
Frequency Percent Valid Percent Percent
RM7001 and
24 11.9 11.9 100.0
above
Occupation
Cumulative
Frequency Percent Valid Percent Percent
5.00 1 .5 .5 100.0
Ethnicity
2
Cumulative
Frequency Percent Valid Percent Percent
Communalities
Initial Extraction
3
The item offered by the special retail store is
1.000 .747
very good value for money
The item offered by the special retail store is a
1.000 .768
good buy
The item offered by the special retail store is
1.000 .738
appears to be a bargain
I must be alert to not be fooled by special store
1.000 .664
retailers
Special store retailers are always looking for
1.000 .755
ways to take advantage of me
I cannot usually trust offers made by special
1.000 .789
store retailers
This special retailer store is good 1.000 .730
This special retailer store is pleasant 1.000 .787
This is a special retailer store that i like 1.000 .752
This is a special retailer store toward which i
1.000 .756
have a favourable attitude
I'm satisfied with the retailer 1.000 .729
I think that frequenting this retailer's store is a
1.000 .826
good idea
I think that frequenting this retailer's store is a
1.000 .861
good choice
What is the probability that you will recommend
the retailer's special store to your friends and/ 1.000 .797
or family
What is the probability that you will visit special
1.000 .724
stores belonging to this retailer again
What is the probability that you will recommend
the retailer's store brand products to your 1.000 .784
friends and/ or family
What is the probability that you will buy store
brand products offered by this special retailer 1.000 .723
store again
4
1 12.338 42.546 42.546 12.338 42.546 42.546
2 2.277 7.851 50.397 2.277 7.851 50.397
3 2.039 7.031 57.428 2.039 7.031 57.428
4 1.680 5.793 63.221 1.680 5.793 63.221
5 1.360 4.689 67.910 1.360 4.689 67.910
6 1.031 3.557 71.467 1.031 3.557 71.467
7 .892 3.078 74.545
8 .860 2.966 77.510
9 .783 2.701 80.212
10 .687 2.368 82.579
11 .566 1.952 84.531
12 .492 1.696 86.227
13 .447 1.542 87.769
14 .405 1.396 89.165
15 .364 1.255 90.420
16 .352 1.215 91.635
17 .325 1.119 92.754
18 .287 .991 93.746
19 .283 .975 94.721
20 .241 .829 95.550
21 .219 .756 96.306
22 .188 .648 96.954
23 .176 .605 97.559
24 .156 .537 98.096
25 .139 .479 98.575
26 .119 .412 98.987
27 .116 .399 99.387
28 .100 .345 99.732
29 .078 .268 100.000
3. Reliability Test:
1. Price Image:
5
Reliability Statistics
Cronbach's N of
Alpha Items
.824 4
Item-Total Statistics
2. Value:
Reliability Statistics
Cronbach's
Alpha N of Items
.876 3
Item-Total Statistics
Value 3
10.5693 4.435 .716 .878
3. Sugrophobia:
Reliability Statistics
6
Cronbach's
Alpha N of Items
.789 3
Item-Total Statistics
Reliability Statistics
Cronbach's
Alpha N of Items
.902 4
Item-Total Statistics
7
Reliability Statistics
Cronbach's
Alpha N of Items
.896 3
Item-Total Statistics
Reliability Statistics
Cronbach's
Alpha N of Items
.804 2
Item-Total Statistics
8
7. Future behavioral intention toward the store brand:
Reliability Statistics
Cronbach's N of
Alpha Items
.877 2
Item-Total Statistics
Table in Report:
Value 3 - 0.876
Sugrophobia 3 - 0.789
Attitude 4 - 0.902
Satisfaction 3 - 0.896
Fu Be In tow St 2 - 0.804
Fu Be In tow St Br 2 - 0.877
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Results
Descriptives
Descriptive Statistics
Price Cred Inte Bene Sugro Satisf Future_Behaviou Future_Behaviou
Val
_Ima ibilit grit volen phobi actio ral_Intention_sto ral_Intention_bra
ue
ge y y ce a n re nd
Vali 20
202 202 202 202 202 202 202 202
d 2
Miss
0 0 0 0 0 0 0 0 0
ing
Mea 5.34 5.2 5.2
5.277 5.364 4.548 5.183 5.354 5.401
n 5 72 10
Std.
Devi 0.983 0.92 0.9 0.869 1.0
1.158 1.007 1.020 1.064
atio 3 77 586 6 60
n
-
Ske - - - - -
- 0.9
wne 1.20 1.0 0.920 0.680 0.807 -1.362 -1.146
1.273 73
ss 5 49 9 5 6
0
Std.
Erro
0.1
r of 0.171 0.17 0.1 0.171 0.171 0.171
71 0.1711 0.1711
Ske 1 11 711 1 1 1
1
wne
ss
Kurt 3.46 1.9 2.0 0.715
3.031 2.190 1.164 3.194 2.060
osis 3 75 64 7
Std.
Erro 0.3
0.340 0.34 0.3 0.340 0.340 0.340
r of 40 0.3405 0.3405
5 05 405 5 5 5
Kurt 5
osis
Mini
1.00 1.3 1.0
mu 1.250 1.000 1.000 1.000 1.000 1.000
0 33 00
m
Maxi
7.00 7.0 7.0
mu 7.000 7.000 7.000 7.000 7.000 7.000
0 00 00
m
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4. Descriptive Statistics
Plots
Distribution plots
Benevolence
Credibility
11
Future_Behavioural_Intention_brand
Future_Behavioural_Intention_store
12
Integrity
Price_Image
13
Satisfaction
Sugrophobia
14
Value
15
5. Multiple Regression
Model Summary
ANOVAa
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model Summary
16
ANOVAa
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model Summary
ANOVAa
Coefficientsa
17
Standardized
Unstandardized Coefficients Coefficients
5.4 Ind4 : Price_Im -> Satisfac -> Attitude -> Trust -> Future_B
Model Summary
ANOVAa
Standardized
Unstandardized Coefficients Coefficients
18
5.5 Ind5 : Price_Im -> Attitude -> Future_B
Model Summary
ANOVAa
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model Summary
19
ANOVAa
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model Summary
ANOVAa
20
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
6 Mediator
Since the study have three mediators, 1 dependent variable and 1 independent variable.
