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COURSE EVALUATION
Week 1
Previous Knowledge
Introduction to marketing for class to refresh knowledge learnt before proceeding to new lesson.
RSG-ACAD-FR-001-v3.0 Page 1 of 12
LESSON PLAN
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Content Outline
1. Marketing
1.1 Definition of Marketing
1.2 Understanding the Marketplace & Customer Needs
1.3 Designing a Customer-Driven Marketing Strategy
1.4 Preparing an Integrated Marketing Plan & Program
1.5 Customer Value
1.6 Landscape of changing Marketing
Assign Assignment 1- Marketing Plan -20%
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mind Map Flipchart
Games Role play Rubric
Demonstration Computer simulation Power point/computer presentation
Concept design Video/DVD presentation Others
RSG-ACAD-FR-001-v3.0 Page 2 of 12
LESSON PLAN
Week 2
Previous Knowledge
Recap Lecture 1
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Appreciate marketing mix
Applying the marketing practices according to the company’s marketing issues
Content Outline
2. Marketing Strategy
2.1 Strategic Planning
1.1 Designing Business Portfolio
2.2 Planning Marketing
2.3 Marketing Strategy and Marketing Mix
2.4 Managing Marketing Effort
2.5 Measuring and Managing Return on Marketing Investment
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint/computer presentation
Concept design Video/DVD presentation Others
Week 3
Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016
Vetted and
Vetted and Approved by Programme Leader:
Approved Date:
RSG-ACAD-FR-001-v3.0 Page 3 of 12
LESSON PLAN
Previous Knowledge
Recap Lecture 2
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Applying the marketing practices according to the company’s marketing issues
Content Outline
3. Marketing in the New Internet Economy
3.1 Major Forces Shaping the Internet Age
3.1.1 Digitalization and connectivity
3.1.2 The Internet Explosion
3.1.3 New Forms of Intermediaries
3.1.4 Customisation and Customerisation
3.2 Marketing Strategy in the New Internet Age
3.2.1 E-Business, E-Commerce and E-Marketing
3.2.2 Benefits to Buyers and Sellers
3.3 E-commerce Domains
3.3.1 B2C 3.3.3 C2C
3.3.2 B2B 3.3.4 C2B
3.4 Conducting E-commerce
3.4.1 Click-Only versus Click-and-Mortar
3.4.2 Setting up an e-marketing presence
Quiz 1 (10%)
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint/computer presentation
Concept design Video/DVD presentation Others
Week 4
Previous Knowledge
Recap Lecture 3
RSG-ACAD-FR-001-v3.0 Page 4 of 12
LESSON PLAN
Learning Outcome(s)
Identify the influences of marketing environment upon the marketing practices
Content Outline
1. Marketing Environment
1.1 The Microenvironment
1.2 The Macroenvironment
1.3 Responding to The Marketing Environment
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint/computer presentation
Concept design Video/DVD presentation Others
Week 5
Previous Knowledge
Lecture 1-4
Learning Outcome(s)
Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016
Vetted and
Vetted and Approved by Programme Leader:
Approved Date:
RSG-ACAD-FR-001-v3.0 Page 5 of 12
LESSON PLAN
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Appreciate marketing mix
Applying the marketing practices according to the company’s marketing issues
Identify the influences of marketing environment upon the marketing practices
Content Outline
Midterm examination
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint/computer presentation
Concept design Video/DVD presentation Others
RSG-ACAD-FR-001-v3.0 Page 6 of 12
LESSON PLAN
Week 6
Previous Knowledge
Recap Lecture 1-4
Mid-Term Exam Deliberation
Learning Outcome(s)
Applying the marketing practices according to the company’s marketing issues
Applying the integrated marketing communication concepts
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Content Outline
1. Managing Marketing Information
1.1 Marketing Information and Customer Insights
3.5 Assessing Marketing Information Needs
3.6 Developing Marketing Information
3.7 Marketing Research
3.8 Analysing and Using Marketing Information
3.9 Other Marketing Information Consideration
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint presentation
Concept design Video/DVD presentation Others
Week 7
Prepared by: KOMLAVATHI Submission No.: 1 Submission Date: 1/12/2016
Vetted and
Vetted and Approved by Programme Leader:
Approved Date:
RSG-ACAD-FR-001-v3.0 Page 7 of 12
LESSON PLAN
Previous Knowledge
Recap Lecture 5
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices
that associated with the marketing.
Content Outline
4. Customer and Buyer Behavior
1.1 Consumer markets and Consumer Buyer Behavior
4.1 Buyer decision process
4.2 Buyer Decision process For New Products
4.3 Business Markets and Business Buyer Behavior
5. Market Segmentation, targeting and Positioning for Competitive Advantages
5.1 Market Segmentation
5.2 Targeting
5.3 Differentiation and Positioning
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint presentation
Concept design Video/DVD presentation Others
RSG-ACAD-FR-001-v3.0 Page 8 of 12
LESSON PLAN
Week 8
Previous Knowledge
Recap Lecture 6 and 7
Learning Outcome(s)
Applying the marketing practices according to the company’s marketing issues
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Content Outline
6. Marketing Implementation
1.1 New Product Development Strategy
1.2 New Product Development Process
1.3 Managing New Product Development
1.4 PLC Strategy
1.5 Additional Product and Service Considerations
Quiz 2 (10%)
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint presentation
Concept design Video/DVD presentation Others
Week 9
Previous Knowledge
RSG-ACAD-FR-001-v3.0 Page 9 of 12
LESSON PLAN
Recap Lecture 9
Learning Outcome(s)
Applying the marketing practices according to the company’s marketing issues
Content Outline
7. The Global Marketplace
1.6 Global Marketing Today
1.7 Global Marketing Environment
1.8 Deciding Whether to go Global
1.9 Deciding which Market and How to Enter the Market
1.10 Deciding on Global marketing program
1.11 Deciding on Global marketing Organization
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint/computer
presentation
Concept design Video/DVD presentation Others
Week 10
Previous Knowledge
Recap Lecture 1 -10
RSG-ACAD-FR-001-v3.0 Page 10 of
12
LESSON PLAN
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices that
associated with the marketing.
Identify the influences of marketing environment upon the marketing practices
Appreciate marketing mix
Applying the integrated marketing communication concepts
Complete the assigned assignment through teamwork
Applying the marketing practices according to the company’s marketing issues
Content Outline
Revision and Presentation of Marketing Plan
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint presentation
Concept design Video/DVD presentation Others
RSG-ACAD-FR-001-v3.0 Page 11 of
12
LESSON PLAN
Week 11
Previous Knowledge
-
Learning Outcome(s)
Demonstrate an understanding of the concepts of marketing and broad view of the practices
that associated with the marketing.
Identify the influences of marketing environment upon the marketing practices
Appreciate marketing mix
Applying the integrated marketing communication concepts
Complete the assigned assignment through teamwork
Applying the marketing practices according to the company’s marketing issues
Content Outline
Final Exam
Teaching Method
Lecture/discussion/tutorial based learning Problem based learning
Case based learning Portfolio based learning
Project based learning Competency based learning
Game/simulation/role play based learning Laboratory/studio based learning
Group work (collaborative) based learning Fieldwork Others
Teaching Aids
Whiteboard Mindmap Flipchart
Games Role play Rubric
Demonstration Computer simulation Powerpoint presentation
Concept design Video/DVD presentation Others
Week 12
Self Reflection
RSG-ACAD-FR-001-v3.0 Page 12 of
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