History of Macdonalds

The siblings Richard and Maurice McDonald opened in 1940 the first McDonald's at 1398
North E Street at West 14th Street in San Bernardino, California but it was not the
McDonalds recognizable today; Ray Kroc made changes to the brothers business that
modernized it. The brothers introduced the "Speedee Service System" in 1948 established the
principles of the modern fast-food restaurant that their predecessor White Castle had put into
practice more than two decades earlier. The original mascot of McDonald's was a chef hat on
top of a hamburger who was referred to as "Speedee". In 1962, the Golden Arches replaced
Speedee as the universal mascot. The symbol, Ronald McDonald, was introduced in 1965.
The clown, Ronald McDonald, appeared in advertising to target their audience of children.[8]
Ray Kroc joined the chain in 1954 and built it into an eventually global franchise, making it
the most successful fast food corporation in the world
On May 4, 1961, McDonald's first filed for a U.S. trademark on the name "McDonald's" with
the description "Drive-In Restaurant Services", which continues to be renewed. By
September 13, 1961, McDonald's under the guidance of Ray Kroc, filed for a trademark on a
new logo an overlapping, double-arched "M" symbol. But before the double arches,
McDonald's used the a single arch for the architecture of their buildings. Although the
"Golden Arches" logo appeared in various forms, the present version was not used until
November 18, 1968, when the company was favored a U.S. trademark.
The present corporation credits its founding to franchised businessman Ray Kroc in on April
15, 1955, this was in fact the ninth opened McDonald's restaurant overall; although this
location was destroyed and rebuilt in 1984. Kroc later purchased the McDonald brothers'
equity in the company and begun the companies worldwide reach. Kroc was recorded as
being an aggressive business partner, driving the McDonald brothers out of the industry.
Kroc and the McDonald brothers fought for control of the business, as documented in Kroc's
autobiography. The San Bernardino restaurant was eventually torn down (1971, according to
Juan Pollo) and the site was sold to the Juan Pollo chain in 1976. This area now serves as
headquarters for the Juan Pollo chain, and a McDonald's and Route 66 museum.[With the
expansion of McDonald's into many international markets, the company has become a
symbol of globalization and the spread of the American way of life. Its prominence has also
made it a frequent topic of public debates about obesity, corporate ethics,
and consumer responsibility.
Now McDonald's is a biggest fast food chain in the world.McDonald’s restaurants are found
in 120 countries and territories around the world and serve 68 million customers each day.
McDonald's operates 36,899 restaurants worldwide, employing more than 375,000 people as
of the end of 2016. There are currently a total of 5,669 company-owned locations and 31,230
franchised locations, which includes 21,559 locations franchised to conventional franchisees,
6,300 locations licensed to developmental licensees, and 3,371 locations licensed to foreign
affiliates, primarily Japan.