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PESTEL ANALYSIS

A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the
macro-environmental (external marketing environment) factors that have an impact on an
organization. The result of which is used to identify threats and weaknesses which is used in
a SWOT analysis.

POLITICAL
The government is taking serious steps for ensuring that animal welfare laws in the country are
diligently followed, to provide grants to Animal Welfare Organizations and advising the Government
of India on animal welfare issues, there are various organization and government bodies like AWO
(Animal Welfare Organizations) who have been the face of the animal welfare movement in the
country for the last 50 years. There are various laws designed for the protection of animals and birds
like The Prevention of Cruelty to Animals (Slaughter House) Rules, 2001.

One of the most important functions of the Board is to provide financial assistance to the recognized
Animal Welfare Organizations (AWOs). The applications in the prescribed format received from the
AWOs are scrutinized and eligible applications are placed before the Board for sanction of grant. The
Board provides financial assistance to AWOs under various schemes viz. Regular Grant, Cattle Rescue
Grant, Provision of Shelter House for looking after the Animals, Animal Birth Control (ABC) programme
etc.

ECONOMIC:
One of the major contribution to Indian economy is Tourism. Each and every one of us here in this
country reaps benefits from our tourist industry. To have tourism being threatened by a few
insensitive miscreants is intolerable. Cruelty to animals cannot be dismissed as idle pranks and
meaningless, impotent shenanigans. It has been quoted many times that a nation is judged by its
treatment to animals. We appear to be scoring failing grades when examined. The frequency with
which incidents like these are being reported is cause for unease and trepidation. We shudder to think
that there might be many more similar instances that go unnoticed and are not reported. Curbing the
cruel nature and dispositions of bad malefactors who are spoiling the reputation and good name of
the entire nation; while at the same time, threatening our economy

SOCIAL
Overhunting, overfishing and over-harvesting contribute greatly to the loss of biodiversity,
killing off numerous species over the past several hundred years. Poaching and other forms of
hunting for profit increase the risk of extinction; the extinction of an apex predator — or, a
predator at the top of a food chain — can result in catastrophic consequences for ecosystems.
Dumping 19 billion pounds of plastic into the ocean every year, disrupts the Earth's ecosystems.
While it may not necessarily cause extinction, pollutants do have the potential to influents
specie’s habitat.

TECHNOLOGICAL
Connected Conservation is a technology which allows forest rangers to be more proactive in
finding and stopping poachers before they kill wild animals. Since implementation of
Connected Conservation, the number of rhinos that were being poached has been reduced by
96%.
Technologies used for monitoring and saving animals:
Better Mapping and Visualization, Smart Collars for Endangered Species, Remote Control
Photography and Video, Remote Monitoring of Wildlife Sounds, Remote Controlled Sampling,
High-Tech Fish Hooks, Gene Sequencing, Beehive Fences, Remote Measurement Tools,
Conservation Drones.

ENVIRONMENTAL
Physical structures that provide the underpinnings for modern society. Infrastructure is a
necessary part of the development associated with a growing human population, but it can also
have devastating impacts on the environment. They cause habitat fragmentation. Wildlife
species avoid roads, as they become wider and busier, and the roads effectively form barriers
separating forest areas. Expansion projects and the expansions of highways affect wildlife
corridors. Millions of animals, too, are killed along roads due to collisions with vehicles. Indian
field research studies have documented that the spectrum of wildlife killed or injured ranges
from small invertebrates, frogs, and reptile species — many found nowhere else in the world
— to birds and large mammals such as deer, leopard, tiger, and elephant.
LEGAL
According to the Indian Wildlife Protection Act, 1972, it is illegal to keep any wild animal/bird
as pets. Domestic animals like cats, dogs, horses, donkeys etc. do not come under this act.
Barring these all others are prohibited by law as they either come under Schedule 1 or are
endangered species.
These turtles and birds are not allowed to keep as pets, but peoples keep them which is against
the law
Audithia Turtle (Pelochelys bibroni), Fly River Turtle (Carettochelys insculpta), Nile Softshell
Turtle (Trionx triunguis), African Spurred Tortoise (Geochelone sulcata), Malayan Snail-
Eating Turtle (Malayemys subtrijuga), Alligator Snapping Turtle (Macroclemmys temminckii).
The African grey parrot, the stunning blue-throated macaw and The distinctive yellow-crested
cockatoo.
SWOT ANALYSIS
STRENGHTS
 Jeevdaya Charitable Trust (JCT) based in Ahmedabad city but cater to a
total of 31,500 km2 area including urban, semi urban and rural areas of
Ahmedabad district and surrounding 7 other districts namely Mehsana,
Surendranager, Anand, Kheda, Patan, Sabarkantha and Gandhinagar.
 It provides medical care to un-owned domestic animals and runs a
rehabilitation center for wild birds, reptiles, and small mammals.
 JCT has a facility that is located in the centre of the city and it is very well
connected by roads.
 JCT also runs a mobile treatment van that attends to cases not requiring
hospitalization.
 JCT is now a family of 40 dedicated staff members and it has the facility
of 3 ambulance vans and 2 operation theatres.
WEAKNESS
 All the records maintained are paper based, digital transformation is
critically needed.
 Analysis of the data of animals that are hospitalized, treated, recovered or
dead is not possible because of the same.
 Van route optimization is not done properly.
 Because of lack of funds, various major operations cannot take place and
also we cannot recruit a fulltime education team that will carry out
programs in the rural schools of the eight districts of our project location.
OPPORTUNITIES
 Training various rescue organizations, government officials, veterinarians,
animal welfare workers to improve animal care standards in India.
 To initiate scientific post-release monitoring programs for assessment of
successful treatments
 To become empowered in diagnosing and treating most difficult ailments
in animals
 Veterinary training workshop on handling avian emergency during
Uttarayan for government vets and para-vets.
 JCT now want to scale up the projects and want to expand geographically
as well as improve our quality and include more science based outputs and
outcomes.
 To upgrade the disease diagnostic facilities, as well as surgical and medical
facilities. This will help in better treatment practices and will increase
JCT’s success rates.
 To start Research and Development Department by 2020.
THREATS
 Non co-operation from various stake holders can lead to poor animal
welfare which will result in a reduced economic output.
 Predatory animals and birds that control agricultural pests are killed out of
ignorance and false beliefs, resulting in huge economic losses.
 Also uncontrolled zoonotic diseases results in deaths and suffering of
several thousand people every year.
 Rabies virus kills over 20,000 people every year in India.
 Other zoonotic diseases like Trichomoniasis, Psittacosis and other parasite-
borne diseases are also common.