According to Andrew F. Hayes, (2013) Model 6 (3 mediators) was chosen to run the analysis.
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Run MATRIX procedure:
**************************************************************************
Model = 6
Y = Future_B
X = Price_Im
M1 = Satisfac
M2 = Attitude
M3 = Trust
Sample size
202
**************************************************************************
Outcome: Satisfac
Model Summary
R R-sq MSE F df1 df2 p .4587 .2104 .8054 53.2813 1.0000
200.0000 .0000
Model
coeff se t p LLCI ULCI
constant 2.7034 .3455 7.8236 .0000 2.0220 3.3848
Price_Im .4699 .0644 7.2994 .0000 .3430 .5968
**************************************************************************
Outcome: Attitude
Model Summary
R R-sq MSE F df1 df2 p
.6991 .4888 .4334 95.1335 2.0000 199.0000 .0000
Model
coeff se t p LLCI ULCI
constant 1.5721 .2897 5.4271 .0000 1.0009 2.1433
Satisfac .5124 .0519 9.8790 .0000 .4101 .6147
Price_Im .2138 .0531 4.0233 .0001 .1090 .3186
**************************************************************************
Outcome: Trust
Model Summary
R R-sq MSE F df1 df2 p
.6057 .3669 .7383 38.2434 3.0000 198.0000 .0000
Model
coeff se t p LLCI ULCI
constant 1.1924 .4051 2.9434 .0036 .3935 1.9912
22
Satisfac .2884 .0827 3.4888 .0006 .1254 .4513
Attitude .1966 .0925 2.1248 .0348 .0141 .3790
Price_Im .3166 .0721 4.3898 .0000 .1744 .4589
**************************************************************************
Outcome: Future_B
Model Summary
R R-sq MSE F df1 df2 p
.6307 .3978 .6955 32.5363 4.0000 197.0000 .0000
Model
coeff se t p LLCI ULCI
constant 1.0980 .4017 2.7336 .0068 .3059 1.8902
Satisfac .2611 .0826 3.1594 .0018 .0981 .4241
Attitude .3958 .0908 4.3587 .0000 .2167 .5749
Trust -.0485 .0690 -.7028 .4830 -.1845 .0875
Price_Im .2069 .0733 2.8209 .0053 .0622 .3515
Outcome: Future_B
Model Summary
R R-sq MSE F df1 df2 p
.4466 .1995 .9107 49.8388 1.0000 200.0000 .0000
Model
coeff se t p LLCI ULCI
constant 2.8508 .3674 7.7588 .0000 2.1263 3.5753
Price_Im .4832 .0685 7.0597 .0000 .3483 .6182
Total effect of X on Y
Effect SE t p LLCI ULCI
.4832 .0685 7.0597 .0000 .3483 .6182
Direct effect of X on Y
Effect SE t p LLCI ULCI
.2069 .0733 2.8209 .0053 .0622 .3515
Indirect effect(s) of X on Y
Effect Boot SE BootLLCI BootULCI
Total: .2764 .0758 .1339 .4361
Ind1 : .1227 .0607 .0258 .2658
Ind2 : .0953 .0360 .0418 .1959
Ind3 : -.0066 .0136 -.0417 .0144
Ind4 : -.0023 .0051 -.0166 .0052
Ind5 : .0846 .0435 .0192 .1986
Ind6 : -.0020 .0043 -.0166 .0035
Ind7 : -.0153 .0302 -.0903 .0347
(C1) .0274 .0757 -.1056 .1890
(C2) .1293 .0614 .0267 .2720
23
(C3) .1250 .0608 .0283 .2700
(C4) .0381 .0926 -.1330 .2280
(C5) .1247 .0605 .0278 .2674
(C6) .1380 .0649 .0189 .2713
(C7) .1019 .0410 .0383 .2089
(C8) .0976 .0375 .0419 .2019
(C9) .0107 .0443 -.0811 .1020
(C10) .0974 .0368 .0417 .1970
(C11) .1107 .0498 .0209 .2171
(C12) -.0043 .0109 -.0404 .0079
(C13) -.0912 .0481 -.2133 -.0175
(C14) -.0045 .0114 -.0431 .0084
(C15) .0088 .0212 -.0171 .0786
(C16) -.0869 .0445 -.2044 -.0194
(C17) -.0003 .0026 -.0114 .0021
(C18) .0131 .0269 -.0264 .0876
(C19) .0867 .0449 .0190 .2044
(C20) .1000 .0580 .0040 .2401
(C21) .0133 .0275 -.0282 .0872
24
Ind5 : .4091 2.8412 .0635 3.4371
Ind6 : -.0099 .1680 -.1900 .0260
Ind7 : -.0742 1.2632 -.6665 .4075
25
Ind2: .0881 .0303 = 2.90
If the value of effect/ boot SE is more than 1.96 it is significant. That means the
multiple variables are not significant with the independent variable and
dependent variable. In addition, the value of boot LLCI and boot ULCI also
have negative sign, so it is not significant.
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