Q1.

Quantitative research is about asking people for their opinions in a structured way so that
you can produce hard facts and statistics to guide you. All of the following are techniques used to
perform a quantitative research EXCEPT:
(a) Online research
(b) Focus Groups
(c) Mail Survey
(d) Telephonic Survey
(e) Face-to-face Survey

S1. Ans.(b)

Q2. _____________________are normally new in industry and most of the times visit suppliers only for
confirming their needs on products.
(a) Impulsive Customers
(b) Need-Based Customers
(c) Discount Customers
(d) Wandering Customers
(e) Loyal Customers

S2. Ans.(d)

Q3. The type of direct marketing technique that is focused on maximizing the word-of-mouth
potential of a particular campaign or product, whether that is through conversations among
consumers' family and friends or larger scale discussions on social media platforms is-
(a) Kiosk Marketing
(b) Premium Marketing
(c) Buzz Marketing
(d) Telemarketing
(e) Catalog Marketing

S3. Ans.(c)

Q4. What is the term for the process involving attempts to meld all aspects of marketing
communication such as advertising, sales promotion, public relations,  through their respective
mix of tactics, methods, channels, media, and activities, so that all work together as a unified
force?
(a) Integrated Marketing
(b) Inbound Marketing
(c) Reverse Marketing
(d) Content Marketing
(e) Defensive Marketing

S4. Ans.(a)

Q5. In case of Consumer-Goods Market Testing, a form of testing where customers are exposed to
a market situation to gauge the consumer’s reactions to a product, service or marketing mix
variations is known as_____________
(a) Test Market
(b) Pilot Testing
(c) Controlled Test Marketing
(d) Sales-Wave Research
(e) Simulated Test Market
S5. Ans.(e)

Q6. Among the various functions performed by a marketing channel, one is where a channel
assemble the goods from many producers in such a manner that a customer can affect purchases
with ease. Which among the following comes under it?
(a) Merchandising
(b) Pricing
(c) Propaganda
(d) Physical Distribution
(e) All of the above

S6. Ans.(e)

Q7. The effectiveness of direct marketing is critically dependent on:

(a) the reliability of the post office
(b) the quantity of the customer data held
(c) the quality of CRM software installed
(d) the quality of the customer data held
(e) All of the above

S7. Ans.(d)

Q8. In the Gillette advertisement that claims "Gillette, the best a man can get". Gillette is the
communication:
(a) Source
(b) Transmitter
(c) Decoder
(d) Receiver
(e) Intermediary

S8. Ans.(a)

Q9. Which of the following would be best described by the phrase "short-term incentives to
encourage the purchase or sale of a product or service"?
(a) Personal Selling
(b) Public Relations
(c) Advertising
(d) Sales Promotion
(e) None of the above

S9. Ans.(d)

Q10. ____________________ adds time and place utility to a product by moving it from where it is
made to where it is purchased and used.
(a) Warehousing
(b) Transportation
(c) Containerisation
(d) Materials Handling
(e) Distribution

S10. Ans.(b)