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PROCESS
TIBET SNOW CREAM
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The Advertising Production Process of Tibet Snow Cream will span over a 3
months period. Our target is to air the Television Commercial by February
2011, thus this process will be started by November 1, 2010.
PREPRODUCTION - (Month of November 2010)
• Outsourcing
o The entire commercial production is outsourced to an advertising
agency and it will be ensured that the agency and brand
manager is in sync with the creative ideas and strategy.
o Outsourcing is a good option because a brand manager would
not have that much time to negotiate with production-houses for
deals to shoot a commercial as he/she would have to oversee
other aspects like retail-merchandising, schedule for distribution
in market etcetera.
o The advertisement needs to be shot at the standard picture
quality that all commercials are aired on television and not at the
low-quality and low-resolution recorded commercials seen on
cable channels.
o To avail this “standard” picture quality, one has to opt for
outsourcing as no Advertising Agency in Pakistan has their own
In-House production and equipments that shoot on such a high
quality picture resolution.
o Since Tibet Snow Cream has been out of the market in terms of
Television Commercials, bidding would be a better approach to
go about outsourcing. The reason is to understand the different
offerings in the market, what each agency’s strength is and
which would be the most suitable for our strategy.
• Production Timetable – 2 Days
o The whole shoot would be executed in one day. The reason is it
is not a commercial with dynamic scenes. Simple 7 to 8 scenes,
all shot inside the house, thus major time is spent in Setup and
Shooting.
Shooting will start by 10am; in other words all preparatory
aspects need to be complete by that time. This includes
Set Design Setup, Lightings & Camera Positioning,
Relevant Fixtures, Ensuring Tibet Snow Cream packs are at
venue and Actors’ Makeup/Wardrobe is all ready for
execution.
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All scenes to be shot by 8pm or till whenever the perfect
shots have been taken, thus a whole day has been kept for
the concern of shooting the commercial.
o The next whole day will be utilized for mixing all shots.
• Cost Estimates: Since the entire process is outsourced, an average
amount of Rs.5 million will be charged by the advertising agency. This
includes:
o Entire production process of Television Commercial (TVC)
Final Approval Meeting with Tibet Snow Cream Brand Manager
• Talent Casting & Wardrobe
o The search and auditions will be held by the director, producer
and one agency employee ensuring that the actors hired are in
sync with strategy. All characters’ actors will be shortlisted to the
best 2 by the above panel and presented to Tibet Snow Cream
Brand Manager. The reason being they are the most crucial
aspect of the commercial and the Brand Manager needs to be
satisfied with the acting, at the same time give his/her input
about the actors.
o Wardrobe to also be bought and shown to the brand managers in
that meeting for approval, ensuring that all approvals are done
at one instant.
• Set Design, Fixtures, Lighting are all also concern of the Advertising
Agency, producer and director of the Television Commercial, however
a blue print of the Set Design will be approved by the brand manager
of Tibet Snow Cream.