SWOT Analysis of Jubilee life Insurance:

The joining of experienced people, advance management, advance set up and facilities gave JLI
Ltd an edge over its competitors.

STRENGTHS:
 Enjoying economies of scale.
 Good will in the market.
 Strong financial position.
 Long standing clients.
 Experienced owners.
 Organization gives opportunity to this employee for career path.
 Have strong distribution channel in Pakistan.
 Variety of Products.

WEAKNESS:
 Majority of people are not well aware about JUBILEE Co. Ltd’s product, so it needs
extensive advertisement.
 Employees discriminate customers on the basis of their status.
 Improper human recourse management.
 Less Incentives to Lower level employees.
 The furniture available at the branch is not sufficient to occupy a larger number of people at
a time in the branch.
 Limited area covered (only major cities are insured).
 Lack of infrastructure.
 No segmentation of market.

OPPORTUNITIES:
 Ø Used Latest IT Technology.
 Hire insurance experts from other countries.
 Explore unidentified market segments.
 Agriculture and live stock market.

.THREATS:
 Change in government policies.
 The competition has become sever by the entrance of new companies.
 The decrease in the purchasing power of people in the current economic situation affecting
the business activity speed.
 Facing tough competition in market.
 New business practices rules and regulations by SECP / Government sectors.
 High risk in insurance business.
  Many new insurance companies are entering into the market which are backed by strong
banks that can create problems for JUBILEE.
 Govt. allowed foreign insurance companies to start business in Pakistan that can also affect
the whole procedure.

Organization’s Market position/Market share along with other

competitors share

The two largest private life insurers – EFU Life Assurance and Jubilee Life Insurance – had a
combined market share of 26%, which left the remaining four private companies with a collective
share of only 10%.
The increase of Jubilee Life gross premiums is in the range of 40% to 45% compared to industry’s
expected growth of 25% to 30%.

Jubilee Life Insurance

Last trade on Nov 07, 2012 Day’s range Rs 88.00 – 90.25

Change Rs 1.51 52 week range Rs 58.84 – 89.00

Open Rs 88.00 Volume 19,000

Close Rs 89.00 Previous Close Rs 87.49