Table 1: Weekly traffic from Google by origin of click

Week 1 2 3 4 5 6 7
Sponsored 32269 31951 32143 31417 31194 31576 30951
Cost 19361 19171 19286 18850 18716 18946 18571
9.8710 9.86113 9.86712 9.84428 9.83716 9.84933 9.82933
Organic 127876 128169 125717 126264 123871 124053 126105
160145 160120 157860 157681 155065 155629 157056
Revenue 403565 403502 397807 397356 390764 392185 395781
12.90809 12.90794 12.89372 12.89259 12.87586 12.87949 12.88862
ROI
Table 2: Weekly traffic from Bing by origin of click
Week 1 2 3 4 5 6 7
Sponsored 3965 3984 3960 3952 3874 3932 3890
cost 2379 2390 2376 2371 2324 2359 2334
Organic 15805 15964 15815 15810 15633 15797 15462
Total Traffic to site 31720 31872 31680 31616 30992 31456 31120
Revenue 79934 80317 79834 79672 78100 79269 78422
 8 9 10 11 12
30611 30401 0 0 0
18367 18241 0 0 0
9.81829 9.81141 0 0 0
123064 121637 150188 148658 146584
153675 152038 150188 148658 146584
387261 383136 378474 374618 369392
12.86685 12.85614 12.84390 12.83366 12.81961

8 9 10 11 12
3883 3843 3815 3754 3754
2330 2306 2289 2252 2252
15309 15499 15185 15159 15036
31064 30744 30520 30032 30032
78281 77475 76910 75681 75681
revenue spending SUMMARY OUTPUT
12.908094 9.8710367
12.907938 9.8611331 Regression Statistics
12.893723 9.8671244 Multiple R 0.8357521
12.892588 9.8442788 R Square 0.6984815
12.875859 9.8371554 Adjusted R Square 0.6683297
12.879489 9.849327 Standard Error 0.016581
12.888617 9.829335 Observations 12
12.866854 9.8182891
12.856145 9.8114052 ANOVA
12.843902 0 df SS
12.833663 0 Regression 1 0.0063688616
12.819613 0 Residual 10 0.0027492916
Total 11 0.0091181532

Coefficients Standard Error

Intercept 12.832305 0.0095729791
X Variable 1 0.005405 0.0011229952
 0.4552641

MS F Significance F
0.0063689 23.165464007 0.0007096
0.0002749

t Stat P-value Lower 95%Upper 95%Lower 95.0%

Upper 95.0%
1340.4714 1.313754E-27 12.810975 12.853635 12.810975 12.853635
4.8130514 0.0007095863 0.0029028 0.0079072 0.0029028 0.0079072
y time treated did
160145 1 0 0
160120 1 0 0
157860 1 0 0
157681 1 0 0
155065 1 0 0
155629 1 0 0
157056 1 0 0
153675 1 0 0
152038 1 0 0
150188 1 1 1
148658 1 1 1
146584 1 1 1
31720 0 0 0
31872 0 0 0
31680 0 0 0
31616 0 0 0
30992 0 0 0
31456 0 0 0
31120 0 0 0
31064 0 0 0
30744 0 0 0
30520 0 0 0
30032 0 0 0
30032 0 0 0
treatment