A.

General Information

Project Title: Parrout’s Bone Marrow Drive

Project Objective: To plan a strategy for a community outreach program to register
1,000 donors within a month and execute this project

Prepared By: Invincible

Date: 29th Nov’, 2017 Version: 1.0

B. Brief Description:

Parout Stores was struggling with its public image after bad press on its now improved labour
practices. To rebuild its lost reputation at the community level, the HO asked the local tam to
organize a regional event. Robert McClelland, Manager-Parout branch, Texas border town,
stumbled across an opportunity to serve the community. This idea was a brain child which had
born during a conversation between McClelland and Villanueva, Founder, MatchJulia.org, which
works on National Marrow Donor Registry. Villanueva was willing to fly to the community and
thank the organization that recruits over 1,000 donors. The problem was that Villanueva was to
travel abroad in four weeks’ time due to which, McClelland had practically only one month for
this task where he has to strategically plan a community outreach program to register 1,000
donors in less than a month as well as convince his team that this opportunity was worth all the
extra hours needed to plan and execute this project on such short notice.

C. Project Deliverables:

1. Device an advertising plan for advertisement via Direct Marketing

2. To create training plan for the region, outreach plan
3. To create procurement plan and purchase equipment, supplies and refreshments
4. To bring donor/customer registration (1000 volunteers)

D. Assumptions and Constraints

Assumptions:
1. Mr. McClelland assumes that he would get medical technicians on time for project
2. Understanding that employees will work on weekends
E. Key Staf

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 1. Mr. Robert McClelland – Project Manager, Parout Branch
2. Villanueva – Founder of MatchJulia.org
3. Public relations team
4. Training Team
5. Medical Technicians team

F. High Level Risks

1. Short timeline, before which the project has to be delivered

2. Usage of Med. Tech people are considered to be done as part time where they have their
own work to complete and assist post that, which might not be viable for such a short
term project

G. Major Milestones

1. To get face for advertising

2. To hire professionals (MT, Emp, PR)
3. Employee/MT/PR onboarding
4. Procurement of equipment
5. Conduct training program
6. Registration of donors (1000 Nos)

H. High Level Budget

Undefined/Not Available

I. Project Manager Name & Authority

Mr. Robert McClelland, Manager, Parout branch

J. Sponsor Name & Title

Parout Management

Power Interest Grid

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Work Breakdown Structure

 Planning
o Convince team
o Create precedence diagram
 Create activity diagram
 Create matrix of labor requirement/activity
 Create matrix of labor requirement/day
o Scheduling drives

 Finalize cancer society

o Find a cancer patient

 Direct marketing
o Advertise in media
o Advertise at selected locations
 Stores of Highland mall
 University Professors
 Business district
 Medical center

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  Visit library

 Drive preparation
o Recruit
 Medical technicians
 Volunteers
 Training sessions
o Arrange supplies
o Scheduling of labor
 Medical technicians
 Internal employees
 PR personnel

 Post drive
o Collect results from each location
o Sorting at central location
o Send to lab

 Event preparation
o Alert media
o Inform Villanueva
o Arrangements for Villanueva’s public address

Parout’s Bone Marrow Drive Opportunities

 Stakeholder engagement
 Get their company media coverage through CSR activities
 Power and reach of Parout stores
 Max population was Hispanic, Contributing to Hispanic community by registering people
in National Marrow Donor

Challenges
 Strategically plan & execute a community outreach program to register 1000 donors in
25 days
 To ensure the employees/ team members are personally invested
 Cost and Labor resources are limited
 Creating awareness as it is no more a painful process to donate bone marrow

Recommendations
 Personally, manage the drive which are being conducted/ follow up with them
 Constantly motivating the team

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 Increasing the cash flow as it can become constraint
 Awareness should be created through locals who are engaged in the drive as they would
be gain their trust easily

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